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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): April 14, 2025
| STRAN & COMPANY, INC. |
| (Exact name of registrant as specified in its charter) |
| Nevada | 001-41038 | 04-3297200 | ||
| (State or other jurisdiction of incorporation) |
(Commission File Number) | (IRS Employer Identification No.) |
| 2 Heritage Drive, Suite 600, Quincy, MA | 02171 | |
| (Address of principal executive offices) | (Zip Code) |
| 800-833-3309 |
| (Registrant’s telephone number, including area code) |
| (Former name or former address, if changed since last report) |
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
| ☐ | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
| ☐ | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
| ☐ | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
| ☐ | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Securities registered pursuant to Section 12(b) of the Act:
| Title of each class | Trading Symbol(s) | Name of each exchange on which registered | ||
| Common Stock, par value $0.0001 per share | SWAG | The Nasdaq Stock Market LLC | ||
| Warrants, each warrant exercisable for one share of Common Stock at an exercise price of $4.81375 | SWAGW | The Nasdaq Stock Market LLC |
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 or Rule 12b-2 of the Securities Exchange Act of 1934.
Emerging Growth Company ☒
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02 Results of Operations and Financial Condition.
On April 14, 2025, Stran & Company, Inc. (the “Company”) issued a press release providing a business update and reporting its financial results for the fiscal year ended December 31, 2024. A copy of the press release is furnished as Exhibit 99.1 to this report. The press release also announced that the Company will hold a conference call at 11:00 a.m. Eastern Time on April 15, 2025 to discuss its financial results for the fiscal year ended December 31, 2024, the Company’s corporate progress and other developments. A copy of the press release is furnished as Exhibit 99.1 to this report.
The information furnished pursuant to this Item 2.02 (including Exhibit 99.1 hereto), shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any filing under the Exchange Act or the Securities Act of 1933, as amended (the “Securities Act”), except as expressly set forth by specific reference in such a filing.
Forward-Looking Statements
The press release attached as Exhibit 99.1 hereto and the statements contained therein include “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act, which statements involve substantial risks and uncertainties. Forward-looking statements generally relate to future events or the Company’s future financial or operating performance. In some cases, you can identify these statements because they contain words such as “may,” “will,” “believes,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “should,” “seeks,” “future,” “continue,” “plan,” “target,” “predict,” “potential,” or the negative of such terms, or other comparable terminology that concern the Company’s expectations, strategy, plans, or intentions. Forward-looking statements relating to expectations about future results or events are based upon information available to the Company as of today’s date and are not guarantees of the future performance of the Company, and actual results may vary materially from the results and expectations discussed. Forward-looking statements include, but are not limited to, the Company’s expectations regarding synergies from its acquired businesses, its financial position and operating performance, its expectations regarding its business initiatives, the Company’s expectations about its operating performance, trends in its business, the effectiveness of its growth strategies, its market opportunities, and demand for its products and services in general. The Company’s expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties that could cause actual results to differ materially from those projected, including risks and uncertainties described in the section titled “Risk Factors” in the Company’s periodic reports with the Securities and Exchange Commission. All subsequent written and oral forward-looking statements concerning the Company or other matters and attributable to the Company or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. The Company does not undertake any obligation to publicly update any of these forward-looking statements to reflect events or circumstances that may arise after the date hereof, except as required by law.
Item 7.01 Regulation FD Disclosure.
The information set forth in Item 2.02 of this Current Report on Form 8-K is incorporated by reference herein.
The information furnished pursuant to this Item 7.01 (including Exhibit 99.1 hereto), shall not be deemed “filed” for purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any filing under the Exchange Act or the Securities Act, except as expressly set forth by specific reference in such a filing.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits
| Exhibit No. |
Description of Exhibit | |
| 99.1 | Press Release dated April 14, 2025 | |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| Date: April 14, 2025 | STRAN & COMPANY, INC. | |
| /s/ Andrew Shape | ||
| Name: | Andrew Shape | |
| Title: | President and Chief Executive Officer | |
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Exhibit 99.1
Stran & Company Reports Financial Results for 2024 Fiscal Year
- 2023/2022 Financial Statements Re-audit Completed; Refocusing on Growth and Operational Initiatives -
- Sales Increased 8.8% to $82.7 Million -
- Conference Call Scheduled for Tuesday, April 15 at 11:00 A.M. ET -
Quincy, MA / April 14, 2025 / Stran & Company, Inc. (“Stran” or the “Company”) (NASDAQ: SWAG) (NASDAQ: SWAGW), a leading provider of outsourced marketing solutions specializing in promotional products and loyalty incentives, today announced its financial results for the fiscal year ended December 31, 2024, and provided a business update highlighting strategic progress and forward-looking growth initiatives. Management will host a conference call at 11:00 a.m. Eastern Time on Tuesday, April 15, 2025.
2024 Financial Highlights
| ● | Sales: $82.7 million, an increase of 8.8% year-over-year | |
| ● | Gross Profit: $25.8 million, representing a gross margin of 31.2% | |
| ● | Cash, Cash Equivalents, and Investments: $18.2 million as of December 31, 2024 |
“2024 was a transitional year of operational discipline and long-term investment,” said Andy Shape, Chief Executive Officer of Stran. “While a financial re-audit of our financial statements for the 2023 and 2022 fiscal years required significant time and internal focus, we believe it was a critical step in aligning with a premier audit partner and reinforce trust with our investors. I’m incredibly proud of how our team navigated this complex process. With our financial reporting compliance now restored, we’re back to executing our growth strategy with renewed focus and energy.”
Stran reported record annual sales of $82.7 million—up 8.8% from 2023—and gross profit of $25.8 million. A key driver of this performance was the successful acquisition and integration of the assets of Gander Group, which contributed $9.9 million in sales within just a few months. The acquisition significantly expanded Stran’s footprint in the hospitality and entertainment verticals, and brought in an experienced team whose leadership is already enhancing the Company’s strategic trajectory.
Beyond M&A, the Company secured multiple new multi-year, six-figure contracts across a range of industries, including residential housing development, molecular diagnostics, public transportation, and recreational watercraft manufacturing. These wins highlight the growing demand for Stran’s scalable, tech-enabled promotional programs.
Stran also continued to deepen existing enterprise relationships with notable contract expansions from a global automotive OEM, a multinational engineering firm, and a leading oil and gas provider—underscoring the Company’s track record of delivering results and driving long-term value.
“Looking ahead to 2025 and beyond, we are focused on accelerating organic growth, expanding into high-value verticals, and leveraging our tech-driven platform to deliver innovative marketing solutions at scale,” said Shape. “With the re-audit process behind us, a stronger operating foundation, larger and more diversified operational base, and our expectations of a healthy pipeline of opportunities, we remain optimistic about our growth trajectory and ability to surpass $100 million in annual sales in 2025.. We’re entering our next phase with clarity, momentum, and the financial strength to capitalize on the market opportunity ahead—even amid ongoing macroeconomic complexity.”
Financial Results for the Fiscal Year ended December 31, 2024
Sales increased 8.8% to approximately $82.7 million for the year ended December 31, 2024, from approximately $76.0 million for the year ended December 31, 2023. Sales from the Stran segment decreased to approximately $72.7 million for the year ended December 31, 2024 from approximately $76.0 million for the year ended December 31, 2023. Sales from the Stran Loyalty Solutions, LLC (“SLS”) segment increased to approximately $9.9 million for the year ended December 31, 2024 from zero for the year ended December 31, 2023. The increase in total sales was primarily due to the acquisition of the Gander Group assets in August 2024. For the Stran segment, the decrease in sales was primarily due to lower spending from new and existing clients. For the SLS segment, the increase in sales was due to the acquisition of the Gander Group assets in August 2024.
Gross profit increased 3.9% to approximately $25.8 million, or 31.2% of sales, for the year ended December 31, 2024, from approximately $24.9 million, or 32.7% of sales, for the year ended December 31, 2023. Gross profit of the Stran segment decreased to approximately $23.7 million for the year ended December 31, 2024 from approximately $24.9 million for the year ended December 31, 2023. Gross profit of the SLS segment increased to approximately $2.1 million for the year ended December 31, 2024 from zero for the year ended December 31, 2023. The increase in the dollar amount of total gross profit was primarily due to the acquisition of the Gander Group assets in August 2024. For the Stran segment, the decrease in the dollar amount of gross profit was due to a decrease in sales of approximately $3.3 million, which was partially offset by a decrease in cost of sales of approximately $2.2 million. For the SLS segment, the increase in the dollar amount of gross profit was due to the acquisition of the Gander Group assets in August 2024. The decrease in total gross profit margin to 31.2% for the year ended December 31, 2024 compared to 32.7% for the year ended December 31, 2023 was primarily due to the acquisition of the Gander Group assets in August 2024, which operates at a lower gross margin than the Stran segment. The gross profit margin for the Stran segment remained unchanged at 32.7% for the years ended December 31, 2024 and 2023. The gross profit margin for the SLS segment was 20.8% for the year ended December 31, 2024.
Operating expenses increased 17.6% to approximately $30.7 million for the year ended December 31, 2024, from approximately $26.1 million for the year ended December 31, 2023. Operating expenses of the Stran segment increased to approximately $27.6 million for the year ended December 31, 2024 from approximately $26.1 million for the year ended December 31, 2023. Operating expenses of the SLS segment increased to approximately $3.1 million for the year ended December 31, 2024 from zero for the year ended December 31, 2023. As a percentage of sales, operating expenses increased to 37.2% for the year ended December 31, 2024, from 34.4% for the year ended December 31, 2023. As a percentage of sales, operating expenses of the Stran segment increased to 37.9% for the year ended December 31, 2024 from 34.4% for the year ended December 31, 2023. As a percentage of sales, operating expenses of the SLS segment were 31.4% for the year ended December 31, 2024. For the Stran segment, the increase in the dollar amount of operating expenses was primarily due to expenses related to Stran’s NetSuite enterprise resource planning system implementation, acquisition and integration of the Gander Group assets, and legal and accounting expenses related to the reaudit of historical financial statements. For the SLS segment, the increase in the dollar amount of operating expenses was due to the acquisition of the Gander Group assets in August 2024.
Net loss for the year ended December 31, 2024 was approximately $4.1 million, compared to approximately $0.4 million for the year ended December 31, 2023. This change was primarily due to an increase in operating expenses.
Conference Call
Management will host a conference call at 11:00 a.m. Eastern Time on Tuesday, April 15, 2025, to discuss the Company’s financial results for the fiscal year ended December 31, 2024, as well as the Company’s corporate progress and other developments.
The conference call will be available via telephone by dialing toll free 888-506-0062 for U.S. callers or +1 973-528-0011 for international callers and using entry code: 539224. A webcast of the call may be accessed at https://www.webcaster4.com/Webcast/Page/2855/52332 or on the Company’s website at ir.stran.com/news-events/ir-calendar.
A webcast replay will be available on the Company’s website at ir.stran.com/news-events/ir-calendar through April 15, 2026. A telephone replay of the call will be available approximately one hour following the call, through April 29, 2025, and can be accessed by dialing 877-481-4010 for U.S. callers or +1 919-882-2331 for international callers and entering conference ID: 52332.
About Stran
For over 30 years, Stran has grown to become a leader in the promotional products industry, specializing in complex marketing programs to help recognize the value of promotional products, branded merchandise, and loyalty incentive programs as a tool to drive awareness, build brands and impact sales. Stran is the chosen promotional programs manager of many Fortune 500 companies, across a variety of industries, to execute their promotional marketing, loyalty and incentive, sponsorship activation, recruitment, retention, and wellness campaigns. Stran provides world-class customer service and utilizes cutting-edge technology, including efficient ordering and logistics technology to provide order processing, warehousing and fulfillment functions. The Company’s mission is to develop long-term relationships with its clients, enabling them to connect with both their customers and employees in order to build lasting brand loyalty. Additional information about the Company is available at: www.stran.com.
Forward Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements include, but are not limited to, the Company’s expectations regarding synergies from its acquired businesses, its financial position and operating performance, its expectations regarding its business initiatives, the Company’s expectations about its operating performance, trends in its business, the effectiveness of its growth strategies, its market opportunities, and demand for its products and services in general. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the Company’s periodic reports which are filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.
Contacts:
Investor Relations Contact:
Crescendo Communications, LLC
Tel: (212) 671-1021
SWAG@crescendo-ir.com
Press Contact:
Howie Turkenkopf
press@stran.com
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)
| December 31, 2024 |
December 31, 2023 |
|||||||
| ASSETS | ||||||||
| CURRENT ASSETS: | ||||||||
| Cash and cash equivalents | $ | 9,358 | $ | 8,059 | ||||
| Investments | 8,856 | 10,393 | ||||||
| Accounts receivable, net | 18,092 | 16,223 | ||||||
| Accounts receivable - related parties, net | 573 | 853 | ||||||
| Inventory | 5,389 | 4,782 | ||||||
| Prepaid corporate taxes | 28 | 62 | ||||||
| Prepaid expenses | 2,308 | 953 | ||||||
| Deposits | 423 | 1,717 | ||||||
| Other current assets | 455 | — | ||||||
| Total current assets | 45,482 | 43,042 | ||||||
| Property and equipment, net | 1,701 | 1,521 | ||||||
| OTHER ASSETS: | ||||||||
| Intangible assets - customer lists, net | 4,170 | 3,114 | ||||||
| Intangible assets - trade name | 654 | — | ||||||
| Goodwill | 2,321 | — | ||||||
| Other assets | 23 | 23 | ||||||
| Right of use asset - office leases | 797 | 1,336 | ||||||
| Total other assets | 7,965 | 4,473 | ||||||
| Total assets | $ | 55,148 | $ | 49,036 | ||||
| LIABILITIES AND STOCKHOLDER’S EQUITY | ||||||||
| CURRENT LIABILITIES: | ||||||||
| Accounts payable and accrued expenses | $ | 8,919 | $ | 4,745 | ||||
| Accrued payroll and related | 1,513 | 2,568 | ||||||
| Unearned revenue | 4,423 | 1,116 | ||||||
| Rewards program liability | 6,000 | 875 | ||||||
| Sales tax payable | 353 | 344 | ||||||
| Current portion of contingent earn-out liabilities | 256 | 224 | ||||||
| Current portion of installment payment liabilities | 365 | 786 | ||||||
| Current portion of lease liability | 366 | 528 | ||||||
| Total current liabilities | 22,195 | 11,186 | ||||||
| LONG-TERM LIABILITIES: | ||||||||
| Long-term contingent earn-out liabilities | 455 | 763 | ||||||
| Long-term installment payment liabilities | 425 | 639 | ||||||
| Long-term lease liability | 432 | 798 | ||||||
| Total long-term liabilities | 1,312 | 2,200 | ||||||
| Total liabilities | 23,507 | 13,386 | ||||||
| Commitments and contingencies | ||||||||
| STOCKHOLDER’S EQUITY: | ||||||||
| Preferred stock, $0.0001 par value; 50,000,000 shares authorized, 0 shares issued and outstanding as of December 31, 2024 and 2023, respectively | — | — | ||||||
| Common stock, $0.0001 par value; 300,000,000 shares authorized, 18,598,574 and 18,539,000 shares issued and outstanding as of December 31, 2024 and 2023, respectively | 2 | 2 | ||||||
| Additional paid-in capital | 38,391 | 38,263 | ||||||
| Accumulated deficit | (6,742 | ) | (2,602 | ) | ||||
| Accumulated other comprehensive loss | (10 | ) | (13 | ) | ||||
| Total stockholders’ equity | 31,641 | 35,650 | ||||||
| Total liabilities and stockholders’ equity | $ | 55,148 | $ | 49,036 | ||||
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 2024 and 2023
(in thousands, except share and per share amounts)
| 2024 | 2023 | |||||||
| SALES | ||||||||
| Sales | $ | 82,194 | $ | 75,147 | ||||
| Sales – related parties | 460 | 853 | ||||||
| Total sales | 82,654 | 76,000 | ||||||
| COST OF SALES: | ||||||||
| Cost of sales | 56,487 | 50,492 | ||||||
| Cost of sales - related parties | 354 | 656 | ||||||
| Total cost of sales | 56,841 | 51,148 | ||||||
| GROSS PROFIT | 25,813 | 24,852 | ||||||
| OPERATING EXPENSES: | ||||||||
| General and administrative expenses | 30,707 | 25,310 | ||||||
| Goodwill impairment | — | 810 | ||||||
| Total operating expenses | 30,707 | 26,120 | ||||||
| LOSS FROM OPERATIONS | (4,894 | ) | (1,268 | ) | ||||
| OTHER INCOME: | ||||||||
| Other income | 38 | 186 | ||||||
| Interest income | 305 | 570 | ||||||
| Change in fair value of contingent earn-out liability | 208 | 65 | ||||||
| Realized gain on investments | 208 | 103 | ||||||
| Total other income | 759 | 924 | ||||||
| LOSS BEFORE INCOME TAXES | (4,135 | ) | (344 | ) | ||||
| Provision for income taxes | 5 | 41 | ||||||
| NET LOSS | $ | (4,140 | ) | $ | (385 | ) | ||
| NET LOSS PER COMMON SHARE | ||||||||
| Basic and diluted | $ | (0.22 | ) | $ | (0.02 | ) | ||
| WEIGHTED-AVERAGE COMMON SHARES OUTSTANDING | ||||||||
| Basic and diluted | 18,587,607 | 18,519,892 | ||||||
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