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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

_____________________________

FORM 8-K

_____________________________

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): March 31, 2025

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MediaAlpha, Inc.

(Exact Name of Registrant as Specified in Its Charter)

_____________________________


Delaware	001-39671	85-1854133
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)


700 South Flower Street, Suite 640 Los Angeles, California			90017
(Address of Principal Executive Offices)			(Zip Code)

(213) 316-6256

(Registrant’s telephone number, including area code)

(Not Applicable)

(Former name or former address, if changed since last report)


			Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o			Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o			Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o			Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o			Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of each exchange on which registered

Class A common stock, $0.01 par value

MAX

New York Stock Exchange


			Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company o If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers

(b) On March 31, 2025, following the appointment of Bradley Hunt to the Board of Directors (the “Board”) of MediaAlpha, Inc. (the “Company”) as reported below, Jennifer Moyer, a member of the Board and Chair of the Nominating and Corporate Governance Committee, notified the Company that she would not stand for re-election to Class II of the Board. Ms. Moyer’s decision not to stand for re-election was not due to any disagreement with the Company on any matter relating to the Company’s operations, policies or practices.

(d) On March 31, 2025, the Board appointed Bradley W. Hunt as a member of the Board, filling the existing vacancy in Class II of the Board. Mr. Hunt was also appointed as a member of the Nominating and Corporate Governance Committee.

Mr. Hunt served in various senior leadership positions at UnitedHealthGroup, Inc. ("UHG") from August 2007 to March 2025. From January 2024 to March 2025, Mr. Hunt served as Chief Executive Officer of Optum Rx Home Delivery Pharmacy. Prior to that, from August 2022 to January 2024, Mr. Hunt was Senior Vice President, Strategic Initiatives, supporting critical enterprise programs including marketing technology. Prior to this role, from January 2015 to August 2022, Mr. Hunt was Chief Marketing Officer, Government Programs, where he led the implementation of omnichannel marketing activities for UHC’s Medicare, DSNP and ACA business units, and served as Chief Marketing Officer, Insurance Solutions from July 2008 to January 2015. Before joining UHG, he served as General Manager – Consumer Division at IAC Corp’s Entertainment Publications, Inc. Mr. Hunt holds an M.B.A. from Duke University's Fuqua School of Business and a B.S. in Business Administration from Miami University.

Mr. Hunt’s compensation will be consistent with that provided to the Company’s non-employee directors pursuant to the Company’s Non-Employee Director Compensation Policy, which was disclosed in the Proxy Statement relating to the Company’s 2024 Annual Meeting of Stockholders. In addition, the Company will enter into an indemnification agreement with Mr. Hunt in connection with his appointment to the Board, which is in substantially the same form as that entered into with the other directors of the Company.

There is no arrangement or understanding between Mr. Hunt and any other person pursuant to which Mr. Hunt was appointed to the Board. There are no family relationships between Mr. Hunt and any director or executive officer of the Company, and Mr. Hunt has no direct or indirect material interest in any transaction required to be disclosed pursuant to Item 404(a) of Regulation S-K.

Item 7.01 Regulation FD Disclosure

On March 31, 2025, the Company issued a press release announcing Mr. Hunt’s appointment to the Board and Ms. Moyer’s decision not to stand for re-election to the Board, as discussed in Items 5.02(d) and 5.02(b), respectively, of this Current Report on Form 8-K. The full text of this press release is attached hereto as Exhibit 99.1 and is incorporated by reference herein. The information in this Item 7.01 and Exhibit 99.1 attached hereto is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference to such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits


Exhibit No.			Description
99.1			Press release dated March 31, 2025.
104			Cover Page Interactive Data File (embedded within the Inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


	MediaAlpha, Inc.

Date: March 31, 2025	By:	/s/ Jeffrey B. Coyne
		Name:	Jeffrey B. Coyne
		Title:	General Counsel & Secretary

EX-99.1 2 pressrelease-directortrans.htm EX-99.1 Document

Exhibit 99.1

MediaAlpha Adds Bradley Hunt to Board of Directors

LOS ANGELES – March 31, 2025 – MediaAlpha, Inc. (NYSE: MAX) (“MediaAlpha” or the “Company”) today announced the appointment of Bradley Hunt to its Board of Directors.

A health insurance industry veteran, Mr. Hunt brings more than two decades of leadership and marketing experience to the MediaAlpha Board of Directors, including 18 years in a number of senior roles at UnitedHealth Group, Inc. ("UHG"). Most recently, Mr. Hunt served as CEO of UHG’s Optum Rx Home Delivery Pharmacy business. Prior to this, Mr. Hunt served as UHG’s Senior Vice President, Strategic Initiatives, supporting enterprise-wide programs, including marketing technology, and previously as Chief Marketing Officer, Government Programs, where he led omnichannel marketing initiatives for the Medicare, DSNP and ACA business units.

Kathy Vrabeck, Chair of MediaAlpha’s Board of Directors, commented, “We are thrilled to welcome Brad to the MediaAlpha Board. With his extensive experience in customer acquisition and marketing strategy, particularly in health insurance, we are confident that Brad’s unique expertise will help us advance our position in the markets we serve and enhance shareholder value for the long-term.”

Mr. Hunt said, "I am honored to join the MediaAlpha Board of Directors. I have long respected MediaAlpha for its culture of innovation, operational excellence, and dedication to partner success that have driven the Company to become a market leader. I am excited to help the Company achieve its strategic vision and deliver continued profitable growth in the years ahead.”

Mr. Hunt’s appointment is part of a Board transition following the Company’s ceasing to be a controlled company in May 2024. In connection with this transition, Jennifer Moyer, a member of the Board, has notified the Company that she will not stand for reelection at the end of her current term, which expires in May 2025.

Ms. Vrabeck added, “I want to thank Jen for her contributions to the Company during her time on the Board. Jen helped guide MediaAlpha from its IPO into the Company that it is today. I know I speak on behalf of the entire Board when I say that we have all benefited greatly from Jen’s dedicated service and leadership, and we wish her the very best.”

About MediaAlpha

We believe we are the insurance industry’s leading programmatic customer acquisition platform. With more than 1,200 active partners, excluding our agent partners, we connect insurance carriers with online shoppers and generated nearly 119 million Consumer Referrals in 2024. Our programmatic advertising technology powered $1.5 billion in spend for 2024 on brand, comparison, and metasearch sites across property & casualty insurance, health insurance, life insurance, and other industries.

information, please visit www.mediaalpha.com.

Exhibit 99.1

Forward-Looking Statements

For more This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including without limitation statements regarding the Company’s expectation of growth in Medicare Advantage, profitable revenue growth and enhanced shareholder value in the future. These forward-looking statements reflect our current views with respect to, among other things, future events and our financial performance. These forward-looking statements are based on current expectations, estimates and projections about our industry, management’s beliefs and certain assumptions made by management, many of which, by their nature, are inherently uncertain and beyond our control. Although we believe that the expectations reflected in these forward-looking statements are reasonable as of the date made, actual results may prove to be materially different from the results expressed or implied by the forward-looking statements. There are or will be important factors that could cause our actual results to differ materially from those indicated in these forward-looking statements, including those more fully described in MediaAlpha’s filings with the Securities and Exchange Commission (“SEC”), including the Form 10-K filed on February 24, 2025. These factors should not be construed as exhaustive. MediaAlpha disclaims any obligation to update any forward-looking statements to reflect events or circumstances that occur after the date of this press release.

Media Relations Contact:

PR@mediaalpha.com

Investor Contact:

Investors@mediaalpha.com