EXHIBIT 99.1

THIS DOCUMENT IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION.

If you are in any doubt as to the contents of this Document (as defined below) or the action you should take, you should consult an appropriately authorized independent financial adviser in your jurisdiction.

Birkenstock Holding plc

(Incorporated in Jersey with registered no. 148522)

Notice of 2024 Annual General Meeting

The details and instructions in connection with the Annual General Meeting of Birkenstock Holding plc (the “Company”) to be held at 11:00 a.m. Greenwich Mean Time on May 15, 2024, in its jurisdiction of incorporation at La Mare Wine Estate, La Rue de la Hougue Mauger, JE3 3BA Jersey, St Mary, Channel Islands, are set out in this Notice of Annual General Meeting (this “Document”).

Shareholders are entitled to appoint a proxy to exercise all or any of their rights to attend and to speak and vote on their behalf at the Annual General Meeting. A shareholder may appoint more than one proxy in relation to the Annual General Meeting provided that each proxy is appointed to exercise the rights attached to a different ordinary share or ordinary shares held by that shareholder. A proxy need not be a shareholder of the Company.

Only those persons entered on the register of members of the Company as of March 26, 2024 (the “Record Date”) shall be entitled to attend or vote at the Annual General Meeting in respect of the number of ordinary shares registered in their names at that time.

Whether or not you propose to attend the Annual General Meeting, you are encouraged to complete and submit the accompanying Form of Proxy in accordance with the instructions printed on it. The Form of Proxy must be completed, signed, and returned so as to reach the Company’s proxy tabulator, Computershare Trust Company, N.A., at P.O. Box 43101, Providence, Rhode Island 02940-5067, United States, or submitted by internet or telephone, by no later than 2:00 p.m. Greenwich Mean Time on May 14, 2024 (or, if the Annual General Meeting is adjourned by 48 hours or less, either in accordance with the above, by the chair of the meeting or the company secretary or any director at the original meeting, or at such address and by such time as the chair of the meeting may direct, or if the Annual General Meeting is adjourned by more than 48 hours, 24 hours before the adjourned meeting (excluding any part of a day that is not a working day (within the meaning of Article 96(4B) of the Companies (Jersey) Law 1991 (the “Jersey Companies Law”)) before the time fixed for the adjourned meeting).

If you beneficially own ordinary shares in the Company via The Depository Trust Company (“DTC”) system as of the Record Date, a separate instruction card will be sent to you so that you may give voting instructions to your broker or nominee in respect of your shares.

The return of a completed Form of Proxy will not prevent a shareholder from attending the Annual General Meeting and voting in person if such shareholder wishes to do so. However, if a shareholder does attend and vote at the Annual General Meeting, any proxy appointment will be treated as revoked.

LETTER FROM OUR CHAIR OF THE BOARD OF DIRECTORS

Birkenstock Holding plc

(Incorporated in Jersey with registered no. 148522)

April 5, 2024

Annual General Meeting – 2024

Dear Shareholder,

This year, Birkenstock will celebrate a significant milestone – the brand’s 250th anniversary. There are few consumer brands that have had continuous operations for such a long period of time, a distinctive attribute that underscores the uniqueness of the brand.

But what makes Birkenstock so special that it is able to resonate with consumers for this many years? At its core, Birkenstock is a purpose-built brand which enables its users to walk (again) as nature originally intended. The Company’s original purpose was to create a shoe that supports and contours the foot. This was further augmented with the design of the fussbett (footbed) in the late 19th century. Throughout this time, Birkenstock remained deeply rooted and committed to its product function, quality and tradition. And the ethos of the brand since its inception, indeed its mission, remains the same: to touch and positively impact all people no matter where they live or what stage of life they may be in. It is a truly democratic brand and product.

As we look back at what the Company has achieved over its illustrious history, 2023 was one of the most notable and special years. The transition from a multi-generational family business to a public company was completed this past year. This journey traces its roots back to the original workshops of brothers Johannes and Johann Adam Birkenstock and into the halls of the New York Stock Exchange, where it listed this past October. This journey could only have happened with a highly capable and dedicated team and a decade-plus financial record of strong and disciplined growth, underpinned by gross margins of over 60% and operating profitability of over 30%.

Throughout the past year, the Company delivered on numerous key milestones, including realizing its ambitious goal of opening a large new production facility in Pasewalk – the largest single investment in the Company’s history. This expansion will now support the brand’s accelerated growth into both existing and new regions of the world where we know consumer demand exists, but we were never able to meet this demand with our products. And with a captive supply-chain where approximately 95% of our products are made or assembled in Germany, we know that this expansion will come with the same high standards and product quality as in the Company’s prior years. The future remains bright and the journey of positively impacting all people continues one shoe and one step at a time.

We look forward to discussing all these developments at our Annual General Meeting to be held at 11:00 a.m. Greenwich Mean Time on May 15, 2024 in the Company’s jurisdiction of incorporation at La Mare Wine Estate, La Rue de la Hougue Mauger, JE3 3BA Jersey, St Mary, Channel Islands.

Today as we celebrate 250 years of history, Birkenstock ranks among the most iconic brands in the world. However, in many ways, this is just the beginning of the journey as we continue our growth as a public company. We thank you all for joining us on this road and we believe that the best is yet to come.

Yours sincerely,

J. Michael Chu

Chair of the Board of Directors

NOTICE OF ANNUAL GENERAL MEETING

Birkenstock Holding plc

(Incorporated in Jersey with registered no. 148522)

Notice is hereby given that the annual general meeting of Birkenstock Holding plc (the “Company”) will be held at 11:00 a.m. Greenwich Mean Time on May 15, 2024, in its jurisdiction of incorporation at La Mare Wine Estate, La Rue de la Hougue Mauger, JE3 3BA Jersey, St Mary, Channel Islands (the “Annual General Meeting”).

You will be asked to consider and vote upon the ordinary resolutions and the special resolution set out below. Voting on all resolutions at the Annual General Meeting will be by way of poll.

ORDINARY RESOLUTIONS

SPECIAL RESOLUTION

April 5, 2024

By order of the board of directors (the “Board”)

Crestbridge Corporate Services Limited, Company Secretary

Registered Office:

47 Esplanade, St Helier, Jersey JE1 0BD, Channel Islands

Registered in Jersey No. 148522

Important Notes

Entitlement to Attend and Vote

Appointment and Instruction of Proxies

Corporate Representatives

Voting

Communications

Attendance

Other

EXPLANATORY NOTES TO THE NOTICE OF ANNUAL GENERAL MEETING

Voting on all resolutions at the Annual General Meeting will be by way of a poll rather than a show of hands. This means that votes of both shareholders who have lodged proxies and shareholders who attend the meeting will be taken into account.

We will announce preliminary results at the Annual General Meeting. We will report final results by furnishing a Report of Foreign Private Issuer on Form 6-K promptly after the Annual General Meeting.

Resolution 1 – Annual Report and Accounts for the Fiscal Year Ended September 30, 2023

As a company organized under the laws of the Bailiwick of Jersey, for each fiscal year audited accounts and an independent auditor’s report on the financial statements to shareholders must be laid before an annual general meeting. Those to be laid before the Annual General Meeting are the consolidated accounts and auditor’s report in respect of the fiscal year ended September 30, 2023. The Jersey statutory accounts are substantially similar to the financial statements included in our Annual Report, which was filed with the U.S. Securities and Exchange Commission (the “SEC”) on January 18, 2024. In accordance with our obligations under Jersey law, we will provide our shareholders at the Annual General Meeting an opportunity to receive the accounts and auditor’s report. The Annual Report, containing the accounts and the independent auditor’s report of the Company, will be available for inspection prior to and during the Annual General Meeting. The vote on this resolution is an advisory vote only, and therefore, not binding on the Company or the Board. However, the Board will consider the voting results when making decisions regarding the future strategy and operations of the Company.

Resolutions 2 and 3 – Re-Appointment of Class I Directors

Under the Company’s Articles, the Board is divided into three classes of directors, designated as “Class I,” “Class II” and “Class III.”

In accordance with Article 25.1 of the Articles, at the first annual general meeting of the Company, each director in Class I, being J. Michael Chu and Anne Pitcher, shall retire from office, but shall be eligible for re-appointment. If re-appointed, they shall be entitled to serve until the date of the Company’s 2027 annual general meeting.

Each re-appointment shall be considered as a separate resolution in accordance with Article 25.4 of the Articles.

Biographical details of the director nominees up for re-appointment at the meeting are set out below.

Class I Director Nominees Whose Terms Expire at the Annual General Meeting

J. Michael Chu has served as a director since April 2021 (including service as a director of the Company’s immediate parent, BK LC Lux MidCo S.à r.l. ) and has served as the chair of the board of directors since October 2023. Mr. Chu has served as the Global Co-Chief Executive Officer and the co-founder of L Catterton since 1989. Mr. Chu also serves on the boards of directors of various portfolio investments of the L Catterton funds. Prior to forming L Catterton, Mr. Chu held a variety of senior positions with First Pacific Company, a Hong Kong-based publicly listed investment and management company, which he joined in 1983. His positions at First Pacific included Vice President and Corporate Treasurer, First Pacific (Hong Kong); Director of Finance, Hagemeyer N.V. (Netherlands); Vice President and Treasurer, Hibernia Bank (San Francisco); Chief Operating Officer, Comtrad, Inc. (New York); and Chief Operating Officer, Doyle Graf Raj (New York), an advertising firm. Mr. Chu graduated with a B.A. with highest honors in Psychology and Economics from Bates College, where he served for 18 years as a member of its Board of Trustees. He is also a member of the Committee of 100, the leading Chinese-American philanthropic organization.

Anne Pitcher has served as a director since October 2023. Ms. Pitcher has worked within the retail, luxury fashion and department store sectors since 1976. Ms. Pitcher currently serves as a director for Wittington Investments Limited (Holt Renfrew), National Gallery Group and Berry Brothers and Rudd. Ms. Pitcher was previously Managing Director of Selfridges Group from 2019 to 2022 and was Managing Director at Selfridges & Co. from 2015 through 2019. From 2004 to 2019, she served as Buying and Merchandising Director at Selfridges & Co. While Ms. Pitcher served at Selfridges, it was voted “Best Department Store in the World” by the Intercontinental Group of Department Stores on four consecutive occasions, which was a record in the history of the award. Ms. Pitcher also spearheaded the development of the Buying Better, Inspiring Change strategy, to forge a sustainable vision for Selfridges, which was awarded The Best Sustainability Campaign by a department store at The Global Department Store Summit in 2016. Prior to her time at Selfridges, Ms. Pitcher held positions at both Harvey Nichols and Harrods.

Information on our corporate governance and on compensation paid to our directors starts on page 79 of the Annual Report and Accounts. The Board currently consists of seven members. The Board has established an audit committee, which consists of Ruth Kennedy, Nisha Kumar, Anne Pitcher and Nikhil Thukral, with Nisha Kumar serving as the chairperson. As a “foreign private issuer,” the Company is entitled to rely on exemptions from certain corporate governance requirements of the New York Stock Exchange (“NYSE”). Among other things, the Company takes advantage of the exemption from the requirement that the Company have a compensation committee and a corporate governance and nominating committee that is composed entirely of independent directors with a written charter addressing each committee’s purpose and responsibilities. Rule 10A-3 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and NYSE rules require us to have all independent audit committee members within one year of the date of listing. We intend to comply with the independence requirements within this time period.

Resolution 4 – Re-Appointment of Auditor

Under Jersey law, a company that is required to appoint an auditor must at each annual general meeting appoint an auditor to hold office from the conclusion of that meeting to the conclusion of the next annual general meeting.

EY has expressed its willingness to continue in office as auditor, and resolution 4 approves the re-appointment of EY as auditors of the Company until the conclusion of the next annual general meeting.

EY has served as our independent registered public accounting firm for fiscal years 2023 and 2022. Our auditor’s fees for professional services are as follows:

___________________________

(1) “Audit fees” means the aggregate fees billed for each of the fiscal years for professional services rendered by EY for the audit of our annual financial statements and review of our interim financial statements.

(2) “Audit related fees” means the aggregate fees billed in each of the fiscal years for assurance and related services by the principal accountant that are reasonably related to the performance of the audit or review of the registrant’s financial statements and are not reported under audit fees.

(3) “Tax fees” means the aggregate fees billed in each of the fiscal years for professional services rendered by EY for tax compliance and tax advice.

(4) “All other fees” includes the aggregate fees billed in each of the fiscal years for non-audit services rendered which were not listed above.

In accordance with the requirements of the Sarbanes-Oxley Act of 2002 and rules issued by the SEC, our audit committee reviews and pre-approves all audit services and permissible non-audit services provided to us that are performed by EY. All of the above-listed services related to our Company and provided by EY have been pre-approved by the audit committee.

Resolution 5 – Articles Amendment

Our Board proposes that shareholders vote “FOR” and approve the adoption of the amended articles 16.5 and 16.6 of the Articles of the Company as provided on page 4 above (the “Amended Articles”), to the exclusion of, the existing articles 16.5 and 16.6 of the Articles of the Company.

This is a special resolution. It is proposed that the Company adopt the Amended Articles in replacement of the Company’s existing articles 16.5 and 16.6 of the Articles with effect from the conclusion of the Annual General Meeting.

If the shareholders do not approve this proposal, the Board will consider the reasons that the shareholders did not approve the proposal, if known, and may seek shareholder reconsideration of the proposal or a revised proposal at another general meeting of shareholders.

OTHER BUSINESS

The Board is not aware of any other business to be acted upon at the Annual General Meeting. However, if any other business properly comes before the Annual General Meeting, the persons named in the enclosed proxy will vote upon such matters in accordance with their best judgment.

ADDITIONAL INFORMATION

The Company’s filings with the SEC, including reports regarding the Company’s quarterly business and financial results, are available for viewing and downloading on the SEC’s website at www.sec.gov as well as under the Financials section of the Company’s website at https://www.birkenstock-holding.com. Shareholders may download a copy of these documents without charge at https://www.birkenstock-holding.com.

The Company is subject to the information reporting requirements of the Exchange Act that are applicable to foreign private issuers. The Company fulfills these requirements by filing reports with the SEC. As a foreign private issuer, the Company is exempt from the rules under the Exchange Act related to the furnishing and content of proxy statements. The circulation of this notice should not be taken as an admission that the Company is subject to those proxy rules.

 
EXHIBIT 99.2

EXHIBIT 99.3