Notice Regarding Capital and Business Alliance to Establish a Mid- to Long-term Strategic Partnership with Seven & i Holdings
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July 31, 2026 |
PayPay Corporation |
PayPay Corporation ("PayPay" or the "Company") today announced that it has resolved to enter into:
•a business alliance agreement (the "Business Alliance") with Seven & i Holdings Co., Ltd. ("Seven & i") and SEVEN-ELEVEN JAPAN CO.,LTD. ("SEVEN-ELEVEN JAPAN"), together with SoftBank Corp. ("SoftBank") and LY Corporation ("LY"), to establish a strategic partnership in the digital domain, and
•a capital alliance agreement (the "Capital Alliance"; together with the Business Alliance, the "Alliance") with Seven & i, under which PayPay and SoftBank will subscribe for shares of Seven & i through a third-party allotment of treasury shares (the "Treasury Share Disposal").
1.Purpose and Background of the Alliance
PayPay has been enhancing the value of its digital financial platform by combining its cashless payment service with rewards, financial services, and data for more than 75 million registered users (as of July 2026).
Seven & i operates "7-Eleven," a convenience store brand with one of the world's largest store networks, and in Japan, it maintains a network of over 20,000 stores and approximately 20 million daily customer touchpoints through SEVEN-ELEVEN JAPAN. By maximizing the value of its extensive domestic store network and customer data, Seven & i aims to deliver more convenient, attractive, and personalized shopping experiences to each customer, while seeking to enhance store value and drive sustainable business growth through AI and data utilization.
As consumer purchasing behavior and lifestyles continue to evolve and digital services become increasingly embedded in everyday life, the importance of seamlessly connecting physical retail stores with digital customer touchpoints to provide convenient, personalized, and value-enhancing shopping experiences has grown significantly.
Against this backdrop, PayPay, SoftBank, LY, Seven & i, and SEVEN-ELEVEN JAPAN (collectively, the "Business Alliance Parties") have engaged in extensive discussions regarding broad opportunities for strategic collaboration by leveraging each company's respective strengths.
Through these discussions, PayPay concluded that combining Seven & i's nationwide store network, customer touchpoints, and purchasing data with PayPay's extensive user base, payment platform, rewards program, application development capabilities, and data assets will enable the Business Alliance Parties to deliver convenient and value-added shopping experiences at an unprecedented scale while enhancing the customer experience and expanding opportunities for customers to use PayPay's services.
Under the Business Alliance, PayPay aims to promote:
•the integration of 7iD into the PayPay ID platform,
•the introduction of PayPay Points,
•the development of the Seven-Eleven application by PayPay,
•collaboration on promotional initiatives, and
•mutual utilization of data among the Business Alliance Parties.
Through these initiatives, PayPay seeks to enhance the customer experience at Seven-Eleven stores while expanding usage of its digital financial platform centered on its payment services.
The Business Alliance Parties will promote the Business Alliance as equal strategic partners committed to creating long-term value while respecting each other's management independence, corporate culture, and brand value.