Exhibit 10.1

CONTRACT FOR THE TRANSFER OF A PRODUCTION UNIT

In Madrid, on May 9, 2025.

MEETING

On the one hand, CASI NUEVO KIDS, S.L., with CIF B86475233 and address in Getafe, Madrid, 28906, Calle Franklin, number 2 (hereinafter, the “Casi Nuevo”); represented in this act by BAKER TILLY CONCURSAL, S.L.P., with CIF B67083709 and address in Barcelona, Avenida Josep Tarradellas, 123, 9o; represented by Mr. Ferran Zaragoza Rosa as Insolvency Administrator.

On the other , NEW PERCENTIL, S.L., with CIF B21890140 and registered office in Getafe, Madrid, 28046, Polígono Industrial San Marcos de Getafe, Calle Franklin, number 4; represented in this act by Borja Cembrero Saralegui in his capacity as Attorney-in-Fact (hereinafter, the “New Percentil”).

The parties, in the representation that they hold, mutually and reciprocally recognize the necessary legal capacity to enter into this contract, and

EXHIBIT

I. On February 3, 2025, Order of the Mercantile Court No. 13 of Madrid, the voluntary insolvency proceeding of Casi Nuevo was declared, being processed in ordinary proceeding 7/2025.

II. On March 26, 2025, Mysize Inc. a NASDAQ listed company with registered office at Hanegev 4, P.O.B 1026, Airport City, Israel, submitted to Casi Nuevo an offer for the acquisition of a production unit of Casi Nuevo, expressly stating that the acquisition could be carried out by Mysize Inc. or any of its subsidiaries.

III. On April 4, 2025, Casi Nuevo and its insolvency administration filed a writ before the Commercial Court No. 13 of Madrid requesting judicial authorization for the sale of the production unit in favor of Mysize Inc. or any of its subsidiaries, under the terms of the offer presented.

IV. That, by Order dated April 28, 2025, issued by the Judge of the insolvency proceeding, the adjudication of the productive unit was resolved in favor Mysize Inc. or any of its subsidiaries, in accordance with the terms included in its offer.

V. Accordingly, New Percentil, a subsidiary of Mysize Inc, and Casi Nuevo, hereby enter into this production unit transfer agreement (the “Agreement”), subject to the Following 1.1.

CLAUSES

1. Purpose

By virtue of this Contract, Casi Nuevo transfers to New Percentil the productive unit that was judicially awarded by Order dated April 28, 2025, issued under Insolvency Procedure No. 7/2025 of Commercial Court No. 13 of Madrid, pursuant to the terms established in the offer submitted by New Percentil, attached hereto as Annex 1 (the “Offer”).

1.2. In case of contradiction between the contents of this Contract and the Offer, the Offer shall prevail, as it was the basis for the judicial award.

1.3. A copy of the Court Order authorizing the sale of the productive unit, issued by Commercial Court No. 13 of Madrid on April 28, 2025 (the “Order”), is attached hereto as Annex 2.

2. Productive Unit

2.1. The productive unit being transferred, which constitutes an autonomous functional unit intended to allow continuity of Casi Nuevo’s business activity, comprises the following assets:

a) Warehouse infrastructure and equipment:

b) Freight elevator and second-floor platform:

c) Process and logistics equipment:

d) IT and electronic equipment:

e) Photography and content production equipment:

f) Clothing display equipment:

g) Support supplies and equipment:

h) Other equipment and tools:

i) Second-hand clothing and accessories:

2.2. As per the Offer, New Percentil shall subrogate Casi Nuevo’s contractual position in commercial and/or civil agreements with third parties essential to the business activity, subject to identification and express acceptance by New Percentil. This subrogation shall not include labor contracts, which are addressed in Clause 3.

2.3. The transfer of the productive unit’s assets shall be free of charges, encumbrances, seizures or third-party rights. Casi Nuevo declares that the transferred assets are free of any such limitations.

2.4. The Order mentions a leasing contract with Banco de Sabadell that was supposedly subject to subrogation. However, it is expressly declared that such contract does not exist, and thus no subrogation shall occur in that regard.

2.5. As part of the transfer, New Percentil shall manage, maintain, and/or settle the virtual wallets of Casi Nuevo’s clients, committing to honor the accumulated balances, which total €358,196.

3. Subrogation in Labor Relations and Social Security Obligations

3.1. New Percentil shall subrogate the position of Casi Nuevo in seventeen (17) current labor contracts listed in Annex 2 of the Offer, respecting each employee’s seniority, salary, working hours, job category, and other rights.

3.2. From the date of award of the productive unit, New Percentil will bear the Social Security costs associated with the subrogated employees.

3.3. New Percentil also assumes, under the company succession principle (Art. 224.1.3º of the Consolidated Insolvency Law), the Social Security debts related to subrogated employees, amounting to approximately €48,000, including any interest or surcharges calculated at the time of settlement.

3.4. New Percentil shall also assume Social Security contributions for February and March 2025, if not previously paid by Casi Nuevo, estimated at €26,000.

3.5. Additionally, New Percentil assumes the accrued labor liabilities of the subrogated employees, amounting to approximately €164,610.81.

4. Exclusion of Liabilities

4.1. According to the Offer, the transfer does not entail the assumption by New Percentil of any other liabilities or obligations of Casi Nuevo beyond those explicitly assumed in Clause 3.

4.2. Specifically excluded is:

5. Price and Payment Terms

5.1. The total price of the transfer is €610,806.81, judicially approved, broken down as follows:

a) €40,000 to be paid by NAIZ BESPOKE TECHNOLOGIES, S.L. (“NAIZ”), a company in the same group as New Percentil, via bank transfer to account number ES57 3183 0804 6732 8715 4029, in a single payment upon signing of this Contract.

b) €358,196 corresponds to the assumption of the client virtual wallet liability, which New Percentil commits to manage in accordance with the original terms agreed with clients (see Clause 2.5).

c) €48,000 corresponds to the assumption of Social Security debt related to subrogated employees (Clause 3.3).

d) €164,610.81 corresponds to the assumption of accrued labor liabilities of subrogated employees (Clause 3.5).

6. Effective Date

6.1. The effective date of this transfer is May 9, 2025, and:

6.2. For labor purposes, Casi Nuevo will terminate employment of the subrogated employees on May 9, 2025, and New Percentil will hire them as of May 10, 2025.

7. Transfer, Formalization, and Costs

7.1. The transfer becomes effective once:

7.2. Casi Nuevo commits to carry out all actions necessary for effective transfer, including:

7.3. Casi Nuevo shall also provide reasonable support to ensure the operation of the transferred assets and to complete the effective transfer of the productive unit.

7.4. New Percentil will assume all reasonable expenses needed to formalize this Contract and change the ownership of the productive unit’s elements.

7.5. If this Contract is elevated to a public deed, all notarial and tax costs shall be borne by New Percentil.

7.6. This transaction qualifies as a transfer of an Independent Economic Unit under Article 7.1 of the Spanish VAT Law, and is therefore not subject to VAT.

7.7. New Percentil, having personally inspected the facilities, accepts the assets “as is”, waiving any warranty or claim for hidden defects, except in cases of fraud or material inaccuracies in the information provided during the insolvency process that substantially affect the transferred unit.

8. Personal Data Protection

8.1. Personal data provided by Casi Nuevo to New Percentil under this Contract will be incorporated into one or more personal data files. Individuals whose data is included may exercise their rights of access, rectification, cancellation, and opposition by written request to the Buyer at the address specified in future notices.

8.2. New Percentil, on behalf of Casi Nuevo, will inform affected individuals about the transfer of their personal data as per applicable Data Protection Law, through the notices foreseen.

8.3. Once the data is obtained, New Percentil will be solely responsible for legal compliance regarding its processing and database management.

9. Governing Law and Jurisdiction

9.1. This Contract shall be governed by Spanish law.

9.2. Any dispute regarding the existence, execution, or interpretation of this Contract shall be submitted to the courts of the Community of Madrid, specifically to Commercial Court No. 13 of Madrid, which handled the insolvency, expressly waiving any other jurisdiction.

IN WITNESS WHEREOF, the parties sign this Contract digitally, in a single original, at the place and on the date indicated in the header.

Exhibit 99.1 

MySize Inc. Acquires Key Assets of Percentil: Expanding into Circular Fashion and Re-Commerce

Strategic Move Bolsters MySize’s B2B & B2C Portfolio and Aligns with Upcoming EU Regulatory Requirements

Airport City, Israel – May 12, 2025 – MySize, Inc. (NASDAQ: MYSZ), a leader in AI-driven retail solutions and omnichannel e-commerce platforms, today announced the acquisition by its newly-formed, wholly-owned subsidiary in Spain, New Percentil, S.L., of key assets of Percentil, a leading managed marketplace for second-hand fashion, with operations across Spain, France, Germany, and Italy, following insolvency proceedings in Spain of Percentil’s former owner.

Founded to promote sustainable fashion through high-quality second-hand items, Percentil grew into a premium re-commerce player. Its managed marketplace model ensures product quality and drives higher resale values and much better buyer and seller experiences, which is expected to outperform peer platforms like Vinted and other fast fashion resellers in profitability and customer retention.

Strategy Shift with Profitability at the Core

Following the acquisition, MySize intends to reposition the platform as a premium marketplace, marking a strategic evolution focused on higher-value items and a premium re-commerce experience. This pivot reflects consumer demand for quality, authenticity, and elevated resale experiences — and supports the platform’s push toward a sustainable business model based on increased margins and long-term brand equity.

“Our goal with Percentil is clear: build a profitable, scalable, and sustainable circular fashion business from day one,” said Ronen Luzon, CEO of MySize, Inc. “This is not about growth at all costs. We are focused on smart, cash-efficient scaling — with a model that generates EBITDA-positive returns from the very beginning.”

A Strategic Acquisition

The deal has the potential to be a profitable investment for MySize, with a total transaction value of just approximately €610,000 (approximately $679,000), consisting of a €40,000 (approximately $44,500) cash payment made by one of MySize’s wholly-owned subsidiaries and the assumption of certain customer and labor liabilities and debt and social security payments in the aggregate amount of approximately €570,000 (approximately $634,500). The acquisition was financed through existing cash reserves and does not involve the issuance of additional shares or debt. MySize expects the Percentil business unit to generate $1.5 million in revenues in the second half of 2025. This represents a projected 25% increase to MySize’s total revenue and a step-function improvement in group profitability.

“We believe this to be a strategically sound and financially compelling acquisition,” said Ronen Luzon, CEO of MySize, Inc. “With a minimal upfront investment, we believe that we’ve secured a revenue-generating business with deep logistics capabilities, a growing customer base, and a model that’s profitable. We believe that Percentil’s integration accelerates our entry into the circular economy while strengthening the financial foundations of our group.”

Unlocking Circularity as a Service

Through this acquisition, MySize is launching a B2B resale solution (‘Circularity as a Service’) that enables brands to monetize overstock and returns by integrating with Percentil’s platform. This scalable offering enables fashion brands to resell returned, overstock, or pre-owned garments. MySize believes that initial pilots that Percentil has completed with Springfield (Tendam Group) and C&A validate the model’s demand among major retailers seeking to comply with new EU legislation requiring formal reuse plans for garments.

The monetization model is SaaS-based, providing recurring revenue streams and potentialhigh-margin scalability.

The total addressable market (TAM) for second-hand and circular fashion in Western Europe alone is estimated to exceed $25 billion by 2027, according to sources, such as ThredUp’s 2024 Resale Market Report and Statista’s projections for the European secondhand apparel market.[1]

The addition of Percentil creates clear synergies with existing MySize portfolio companies:

- Naiz Fit provides brands with size and fit solutions to reduce returns, while enabling better sizing data to support re-commerce. Also, Naiz Fit offers a B2B SaaS platform solution to easily connect to MySize companies to unlock all their capabilities.
- Orgad, MySize’s e-commerce and logistics unit, will partner with Percentil to optimize overstock and returns, making second life retail economically and operationally viable.

In addition, MySize’s proprietary AI technology, which powers solutions like MySizeID and Naiz Fit, will be integrated into Percentil’s platform to optimize pricing, enhance product recommendations, personalize user journeys, and improve operational efficiency. This AI-driven backbone is expected to elevate customer satisfaction, reduce churn, and streamline inventory management — delivering competitive advantages across the resale funnel.

What’s Included in the Acquisition

MySize acquired select assets of Percentil’s operational structure out of bankruptcy, including:

- 17 employees, including the former CEO and CMO
- The central warehouse and its proprietary quality control and picking systems
- AI-powered pricing engine and proprietary garment assessment tools and processes
- A stock of over 120,000 quality-vetted garments ready to scale up sales

Positioned for Growth and Supported by EU Regulatory Tailwinds

This acquisition is also strategically timed to align with major upcoming European Union regulations. Under the EU Strategy for Sustainable and Circular Textiles, brands will soon be required to implement reuse, recycling, and waste-reduction frameworks as part of their environmental responsibilities. This creates a powerful tailwind for recommerce platforms like Percentil, potentially positioning it as an essential partner for fashion brands navigating regulatory compliance while meeting growing consumer demand for sustainability.

“With the EU leading global efforts in textile circularity, we see second-hand platforms evolving from niche alternatives into critical infrastructure for the fashion industry,” Luzon added. “Percentil gives us a front-row seat in this transformation.”

About My Size, Inc.

MySize, Inc. (NASDAQ: MYSZ) is a global leader in omnichannel e-commerce platforms and AI-driven sizing solutions, including MySizeID and Naiz Fit. The Company’s solutions are designed to drive revenue growth, reduce operational costs, and enhance customer experiences for business clients worldwide. We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and X (formerly known as Twitter). For more information, visit www.mysizeid.com.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the acquisition, expected revenues, anticipated benefits and impact of the acquisition of Percentil on MySize and the anticipated market opportunity. There are a significant number of factors that could cause actual results to differ materially from statements made in this press release, including, but not limited to: the effect of the announcement of the proposed acquisition on the parties’ commercial relationships and workforce; the ability of MySize to integrate Percentil’s technology, operations and business; developments and changes in general market, political, economic, and business conditions; failure of our product offerings; failure to achieve the expected benefits of our acquisitions; risks associated with managing our growth; risks associated with new product, subscription and support offerings, including our efforts to leverage AI; shifts in priorities or delays in the development or release of new offerings, or the failure to timely develop and achieve market acceptance of new products and subscriptions as well as existing products, subscriptions and support offerings; failure of our business strategies; rapidly evolving technological developments in the market for security products, subscriptions and support offerings; defects, errors, or vulnerabilities in our products, subscriptions or support offerings; our customers’ purchasing decisions and the length of sales cycles; and our competition; our ability to attract and retain new customers; our ability to acquire and integrate other companies, products, or technologies in a successful manner. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company’s filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

[1] Sources:
- ThredUp 2024 Resale Market Report: https://www.thredup.com/resale

- Statista: European secondhand apparel market data: https://www.statista.com/statistics/1246440/european-secondhand-apparel-market-size/

Investor Contacts:
Oren Elmaliah, CFO
ir@mysizeid.com