SAFE HARBOR STATEMENT Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including revenues and profitability. The Company cautions that these statements are based on management’s current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein. Such risks and uncertainties include, but are not limited to, the following: our ability to sustain and/or surpass the current level of sales of our products, to adapt to changing consumer preferences, and to effectively respond to competitive products and pricing pressures; our ability to implement our growth strategy, including expanding our business in existing and new sectors and achieving profitability within our Alcohol Brands segment; our ability to adapt to the changing retail landscape with the rapid growth in e-commerce retailers and e-commerce websites; our ability to absorb, reduce or pass on to our bottlers/distributors increases in commodity costs, including freight costs; the impact of the current U.S. presidential administration’s policies on our energy drinks due to concerns about sugar-sweetened beverages, particular ingredients, such as food dyes, and the “generally recognized as safe” (GRAS) process; the impact of proposed or adopted domestic and/or foreign legislation to limit or restrict the sale of energy drinks (including the prohibition of the sale of energy drinks to certain demographics, at certain establishments, in certain container sizes or pursuant to certain governmental programs, such as the Supplemental Nutrition Assistance Program (SNAP)); the impact of changes in U.S. trade policies and the threat or imposition of tariffs on, among other things, our supply chain, input costs, inflation or consumer demand for our products; the imposition of new and/or increased excise sales and/or other taxes on our products; our extensive commercial arrangements with The Coca-Cola Company (TCCC) and, as a result, our future performance’s substantial dependence on the success of our relationship with TCCC; the effects of unilateral decisions by bottlers/distributors and/or retailers on our business, including their distribution and placement of our products, their consolidation, their discontinuation, or restriction of the range of, all or any of our products that they carry, their limitations on the sale or sizes of our products, and/or their devotion of less resources to the sale of our products; changes in the price and/or availability of raw materials and other supply chain issues, such as the availability of products, suitable production facilities and/or co-packing arrangements; possible recalls of our products and/or the consequences and costs of defective production; disruption to our manufacturing facilities and operations related to climate, labor, production difficulties, capacity limitations, regulations or other causes; disruption to and/or lack of effectiveness of our information technology systems, including internal and external cybersecurity threats and breaches; adverse publicity surrounding obesity, alcohol consumption and other health concerns related to our products, product safety and quality; liabilities resulting from legal or regulatory proceedings, government investigations, and/or injunctions; the inherent operational risks presented by the alcoholic beverage industry that may not be adequately covered by insurance or lead to litigation relating to the abuse or misuse of our products; the current uncertainty and volatility in the national and global economy and changes in demand due to such economic conditions, including a slowdown in consumer spending generally; and the impact of military conflicts, including supply chain disruptions, volatility in commodity prices, increased economic uncertainty and escalating geopolitical tensions. For a more detailed discussion of these and other risks that could affect our operating results, see the Company’s reports filed with the Securities and Exchange Commission, including our annual report on Form 10-K for the year ended December 31, 2024 and our subsequently filed quarterly reports. The Company’s actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise.

DISTRIBUTION MONSTER ENERGY PRODUCTS

DISTRIBUTION AFFORDABLE ENERGY PRODUCTS

MONSTER IS NOW DISTRIBUTED IN 138 COUNTRIES AND TERRITORIES. STRATEGIC BRANDS ARE NOW DISTRIBUTED IN 57 COUNTRIES AND TERRITORIES. REIGN IS NOW DISTRIBUTED IN 27 COUNTRIES AND TERRITORIES. AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN 36 COUNTRIES AND TERRITORIES. ONE OR MORE OF THE COMPANY’S ENERGY DRINKS ARE DISTRIBUTED IN A TOTAL OF 158 COUNTRIES AND TERRITORIES WORLDWIDE. As of 11/12/2025 DISTRIBUTION

• GlobalData forecasts a 5-year compound annual growth rate (CAGR) of 8.0% of global off-trade retail sales of energy drinks through 2030. GLOBAL ENERGY DRINK FORECAST Source: GlobalData total off trade retail sales and forecast of energy drinks; Extracted 11/26/2025, reflecting current Q2-2025 project cycle (with updated preliminary Q3-2025 USA update) 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 Value Sales (in USD) $52.9B $61.1B $66.1B $75.0B $79.8B $87.4B $94.7B $102.7B $111.3B $119.7B $128.2B $ % Chg YA 10.2% 15.5% 8.2% 13.4% 6.4% 9.5% 8.4% 8.5% 8.4% 7.5% 7.1% $52.9B $61.1B $66.1B $75.0B $79.8B $87.4B $94.7B $102.7B $111.3B $119.7B $128.2B GLOBAL OFF-TRADE RETAIL SALES & FORECAST OF ENERGY DRINKS 2020-2030

KEY THEMES & TAKEAWAYS • The global energy drink category remains healthy and is growing. • Monster continues to gain market share in many markets globally. • Monster is well-positioned in this category, with a diverse portfolio appealing to a broad range of consumers. • Our marketing messaging continues to resonate and is focused on growing our core and attracting new consumers. • Innovation is a key contributor to growth, and we maintain a robust new product pipeline. • We are proud of our relationship with the Coca-Cola system.

ROB GEHRING Chief Growth Officer

MEC Value $ Share Leadership 66 Coca-Cola Bottlers 6 Brand Families United States 34.7% Canada 36.3% Source: Nielsen Total US xAOC + Conv 4 weeks ending October 25, 2025 TNA Energy; Nielsen Total Canada All Channels 4 weeks ending November 1, 2025 UNITED STATES AND CANADA

ENERGY DRINKS SPARKLING SOFT DRINKS WATER JUICE/JUICE DRINKS RTD TEA RTD COFFEE SPORT DRINKS $ CHG YA $2.2B $1.8B $327.4M $54.4M -$61.4M -$149.4M -$225.2M $ % CHG YA 10.9% 4.3% 1.3% 0.5% -1.4% -5.9% -2.2% $2.2B $1.8B $327.4M $54.4M -$61.4M -$149.4M -$225.2M TOTAL NON-ALC BEVERAGE BY CATEGORY SPARKLING SOFT DRINKS 36.5% WATER 21.4% ENERGY DRINKS 18.7% JUICE/JUICE DRINKS 9.7% SPORT DRINKS 8.2% RTD TEA 3.4% RTD COFFEE 2.0% TOTAL NON-ALC BEVERAGE BY CATEGORY $ SHARE Source: Nielsen Syndicated db Total US xAOC + Conv 52 weeks ending 11/15/2025 • Over the most recent 52-week period, the U.S. non-alcoholic ready-to-drink beverage market achieved $122 billion in retail sales. BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELS, LATEST 52 WEEKS, DOLLAR VOLUME $ SHARE CYA ENERGY DRINKS 1.3% SPARKLING SOFT DRINKS 0.3% RTD TEA -0.2% RTD COFFEE -0.2% JUICE/JUICE DRINKS -0.3% WATER -0.5% SPORT DRINKS -0.5% TOTAL BEVERAGE $ CHG YA $4.0B $ % CHG YA 3.4%

ENERGY DRINKS SPARKLING SOFT DRINKS RTD COFFEE RTD TEA WATER JUICE/JUICE DRINKS SPORT DRINKS UNIT CHG YA 539.2M -25.9M -34.6M -46.5M -106.9M -107.1M -112.1M UNIT % CHG YA 8.4% -0.2% -5.4% -3.1% -1.3% -2.7% -3.5% 539.2M -25.9M -34.6M -46.5M -106.9M -107.1M -112.1M TOTAL NON-ALC BEVERAGE BY CATEGORY • Over the most recent 52-week period, the U.S. market for non-alcoholic ready-to-drink beverages sold 36.3 billion units at retail. Source: Nielsen Syndicated db Total US xAOC + Conv 52 weeks ending 11/15/2025 BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELS, LATEST 52 WEEKS, UNIT VOLUME SPARKLING SOFT DRINKS 33.1% WATER 22.9% ENERGY DRINKS 19.2% JUICE/JUICE DRINKS 10.6% SPORT DRINKS 8.5% RTD TEA 4.0% RTD COFFEE 1.7% TOTAL NON-ALC BEVERAGE BY CATEGORY UNIT SHARE UNIT SHARE CYA ENERGY DRINKS 1.4% RTD COFFEE -0.1% RTD TEA -0.1% SPARKLING SOFT DRINKS -0.2% JUICE/JUICE DRINKS -0.3% SPORT DRINKS -0.3% WATER -0.4% TOTAL BEVERAGE UNIT CHG YA 106.1M UNIT % CHG YA 0.3%

Source: Nielsen Total US xAOC + Conv 13 weeks ending 11/15/2025 TNA Energy BRAND PERFORMANCE TOTAL U.S. ALL CHANNELS, LATEST 13-WEEKS Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA Units Shr Units Shr Chg YA TNA ENERGY $6,043,591,564 10.7% 1,806,261,780 7.7% 100.0 0.0 100.0 0.0 MEC $2,074,929,850 9.1% 612,963,098 4.1% 34.3 -0.5 33.9 -1.2 MONSTER $1,738,970,209 12.4% 500,469,706 7.3% 28.8 0.4 27.7 -0.1 RED BULL $1,971,710,758 6.4% 542,523,007 6.0% 32.6 -1.3 30.0 -0.5 CELSIUS $553,350,922 10.9% 183,931,207 12.8% 9.2 0.0 10.2 0.5 ALANI NU $368,078,898 68.6% 96,942,502 52.1% 6.1 2.1 5.4 1.6 GHOST $177,218,112 17.5% 61,688,117 16.8% 2.9 0.2 3.4 0.3 C4 $171,236,767 7.0% 56,228,481 2.3% 2.8 -0.1 3.1 -0.2 5-HOUR $150,766,685 -7.8% 32,744,791 -7.7% 2.5 -0.5 1.8 -0.3 ROCKSTAR $134,610,501 -10.2% 60,335,017 -10.1% 2.2 -0.5 3.3 -0.7 STARBUCKS $119,741,353 0.2% 33,049,619 8.0% 2.0 -0.2 1.8 0.0 BLOOM $82,458,909 936.6% 22,964,599 615.1% 1.4 1.2 1.3 1.1 ALL OTHER $239,488,808 1.5% 102,891,342 -2.0% 4.0 -0.4 5.7 -0.6

BRAND PERFORMANCE TOTAL U.S. CONVENIENCE, LATEST 4-WEEKS Source: Nielsen Total US Conv 4 weeks ending 11/15/2025 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA Units Shr Units Shr Chg YA TNA ENERGY $1,080,849,153 3.8% 340,366,889 1.6% 100.0 0.0 100.0 0.0 MEC $403,552,025 7.0% 127,451,228 2.1% 37.3 1.1 37.4 0.2 MONSTER $327,688,067 10.7% 102,908,326 6.7% 30.3 1.9 30.2 1.5 RED BULL $377,518,153 -3.4% 109,862,860 -4.0% 34.9 -2.6 32.3 -1.9 CELSIUS $85,436,312 13.6% 30,683,183 11.7% 7.9 0.7 9.0 0.8 ALANI NU $35,677,441 85.0% 10,571,121 81.5% 3.3 1.4 3.1 1.4 C4 $35,221,393 -0.6% 11,278,508 -1.7% 3.3 -0.1 3.3 -0.1 GHOST $35,186,577 11.9% 11,505,666 9.8% 3.3 0.2 3.4 0.3 5-HOUR $27,909,604 -8.8% 7,429,920 -8.9% 2.6 -0.4 2.2 -0.3 ROCKSTAR $24,907,612 -11.1% 9,759,784 -13.7% 2.3 -0.4 2.9 -0.5 STARBUCKS $22,221,188 -4.7% 5,636,903 -0.9% 2.1 -0.2 1.7 0.0 BLOOM $2,684,850 0.0% 913,020 0.0% 0.2 0.2 0.3 0.3 ALL OTHER $30,533,999 0.9% 15,274,696 -0.9% 2.8 -0.1 4.5 -0.1

0 5 10 15 20 25 30 35 40 JAN 24 FEB 24 MAR 24 APR 24 MAY 24 JUN 24 JUL 24 AUG 24 SEP 24 OCT 24 NOV 24 DEC 24 JAN 25 FEB 25 MAR 25 APR 25 MAY 25 JUN 25 JUL 25 AUG 25 SEP 25 OCT 25 MEC MONSTER RED BULL CELSIUS ALANI NU GHOST C4 ROCKSTAR Source: Nielsen Total US xAOC + Conv TNA Energy SHARE TRENDS TOTAL U.S. ALL CHANNELS, DOLLAR SHARE

REVENUE GROWTH MANAGEMENT CHANNEL PORTFOLIO CONSUMER PROFITABLE GROWTH

42.0% 36.2% 28.2% 27.9% 19.4% 17.1% 9.8% SSD Sport Drinks RTD Tea JC/JD Water Energy Drinks RTD Coffee AVG 192OZ EQ PRICE % CHG 4YA NARTD PRICING 2022-2025 YTD Source: Nielsen Syndicated database Total US xAOC + Conv YTD ending 11/15/25

POWER OF THE CONSUMER 13% of MEC shoppers are new to the energy drink category, contributing an incremental $276M in category growth. Source: Numerator Insights Total Commerce 52 weeks ending 10/26/2025 n = 48,049 MEC Shoppers 2x+ trips 82.9 52.0 MEC Energy Drink Shoppers Energy Drink Shoppers Avg. Annual Trips per Household on Energy Drinks $581.99 $367.12 MEC Energy Drink Shoppers Energy Drink Shoppers Avg. Annual Spend per Household on Energy Drinks MEC shoppers are highly engaged with the energy drink category, spending 59% more and making 59% more trips than the average category shopper. MEC drives category growth through New Shopper Acquisition! + Source: Numerator Insights Total Commerce 52 weeks ending 10/26/2025 n = 14,575 New MEC Shoppers