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0001392972false00013929722025-04-282025-04-28

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported): April 28, 2025
New Logo Aug2024.jpg
PROS Holdings, Inc.
(Exact Name of Registrant as Specified in Charter)
Delaware
(State or Other Jurisdiction of Incorporation)
001-33554
76-0168604
(Commission File Number)
(IRS Employer Identification No.)
 
3200 Kirby Drive, Suite 600
Houston
TX
77098
(Address of Principal Executive Offices)
(Zip Code)
Registrant’s telephone number, including area code
(713) 335-5151
(Former Name or Former Address, if Changed Since Last Report)
 Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each class Trading symbol(s) Name of each exchange on which registered
Common stock $0.001 par value per share PRO New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐





Item 2.02    Results of Operations and Financial Condition.

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o On May 1, 2025, PROS Holdings, Inc. (the "Company") issued a press release announcing financial results for its quarter ended March 31, 2025. A copy of the press release, dated as of May 1, 2025, is furnished as Exhibit 99.1 to this Current Report on Form 8-K. The press release contains forward looking statements regarding the Company and includes cautionary statements identifying important factors that could cause actual results to differ materially from those anticipated.
The information in Item 2.02 of this Current Report, including Exhibit 99.1 attached hereto, shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section. The information contained herein and in Exhibit 99.1 shall not be incorporated by reference into any registration statement or other document filed with the Securities and Exchange Commission ("SEC") by the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.

Item 5.02.    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On May 1, 2025, the Company issued a press release announcing the hiring of Mr. Jeffrey (Jeff) B. Cotten as President and Chief Executive Officer, effective June 2, 2025. Since 2024, Mr. Cotten has served as Chairman of Alvaria, Inc. where he served as CEO from 2022 to 2024. Previously, Mr. Cotten served as CEO of Tenfold from 2019 to 2022. Upon commencing employment and taking office as President and Chief Executive Officer, Mr. Cotten will join the Company's Board of Directors as a Class III director with an initial term expiring at the 2028 annual meeting of stockholders. As an employee director, Mr. Cotten will not receive any additional compensation for serving as a director.

Mr. Cotten, 47, has no family relationships with any of the Company's directors or executive officers and is not a party to any transactions of the type listed in Item 404(a) of Regulation S-K. There are no arrangements or understandings between Mr. Cotten and any other persons pursuant to which Mr. Cotten was selected as a director.

On April 28, 2025, the Company entered into an Employment Agreement (the "Agreement") with Mr. Cotten. Pursuant to the Agreement, Mr. Cotten is entitled to an annual base salary of $555,000.00 per year and is eligible to participate in the Company's employee bonus plans as authorized by the Company’s Board of Directors with an annual incentive bonus target equal to 100% of Mr. Cotten's base salary. Also, in connection with the commencement of Mr. Cotten's employment, the Compensation and Leadership Development Committee will award certain equity awards to Mr. Cotten. In the event Mr. Cotten's employment is terminated by him for good reason or by us without cause, provided Mr. Cotten delivers a general release, he will receive (i) his full base salary each month for the following 12 months, (ii) a pro rated bonus for the year in which the termination occurs, (iii) an amount equal to 12 times the monthly cost of Mr. Cotten's health benefits, and (iv) the acceleration of vesting of outstanding equity awards with respect to such shares that would have vested following the date of termination and prior to the first anniversary of his termination date.

Alternatively, if Mr. Cotten's employment is terminated by us without cause or if he resigns for good reason within three months prior to, or within 12 months after, a change in control of the Company, provided Mr. Cotten delivers a general release, he will receive (i) an amount equal to 150% of his annual salary, (ii) any unpaid bonus earned prior to the termination relating to the fiscal year preceding the date of termination, (iii) a pro rated bonus for the year in which the termination occurs, (iv) the payment of an aggregate bonus equal to 150% of bonus Mr. Cotten would have received under the applicable bonus plan at 100% of performance targets, (v) an amount equal to 18 times the monthly cost of Mr. Cotten's health benefits, and (v) the acceleration of vesting of all equity awards with respect to such shares that would have vested following the date of termination provided that in the event a change in control occurs on or before December 31, 2025 only 50% of such equity awards will accelerate. Mr. Cotten is subject to non-competition and non-solicitation restrictions during the term of his employment and for the 12-month period following the termination of his employment. The foregoing description of the Agreement is qualified in its entirety by reference to the full text of the Agreement, which is filed as Exhibit 10.1 to this Form 8-K and is incorporated by reference herein.

Mr. Cotten will also be offered the Company’s standard indemnification agreement for officers and directors. The foregoing description is qualified in its entirety by the full text of the form of indemnification agreement, which was filed as Exhibit 10.24 to the Company’s Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 15, 2017 and is incorporated by reference herein.

Consistent with the Company's October 29, 2024 announcement, the Company's current President and Chief Executive Officer, Andres Reiner, will be retiring from such offices effective as of Mr. Cotten's start date. Mr. Reiner also expects to resign from the Company's Board of Directors on such date.



Mr. Reiner’s resignation from the Board of Directors will be in connection with his retirement and not the result of any disagreement with the Company on any matter relating to the Company’s operations, policies or practices.

Item 7.01.    Regulation FD Disclosure

On May 1, 2025, the Company published the Q1 2025 Investor Presentation ("Investor Presentation") on the Investor Relations section of the Company’s website located at https://ir.pros.com/. From time to time, the Company may also present and/or distribute the Investor Presentation to the investment community to provide updates and summaries of its business. A copy of the Q1 2025 Investor Presentation is furnished herewith as Exhibit 99.2. Investors should note that the Company uses the Investor Relations section of its corporate website to announce material information to investors and the marketplace. While not all of the information that the Company posts on its corporate website is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media, and others interested in the Company to review the information that it shares on the Investor Relations section of its website.

The information contained in the Investor Presentation is summary information that is intended to be considered in the context of the Company's SEC filings and other public announcements that the Company may make, by press release or otherwise, from time to time. The Company undertakes no duty or obligation to publicly update or revise the information contained in this report, although it may do so from time to time as its management believes is warranted. Any such updating may be made through the filing of other reports or documents with the SEC, through press releases or through other public disclosure.

On May 1, 2025, the Company issued a press release announcing the employment of Mr. Cotten effective June 2, 2025. A copy of the press release is furnished herewith as Exhibit 99.3.

The information in Item 7.01 of this Current Report, including Exhibits 99.2 and 99.3 attached hereto, shall not be deemed "filed" for the purpose of Section 18 of the Exchange Act, or otherwise subject to the liabilities of that section. The information contained in this Item 7.01 and in Exhibits 99.2 and 99.3 shall not be incorporated by reference into any registration statement or other document filed with the SEC by the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.

Item 9.01.    Financial Statements and Exhibits.

(d) Exhibits    
Exhibit No. Exhibit Description
10.1
99.1
99.2
99.3
104 The cover page from this Current Report on Form 8-K, formatted in Inline XBRL (included as Exhibit 101).





SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.
 
PROS HOLDINGS, INC.
May 1, 2025 /s/ Stefan Schulz
Stefan Schulz
Executive Vice President and Chief Financial Officer






































EX-10.1 2 ex101cottenemploymentagree.htm EX-10.1 Document

EXHIBIT 10.1

EXECUTIVE EMPLOYMENT AGREEMENT

THIS EXECUTIVE EMPLOYMENT AGREEMENT (this “Agreement”) is made and entered into as of April 28, 2025 (the “Effective Date”) by and between PROS, Inc., a Delaware corporation (the “Company”), PROS Holdings, Inc., a Delaware corporation (“PROS Holdings”), and Jeffrey B. Cotten (“Executive”). The Company and the Executive are sometimes collectively referred to herein as the “Parties” and individually referred to herein as a “Party.”
RECITALS

WHEREAS, the Company desires to employ the Executive, and Executive desires to become employed by the Company, according to the terms and conditions of this Agreement.

WHEREAS, the Parties are entering into this Agreement to set forth the terms and conditions of Executive’s employment with the Company and certain restrictive covenants.

NOW, THEREFORE, in consideration of the mutual promises and covenants contained in this Agreement, and other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the Parties hereby agree as follows:

AGREEMENT

1.    Employment and Position. During the Term (as defined below), Executive shall be employed by the Company as President and Chief Executive Officer, and Executive will serve in such capacity, subject to the terms and conditions of this Agreement. Executive shall report directly to the Board of Directors of PROS Holdings (the “Board”). The Board, in its sole discretion, may delegate its authority under this Agreement to the Compensation and Leadership Development Committee of the Board (the “CLD Committee”).

2.    Duties.

(a)    Duties; Definition of Affiliate. During the Term (as defined below), Executive shall have such duties, responsibilities, and authorities for the Company as are customary of a president and chief executive officer of a company similar in size and revenue in the Company’s business and such additional or different duties, responsibilities, and authorities as may be reasonably assigned by the Board in its sole discretion commensurate with such position, including without limitation duties, responsibilities, and authorities with respect to the Company and its Affiliates. For purpose of this Agreement, “Affiliate” means, with respect to the entity or person at issue, any person or entity that directly, or indirectly through one or more intermediaries, controls, is controlled by, or is under common control with, such entity or person. For purposes of the preceding sentence, “control” (including, with correlative meanings, the terms “controlled by” and “under common control with”), as used with respect to any entity or organization, shall mean the possession, directly or indirectly, of the power (i) to vote more than 50% of the securities having ordinary voting power for the election of directors of the controlled entity or organization, or (ii) to direct or cause the direction of the management and policies of the controlled entity or organization, whether through the ownership of voting securities or by contract or otherwise.
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(b)    Requirements and Permitted Outside Activities. During the Term (as defined below), Executive shall devote his full working time as well as his best efforts, abilities, knowledge, and experience to the business and affairs of the Company and its Affiliates as necessary to faithfully perform his duties, responsibilities, and authorities under this Agreement. As long as such services and investments do not prevent Executive from faithfully fulfilling his duties, responsibilities, and authorities under this Agreement or directly or indirectly compete with the Company or its Affiliates, in each case as determined by the Company’s Board in its sole discretion, Executive may, without violating this Agreement, during the Term (i) serve as an officer or director of any civic or charitable organization, (ii) passively own securities in publicly traded companies if the aggregate amount owned by him and all family members and Affiliates does not exceed 2% of any such company’s outstanding securities, (iii) invest his personal assets in such form or manner as will not require any services by Executive in the operation of the entities in which such investments are made and (iv) serve as a member of the board of directors of Alvaria, Inc., its Affiliates and its successor entities.

(c)    Compliance with Company Policies. During the Term (as defined below), Executive shall fully comply with all applicable Company rules and policies as a condition of employment.

(d)    Duty of Loyalty. During the Term (as defined below), Executive shall owe a fiduciary duty of loyalty, fidelity, and allegiance to act in the best interests of the Company and each of its Affiliates to which he provides services, and to not act in a manner that would materially injure their business, interests, or reputations. In keeping with these duties, Executive shall make full disclosure to the Chair of the Board of all Business Opportunities and not appropriate for his own benefit any such Business Opportunities. For purposes of this Agreement, “Business Opportunities” means all material business ideas, prospects, proposals, and other opportunities pertaining to the Business of the Company and its Affiliates that come to the Executive’s attention during the Term that he determines, while acting in reasonably in good faith and as a fiduciary to the Company, should be further considered by the Board.

(e)    Primary Work Location. Although the Executive shall be expected to travel from time to time as necessary to perform his duties, responsibilities, and authorities under this Agreement, his primary work location during the Term (as defined below) shall be at the Company’s headquarters in Houston, Texas.

3.    Term of Agreement and Employment.

(a)    Initial Term. This Agreement shall be in full force and effect for an “Initial Term” of three years commencing on the Effective Date and expiring on the third anniversary of the Effective Date (the “Expiration Date”), unless terminated before the Expiration Date in accordance with Section 5.

(b)    Renewal Term. Notwithstanding Section 3(a), the effectiveness of this Agreement shall automatically be extended for an additional one-year term on the Expiration Date (each, a “Renewal Term”) and on each successive anniversary of the Expiration Date (each, a “Renewal Date”), unless and until the Agreement is terminated earlier in accordance with Section 5.

(c)    Term. For all purposes in this Agreement, the Initial Term and any Renewal Terms are referred to collectively as the “Term” of this Agreement.
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4.    Compensation. In consideration of the performance of Executive’s duties, responsibilities, and authorities under this Agreement, the Company shall provide Executive with the following compensation and employment benefits during the Term:

(a)    Base Salary. The Company shall provide Executive with an annualized base salary of $555,000.00., less applicable withholdings and deductions, in accordance with the Company’s normal payroll procedures, and prorated for any partial period of employment (the “Salary”). The Board may increase the Salary in its sole discretion during the Term but shall not decrease the Salary.

(b)    Bonus. Beginning with the fiscal year of the Company at the start of the Term (which will be prorated as detailed below) and continuing for each subsequent fiscal year thereafter during the Term, Executive shall be entitled to participate in the Company’s employee bonus plans as authorized by the Board from time to time with a target Bonus equal to 100% of Base Salary (any bonus amounts payable pursuant to such plans being a “Bonus”). Executive’s bonus opportunity for fiscal year 2025 shall be prorated such that employee is eligible to receive 58% of any achieved bonus assuming Executive begins his employment under this Agreement on or before June 2, 2025. Any Bonus shall be less statutory and other authorized deductions and withholdings and payable in accordance with the terms of the bonus plan. Notwithstanding any other provision in this Agreement, the amount of any Bonus shall be determined by the Board in its sole discretion based on its assessment of Executive’s performance against applicable Bonus-related performance objectives established by the Board and the Board shall have the sole discretion to determine whether threshold, target, or maximum performance levels have been achieved. Except as provided below in this Agreement, the Executive shall not be eligible to receive any Bonus unless he remains employed by the Company through the date on which any such Bonus is paid to be eligible to receive such Bonus. The Company shall pay all Bonuses and other discretionary compensation payable to the Executive in a lump sum no later than 2½ months following the end of the taxable year upon which the applicable Bonus or other compensation was based. Pursuant to the Company’s Corporate Governance Guidelines, the Board shall have exclusive authority in its sole discretion to determine whether to recoup, under applicable law, any Bonus awarded to the Executive, including if Executive’s fraud or other misconduct significantly contributed to a restatement of financial results that led to the awarding of Executive’s Bonus(es).

(c)    Equity Incentive Plan Awards. Subject to the vesting, forfeiture, termination, repurchase, and other terms, conditions, and restrictions in the PROS 2017 Amended and Restated Equity Incentive Plan (as it may be further amended and restated, or any successor plan thereto, the “Plan”) and any related award agreements between the Parties which are required by PROS Holdings (the “Award Agreements”, if any), the Executive shall be eligible to participate in the long-term equity incentive program in the Plan to the same extent as other executive officers of the Company, with the amount and elements of such awards (the “Equity Awards”) to be determined by the Board in its sole discretion.
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(d)    Benefits. Executive shall be eligible, on the same basis as similarly situated executive employees of the Company, to participate in and to receive the benefits of the Company’s employee benefit plans and vacation, holiday and business expense reimbursement policies, each as in effect from time to time. Such participation shall be subject to (i) the terms of the applicable plan documents, (ii) generally applicable Company policies, and (iii) the discretion of the Board or any administrative or other committee provided for in or contemplated by such plan. Such benefits shall be governed by the applicable plan documents, insurance policies, or employment policies, and may be modified, suspended, or revoked in accordance with the terms of the applicable documents or policies without violating this Agreement. Unless otherwise specifically permitted under the Company’s trusted time off policy applicable to similarly situated employees, any accrued and unused vacation shall not be carried over from year to year and shall not be payable upon termination of employment, regardless of the reason for such termination.

(e)    Fringe Benefits. During the Term, the Company will provide the Executive with such other fringe benefits as may be determined by the Board in its sole discretion.

(f)    Reimbursement of Business Expenses. Executive shall be authorized to incur ordinary, necessary, and reasonable business and travel expenses while performing his duties, responsibilities, and authorities under this Agreement and promoting the Company’s business and activities during the Term. The Company shall reimburse Executive for all such expenses incurred in accordance with the Company’s policies and practices concerning reimbursement of business expenses that are properly submitted to the Company for reimbursement no later than 60 days after the applicable expense was incurred. Any such reimbursement shall be made as soon as reasonably practicable but in no event later than the earlier of (i) ninety (90) calendar days from the date of submission to the Company, and (ii) 2½ months following the end of the taxable year in which the applicable expense was incurred.

(g)    Payroll Deductions. With respect to any compensation or benefits required to be paid under this Agreement, the Company shall withhold any amounts authorized by Executive and all amounts required to be withheld by applicable federal, state, or local law.

5.    Termination of Agreement. Company and Executive may terminate Executive’s employment pursuant to the provisions set forth below, and any termination of this Agreement shall also constitute a termination of Executive’s employment with the Company. Upon the termination (voluntarily or otherwise) of Executive’s employment with the Company, neither Party shall have any continuing obligations or liabilities with respect to compensation, benefits, or severance except as set forth in this Section 5.


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(a)    Voluntary Termination; Termination for Cause; Accrued Obligations. If this Agreement is terminated due to Executive’s death or Disability, due to Executive’s voluntarily termination other than for Good Reason (a “Voluntary Termination”), or by the Company for Cause (as defined below), the Company shall have no further obligation to Executive under this Agreement, except for (i) payment to Executive of all earned but unpaid Salary through the date upon which this Agreement terminates (the “Termination Date”), prorated as provided above, (ii) provision to Executive, in accordance with the terms of the applicable benefit plan of the Company or to the extent required by law, of any benefits to which Executive has a vested entitlement as of the Termination Date, (iii) payment to Executive of any accrued unused vacation owed to Executive as of the Termination Date if such payment is required under the Company’s vacation policy or applicable law, and (iv) payment to Executive of any approved but un-reimbursed business expenses incurred through the Termination Date in accordance with applicable Company policy and this Agreement. The payments and benefits just described in (i)-(iv) shall constitute the “Accrued Obligations” and shall be paid when due under this Agreement, the Company’s plans and policies, and/or applicable law.

(b)    Termination Without Cause or for Good Reason; Separation Benefits. If this Agreement is terminated by the Company without Cause or by Executive for Good Reason, the Company shall have no further obligation to Executive under this Agreement, except Executive shall receive the Accrued Obligations plus the following separation benefits (the “Separation Benefits”):

(i)    severance equivalent to one-hundred percent (100%) of the Executive’s then current annual Salary, less applicable withholding and deductions, paid in equal installments over a twelve (12) month period on the Company’s regular paydays, with the first such installment payment made on the first payday following the 60th day after Executive’s Termination Date; provided, however, that no such severance shall be paid to Executive unless the Company receives, on or within 55 days after the Termination Date, an executed and fully effective copy of the Release (as defined below);

(ii)    to the extent Executive participates in any medical, prescription drug, dental, vision, or any other “group health plan” of the Company immediately prior to Executive’s Termination Date, the Company shall pay to Executive in a lump sum a fully taxable cash payment in an amount equal to twelve (12) times the monthly premium cost to Executive of continued coverage for Executive for continuation coverage under such plans in accordance with Section 4980B of the Internal Revenue Code of 1986, as amended, and Part 6 of Title 1 of the Employee Retirement Income Security Act of 1986, as amended, less applicable tax withholding, payable on the first payday following the 60th day after Executive’s Termination Date; provided, however, that no such payment shall be provided to Executive unless the Company receives, on or within 55 days after the Termination Date, an executed and fully effective copy of the Release (as defined below). Executive may, but is not obligated to, use such payment toward the cost of continuation coverage premiums;

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(iii)    on the date that annual bonuses are paid to other senior executive employees of the Company, but in no event later than 2½ months after the end of the taxable year in which any substantial risk of forfeiture with respect to such bonuses lapses, the Bonus that Executive would have received based on achievement of performance goals under Section 4(b) had this Agreement not terminated for the year containing the Date of Termination multiplied by a fraction, the numerator of which is the number of days during the period beginning the first day of the performance period containing the Date of Termination and ending on the Termination Date, and the denominator of which is the number of days in the applicable performance period; provided, however, that no such payment shall be provided to Executive unless the Company receives, on or within 55 days after the Termination Date, an executed and fully effective copy of the Release (as defined below); and

(iv)    the acceleration of vesting of Equity Awards (including, without limitation, any awards of stock options, restricted stock, restricted stock units, and/or performance shares or units) issued to the Executive by PROS Holdings with respect to such shares that would have vested prior to the first anniversary of the Termination Date. For the purposes of determining the number of earned units (if any) following the vesting of performance restricted stock units, the Performance Period (as defined in the performance restricted stock unit award) will be deemed to have ended on the Termination Date.

(c)    Termination without Cause or for Good Reason within the Three Months Before or the Twelve-Month Period Following a Change in Control. If this Agreement is terminated by the Company or its successor without Cause or by Executive for Good Reason, in either case within the three months before (provided, that the Board determines in its sole discretion that such termination (A) was at the request of a third party which has taken steps reasonably calculated or intended to effect the Change in Control or (B) otherwise arose in connection with or in anticipation of the Change in Control), or twelve months following a Change in Control, the Company shall have no further obligation to Executive under this Agreement, except Executive shall receive the Accrued Obligations plus the following Change in Control benefits (the “Change in Control Benefits”) in lieu of the Separation Benefits available under Section 5(b):

(i) severance equivalent to one hundred and fifty percent (150%) of the Executive’s then current annual Salary, less applicable withholding and deductions, paid in a lump sum on the Company’s first regular payday following the 60th day after Executive’s Termination Date; provided, however, that no such severance shall be paid to Executive unless the Company receives, on or within 55 days after the Termination Date, an executed and fully effective copy of the Release (as defined below);


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(ii)    to the extent Executive participates in any medical, prescription drug, dental, vision, or any other “group health plan” of the Company immediately prior to Executive’s Termination Date, the Company shall pay to Executive in a lump sum a fully taxable cash payment in an amount equal to eighteen (18) times the monthly premium cost to the Company of continued coverage for Executive for continuation coverage under such plans in accordance with Section 4980B of the Internal Revenue Code of 1986, as amended, and Part 6 of Title 1 of the Employee Retirement Income Security Act of 1986, as amended, less applicable tax withholding, payable on the first payday following the 60th day after Executive’s Termination Date; provided, however, that no such payment shall be provided to Executive unless the Company receives, on or within 55 days after the Termination Date, an executed and fully effective copy of the Release (as defined below). Executive may, but is not obligated to, use such payment toward the cost of continuation coverage premiums;

(iii)    an amount equivalent to (A) any earned and unpaid Bonus for the fiscal year preceding the Termination Date; plus (B) any earned and unpaid Bonus (including full discretionary components) for the fiscal year during which the Termination Date occurred, prorated for the number of days Executive was employed during such fiscal year; plus (C) one hundred and fifty percent (150%) of the Bonus that Employee would have received under the Applicable Bonus Plan at one hundred percent (100%) of performance targets (including full discretionary components thereof), less applicable withholding and deductions, paid in a lump sum on the Company’s first regular payday following the 60th day after Executive’s Termination Date; provided, however, that no such payment shall be paid to Executive unless the Company receives, on or within 55 days after the Termination Date, an executed and fully effective copy of the Release (as defined below); and

(iv)    effective on the later to occur of the Change in Control and Executive’s Termination Date, the acceleration of vesting of Equity Awards issued to the Executive by PROS Holdings with respect to shares that would have vested following the Termination Date had this Agreement not terminated as follows: (A) in the event of a Change in Control occurring on or before December 31, 2025, 50% of all such Equity Awards; or (B) in the event of a Change in Control occurring after December 31, 2025, all such Equity Awards.

(d)    Termination for Death or Disability. This Agreement will automatically terminate effective upon Executive’s death or Disability. In the event that this Agreement terminates due to the death or Disability of the Executive, the Company shall have no further obligation to Executive under this Agreement, except Executive or Executive’s estate, as applicable, shall receive the Accrued Obligations.

(e)    Impact of Termination of Employment on Equity Awards. Except as expressly set forth in Sections 5(b)(iv) and 5(c)(iv) of this Agreement, the treatment of Executive’s Equity Awards, and any other awards received by Executive during the Term pursuant to the Plan, shall be exclusively governed by the terms and conditions of the Plan and the applicable Award Agreement or Award Agreements as a result of and following the termination of Employee’s employment with the Company, regardless of the reason for such termination.

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(f)    Deemed Resignations. Unless otherwise agreed to in writing by the Company and Executive prior to any such termination, any termination of this Agreement or Executive’s employment shall constitute an automatic resignation of Executive as an officer of the Company and each of its Affiliates, and an automatic resignation of Executive from the Board and from the board of directors or similar governing body of any Affiliate of the Company and from the board of directors or similar governing body of any corporation, limited liability company or other entity in which the Company or any Affiliate holds an equity interest and with respect to which board or similar governing body Executive serves as a designee or other representative of the Company or such Affiliate.

(g)    Definitions.

(i)    “Applicable Bonus Plan” shall be the Company’s bonus plan then in effect if such plan contemplates the Executive or, if no bonus plan is then in effect that contemplates the Executive, the bonus plan for the immediately preceding bonus period or the Bonus plan approved by the Board or the CLD Committee, as applicable.

(ii)    “Cause” shall mean (a) the unauthorized use or disclosure of the Confidential Information (as defined below) or trade secrets of the Company by the Executive any of which is materially harmful or potentially materially harmful to the Company’s best interest, as determined by the Board, in its reasonable discretion; (b) commission, conviction, of or a plea of “guilty” or “no contest” (or similar plea) to a felony, or any other crime involving dishonesty or moral turpitude under applicable law; (c) any other willful acts or omissions by Executive which the Board determines in its reasonable discretion is contrary to the best interests of the Company and is materially harmful to the Company’s best interests; (d) any repeated insubordination or continued failure or refusal to perform assigned duties (other than by reason of Disability) or comply with any Company policy after receiving written notification from the Company and ten (10) days to cure; (e) any material breach by the Executive of this Agreement or any other agreement between Executive and the Company or any of its Affiliates after receiving written notification from the Company and ten (10) days to cure; (f) any failure to cooperate in good faith with the Company in any governmental investigation or other proceeding, if the Company has requested the Executive’s cooperation, after receiving written notification from the Company and ten (10) days to cure; or (g) any misconduct by Executive in the course and scope of employment under this Agreement, including but not limited to dishonesty, disloyalty, disorderly conduct, harassment of or discrimination or retaliation against other employees or third parties, abuse of alcohol or controlled substances, or other material violations of the Company’s personnel policies, rules, or Code of Conduct, in each case after receiving written notification from the Company and ten (10) days to cure if the underlying misconduct is curable as determined by the Board, in its reasonable discretion. Notwithstanding any other provision of this Agreement, PROS Holdings shall be included within the definition of “Company” for purposes of this Section 5(g).

(iii)    “Change in Control” shall have the same meaning as set forth in the Plan.
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(iv)    “Disability” shall have the same meaning as set forth in the Plan. This Agreement shall terminate immediately upon notice by the Company to Executive of his Disability. In any case, if a disability is determined to trigger the payment of any “deferred compensation” as defined in Section 409A (as defined below), disability shall be determined in accordance with Section 409A.

(v)    “Good Reason” shall mean, without the express written consent of Executive, the occurrence of any one or more of the following:

A.    a material diminution in Executive’s duties, responsibilities, or
authorities;

B.    a material reduction by the Company of the Executive’s Salary or annual Bonus target other than a reduction which is part of a general reduction affecting all senior executive employees;

C.    a requirement that Executive report to an officer or employee other than the Board (or similar governing body);

D.    the relocation of the principal place of the Executive’s service to a location that is more than fifty (50) miles from the Executive’s primary work location as of the Effective Date (see Section 2(e) herein) that results in a materially increased commute; or

E.    any material breach by the Company of any provision of this Agreement.

In the case of Executive’s allegation of Good Reason, (A) Executive shall provide written notice to Company of the event alleged to constitute Good Reason within 60 days of the occurrence of such event, and (B) Company shall have the opportunity to remedy the alleged Good Reason event within 30 days from receipt of notice of such allegation. In order to resign for Good Reason, Executive must effectuate such resignation within 60 days after notifying Company of the event alleged to constitute Good Reason, provided Company has not cured such condition within 30 days from receipt of the notification; otherwise, Executive shall be deemed to have accepted event, or the Company’s cure of such event, that may have given rise to the existence of Good Reason. Finally, for the avoidance of doubt, the Company’s placement of Executive on any paid leave of absence pending the outcome of any internal or external investigation shall not constitute Good Reason for purposes of this Agreement.


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6.    Conditions on Receipt of Separation Benefits and Change in Control Benefits.

(a)    Execution and Non-Revocation of General Release Agreement. Notwithstanding any other provision in this Agreement, the Company’s payment to Executive of the Separation Benefits or the Change in Control Benefits is subject to the conditions that (i) Executive fully complies with all applicable restrictive covenants of this Agreement below; and (ii) within 55 days after the Termination Date, Executive executes, delivers to the Company, and does not revoke as permitted by applicable law a General Release Agreement in a form provided by the Company on or near the Termination Date (the “Release”) that, among other things, fully and finally releases and waives any and all claims, demands, actions, and suits whatsoever which he has or may have against the Company, PROS Holdings, and their Affiliates, whether under this Agreement or otherwise, that arose before the Release was executed. For purposes of this Agreement, the Release shall not become fully enforceable and irrevocable until Executive has timely executed the Release and not revoked his acceptance of the Release within seven days after its execution.

(b)    Separation from Service Requirement. Notwithstanding any other provision of this Agreement, Executive shall be not be entitled to the Separation Benefits or the Change in Control Benefits, as applicable, until Executive incurs a “Separation from Service” within the meaning of Code Section 409A and Treasury Regulation Section 1.409A-1(h).
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7.    Confidential Information.

(a)    Definition of Confidential Information; Related Agreements. Executive acknowledges and agrees that the Company considers to be confidential the information and data obtained by him while employed by the Company concerning the actual or anticipated business or affairs of the Company, its subsidiaries or Affiliates (collectively, “Confidential Information”) and that such Confidential Information is the property of the Company and/or the respective subsidiary or Affiliate. Therefore, Executive agrees that Executive shall not disclose to any unauthorized person or use for Executive’s own purposes any Confidential Information without the prior written consent of the Board, unless and to the extent that the aforementioned matters become generally known to and available for use by the public or persons knowledgeable in the Company’s industry other than as a result of Executive’s acts or omissions which constitute a breach hereof. Executive shall deliver to the Company at the termination (whether voluntary or otherwise) of Executive’s employment, or at any other time the Company may request, all memoranda, notes, plans, records, reports, computer tapes, printouts and software and other documents and data (and copies thereof) relating to the Confidential Information, Work Product (as defined below) or the business or business anticipated to be conducted by the Company within one year of termination, its subsidiaries or affiliates (including, without limitation, trade secrets, business or marketing plans, reports, projections, diskettes, intangible information stored on diskettes, software programs and data compiled with the use of those programs, tangible copies of trade secrets and confidential information, memoranda, credit cards, telephone charge cards, manuals, building keys and passes, cell phones, computers, names and addresses of the Company’s or its subsidiaries’ or affiliates’ customers and potential customers, customer lists, customer contracts, sales information and any and all other similar information or property) which Executive may then possess or have under Executive’s control. Executive further agrees that in the event Executive discovers any other materials of the Company, its subsidiaries or affiliates in Executive’s possession or control after the Termination Date, Executive will immediately return such property to the Company.


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(b)    Protected Activities. Nothing in this Agreement (or any policy, procedure, or agreements of or with the Company or its Affiliates) is intended to, or does, prohibit Executive from (i) contacting, reporting to, communicating with, responding truthfully to an inquiry from, providing truthful information to, filing a charge or complaint with, cooperating with, making truthful statements under oath, or otherwise testifying or participating in any investigation, hearing, or other proceeding being conducted by or before, any federal or state law enforcement, governmental, or regulatory agency or body (such as the U.S. Department of Justice, the Securities and Exchange Commission (“SEC”), the Occupational Safety & Health Administration, the Equal Employment Opportunity Commission, the U.S. Department of Labor, the National Labor Relations Board, or another federal or state law enforcement, regulatory, or fair employment practices agency), regarding possible or alleged violations of law or unlawful acts in the workplace, and doing so in each instance without prior notice to or authorization from the Company; (ii) making statements or disclosures regarding any sexual assault or sexual harassment dispute in compliance with the Speak Out Act; (iii) giving truthful testimony or making statements under oath in response to a subpoena or other valid legal process or in any legal proceeding; (iv) otherwise making truthful statements as required by law or valid legal process; or (v) disclosing a trade secret in confidence to a governmental official, directly or indirectly, or to an attorney, if the disclosure is made solely for the purpose of reporting or investigating a suspected violation of law. Accordingly, Executive understands that he shall not be held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret that (i) is made (A) in confidence to a federal, state, or local government official, either directly or indirectly, or to an attorney, and (B) solely for the purpose of reporting or investigating a suspected violation of law; or (ii) is made in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal. Executive likewise understands that, in the event he files a lawsuit for retaliation by the Company for reporting a suspected violation of law, he may disclose the trade secret(s) of the Company to his attorney and use the trade secret information in the court proceeding, if he (i) files any document containing the trade secret under seal; and (ii) does not disclose the trade secret, except pursuant to court order. In accordance with applicable law, and notwithstanding any other provision of this Agreement, nothing in this Agreement or any of any policies, procedures, or agreements of the Company its Affiliates applicable to Executive (i) impedes his right to communicate with the SEC or any other governmental agency about possible violations of federal securities or other laws or regulations or (ii) requires him to provide any prior notice to the Company or its Affiliates or obtain their prior approval before engaging in any such communications.


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8.    Inventions and Patents.

a.Prior Inventions Retained and Licensed. Executive has attached hereto, as Exhibit A, a list describing all inventions, original works of authorship, developments, improvements, and trade secrets which were made by prior to his employment with the Company, which belong to the Executive, which relate to the Company’s business, products or research and development, and which are not assigned to the Company pursuant to this Agreement (collectively referred to as “Prior Inventions”); or, if no such list is attached, Executive represents that there are no such Prior Inventions. If in the course of Executive’s employment with the Company, Executive incorporates any Prior Inventions into any Company invention, improvement, development, product, copyrightable material or trade secret any invention, improvement, development, concept, discovery or other proprietary information owned by the Executive or in which the Executive has an interest, the Company is hereby granted and shall have a non- exclusive, royalty-free, irrevocable, perpetual, worldwide license to make, have made, modify, use and sell such item as part of or in connection with such product, process or machine.

(b)    Assignment of Inventions. The Company shall own all right, title and interest (including patent rights, copyrights, trade secret rights, mask work rights, sui generis database rights and all other intellectual and industrial property rights of any sort throughout the world relating to any and all inventions (whether or not patentable), works of authorship, mask works, designs, know-how, ideas and information made or conceived or reduced to practice, in the whole or in part, by me during the term of Executive’s employment with Company and to the fullest extent allowed by law (collectively referred to herein as “Inventions”). Executive shall promptly make full written disclosure to the Company, shall hold in trust for the sole right and benefit of the Company, and hereby assigns to the Company, or its designee, all of Executive’s right, title, and interest in and to any and all Inventions, except as provided in Section 8(e) below. To the extent allowed by law, this assignment includes all right of paternity, integrity, disclosure and withdrawal and any other rights that may be known as or referred to as “moral rights” or the like. To the extent Executive retains any such moral rights under applicable law, Executive hereby ratifies and consents to any action that may be taken with respect to such moral rights by or authorized by Company and agrees not to assert any moral rights with respect thereto. Executive will confirm any such ratifications, consents, and agreements from time to time as requested by Company.

(c)    Maintenance of Records. Executive agrees to keep and maintain adequate and current written records of all Inventions made by the Executive (solely or jointly with others) during the Term. The records shall be in the form of notes, sketches, drawings, and any other format that may be specified by the Company. The records shall be available to and remain the sole property of the Company at all times.


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(d)    Patent and Copyright Registrations. Executive understands and agrees that all original works of authorship which are made by the Executive (solely or jointly with others) within the scope of and the Term and which are protectable by copyright are “works made for hire” to the greatest extent permitted by applicable law, including the United States Copyright Act (17 U.S.C. §101 et seq.). Executive agrees to assist the Company, or its designee, at the Company’s expense, in every proper way to secure the Company’s rights in the Inventions and any copyrights, patents, mask work rights or other intellectual property rights relating thereto in any and all countries, including the disclosure to the Company of all pertinent information and data with respect thereto, the execution of all applications, specifications, oaths, assignments and all other instruments which the Company shall deem necessary in order to apply for and obtain such rights and in order to assign and convey to the Company, its successors, assigns, and nominees the sole and exclusive rights, title and interest in and to such Inventions, and any copyrights, patents, mask work rights or other intellectual property rights relating thereto. Executive further agrees that Executive’s obligations to execute or cause to be executed, when it is in Executive’s power to do so, any such instrument or papers shall continue after the termination of this Agreement. If the Company is unable because of Executive’s mental or physical incapacity or for any other reason to secure Executive’s signature to apply for or to pursue any application for any United States or foreign patents or copyright registrations covering Inventions or original works of authorship assigned to the Company as above, then Executive hereby irrevocably designates and appoints the Company and its duly authorized officers and agents as his agent and attorney in fact, to act for and on Executive’s behalf and stead to execute and file any such applications and to do all other lawfully permitted acts to further the prosecution and issuance of letters patent or copyright registrations thereon with the same legal force and effect as if executed by Executive.

(e)    Exception to Assignments. Executive understands that the provisions of this Agreement requiring assignment of Inventions to the Company shall not apply to any invention developed by Executive entirely on Executive’s own time, without using the Company’s assets, equipment, supplies, facilities, or Confidential Information or trade secrets, provided such invention does not relate at the time of conception or reduction to practice to the Company’s business, or actual or demonstrably anticipated research or development of the Company, or results from any work performed by Executive for the Company. Executive shall advise the Company promptly in writing of any inventions that Executive believes meet this criteria and not otherwise disclosed on Exhibit A.

9.    Return of Property. All property, documents, data, and Confidential Information disclosed to, prepared, or received by Executive as part of Executive’s employment with the Company, in whatever form, are and shall remain the property of the Company. Executive shall return upon the Company’s request at any time (and, in any event, before Executive’s employment with the Company ends if feasible) all documents, data, Confidential Information, and other property belonging to the Company in Executive’s possession or control, regardless of how stored or maintained and including all originals, copies and compilations.


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10.    Non-Compete and Non-Solicitation Restrictive Covenants.

(a)    In further consideration of the Confidential Information, Equity Awards, and other benefits the Company shall provide to Executive during Executive’s employment, which Confidential Information, Executive promises not to disclose in any improper manner, Executive agrees to the restrictions set forth in this paragraph. Executive acknowledges that Executive’s services shall be of special, unique, and extraordinary value to the Company. Therefore, Executive agrees that, during Executive’s employment and for one (1) year following the termination of Executive’s employment with the Company for any reason (collectively, the “Restricted Period”), Executive shall not, directly or indirectly, own any interest in, manage, control, or in any manner similar to the manner in which Executive provided services to the Company and its Affiliates engage in any business competing with the businesses of the Company conducted during the Term and as of the Termination Date, as applicable (“Competitor”), within any geographical area in which the Company engages in such businesses (“Restricted Territory”). Executive further agrees that during the Restricted Period, Executive shall not perform the same or similar services as he performed for the Company or its Affiliates for a Competitor in the Restricted Territory. Nothing herein shall prohibit Executive from being a passive owner of not more than two percent (2%) of the outstanding capital stock of any class of a corporation which is publicly traded, so long as Executive has no active participation in the business of such corporation.

(b)    During the Restricted Period, Executive shall not directly himself or indirectly through another person or entity (i) induce or solicit or attempt to induce or solicit any employee of the Company, its subsidiaries, or Affiliates, or who was such an employee in the 12-month period preceding the inducement or solicitation, to leave the employ thereof, or in any way interfere with the relationship between the Company and any such employee, (ii) hire any person who was an employee or contractor of the Company in the 12-month period preceding the hiring, or (iii) induce or solicit or attempt to induce or solicit any customer, supplier, licensee, licensor, franchisee, contractor or other business relation of the Company (a “Company Material Contact”), to cease its relationship with Company, or in any way interfere with the relationship between any such Company Material Contact and the Company (including, without limitation, making any negative statements or communications about the Company, its subsidiaries, or affiliates). Notwithstanding the preceding sentence, (i) the post- termination obligations in this Section shall apply only to employees and Company Material Contacts with whom Executive had material business contact, or about whom Executive received Confidential Information, in the 12-month period preceding the Termination Date and (ii) provision does not apply to any employee or contractor of the Company who (x) responds to a general advertisement not targeted at any specific employees or contractors of the Company or (y) independently seeks employment with Executive’s subsequent employer through no direct or indirect solicitation, contact or other involvement by Executive.

(c)    If, at the time of enforcement of this Section 10, a court of competent jurisdiction shall hold that the duration, scope or area restrictions stated herein are unreasonable under circumstances then existing, the Parties agree that the maximum duration, scope or area reasonable under such circumstances shall be substituted for the stated duration, scope or area and that the court shall be allowed to revise the restrictions contained herein to cover the maximum duration, scope and area permitted by law.

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(d)    Executive acknowledges and agrees that the restrictions contained in this Section 10 are enforceable and reasonable. Accordingly, should Executive assert in any context that the restrictions contained in this Section 7 are unenforceable or unreasonable, Executive agrees that as of the date of such assertion the Company shall have no further obligation to provide him with the Separation Benefits or the Change-in-Control Benefits, as applicable, provided for above.

(e)    Executive’s covenants in Sections 7, 8, 9, and 10 shall survive the termination of this Agreement according to their terms, regardless of the reason for such termination, and shall be construed as agreements independent of any other provision of this Agreement, and the existence of any claim or cause of action of Executive against the Company or its subsidiaries or Affiliates (whether under this Agreement or otherwise), shall not constitute a defense to the enforcement of those covenants.

11.    Injunctive Relief and Additional Remedy.

(a)    Remedies. Executive acknowledges and agrees that any breach or threatened breach by Executive of any of the provisions of Sections 7, 8, 9, or 10 would result in irreparable injury and damage to the Company and/or its subsidiaries in amounts which are difficult to ascertain and for which the Company and/or its subsidiaries and Affiliates would have no adequate remedy at law. The Executive therefore also acknowledges and agrees that in the event of such breach or threatened breach, the Company, in addition and supplementary to other rights and remedies existing in its favor, may apply to any court of competent jurisdiction for specific performance and/or injunctive or other relief in order to enforce or prevent any violations of the provisions thereof (without posting a bond or other security). The terms of this Section 11 shall not prevent the Company from pursuing any other available remedies for any breach or threatened breach thereof including, without limitation, the recovery of damages from Executive. In addition, in the event of an alleged breach or violation by Executive of any of the provisions of Sections 7, 8, 9, or 10, the Restricted Period shall be tolled with respect to such provision until such breach or violation has been duly cured.

(b)    After-Acquired Evidence. Notwithstanding any provision of this Agreement to the contrary, if the Company determines that Executive is eligible to receive the Separation Benefits or the Change in Control Benefits, as applicable, but, after such determination, the Company subsequently acquires evidence and determines that (i) Executive has materially breached the terms Sections 7, 8, 9, 10, or (ii) a Cause condition existed prior to the Termination Date that, had the Company been fully aware of such condition, would have given the Company the right to terminate Executive’s employment for Cause, then the Company shall have the right to cease the payment of any future installments of any such payments or benefits, as applicable, and Executive shall promptly return to the Company all installments of such payments and benefits, as applicable, received by Executive prior to the date that the Company determines that the conditions of this Section 11(d) have been satisfied.


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(c)    Clawback. To the extent required by applicable law or any applicable securities exchange listing standards, or as otherwise determined by the Board (or a committee thereof), amounts paid or payable under this Agreement shall be subject to the provisions of any applicable clawback policies or procedures adopted by the Company, which clawback policies or procedures may provide for forfeiture and/or recoupment of amounts paid or payable under this Agreement. Notwithstanding any provision of this Agreement to the contrary, the Company reserves the right, without the consent of Executive, to adopt any such clawback policies and procedures, including such policies and procedures applicable to this Agreement with retroactive effect.

12.    Application of Section 409A

(a)    Notwithstanding anything set forth in this Agreement to the contrary, no amount payable pursuant to this Agreement which constitutes a “deferral of compensation” within the meaning of the Treasury Regulations issued pursuant to Section 409A (the “Section 409A Regulations”) of the Internal Revenue Code of 1986, as amended (the “Code”), and which is payable upon termination of employment, shall be paid unless and until Executive has incurred a “separation from service” within the meaning of the Section 409A Regulations. Furthermore, to the extent that Executive is a “specified employee” within the meaning of the Section 409A Regulations as of the date of Executive’s separation from service, to the extent necessary to avoid the imposition of taxes under Section 409A of the Code, no amount that constitutes a deferral of compensation which is payable on account of Executive’s separation from service shall be paid to Executive before the date (the “Delayed Payment Date”) which is the first day of the seventh month after the date of Executive’s separation from service or, if earlier, the date of Executive’s death following such separation from service. All such deferred compensation amounts that would, but for this Section, become payable prior to the Delayed Payment Date will be accumulated and paid on the Delayed Payment Date. The determination of whether Executive is a “specified employee” shall be made in accordance with the Section 409A Regulations using the default provisions in the Section 409A Regulations unless another permitted method has been prescribed for such purpose by the Company.

(b)    To the extent any payments or benefits provided under the Agreement constitute a “deferral of compensation” within the meaning of the Section 409A of the Code (“Section 409A”) and the Executive’s termination of employment occurs at a time during the calendar year when the Release could become effective in the calendar year following the calendar year in which the Executive’s separation from service occurs, then regardless of when the Release is returned to the Company and becomes effective, the Release will not be deemed effective any earlier than its latest permitted effective date for purposes of determining the timing of payment of any Separation Benefits or Change-in-Control Benefits under this Agreement.


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(c)    The Company intends that any benefits provided to Executive pursuant to this Agreement will be exempt from or compliant with the requirements of Section 409A of the Code, and therefore not be subject to taxation under Section 409A. The provisions of this Agreement shall be interpreted and construed in favor of satisfying any applicable requirements of Section 409A of the Code. However, the Company does not guarantee any particular tax treatment for income provided to Executive pursuant to this Agreement. In any event, except for the Company’s responsibility to withhold applicable income and employment taxes from compensation paid or provided to Executive, the Company shall not be responsible for the payment of any applicable taxes on compensation paid or provided to Executive pursuant to this Agreement.

(d)    Notwithstanding anything herein to the contrary, the reimbursement of expenses or in-kind benefits provided pursuant to this Agreement shall be subject to the following conditions: (1) the expenses eligible for reimbursement or in-kind benefits in one taxable year shall not affect the expenses eligible for reimbursement or in-kind benefits in any other taxable year; (2) the reimbursement of eligible expenses or in-kind benefits shall be made promptly, subject to the Company’s applicable policies, but in no event later than the end of the year after the year in which such expense was incurred; and (3) the right to reimbursement or in-kind benefits shall not be subject to liquidation or exchange for another benefit.

(e)    For purposes of Section 409A, the right to a series of installment payments under this Agreement shall be treated as a right to a series of separate payments.

(f)    Notwithstanding any contrary provision in this Agreement, Executive shall be solely responsible for any risk that the tax treatment of all or part of any payments provided by this Agreement may be affected by Section 409A, which may impose significant adverse tax consequences on him, including accelerated taxation, a 20% additional tax, and interest. Executive therefore has the right, and is encouraged by this Agreement, to consult with a tax advisor of his choice before signing this Agreement.


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13.    Limitation on Parachute Payments. Notwithstanding any contrary provision in this Agreement, if Executive is a “disqualified individual” (as defined in Section 280G of the Code), and any of the payments and benefits described herein, together with any other payments which Employee has the right to receive from the Company, would, in the aggregate, constitute a “parachute payment” (as defined in Section 280G of the Code), then such payments and benefits shall be either (a) reduced (but not below zero) so that the aggregate present value of such payments and benefits received by Employee from the Company shall be $1.00 less than three times Employee’s “base amount” (as defined in Section 280G of the Code) and so that no portion of such payments received by Employee shall be subject to the excise tax imposed by Section 4999 of the Code, or (b) paid in full, whichever produces the better net after-tax result for Employee (taking into account any applicable excise tax under Section 4999 of the Code and any applicable income tax). The determination as to whether any such reduction in the amount of the payments and benefits is necessary shall be made by the Board in its sole discretion and such determination shall be conclusive and binding on Employee; provided, however, that any such reduction shall be made in the manner that is most beneficial to Employee. If a reduced payment is made to Employee pursuant to clause (a) above and through error or otherwise that payment, when aggregated with other payments from the Company (or its affiliates) used in determining if a parachute payment exists, exceeds $1.00 less than three times Employee’s base amount, Employee shall immediately repay such excess to the Company upon notification that an overpayment has been made.

14.    Jury-Trial Waiver. NOTWITHSTANDING ANY OTHER PROVISION IN THIS AGREEMENT, EACH PARTY SHALL, AND HEREBY DOES, IRREVOCABLY WAIVE THE RIGHT TO TRIAL BY JURY WITH RESPECT TO ANY DISPUTE, CONTROVERSY, CLAIM, OR CAUSE OF ACTION AGAINST THE OTHER PARTY OR ITS OR HIS AFFILIATES, INCLUDING ANY ARISING OUT OF OR RELATING TO EMPLOYEE’S EMPLOYMENT WITH THE COMPANY, THE TERMINATION OF THAT EMPLOYMENT, OR THIS AGREEMENT (EITHER ALLEGED BREACH OR ENFORCEMENT).

15.    Governing Law and Venue. This Agreement shall be governed by the laws of the State of Texas, without regard to its conflict-of-laws principles. The Parties hereby irrevocably consent to the binding and exclusive venue for any dispute, controversy, claim, or cause of action between them arising out of or related to this Agreement being in the state or federal court of competent jurisdiction that regularly conducts proceedings or has jurisdiction in Harris County, Texas. Nothing in this Agreement, however, precludes either Party from seeking to remove a civil action from any state court to federal court.

16.    Successors and Assigns. This Agreement shall inure to the benefit of and be binding upon the Company and its successors and assigns. In view of the personal nature of the services to be performed under this Agreement by Executive, Executive shall not have the right to sell, assign, pledge, hypothecate, donate or otherwise transfer any of Executive’s rights, obligations or benefits hereunder.

17.    Third-Party Beneficiary. The Parties expressly acknowledge and agree that PROS Holdings and any subsidiary or controlled Affiliates of the Company shall be deemed to be a third- party beneficiary with respect to the terms and provisions of this Agreement and shall be entitled to enforce the terms and provisions hereof.

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18.    Severability. If any one or more of the provisions (or any part thereof) of this Agreement shall be held by any court of competent jurisdiction to be invalid, illegal, or unenforceable in any respect, the validity, legality and enforceability of the remaining provisions (or any part thereof) shall not in any way be affected or impaired thereby.

19.    Representations. Executive represents and warrants that (a) he has not previously assumed any obligations inconsistent with those in this Agreement; (b) his execution of this Agreement, and his employment with the Company, shall not violate any other contract or obligation between him and any former employer or other third party; and (c) during the Term, he shall not use or disclose to anyone within the Company any of its subsidiaries or Affiliates any proprietary information or trade secrets of any former employer or other third party. Executive further represents and warrants that he has entered into this Agreement pursuant to his own initiative and that the Company did not induce him to execute this Agreement in contravention of any existing commitments. Executive further acknowledges that the Company has entered into this Agreement in reliance upon the foregoing representations of Executive.

20.    Notices. All notices requests, reports and other communications pursuant hereto shall be in writing, either by letter (delivered by hand or commercial delivery service or sent by certified mail, return receipt requested) or facsimile, and addressed to the Executive at Executive’s last known address on the books of the Company or, in the case of the Company, at its principal place of business, attention of the Company’s General Counsel, or to such other address as either Party may specify by notice to the other actually received. Any notice, request or communication hereunder shall be deemed to have been given on the day on which it is delivered by hand to such Party at its address specified above, or, if sent by certified mail, return receipt requested, postage prepaid, on the third business day following the date it was deposited in the mail, or in the case of facsimile notice, when transmitted addressed as aforesaid, confirmation received, if the notice is also delivered by hand or mail in the manner described above. Any Party may change the person or address to whom or which notices are to be given hereunder, by notice duly given hereunder; provided, however, that any such notice shall be deemed to have been given hereunder only when actually received by the Party to which it is addressed.

21.    Counterparts. This Agreement may be executed in any number of counterparts, provided, however, that each of such counterparts when taken together shall constitute one and the same agreement. Further, the Parties consent and agree that this Agreement may be signed and/or transmitted by e-mail of a .PDF document or using electronic signature technology (e.g., via DocuSign or similar electronic signature technology) (collectively, “Electronic Signature”). Each Party agrees that Electronic Signatures are valid and effective to bind the Party supplying a signature by that means, and the other Party may rely upon receipt of an Electronic Signature on this Agreement as constituting a duly authorized, irrevocable, actual, current delivery of a signature on this Agreement that, for purposes of validity, enforceability and admissibility, shall be treated as fully as if this Agreement contained the original, ink handwritten signature of the Party supplying an Electronic Signature. Each of the Parties further agrees that it will not raise receipt of an Electronic Signature as a defense in any proceeding or action in which the validity of such consent or document is at issue and hereby forever waives such defense.

22.    Amendments. This Agreement may be modified or amended only by a supplemental written agreement signed by both the Executive and the Company following approval by the Board or the CLD Committee.
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23.    Miscellaneous. No modification, termination, or attempted waiver of any of the provisions of this Agreement shall be binding upon either Party unless reduced to writing and signed by the Party to be bound. This Agreement shall be construed according to a plain reading of its terms and no presumption or burden of proof shall arise favoring or disfavoring any Party by virtue of the authorship of any provision in this Agreement. Any number of counterparts of this Agreement may be signed and delivered, each of which shall be considered an original and all of which, together, shall constitute one and the same instrument.

24.    Entire Agreement. This Agreement (including the recitals which are hereby incorporated by reference) constitutes the entire agreement between the Parties pertaining to the subject matter contained herein and supersedes any and all prior and contemporaneous agreements, representations and understandings of the Parties related to the subject matter contained herein, provided that this Agreement does not impair or supersede any post-employment obligations Executive may have under other restrictive covenants with the Company or its Affiliates. Executive acknowledges and agrees that, in signing this Agreement, he is not relying on any prior oral or written statement or representation by the Company or its representatives outside of this Agreement but is instead relying solely on his own judgment and his legal and tax advisors, if any.

[Signature Page Follows]
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EXECUTIVE:
/s/ Jeffrey B. Cotten Dated: April 28, 2025
Jeffrey B. Cotten
COMPANY:
PROS, INC.
a Delaware corporation
By: /s/ Nikki Brewer Dated: April 28, 2025
Name: Nikki Brewer
Title: Chief People Officer
PROS HOLDINGS:
PROS HOLDINGS, INC.
a Delaware corporation
By: /s/ William Russell
Name: William Russell Dated: April 28, 2025
Title: Non-Executive Chairman of the Board of Directors
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EX-99.1 3 ex991prosearningsrelease20.htm EX-99.1 Document

EXHIBIT 99.1

pros_logoxdualx2024.jpg

PROS HOLDINGS, INC. REPORTS FIRST QUARTER 2025 FINANCIAL RESULTS

•Subscription revenue of $70.8 million in the first quarter, up 10% year-over-year.
•Subscription gross margin of 79% and non-GAAP subscription gross margin of 81% in the first quarter, an improvement of more than 160 basis points year-over-year.
•Improved operating cash flow in the first quarter by 126% year-over-year.

HOUSTON – May 1, 2025 — PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced financial results for the first quarter ended March 31, 2025.

“I’m incredibly proud of our team for delivering a strong start to 2025, exceeding the high-end of our guidance ranges across all metrics and driving an impressive $6.0 million improvement to free cash flow year-over-year,” stated CEO Andres Reiner. “These results underscore the significant role of the PROS Platform in an increasingly volatile market, where AI-powered, predictive capabilities are mission critical to outpacing uncertainty and outperforming the market.”

First Quarter 2025 Financial Highlights

Key financial results for the first quarter 2025 are shown below. Throughout this press release all dollar figures are in millions, except net earnings (loss) per share. Unless otherwise noted, all results are on a reported basis and are compared with the prior-year period.
GAAP Non-GAAP
Q1 2025 Q1 2024 Improvement Q1 2025 Q1 2024 Improvement
Revenue:
  Total Revenue $86.3 $80.7 7% n/a n/a n/a
  Subscription Revenue $70.8 $64.3 10% n/a n/a n/a
  Subscription and Maintenance Revenue $73.6 $67.9 8% n/a n/a n/a
Profitability:
  Gross Profit $58.4 $51.9 13% $60.0 $53.9 11%
  Operating (Loss) Income $(3.8) $(10.3) $6.5 $7.8 $3.7 111%
  Net (Loss) Income $(3.7) $(11.4) $7.7 $6.4 $2.0 216%
  Net (Loss) Earnings Per Share $(0.08) $(0.24) $0.16 $0.13 $0.04 $0.09
  Adjusted EBITDA n/a n/a n/a $8.7 $4.6 90%
Cash:
  Net Cash Provided by (Used in) Operating Activities $1.2 $(4.6) 126% n/a n/a n/a
  Free Cash Flow n/a n/a n/a $1.1 $(4.9) 123%
The attached table provides a summary of PROS results for the period, including a reconciliation of GAAP to non-GAAP metrics.

Recent Business Highlights

•Welcomed many new customers who are adopting the PROS Platform such as Air Haifa, Air Mauritius, APR Supply, Grundfos, Ista, NSG Piklington, REPA, Softcat, and Southwest, among others.

•Expanded adoption of the PROS Platform within existing customers including ADI Distribution, Air Canada, Digi-Key, Holcim, ITA Airways, Medtronic, Moove, Porter, and SATA, among others.

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•Earned recognition as a Leader in The Forrester Wave™: Configure, Price, Quote (CPQ) Solutions, Q1 2025—receiving the highest possible scores across most of the evaluation’s criteria—on the heels of Leader rankings in the Gartner Magic Quadrant and IDC MarketScape for CPQ; recognition from all three major analyst firms underscores our relentless focus on AI innovation that drives profitable growth for our customers.

•Won the 2025 Artificial Intelligence Excellence Award in the Software Company category, presented by the Business Intelligence Group, recognizing PROS innovation leadership in AI applications that are driving transformation and shaping the future of intelligent commerce.

•Introduced PROS Sales Agent and PROS Rebate Agent as two of the many agentic AI innovations PROS will unveil at the upcoming Outperform with PROS 2025 conference where we will showcase how combining PROS predictive, prescriptive, and agentic AI innovations drives measurable outcomes for businesses

•Announced a dedicated investor Q&A session at 7:15 am PT on May 14, 2025 during the upcoming Outperform with PROS 2025 conference in Las Vegas, NV; both in-person registration and a webcast option for virtual attendees are available.

Financial Outlook

PROS currently anticipates the following based on an estimated 48.2 million diluted weighted average shares outstanding for the second quarter of 2025 and a 22% non-GAAP estimated tax rate for the second quarter and full year 2025.
Q2 2025 Guidance v. Q2 2024 at Mid-Point Full Year 2025 Guidance  v. Prior Year at Mid-Point
Total Revenue $87.0 to $88.0 7% $360.0 to $362.0 9%
Subscription Revenue $72.0 to $72.5 10% $294.0 to $296.0 11%
Subscription ARR n/a n/a $308.0 to $311.0 10%
Non-GAAP Earnings Per Share $0.04 to $0.06 $(0.02) n/a n/a
Adjusted EBITDA $4.0 to $5.0 (14)% $42.0 to $44.0 43%
Free Cash Flow n/a n/a $40.0 to $44.0 61%
Conference Call
In conjunction with this announcement, PROS Holdings, Inc. will host a conference call on Thursday, May 1, 2025, at 4:45 p.m. ET to discuss the Company’s financial results and business outlook. To access this call, dial 1-877-407-9039 (toll-free) or 1-201-689-8470. The live and archived webcasts of this call can be accessed under the “Investor Relations” section of the Company’s website at www.pros.com.

A telephone replay will be available until Thursday, May 8, 2025, 11:59 PM ET at 1-844-512-2921 (toll-free) or 1-412-317-6671 using the pass code 13752501.

About PROS

PROS Holdings, Inc. (NYSE: PRO) helps the world’s leading companies outperform across the top and bottom line. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics and powerful automation to dynamically match offer to buyer and price to product, accelerating revenue growth and maximizing profit. With solutions spanning pricing, revenue management, offer marketing and CPQ, PROS helps businesses optimize transactions across every channel. Learn more at pros.com.

Forward-looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about our financial outlook; expectations; ability to achieve future growth and profitability goals; management's confidence and optimism; positioning; customer successes; demand for our software solutions; pipeline; business expansion; revenue; subscription revenue; subscription ARR; non-GAAP earnings (loss) per share; adjusted EBITDA; free cash flow; shares outstanding and effective tax rate. The forward-looking statements contained in this press release are based upon our historical performance and our current plans, estimates and expectations and are not a representation that such plans, estimates or expectations will be achieved.
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Factors that could cause actual results to differ materially from those described herein include, among others, risks related to: (a) cyberattacks, data breaches and breaches of security measures within our products, systems and infrastructure or products, systems and infrastructure of third parties upon whom we rely, (b) the macroeconomic environment and geopolitical uncertainty and events, (c) increasing business from customers, maintaining subscription renewal rates and capturing customer IT spend, (d) managing our growth and profit objectives effectively, (e) disruptions from our third party data center, software, data, and other unrelated service providers, (f) implementing our solutions, (g) cloud operations, (h) intellectual property and third-party software, (i) acquiring and integrating businesses and/or technologies, (j) catastrophic events, (k) operating globally, including economic and commercial disruptions, (l) potential downturns in sales and lengthy sales cycles, (m) software innovation, (n) competition, (o) market acceptance of our software innovations, (p) maintaining our corporate culture, (q) personnel risks including loss of any key employees and competition for talent, (r) expanding and training our direct and indirect sales force, (s) evolving data privacy, cyber security, data localization and AI laws, (t) the rapid adoption, evolution, and understanding of AI, (u) our debt repayment obligations, (v) the timing of revenue recognition and cash flow from operations, and (w) returning to profitability. Additional information relating to the risks and uncertainties affecting our business is contained in our filings with the SEC. These forward-looking statements represent our expectations as of the date hereof. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

Non-GAAP Financial Measures

PROS has provided in this release certain non-GAAP financial measures, including non-GAAP gross profit and margin, non-GAAP subscription margin, non-GAAP income (loss) from operations or non-GAAP operating income (loss), subscription annual recurring revenue, adjusted EBITDA, free cash flow, non-GAAP tax rate, non-GAAP net income (loss), and non-GAAP earnings (loss) per share. PROS uses these non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating PROS ongoing operational performance and cloud transition. Non-GAAP gross margin can be compared to gross margin which can be calculated from the condensed consolidated statements of income (loss) by dividing gross profit by total revenue. Non-GAAP gross margin is similarly calculated but first adds back to gross profit the portion of certain of the non-GAAP adjustments described below attributable to cost of revenue. Non-GAAP subscription margin can be compared to subscription margin which can be calculated from the condensed consolidated statements of income (loss) by dividing subscription gross profit (subscription revenue minus subscription cost) by subscription revenue. Non-GAAP subscription margin is similarly calculated but first subtracts out from subscription cost the portion of certain of the non-GAAP adjustments described below attributable to cost of subscription. These items and amounts are presented in the Supplemental Schedule of Non-GAAP Financial Measures.

Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measure as detailed above. A reconciliation of GAAP financial measures to the non-GAAP financial measures has been provided in the tables included as part of this press release, and can be found, along with other financial information, in the investor relations portion of our website. PROS use of non-GAAP financial measures may not be consistent with the presentations by similar companies in PROS industry. PROS has also provided in this release certain forward-looking non-GAAP financial measures, including non-GAAP income (loss) from operations, subscription annual recurring revenue, non-GAAP earnings (loss) per share, adjusted EBITDA, free cash flow, non-GAAP tax rates, and calculated billings (collectively the "non-GAAP financial measures") as follows:

Non-GAAP income (loss) from operations: Non-GAAP income (loss) from operations excludes the impact of share-based compensation and amortization of acquisition-related intangibles. Non-GAAP income (loss) from operations excludes the following items from non-GAAP estimates:
•Share-Based Compensation: Although share-based compensation is an important aspect of compensation for our employees and executives, our share-based compensation expense can vary because of changes in our stock price and market conditions at the time of grant, varying valuation methodologies, and the variety of award types. Since share-based compensation expense can vary for reasons that are generally unrelated to our performance during any particular period, we believe this could make it difficult for investors to compare our current financial results to previous and future periods. Therefore, we believe it is useful to exclude share-based compensation in order to better understand our business performance and allow investors to compare our operating results with peer companies.
•Amortization of Acquisition-Related Intangibles:  We view amortization of acquisition-related intangible assets, such as the amortization of the cost associated with an acquired company's research and development efforts, trade names, customer lists and customer relationships, as items arising from pre-acquisition activities determined at the time of an
3


acquisition. While these intangible assets are continually evaluated for impairment, amortization of the cost of purchased intangibles is a static expense, one that is not typically affected by operations during any particular period.
Non-GAAP earnings (loss) per share: Non-GAAP net income (loss) excludes the items listed above as excluded from non-GAAP income (loss) from operations and also excludes amortization of debt premium and issuance costs, and the taxes related to these items and the items excluded from non-GAAP income (loss) from operations. Estimates of non-GAAP earnings (loss) per share are calculated by dividing estimates for non-GAAP net income (loss) by our estimate of weighted average shares outstanding for the future period. In addition to the items listed above as excluded from non-GAAP income (loss) from operations, non-GAAP net income (loss) excludes the following items from non-GAAP estimates:
•Amortization of Debt Premium and Issuance Costs: Amortization of debt premium and issuance costs are related to our convertible notes. These amounts are unrelated to our core performance during any particular period, and therefore, we believe it is useful to exclude these amounts in order to better understand our business performance and allow investors to compare our results with peer companies.
•Taxes: We exclude the tax consequences associated with non-GAAP items to provide investors with a useful comparison of our operating results to prior periods and to our peer companies because such amounts can vary significantly. In the fourth quarter of 2014, we concluded that it is more likely than not that we will be unable to fully realize our deferred tax assets and accordingly, established a valuation allowance against those assets. The ongoing impact of the valuation allowance on our non-GAAP effective tax rate has been eliminated to allow investors to better understand our business performance and compare our operating results with peer companies.

Subscription Annual Recurring Revenue: Subscription Annual Recurring Revenue ("subscription ARR") is used to assess the trajectory of our cloud business. Subscription ARR means, as of a specified date, the contracted subscription revenue, including contracts with a future start date, together with annualized overage fees incurred above contracted minimum transactions. Subscription ARR should be viewed independently of revenue and any other GAAP measure.
Non-GAAP Tax Rate: The estimated non-GAAP effective tax rate adjusts the tax effect to quantify the impact of the excluded non-GAAP items.
Adjusted EBITDA: Adjusted EBITDA is defined as GAAP net income (loss) before interest expense, provision for income taxes, depreciation and amortization, as adjusted to eliminate the effect of stock-based compensation cost, amortization of acquisition-related intangibles, depreciation and amortization, and capitalized internal-use software development costs. Adjusted EBITDA should not be considered as an alternative to net income (loss) as an indicator of our operating performance.
Free Cash Flow: Free cash flow is a non-GAAP financial measure which is defined as net cash provided by (used in) operating activities, less capital expenditures and capitalized internal-use software development costs.
Calculated Billings: Calculated billings is defined as total subscription, maintenance and support revenue plus the change in recurring deferred revenue in a given period.
These non-GAAP estimates are not measurements of financial performance prepared in accordance with GAAP, and we are unable to reconcile these forward-looking non-GAAP financial measures to their directly comparable GAAP financial measures because the information described above which is needed to complete a reconciliation is unavailable at this time without unreasonable effort.

Investor Contact:
PROS Investor Relations Belinda Overdeput (In thousands, except share and per share amounts)
713-335-5879
ir@pros.com
4


PROS Holdings, Inc.
Condensed Consolidated Balance Sheets
(Unaudited)
March 31, 2025 December 31, 2024
Assets:
Current assets:
Cash and cash equivalents
$ 160,023  $ 161,983 
Trade and other receivables, net of allowance of $991 and $922, respectively 68,936  64,982 
Deferred costs, current
4,757  4,634 
Prepaid and other current assets
10,346  7,517 
Total current assets
244,062  239,116 
Restricted cash
10,000  10,000 
Property and equipment, net
18,870  19,745 
Operating lease right-of-use assets
19,579  16,066 
Deferred costs, noncurrent
12,408  11,515 
Intangibles, net
6,071  7,044 
Goodwill
107,224  107,278 
Other assets, noncurrent
8,945  9,138 
Total assets
$ 427,159  $ 419,902 
Liabilities and Stockholders’ (Deficit) Equity:
Current liabilities:
Accounts payable and other liabilities
$ 5,314  $ 8,589 
Accrued liabilities
15,827  14,085 
Accrued payroll and other employee benefits
15,321  27,117 
Operating lease liabilities, current
6,024  6,227 
Deferred revenue, current
146,113  130,977 
Total current liabilities
188,599  186,995 
Deferred revenue, noncurrent
5,033  5,438 
 Convertible debt, net, noncurrent
270,424  270,797 
 Operating lease liabilities, noncurrent
27,347  23,870 
 Other liabilities, noncurrent
1,569  1,505 
Total liabilities
492,972  488,605 
Stockholders' (deficit) equity:
Preferred stock, $0.001 par value, 5,000,000 shares authorized; none issued
—  — 
Common stock, $0.001 par value, 75,000,000 shares authorized; 52,477,489
and 52,083,732 shares issued, respectively; 47,796,766 and 47,403,009 shares outstanding, respectively
52  52 
Additional paid-in capital
641,750  634,212 
Treasury stock, 4,680,723 common shares, at cost (29,847) (29,847)
Accumulated deficit
(671,416) (667,727)
Accumulated other comprehensive loss
(6,352) (5,393)
Total stockholders’ (deficit) equity
(65,813) (68,703)
Total liabilities and stockholders’ (deficit) equity
$ 427,159  $ 419,902 

5


PROS Holdings, Inc.
Condensed Consolidated Statements of Loss
(In thousands, except per share data)
(Unaudited) 

Three Months Ended March 31,
2025 2024
Revenue:
Subscription $ 70,830  $ 64,349 
Maintenance and support 2,730  3,595 
Total subscription, maintenance and support 73,560  67,944 
Services 12,762  12,744 
Total revenue 86,322  80,688 
Cost of revenue:
Subscription 14,549  14,613 
Maintenance and support 1,701  1,862 
Total cost of subscription, maintenance and support 16,250  16,475 
Services 11,682  12,358 
Total cost of revenue 27,932  28,833 
Gross profit 58,390  51,855 
Operating expenses:
Selling and marketing 24,008  22,682 
Research and development 22,607  24,413 
General and administrative 15,600  15,062 
Loss from operations (3,825) (10,302)
Convertible debt interest and amortization (1,128) (1,202)
Other income, net 1,912  458 
Loss before income tax provision (3,041) (11,046)
Income tax provision 648  311 
Net loss $ (3,689) $ (11,357)
Net loss per share:
Basic and diluted $ (0.08) $ (0.24)
Weighted average number of shares:
Basic and diluted 47,650  46,817 
6


PROS Holdings, Inc.
Condensed Consolidated Statements of Cash Flows
(In thousands)
(Unaudited)
Three Months Ended March 31,
2025 2024
Operating activities:
Net loss
$ (3,689) $ (11,357)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization
1,858  2,204 
Amortization of debt premium and issuance costs (303) (284)
Share-based compensation
10,669  12,700 
Provision for credit losses
154  149 
Gain on lease modification —  (697)
Loss on disposal of assets
—  774 
Changes in operating assets and liabilities:
Trade and other receivables
(4,302) (2,098)
Deferred costs
(1,016) 606 
Prepaid expenses and other assets
(2,766) 1,070 
Operating lease right-of-use assets and liabilities (209) (848)
Accounts payable and other liabilities
(3,701) (637)
Accrued liabilities
1,708  2,327 
Accrued payroll and other employee benefits
(11,775) (16,611)
Deferred revenue
14,587  8,058 
Net cash provided by (used in) operating activities 1,215  (4,644)
Investing activities:
Purchases of property and equipment
(103) (223)
Capitalized internal-use software development costs
—  (17)
Investment in equity securities
—  (113)
Proceeds from equity securities 118  — 
Net cash provided by (used in) investing activities 15  (353)
Financing activities:
Proceeds from employee stock plans 1,030  1,024 
Tax withholding related to net share settlement of stock awards
(4,161) (8,338)
Net cash used in financing activities (3,131) (7,314)
Effect of foreign currency rates on cash (59) (13)
Net change in cash, cash equivalents and restricted cash (1,960) (12,324)
Cash, cash equivalents and restricted cash:
Beginning of period
171,983  178,747 
End of period
$ 170,023  $ 166,423 
Reconciliation of cash, cash equivalents and restricted cash to the condensed consolidated balance sheets
Cash and cash equivalents $ 160,023  $ 156,423 
Restricted cash 10,000  10,000 
Total cash, cash equivalents and restricted cash $ 170,023  $ 166,423 
7


PROS Holdings, Inc.
Reconciliation of GAAP to Non-GAAP Financial Measures
(In thousands, except per share data)
(Unaudited)
We use these non-GAAP financial measures to assist in the management of the Company because we believe that this information provides a more consistent and complete understanding of the underlying results and trends of the ongoing business due to the uniqueness of these charges.
See breakdown of the reconciling line items on page 9.
Three Months Ended March 31,
Year over Year
2025 2024
% change
GAAP gross profit
$ 58,390  $ 51,855  13  %
Non-GAAP adjustments:
Amortization of acquisition-related intangibles
629  953 
Share-based compensation
977  1,068 
Non-GAAP gross profit
$ 59,996  $ 53,876  11  %
Non-GAAP gross margin
69.5  % 66.8  %
GAAP loss from operations
$ (3,825) $ (10,302) (63) %
Non-GAAP adjustments:
Amortization of acquisition-related intangibles
953  1,301 
Share-based compensation
10,669  12,700 
Total non-GAAP adjustments
11,622  14,001 
Non-GAAP income from operations
$ 7,797  $ 3,699  111  %
Non-GAAP income from operations % of total revenue
9.0  % 4.6  %
GAAP net loss
$ (3,689) $ (11,357) (68) %
Non-GAAP adjustments:
Total non-GAAP adjustments affecting loss from operations
11,622  14,001 
Amortization of debt premium and issuance costs
(373) (353)
Tax impact related to non-GAAP adjustments
(1,158) (262)
Non-GAAP net income
$ 6,402  $ 2,029  216  %
Non-GAAP earnings per share
$ 0.13  $ 0.04 
Shares used in computing non-GAAP earnings per share
48,022  47,889 
8


PROS Holdings, Inc.
Supplemental Schedule of Non-GAAP Financial Measures
Increase (Decrease) in GAAP Amounts Reported
(In thousands)
(Unaudited)
Three Months Ended March 31,
2025 2024
Cost of Subscription Items
  Amortization of acquisition-related intangibles
629  953 
  Share-based compensation
247  202 
Total cost of subscription items
$ 876  $ 1,155 
Cost of Maintenance Items
  Share-based compensation
95  137 
Total cost of maintenance items
$ 95  $ 137 
Cost of Services Items
  Share-based compensation
635  729 
Total cost of services items
$ 635  $ 729 
Sales and Marketing Items
  Amortization of acquisition-related intangibles
324  348 
  Share-based compensation
2,686  3,628 
Total sales and marketing items
$ 3,010  $ 3,976 
Research and Development Items
  Share-based compensation
2,352  3,531 
Total research and development items
$ 2,352  $ 3,531 
General and Administrative Items
  Share-based compensation
4,654  4,473 
Total general and administrative items
$ 4,654  $ 4,473 
9


PROS Holdings, Inc.
Supplemental Reconciliation of GAAP to Non-GAAP Financial Measures
(In thousands)
(Unaudited)

Three Months Ended March 31,
2025 2024
Adjusted EBITDA
GAAP Loss from Operations
$ (3,825) $ (10,302)
Amortization of acquisition-related intangibles
953  1,301 
Share-based compensation
10,669  12,700 
Depreciation and other amortization
905  903 
Capitalized internal-use software development costs
—  (17)
Adjusted EBITDA
$ 8,702  $ 4,585 
Net Cash Provided by (Used in) Operating Activities $ 1,215  $ (4,644)
   Purchase of property and equipment
(103) (223)
   Capitalized internal-use software development costs
—  (17)
Free Cash Flow
$ 1,112  $ (4,884)
Guidance
Q2 2025 Guidance
Low High
Adjusted EBITDA
  GAAP Loss from Operations
$ (9,900) $ (8,900)
Amortization of acquisition-related intangibles
1,000  1,000 
Share-based compensation
12,000  12,000 
Depreciation and other amortization
900  900 
Adjusted EBITDA
$ 4,000  $ 5,000 
Full Year 2025 Guidance
Low High
Adjusted EBITDA
  GAAP Loss from Operations
$ (13,100) $ (11,100)
Amortization of acquisition-related intangibles
3,800  3,800 
Share-based compensation
47,700  47,700 
Depreciation and other amortization
3,600  3,600 
Adjusted EBITDA
$ 42,000  $ 44,000 
















10


PROS Holdings, Inc.
Supplemental Reconciliation of GAAP to Non-GAAP Financial Measures (Continued)
(In thousands)
(Unaudited)

Three Months Ended March 31,
Year over Year
2025 2024
% change
GAAP subscription gross profit
$ 56,281  $ 49,736  13  %
Non-GAAP adjustments:
Amortization of acquisition-related intangibles
629  953 
Share-based compensation
247  202 
Non-GAAP subscription gross profit
$ 57,157  $ 50,891  12  %
Non-GAAP subscription gross margin
80.7  % 79.1  %
11
EX-99.2 4 a2025q1irdeck.htm EX-99.2 a2025q1irdeck
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS Holdings, Inc. Q1 2025 Investor Presentation Updated May 1, 2025 ir@pros.com


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Disclaimer / Forward-Looking Statements 2 This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about our financial outlook; expectations; ability to achieve future growth and profitability goals; ability to achieve "Rule of 40“; management's confidence and optimism; positioning; customer successes; demand for our software solutions; pipeline; business expansion; revenue; subscription revenue; subscription ARR; non-GAAP earnings (loss) per share; adjusted EBITDA; free cash flow; shares outstanding and effective tax rate. The forward-looking statements contained in this presentation are based upon our historical performance and our current plans, estimates and expectations and are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual results to differ materially from those described herein include, among others, risks related to: (a) cyberattacks, data breaches and breaches of security measures within our products, systems and infrastructure or products, systems and infrastructure of third parties upon whom we rely, (b) the macroeconomic environment and geopolitical uncertainty and events, (c) increasing business from customers, maintaining subscription renewal rates and capturing customer IT spend, (d) managing our growth and profit objectives effectively, (e) disruptions from our third party data center, software, data, and other unrelated service providers, (f) implementing our solutions, (g) cloud operations, (h) intellectual property and third-party software, (i) acquiring and integrating businesses and/or technologies, (j) catastrophic events, (k) operating globally, including economic and commercial disruptions, (l) potential downturns in sales and lengthy sales cycles, (m) software innovation, (n) competition, (o) market acceptance of our software innovations, (p) maintaining our corporate culture, (q) personnel risks including loss of any key employees and competition for talent, (r) expanding and training our direct and indirect sales force, (s) evolving data privacy, cyber security and data localization laws, (t) the rapid adoption, evolution, and understanding of AI, (u) our debt repayment obligations, (v) the timing of revenue recognition and cash flow from operations, and (w) returning to profitability. Additional information relating to the risks and uncertainties affecting our business is contained in our filings with the SEC. These forward-looking statements represent our expectations as of the date hereof. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise. This presentation includes certain supplemental non-GAAP financial measures, that we believe are useful to investors as tools for assessing the comparability between periods as well as company by company. Our computation of these measures may not be comparable to other similarly titled measures computed by other companies. These non-GAAP financial measures should be considered in addition to, but not as a substitute for, our financial information and results prepared in accordance with U.S. GAAP included in our periodic filings made with the SEC. Investors are encouraged to review the reconciliation of our historical non-GAAP financial measures to the comparable GAAP results, which can be found, along with other financial information, on the investor relations’ page of our website at PROS.com. We are unable to reconcile forward-looking non-GAAP financial measures to their directly comparable GAAP financial measures because the information needed to complete a reconciliation is unavailable at this time without unreasonable effort.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS at a Glance 3 $336 mm Total Revenue Q1 ‘25 TTM 85% Recurring Revenue as a % of Q1 ‘25 TTM Total Revenue $38B+ Underpenetrated, Addressable Market Subscription Revenue CAGR Since Cloud Transition (FY 2015 – FY 2024) 80+ Countries with Customers 28% 93%+ Customer Gross Revenue Retention Rate Q1 ’25 TTM 4.8T Transactions Processed Q1 ’25 TTM $32mm+ Free Cash Flow1 Q1 ‘25 TTM 192% Improvement YoY 1. For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Business Overview 4


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS Real-Time AI Platform Maximizes Value for B2B Commerce 5 Smart Price Optimization & Management Smart Configure, Price, Quote Back Office Systems ERP + Many More Data Warehouse Homegrown Systems API Data Providers Omnichannel Price Management Neural Network AI Pricing Analytics eCommerce Optimization Capacity Aware Optimization Price Lists Cost Optimization Extensible AI Buyer eCommerce/ Marketplaces Partner Portals Marketing Systems + Many More API CRMOmnichannel Quoting, Price Agmts. & Subs. Guided Selling Rich Media Catalog 10K+ Line Quotes Constraints-based Configuration Document Generation Collaboration Portal Mass Price Update Workflow AI Real-Time Secure Scalable High Availability ExtensibleData Core Insights Powered by an Industry-Leading Real-Time, AI Platform Front Office Systems Resellers / Distributors Direct Sales Marketers Smart Rebate Management Programs Rebates Accruals Settlements Digital Offer Marketing Ad Modules SEO Landing Pages Ad Distribution with Real-time Prices Search Engine Marketing


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. 6 Offer Management Shopping/DistributionBack Office Systems PSS + Many More ERP Homegrown Systems API Data Warehouse & Data Providers Buyer Resellers / Distributors Direct Sales Marketers Airline.com MSE Agency Portals / GDS + Many More API OTA AI Real-Time Secure Scalable High Availability ExtensibleData Core Insights Powered by an Industry-Leading Real-Time, AI Platform Front Office Systems Marketing Systems Order Management Full NDC Offer Management Quote, Negotiate, Save, and Book Demand Forecasting & Price Elasticity Class-based or Continuous Pricing Holiday, Special Events, & Influences Network / O&D / Segment Optimization Dynamic Pricing of Ancillaries Corporate Travel Direct Distribution to MSE Direct Connect Pricing and Availability ATPCO Pricing & Repricing Inspiration / Calendar Search Merchandising Management & PNR Modifications Ticketing & Payments Reporting & Analytics Ancillaries EMD Handling Digital Offer Marketing Ad Modules SEO Landing Pages Ad Distribution with Real-time Prices Search Engine Marketing PROS Real-Time AI Platform Maximizes Value for Travel Commerce


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Real-Time AI is at the Core of the PROS Platform 7 1. Trailing twelve-month measurement as of 3/31/2025. Transactions per minute is an average over the period. 2. Excludes impact from the CrowdStrike outage. Self-Learning, Trainable Predictive, Prescriptive, Generative Explainable, Trustworthy Responsible 99.97% Uptime1,2 4.8T Transactions Processed1 (+27% YoY) Sub-300ms Response Time ~8.5M Transactions Per Minute1 7 AI Real-Time Secure Scalable High Availability ExtensibleData Core


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS Library of AI Models & Techniques Ensemble to Solve High-Value Business Problems 8 • Negotiated Price Optimization • Ecommerce Price Optimization • EMSR (Expected Marginal Seat Revenue) • O&D, Leg & Segment-based Optimization • Request-Specific Pricing • Inventory Control + Optimization • Capacity Aware Optimization • Forecasting • Cost Optimization Revenue and Cost Optimization • Offer Optimization • Dynamic Pricing of Ancillaries • Cross-Sell / Upsell Recommendation • Churn Prediction Sales Guidance • Production Planning • Fleet Acquisition & Disposition • Fleet Distribution • Production Mix Optimization • Procurement Optimization Supply Chain Optimization Prescriptive Algorithms • Linear programming • Non-linear programming • Dynamic programming • Integer programming • Reinforcement learning Data Science Techniques • Constraint Satisfaction Programming • Shapley Value (SHAP) • kNN clustering • Extensible AI Predictive Algorithms • Neural networks (FF Wide & Deep, NN Matrix Factorization) • Online Learning (Bayesian & Variational Inference) • Decision Trees • Semi-parametric Estimation • Parametric estimation Business AI Recommender System Collaborative Filtering Internet AI Human-Computer Interaction Large Language Models Microsoft Copilot for Sales Perceptual AI PROS AI Business Problems Learning Paradigms, Models, and Tools


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Trusted by the World’s Leading Enterprises 9 Travel Chemicals & Energy Healthcare Food & Consumables Services Automotive & Industrial Technology


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS Drives Significant, Measurable Business Outcomes 10 +200-500 bps Margin Improvement Source: PROS study of 131 customers’ self-reported results, 2022. Forrester Total Economic Impact Report, 2023. 9 months Payback +67% Average Efficiency Gain Average Revenue Uplift +8%


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS TAM is Massive, Global, and Growing 11 1.TAM represents our estimated global total revenue and market opportunity but does not represent the actual market opportunity that we may target or ultimately service or otherwise derive revenue from. Our estimate of TAM may be revised in the future depending on a variety of factors, including competitive dynamics, our sales efforts, customer needs, industry shifts and other economic factors. $38B+ Underpenetrated, Addressable Market1 $3.3B Travel $3.2B Automotive & Industrial $2.1B Healthcare $1.9B Technology $1.8B Food & Consumables $1.1B Business Services $800mm Chemicals & Energy $14B+ Strategic Industries & Geographies


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Strategic Focus Areas 12 Land the Platform, Realize Value, and Expand with Many Paths Extend PROS Reach and Impact Through Strategic Partner Collaboration Infuse AI In Everything We Do


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. An Ecosystem of Partners Help Position Us to Win 13 Systems Integrators GTM Partners


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Extensive Integrations & Technology Partners 14 API Integration into any ecosystem CRMs ERP / Platform eCommerce Platforms SalesTech Online Travel Agencies Offer & Order Data Providers Billing, Payments & Tax Payment Gateway Commerce Cloud MarTech


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Financial Overview 15


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Subscription Revenue Growth Trajectory ($mm) 16 1. The 2025 dollar value is based on the $295mm mid-point of the Subscription Revenue 2025 Guidance. 2025 expectations are forward-looking statements. Given the risks, uncertainties and assumptions related to PROS business and operations, PROS actual future results may differ materially from these expectations. Investors should review the Company’s cautionary statements and risk factors referred to in this presentation. 1 28% FY15 – FY24 Subscription Revenue CAGR 29 38 61 99 145 170 178 204 234 266 295 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025E


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Driving Consistent Margin Expansion 17 For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation. 73% 77% 78% 80% Q1'22 Q1'23 Q1'24 Q1'25 TTM Non-GAAP Subscription Gross Margin -6% -1% 9% 12% Q1'22 Q1'23 Q1'24 Q1'25 TTM Non-GAAP Services Gross Margin 62% 64% 66% 69% Q1'22 Q1'23 Q1'24 Q1'25 TTM Non-GAAP Total Gross Margin


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. $(25) $(8) $13 $34 3% 67% 260% 164% Expanding Profitability Margin 18 TTM Operating Expense to Revenue Ratios TTM Adjusted EBITDA Margin G&A S&M R&D ($mm) Adj. EBITDA ($mm) Adj. EBITDA YoY Improvement % G&A S&M R&D For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation. For purposes of the E/R ratios presented, historical non-GAAP expense was utilized. For reconciliations of GAAP operating expenses to non-GAAP, refer to the supplemental tables in PROS earnings press releases. $38 $39 $41 $40 $75 $78 $75 $80 $76 $77 $80 $80 -10% -3% 4% 10% Q1'22 Q1'23 Q1'24 Q1'25 29% 27% 26% 24% 29% 28% 24% 24% 15% 14% 13% 12% Q1'22 Q1'23 Q1'24 Q1'25


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. -11% -5% 4% 10% Q1'22 Q1'23 Q1'24 Q1'25 TTM Free Cash Flow Margin Improving Free Cash Flow Generation 19 For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. First Quarter Earnings Recap 20 $mm (Except Per Share) Q1 2025 Q1 2024 Improvement TTM 03/31/2025 TTM 03/31/2024 Improvement Total Revenue $86.3 $80.7 7% $336.0 $311.2 8% Subscription Revenue $70.8 $64.3 10% $272.8 $242.4 13% Adjusted EBITDA1 $8.7 $4.6 90% $34.1 $12.9 164% Free Cash Flow1 $1.1 $(4.9) 123% $32.2 $11.0 192% Non-GAAP Earnings Per Share2 $0.13 $0.04 $0.09 $0.50 $0.14 $0.36 1. For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation. 2. For definition of non-GAAP EPS or reconciliation of GAAP EPS to non-GAAP EPS, please refer to PROS earnings press release.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Guidance Summary 21 $mm (Except Per Share) Q2 2025 Guidance v. Q2 2024 at Mid-Point Full Year 2025 Guidance v. Prior Year at Mid-Point Total Revenue $87.0 to $88.0 7% $360.0 to $362.0 9% Subscription Revenue $72.0 to $72.5 10% $294.0 to $296.0 11% Subscription ARR n/a n/a $308.0 to $311.0 10% Adjusted EBITDA $4.0 to $5.0 (14%) $42.0 to $44.0 43% Free Cash Flow n/a n/a $40.0 to $44.0 61% Non-GAAP Earnings Per Share $0.04 to $0.06 $(0.02) n/a n/a The 2025 guidance shown here are forward-looking statements. Given the risks, uncertainties and assumptions related to PROS business and operations, PROS actual future results may differ materially from these expectations. Investors should review the Company’s cautionary statements and risk factors referred to in this presentation. Based on an estimated 48.2 million diluted weighted average shares outstanding for the second quarter of 2025 and a 22% non-GAAP estimated tax rate for the second quarter and full year 2025. Please see appendix for a reconciliation of GAAP metrics to non-GAAP metrics.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Long-Term Goal To Be A “Rule of 40” Company1 22 16-21% 19-24% Total Revenue Growth Free Cash Flow Margin 1. These revenue growth and free cash flow margin targets are forward-looking statements. Given the risks, uncertainties and assumptions related to PROS business and operations, PROS actual future results may differ materially from these targets. Investors should review the Company’s cautionary statements and risk factors referred to in this presentation and contained in the Company’s SEC filings. 2. The estimated 2025 total revenue growth rate and free cash flow margin are based on the mid-point of the respective 2025 guidance ranges for these metrics. 2025 expectations are forward-looking statements. Given the risks, uncertainties and assumptions related to PROS business and operations, PROS actual future results may differ materially from these expectations. Investors should review the Company’s cautionary statements and risk factors referred to in this presentation and contained in the Company’s SEC filings. 2 2% 14% 17% 21% 2022A 2023A 2024A 2025E Progress towards "Rule of 40"


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Supplemental Business Metrics 23 Revenue Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Subscription $ 57,304 $ 59,987 $ 60,764 $ 64,349 $ 65,600 $ 67,068 $ 69,255 $ 70,830 Maintenance and Support $ 5,093 $ 4,693 $ 4,460 $ 3,595 $ 3,385 $ 3,361 $ 3,153 $ 2,730 Recurring Revenue $ 62,397 $ 64,680 $ 65,224 $ 67,944 $ 68,985 $ 70,429 $ 72,408 $ 73,560 Services $ 13,395 $ 12,570 $ 12,260 $ 12,744 $ 13,028 $ 12,273 $ 12,561 $ 12,762 Total Revenue $ 75,792 $ 77,250 $ 77,484 $ 80,688 $ 82,013 $ 82,702 $ 84,969 $ 86,322 Recurring Revenue % 82% 84% 84% 84% 84% 85% 85% 85% Revenue by Geography Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 United States $ 27,224 $ 26,925 $ 26,623 $ 26,933 $ 27,990 $ 29,251 $ 29,334 $ 30,880 Europe $ 24,748 $ 25,691 $ 26,082 $ 25,671 $ 25,835 $ 25,391 $ 26,089 $ 25,995 Rest of World $ 23,820 $ 24,634 $ 24,779 $ 28,084 $ 28,188 $ 28,060 $ 29,546 $ 29,447 $ in 000s


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Supplemental Business Metrics 24 Financial & Operating Metrics Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Non-GAAP Gross Margin1 65% 66% 66% 67% 67% 68% 70% 70% Non-GAAP Subscription Gross Margin1 78% 78% 78% 79% 80% 80% 81% 81% Non-GAAP Recurring Revenue Gross Margin1 77% 77% 77% 78% 78% 79% 79% 79% Adjusted EBITDA1 $ 148 $ 5,640 $ 2,517 $ 4,585 $ 5,214 $ 9,278 $ 10,900 $ 8,702 Total Cash and Cash Equivalents* $ 184,567 $ 169,080 $ 178,747 $ 166,423 $ 149,086 $ 150,564 $ 171,983 $ 170,023 Recurring Deferred Revenue $ 111,688 $ 107,667 $ 114,987 $ 123,590 $ 116,644 $ 108,670 $ 126,790 $ 142,594 Total Deferred Revenue $ 121,583 $ 116,522 $ 124,624 $ 132,648 $ 124,930 $ 117,213 $ 136,415 $ 151,146 TTM Recurring Calculated Billings1 $ 250,634 $ 250,319 $ 263,501 $ 265,998 $ 271,789 $ 273,585 $ 291,569 $ 304,386 Remaining Performance Obligations2 $ 407,600 $ 403,900 $ 469,600 $ 447,600 $ 450,300 $ 429,300 $ 475,700 $ 488,200 Remaining Performance Obligations - Current $ 204,200 $ 199,000 $ 227,500 $ 227,400 $ 232,700 $ 231,000 $ 246,700 $ 250,200 Free Cash Flow1 $ (6,240) $ 8,494 $ 13,632 $ (4,884) $ 6,164 $ 1,363 $ 23,516 $ 1,112 Total Headcount (including contractors) 1,471 1,486 1,486 1,499 1,502 1,494 1,501 1,482 1. For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation. 2. Remaining performance obligations represent contractually committed revenue that has not yet been recognized, which includes deferred revenue and unbilled amounts that will be recognized as revenue in future periods. *Total Cash and Cash Equivalents from Q3’23 to Q1’25 includes $10 million of restricted cash. $ in 000s


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Our Values 25


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Our Mission: To Help People and Companies Outperform 26 We are INNOVATORS Thinking creatively to find new paths to success for our people, our customers, and our business. We CARE Putting people first - our customers, employees, partners, and community - it’s how our company was started, and how we’ll always run it. Looking for every opportunity to create a better PROS and a better experience for our customers, and we hold ourselves accountable. We are OWNERS


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Governance, Security & Environmental Sustainability 27 Governance • LEED Silver certified global HQ • Sustainable data centers worldwide through our partnership with Microsoft • Recycling program in all offices Security PROS Board of Directors and Executive team are committed to adhering to the highest ethical values and promoting transparency. For more detail and a complete list of governance documents and charters, visit the governance page of our website. For further disclosures, read our ESG report. At PROS, security is the responsibility of everyone. We take data security and privacy seriously. ✓ ISO 27001 Certified ✓ ISO 27018 Certified ✓ SOC1 Type 2 Certified ✓ SOC2 Type 2 Certified ✓ Cloud Security Alliance Compliant ✓ GDPR Compliant For more detail on security and compliance, including detail on all certifications we hold, visit the trust and security page of our website. Environmental Sustainability


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Our Responsible Approach to AI PROS isolates each customer’s data, giving them full control over pricing decisions. Our pricing algorithms are uniquely trained on each customer’s own transactional data to ensure confidentiality and prevent cross-customer influence. 28 Safeguards PROS solutions are designed to be fair and unbiased and do not use any personal information for pricing.No Surveillance Pricing PROS 'glass-box' approach ensures transparency, with clear explanations of outcomes and accessible insights into data usage. We enable auditability of customer inputs to pricing. Transparent & Explainable PROS algorithms use real-time data and smart processes to deliver accurate, reliable pricing that creates value for both sellers and buyers. Accurate & Reliable


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Diversity, Equity & Inclusion 29 PROS Employee Resource Groups (ERGs) Our ERGs are formed and led by employees, with company support, and any interested employee may join any group. Organized around common life experiences and backgrounds, they serve to champion our diversity initiatives and facilitate a workplace culture of equity and inclusion. Committed to a Diverse & Inclusive Environment We welcome and celebrate diverse perspectives, cultures and experiences. We are truly a ‘people first’ culture where every person is encouraged to bring their authentic selves to work and feel they belong and are valued. Our diversity in thought and action is what makes PROS a special place. Learn more Overall Representation % of All Employees Globally Management % of All Managers Globally Overall Representation % of All Employees U.S. Management % of All Managers U.S. Women at PROS Racial & Ethnic Minorities in the U.S. For further disclosures on DEI at PROS, read our ESG report. Note: 2024 figures based on 1,343 global employees as of 12/31/24. Note: 2024 figures based on 729 employees in the U.S. as of 12/31/24. Racial & Ethnic Minorities include AA, Asian, Hispanic and Multicultural. 29% 33% 37% 36% 41% 36% 36% 37% 2020 2021 2022 2023 2024 47% 47% 51% 50% 52% 55% 54% 55% 57% 58% 2020 2021 2022 2023 2024


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. 30


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Appendix 31


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Supplemental Information – Explanation of Non-GAAP Measures 32 PROS has provided certain financial information that has not been prepared in accordance with GAAP. This information includes non-GAAP gross profit, non-GAAP gross margin, non-GAAP subscription gross margin, non-GAAP recurring revenue gross margin, adjusted EBITDA and free cash flow. PROS uses these non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating PROS ongoing operational performance. Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measure. A reconciliation of GAAP to the non-GAAP financial measures has been provided in these tables and in the earnings press release. PROS use of non-GAAP financial measures may not be consistent with the presentations by similar companies in PROS industry. Non-GAAP gross profit: Non-GAAP gross profit is defined as GAAP gross profit less amortization of acquisition-related intangibles and share-based compensation costs allocated to cost of subscription, maintenance and support, and services. Non-GAAP gross margin is calculated as the percentage of non-GAAP gross profit divided by total revenue. Non-GAAP subscription gross margin and recurring revenue gross margin are similarly calculated to compare the non-GAAP gross profit of subscription revenue and recurring revenue (subscription, maintenance and support revenue), respectively, to total subscription and recurring revenue, respectively. In calculating the non-GAAP gross profit of subscription revenue, the total costs of subscription are adjusted to reduce such costs by the portion of amortization of acquisition-related intangibles and share-based compensation costs allocated to cost of subscription. In calculating the non-GAAP gross profit of recurring revenue, the total costs of subscription, maintenance and support are adjusted to reduce such costs by the portion of amortization of acquisition-related intangibles and share-based compensation costs allocated to cost of subscription and cost of maintenance and support. Adjusted EBITDA: Adjusted EBITDA is defined as GAAP net income (loss) before interest expense, provision for income taxes, depreciation and amortization, as adjusted to eliminate the effect of stock-based compensation cost, amortization of acquisition-related intangibles, depreciation and amortization, and capitalized internal-use software development costs. Adjusted EBITDA should not be considered as an alternative to net loss as an indicator of our operating performance. Free Cash Flow: Free cash flow is a non-GAAP financial measure which is defined as net cash provided by (used in) operating activities, excluding severance payments, less capital expenditures and capitalized internal-use software development costs. Calculated Billings: Calculated billings is defined as total subscription, maintenance and support revenue plus the change in recurring deferred revenue in a given period.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Supplemental Reconciliation of GAAP to Non-GAAP Financial Measures – Guidance (In thousands, Unaudited) 33 Low High Adjusted EBITDA GAAP Loss from Operations $ (9,900) $ (8,900) Amortization of acquisition-related intangibles 1,000 1,000 Share-based compensation 12,000 12,000 Depreciation and other amortization 900 900 Adjusted EBITDA $ 4,000 $ 5,000 Q2 2025 Guidance Low High Adjusted EBITDA GAAP Loss from Operations $ (13,100) $ (11,100) Amortization of acquisition-related intangibles 3,800 3,800 Share-based compensation 47,700 47,700 Depreciation and other amortization 3,600 3,600 Adjusted EBITDA $ 42,000 $ 44,000 Full Year 2025 Guidance


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Gross Profit Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 GAAP Gross Profit $ 47,221 $ 48,786 $ 48,748 $ 51,855 $ 53,194 $ 54,404 $ 57,590 $ 58,390 Amortization of acquisition-related intangibles 1,243 1,099 953 953 953 738 629 629 Share-based compensation 985 1,033 1,073 1,068 1,151 1,177 1,180 977 Non-GAAP Gross Profit $ 49,449 $ 50,918 $ 50,774 $ 53,876 $ 55,298 $ 56,319 $ 59,399 $ 59,996 Non-GAAP Gross Margin 65% 66% 66% 67% 67% 68% 70% 70% Subscription Gross Profit Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 GAAP Subscription Gross Profit $ 43,245 $ 45,477 $ 46,214 $ 49,736 $ 51,030 $ 52,598 $ 55,026 $ 56,281 Amortization of acquisition-related intangibles 1,243 1,099 953 953 953 738 629 629 Share-based compensation 169 201 208 202 235 244 239 247 Non-GAAP Subscription Gross Profit $ 44,657 $ 46,777 $ 47,375 $ 50,891 $ 52,218 $ 53,580 $ 55,894 $ 57,157 Non-GAAP Subscription Gross Margin 78% 78% 78% 79% 80% 80% 81% 81% Recurring Revenue Gross Profit Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 GAAP Recurring Revenue Gross Profit $ 46,462 $ 48,401 $ 48,898 $ 51,469 $ 52,664 $ 54,261 $ 56,463 $ 57,310 Amortization of acquisition-related intangibles 1,243 1,099 953 953 953 738 629 629 Share-based compensation 267 294 301 339 331 342 341 342 Non-GAAP Recurring Revenue Gross Profit $ 47,972 $ 49,794 $ 50,152 $ 52,761 $ 53,948 $ 55,341 $ 57,433 $ 58,281 Non-GAAP Recurring Revenue Gross Margin 77% 77% 77% 78% 78% 79% 79% 79% Services Gross Profit Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 GAAP Services Gross Profit $ 759 $ 385 $ (150) $ 386 $ 530 $ 143 $ 1,127 $ 1,080 Share-based compensation 718 739 772 729 820 835 839 635 Non-GAAP Services Gross Profit $ 1,477 $ 1,124 $ 622 $ 1,115 $ 1,350 $ 978 $ 1,966 $ 1,715 Non-GAAP Services Gross Margin 11% 9% 5% 9% 10% 8% 16% 13% Supplemental Information - GAAP to Non-GAAP Reconciliations (In thousands, Unaudited) 34


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Adjusted EBITDA Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 GAAP Income (Loss) From Operations $ (13,355) $ (7,842) $ (10,609) $ (10,302) $ (7,184) $ 31 $ (1,567) $ (3,825) Amortization of acquisition-related intangibles 1,620 1,446 1,301 1,301 1,300 1,074 953 953 Share-based compensation 10,752 10,933 10,768 12,700 10,248 7,271 10,535 10,669 Depreciation and other amortization 1,131 1,103 1,105 903 891 902 979 905 Capitalized internal-use software development costs - - (48) (17) (41) - - - Adjusted EBITDA $ 148 $ 5,640 $ 2,517 $ 4,585 $ 5,214 $ 9,278 $ 10,900 $ 8,702 Free Cash Flow Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Cash Flow From Operations $ (6,542) $ 8,718 $ 13,844 $ (4,644) $ 6,420 $ 1,594 $ 24,013 $ 1,215 Severance 579 121 211 - - - - - Purchase of property and equipment (277) (345) (375) (223) (215) (231) (497) (103) Capitalized internal-use software development costs - - (48) (17) (41) - - - Free Cash Flow $ (6,240) $ 8,494 $ 13,632 $ (4,884) $ 6,164 $ 1,363 $ 23,516 $ 1,112 Supplemental Information - GAAP to Non-GAAP Reconciliations (In thousands, Unaudited) 35


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. 36


 
EX-99.3 5 ex993pressrelease-cotten.htm EX-99.3 Document


EXHIBIT 99.3

imagea.jpg

PROS Holdings, Inc. Names Jeff Cotten as President & Chief Executive Officer

Cotten, an experienced CEO with a track record of driving growth at scale, to succeed Andres Reiner


HOUSTON, May 1, 2025 – PROS Holdings, Inc. (NYSE: PRO) a leading provider of AI-powered SaaS pricing and selling solutions, today announced that its Board of Directors has named Jeff Cotten as President and CEO effective June 2, 2025. Following a search assisted by a nationally recognized executive search firm, Cotten succeeds Andres Reiner, who previously announced his intention to retire. Reiner will serve in a senior advisory role for one year following Cotten’s appointment to ensure a successful transition.

Cotten is a dynamic, customer-focused executive with over two decades of experience in enterprise technology companies. He has a proven track record of driving growth and leading complex transformations across both Fortune 2000 organizations and VC-backed companies. Cotten currently serves as Chairman and previously served as CEO of Alvaria. Prior to that he served as CEO of Tenfold and held multiple senior leadership roles at Rackspace, including President and CRO, where he led global operations for an over $2 billion business. Cotten is known for building strong, values-driven cultures that deliver customer and business impact.

“The board is thrilled to welcome Jeff as our next CEO,” said PROS Non-Executive Chairman of the Board Bill Russell. “Jeff has a strong track record of consistently delivering results and driving enterprise-wide operational excellence across high tech companies. We are confident that Jeff is the right leader to build upon the strong foundation laid by Andres.”

“On behalf of the board and our entire PROS team, I want to thank Andres for his exceptional leadership and commitment to making PROS a leader in responsible AI,” Russell continued. “Indeed, his vision transformed PROS into the market-leading, AI-powered SaaS company it is today—expanding into new industry verticals, completing a successful SaaS transition, driving significant revenue growth, and fostering a culture of innovation. We appreciate his willingness to serve as an advisor to ensure a seamless transition.”

“I’ve had the opportunity to get to know Jeff, and I am confident in the future of PROS under his leadership,” said Reiner. “His people-first mindset, passion for innovation and focus on customer value align perfectly with our strategy and culture. We have the best people and technology, our value proposition has never been more relevant, and the team is well-positioned to capitalize on our market opportunity. I look forward to supporting Jeff on a successful transition.”

“I’m thrilled to join PROS at such a pivotal time,” said Cotten. “As companies accelerate their adoption of AI, PROS is uniquely positioned with its decades of domain expertise and a bold focus on agentic and prescriptive AI. This is a company with a clear market leadership position, a culture rooted in innovation and a deep commitment to delivering customer value, with a strong, passionate team. I look forward to building on this foundation to help scale the business, unlock new opportunities, and drive continued growth for our customers, employees, and shareholders.”







About PROS

PROS Holdings, Inc. (NYSE: PRO) helps the world’s leading companies outperform across the top and bottom line. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics and powerful automation to dynamically match offer to buyer and price to product, accelerating revenue growth and maximizing profit. With solutions spanning pricing, revenue management, offer marketing and CPQ, PROS helps businesses optimize transactions across every channel. Learn more at pros.com.

Forward-looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about our management; business outlook; expectations; ability to achieve future growth and profitability goals; and management's confidence and optimism. The forward-looking statements contained in this press release are based upon our historical performance and our current plans, estimates and expectations and are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual results to differ materially from those described herein include, among others, risks related to: (a) cyberattacks, data breaches and breaches of security measures within our products, systems and infrastructure or products, systems and infrastructure of third parties upon whom we rely, (b) the macroeconomic environment and geopolitical uncertainty and events, (c) increasing business from customers, maintaining subscription renewal rates and capturing customer IT spend, (d) managing our growth and profit objectives effectively, (e) disruptions from our third party data center, software, data, and other unrelated service providers, (f) implementing our solutions, (g) cloud operations, (h) intellectual property and third-party software, (i) acquiring and integrating businesses and/or technologies, (j) catastrophic events, (k) operating globally, including economic and commercial disruptions, (l) potential downturns in sales and lengthy sales cycles, (m) software innovation, (n) competition, (o) market acceptance of our software innovations, (p) maintaining our corporate culture, (q) personnel risks including loss of any key employees and competition for talent, (r) expanding and training our direct and indirect sales force, (s) evolving data privacy, cyber security, data localization and AI laws, (t) our debt repayment obligations, (u) the timing of revenue recognition and cash flow from operations, (v) returning to profitability, and (w) the timing and uncertainty related to executive search. Additional information relating to the risks and uncertainties affecting our business is contained in our filings with the SEC. These forward-looking statements represent our expectations as of the date hereof. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.


PROS Media Contact: 
Amy Williams 
+1 713-335-5916 
awilliams@pros.com 

PROS Investor Relations Contact: 
Belinda Overdeput
713-335-5879
ir@pros.com


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