Championing a Smoke-Free World Europe Investor Focus Event June 24, 2025 Forward-Looking and Cautionary Statements • This presentation contains projections of future results and goals and other forward-looking statements, including statements regarding expected financial or operational performance; investment strategies; market expectations; regulatory outcomes; sustainability plans; business plans and strategies. Achievement of future results is subject to risks, uncertainties and inaccurate assumptions. In the event that risks or uncertainties materialize, or underlying assumptions prove inaccurate, actual results could vary materially from those contained in such forward-looking statements. Pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, PMI is identifying important factors that, individually or in the aggregate, could cause actual results and outcomes to differ materially from those contained in any forward-looking statements made by PMI • PMI's business risks include: excise tax increases and discriminatory tax structures; increasing marketing and regulatory restrictions that could reduce our competitiveness, eliminate our ability to communicate with adult consumers, or ban certain of our products in certain markets or countries; health concerns relating to the use of tobacco and other nicotine-containing products and exposure to environmental tobacco smoke; litigation related to tobacco and / or nicotine use and intellectual property; intense competition; the effects of global and individual country economic, regulatory and political developments, natural disasters and conflicts; the impact and consequences of Russia's invasion of Ukraine; changes in adult smoker behavior; the impact of natural disasters and pandemics on PMI's business; lost revenues as a result of counterfeiting, contraband and cross-border purchases; governmental investigations; unfavorable currency exchange rates and currency devaluations, and limitations on the ability to repatriate funds; adverse changes in applicable corporate tax laws; recent and potential future trade tariffs imposed by the U.S. and other countries, adverse changes in the cost, availability, and quality of tobacco and other agricultural products and raw materials, as well as components and materials for our electronic devices; and the integrity of its information systems and effectiveness of its data privacy policies. PMI's future profitability may also be adversely affected should it be unsuccessful in its attempts to introduce, commercialize, and grow smoke-free products or if regulation or taxation do not differentiate between such products and cigarettes; if it is unable to successfully introduce new products, promote brand equity, enter new markets or improve its margins through increased prices and productivity gains; if it is unable to expand its brand portfolio internally or through acquisitions and the development of strategic business relationships; if it is unable to attract and retain the best global talent, including women or diverse candidates; or if it is unable to successfully integrate and realize the expected benefits from recent transactions and acquisitions. Future results are also subject to the lower predictability of our smoke-free business’ performance • PMI is further subject to other risks detailed from time to time in its publicly filed documents, including PMI’s Annual Report on Form 10-K for the fourth quarter and year ended December 31, 2024 and the Form 10-Q for the quarter ended March 31, 2025. PMI cautions that the foregoing list of important factors is not a complete discussion of all potential risks and uncertainties. PMI does not undertake to update any forward-looking statement that it may make from time to time, except in the normal course of its public disclosure obligations • References to “PMI”, “we”, “our” and “us” mean Philip Morris International Inc, including its subsidiaries 2 Exhibit 99.1

Glossary and Key Terms and Definitions • A glossary of terms as well as adjustments, other calculations and reconciliations to the most directly comparable U.S. GAAP measures for non-GAAP financial measures cited in this presentation are available on our Investor Relations website with additional non-GAAP reconciliations and term definitions available at the end of this presentation 3 Championing a Smoke-Free World Europe Investor Focus Event: Region Overview June 24, 2025 Massimo Andolina, President Europe Region

Massimo Andolina 5 • President PMI Europe Region since January 2023 • Previously Senior Vice President PMI Operations, held since January 2018 • Joined Philip Morris in Lausanne in 2008 as Director Operations Planning. In 2011, he became Vice President Operations of the Latin America and Canada Region and two years later moved to oversee European Union Region’s Operations. In 2016, he was appointed Vice President Business Transformation • Prior to joining PMI, held a variety of international positions in strategic marketing and general management for Tetra Pak International Mr. Andolina holds a degree in mechanical engineering from the University of Palermo, Italy, and an MBA from IMD in Lausanne, Switzerland Europe Overview 6 Population of ~590m(b) $24,903bn nominal GDP(b) $41,189 GDP/capita +1.1% Real GDP Growth(c) +0.5pp vs. PY 2.6% Inflation rate(b) 6.0% Unemployment rate(b) EU member states Non-EU member states 42 markets with 27 EU(a) member states GDP/capita, $ ‘000(c) (a) EU member states: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain (incl. Canary Islands), Sweden. Non-EU markets: Albania, Andorra, Bosnia & Herzegovina, Iceland, Kosovo, North Macedonia, Norway, Moldova, Monaco, Montenegro, Ukraine, United Kingdom, Serbia, Switzerland. (b) Region Europe (40 countries, excl. Canary Islands and Monaco), Oxford Global Economics August 2024 (c) European Union, 2024, IMF (World Economic Outlook October 2024) - GDP per capita, current prices, World Economic Outlook (October 2024) - Real GDP growth). 18 25 25 35 40 46 53 55 104 132 Bulgaria Greece Poland Spain Italy France UK Germany Switzerland Luxembourg

PMI Footprint in Europe 7 21.5k direct employees in EU in 2023 (80.5k indirect jobs in supply chain network)(b) Global Operations Center in Switzerland 2.9x higher employment productivity vs. EU average (2023)(b) 20 Manufacturing sites (10 producing SFPs) Top Employer certification for 14 affiliates in 2024 >950 granted patents(a) (Top 100 patent filer in Europe) PMI's contribution to EU economy (2019-2023)(b) € ~289bn € ~181bn € ~94bn € ~14bn Retailers’ value € 33bn total export € 20bn investment in supplier network Economic impact Tax revenues from PMI ~0.4% of EU GDP in 2023 (a) PMI patents granted by the European Patent Office from 2019 – 2023. PMI consistently listed in Top 100 European Patent Applicants since 2014. Source: European Patent Office statistics. (b) Economic footprint of PMI in the EU 2019-2023, prepared by EY Parthenon at the request of Philip Morris International (PMI) to assess the economic, social, and cognitive impact of PMI's activities on the socio-economic development of the EU. Note: A glossary of relevant terms is available in the appendix at the end of this presentation Strong PMI Performance in Europe, Largest Region by OI 8 FY’24 5Y CAGR(b) % of total PMI Shipment Volume(a) 216.3bn +0.8% 29% Net Revenues $15.7bn +7.2% 41% Adj. Operating Income $7.0bn +7.3% 48% (a) Shipment volume includes HTUs and Cigarettes. (b) Compound annual growth rate 2020-2024, excluding currency and acquisitions. Source: PMI Financials or estimates

74 69 58 44 38 29 26 20 16 15 Italy Germany Poland Spain Ukraine Romania France Bulgaria Greece UK Strong Leadership in Top European Markets… Top 10 Europe Region Markets 2024(a) (billion units) Total PMI SoM Ranking 44% #1 29% #1 46% #1 (a) Top 10 Europe Region markets ranked by 2024 HTU and Cigarette total combined market IMS. Source: PMI Financials or estimates 24% #2 53% #1 #1 39% 21% #3 #3 14% 9 41% #1#1 35% 40% Europe Region Tot. PMI SoM (FY’24) …with Impressive Smoke-Free Revenue Growth in <10 Years… 10 0.1 0.3 3.0 6.5 7.0 2016 2017 2018 2019 2020 2021 2022 2023 2024 0.9 1.9 4.5 5.5 Europe Region Annual Smoke-Free NR ($ billion) 12 24 26 30 34 37 37 3937# of SFP markets ~$7bn ~45% of Europe NR ~48% of PMI SF NR Source: PMI Financials or estimates

…and IQOS #1 PMI Nicotine Brand in Europe in <7 Years 11 ~$6bn FY’24 IQOS Net Revenues (a) Marlboro includes Marlboro total Cigarettes and OTP, IQOS represents HTUs and IQOS devices net revenues. (b) Based on Nielsen in 3 representative large markets – Czech Republic, Germany and Romania. Source: PMI Financials or estimates Europe Region Annual Net Revenues(a) ($ billion) 2016 2017 2018 2019 2020 2021 2022 2023 2024 >3x volumes vs. closest SFP competitor in key EU markets(b) IQOS Leadership in Brand Equity Driving Sustainable Growth 12 (b) (c) Gap vs. closest competitor +36 +2 +35144 143 92 (a) IQOS within all SFPs, based on Kantar Brand Equity Advisor 2024 in Top 10 HnB markets in Europe. Meaningful Difference Index gap is calculated by comparison vs main SFP competitor within these 10 markets . (b) Marlboro within CC, based on Kantar Brand Equity Advisor 2024 in 7 European markets. (c) ZYN within all SFPs, based on Kantar Brand Equity Advisor 2024 in 8 European markets. Closest competitor within NP category is Velo and Meaningful Difference Index gap is calculated by comparison within these 8 markets (d) Kantar BrandZ EU 2024 data – Meaningful Difference of each brand calculated relatively to other brands within the same category. Note: Meaningful difference index based on average of Meaningful and Difference metrics. Source: PMI Market Research NESPRESSO (a) APPLE COCA-COLA HEINEKEN L’OREAL ~120 ~140 ~140 ~115 ~115 Meaningful Difference Index (Kantar Brand Equity Advisor 2024) Meaningful Difference Index(d) (Kantar BrandZ EU 2024)

100 249 2020 2024 100 91 2020 2024 Total Industry: Growth for SFP, While CC Declines 13 Estimated CC Industry Volume(a) (Indexed, 2020=100) (a) CC including cigarettes & OTP. (b) Based on reported IMS industry in 2020, on adjusted IMS industry thereafter. E-Vapor excluding open systems, Oral including Snus and Nicotine Pouches. Source: PMI Financials or estimates Estimated Smoke-Free Industry Volume(b) (Indexed, 2020=100) CAGR CAGR (2%) +26% European LANUs Have Embraced All SFP Categories 14 Exclusive CC Smokers ~62m Exclusive HnB ~11m Exclusive E-Vapor ~11m Exclusive Oral ~4m Polyusers ~21m 57% 10% 10% 3% 20% LANU ~110m Note: Based on past 7-day use, Q4’24. LANU stands for Legal-Age Nicotine Users. E-vapor includes open systems. All categories include illicit. Polyusers includes those who use 2 or more categories, including CC. Source: PMI Market Research or estimates

Accelerated Expansion, Complementary Growth of All SFPs 15 # of markets in Europe with PMI SFP platforms FY’24 Shipment Volume Growth in Europe (change vs. PY, %, billion eq. units) +9% +39%(a) >100% (a) ZYN reflects total nicotine pouch shipments. Source: PMI Financials or estimates 16 10 9 20 19 18 8 12 37 37 39 2022 2023 2024 Total SFP Markets 3 PMI SFPs 2 PMI SFPs 1 PMI SFP +4.4bn +0.3bn(a) +0.9bn PMI LANU Acquisition in Europe: Diversified Across Categories 16 IQOS Sourcing VEEV SourcingZYN Sourcing (excl. Nordics) ~5% ~15% ~20%~60% ~60% ~10% ~20% ~10% ~40% ~25% ~35% IQOS predominantly sources from CC and increasingly from e-vapor ZYN initially sourcing from competition, with our focus on switching LAS VEEV naturally sourcing at first from IQOS poly- users and with notable traction among CC LAS Based on past 7-day use in Q4 2024, with all respondents declared as LANU. LANU stands for Legal-Age Nicotine Users. LAS stands for Legal-Age Smokers. Sourcing estimates shown correspond to the predominantly used nicotine containing product category declared by LANU, before purchasing IQOS, ZYN or VEEV. Sourcing by previous LANU’s nicotine containing product usage state (i.e., Exclusive or Poly) is not available. Source: PMI Market Research or estimates Cigarettes E-Vapor HnB Oral HnB E-Vapor Oral Cigarettes Cigarettes E-Vapor HnB

Increasing LAU Retention Within PMI SFP Franchise VEEV & ZYN Share Within IQOS SFP Poly-Users in Europe (a) 2024 average Note: Based on past 7-day use, 2023 - 2024. LAU stands for Legal-Age Users. Source: PMI Market Research or estimates 17 15% Polyusers in IQOS User base(a) 16% 21% 25% 28% 32% Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 2x 18(a) PMI aspiration. Total shipment volume includes cigarettes, other tobacco products (OTPs), and smoke-free product consumables. Data excludes Swedish Match and wellness and healthcare business. (b) Own channels include PMI Brand Retail shops and e-commerce (at delivery). Source: PMI Financials or estimates Engaging LANU Responsibly with Youth Access Prevention (YAP) PMI YAP in Indirect Retail Channel PMI YAP in Own Channels (b) Letter with principles & keymessages Online & Offline Trade Education Point of Sale Material >90% of shipment volume(a) covered by YAP programs • Mystery Shopper Program: mandatory age verification through ID checks • Scope: PMI Brand Retail and e- commerce (at delivery) • Audit: Brand Retail shop staff and delivery couriers • Coverage: Pan-European coverage • Target: 100% success rate

19 IQOS: the Undisputed Leader in HnB 54 42 24 2020(a) 2022 2024 PMI HTU Adjusted IMS in Europe Region (billion units) 84% PMI HTU IMS Cat. Share FY’24 (a) For 2020 IMS is reported, adjusted thereafter. Source: PMI Financials or estimates 20 >2x

IQOS: Key Cities Lead National HTU Share Growth 21 PMI HTU Adj. SoM (Q1’25) 35.0% 29.5% 26.4% 22.4% 18.4% 16.2% 14.6% 10.3% 7.7% 3.3% Hungary Lithuania Greece Portugal Italy Czech Rep. Switzerland Romania Germany Spain National vs. Q1’22 Note: National and key city share of total market (CC + HTUs) as reported in Q1’25 Earnings. Source: PMI Financials or estimates Key City PMI HTU Offtake Share (Q1’25) +4.3pp Bucharest 20.4% +5.6pp Zurich 20.2% +3.2pp Prague 23.5% +3.7pp Rome 31.0% +7.6pp Lisbon 29.6% +9.3pp Athens 34.4% +4.1pp Vilnius 40.4% +3.8pp Munich 13.2% +1.8pp Madrid 9.6% Budapest 41.9% +11.5pp IQOS: Impressive Metrics Across the Consumer Journey 22 51% 83% 47%81% Online Engagement Engagement Opt-inRegistration IQOS Devices Sales to LAS IQOS Awareness IQOS devices to LAS sold via Experiential Touch-Points (b) Registered IQOS devices (in all channels) IQOS registered LAU, that accepted opt-in IQOS LAU engaged online (CRM, IQOS Club, iqos.com) (a) IQOS awareness December 2024 3MMA (b) Experiential Touch-Points include PMI Brand Retail, iqos.com, IQOS Partners, Sales Experts. (c) Estimated users who have switched to IQOS and stopped smoking. Note: Estimated past 7-day use Q1’25. LANU stands for Legal-Age Nicotine Users, LAS stands for Legal-Age Smokers, LAU stands for Legal-Age Users. Source: PMI Market Research, Financials or Estimates 65% IQOS Awareness within LANU(a) (Europe Region data) 72% IQOS LAU 13.5m LAU that switched to IQOS(c)

23 IQOS: We Continue to Build an Iconic Brand 21 Markets with Brand Activation 23 166 >1.5m Own Brand Events Festivals & Plug-ins Direct Consumer Contacts Europe Region Brand Activations (2024) (mandatory age verification) Source: PMI Estimates 24 IQOS: ILUMA i Rolling Out Latest Device Innovation FlexPuffPause Mode FlexBatteryTouch Screen • IQOS ILUMA i - latest device innovation • Phased launch in 20 European markets to-date:⎼ IQOS ILUMA i PRIME launched first in Q4’24, premium proposition⎼ IQOS ILUMA i and IQOS ILUMA i ONE followed from Q1’25⎼ Roll-out to complete in H2’25 IQOS ILUMA i PRIME IQOS ILUMA i IQOS ILUMA i ONE