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FALSE000175100800017510082023-11-032023-11-03

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): November 3, 2023 
AppLovin Corporation
(Exact name of registrant as specified in its charter)
Delaware 001-40325 45-3264542
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(IRS Employer
Identification No.)
1100 Page Mill Road
Palo Alto, California 94304
(Address of principal executive offices, including zip code)
(800) 839-9646
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class  
Trading
Symbol(s)
 
Name of each exchange
on which registered
Class A common stock, par value $0.00003 per share   APP   The Nasdaq Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2). Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐



Item 2.02    Results of Operations and Financial Condition

On November 8, 2023, AppLovin Corporation (“AppLovin” or the “Company”) issued a press release announcing its financial results for the quarter ended September 30, 2023 and issued a letter to its shareholders. A copy of the press release and shareholder letter are attached as Exhibits 99.1 and 99.2 to this current report on Form 8-K and are incorporated by reference herein.

The information in this Item 2.02 of this current report on Form 8-K and the related exhibits attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing.


Item 5.02.    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain
    Officers; Compensatory Arrangements of Certain Officers.

On November 3, 2023, Herald Chen, the Company's President and Chief Financial Officer, informed the Company that he will resign from his management roles, effective as of December 31, 2023. Mr. Chen will continue to serve on the Company's Board and will serve as an advisor to the Company’s Chief Executive Officer from January 1, 2024.

On November 3, 2023, the Company’s board of directors (the “Board”) appointed Matthew Stumpf, the Company’s current Vice President of Finance and FP&A, to serve as Chief Financial Officer, effective as of January 1, 2024. Effective as of January 1, 2024, Mr. Stumpf will be deemed the Company’s principal financial officer and Dmitriy Dorosh, the Company’s current Vice President, Controller, will be deemed the Company’s principal accounting officer.

Mr. Stumpf, 39, has served as the Company’s Vice President of Finance and FP&A since July 2022. Mr. Stumpf previously served as the Company's Senior Director, FP&A from February 2020 through June 2022. Prior to joining the Company, Mr. Stumpf worked at PricewaterhouseCoopers, an audit and assurance, consulting and tax services firm, from 2006 to 2020 in roles of increasing responsibility, including most recently as Transaction Services - Financial Due Diligence Director. He holds a B.A. in Business Management Economics from the University of California, Santa Cruz.

Mr. Dorosh, 38, has served as the Company’s Vice President, Controller since September 2022. Mr. Dorosh previously served as the Company’s Senior Director, Assistant Controller from January 2022 through August 2022 and Director of Technical Accounting and SEC Reporting from November 2019 through December 2021. Prior to joining the Company, Mr. Dorosh worked at Facebook, Inc., a social media company, in Technical Accounting from October 2017 through October 2019, and at WageWorks, Inc., a benefits management services platform, as Director of Technical Accounting and Policy from May 2017 through October 2017. Mr. Dorosh began his career at PricewaterhouseCoopers, an audit and assurance, consulting and tax services firm, from 2007 to 2017, serving in roles of increasing responsibility, including most recently as a Transactions Services Director. He holds a B.A. in Finance and Accounting from Fresno Pacific University.

Stumpf Offer Letter

On November 6, 2023, the Company entered into an offer letter with Mr. Stumpf (the “Stumpf Offer Letter”), which provides for compensation arrangements effective upon him assuming the role of Chief Financial Officer. The Stumpf Offer Letter is on the Company’s form of confirmatory employment letter, a copy of which was filed as Exhibit 10.7 to the Company’s Registration Statement on Form S-1 (File No. 333-253800), filed with the Securities and Exchange Commission (the “SEC”) on March 2, 2021 (the “Form Offer Letter”), does not have a specific term and provides that Mr. Stumpf’s employment as Chief Financial Officer will be at-will. Under the Stumpf Offer Letter, the Company will pay Mr. Stumpf an annual base salary of $400,000, which will be subject to review and adjustment from time to time by the Board or its Compensation Committee (the “Committee”). Mr. Stumpf will continue to be eligible to participate in the benefit programs generally available to employees of the Company, including retirement and health and welfare plans.




Pursuant to the terms of the Stumpf Offer Letter, the Company has granted Mr. Stumpf an award of $5,000,000 restricted stock units (“RSUs”), which will vest quarterly over a one-year period with the first vesting date on February 20, 2024, subject to Mr. Stumpf’s continuous role as a service provider to the Company through the applicable vesting date. The Stumpf Offer Letter also provides that Mr. Stumpf will be eligible to participate in the Company’s Executive Change in Control and Severance Plan, a copy of which was filed as Exhibit 10.8 to the Company’s Registration Statement on Form S-1 (File No. 333-253800), filed with the SEC on March 22, 2021 (the “Severance Plan”). The Company will also enter into its standard form of indemnification agreement with Mr. Stumpf, a copy of which was filed as Exhibit 10.1 to the Company’s Registration Statement on Form S-1 (File No. 333-253800), filed with the SEC on March 2, 2021 (the “Form Indemnification Agreement”).

Effective upon his appointment as Chief Financial Officer of the Company, Mr. Stumpf will be designated as an “officer” as such term is used within the meaning of Section 16 of the Securities Exchange Act of 1934, as amended.

There are no arrangements or understandings between Mr. Stumpf and any other persons pursuant to which Mr. Stumpf was selected as Chief Financial Officer. There are no family relationships between Mr. Stumpf and any director or executive officer of the Company, and he has no direct or indirect material interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.

Dorosh Offer Letter

On November 7, 2023, the Company entered into an offer letter with Mr. Dorosh (the “Dorosh Offer Letter”), which provides for compensation arrangements effective upon his designation as principal accounting officer. The Dorosh Offer Letter is on the Form Offer Letter, does not have a specific term and provides that Mr. Dorosh’s employment as Vice President, Controller, will continue be at-will. Under the Dorosh Offer Letter, the Company will pay Mr. Dorosh an annual base salary of $400,000, which will be subject to review and adjustment from time to time by the Board or the Committee. Mr. Dorosh will continue to be eligible to participate in the benefit programs generally available to employees of the Company, including retirement and health and welfare plans.

Pursuant to the terms of the Dorosh Offer Letter, the Company has granted Mr. Dorosh an award of $1,250,000 RSUs, which will vest quarterly over a one-year period with the first vesting date on February 20, 2024, subject to Mr. Dorosh’s continuous role as a service provider to the Company through the applicable vesting date. The Dorosh Offer Letter also provides that Mr. Dorosh will be eligible to participate in the Severance Plan. The Company will also enter into its Form Indemnification Agreement with Mr. Dorosh.

Effective upon designation as principal accounting officer of the Company, Mr. Dorosh will be designated as an “officer” as such term is used within the meaning of Section 16 of the Securities Exchange Act of 1934, as amended.

There are no arrangements or understandings between Mr. Dorosh and any other persons pursuant to which Mr. Dorosh was designated as the principal accounting officer. There are no family relationships between Mr. Dorosh and any director or executive officer of the Company, and he has no direct or indirect material interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.

Chen Advisory Services

Following Mr. Chen’s departure as an employee on December 31, 2023, he is expected to continue to serve as an
advisor to the Company’s CEO for a one-year period, in exchange for which he will receive an award of $2,400,000 RSUs, which will vest quarterly over a one-year period with the first vesting date on February 20, 2024, subject to Mr. Chen’s continuous role as a service provider to the Company through the applicable vesting date. Upon cessation of his advisory services, Mr. Chen will receive the standard compensation available to the Company’s non-employee directors for any ongoing director service he provides to the Company.











Item 9.01    Financial Statements and Exhibits
(d) Exhibits:
Exhibit No.  Exhibit Description
99.1
99.2
104  Cover Page Interactive Data File (embedded within the Inline XBRL document).




SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
APPLOVIN CORPORATION
Date: November 8, 2023 /s/ Herald Chen
Herald Chen
Chief Financial Officer


EX-99.1 2 exhibit991-3q23earningspre.htm EX-99.1 Document


AppLovin Announces Record Third Quarter 2023 Financial Results and the Transition of the President and CFO


PALO ALTO – November 8, 2023 –  AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced financial results for the quarter ended September 30, 2023 and posted a letter to its shareholders on its Investor Relations website located at www.investors.applovin.com.

AppLovin’s robust third quarter exceeded the high end of revenue, Adjusted EBITDA and margin guidance. Outperformance was driven primarily by the continued performance of AXON 2.0, our AI-based advertising engine behind our AppDiscovery platform.

Financial highlights for the third quarter of 2023 include:

●Total revenue grew 21% year-over-year to $864 million, and net income improved to $109 million at a net margin of 13%
●Adjusted EBITDA grew 63% year-over-year to $419 million at an Adjusted EBITDA margin improved of 49%
●Net cash from operating activities was $199 million, and Free Cash Flow was $194
●Software Platform: Revenue was $504 million, an increase of 65% year-over-year. Adjusted EBITDA was $364 million, growing 91% year-over-year, at an Adjusted EBITDA margin of 72%
●Apps: Revenue was $360 million, a decrease of 11% year-over-year. Adjusted EBITDA was $55 million, a decrease of 18% year-over-year, at an Adjusted EBITDA margin of 15%
●Year-to-date through the end of the third quarter, we have repurchased $1.154 billion of our Class A common stock at a weighted average price under $25 per share.

Separately, AppLovin announced today that Herald Chen, President and Chief Financial Officer, will transition from a full-time role with the company to pursue new career opportunities at the end of 2023. He will remain on the AppLovin Board of Directors and serve as Advisor to the CEO, where he will continue to work with the management team on key strategic topics and financial matters.

Matt Stumpf, current Vice President of Finance and FP&A, has been appointed as Chief Financial Officer, and Dmitriy Dorosh, Vice President Controller, has been designated Principal Accounting Officer, both effective January 1, 2024. Stumpf joined AppLovin in early 2020 and has been an integral leader across all facets of finance and IR. Dorosh has been a key executive on the AppLovin accounting team since 2019, having taken over the accounting leadership role in August 2022.

“We are thrilled to announce our best quarter ever leading to very strong financial results,” said Adam Foroughi, CEO and Co-Founder of AppLovin. “We would also like to thank Herald for his dedication and leadership as he helped us transition to a public company and build processes to help us deliver significant growth in our core business. The management team and Board look forward to working with him in his new role. We are pleased to have Matt assume the role of CFO and we are confident in his future success.”

“I am deeply honored to have been a part of the remarkable AppLovin team since joining the Board in 2018 and in the President and CFO role since 2019. During this time, we’ve dramatically enhanced our technology and market position and driven extraordinary growth in revenue, net income and Adjusted EBITDA as reflected in this quarter’s record performance,” said Chen. “Through my continuing role on the Board, and as an Advisor to the CEO, I look forward to working with Adam, Matt, and the rest of the AppLovin team on the next phase of growth.”






Webcast and Conference Calls
AppLovin will host a webinar today at 2:00 PM PT / 5:00 PM ET, during which management will discuss the Company’s third quarter 2023 results and provide commentary on its business performance. A question-and-answer session will follow the prepared remarks.

The webinar may be accessed on the Company’s investor relations website or via webinar registration. A replay of the webinar will also be available under the Events & Presentations section of our Investor Relations website.

About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.

Contacts
Investors
David Hsiao
ir@applovin.com
Press
Kim Hughes
press@applovin.com

Source: AppLovin Corp.


Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements in this release include statements regarding expected changes in the Company’s executive leadership team. These forward-looking statements are subject to risks and uncertainties, including those described in our Annual Report on Form 10-K for the fiscal year ended December 31, 2022 and our Quarterly Report on Form 10-Q for the period ended September 30, 2023 filed with the SEC on the day of this press release. The forward-looking statements in this press release are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law.
Non-GAAP Financial Metrics
To supplement our financial information presented in accordance with generally accepted accounting principles in the United States (“GAAP”), this press release includes certain financial measures that are not prepared in accordance with GAAP, including Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow. A reconciliation of each such non-GAAP financial measure to the most directly comparable GAAP measure can be found below.
We define Adjusted EBITDA for a particular period as net income (loss) before interest expense and loss on settlement of debt, interest income and other, net (excluding certain recurring items), provision for (benefit from) income taxes, amortization, depreciation and write-offs and as further adjusted for non-operating foreign exchange (gains) losses, stock-based compensation expense, acquisition-related expense and transaction bonuses, publisher bonuses, MoPub acquisition transition services, restructuring costs, impairment and loss in connection with sale of long-lived assets, loss (gain) on extinguishments of acquisition-related contingent consideration, lease modification and abandonment of leasehold improvements, and change in the fair value of contingent consideration.



We define Adjusted EBITDA margin as Adjusted EBITDA divided by revenue for the same period.
We define Free Cash Flow as net cash provided by operating activities, less purchases of property and equipment and principal payments on finance leases. We subtract both purchases of property and equipment and payment of finance leases in our calculation of Free Cash Flow because we believe these items represent our ongoing requirements for property and equipment to support our business, regardless of whether we utilize a finance lease to obtain such property or equipment.
We believe that the presentation of these non-GAAP financial measures provides useful information to investors regarding our results of operations and operating performance, as they are similar to measures reported by our public competitors and are regularly used by securities analysts, institutional investors, and other interested parties in analyzing operating performance and prospects.
Adjusted EBITDA and Adjusted EBITDA margin are key measures we use to assess our financial performance and are also used for internal planning and forecasting purposes. We believe Adjusted EBITDA and Adjusted EBITDA margin are helpful to investors, analysts, and other interested parties because they can assist in providing a more consistent and comparable overview of our operations across our historical financial periods. We use Adjusted EBITDA and Adjusted EBITDA margin in conjunction with GAAP measures as part of our overall assessment of our performance, including the preparation of our annual operating budget and quarterly forecasts, to evaluate the effectiveness of our business strategies, and to communicate with our board of directors concerning our financial performance. We use Free Cash Flow in addition to GAAP measures to help manage our business and prepare budgets and annual planning, and we believe Free Cash Flow provides useful supplemental information to help investors understand underlying trends in our business and our liquidity.
These measures have certain limitations in that they do not include the impact of certain expenses that are reflected in our consolidated statement of operations that are necessary to run our business. Our definitions may differ from the definitions used by other companies and therefore comparability may be limited. In addition, other companies may not publish these or similar metrics. Thus, our non-GAAP financial measures should be considered in addition to, not as substitutes for, or in isolation from, measures prepared in accordance with GAAP.



AppLovin Corporation
Condensed Consolidated Balance Sheets
(in thousands, except for share and per share data)
(unaudited)

September 30, December 31,
2023 2022
Assets
Current assets:
Cash and cash equivalents
$    332,491
$ 1,080,484
Accounts receivable, net
    849,140
    702,814
Prepaid expenses and other current assets
    119,161
    155,785
Total current assets
    1,300,792
    1,939,083
Property and equipment, net
    102,156
    78,543
Operating lease right-of-use assets
    52,998
    60,379
Goodwill
    1,813,567
    1,823,755
Intangible assets, net
    1,386,591
    1,677,660
Other assets
    349,124
    268,426
Total assets
 $ 5,005,228
 $ 5,847,846
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable $    281,103
$    273,196
Accrued and other current liabilities 181,679
    147,801
Licensed asset obligation 13,389
    15,254
Short-term debt 215,000
    33,310
Deferred revenue 77,899
    64,018
Operating lease liabilities 13,800
    14,334
Deferred acquisition costs, current 22,604
    31,045
Total current liabilities
    805,474
    578,958
Long-term debt
    2,912,302
    3,178,412
Operating lease liabilities, non-current
    46,887
    54,153
Licensed asset obligation, non-current
    11,794
    26,970
Other non-current liabilities
    132,981
    106,676
Total liabilities
    3,909,438
    3,945,169
Stockholders’ equity:
Preferred stock, $0.00003 par value—100,000,000 shares authorized, no shares issued and outstanding as of September 30, 2023 and December 31, 2022
    —
    —
Class A and Class B Common Stock, $0.00003 par value—1,700,000,000 (Class A 1,500,000,000 and Class B 200,000,000) shares authorized, 335,783,928 (Class A 264,621,306 and Class B 71,162,622) and 373,873,683 (Class A 302,711,061 and Class B 71,162,622) shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively
    11
    11
Additional paid-in capital
    2,174,658
    3,155,748
Accumulated other comprehensive loss
    (93,657)
    (83,382)
Accumulated deficit
    (985,222)
    (1,169,700)
Total stockholders’ equity
    1,095,790
    1,902,677
Total liabilities and stockholders’ equity
$    5,005,228
$    5,847,846




AppLovin Corporation
Condensed Consolidated Statements of Operations
(in thousands, except per share data)
(unaudited)

Three Months Ended Nine Months Ended
September 30, September 30,
2023 2022 2023 2022
Revenue $ 864,256 $ 713,099 $ 2,329,826 $ 2,114,751
Costs and expenses:
Cost of revenue 265,049 300,988 785,584 886,697
Sales and marketing 212,352 196,785 607,755 719,014
Research and development 159,288 122,059 441,563 389,417
General and administrative 41,249 44,000 116,231 144,988
Total costs and expenses 677,938 663,832 1,951,133 2,140,116
Income (loss) from operations 186,318 49,267 378,693 (25,365)
Other income (expense):
Interest expense and loss on settlement of debt (78,583) (48,627) (204,081) (117,141)
Interest income and other, net 1,490 969 27,062 3,501
Total other expense, net (77,093) (47,658) (177,019) (113,640)
Income (loss) before income taxes 109,225 1,609 201,674 (139,005)
Provision for (benefit from) income taxes 586 (22,053) 17,196 (25,570)
Net income (loss) 108,639 23,662 184,478 (113,435)
Less: Net loss attributable to noncontrolling interest (109) (201)
Net income (loss) attributable to AppLovin $ 108,639 $ 23,771 $ 184,478 $ (113,234)
Less: Net income attributable to participating securities 804 122 963
Net income (loss) attributable to AppLovin common stockholders:
Basic $ 107,835 $ 23,649 $ 183,515 $ (113,234)
Diluted $ 107,869 $ 23,653 $ 183,545 $ (113,234)
Net income (loss) per share attributable to AppLovin common stockholders:
Basic $    0.32 $    0.06 $    0.51 $ (0.30)
Diluted $    0.30 $    0.06 $    0.50 $ (0.30)
Weighted average common shares used to compute net income (loss) per share attributable to AppLovin common stockholders:
Basic 341,435,759 369,389,170 357,009,609 371,736,763
Diluted 356,906,222 378,462,207 368,259,513 371,736,763




AppLovin Corporation
Condensed Consolidated Statements of Cash Flows
(in thousands)
(unaudited)
Nine Months Ended September 30,
2023 2022
Operating Activities
Net income (loss) $    184,478 $    (113,435)
Adjustments to reconcile net income (loss) to operating activities:
Amortization, depreciation and write-offs 369,897 445,507
Stock-based compensation 275,058 143,943
Change in operating right-of-use asset 11,732 13,725
Amortization of debt issuance costs and discount 9,663 9,685
Loss on settlement of debt 4,337
Other (3,906) 2,133
Changes in operating assets and liabilities, net of effect of acquisitions:
Accounts receivable (146,796) (139,350)
Prepaid expenses and other current assets 28,695 (70,242)
Other assets (58,179) (4,616)
Accounts payable 7,955 (7,881)
Operating lease liabilities (12,253) (15,345)
Accrued and other liabilities 32,416 (2,645)
Deferred revenue 14,425 (11,905)
Net cash provided by operating activities 717,522 249,574
Investing Activities
Acquisitions, net of cash acquired (51,816) (1,335,698)
Purchase of non-marketable equity securities (16,934) (56,546)
Capitalized software development costs (6,523) (4,546)
Purchase of property and equipment (4,002) (621)
Proceeds from sale of assets 8,250 3,657
Net cash used in investing activities (71,025) (1,393,754)
Financing Activities
Repurchases of stock (1,153,593) (338,880)
Principal repayments of debt (490,494) (17,482)
Payment of withholding taxes related to net share settlement (115,846)
Payments of licensed asset obligation (15,254) (17,374)
Principal payments on finance leases (16,191) (18,099)
Payments of deferred acquisition costs (11,503) (104,998)
Payment of debt issuance cost (4,545)
Proceeds from issuance of debt 210,281
Proceeds from revolving credit facility 185,000
Proceeds from exercise of stock options 17,807 21,733
Proceeds from the issuance of common stock under the Employee Stock Purchase Plan 2,071 3,663
Net cash used in financing activities (1,392,267) (471,437)
Effect of foreign exchange rate on cash and cash equivalents (2,223) (11,379)
Net decrease in cash and cash equivalents (747,993) (1,626,996)
Cash, cash equivalents and restricted cash equivalents at beginning of the period 1,080,484 2,570,504
Cash and cash equivalents at end of the period $    332,491 $    943,508








AppLovin Corporation
Reconciliation of Net Cash Provided By (Used In) Operating Activities to Free Cash Flow
(in thousands)

The following table provides a reconciliation of net cash provided by operating activities to free cash flow for the past eight quarters:

4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23
Net cash provided by (used in) operating activities 85,015 (31,719) 106,811 174,482 163,199 288,662 229,794 199,066
Less:
Purchase of property and equipment (428) (285) (115) (221) (41) (70) (3,749) (183)
Principal payments on finance leases (5,581) (6,176) (6,150) (5,773) (5,984) (5,447) (5,468) (5,276)
Free Cash Flow $ 79,006 $ (38,180) $ 100,546 $ 168,488 $ 157,174 $ 283,145 $ 220,577 $ 193,607
Net cash provided by (used in) investing activities $ (8,678) $(1,059,743) $ (292,001) $ (42,010) $ 22,286 $ (12,975) $ (42,217) $ (15,833)
Net cash provided by (used in) financing activities $1,446,939 $ (65,424) $ (269,622) $ (136,391) $ (55,411) $ (111,415) $ (556,698) $ (724,154)



AppLovin Corporation
Reconciliation of Net Income (Loss) to Adjusted EBITDA
(in thousands)


The following table provides our Adjusted EBITDA and Adjusted EBITDA
margin and a reconciliation of Net Income (Loss) to Adjusted EBITDA for the periods presented:


3Q22 4Q22 1Q23 2Q23 3Q23
Revenue $ 713,099 $ 702,307 $ 715,405 $ 750,165 $ 864,256
Net income (loss) $ 23,662 $ (79,512) $ (4,518) $ 80,357 $ 108,639
Net Margin
3%
(11)%
(1)%
11%
13%
Interest expense and loss on settlement of debt 48,627 54,722 74,511 50,987 78,583
Interest income and other, net (3,604) (10,174) (9,771) (15,817) (771)
Provision for (benefit from) income taxes (22,053) 13,340 1,165 15,445 586
Amortization, depreciation and write-offs 136,094 129,313 128,208 119,892 121,797
Impairment and loss in connection with sale of long-lived assets 27,736 100,156
Non-operating foreign exchange loss (gain) (406) 1,519 (672) 126 (613)
Stock-based compensation 42,147 47,669 82,966 81,253 110,839
Acquisition-related expense and transaction bonus 4,317 227 517 247 231
Restructuring costs 1,117 2,340 1,292 1,024
Total adjustments 233,975 339,112 278,216 253,157 310,652
Adjusted EBITDA $ 257,637 $ 259,600 $ 273,698 $ 333,514 $ 419,291
Adjusted EBITDA Margin 36%     37% 38% 44% 49%





AppLovin Corporation
Segment Information
(in thousands)
The following table provides selected financial data for our reportable segments for the periods indicated:


3Q22 4Q22 1Q23 2Q23 3Q23
Revenue:
Software Platform $ 306,592 $ 306,195 $ 354,758 $ 406,063 $ 504,452
Apps 406,507 396,112 360,647 344,102 359,804
Total Revenue $ 713,099 $ 702,307 $ 715,405 $ 750,165 $ 864,256
Segment Adjusted EBITDA:
Software Platform $ 190,256 $ 185,860 $ 218,694 $ 272,886 $ 364,117
Apps 67,381 73,740 55,004 60,628 55,174
Total Segment Adjusted EBITDA $ 257,637 $ 259,600 $ 273,698 $ 333,514 $ 419,291
Interest expense and loss on settlement of debt (48,627) (54,722) (74,511) (50,987) (78,583)
Interest income and other, net 3,604 10,174 9,771 15,817 771
Amortization, depreciation and write-offs (136,094) (129,313) (128,208) (119,892) (121,797)
Impairment and loss in connection with sale of long-lived assets (27,736) (100,156)
Non-operating foreign exchange gain (loss) 406 (1,519) 672 (126) 613
Stock-based compensation (42,147) (47,669) (82,966) (81,253) (110,839)
Acquisition-related expense and transaction bonus (4,317) (227) (517) (247) (231)
Restructuring costs (1,117) (2,340) (1,292) (1,024)
Income (loss) before provision for tax $    1,609 $ (66,172) $ (3,353) $ 95,802 $ 109,225
Segment Adjusted EBITDA Margin:
Software Platform 62% 61% 62% 67% 72%
Apps 17% 19% 15% 18% 15%







EX-99.2 3 exhibit992-3q23applovins.htm EX-99.2 exhibit992-3q23applovins
3Q23 Shareholder Letter


 
To Our AppLovin Shareholders: We are thrilled to announce another quarter of solid execution leading to very strong financial results. We exceeded the high-end of our quarterly guidance thanks to our incredible team and unwavering commitment to growing the mobile app ecosystem. Our success this quarter was primarily driven by the continued performance of AXON 2.0, the AI-based advertising engine behind our AppDiscovery platform. Total revenue for the third quarter was $864 million (+21% yr/ yr), net income was $109 million at a net margin of 13%, and Adjusted EBITDA was $419 million (+63% yr/yr) at an Adjusted EBITDA margin of 49%. During the quarter, we generated $199 million of net cash from operating activities and $194 million of Free Cash Flow. At the end of the third quarter, we had $332 million of cash and cash equivalents. Our Software Platform business continues to sustain its strong growth trajectory throughout 2023. We grew Software Platform revenue 24% from last quarter to a record $504 million (+65% yr/yr), and expanded Adjusted EBITDA by 33% from last quarter to $364 million (+91% yr/yr), equal to a 72% Adjusted EBITDA margin. Our Apps business also delivered quarterly growth with revenue increasing 5% from last quarter to $360 million (-11% yr/yr) and Adjusted EBITDA of $55 million (-18% yr/yr), a 15% Adjusted EBITDA margin. During this quarter, we improved our capital structure through an amendment of our credit agreement, which refinanced certain term loans to extend their maturity to 2030 and improve our credit spread. We also reduced the aggregate principal amount of such loans by $249 million. We expect to continue to reduce our debt over time. Additionally, year-to-date through the end of the third quarter, we have repurchased $1,154 million of our Class A common stock at a weighted average price under $25 per share, continuing our commitment to drive long-term shareholder value. Looking ahead to the fourth quarter of 2023, we anticipate additional growth. Our 4Q 2023 outlook is as follows: Financial Guidance Summary1 4Q23 Total Revenue $910 to $930 million Adjusted EBITDA $420 to $440 million Adjusted EBITDA Margin 46% - 47% AppLovin Corporation / 3Q23 Shareholder Letter 2 1 We have not provided the forward-looking GAAP equivalents for forward-looking non-GAAP metrics, specifically Adjusted EBITDA and Adjusted EBITDA margin, or a GAAP reconciliation as a result of the uncertainty regarding, and the potential variability of, reconciling items such as stock-based compensation expense. Accordingly, a reconciliation of these non-GAAP guidance metrics to their corresponding GAAP equivalents is not available without unreasonable effort. However, it is important to note that material changes to reconciling items could have a significant effect on future GAAP results. We have provided historical reconciliations of GAAP to non-GAAP metrics in tables at the end of this letter.


 
$713 $702 $715 $750 $864 3Q22 4Q22 1Q23 2Q23 3Q23 Revenue ($ millions) $307 $306 $355 $406 $504 3Q22 4Q22 1Q23 2Q23 3Q23 Software Platform Revenue ($ millions) $190 $186 $219 $273 $364 62% 61% 62% 67% 72% 3Q22 4Q22 1Q23 2Q23 3Q23 Software Platform Adjusted EBITDA $24 $(80) $(5) $80 $109 $258 $260 $274 $334 $419 3Q22 4Q22 1Q23 2Q23 3Q23 Net Income (Loss), Adjusted EBITDA ($ millions) Net Income (Loss) Adjusted EBITDA 36% 37% 38% 44% 49% 3% -11% -1% 11% 13% 3Q22 4Q22 1Q23 2Q23 3Q23 As % Revenue $134 $112 $272 $247 $407 $360 3Q22 3Q23 Apps Revenue ($ millions) In-App Advertising In-App Purchases 3Q23 Financial Overview ALL COMPARISONS ARE TO 3Q22 UNLESS OTHERWISE NOTED. Revenue was $864 million, an increase of 21%. Software Platform revenue increased to 58% of total revenue compared to 43%. Software Platform revenue grew 65% to $504 million. Segment Adjusted EBITDA increased 91% to $364 million, a 72% margin. Net Income was $109 million, a net margin of 13% compared to net income of $24 million and a net margin of 3%. Apps revenue declined 11% to $360 million. Segment Adjusted EBITDA declined 18% to $55 million, a 15% margin. Adjusted EBITDA1 increased 63% to $419 million and Adjusted EBITDA margin increased to 49% from 36%. Cash Flow: We generated $199 million million of net cash from operating activities and $194 million of Free Cash Flow1. Note: Totals may not sum due to rounding 1 Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow are non-GAAP measures. Please see “Non-GAAP Financial Measures” and the reconciliation from GAAP to non-GAAP measures in the Appendix.


 
Software Platform Update Our persistent focus on execution and innovation strengthened three consecutive quarters of revenue and Adjusted EBITDA growth this year for our Software Platform segment including a 33% sequential increase in Adjusted EBITDA this quarter alone. Over the past two years (3Q21 to 3Q23) Software Platform revenue has more than doubled, achieving an annual run-rate this quarter of over $2 billion. Moreover, our Software Platform Adjusted EBITDA outpaced our strong revenue growth, illustrating the high flow-through from revenue to Adjusted EBITDA made possible with our Software Platform. Software Platform Adjusted EBITDA in the third quarter comprises nearly 90% of our total Adjusted EBITDA. In the third quarter, we achieved our highest quarterly Software Platform revenue at $504 million, growing 65% year-over-year and 24% from the second quarter. This growth was driven by AppDiscovery where our successful launch of AXON 2.0 in the second quarter continues to propel our performance. During the quarter we benefited from the full quarter impact of our initial AXON 2.0 launch, continued improvements of our technology and an increase in advertiser spend as our clients saw the improved performance of our new AI-enhanced advertising engine. Software Platform Adjusted EBITDA grew 91% year-over-year to $364 million at an Adjusted EBITDA margin of 72%. While we remain energized about the opportunities available to improve our Software Platform technology and expand our reach, we are more excited about what this means to our advertising partners, who can benefit from growth through increased spend at better returns. $307 $306 $355 $406 $504 3Q22 4Q22 1Q23 2Q23 3Q23 Software Platform Revenue ($ millions) $190 $186 $219 $273 $364 62% 61% 62% 67% 72% 3Q22 4Q22 1Q23 2Q23 3Q23 Software Platform Adjusted EBITDA ($ millions, as % revenue) AppLovin Corporation / 3Q23 Shareholder Letter 4


 
Apps Update In the third quarter, our Apps segment revenue grew 5% from the second quarter to $360 million. This growth was primarily associated with increased investment in user acquisition marketing spend on AppDiscovery as our own studios also saw improvements in efficiency and performance from AXON 2.0. Third quarter Apps Adjusted EBITDA was $55 million with Adjusted EBITDA margin slightly declining sequentially to 15% due to an increase in user acquisition spend. $407 $396 $361 $344 $360 3Q22 4Q22 1Q23 2Q23 3Q23 Apps Revenue ($ millions) $67 $74 $55 $61 $55 17% 19% 15% 18% 15% 3Q22 4Q22 1Q23 2Q23 3Q23 Apps Adjusted EBITDA ($ millions, as % revenue) AppLovin Corporation / 3Q23 Shareholder Letter 5 President and CFO Transition Herald Chen, our President and Chief Financial Officer, is transitioning from his full-time executive role to Advisor to the CEO at the end of 2023. Herald will continue to serve as a director on the AppLovin Board of Directors. Over the past four years, he has provided strong executive leadership and built out highly capable teams to support a fast-growing publicly- listed business. We are both excited and confident to have Matt Stumpf, our current VP Finance, become AppLovin’s next Chief Financial Officer and to have Dmitriy Dorosh, our VP Controller, designated as our Principal Accounting Officer, starting January 1, 2024.


 
Conclusion We are very proud of our team’s continued focus, commitment, and execution which has been instrumental in driving our growth this quarter. As we move forward, we remain excited about the opportunities ahead both with iterative improvements to our core technology, and from our longer-term Connected- TV (Wurl) and OEM & Carrier (Array) initiatives. We are grateful for your trust and support, and we remain committed to delivering innovation and long-term value for our customers and shareholders as we grow. Regards, Adam Foroughi, CEO Herald Chen, President & CFO AppLovin Corporation / 3Q23 Shareholder Letter 6


 
Appendix This shareholder letter contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “going to,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, priorities, plans, or intentions. Forward-looking statements in this letter to shareholders include, but are not limited to, statements regarding our future financial performance, including our expected financial results and guidance, and growth prospects; our expectations regarding improvements to our technology and its reach; our expectations regarding the benefits of our Software Platform to and the growth of our advertising partners; our expectations regarding our ability to reduce our indebtedness over time; and our expectations regarding our future strategy and expansion in Connected-TV and OEM & Carrier. Our expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties, including changes in our plans or assumptions, which could cause actual results to differ materially from those projected. These risks include our inability to forecast our business due to our limited operating history, the macroeconomic environment, fluctuations in our results of operations, our ability to execute on our operational and financial priorities, our ability to scale our Software Platform to support new users, the competitive mobile app ecosystem, and our inability to adapt to emerging technologies and business models. The forward-looking statements contained in this letter are also subject to other risks and uncertainties, including those more fully described in our Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2023. Additional information will also be set forth in our Quarterly Report on Form 10-Q for the fiscal quarter ended September 30, 2023. The forward-looking statements in this letter are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law. AppLovin Corporation / 3Q23 Shareholder Letter 7


 
Non-GAAP Financial Metrics To supplement our financial information presented in accordance with generally accepted accounting principles in the United States (“GAAP”), this shareholder letter includes certain financial measures that are not prepared in accordance with GAAP, including Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow. A reconciliation of each such non-GAAP financial measure to the most directly comparable GAAP measure can be found below. We define Adjusted EBITDA for a particular period as net income (loss) before interest expense and loss on settlement of debt, interest income and other, net (excluding certain recurring items), provision for (benefit from) income taxes, amortization, depreciation and write-offs and as further adjusted for non- operating foreign exchange (gains) losses, stock-based compensation expense, acquisition-related expense and transaction bonuses, publisher bonuses, MoPub acquisition transition services, restructuring costs, impairment and loss in connection with sale of long-lived assets, loss (gain) on extinguishments of acquisition-related contingent consideration, lease modification and abandonment of leasehold improvements, and change in the fair value of contingent consideration. We define Adjusted EBITDA margin as Adjusted EBITDA divided by revenue for the same period. We define Free Cash Flow as net cash provided by operating activities less purchases of property and equipment and principal payments on finance leases. We subtract both purchases of property and equipment and payment of finance leases in our calculation of Free Cash Flow because we believe these items represent our ongoing requirements for property and equipment to support our business, regardless of whether we utilize a finance lease to obtain such property or equipment. We believe that the presentation of these non-GAAP financial measures provides useful information to investors regarding our results of operations and operating performance, as they are similar to measures reported by our public competitors and are regularly used by securities analysts, institutional investors, and other interested parties in analyzing operating performance and prospects. Adjusted EBITDA and Adjusted EBITDA margin are key measures we use to assess our financial performance and are also used for internal planning and forecasting purposes. We believe Adjusted EBITDA and Adjusted EBITDA margin are helpful to investors, analysts, and other interested parties because they can assist in providing a more consistent and comparable overview of our operations across our historical financial periods. We use Adjusted EBITDA and Adjusted EBITDA margin in conjunction with GAAP measures as part of our overall assessment of our performance, including the preparation of our annual operating budget and quarterly forecasts, to evaluate the effectiveness of our business strategies, and to communicate with our board of directors concerning our financial performance. We use Free Cash Flow in addition to GAAP measures to help manage our business and prepare budgets and annual planning, and we believe Free Cash Flow provides useful supplemental information to help investors understand underlying trends in our business and our liquidity. These measures have certain limitations in that they do not include the impact of certain expenses that are reflected in our consolidated statement of operations that are necessary to run our business. Our definitions may differ from the definitions used by other companies and therefore comparability may be limited. In addition, other companies may not publish these or similar metrics. Thus, our non-GAAP financial measures should be considered in addition to, not as substitutes for, or in isolation from, measures prepared in accordance with GAAP. AppLovin Corporation / 3Q23 Shareholder Letter 8


 
Key Metrics We review the following key metrics on a regular basis to evaluate the health of our business, identify trends affecting our performance, prepare financial projections, and make strategic decisions. Quarterly Key Metrics Monthly Active Payers (MAPs). We define a MAP as a unique mobile device active on one of our apps in a month that completed at least one In-App Purchases (IAP) during that time period. A consumer who makes IAPs within two separate apps on the same mobile device in a monthly period will be counted as two MAPs. MAPs for a particular time period longer than one month are the average MAPs for each month during that period. We estimate the number of MAPs by aggregating certain data from third-party attribution partners. Some of our apps do not utilize such third-party attribution partners, and therefore, our MAPs figure for any period does not capture every user that completed an IAP on our apps. We estimate that our counted MAPs generated approximately 98% of our IAP revenue during the three months ending September 30, 2023, and as such, management believes that MAPs are still a useful metric to measure the engagement and monetization potential of our games. Average Revenue Per Monthly Active Payer (ARPMAP). We define ARPMAP as (i) the total IAP Revenue derived from our Apps in a monthly period, divided by (ii) MAPs in that same period. ARPMAP for a particular time period longer than one month is the average ARPMAP for each month during that period. ARPMAP shows how efficiently we are monetizing each MAP. 3Q 2023 3Q 2022 Monthly Active Payers (millions) 1.8 2.2 Average Revenue per Monthly Active Payer (ARPMAP) $46 $41 Our key metrics are not based on any standardized industry methodology and are not necessarily calculated in the same manner or comparable to similarly titled measures presented by other companies. Similarly, our key metrics may differ from estimates published by third parties or from similarly titled metrics of our competitors due to differences in methodology. The numbers that we use to calculate MAPs and ARPMAP are based on internal data. While these numbers are based on what we believe to be reasonable judgments and estimates for the applicable period of measurement, there are inherent challenges in measuring usage and engagement. We regularly review and may adjust our processes for calculating our internal metrics to improve their accuracy. AppLovin Corporation / 3Q23 Shareholder Letter 9


 
AppLovin Corporation Condensed Consolidated Balance Sheets (in thousands, except for share and per share data) (unaudited) September 30, December 31, 2023 2022 Assets Current assets: Cash and cash equivalents $ 332,491 $ 1,080,484 Accounts receivable, net 849,140 702,814 Prepaid expenses and other current assets 119,161 155,785 Total current assets 1,300,792 1,939,083 Property and equipment, net 102,156 78,543 Operating lease right-of-use assets 52,998 60,379 Goodwill 1,813,567 1,823,755 Intangible assets, net 1,386,591 1,677,660 Other assets 349,124 268,426 Total assets $ 5,005,228 $ 5,847,846 Liabilities and stockholders’ equity Current liabilities: Accounts payable $ 281,103 $ 273,196 Accrued and other current liabilities 181,679 147,801 Licensed asset obligation 13,389 15,254 Short-term debt 215,000 33,310 Deferred revenue 77,899 64,018 Operating lease liabilities 13,800 14,334 Deferred acquisition costs, current 22,604 31,045 Total current liabilities 805,474 578,958 Long-term debt 2,912,302 3,178,412 Operating lease liabilities, non-current 46,887 54,153 Licensed asset obligation, non-current 11,794 26,970 Other non-current liabilities 132,981 106,676 Total liabilities 3,909,438 3,945,169 Stockholders’ equity: Preferred stock, $0.00003 par value—100,000,000 shares authorized, no shares issued and outstanding as of September 30, 2023 and December 31, 2022 — — Class A and Class B Common Stock, $0.00003 par value—1,700,000,000 (Class A 1,500,000,000 and Class B 200,000,000) shares authorized, 335,783,928 (Class A 264,621,306 and Class B 71,162,622) and 373,873,683 (Class A 302,711,061 and Class B 71,162,622) shares issued and outstanding as of September 30, 2023 and December 31, 2022, respectively 11 11 Additional paid-in capital 2,174,658 3,155,748 Accumulated other comprehensive loss (93,657) (83,382) Accumulated deficit (985,222) (1,169,700) Total stockholders’ equity 1,095,790 1,902,677 Total liabilities and stockholders’ equity $ 5,005,228 $ 5,847,846 AppLovin Corporation / 3Q23 Shareholder Letter 10


 
AppLovin Corporation Condensed Consolidated Statements of Operations (in thousands, except per share data) (unaudited) Three Months Ended Nine Months Ended September 30, September 30, 2023 2022 2023 2022 Revenue $ 864,256 $ 713,099 $ 2,329,826 $ 2,114,751 Costs and expenses: Cost of revenue 265,049 300,988 785,584 886,697 Sales and marketing 212,352 196,785 607,755 719,014 Research and development 159,288 122,059 441,563 389,417 General and administrative 41,249 44,000 116,231 144,988 Total costs and expenses 677,938 663,832 1,951,133 2,140,116 Income (loss) from operations 186,318 49,267 378,693 (25,365) Other income (expense): Interest expense and loss on settlement of debt (78,583) (48,627) (204,081) (117,141) Interest income and other, net 1,490 969 27,062 3,501 Total other expense, net (77,093) (47,658) (177,019) (113,640) Income (loss) before income taxes 109,225 1,609 201,674 (139,005) Provision for (benefit from) income taxes 586 (22,053) 17,196 (25,570) Net income (loss) 108,639 23,662 184,478 (113,435) Less: Net loss attributable to noncontrolling interest — (109) — (201) Net income (loss) attributable to AppLovin $ 108,639 $ 23,771 $ 184,478 $ (113,234) Less: Net income attributable to participating securities 804 122 963 — Net income (loss) attributable to AppLovin common stockholders: Basic $ 107,835 $ 23,649 $ 183,515 $ (113,234) Diluted $ 107,869 $ 23,653 $ 183,545 $ (113,234) Net income (loss) per share attributable to AppLovin common stockholders: Basic $ 0.32 $ 0.06 $ 0.51 $ (0.30) Diluted $ 0.30 $ 0.06 $ 0.50 $ (0.30) Weighted average common shares used to compute net income (loss) per share attributable to AppLovin common stockholders: Basic 341,435,759 369,389,170 357,009,609 371,736,763 Diluted 356,906,222 378,462,207 368,259,513 371,736,763 AppLovin Corporation / 3Q23 Shareholder Letter 11


 
AppLovin Corporation Condensed Consolidated Statements of Cash Flows (in thousands) (unaudited) Nine Months Ended September 30, 2023 2022 Operating Activities Net income (loss) $ 184,478 $ (113,435) Adjustments to reconcile net income (loss) to operating activities: Amortization, depreciation and write-offs 369,897 445,507 Stock-based compensation 275,058 143,943 Change in operating right-of-use asset 11,732 13,725 Amortization of debt issuance costs and discount 9,663 9,685 Loss on settlement of debt 4,337 — Other (3,906) 2,133 Changes in operating assets and liabilities, net of effect of acquisitions: Accounts receivable (146,796) (139,350) Prepaid expenses and other current assets 28,695 (70,242) Other assets (58,179) (4,616) Accounts payable 7,955 (7,881) Operating lease liabilities (12,253) (15,345) Accrued and other liabilities 32,416 (2,645) Deferred revenue 14,425 (11,905) Net cash provided by operating activities 717,522 249,574 Investing Activities Acquisitions, net of cash acquired (51,816) (1,335,698) Purchase of non-marketable equity securities (16,934) (56,546) Capitalized software development costs (6,523) (4,546) Purchase of property and equipment (4,002) (621) Proceeds from sale of assets 8,250 3,657 Net cash used in investing activities (71,025) (1,393,754) Financing Activities Repurchases of stock (1,153,593) (338,880) Principal repayments of debt (490,494) (17,482) Payment of withholding taxes related to net share settlement (115,846) — Payments of licensed asset obligation (15,254) (17,374) Principal payments on finance leases (16,191) (18,099) Payments of deferred acquisition costs (11,503) (104,998) Payment of debt issuance cost (4,545) — Proceeds from issuance of debt 210,281 — Proceeds from revolving credit facility 185,000 — Proceeds from exercise of stock options 17,807 21,733 Proceeds from the issuance of common stock under the Employee Stock Purchase Plan 2,071 3,663 Net cash used in financing activities (1,392,267) (471,437) Effect of foreign exchange rate on cash and cash equivalents (2,223) (11,379) Net decrease in cash and cash equivalents (747,993) (1,626,996) Cash, cash equivalents and restricted cash equivalents at beginning of the period 1,080,484 2,570,504 Cash and cash equivalents at end of the period $ 332,491 $ 943,508 AppLovin Corporation / 3Q23 Shareholder Letter 12


 
AppLovin Corporation Reconciliation of Net Cash Provided By (Used In) Operating Activities to Free Cash Flow (in thousands) The following table provides a reconciliation of net cash provided by operating activities to free cash flow for the past eight quarters: 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 2Q23 3Q23 Net cash provided by (used in) operating activities 85,015 (31,719) 106,811 174,482 163,199 288,662 229,794 199,066 Less: Purchase of property and equipment (428) (285) (115) (221) (41) (70) (3,749) (183) Principal payments on finance leases (5,581) (6,176) (6,150) (5,773) (5,984) (5,447) (5,468) (5,276) Free Cash Flow $ 79,006 $ (38,180) $ 100,546 $ 168,488 $ 157,174 $ 283,145 $ 220,577 $ 193,607 Net cash provided by (used in) investing activities $ (8,678) $ (1,059,743) $ (292,001) $ (42,010) $ 22,286 $ (12,975) $ (42,217) $ (15,833) Net cash provided by (used in) financing activities $ 1,446,939 $ (65,424) $ (269,622) $ (136,391) $ (55,411) $ (111,415) $ (556,698) $ (724,154) AppLovin Corporation / 3Q23 Shareholder Letter 13


 
AppLovin Corporation Reconciliation of Net Income (Loss) to Adjusted EBITDA (in thousands) The following table provides our Adjusted EBITDA and Adjusted EBITDA margin and a reconciliation of Net Income (Loss) to Adjusted EBITDA for the periods presented: 3Q22 4Q22 1Q23 2Q23 3Q23 Revenue $ 713,099 $ 702,307 $ 715,405 $ 750,165 $ 864,256 Net income (loss) $ 23,662 $ (79,512) $ (4,518) $ 80,357 $ 108,639 Net Margin 3 % (11) % (1) % 11 % 13 % Interest expense and loss on settlement of debt 48,627 54,722 74,511 50,987 78,583 Interest income and other, net (3,604) (10,174) (9,771) (15,817) (771) Provision for (benefit from) income taxes (22,053) 13,340 1,165 15,445 586 Amortization, depreciation and write-offs 136,094 129,313 128,208 119,892 121,797 Impairment and loss in connection with sale of long- lived assets 27,736 100,156 — — — Non-operating foreign exchange loss (gain) (406) 1,519 (672) 126 (613) Stock-based compensation 42,147 47,669 82,966 81,253 110,839 Acquisition-related expense and transaction bonus 4,317 227 517 247 231 Restructuring costs 1,117 2,340 1,292 1,024 — Total adjustments 233,975 339,112 278,216 253,157 310,652 Adjusted EBITDA $ 257,637 $ 259,600 $ 273,698 $ 333,514 $ 419,291 Adjusted EBITDA Margin 36 % 37 % 38 % 44 % 49 % AppLovin Corporation / 3Q23 Shareholder Letter 14


 
AppLovin Corporation Segment Information (in thousands) The following table provides selected financial data for our reportable segments for the periods indicated: 3Q22 4Q22 1Q23 2Q23 3Q23 Revenue: Software Platform $ 306,592 $ 306,195 $ 354,758 $ 406,063 $ 504,452 Apps 406,507 396,112 360,647 344,102 359,804 Total Revenue $ 713,099 $ 702,307 $ 715,405 $ 750,165 $ 864,256 Segment Adjusted EBITDA: Software Platform $ 190,256 $ 185,860 $ 218,694 $ 272,886 $ 364,117 Apps 67,381 73,740 55,004 60,628 55,174 Total Segment Adjusted EBITDA $ 257,637 $ 259,600 $ 273,698 $ 333,514 $ 419,291 Interest expense and loss on settlement of debt (48,627) (54,722) (74,511) (50,987) (78,583) Interest income and other, net 3,604 10,174 9,771 15,817 771 Amortization, depreciation and write- offs (136,094) (129,313) (128,208) (119,892) (121,797) Impairment and loss in connection with sale of long-lived assets (27,736) (100,156) — — — Non-operating foreign exchange gain (loss) 406 (1,519) 672 (126) 613 Stock-based compensation (42,147) (47,669) (82,966) (81,253) (110,839) Acquisition-related expense and transaction bonus (4,317) (227) (517) (247) (231) Restructuring costs (1,117) (2,340) (1,292) (1,024) — Income (loss) before provision for tax $ 1,609 $ (66,172) $ (3,353) $ 95,802 $ 109,225 Segment Adjusted EBITDA Margin: Software Platform 62 % 61 % 62 % 67 % 72 % Apps 17 % 19 % 15 % 18 % 15 % AppLovin Corporation / 3Q23 Shareholder Letter 15