Exhibit 99.1

TNL Mediagene (NASDAQ:TNMG) to Establish Digital Asset Treasury

TNL Mediagene (Nasdaq: TNMG) (the “Company”), a Tokyo-based next-generation digital media and data group in Asia, today announced a major strategic initiative to integrate digital assets into its business model and to implement a digital asset treasury strategy (“DAT Strategy”) pursuant to which digital assets limited to BTC, ETH and SOL will become part of the Company’s treasury assets. The Company emphasizes that its DAT Strategy will exclude other digital assets that do not meet standards of scale, liquidity, institutional adoption and regulatory transparency.

The Company has also formed a DAT advisory group (“DAT Advisory Group”) to guide oversight, evaluation and development of the DAT Strategy. The DAT Advisory Group comprises experts in the fields of digital assets, blockchain and Web3 which will advise the management and the board of directors to ensure industry best practices and compliance with legal and regulatory requirements. These experts bring prior and concurrent experience from leading digital asset and Web3 companies, such as CoinDesk, Nonagon, hottolink and Matter Labs. Their backgrounds span trading, asset management, product development and regulatory engagement, providing the Company with a broad base of industry expertise.

The DAT Strategy is designed to deliver both financial and strategic benefits. Financially, it can enhance the Company’s flexibility and strengthen its position for future growth initiatives including acquisitions. Strategically, it opens new business opportunities in the digital asset space where the Company can leverage its scale, media reach and data analytics expertise. Unlike companies that position themselves primarily as digital asset treasury vehicles, the Company’s strategy is intended to complement — not replace — its core Media, Technology and Digital Studio businesses. The Company also recognizes that digital assets can be volatile and subject to regulatory or technological risks. Accordingly, its DAT Strategy is limited to BTC, ETH and SOL, which it views as the most established and widely adopted digital assets, and will be implemented in a gradual and disciplined manner to balance potential benefits with prudent risk management.

The Company has identified BTC, ETH and SOL as the digital assets most suitable for its treasury, given their relative scale, liquidity, institutional adoption and track records across multiple market cycles. Each of these assets provides distinct benefits — BTC as a widely recognized store of value, ETH as the leading smart-contract platform and SOL as a high-performance blockchain with one of the fastest-growing developer communities. Collectively, these three digital assets represent the pillars of today’s DAT ecosystem.

With guidance from the DAT Advisory Group, the Company is engaged in a comprehensive process, speaking with financing partners, refining potential investment and management policies, and considering different execution paths. The Company is also engaging with leading institutional custodians and asset managers to ensure best-in-class security, governance and compliance.  The Company expects to finalize key details of its DAT Strategy, including the allocation of treasury assets, the timing of financing of digital assets and the potential selection of service providers in the coming months.

“We see tremendous potential in digital assets and the multitude of ways a DAT Strategy can benefit and create synergies with our existing high-growth, high-visibility media business of 45 million monthly unique users*1, as well as our and data and technology business lines. Over the years, we have scaled our company through a disciplined M&A roll-up strategy, acquiring and integrating media and technology properties across Asia. The DAT Strategy builds on that foundation — not only by potentially enhancing our financial flexibility and liquidity to pursue future acquisitions, but also by positioning us to expand our media and data analytics platforms into the digital asset space anchored by these leading blockchains. We believe this dual benefit — financial and strategic — can support the next phase of our roll-up strategy and create significant new avenues of growth and shareholder value,” Co-Founder & CEO Joey Chung commented.

“Over the past several years, Japan’s crypto market has developed into one of the more robust and regulated markets globally, and in recent months this maturation has accelerated, with growing investor interest and pending tax reforms — including a proposal to move from progressive rates up to 55% toward a flat 20% rate by FY2026 — suggesting space for broader participation under clearer policy frameworks. Our M&A roll-up approach has always been about extending our reach, diversifying our portfolio and identifying where market shifts open new opportunities. Our DAT Strategy is a natural evolution of that playbook, focused only on BTC, ETH and SOL, and excluding other digital assets that do not meet standards of scale, liquidity, institutional adoption and regulatory transparency. Our DAT Strategy not only has the potential to strengthen our treasury and acquisition capacity but also opens a pathway for us to build and partner with businesses native to the digital asset economy. In doing so, we can leverage our media scale and audience reach to capture revenue opportunities in a sector that is rapidly converging with mainstream technology and consumer behavior. We see this as a powerful extension of our roll-up strategy and are excited to move forward,” Co-Founder & President Motoko Imada added.

Concurrently with this announcement, the Company published a shareholder letter detailing its decision to pursue the DAT Strategy, which can be here: Link.

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan’s The News Lens Co., Ltd. and Japan’s Mediagene Inc., two of the region’s leading independent digital media groups. The company’s operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, ecommerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

For further information, please contact

E-mail：IR@tnlmediagene.com

Financial Data

The condensed financial information presented in this press release should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2024 included in TNL Mediagene’s annual report on Form 20-F filed with the SEC on April 30, 2025, which provides a more complete discussion of its accounting policies and certain other information.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene’s future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “target,” “seek” or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene’s future business plan and growth strategies and statements by TNL Mediagene’s management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene’s filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

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Exhibit 99.2

Dear Shareholders,

In the 26 years since Mediagene was founded in Tokyo and the 12 years since The New Lens was founded in Taipei, our two companies have been known for innovation and independence. With over 45 million monthly unique users*1, over 189 million monthly unique digital footprints*2 and over 850 clients, including well-known multinational companies and large regional players, we have built a reputation for serving Asian millennial and Gen Z audiences with precision. We reach this audience daily through well-known properties such as Business Insider Japan, The News Lens, Tech Insider Japan, INSIDE, Gizmodo Japan and Lifehacker Japan, using a unique AI-enhanced tech stack and technology products and a digital content studio that we have continually expanded. Over the years, we have grown significantly through a disciplined M&A roll-up strategy, completing approximately 10 targeted acquisitions since 2018. This strategy has allowed us to diversify our portfolio, expand our reach and integrate complementary businesses that reinforce our media and technology ecosystem.

We didn’t get here by chance. We got here by constantly educating ourselves, reacting to changes in the market and new technologies, asking difficult questions, adapting and thriving. This mentality is in our DNA, having come from our early beginnings as grassroots independent media, and constantly evolving to better serve our clients. We can now confidently say we are Asia’s “Next Generation Digital Media and Data Analytics Company”. We believe this is only the beginning for us and there is still much more we can accomplish.

Just as our M&A roll-up strategy has enabled us to expand and strengthen our media and technology portfolio, we view our new digital asset treasury strategy (“DAT Strategy”) as the next evolution of this approach — one that has the potential to enhance our financial capacity for future acquisitions while also opening new strategic opportunities in the digital asset space.

Changing Landscape Provides Opportunities

The media landscape is changing rapidly, with AI driving secular shifts in Media consumption patterns, and regulatory changes significantly impacting how businesses collect and use first-party and zero-party data. These changes, driven by privacy regulations like GDPR and CCPA, emphasize user control and transparency, pushing companies to prioritize data that is willingly shared by customers. This shift favors zero-party data, where users explicitly provide information, over third-party data, which is often collected without explicit consent.

Our company has benefited from this shift, as we operate owned and licensed properties that by nature generate first-party and zero-party data – which is extremely valuable as this data allows for easy monetization and can be packaged with our AI-based and technology advertising products to deliver precision advertising solutions to our clients. The combination of our scale in terms of audience and revenue as well as our access to first-party and zero-party data are what we refer to as our “strategic moats”.

We are comfortable with technology and how it can benefit media and our company, which has brought us to a new opportunity we want to pursue.

Our Digital Asset Treasury Strategy

Today, we are announcing the launch of our DAT Strategy, which we believe will strengthen our capital allocation framework and position us for long-term shareholder value creation.

Our board has authorized management to establish our digital asset treasury, with digital assets limited to BTC, ETH and SOL becoming part of our treasury assets. We emphasize that our DAT Strategy will exclude other digital assets that do not meet standards of scale, liquidity, institutional adoption and regulatory transparency.

Our DAT Strategy is designed to deliver both financial and strategic benefits. Financially, it can enhance our flexibility and strengthen our position for future growth initiatives, including acquisitions. Strategically, it opens new business opportunities in the digital asset space where we can leverage our scale, media reach and data analytics expertise. Unlike companies that position themselves primarily as digital asset treasury vehicles, our strategy is intended to complement — not replace — our core Media, Technology and Digital Studio businesses.

We recognize that digital assets are inherently volatile and subject to risks that differ from those of traditional financial instruments. Price fluctuations can be significant, and regulatory, technological, or market developments could affect the value or accessibility of these assets. With these considerations in mind, we have identified BTC, ETH and SOL as the most suitable digital assets for our treasury holdings. BTC is recognized globally as a digital store of value, ETH underpins the leading smart-contract platform and decentralized application ecosystem and SOL provides a high-performance, scalable blockchain with one of the fastest-growing developer communities. Together, these three assets offer scale, liquidity and adoption advantages that distinguish them from smaller digital tokens lacking institutional adoption or regulatory clarity. By limiting our treasury assets to BTC, ETH and SOL, and by implementing our strategy in a gradual and disciplined manner, we seek to balance the potential benefits of digital assets with prudent risk management and long-term shareholder value creation.

Our DAT Strategy does not mean we are abandoning our current business. Instead, we see it supporting and enhancing the media business in key aspects. We believe the combination of our core business growth, the accumulation of high-quality digital assets and our disciplined approach to strategic acquisitions can together drive long-term shareholder value creation.

Next Generation Capital Allocation + Fundamental Business Performance

We are studying multiple approaches to acquiring initial digital assets for our treasury. These may include capital raises, treasury reallocation or other financing methods, but no decision has been made. We recognize that digital assets can potentially mitigate currency debasement and act as an inflation hedge, while also acknowledging the risks and volatility inherent to this asset class.

We are also evaluating options for how best to manage and optimize any digital asset holdings over time. This includes consideration of potential yield-generation mechanisms such as staking, as well as other strategies that could enhance the value of our holdings. No definitive decisions have been taken, and our priority is to ensure any approach reflects prudent risk management and long-term shareholder value creation.

Going forward we will continue to prioritize the performance of EBITDA, while also considering how digital assets can contribute to broader measures of shareholder value.

Multitude of Media-Based Digital Asset Use-Cases

Beyond those core pillars, we also see opportunities to integrate digital assets and blockchain into our business. A particular area of focus is how our scale — with more than 45 million monthly unique users*1 — and our strength in data analytics and digital studio can be applied to the digital asset economy. By combining trusted media brands with audience engagement, we see opportunities to create new businesses and monetization models in this emerging space.

Some actionable examples are:

Taken together, these opportunities could allow us to not only support digital asset adoption and network expansion, but also to create entirely new business lines that sit at the intersection of digital assets, content commerce and our large-scale audience engagement. We believe this combination could drive deeper user loyalty, broaden our monetization channels and extend our leadership in media-driven digital innovation.

Closing Words – Our Journey Ahead

We use the analogy of an airplane lifting off at its point of departure and transiting toward its final destination – small in-flight course corrections, even just a few degrees, can lead you to vastly different destinations. Today we are looking to make an in-flight course correction which we believe could take us and our shareholders to a bright, innovative and forward-thinking future. This attitude is the way we’ve operated since our early beginnings as independent media companies and the mentality that has led us to continue to be relevant and successful so many years later.

We believe a digital asset treasury strategy, alongside our Media, Technology and Digital Studio businesses, can strengthen our capital allocation framework, support innovation and enhance long-term financial performance.

We thank our shareholders for their trust and confidence, and we look forward to our journey together.

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Exhibit 99.3 

TNL Mediagene (NASDAQ:TNMG) Announces Digital Asset Treasury Advisory Group Appointments

TNL Mediagene (Nasdaq: TNMG) (the “Company”), a Tokyo-based next-generation digital media and data group in Asia, in connection with its recently announced digital asset treasury strategy (“DAT Strategy”) today announced appointments to its digital asset treasury advisory group (“DAT Advisory Group”) comprising experts in the fields of digital assets, blockchain and Web3 which will advise the Company and its Board of Directors to ensure its DAT Strategy incorporates industry best practices and operates in full compliance with legal and regulatory requirements. These experts bring prior and concurrent experience from leading digital asset and Web3 companies and their backgrounds span trading, investment, asset management, product development and regulatory engagement, providing the Company with a broad base of industry expertise.

The DAT Advisory Group appointments announced today include the following individuals:

Naoko Okumoto: Naoko is a member of the Company’s board of directors and a seasoned investor, board member, and technology executive with deep experience bridging Silicon Valley and Japan. She is the Founder and Managing Partner of Niremia Collective, a wellbeing technology fund, and CEO of Amber Bridge Partners, a U.S.–Japan cross-border advisory firm. Naoko also founded CoinDesk Japan, serving as its Board Member, and previously led investments as Managing Director of Mistletoe USA, the impact fund created by Taizo Son. Earlier, she was Executive Advisor to SoftBank’s Z Corporation and held executive roles at Yahoo Inc. She currently serves on the boards of Yappli and Transformative Technology (NPO), reflecting her commitment to technology-driven social change and wellbeing.

Zoé Gadsden: Zoé is an advisor to and prior COO of Matter Labs, which is a company building a Layer 2 scaling solution for Ethereum called ZKsync that aims to increase the network’s transaction throughput while reducing transaction fees. The company raised a $200 million DAO (decentralized autonomous organization) to support the project and has also raised $58 million in traditional venture funding from tech and crypto investors including Andreessen Horowitz and Coinbase Ventures. Zoé is a founding member of Female Narratives, an integrated creative agency that operates using a collective of over 100 female and non-binary millennial freelancers to connect brands to real stories. Zoé is a prominent figure in the startup community and has held roles at Google’s accelerator program, Google for Startups, and Tech Open Air, an interdisciplinary tech conference. Zoé was named to the Forbes 30 Under 30 Europe list in Finance.

Hiroto Kobayashi: Hiroto is a visionary advocate and proponent of technological innovation. In his book “After GAFA” he predicted that the advent of Web3 technology would shift the internet from centralized platforms to decentralized ones. His expertise is grounded in practical application: since 2016, he has served as an advisor to overseas blockchain associations and guided major Japanese corporations in implementing blockchain technology. Furthermore, he develops and leads hackathons and curricula focused on the social implementation of blockchain, AI, and IoT. This deep practical experience builds upon a career that began with the founding of WIRED JAPAN in 1994, a publication dedicated to pioneering the future of digital technology.

Richard Lee: Richard is a seasoned entrepreneur and technology leader with deep expertise in media, data and emerging financial technologies. He currently serves as Chief Technology Officer of TNL Mediagene. Prior to joining the group, Richard founded and successfully exited two media ventures – INSIDE and iCook – both acquired by TNL Mediagene. At TNL Mediagene, he has led product development, engineering, and AI-driven innovation, helping the Company expand across content, advertising, and data platforms. In recognition of his achievements, Richard was named to the Forbes 30 Under 30 Asia list in Media, Marketing & Advertising and has been a Google Developer Expert since 2020. His current focus extends into digital finance, where he plays a leading role in building TNL Mediagene’s crypto treasury strategy, evaluating blockchain infrastructure and shaping risk management frameworks for digital assets.

Fox Hsiao: Fox is a successful Taiwan-based founder and entrepreneur who co-founded both lifestyle media company iCook and tech media company INSIDE, which focuses on internet and software startups, tech industry trends, digital life and future technology. At TNL Mediagene Fox is focused on product development, engineering, AI-driven innovation and digital asset treasury operations. Fox has significant experience in internet startups, e-commerce media, fundraising, blockchain, artificial intelligence and related topics as well as significant blockchain-related investment experience including crypto arbitrage trading. Fox will hold the role of in-house crypto specialist for treasury operations at TNL Mediagene.

Further advisor appointments to the DAT Advisory Group are expected to be announced over the coming weeks.

“We are very excited to announce today’s appointments to our DAT Advisory Group. Today’s confirmed appointees bring a wealth of digital asset, blockchain and Web3 experience across trading, investment, technology and the full company lifecycle and represent thought leaders in these fields in Japan, Taiwan and internationally. These appointments will bolster our internal capabilities and align our operations and oversight with industry best practices,” Co-Founder & CEO Joey Chung commented.

“As we embark on our DAT Strategy, we are joined by an exceptional and accomplished group of individuals that we feel bring the right blend of experience to advise the Company and our board of directors in a balanced and thoughtful way. Our DAT Advisory Group is comprised of true pioneers, founders and builders and we are confident that their diverse experience and deep insights will enable us to be bold yet responsible in our decision-making. Together with this team, we are confident in our ability to implement our DAT Strategy in a way that supports our operational and strategic goals safely,” Co-Founder & President Motoko Imada added.

In connection with its recent DAT Strategy announcement, the Company published a shareholder letter detailing its decision to pursue the DAT Strategy, which can be found here:Link

About TNL Mediagene

Headquartered in Tokyo, TNL Mediagene was formed in May 2023 through the merger of Taiwan’s The News Lens Co., Ltd. and Japan’s Mediagene Inc., two of the region’s leading independent digital media groups. The company’s operations span original and licensed media brands in Japanese, Chinese, and English, covering topics such as news, business, technology, science, food, sports, and lifestyle. It also offers AI-driven advertising services, marketing technology platforms, ecommerce, and innovative solutions tailored to the needs of advertising agencies. Known for its political neutrality, appeal to younger audiences, and high-quality content, TNL Mediagene has approximately 500 employees across Asia, with offices in Japan, Taiwan, and Hong Kong.

https://www.tnlmediagene.com/

For further information, please contact

E-mail：IR@tnlmediagene.com

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are based on beliefs and assumptions and on information currently available to TNL Mediagene. Forward-looking statements generally relate to future events or TNL Mediagene’s future financial or operating performance. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing,” “target,” “seek” or the negative or plural of these words, or other similar expressions that are predictions or indicate future events or prospects, although not all forward-looking statements contain these words. Forward-looking statements in this communication include, but are not limited to, statements about TNL Mediagene’s future business plan and growth strategies and statements by TNL Mediagene’s management. Any statements that refer to expectations, projections or other characterizations of future events or circumstances, including strategies or plans, are also forward-looking statements. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by these forward-looking statements. Forward-looking statements in this communication or elsewhere speak only as of the date made. New uncertainties and risks arise from time to time, and it is impossible for TNL Mediagene to predict these events or how they may affect TNL Mediagene. In addition, risks and uncertainties are described in TNL Mediagene’s filings with the Securities and Exchange Commission. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. TNL Mediagene cannot assure you that the forward-looking statements in this communication will prove to be accurate. There may be additional risks that TNL Mediagene presently does not know or that TNL Mediagene currently does not believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by TNL Mediagene, its directors, officers or employees or any other person. Except as required by applicable law, TNL Mediagene does not have any duty to, and does not intend to, update or revise the forward-looking statements in this communication or elsewhere after the date of this communication. You should, therefore, not rely on these forward-looking statements as representing the views of TNL Mediagene as of any date subsequent to the date of this communication.

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