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6-K 1 tm2531919d1_6k.htm FORM 6-K

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of November 2025

 

 

 

Commission File Number: 001-39601

 

 

 

MINISO Group Holding Limited

 

8F, M Plaza, No. 109, Pazhou Avenue

Haizhu District, Guangzhou 510000, Guangdong Province

The People’s Republic of China
(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F x           Form 40-F  ¨

 

 

 

 

 

Exhibit Index

 

Exhibit 99.1 — Press Release — MINISO Group Announces September Quarter and First Nine Months of 2025 Unaudited Financial Results

Exhibit 99.2 — Announcement with the Stock Exchange of Hong Kong Limited — Inside Information — Unaudited Financial Results for the Three Months and the Nine Months Ended September 30, 2025

Exhibit 99.3 — Next Day Disclosure Return Dated November 21, 2025

Exhibit 99.4 — Next Day Disclosure Return Dated November 23, 2025

 

 


 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  MINISO Group Holding Limited
       
  By : /s/ Jingjing Zhang
  Name : Jingjing Zhang
  Title : Chief Financial Officer

 

Date: November 24, 2025

 

 

 

EX-99.1 2 tm2531919d1_ex99-1.htm EXHIBIT 99.1

 

Exhibit 99.1

 

MINISO Group Announces September Quarter and First Nine Months of 2025 Unaudited Financial Results

 

MINISO Group Momentum Further Accelerated: Same-Store GMV(1) Increased Mid-single Digit in September Quarter; Revenue Increased 28.2%; Adjusted Operating Profit Increased 14.8%;

MINISO Brand Added 102 Net New Stores in Mainland China with Strong Same-Store GMV(1) Growth (“SSSG”) of High-single Digit for September Quarter;

TOP TOY Brand Revenue(2) Increased 111.4%, another New Quarterly Growth Record

MINISO Group Achieved the Milestone of 8,000 Stores Globally with Quarterly Revenue Surpassed RMB5 Billion for the First Time

 

GUANGZHOU, China, November 20, 2025 /PRNewswire/ -- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) (“MINISO”, “MINISO Group” or the “Company”), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced its unaudited financial results for the three months and the nine months ended September 30, 2025 (the “September Quarter” and the “First Nine Months”, respectively).

 

Financial Highlights for the September Quarter

 

· Revenue increased 28.2% year over year to RMB5,796.6 million (US$814.3 million), above the high end of the Company’s previous guidance range of 25%-28%.

 

· All three of the Company’s operating segments delivered an upward momentum in SSSG during the September Quarter, lifting group-level SSSG to a mid-single digit level.

 

· MINISO Brand’s SSSG was mid-single digit year over year, underpinned by (i) an exceptional high-single-digit growth in mainland China, and (ii) a low-single-digit growth in overseas markets.

 

· TOP TOY Brand’s SSSG advanced at a mid-single digit rate year over year.

 

· Gross profit increased 27.6% year over year to RMB2,590.1 million (US$363.8 million).

 

· Gross margin was 44.7%, compared to 44.9% in the same period last year.

 

· Operating profit was RMB846.6 million (US$118.9 million), compared to RMB852.6 million in the same period last year.

 

· Adjusted operating profit(3) increased 14.8% year over year to RMB1,022.3 million (US$143.6 million), with adjusted operating margin of 17.6%.

 

· Profit for the period was RMB443.2 million (US$62.3 million), compared to RMB648.3 million in the same period last year.

 

· Adjusted net profit(3) increased 11.7% year over year to RMB766.8 million (US$107.7 million).

 

· Adjusted net margin(3) was 13.2%, compared to 15.2% in the same period last year.

 

· Adjusted EBITDA(3) increased 18.8% year over year to RMB1,353.8 million (US$190.2 million).

 

· Adjusted EBITDA margin(3) was 23.4%, compared to 25.2% in the same period last year.

 

· Adjusted basic and diluted earnings per ADS(3) were both RMB2.48 (US$0.35), increased by 12.7% year over year.

 

· Net cash from operating activities was RMB1,299.6 million (USD182.6 million) in the September Quarter, with an operating cash flow to adjusted net profit ratio of 1.7. Capital expenditure was RMB330.3 million (US$46.4 million) and free cash flow was RMB969.3 million (US$136.2 million) for the September Quarter.

 

1 


 

Financial Highlights for the First Nine Months

 

· Revenue increased 23.7% year over year to RMB15,189.8 million (US$2,133.7 million).

 

· Gross profit increased 24.5% year over year to RMB6,747.0 million (US$947.7 million).

 

· Gross margin was 44.4%, compared to 44.1% in the same period last year.

 

· Operating profit was RMB2,392.5 million (US$336.1 million), compared to RMB2,347.4 million in the same period last year.

 

· Adjusted operating profit(3) increased 6.5% year over year to RMB2,608.8 million (US$366.5 million), with adjusted operating margin of 17.2%.

 

· Profit for the period was RMB1,349.2 million (US$189.5 million), compared with RMB1,825.7 million in the same period last year.

 

· Adjusted net profit(3) increased 6.1% year over year to RMB2,045.5 million (US$287.3 million), compared with RMB1,928.1 million in the same period last year.

 

· Adjusted net margin(3) was 13.5%, compared to 15.7% in the same period last year.

 

· Adjusted EBITDA(3) increased 14.0% year over year to RMB3,540.6 million (US$497.3 million).

 

· Adjusted EBITDA margin(3) was 23.3%, compared to 25.3% in the same period last year.

 

· Adjusted basic earnings per ADS(3) increased 7.8% year over year to RMB6.64 (US$0.93).

 

· Adjusted diluted earnings per ADS(3) increased 8.5% year over year to RMB6.64 (US$0.93).

 

· Cash Position(4) was RMB7,766.2 million (US$1,090.9 million) as of September 30, 2025, compared to RMB6,698.1 million as of December 31, 2024.

 

· Net cash from operating activities was RMB2,313.8 million (US$325.0 million). Capital expenditure was RMB765.0 million (US$107.5 million) and free cash flow was RMB1,548.8 million (US$217.6 million) for the First Nine Months.

 

Operational Highlights

 

· Total number of stores on group level was 8,138 as of September 30, 2025, achieving the milestone of 8,000 stores, with a year-over-year increase of 718 net new stores.

 

· Number of MINISO stores was 7,831 as of September 30, 2025, representing a year-over-year increase of 645 net new stores.

 

· Number of MINISO stores in mainland China was 4,407 as of September 30, 2025, representing a year-over-year increase of 157 net new stores.

 

· Number of MINISO stores in overseas markets reached 3,424 as of September 30, 2025, representing a year-over-year increase of 488 net new stores.

 

· Number of TOP TOY stores was 307 as of September 30, 2025, representing a year-over-year increase of 73 net new stores.

 

 

Notes:

 

(1) “Same-store GMV” refers to the GMV generated by those stores that opened prior to the beginning of the comparative periods and remained open as of the end of the comparative periods and closed for less than 30 days during both comparative periods. “SSSG” refers to the year-over-year growth of same-store GMV.

 

(2) Represents only revenue generated from external parties.

 

(3) See the sections titled “Non-IFRS Financial Measures” and “Reconciliation of Non-IFRS Financial Measures” in this press release for more information.

 

(4) “Cash position” refers to the combined balance of the Company’s cash and cash equivalents, restricted cash, term deposits with original maturity over three months, and other investments recorded as current assets.

 

2 


 

The following table provides a breakdown of the Company’s store network and its changes on a year-over-year basis. The number of directly operated stores reached 700 on group level. 75.7% of new MINISO stores in the past twelve months were located in overseas markets.

 

    As of    

 
   

September 30,

2024

   

September 30,

2025

    YoY  
Number of stores on group level     7,420       8,138       718  
Number of MINISO stores     7,186       7,831       645  
Mainland China     4,250       4,407       157  
—Directly operated stores     29       21       (8 )
—Stores operated under MINISO Retail Partner model     4,196       4,358       162  
—Stores operated under distributor model     25       28       3  
Overseas     2,936       3,424       488  
—Directly operated stores     422       637       215  
—Stores operated under MINISO Retail Partner model     372       429       57  
—Stores operated under distributor model     2,142       2,358       216  
Number of TOP TOY stores     234       307       73  
—Directly operated stores     29       42       13  
—Stores operated under TOP TOY Retail Partner model(1)     205       258       53  
—Stores operated under distributor model     -       7       7  

 

 

Note:

 

(1) TOP TOY Retail Partner model is a hybrid store operation model similar to MINISO Retail Partner model, taking advantageous elements from the franchise store model and the directly operated chain store model, both of which are industry norms.

 

Mr. Guofu Ye, Founder, Chairman, and CEO of MINISO, commented, “We are thrilled to see two significant milestones achieved by MINISO Group in the September Quarter: quarterly revenue surpassed RMB 5 billion for the first time, and MINISO Group's global store counts exceeded 8,000. In the September Quarter, MINISO mainland China delivered an exceptional performance, with over 100 net new stores on a quarterly basis and a high-single-digit level SSSG in this quarter. Both net store expansion and SSSG demonstrated sequential acceleration. Against the backdrop of a highly competitive physical retail environment in domestic market, MINISO mainland China’s outstanding results further underscored our ability to respond agilely, execute effectively, and leverage the resilience of our business model. SSSG in MINISO mainland China from year to date reached low-single digit. We are steadily progressing toward our goal of achieving full-year positive SSSG for MINISO mainland China in 2025."

 

"MINISO overseas had also shown sequential improvement in its same-store GMV, with growth accelerating to low-single digit in the September Quarter. Our strategic markets, such as North America and Europe, continued to deliver outstanding SSSG. We expected to see more momentum from SSSG in the growth of overseas markets, signaling a higher-quality growth that is more sustainable and carries lower operational risk. Meanwhile, we were thrilled to see that the operating margin of MINISO overseas directly operated business has year-over-year improvement, which demonstrated continuous and steady improvement in MINISO's fundamental operational strengths. Notably, TOP TOY achieved a remarkable 111.4% year-over-year revenue increase in the September Quarter, significantly exceeding our expectations and demonstrating its strong market leadership and growth potential in the pop toy industry." Mr. Ye continued.

 

3 


 

Mr. Eason Zhang, CFO of MINISO, commented, “The year-over-year revenue growth on group level reached 28.2%, above our previous guidance. Adjusted operating profit increased 14.8% year over year. Adjusted operating margin was 17.6%, with year-over-year margin contraction sequentially narrowing from previous quarters, both in line with our previous guidance. Adjusted EBITDA increased 18.8% year over year, with a trend of sequential quarterly acceleration in year-over-year growth. Adjusted EBITDA margin reached 23.4%.”

 

" Net cash from operating cash flow was RMB1,299.6 million in this quarter, with an operating cash flow to adjusted net profit ratio of 1.7. As of September 30, our cash position reached RMB7.77 billion. Net cash from operating cash flow for the First Nine Months reached 2,313.8 million, surpassing adjusted net profit in the same period. It demonstrated our solid financial position, high-quality profitability and efficient management ability in working capital, and further underscored the resilience and robust operational cash flow generation of our business that will fuel our future high-quality growth.” Mr. Zhang concluded.

 

Operational Updates

 

October 2025: According to the Company’s preliminary estimates, the SSSG for MINISO mainland China reached a low-teens level for the whole month of October.

 

Financial Results for the September Quarter

 

Revenue was RMB5,796.6 million (US$814.3 million), representing an increase of 28.2% year over year.

 

Revenue from MINISO brand increased by 22.9% year over year to RMB5,221.5 million (US$733.5 million), including (i) an increase of 19.3% in revenue from MINISO brand in mainland China, accelerating sequentially by quarters in 2025, and (ii) an increase of 27.7% in revenue from MINISO brand in overseas markets. Overseas revenue contributed to 44.3% of revenue from MINISO brand.

 

Revenue from TOP TOY brand(1) increased by 111.4% to RMB574.5 million (US$80.7 million).

 

For more information on the composition and year-over-year change of revenue, please refer to the “Unaudited Additional Information” in this press release.

 

Cost of sales was RMB3,206.6 million (US$450.4 million), representing an increase of 28.6% year over year.

 

Gross profit was RMB2,590.1 million (US$363.8 million), representing an increase of 27.6% year over year.

 

Gross margin was 44.7%, compared to 44.9% in the same period last year.

 

Selling and distribution expenses were RMB1,429.9 million (US$200.9 million), representing an increase of 43.5% year over year. Excluding share-based compensation expenses, selling and distribution expenses were RMB1,333.9 million (US$187.4 million), representing an increase of 36.5% year over year. The year-over-year increase was mainly attributable to the Company’s investments into directly operated stores to pursue the future success of the Company’s business, especially in strategic overseas markets such as the U.S. market. As of September 30, 2025, total number of directly operated stores on the group level was 700, compared to 480 as of September 30, 2024. In the September Quarter, revenue from directly operated stores increased 69.9%, while related expenses including rental and related expenses, depreciation and amortization expenses together with payroll excluding share-based compensation expenses increased 40.7%, decelerating from the year-over-year increase of 71.4% and 56.3% in March and June quarter of 2025, respectively. Promotion and advertising expenses increased 43.3%, as a percentage of revenue stabilizing at around 3% in both comparative periods. Licensing expenses increased 20.8%, as a percentage of revenue stabilizing at around 3% in both comparative periods as well. Logistics expenses increased 23.3% year over year.

 

4 


 

General and administrative expenses were RMB343.8 million (US$48.3 million), representing an increase of 45.6% year over year. Excluding share-based compensation expenses, general and administrative expenses were RMB264.0 million (US$37.1 million), representing an increase of 21.4% year over year. The year-over-year increase was primarily due to the increase of personnel-related expenses in relation to the growth of the Company’s business. The increase in equity-settled share-based payment expenses was mainly related to TOP TOY brand.

 

Other net income was RMB34.3 million (US$4.8 million), compared to RMB36.8 million in the same period last year. The year-over-year decrease was mainly due to a larger net foreign exchange loss compared with the same period last year, partially offset by an increase in investment income from wealth management products.

 

Operating profit was RMB846.6 million (US$118.9 million), compared with RMB852.6 million in the same period last year.

 

Adjusted operating profit(2) was RMB1,022.3 million (US$143.6 million), representing an increase of 14.8% year over year, with adjusted operating margin of 17.6%. The year-over-year contraction in adjusted operating margin has narrowed sequentially from 4.2 percentage points in the March quarter, to 2.3 percentage points in the June quarter and further narrowed down to 2.1 percentage points in the September Quarter.

 

Net finance cost was RMB104.5 million (US$14.7 million), compared to net finance income of RMB7.8 million in the same period last year. The year-over-year increase in finance cost was due to (i) increased interest expenses in relation to the equity linked securities issued by the Company in January 2025 ( the “Equity Linked Securities”) and the bank loans used for the acquisition of the equity interest of Yonghui Superstores Co., Ltd*(永輝超市股份有限公司) (“Yonghui”), both of which have been excluded in non-IFRS financial measures(2), and (ii) increased interest expenses on lease liabilities corresponding to the Company’s investment in directly operated stores.

 

Share of loss of equity-accounted investees, net of tax was RMB145.1 million (US$20.4 million), compared to share of profit of RMB2.0 million in the same period last year. The year-over-year change was mainly attributable to share of loss in Yonghui, which has been excluded in non-IFRS financial measures(2).

 

Other gain was RMB73.2 million (US$10.3 million), mainly attributable to gain from fair value change of derivatives under mark-to-market impact, which was in relation to the Equity Linked Securities and has been excluded in non-IFRS financial measures(2).

 

Effective tax rate was 33.9%, compared to 24.8% in the same period last year.

 

Adjusted effective tax rate(2) was 22.8%, which excluded the impact on effective tax rate as a result of adjusted items, compared to 23.8% in the same period last year.

 

5 


 

Profit for the period was RMB443.2 million (US$62.3 million), compared to RMB648.3 million in the same period last year.

 

Adjusted net profit(2) was RMB766.8 million (US$107.7 million), increased by 11.7% year over year.

 

Adjusted net margin(2) was 13.2%, compared to 15.2% in the same period last year.

 

Adjusted EBITDA(2) was RMB1,353.8 million (US$190.2 million), representing an increase of 18.8% year over year.

 

Adjusted EBITDA margin(2) was 23.4%, compared to 25.2% in the same period last year.

 

Basic and diluted earnings per ADS were both RMB1.44 (US$0.20) in the September Quarter, compared with RMB2.08 in the same period last year.

 

Adjusted basic and diluted earnings per ADS(2) were both RMB2.48 (US$0.35) in the September Quarter, representing an increase of 12.7% year over year from RMB2.20 in the same period last year.

 

Net cash from operating activities was RMB1,299.6 million (USD182.6 million) in the September Quarter, with an operating cash flow to adjusted net profit ratio of 1.7. Capital expenditure was RMB330.3 million (US$46.4 million) and free cash flow was RMB969.3 million (US$136.2 million) for the September Quarter.

 

Financial Results for the First Nine Months

 

Revenue was RMB15,189.8 million (US$2,133.7 million), representing an increase of 23.7% year over year.

 

Revenue from MINISO brand increased by 19.8% to RMB13,870.5 million (US$1,948.4 million), including (i) an increase of 14.1% in revenue from MINISO brand in mainland China, and (ii) an increase of 28.7% in revenue from MINISO brand in overseas markets. The overseas revenue contributed to 42.1% of revenue from MINISO brand, compared to 39.2% in the same period last year.

 

Revenue from TOP TOY brand(1) increased by 87.9% to RMB1,316.6 million (US$184.9 million).

 

For more information on the composition and year-over-year change of revenue, please refer to the “Unaudited Additional Information” in this press release.

 

Cost of sales was RMB8,442.8 million (US$1,185.9 million), representing an increase of 23.0% year over year.

 

Gross profit was RMB6,747.0 million (US$947.7 million), representing an increase of 24.5% year over year.

 

Gross margin reached 44.4%, representing a year-over-year increase of 0.3 percentage point.

 

Selling and distribution expenses were RMB3,610.9 million (US$507.2 million), increased by 43.4% year over year. Excluding share-based compensation expenses, selling and distribution expenses were RMB3,501.0 million (US$491.8 million), increased by 42.4% year over year.

 

6 


 

General and administrative expenses were RMB847.5 million (US$119.0 million), increased by 29.4% year over year. Excluding share-based compensation expenses, general and administrative expenses were RMB741.1 million (US$104.1 million), increased by 20.9% year over year.

 

Other net income was RMB132.5 million (US$18.6 million), compared to RMB78.5 million in the same period last year. The year-over-year increase was mainly due to (i) a net foreign exchange gain compared with a net foreign exchange loss in the same period last year, and (ii) an increase in investment income from wealth management products.

 

Operating profit was RMB2,392.5 million (US$336.1 million), compared to RMB2,347.4 million in the same period last year.

 

Adjusted operating profit(2) was RMB2,608.8 million (US$366.5 million), representing an increase of 6.5% year over year.

 

Net finance cost was RMB232.9 million (US$32.7 million), compared to net finance income of RMB41.9 million in the same period last year. The year-over-year increase in finance cost was due to (i) increased interest expenses in relation to the Equity Linked Securities and the bank loans used for the acquisition of the equity interest of Yonghui, both of which have been excluded in non-IFRS financial measures(2), and (ii) increased interest expenses on lease liabilities corresponding to the Company’s investment in directly operated stores.

 

Share of loss of equity-accounted investees, net of tax was RMB284.1 million (US$39.9 million), compared with share of profit of RMB2.3 million in the same period last year. The year-over-year change was mainly attributable to share of loss in Yonghui, which has been excluded in non-IFRS financial measures(2).

 

Other expenses was RMB11.2 million (US$1.6 million), mainly attributable to loss from fair value change of derivatives under mark-to-market impact and issuance cost of derivatives, which were in relation to the Equity Linked Securities and have been excluded in non-IFRS financial measures(2).

 

Effective tax rate was 27.6%, compared to 23.7% in the same period last year.

 

Adjusted effective tax rate(2) was 20.1%, which excluded the impact on effective tax rate as a result of adjusted items, compared to 22.7% in the same period last year.

 

Profit for the period was RMB1,349.2 million (US$189.5 million), compared to RMB1,825.7 million in the same period last year.

 

Adjusted net profit(2) was RMB2,045.5 million (US$287.3 million), compared to RMB1,928.1 million in the same period last year.

 

Adjusted net margin(2) was 13.5%, compared to 15.7% in the same period last year.

 

Adjusted EBITDA(2) increased 14.0% year over year to RMB3,540.6 million (US$497.3 million).

 

Adjusted EBITDA margin(2) was 23.3%, compared to 25.3% in the same period last year.

 

7 


 

Basic earnings per ADS was RMB4.40 (US$0.62), compared to RMB5.84 in the same period last year.

 

Diluted earnings per ADS was RMB4.36 (US$0.61), compared to RMB5.80 in the same period last year.

 

Adjusted basic earnings per ADS(2) increased 7.8% year over year to RMB6.64 (US$0.93), compared to RMB6.16 in the same period last year.

 

Adjusted diluted earnings per ADS(2) increased 8.5% year over year to RMB6.64 (US$0.93), compared to RMB6.12 in the same period last year.

 

Cash position, which was the combined balance of the Company’s cash and cash equivalents, restricted cash, term deposits, and other investments recorded as current assets was RMB7,766.2 million (US$1,090.9 million) as of September 30, 2025, compared to RMB6,698.1 million as of December 31, 2024.

 

Net cash from operating activities was RMB2,313.8 million (US$325.0 million). Capital expenditure was RMB765.0 million (US$107.5 million) and free cash flow was RMB1,548.8 million (US$217.6 million) for the First Nine Months.

 

 

Notes:

 

(1) Revenue from TOP TOY brand only represents revenue generated from external parties.

 

(2) See the sections titled “Non-IFRS Financial Measures” and “Reconciliation of Non-IFRS Financial Measures” in this press release for more information.

 

Conference Call

 

The Company’s management will hold an earnings conference call at 4:00 A.M. Eastern Time on Friday, November 21, 2025 (5:00 P.M. Beijing Time on the same day) to discuss the financial results. Simultaneous interpretation in English will be provided during the conference call. The conference call can be accessed via the following methods:

 

Access 1

 

Join Zoom meeting.

 

Zoom link: https://zoom.us/j/97158482833?pwd=msvkC9gwjBFY7o1WCnQWqSJ4cpKEAD.1

Meeting Number: 971 5848 2833

Meeting Passcode: 9896

 

8 


 

Access 2

 

Listeners of the meeting may access the call by dialing the following numbers and using the same meeting number and passcode as access 1.

 

United States: +1 689 278 1000 (or +1 719 359 4580)
Hong Kong, China: +852 5803 3730 (or +852 5803 3731)
United Kingdom: +44 203 481 5237 (or +44 131 460 1196)
France: +33 1 7037 9729 (or +33 1 7037 2246)
Singapore: +65 3158 7288 (or +65 3165 1065)
Canada: +1 438 809 7799 (or +1 204 272 7920)

 

Access 3

 

Listeners of the meeting can also access the call through the Company’s investor relations website at https://ir.miniso.com/.

 

The replay will be available approximately two hours after the conclusion of the live event at the Company’s investor relations website at https://ir.miniso.com/.

 

About MINISO Group

 

MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO’s wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand “MINISO” as a globally recognized retail brand and established a massive store network worldwide. For more information, please visit https://ir.miniso.com/.

 

Exchange Rate

 

The U.S. dollar (US$) amounts disclosed in this press release, except for those transaction amounts that were actually settled in U.S. dollars, are presented solely for the convenience of the readers. The conversion of Renminbi (RMB) into US$ in this press release is based on the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of September 30, 2025, which was RMB7.1190 to US$1.0000. The percentages stated in this press release are calculated based on the RMB amounts.

 

Non-IFRS Financial Measures

 

In evaluating the business, MINISO considers and uses adjusted operating profit, adjusted operating margin, adjusted effective tax rate, adjusted net profit, adjusted net margin, adjusted EBITDA, adjusted EBITDA margin, adjusted basic and diluted net earnings per share and adjusted basic and diluted net earnings per ADS as supplemental measures to review and assess its operating performance. The presentation of these non-IFRS financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with IFRS. MINISO defines adjusted operating profit as operating profit for the period excluding equity-settled share-based payment expenses. MINISO calculates adjusted operating margin by dividing adjusted operating profit by revenue for the same period. MINISO defines adjusted effective tax rate as the effective tax rate excluding the tax impact of adjusted items under non-IFRS financial measures. MINISO defines adjusted net profit as profit for the period excluding equity-settled share-based payment expenses, gain or loss from fair value change of derivatives, issuance cost of derivatives and interest expenses related to the Equity Linked Securities, interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui, and share of profit or loss of Yonghui, net of tax. MINISO calculates adjusted net margin by dividing adjusted net profit by revenue for the same period. MINISO defines adjusted EBITDA as adjusted net profit plus depreciation and amortization, finance costs excluding interest expenses related to the Equity Linked Securities and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui and income tax expense. Adjusted EBITDA margin is computed by dividing adjusted EBITDA by revenue for the period. MINISO computes adjusted basic and diluted net earnings per ADS by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ADSs represented by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis. MINISO computes adjusted basic and diluted net earnings per share in the same way as it calculates adjusted basic and diluted net earnings per ADS, except that it uses the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis as the denominator instead of the number of ADSs represented by these ordinary shares.

 

9 


 

MINISO presents these non-IFRS financial measures because they are used by the management to evaluate its operating performance and formulate business plans. These non-IFRS financial measures enable the management to assess its operating results without considering the impacts of the aforementioned non-cash and other adjustment items that MINISO does not consider to be indicative of its operating performance in the future. Accordingly, MINISO believes that the use of these non-IFRS financial measures provides useful information to investors and others in understanding and evaluating its operating results in the same manner as the management and board of directors.

 

These non-IFRS financial measures are not defined under IFRS and are not presented in accordance with IFRS. These non-IFRS financial measures have limitations as analytical tools. One of the key limitations of using these non-IFRS financial measures is that they do not reflect all items of income and expense that affect MINISO’s operations. Further, these non-IFRS financial measures may differ from the non-IFRS information used by other companies, including peer companies, and therefore their comparability may be limited.

 

These non-IFRS financial measures should not be considered in isolation or construed as alternatives to profit, net profit margin, basic and diluted earnings per share and basic and diluted earnings per ADS, as applicable, or any other measures of performance or as indicators of MINISO’s operating performance. Investors are encouraged to review MINISO’s historical non-IFRS financial measures in light of the most directly comparable IFRS measures, as shown below. The non-IFRS financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting the usefulness of such measures when analyzing MINISO’s data comparatively. MINISO encourages you to review its financial information in its entirety and not rely on a single financial measure.

 

For more information on the non-IFRS financial measures, please see the table captioned “Reconciliation of Non-IFRS Financial Measures” set forth at the end of this press release.

 

Safe Harbor Statement

 

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as “may”, “will”, “expect”, “anticipate”, “aim”, “estimate”, “intend”, “plan”, “believe”, “is/are likely to”, “potential”, “continue” or other similar expressions. Among other things, the quotations from management in this announcement, as well as MINISO’s strategic and operational plans, contain forward-looking statements. MINISO may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”) and The Stock Exchange of Hong Kong Limited (the “HKEX”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MINISO’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MINISO’s mission, goals and strategies; future business development, financial conditions and results of operations; the expected growth of the retail market and the market of branded variety retail of lifestyle products in China and globally; expectations regarding demand for and market acceptance of MINISO’s products; expectations regarding MINISO’s relationships with consumers, suppliers, MINISO Retail Partners, local distributors, and other business partners; competition in the industry; proposed use of proceeds; and relevant government policies and regulations relating to MINISO’s business and the industry. Further information regarding these and other risks is included in MINISO’s filings with the SEC and the HKEX. All information provided in this press release and in the attachments is as of the date of this press release, and MINISO undertakes no obligation to update any forward-looking statement, except as required under applicable law.

 

Investor Relations Contact:

 

MINISO Group Holding Limited
Email: ir@miniso.com
Phone: +86 (20) 36228788 Ext.8039

 

10 


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

(Expressed in thousands)

 

    As at     As at  
    December 31, 2024     September 30, 2025  
    (Audited)     (Unaudited)  
      RMB’000       RMB’000       US$’000  
ASSETS                        
Non-current assets                        
Property, plant and equipment     1,436,939       1,919,666       269,654  
Right-of-use assets     4,172,083       5,008,473       703,536  
Intangible assets     8,802       98,185       13,792  
Goodwill     21,418       225,840       31,724  
Deferred tax assets     181,948       216,410       30,399  
Other investments     123,399       147,944       20,782  
Trade and other receivables     341,288       149,312       20,974  
Term deposits     140,183       -       -  
Financial derivative assets     -       1,108,926       155,770  
Interests in equity-accounted investees     38,567       6,030,265       847,066  
                         
      6,464,627       14,905,021       2,093,697  
                         
Current assets                        
Other investments     100,000       4,396,781       617,612  
Inventories     2,750,389       3,287,721       461,823  
Trade and other receivables     2,207,013       2,709,889       380,656  
Cash and cash equivalents     6,328,121       3,099,079       435,325  
Restricted cash     1,026       7,138       1,003  
Term deposits     268,952       263,182       36,969  
                         
      11,655,501       13,763,790       1,933,388  
                         
Total assets     18,120,128       28,668,811       4,027,085  

 

11 


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (CONTINUED)

(Expressed in thousands)

 

    As at     As at  
    December 31, 2024     September 30, 2025  
    (Audited)     (Unaudited)  
    RMB’000     RMB’000     US$’000  
EQUITY                        
Share capital     94       94       13  
Additional paid-in capital     4,683,577       2,902,595       407,725  
Other reserves     1,329,126       2,204,724       309,696  
Retained earnings     4,302,177       5,636,230       791,717  
                         
Equity attributable to equity shareholders of the Company     10,314,974       10,743,643       1,509,151  
Non-controlling interests     40,548       84,197       11,827  
                         
Total equity     10,355,522       10,827,840       1,520,978  
                         
LIABILITIES                        
Non-current liabilities                        
Contract liabilities     35,145       23,271       3,269  
Loans and borrowings     4,310       5,622,289       789,758  
Other payables     59,842       71,585       10,055  
Lease liabilities     1,903,137       2,308,889       324,328  
Financial derivative liabilities     -       1,464,479       205,714  
Deferred income     34,983       33,294       4,677  
                         
      2,037,417       9,523,807       1,337,801  

 

12 


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (CONTINUED)

(Expressed in thousands)

 

    As at     As at  
    December 31, 2024     September 30, 2025  
    (Audited)     (Unaudited)  
    RMB’000     RMB’000     US$’000  
Current liabilities                        
Contract liabilities     323,292       287,242       40,349  
Loans and borrowings     566,955       1,886,022       264,928  
Trade and other payables     3,943,988       4,292,129       602,913  
Lease liabilities     635,357       1,168,637       164,157  
Deferred income     5,376       1,294       182  
Current taxation     252,221       252,315       35,442  
Redemption liabilities arising from preferred shares     -       429,525       60,335  
                         
      5,727,189       8,317,164       1,168,306  
                         
Total liabilities     7,764,606       17,840,971       2,506,107  
                         
Total equity and liabilities     18,120,128       28,668,811       4,027,085  

 

13 


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME

(Expressed in thousands, except for per ordinary share and per ADS data)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
      RMB’000       RMB’000       US$’000       RMB’000       RMB’000       US$’000  
Revenue     4,522,577       5,796,645       814,250       12,281,320       15,189,757       2,133,693  
Cost of sales     (2,492,601 )     (3,206,573 )     (450,425 )     (6,861,558 )     (8,442,767 )     (1,185,948 )
                                                 
Gross profit     2,029,976       2,590,072       363,825       5,419,762       6,746,990       947,745  
Other income     5,327       3,549       499       18,025       8,919       1,253  
Selling and distribution expenses     (996,461 )     (1,429,853 )     (200,850 )     (2,518,549 )     (3,610,875 )     (507,217 )
General and administrative expenses     (236,208 )     (343,802 )     (48,294 )     (654,781 )     (847,458 )     (119,042 )
Other net income     36,758       34,280       4,815       78,454       132,519       18,615  
Reversal of credit loss/(credit loss) on trade and other receivables     13,170       (7,678 )     (1,079 )     9,564       (21,128 )     (2,968 )
Impairment loss on non-current assets     -       -       -       (5,104 )     (16,450 )     (2,311 )
                                                 
Operating profit     852,562       846,568       118,916       2,347,371       2,392,517       336,075  
Finance income     25,067       20,276       2,848       99,673       86,112       12,096  
Finance costs     (17,227 )     (124,805 )     (17,531 )     (57,822 )     (319,041 )     (44,815 )
                                                 
Net finance income/(cost)     7,840       (104,529 )     (14,683 )     41,851       (232,929 )     (32,719 )
Share of profit/(loss) of equity-accounted investees, net of tax     2,009       (145,105 )     (20,383 )     2,310       (284,051 )     (39,900 )
Other gain/(expenses)     -       73,214       10,284       -       (11,198 )     (1,573 )
                                                 
Profit before taxation     862,411       670,148       94,134       2,391,532       1,864,339       261,883  
Income tax expense     (214,090 )     (226,950 )     (31,879 )     (565,832 )     (515,151 )     (72,363 )
                                                 
Profit for the period     648,321       443,198       62,255       1,825,700       1,349,188       189,520  
                                                 
Attributable to:                                                
Equity shareholders of the Company     641,765       440,539       61,881       1,811,867       1,346,569       189,152  
Non-controlling interests     6,556       2,659       374       13,833       2,619       368  
                                                 
Earnings per share for ordinary shares                                                
-Basic     0.52       0.36       0.05       1.46       1.10       0.15  
-Diluted     0.52       0.36       0.05       1.45       1.09       0.15  
                                                 
Earnings per ADS                                                
(Each ADS represents 4 ordinary shares)                                                
-Basic     2.08       1.44       0.20       5.84       4.40       0.62  
-Diluted     2.08       1.44       0.20       5.80       4.36       0.61  

 

14 


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME (CONTINUED)
(Expressed in thousands)  

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
      RMB’000       RMB’000       US$’000       RMB’000       RMB’000       US$’000  
Profit for the period     648,321       443,198       62,255       1,825,700       1,349,188       189,520  
                                                 
Items that may be reclassified subsequently to profit or loss:                                                
                                                 
Exchange differences on translation of financial statements of foreign operations     8,863       (17,451 )     (2,451 )     15,708       (5,776 )     (811 )
                                                 
Other comprehensive income/(loss) for the period     8,863       (17,451 )     (2,451 )     15,708       (5,776 )     (811 )
                                                 
Total comprehensive income for the period     657,184       425,747       59,804       1,841,408       1,343,412       188,709  
                                                 
Attributable to:                                                
                                                 
Equity shareholders of the Company     645,096       425,972       59,836       1,823,139       1,343,373       188,704  
Non-controlling interests     12,088       (225 )     (32 )     18,269       39       5  

 

15 


 

MINISO GROUP HOLDING LIMITED

RECONCILIATION OF NON-IFRS FINANCIAL MEASURES

(Expressed in thousands, except for percentages)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
      RMB’000       RMB’000       US$’000       RMB’000       RMB’000       US$’000  
Reconciliation of operating profit for the period to adjusted operating profit                                                
Operating profit     852,562       846,568       118,916       2,347,371       2,392,517       336,075  
Add back:                                                
Equity-settled share-based payment expenses     37,883       175,728       24,684       102,390       216,314       30,385  
Adjusted operating profit     890,445       1,022,296       143,600       2,449,761       2,608,831       366,460  
Adjusted operating margin     19.7 %     17.6 %     17.6 %     19.9 %     17.2 %     17.2 %

 

16 


 

MINISO GROUP HOLDING LIMITED

RECONCILIATION OF NON-IFRS FINANCIAL MEASURES (CONTINUED)

(Expressed in percentages)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
Reconciliation of effective tax rate to adjusted effective tax rate:                        
Effective tax rate     24.8 %     33.9 %     23.7 %     27.6 %
                                 
Impact on effective tax rate as a result of adjusted items     (1.0 )%     (11.1 )%     (1.0 )%     (7.5 )%
Adjusted effective tax rate     23.8 %     22.8 %     22.7 %     20.1 %

 

17 


 

MINISO GROUP HOLDING LIMITED

RECONCILIATION OF NON-IFRS FINANCIAL MEASURES (CONTINUED)

(Expressed in thousands, except for per share, per ADS data and percentages)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
      RMB’000       RMB’000       US$’000       RMB’000       RMB’000       US$’000  
Reconciliation of profit for the period to adjusted net profit:                                                
Profit for the period     648,321       443,198       62,255       1,825,700       1,349,188       189,520  
Add back:                                                
Equity-settled share-based payment expenses     37,883       175,728       24,684       102,390       216,314       30,385  
Gain from fair value change of derivatives(1)     -       (73,214 )     (10,284 )     -       (33,466 )     (4,701 )
Issuance cost of derivatives(2)     -       -       -       -       44,664       6,274  
Interest expenses related to the Equity Linked Securities and the bank loans used for acquisition of the equity interest in Yonghui     -       75,306       10,578       -       203,657       28,608  
—Interest expenses related to the Equity Linked Securities(3)     -       51,092       7,177       -       140,977       19,803  
—Interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui     -       24,214       3,401       -       62,680       8,805  
Share of loss of Yonghui, net of tax     -       145,804       20,481       -       265,139       37,244  
                                                 
Adjusted net profit     686,204       766,822       107,714       1,928,090       2,045,496       287,330  
Adjusted net margin     15.2 %     13.2 %     13.2 %     15.7 %     13.5 %     13.5 %
                                                 
Attributable to:                                                
Equity shareholders of the Company     679,461       763,224       107,209       1,913,891       2,041,853       286,818  
Non-controlling interests     6,743       3,598       505       14,199       3,643       512  
                                                 
Adjusted net earnings per share(4)                                                
-Basic     0.55       0.62       0.09       1.54       1.66       0.23  
-Diluted     0.55       0.62       0.09       1.53       1.66       0.23  
                                                 
Adjusted net earnings per ADS (Each ADS represents 4 ordinary shares)                                                
-Basic     2.20       2.48       0.35       6.16       6.64       0.93  
-Diluted     2.20       2.48       0.35       6.12       6.64       0.93  

 

18 


 

MINISO GROUP HOLDING LIMITED

RECONCILIATION OF NON-IFRS FINANCIAL MEASURES (CONTINUED)

(Expressed in thousands, except for percentages)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
      RMB’000       RMB’000       US$’000       RMB’000       RMB’000       US$’000  
Reconciliation of adjusted net profit for the period to adjusted EBITDA:                                                
Adjusted net profit     686,204       766,822       107,714       1,928,090       2,045,496       287,330  
Add back:                                                
                                                 
Depreciation and amortization     222,259       310,554       43,623       555,390       864,570       121,445  
Finance costs excluding interest expenses related to the Equity Linked Securities and the bank loans used for acquisition of the equity interest in Yonghui     17,227       49,499       6,953       57,822       115,384       16,207  
Income tax expense     214,090       226,950       31,879       565,832       515,151       72,363  
Adjusted EBITDA     1,139,780       1,353,825       190,169       3,107,134       3,540,601       497,345  
Adjusted EBITDA margin     25.2 %     23.4 %     23.4 %     25.3 %     23.3 %     23.3 %

 

 

Notes:

 

(1) The gain or loss from fair value change of derivatives was a non-cash gain or expense that was related to the fair value of the Equity Linked Securities and call spread. It was determined primarily by movements in the underlying share price.

 

(2) The issuance cost of derivatives was a one-off expense that was related to the Equity Linked Securities.

 

(3) For the three months ended September 30, 2025, the RMB51.1 million interest expenses related to the Equity Linked Securities included RMB46.2 million non-cash portion and RMB4.9 million cash expense.

 

For the nine months ended September 30, 2025, the RMB141.0 million interest expenses related to the Equity Linked Securities included RMB127.0 million non-cash portion and RMB14.0 million cash expense.

 

(4) Adjusted basic and diluted net earnings per share are computed by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis.

 

19 


 

MINISO GROUP HOLDING LIMITED

UNAUDITED ADDITIONAL INFORMATION

(Expressed in thousands, except for percentages)

 

                                     
  Three months ended September 30,         Nine months ended September 30,      
    2024   2025   YoY     2024   2025   YoY  
  RMB’000   RMB’000   US$’000         RMB’000   RMB’000   US$’000      
Revenue                                    
MINISO Brand     4,249,307     5,221,476     733,456     22.9 %     11,573,972     13,870,480     1,948,375     19.8 %
-Mainland China     2,438,555     2,909,171     408,648     19.3 %     7,031,354     8,024,158     1,127,147     14.1 %
-Overseas     1,810,752     2,312,305     324,808     27.7 %     4,542,618     5,846,322     821,228     28.7 %
TOP TOY Brand     271,797     574,523     80,703     111.4 %     700,717     1,316,581     184,939     87.9 %
Others(1)     1,473     646     91     (56.1 )%     6,631     2,696     379     (59.3 )%
      4,522,577     5,796,645     814,250     28.2 %     12,281,320     15,189,757     2,133,693     23.7 %

 

 

Note:

 

(1) “Others” refers to revenue generated from other operating segments such as “WonderLife”, which was a secondary brand targeting on lower-tier cities in mainland China, aggregated and presented as “others”. As the MINISO brand increasingly penetrated into lower-tier cities in mainland China, “WonderLife” has become marginalized.

 

20 


 

MINISO GROUP HOLDING LIMITED

UNAUDITED ADDITIONAL INFORMATION

NUMBER OF MINISO STORES IN MAINLAND CHINA

 

    As of        
   

September 30,

2024

   

September 30,

2025

    YoY  
By City Tiers                        
First-tier cities     563       584       21  
Second-tier cities     1,771       1,817       46  
Third- or lower-tier cities     1,916       2,006       90  
Total     4,250       4,407       157  

 

21 


 

MINISO GROUP HOLDING LIMITED

UNAUDITED ADDITIONAL INFORMATION

NUMBER OF MINISO STORES IN OVERSEAS MARKETS

 

    As of        
   

September 30,

2024

   

September 30,

2025

    YoY  
By Regions                      
Asia excluding China     1,572       1,748       176  
North America     294       421       127  
Latin America     598       684       86  
Europe     260       337       77  
Others     212       234       22  
Total     2,936       3,424       488  

 

*For identification purpose only

 

22 

 

EX-99.2 3 tm2531919d1_ex99-2.htm EXHIBIT 99.2

 

Exhibit 99.2

 

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

 

 

MINISO Group Holding Limited

名  創  優  品  集  團  控  股  有  限  公  司

(A company incorporated in the Cayman Islands with limited liability)

(Stock Code: 9896)

 

INSIDE INFORMATION

UNAUDITED FINANCIAL RESULTS

FOR THE THREE MONTHS AND NINE MONTHS ENDED

SEPTEMBER 30, 2025

 

 

This announcement is issued pursuant to Rule 13.09 of the Rules Governing the Listing of the Securities on The Stock Exchange of Hong Kong Limited and under Part XIVA of the Securities and Futures Ordinance (Cap. 571).

 

MINISO Group Holding Limited (“MINISO” or the “Company”) is pleased to announce the unaudited condensed consolidated results of the Company and its subsidiaries for the three months and nine months ended September 30, 2025.

 

 

The Company is pleased to announce the unaudited condensed consolidated results of the Company and its subsidiaries for the three months and nine months ended September 30, 2025 published in accordance with applicable rules of the U.S. Securities and Exchange Commission (the “SEC”).

 

Attached hereto as Schedule I is the full text of the press release issued by the Company on November 21, 2025 (Eastern Standard Time), in relation to the unaudited financial results for the three months and nine months ended September 30, 2025, some of which may constitute material inside information of the Company.

 

1 


 

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue” or other similar expressions. Among other things, the quotations from management in this announcement, as well as MINISO’s strategic and operational plans, contain forward-looking statements. MINISO may also make written or oral forward-looking statements in its periodic reports to the SEC and The Stock Exchange of Hong Kong Limited (the “HKEX”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MINISO’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MINISO’s mission, goals and strategies; future business development, financial conditions and results of operations; the expected growth of the retail market and the market of branded variety retail of lifestyle products in China and globally; expectations regarding demand for and market acceptance of MINISO’s products; expectations regarding MINISO’s relationships with consumers, suppliers, MINISO Retail Partners, local distributors, and other business partners; competition in the industry; proposed use of proceeds; and relevant government policies and regulations relating to MINISO’s business and the industry. Further information regarding these and other risks is included in MINISO’s filings with the SEC and the HKEX. All information provided in this announcement and in the attachments is as of the date of this announcement, and MINISO undertakes no obligation to update any forward-looking statement, except as required under applicable law.

 

The Company’s shareholders and potential investors are advised not to place undue reliance on the unaudited financial results for the three months and nine months ended September 30, 2025 and to exercise caution in dealing in securities in the Company.

 

  By Order of the Board
  MINISO Group Holding Limited
  Mr. YE Guofu
  Executive Director and Chairman

 

Hong Kong, November 21, 2025

 

As of the date of this announcement, the board of directors of the Company comprises Mr. YE Guofu as executive Director, Ms. XU Lili, Mr. ZHU Yonghua and Mr. WANG Yongping as independent non-executive Directors.

 

2 


 

SCHEDULE I

 

MINISO Group Announces September Quarter and First Nine Months of 2025

Unaudited Financial Results

 

MINISO Group Momentum Further Accelerated: Same-Store GMV(1) Increased Mid-single Digit in
September Quarter; Revenue Increased 28.2%; Adjusted Operating Profit Increased 14.8%;

 

MINISO Brand Added 102 Net New Stores in Mainland China with Strong Same-Store GMV(1)
Growth (“SSSG”) of High-single Digit for September Quarter;

 

TOP TOY Brand Revenue(2) Increased 111.4%, another New Quarterly Growth Record
MINISO Group Achieved the Milestone of 8,000 Stores Globally with Quarterly Revenue
Surpassed RMB5 Billion for the First Time

 

GUANGZHOU, China, November 21, 2025/PRNewswire/- MINISO Group Holding Limited (NYSE: MNSO; HKEX: 9896) (“MINISO”, “MINISO Group” or the “Company”), a global value retailer offering a variety of trendy lifestyle products featuring IP design, today announced its unaudited financial results for the three months and the nine months ended September 30, 2025 (the “September Quarter” and the “First Nine Months”, respectively).

 

Financial Highlights for the September Quarter

 

· Revenue increased 28.2% year over year to RMB5,796.6 million (US$814.3 million), above the high end of the Company’s previous guidance range of 25%-28%.

 

· All three of the Company’s operating segments delivered an upward momentum in SSSG during the September Quarter, lifting group-level SSSG to a mid-single digit level.

 

· MINISO Brand’s SSSG was mid-single digit year over year, underpinned by (i) an exceptional high-single-digit growth in mainland China, and (ii) a low-single-digit growth in overseas markets.

 

· TOP TOY Brand’s SSSG advanced at a mid-single digit rate year over year.

 

· Gross profit increased 27.6% year over year to RMB2,590.1 million (US$363.8 million).

 

· Gross margin was 44.7%, compared to 44.9% in the same period last year.

 

· Operating profit was RMB846.6 million (US$118.9 million), compared to RMB852.6 million in the same period last year.

 

· Adjusted operating profit(3) increased 14.8% year over year to RMB1,022.3 million (US$143.6 million), with adjusted operating margin of 17.6%.

 

· Profit for the period was RMB443.2 million (US$62.3 million), compared to RMB648.3 million in the same period last year.

 

3 


 

· Adjusted net profit(3) increased 11.7% year over year to RMB766.8 million (US$107.7 million).

 

· Adjusted net margin(3) was 13.2%, compared to 15.2% in the same period last year.

 

· Adjusted EBITDA(3) increased 18.8% year over year to RMB1,353.8 million (US$190.2 million).

 

 

· Adjusted EBITDA margin(3) was 23.4%, compared to 25.2% in the same period last year.

 

· Adjusted basic and diluted earnings per ADS(3) were both RMB2.48 (US$0.35), increased by 12.7% year over year.

 

· Net cash from operating activities was RMB1,299.6 million (USD182.6 million) in the September Quarter, with an operating cash flow to adjusted net profit ratio of 1.7. Capital expenditure was RMB330.3 million (US$46.4 million) and free cash flow was RMB969.3 million (US$136.2 million) for the September Quarter.

 

Financial Highlights for the First Nine Months

 

· Revenue increased 23.7% year over year to RMB15,189.8 million (US$2,133.7 million).

 

· Gross profit increased 24.5% year over year to RMB6,747.0 million (US$947.7 million).

 

· Gross margin was 44.4%, compared to 44.1% in the same period last year.

 

· Operating profit was RMB2,392.5 million (US$336.1 million), compared to RMB2,347.4 million in the same period last year.

 

· Adjusted operating profit(3) increased 6.5% year over year to RMB2,608.8 million (US$366.5 million), with adjusted operating margin of 17.2%.

 

· Profit for the period was RMB1,349.2 million (US$189.5 million), compared with RMB1,825.7 million in the same period last year.

 

· Adjusted net profit(3) increased 6.1% year over year to RMB2,045.5 million (US$287.3 million), compared with RMB1,928.1 million in the same period last year.

 

· Adjusted net margin(3) was 13.5%, compared to 15.7% in the same period last year.

 

· Adjusted EBITDA(3) increased 14.0% year over year to RMB3,540.6 million (US$497.3 million).

 

· Adjusted EBITDA margin(3) was 23.3%, compared to 25.3% in the same period last year.

 

· Adjusted basic earnings per ADS(3) increased 7.8% year over year to RMB6.64 (US$0.93).

 

· Adjusted diluted earnings per ADS(3) increased 8.5% year over year to RMB6.64 (US$0.93).

 

4 


 

· Cash Position(4) was RMB7,766.2 million (US$1,090.9 million) as of September 30, 2025, compared to RMB6,698.1 million as of December 31, 2024.

 

· Net cash from operating activities was RMB2,313.8 million (US$325.0 million). Capital expenditure was RMB765.0 million (US$107.5 million) and free cash flow was RMB1,548.8 million (US$217.6 million) for the First Nine Months.

 

Operational Highlights

 

· Total number of stores on group level was 8,138 as of September 30, 2025, achieving the milestone of 8,000 stores, with a year-over-year increase of 718 net new stores.

 

· Number of MINISO stores was 7,831 as of September 30, 2025, representing a year-over-year increase of 645 net new stores.

 

· Number of MINISO stores in mainland China was 4,407 as of September 30, 2025, representing a year-over-year increase of 157 net new stores.

 

· Number of MINISO stores in overseas markets reached 3,424 as of September 30, 2025, representing a year-over-year increase of 488 net new stores.

 

· Number of TOP TOY stores was 307 as of September 30, 2025, representing a year-over-year increase of 73 net new stores.

 

Notes:

 

(1) “Same-store GMV” refers to the GMV generated by those stores that opened prior to the beginning of the comparative periods and remained open as of the end of the comparative periods and closed for less than 30 days during both comparative periods. “SSSG” refers to the year-over-year growth of same-store GMV.

 

(2) Represents only revenue generated from external parties.

 

(3) See the sections titled “Non-IFRS Financial Measures” and “Reconciliation of Non-IFRS Financial Measures” in this press release for more information.

 

(4) “Cash position” refers to the combined balance of the Company’s cash and cash equivalents, restricted cash, term deposits with original maturity over three months, and other investments recorded as current assets.

 

5 


 

The following table provides a breakdown of the Company’s store network and its changes on a year-over-year basis. The number of directly operated stores reached 700 on group level. 75.7% of new MINISO stores in the past twelve months were located in overseas markets.

 

    As of        
    September 30,     September 30,        
    2024     2025     YoY  
Number of stores on group level     7,420       8,138       718  
Number of MINISO stores     7,186       7,831       645  
Mainland China     4,250       4,407       157  
– Directly operated stores     29       21       (8 )
– Stores operated under MINISO Retail Partner model     4,196       4,358       162  
– Stores operated under distributor model     25       28       3  
Overseas     2,936       3,424       488  
– Directly operated stores     422       637       215  
– Stores operated under MINISO Retail Partner model     372       429       57  
– Stores operated under distributor model     2,142       2,358       216  
Number of TOP TOY stores     234       307       73  
– Directly operated stores     29       42       13  
– Stores operated under TOP TOY Retail Partner model(1)     205       258       53  
– Stores operated under distributor model           7       7  

 

Note:

 

(1) TOP TOY Retail Partner model is a hybrid store operation model similar to MINISO Retail Partner model, taking advantageous elements from the franchise store model and the directly operated chain store model, both of which are industry norms.

 

Mr. Guofu Ye, Founder, Chairman, and CEO of MINISO, commented, “We are thrilled to see two significant milestones achieved by MINISO Group in the September Quarter: quarterly revenue surpassed RMB 5 billion for the first time, and MINISO Group’s global store counts exceeded 8,000. In the September Quarter, MINISO mainland China delivered an exceptional performance, with over 100 net new stores on a quarterly basis and a high-single-digit level SSSG in this quarter. Both net store expansion and SSSG demonstrated sequential acceleration. Against the backdrop of a highly competitive physical retail environment in domestic market, MINISO mainland China’s outstanding results further underscored our ability to respond agilely, execute effectively, and leverage the resilience of our business model. SSSG in MINISO mainland China from year to date reached low-single digit. We are steadily progressing toward our goal of achieving full-year positive SSSG for MINISO mainland China in 2025.”

 

6 


 

“MINISO overseas had also shown sequential improvement in its same-store GMV, with growth accelerating to low-single digit in the September Quarter. Our strategic markets, such as North America and Europe, continued to deliver outstanding SSSG. We expected to see more momentum from SSSG in the growth of overseas markets, signaling a higher-quality growth that is more sustainable and carries lower operational risk. Meanwhile, we were thrilled to see that the operating margin of MINISO overseas directly operated business has year-over-year improvement, which demonstrated continuous and steady improvement in MINISO’s fundamental operational strengths. Notably, TOP TOY achieved a remarkable 111.4% year-over-year revenue increase in the September Quarter, significantly exceeding our expectations and demonstrating its strong market leadership and growth potential in the pop toy industry.” Mr. Ye continued.

 

Mr. Eason Zhang, CFO of MINISO, commented, “The year-over-year revenue growth on group level reached 28.2%, above our previous guidance. Adjusted operating profit increased 14.8% year over year. Adjusted operating margin was 17.6%, with year-over-year margin contraction sequentially narrowing from previous quarters, both in line with our previous guidance. Adjusted EBITDA increased 18.8% year over year, with a trend of sequential quarterly acceleration in year-over-year growth. Adjusted EBITDA margin reached 23.4%.”

 

“Net cash from operating cash flow was RMB1,299.6 million in this quarter, with an operating cash flow to adjusted net profit ratio of 1.7. As of September 30, our cash position reached RMB7.77 billion. Net cash from operating cash flow for the First Nine Months reached 2,313.8 million, surpassing adjusted net profit in the same period. It demonstrated our solid financial position, high-quality profitability and efficient management ability in working capital, and further underscored the resilience and robust operational cash flow generation of our business that will fuel our future high-quality growth.” Mr. Zhang concluded.

 

Operational Updates

 

October 2025: According to the Company’s preliminary estimates, the SSSG for MINISO mainland China reached a low-teens level for the whole month of October.

 

Financial Results for the September Quarter

 

Revenue was RMB5,796.6 million (US$814.3 million), representing an increase of 28.2% year over year.

 

Revenue from MINISO brand increased by 22.9% year over year to RMB5,221.5 million (US$733.5 million), including (i) an increase of 19.3% in revenue from MINISO brand in mainland China, accelerating sequentially by quarters in 2025, and (ii) an increase of 27.7% in revenue from MINISO brand in overseas markets. Overseas revenue contributed to 44.3% of revenue from MINISO brand.

 

Revenue from TOP TOY brand(1) increased by 111.4% to RMB574.5 million (US$80.7 million).

 

7 


 

For more information on the composition and year-over-year change of revenue, please refer to the “Unaudited Additional Information” in this press release.

 

Cost of sales was RMB3,206.6 million (US$450.4 million), representing an increase of 28.6% year over year.

 

Gross profit was RMB2,590.1 million (US$363.8 million), representing an increase of 27.6% year over year.

 

Gross margin was 44.7%, compared to 44.9% in the same period last year.

 

Selling and distribution expenses were RMB1,429.9 million (US$200.9 million), representing an increase of 43.5% year over year. Excluding share-based compensation expenses, selling and distribution expenses were RMB1,333.9 million (US$187.4 million), representing an increase of 36.5% year over year. The year-over-year increase was mainly attributable to the Company’s investments into directly operated stores to pursue the future success of the Company’s business, especially in strategic overseas markets such as the U.S. market. As of September 30, 2025, total number of directly operated stores on the group level was 700, compared to 480 as of September 30, 2024. In the September Quarter, revenue from directly operated stores increased 69.9%, while related expenses including rental and related expenses, depreciation and amortization expenses together with payroll excluding share-based compensation expenses increased 40.7%, decelerating from the year-over-year increase of 71.4% and 56.3% in March and June quarter of 2025, respectively. Promotion and advertising expenses increased 43.3%, as a percentage of revenue stabilizing at around 3% in both comparative periods. Licensing expenses increased 20.8%, as a percentage of revenue stabilizing at around 3% in both comparative periods as well. Logistics expenses increased 23.3% year over year.

 

General and administrative expenses were RMB343.8 million (US$48.3 million), representing an increase of 45.6% year over year. Excluding share-based compensation expenses, general and administrative expenses were RMB264.0 million (US$37.1 million), representing an increase of 21.4% year over year. The year-over-year increase was primarily due to the increase of personnel-related expenses in relation to the growth of the Company’s business. The increase in equity-settled share-based payment expenses was mainly related to TOP TOY brand.

 

Other net income was RMB34.3 million (US$4.8 million), compared to RMB36.8 million in the same period last year. The year-over-year decrease was mainly due to a larger net foreign exchange loss compared with the same period last year, partially offset by an increase in investment income from wealth management products.

 

Operating profit was RMB846.6 million (US$118.9 million), compared with RMB852.6 million in the same period last year.

 

Adjusted operating profit(2) was RMB1,022.3 million (US$143.6 million), representing an increase of 14.8% year over year, with adjusted operating margin of 17.6%. The year-over-year contraction in adjusted operating margin has narrowed sequentially from 4.2 percentage points in the March quarter, to 2.3 percentage points in the June quarter and further narrowed down to 2.1 percentage points in the September Quarter.

 

8 


 

Net finance cost was RMB104.5 million (US$14.7 million), compared to net finance income of RMB7.8 million in the same period last year. The year-over-year increase in finance cost was due to (i) increased interest expenses in relation to the equity linked securities issued by the Company in January 2025 (the “Equity Linked Securities”) and the bank loans used for the acquisition of the equity interest of Yonghui Superstores Co., Ltd* (永輝超市股份有限公司) (“Yonghui”), both of which have been excluded in non-IFRS financial measures(2), and (ii) increased interest expenses on lease liabilities corresponding to the Company’s investment in directly operated stores.

 

Share of loss of equity-accounted investees, net of tax was RMB145.1 million (US$20.4 million), compared to share of profit of RMB2.0 million in the same period last year. The year-over-year change was mainly attributable to share of loss in Yonghui, which has been excluded in non-IFRS financial measures(2).

 

Other gain was RMB73.2 million (US$10.3 million), mainly attributable to gain from fair value change of derivatives under mark-to-market impact, which was in relation to the Equity Linked Securities and has been excluded in non-IFRS financial measures(2).

 

Effective tax rate was 33.9%, compared to 24.8% in the same period last year.

 

Adjusted effective tax rate(2) was 22.8%, which excluded the impact on effective tax rate as a result of adjusted items, compared to 23.8% in the same period last year.

 

Profit for the period was RMB443.2 million (US$62.3 million), compared to RMB648.3 million in the same period last year.

 

Adjusted net profit(2) was RMB766.8 million (US$107.7 million), increased by 11.7% year over year.

 

Adjusted net margin(2) was 13.2%, compared to 15.2% in the same period last year.

 

Adjusted EBITDA(2) was RMB1,353.8 million (US$190.2 million), representing an increase of 18.8% year over year.

 

Adjusted EBITDA margin(2) was 23.4%, compared to 25.2% in the same period last year.

 

Basic and diluted earnings per ADS were both RMB1.44 (US$0.20) in the September Quarter, compared with RMB2.08 in the same period last year.

 

Adjusted basic and diluted earnings per ADS(2) were both RMB2.48 (US$0.35) in the September Quarter, representing an increase of 12.7% year over year from RMB2.20 in the same period last year.

 

Net cash from operating activities was RMB1,299.6 million (USD182.6 million) in the September Quarter, with an operating cash flow to adjusted net profit ratio of 1.7. Capital expenditure was RMB330.3 million (US$46.4 million) and free cash flow was RMB969.3 million (US$136.2 million) for the September Quarter.

 

Financial Results for the First Nine Months

 

Revenue was RMB15,189.8 million (US$2,133.7 million), representing an increase of 23.7% year over year.

 

9 


 

Revenue from MINISO brand increased by 19.8% to RMB13,870.5 million (US$1,948.4 million), including (i) an increase of 14.1% in revenue from MINISO brand in mainland China, and (ii) an increase of 28.7% in revenue from MINISO brand in overseas markets. The overseas revenue contributed to 42.1% of revenue from MINISO brand, compared to 39.2% in the same period last year.

 

Revenue from TOP TOY brand(1) increased by 87.9% to RMB1,316.6 million (US$184.9 million).

 

For more information on the composition and year-over-year change of revenue, please refer to the “Unaudited Additional Information” in this press release.

 

Cost of sales was RMB8,442.8 million (US$1,185.9 million), representing an increase of 23.0% year over year.

 

Gross profit was RMB6,747.0 million (US$947.7 million), representing an increase of 24.5% year over year.

 

Gross margin reached 44.4%, representing a year-over-year increase of 0.3 percentage point.

 

Selling and distribution expenses were RMB3,610.9 million (US$507.2 million), increased by 43.4% year over year. Excluding share-based compensation expenses, selling and distribution expenses were RMB3,501.0 million (US$491.8 million), increased by 42.4% year over year.

 

General and administrative expenses were RMB847.5 million (US$119.0 million), increased by 29.4% year over year. Excluding share-based compensation expenses, general and administrative expenses were RMB741.1 million (US$104.1 million), increased by 20.9% year over year.

 

Other net income was RMB132.5 million (US$18.6 million), compared to RMB78.5 million in the same period last year. The year-over-year increase was mainly due to (i) a net foreign exchange gain compared with a net foreign exchange loss in the same period last year, and (ii) an increase in investment income from wealth management products.

 

Operating profit was RMB2,392.5 million (US$336.1 million), compared to RMB2,347.4 million in the same period last year.

 

Adjusted operating profit(2) was RMB2,608.8 million (US$366.5 million), representing an increase of 6.5% year over year.

 

Net finance cost was RMB232.9 million (US$32.7 million), compared to net finance income of RMB41.9 million in the same period last year. The year-over-year increase in finance cost was due to (i) increased interest expenses in relation to the Equity Linked Securities and the bank loans used for the acquisition of the equity interest of Yonghui, both of which have been excluded in non-IFRS financial measures(2), and (ii) increased interest expenses on lease liabilities corresponding to the Company’s investment in directly operated stores.

 

Share of loss of equity-accounted investees, net of tax was RMB284.1 million (US$39.9 million), compared with share of profit of RMB2.3 million in the same period last year. The year-over-year change was mainly attributable to share of loss in Yonghui, which has been excluded in non-IFRS financial measures(2).

 

10 


 

Other expenses was RMB11.2 million (US$1.6 million), mainly attributable to loss from fair value change of derivatives under mark-to-market impact and issuance cost of derivatives, which were in relation to the Equity Linked Securities and have been excluded in non-IFRS financial measures(2).

 

Effective tax rate was 27.6%, compared to 23.7% in the same period last year.

 

Adjusted effective tax rate(2) was 20.1%, which excluded the impact on effective tax rate as a result of adjusted items, compared to 22.7% in the same period last year.

 

Profit for the period was RMB1,349.2 million (US$189.5 million), compared to RMB1,825.7 million in the same period last year.

 

Adjusted net profit(2) was RMB2,045.5 million (US$287.3 million), compared to RMB1,928.1 million in the same period last year.

 

Adjusted net margin(2) was 13.5%, compared to 15.7% in the same period last year.

 

Adjusted EBITDA(2) increased 14.0% year over year to RMB3,540.6 million (US$497.3 million).

 

Adjusted EBITDA margin(2) was 23.3%, compared to 25.3% in the same period last year.

 

Basic earnings per ADS was RMB4.40 (US$0.62), compared to RMB5.84 in the same period last year.

 

Diluted earnings per ADS was RMB4.36 (US$0.61), compared to RMB5.80 in the same period last year.

 

Adjusted basic earnings per ADS(2) increased 7.8% year over year to RMB6.64 (US$0.93), compared to RMB6.16 in the same period last year.

 

Adjusted diluted earnings per ADS(2) increased 8.5% year over year to RMB6.64 (US$0.93), compared to RMB6.12 in the same period last year.

 

Cash position, which was the combined balance of the Company’s cash and cash equivalents, restricted cash, term deposits, and other investments recorded as current assets was RMB7,766.2 million (US$1,090.9 million) as of September 30, 2025, compared to RMB6,698.1 million as of December 31, 2024.

 

Net cash from operating activities was RMB2,313.8 million (US$325.0 million). Capital expenditure was RMB765.0 million (US$107.5 million) and free cash flow was RMB1,548.8 million (US$217.6 million) for the First Nine Months.

 

Notes:

 

(1) Revenue from TOP TOY brand only represents revenue generated from external parties.

 

(2) See the sections titled “Non-IFRS Financial Measures” and “Reconciliation of Non-IFRS Financial Measures” in this press release for more information.

 

11 


 

Conference Call

 

The Company’s management will hold an earnings conference call at 4:00 A.M. Eastern Time on Friday, November 21, 2025 (5:00 P.M. Beijing Time on the same day) to discuss the financial results. Simultaneous interpretation in English will be provided during the conference call. The conference call can be accessed via the following methods:

 

Access 1

 

Join Zoom meeting.

 

Zoom link: https://zoom.us/j/97158482833?pwd=msvkC9gwjBFY7o1WCnQWqSJ4cpKEAD.1

Meeting Number: 971 5848 2833

Meeting Passcode: 9896

 

Access 2

 

Listeners of the meeting may access the call by dialing the following numbers and using the same meeting number and passcode as access 1.

 

United States: +1 689 278 1000 (or +1 719 359 4580)
Hong Kong, China: +852 5803 3730 (or +852 5803 3731)
United Kingdom: +44 203 481 5237 (or +44 131 460 1196)
France: +33 1 7037 9729 (or +33 1 7037 2246)
Singapore: +65 3158 7288 (or +65 3165 1065)
Canada: +1 438 809 7799 (or +1 204 272 7920)

 

Access 3

 

Listeners of the meeting can also access the call through the Company’s investor relations website at https://ir.miniso.com/.

 

The replay will be available approximately two hours after the conclusion of the live event at the Company’s investor relations website at https://ir.miniso.com/.

 

12 


  

About MINISO Group

 

MINISO Group is a global value retailer offering a variety of trendy lifestyle products featuring IP design. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO’s wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand “MINISO” as a globally recognized retail brand and established a massive store network worldwide. For more information, please visit https://ir.miniso.com/.

 

Exchange Rate

 

The U.S. dollar (US$) amounts disclosed in this press release, except for those transaction amounts that were actually settled in U.S. dollars, are presented solely for the convenience of the readers. The conversion of Renminbi (RMB) into US$ in this press release is based on the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of September 30, 2025, which was RMB7.1190 to US$1.0000. The percentages stated in this press release are calculated based on the RMB amounts.

 

Non-IFRS Financial Measures

 

In evaluating the business, MINISO considers and uses adjusted operating profit, adjusted operating margin, adjusted effective tax rate, adjusted net profit, adjusted net margin, adjusted EBITDA, adjusted EBITDA margin, adjusted basic and diluted net earnings per share and adjusted basic and diluted net earnings per ADS as supplemental measures to review and assess its operating performance. The presentation of these non-IFRS financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with IFRS. MINISO defines adjusted operating profit as operating profit for the period excluding equity-settled share-based payment expenses. MINISO calculates adjusted operating margin by dividing adjusted operating profit by revenue for the same period. MINISO defines adjusted effective tax rate as the effective tax rate excluding the tax impact of adjusted items under non-IFRS financial measures. MINISO defines adjusted net profit as profit for the period excluding equity-settled share-based payment expenses, gain or loss from fair value change of derivatives, issuance cost of derivatives and interest expenses related to the Equity Linked Securities, interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui, and share of profit or loss of Yonghui, net of tax. MINISO calculates adjusted net margin by dividing adjusted net profit by revenue for the same period. MINISO defines adjusted EBITDA as adjusted net profit plus depreciation and amortization, finance costs excluding interest expenses related to the Equity Linked Securities and interest expenses related to the bank loans used for acquisition of the equity interest in Yonghui and income tax expense. Adjusted EBITDA margin is computed by dividing adjusted EBITDA by revenue for the period. MINISO computes adjusted basic and diluted net earnings per ADS by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ADSs represented by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis. MINISO computes adjusted basic and diluted net earnings per share in the same way as it calculates adjusted basic and diluted net earnings per ADS, except that it uses the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis as the denominator instead of the number of ADSs represented by these ordinary shares.

 

13 


 

MINISO presents these non-IFRS financial measures because they are used by the management to evaluate its operating performance and formulate business plans. These non-IFRS financial measures enable the management to assess its operating results without considering the impacts of the aforementioned non-cash and other adjustment items that MINISO does not consider to be indicative of its operating performance in the future. Accordingly, MINISO believes that the use of these non-IFRS financial measures provides useful information to investors and others in understanding and evaluating its operating results in the same manner as the management and board of directors.

 

These non-IFRS financial measures are not defined under IFRS and are not presented in accordance with IFRS. These non-IFRS financial measures have limitations as analytical tools. One of the key limitations of using these non-IFRS financial measures is that they do not reflect all items of income and expense that affect MINISO’s operations. Further, these non-IFRS financial measures may differ from the non-IFRS information used by other companies, including peer companies, and therefore their comparability may be limited.

 

These non-IFRS financial measures should not be considered in isolation or construed as alternatives to profit, net profit margin, basic and diluted earnings per share and basic and diluted earnings per ADS, as applicable, or any other measures of performance or as indicators of MINISO’s operating performance. Investors are encouraged to review MINISO’s historical non-IFRS financial measures in light of the most directly comparable IFRS measures, as shown below. The non-IFRS financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting the usefulness of such measures when analyzing MINISO’s data comparatively. MINISO encourages you to review its financial information in its entirety and not rely on a single financial measure.

 

For more information on the non-IFRS financial measures, please see the table captioned “Reconciliation of Non-IFRS Financial Measures” set forth at the end of this press release.

 

14 


 

Safe Harbor Statement

 

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by words or phrases such as “may”, “will”, “expect”, “anticipate”, “aim”, “estimate”, “intend”, “plan”, “believe”, “is/are likely to”, “potential”, “continue” or other similar expressions. Among other things, the quotations from management in this announcement, as well as MINISO’s strategic and operational plans, contain forward-looking statements. MINISO may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”) and The Stock Exchange of Hong Kong Limited (the “HKEX”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about MINISO’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: MINISO’s mission, goals and strategies; future business development, financial conditions and results of operations; the expected growth of the retail market and the market of branded variety retail of lifestyle products in China and globally; expectations regarding demand for and market acceptance of MINISO’s products; expectations regarding MINISO’s relationships with consumers, suppliers, MINISO Retail Partners, local distributors, and other business partners; competition in the industry; proposed use of proceeds; and relevant government policies and regulations relating to MINISO’s business and the industry. Further information regarding these and other risks is included in MINISO’s filings with the SEC and the HKEX. All information provided in this press release and in the attachments is as of the date of this press release, and MINISO undertakes no obligation to update any forward-looking statement, except as required under applicable law.

 

 

Investor Relations Contact:

 

MINISO Group Holding Limited

Email: ir@miniso.com

Phone: +86 (20) 36228788 Ext.8039

 

15 


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

(Expressed in thousands)

 

    As at     As at  
    December 31, 2024     September 30, 2025  
    (Audited)     (Unaudited)  
      RMB’000       RMB’000       US$’000  
ASSETS                        
Non-current assets                        
Property, plant and equipment     1,436,939       1,919,666       269,654  
Right-of-use assets     4,172,083       5,008,473       703,536  
Intangible assets     8,802       98,185       13,792  
Goodwill     21,418       225,840       31,724  
Deferred tax assets     181,948       216,410       30,399  
Other investments     123,399       147,944       20,782  
Trade and other receivables     341,288       149,312       20,974  
Term deposits     140,183              
Financial derivative assets           1,108,926       155,770  
Interests in equity-accounted investees     38,567       6,030,265       847,066  
                         
      6,464,627       14,905,021       2,093,697  
                         
Current assets                        
Other investments     100,000       4,396,781       617,612  
Inventories     2,750,389       3,287,721       461,823  
Trade and other receivables     2,207,013       2,709,889       380,656  
Cash and cash equivalents     6,328,121       3,099,079       435,325  
Restricted cash     1,026       7,138       1,003  
Term deposits     268,952       263,182       36,969  
                         
      11,655,501       13,763,790       1,933,388  
                         
Total assets     18,120,128       28,668,811       4,027,085  

 

16


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (CONTINUED)

(Expressed in thousands)

 

    As at     As at  
    December 31, 2024     September 30, 2025  
    (Audited)     (Unaudited)  
    RMB’000     RMB’000     US$’000  
EQUITY                        
Share capital     94       94       13  
Additional paid-in capital     4,683,577       2,902,595       407,725  
Other reserves     1,329,126       2,204,724       309,696  
Retained earnings     4,302,177       5,636,230       791,717  
                         
Equity attributable to equity shareholders of the Company     10,314,974       10,743,643       1,509,151  
Non-controlling interests     40,548       84,197       11,827  
                         
Total equity     10,355,522       10,827,840       1,520,978  
                         
LIABILITIES                        
Non-current liabilities                        
Contract liabilities     35,145       23,271       3,269  
Loans and borrowings     4,310       5,622,289       789,758  
Other payables     59,842       71,585       10,055  
Lease liabilities     1,903,137       2,308,889       324,328  
Financial derivative liabilities           1,464,479       205,714  
Deferred income     34,983       33,294       4,677  
                         
      2,037,417       9,523,807       1,337,801  

 

17


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF FINANCIAL POSITION (CONTINUED)

(Expressed in thousands)

 

    As at     As at  
    December 31, 2024     September 30, 2025  
    (Audited)     (Unaudited)  
    RMB’000     RMB’000     US$’000  
Current liabilities                        
Contract liabilities     323,292       287,242       40,349  
Loans and borrowings     566,955       1,886,022       264,928  
Trade and other payables     3,943,988       4,292,129       602,913  
Lease liabilities     635,357       1,168,637       164,157  
Deferred income     5,376       1,294       182  
Current taxation     252,221       252,315       35,442  
Redemption liabilities arising from preferred shares           429,525       60,335  
                         
      5,727,189       8,317,164       1,168,306  
                         
Total liabilities     7,764,606       17,840,971       2,506,107  
                         
Total equity and liabilities     18,120,128       28,668,811       4,027,085  

 

18


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS

AND OTHER COMPREHENSIVE INCOME

(Expressed in thousands, except for per ordinary share and per ADS data)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
    RMB’000     RMB’000     US$’000     RMB’000     RMB’000     US$’000  
Revenue     4,522,577       5,796,645       814,250       12,281,320       15,189,757       2,133,693  
Cost of sales     (2,492,601 )     (3,206,573 )     (450,425 )     (6,861,558 )     (8,442,767 )     (1,185,948 )
                                                 
Gross profit     2,029,976       2,590,072       363,825       5,419,762       6,746,990       947,745  
Other income     5,327       3,549       499       18,025       8,919       1,253  
Selling and distribution expenses     (996,461 )     (1,429,853 )     (200,850 )     (2,518,549 )     (3,610,875 )     (507,217 )
General and administrative expenses     (236,208 )     (343,802 )     (48,294 )     (654,781 )     (847,458 )     (119,042 )
Other net income     36,758       34,280       4,815       78,454       132,519       18,615  
Reversal of credit loss/(credit loss) on trade and other receivables     13,170       (7,678 )     (1,079 )     9,564       (21,128 )     (2,968 )
Impairment loss on non-current assets                       (5,104 )     (16,450 )     (2,311 )
                                                 
Operating profit     852,562       846,568       118,916       2,347,371       2,392,517       336,075  
Finance income     25,067       20,276       2,848       99,673       86,112       12,096  
Finance costs     (17,227 )     (124,805 )     (17,531 )     (57,822 )     (319,041 )     (44,815 )
                                                 
Net finance income/(cost)     7,840       (104,529 )     (14,683 )     41,851       (232,929 )     (32,719 )
Share of profit/(loss) of equity-accounted investees, net of tax     2,009       (145,105 )     (20,383 )     2,310       (284,051 )     (39,900 )
Other gain/(expenses)           73,214       10,284             (11,198 )     (1,573 )
                                                 
Profit before taxation     862,411       670,148       94,134       2,391,532       1,864,339       261,883  
Income tax expense     (214,090 )     (226,950 )     (31,879 )     (565,832 )     (515,151 )     (72,363 )
                                                 
Profit for the period     648,321       443,198       62,255       1,825,700       1,349,188       189,520  
                                                 
Attributable to:                                                
Equity shareholders of the Company     641,765       440,539       61,881       1,811,867       1,346,569       189,152  
Non-controlling interests     6,556       2,659       374       13,833       2,619       368  
                                                 
Earnings per share for ordinary shares                                                
– Basic     0.52       0.36       0.05       1.46       1.10       0.15  
– Diluted     0.52       0.36       0.05       1.45       1.09       0.15  
                                                 
Earnings per ADS (Each ADS represents 4 ordinary shares)                                                
– Basic     2.08       1.44       0.20       5.84       4.40       0.62  
– Diluted     2.08       1.44       0.20       5.80       4.36       0.61  

 

19


 

MINISO GROUP HOLDING LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF PROFIT OR LOSS

AND OTHER COMPREHENSIVE INCOME (CONTINUED)

(Expressed in thousands)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
    RMB’000     RMB’000     US$’000     RMB’000     RMB’000     US$’000  
Profit for the period     648,321       443,198       62,255       1,825,700       1,349,188       189,520  
                                                 
Items that may be reclassified subsequently to profit or loss:                                                
Exchange differences on translation of financial statements of foreign operations     8,863       (17,451 )     (2,451 )     15,708       (5,776 )     (811 )
                                                 
Other comprehensive income/(loss) for the period     8,863       (17,451 )     (2,451 )     15,708       (5,776 )     (811 )
                                                 
                                                 
Total comprehensive income for the period     657,184       425,747       59,804       1,841,408       1,343,412       188,709  
                                                 
Attributable to:                                                
Equity shareholders of the Company     645,096       425,972       59,836       1,823,139       1,343,373       188,704  
Non-controlling interests     12,088       (225 )     (32 )     18,269       39       5  

 

20


 

MINISO GROUP HOLDING LIMITED

RECONCILIATION OF NON-IFRS FINANCIAL MEASURES

(Expressed in thousands, except for percentages)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
      RMB’000       RMB’000       US$’000       RMB’000       RMB’000       US$’000  
Reconciliation of operating profit for the period to adjusted operating profit                                                
Operating profit     852,562       846,568       118,916       2,347,371       2,392,517       336,075  
                                                 
Add back:                                                
Equity-settled share-based payment expenses     37,883       175,728       24,684       102,390       216,314       30,385  
                                                 
Adjusted operating profit     890,445       1,022,296       143,600       2,449,761       2,608,831       366,460  
                                                 
Adjusted operating margin     19.7 %     17.6 %     17.6 %     19.9 %     17.2 %     17.2 %

 

21


 

MINISO GROUP HOLDING LIMITED

RECONCILIATION OF NON-IFRS FINANCIAL MEASURES (CONTINUED)

(Expressed in percentages)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
Reconciliation of effective tax rate to adjusted effective tax rate:                                
Effective tax rate     24.8 %     33.9 %     23.7 %     27.6 %
                                 
Impact on effective tax rate as a result of adjusted items     (1.0 )%     (11.1 )%     (1.0 )%     (7.5 )%
                                 
Adjusted effective tax rate     23.8 %     22.8 %     22.7 %     20.1 %

 

22


 

MINISO GROUP HOLDING LIMITED

RECONCILIATION OF NON-IFRS FINANCIAL MEASURES (CONTINUED)

(Expressed in thousands, except for per share, per ADS data and percentages)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
      RMB’000       RMB’000       US$’000       RMB’000       RMB’000       US$’000  
Reconciliation of profit for the period to adjusted net profit:                                                
Profit for the period     648,321       443,198       62,255       1,825,700       1,349,188       189,520  
                                                 
Add back:                                                
Equity-settled share-based payment expenses     37,883       175,728       24,684       102,390       216,314       30,385  
Gain from fair value change of derivatives(1)           (73,214 )     (10,284 )           (33,466 )     (4,701 )
Issuance cost of derivatives(2)                             44,664       6,274  
Interest expenses related to the Equity Linked Securities and the bank loans used for acquisition of the equity interest in Yonghui           75,306       10,578             203,657       28,608  
– Interest expenses related to the Equity Linked Securities(3)           51,092       7,177             140,977       19,803  
– Interest expenses related to the bank loans used for acquisition of the Yonghui  equity interest in           24,214       3,401             62,680       8,805  
Share of loss of Yonghui, net of tax           145,804       20,481             265,139       37,244  
                                                 
Adjusted net profit     686,204       766,822       107,714       1,928,090       2,045,496       287,330  
                                                 
Adjusted net margin     15.2 %     13.2 %     13.2 %     15.7 %     13.5 %     13.5 %
                                                 
Attributable to:                                                
Equity shareholders of the Company     679,461       763,224       107,209       1,913,891       2,041,853       286,818  
Non-controlling interests     6,743       3,598       505       14,199       3,643       512  
                                                 
Adjusted net earnings per share(4)                                                
– Basic     0.55       0.62       0.09       1.54       1.66       0.23  
– Diluted     0.55       0.62       0.09       1.53       1.66       0.23  
                                                 
Adjusted net earnings per ADS (Each ADS                                                
represents 4 ordinary shares)                                                
– Basic     2.20       2.48       0.35       6.16       6.64       0.93  
– Diluted     2.20       2.48       0.35       6.12       6.64       0.93  

 

23


 

MINISO GROUP HOLDING LIMITED

RECONCILIATION OF NON-IFRS FINANCIAL MEASURES (CONTINUED)

(Expressed in thousands, except for percentages)

 

    Three months ended September 30,     Nine months ended September 30,  
    2024     2025     2024     2025  
    (Unaudited)     (Unaudited)     (Unaudited)     (Unaudited)  
    RMB’000     RMB’000     US$’000     RMB’000     RMB’000     US$’000  
Reconciliation of adjusted net profit for the period to adjusted EBITDA:                                                
Adjusted net profit     686,204       766,822       107,714       1,928,090       2,045,496       287,330  
                                                 
Add back:                                                
Depreciation and amortization     222,259       310,554       43,623       555,390       864,570       121,445  
Finance costs excluding interest expenses related to the Equity Linked Securities and the bank loans used for acquisition of the equity interest in Yonghui     17,227       49,499       6,953       57,822       115,384       16,207  
Income tax expense     214,090       226,950       31,879       565,832       515,151       72,363  
                                                 
Adjusted EBITDA     1,139,780       1,353,825       190,169       3,107,134       3,540,601       497,345  
                                                 
Adjusted EBITDA margin     25.2 %     23.4 %     23.4 %     25.3 %     23.3 %     23.3 %

 

Notes:

 

(1) The gain or loss from fair value change of derivatives was a non-cash gain or expense that was related to the fair value of the Equity Linked Securities and call spread. It was determined primarily by movements in the underlying share price.

 

(2) The issuance cost of derivatives was a one-off expense that was related to the Equity Linked Securities.

 

(3) For the three months ended September 30, 2025, the RMB51.1 million interest expenses related to the Equity Linked Securities included RMB46.2 million non-cash portion and RMB4.9 million cash expense.

 

For the nine months ended September 30, 2025, the RMB141.0 million interest expenses related to the Equity Linked Securities included RMB127.0 million non-cash portion and RMB14.0 million cash expense.

 

(4) Adjusted basic and diluted net earnings per share are computed by dividing adjusted net profit attributable to the equity shareholders of the Company by the number of ordinary shares used in the basic and diluted earnings per share calculation on an IFRS basis.

 

24


 

MINISO GROUP HOLDING LIMITED

UNAUDITED ADDITIONAL INFORMATION

(Expressed in thousands, except for percentages)

 

    Three months ended September 30,           Nine months ended September 30,        
    2024     2025     YoY     2024     2025     YoY  
    RMB’000     RMB’000     US$’000           RMB’000     RMB’000     US$’000        
Revenue                                                                
MINISO Brand     4,249,307       5,221,476       733,456       22.9 %     11,573,972       13,870,480       1,948,375       19.8 %
– Mainland China     2,438,555       2,909,171       408,648       19.3 %     7,031,354       8,024,158       1,127,147       14.1 %
– Overseas     1,810,752       2,312,305       324,808       27.7 %     4,542,618       5,846,322       821,228       28.7 %
TOP TOY Brand     271,797       574,523       80,703       111.4 %     700,717       1,316,581       184,939       87.9 %
Others(1)     1,473       646       91       (56.1 )%     6,631       2,696       379       (59.3 )%
      4,522,577       5,796,645       814,250       28.2 %     12,281,320       15,189,757       2,133,693       23.7 %

 

Note:

 

(1) “Others” refers to revenue generated from other operating segments such as “WonderLife”, which was a secondary brand targeting on lower-tier cities in mainland China, aggregated and presented as “others”. As the MINISO brand increasingly penetrated into lower-tier cities in mainland China, “WonderLife” has become marginalized.

 

25


 

MINISO GROUP HOLDING LIMITED

UNAUDITED ADDITIONAL INFORMATION

NUMBER OF MINISO STORES IN MAINLAND CHINA

 

    As of        
    September 30,     September 30,        
    2024     2025     YoY  
By City Tiers                        
First-tier cities     563       584       21  
Second-tier cities     1,771       1,817       46  
Third- or lower-tier cities     1,916       2,006       90  
Total     4,250       4,407       157  

 

26


 

MINISO GROUP HOLDING LIMITED

UNAUDITED ADDITIONAL INFORMATION

NUMBER OF MINISO STORES IN OVERSEAS MARKETS

 

    As of        
    September 30,     September 30,        
    2024     2025     YoY  
By Regions                        
Asia excluding China     1,572       1,748       176  
North America     294       421       127  
Latin America     598       684       86  
Europe     260       337       77  
Others     212       234       22  
Total     2,936       3,424       488  

 

* For identification purpose only

 

27

 

EX-99.3 4 tm2531919d1_ex99-3.htm EXHIBIT 99.3
Exhibit 99.3

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FF305 Page 1 of 7 v 1.3.0 Next Day Disclosure Return (Equity issuer - changes in issued shares or treasury shares, share buybacks and/or on-market sales of treasury shares) Instrument: Equity issuer Status: New Submission Name of Issuer: MINISO Group Holding Limited Date Submitted: 21 November 2025 Section I must be completed by a listed issuer where there has been a change in its issued shares or treasury shares which is discloseable pursuant to rule 13.25A of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the “Exchange”) (the “Main Board Rules”) or rule 17.27A of the Rules Governing the Listing of Securities on GEM of the Exchange (the “GEM Rules”). Section I 1. Class of shares Ordinary shares Type of shares Not applicable Listed on the Exchange Yes Stock code (if listed) 09896 Description A. Changes in issued shares or treasury shares Events Changes in issued shares (excluding treasury shares) Number of issued shares (excluding treasury shares) As a % of existing number of issued shares (excluding treasury shares) before the relevant event (Note 3) Changes in treasury shares Number of treasury shares Issue/ selling price per share (Note 4) Total number of issued shares Opening balance as at (Note 1) 31 October 2025 1,237,564,177 0 1,237,564,177 1). Other (please specify) See Part B Date of changes 20 November 2025 % Closing balance as at (Notes 5 and 6) 20 November 2025 1,237,564,177 0 1,237,564,177


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FF305 Page 2 of 7 v 1.3.0 B. Shares redeemed or repurchased for cancellation but not yet cancelled as at the closing balance date (Notes 5 and 6) 1). Shares repurchased for cancellation but not yet cancelled Date of changes 20 November 2025 18,000 0.0015 % USD 4.8574


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FF305 Page 3 of 7 v 1.3.0 Confirmation Pursuant to Main Board Rule 13.25C / GEM Rule 17.27C, we hereby confirm to the best knowledge, information and belief that, in relation to each issue of shares or sale or transfer of treasury shares as set out in Section I, it has been duly authorised by the board of directors of the listed issuer and carried out in compliance with all applicable listing rules, laws and other regulatory requirements and, insofar as applicable: (Note 7) (i) all money due to the listed issuer in respect of the issue of shares, or sale or transfer of treasury shares has been received by it; (ii) all pre-conditions for the listing imposed by the Main Board Rules / GEM Rules under "Qualifications of listing" have been fulfilled; (iii) all (if any) conditions contained in the formal letter granting listing of and permission to deal in the securities have been fulfilled; (iv) all the securities of each class are in all respects identical (Note 8); (v) all documents required by the Companies (Winding Up and Miscellaneous Provisions) Ordinance to be filed with the Registrar of Companies have been duly filed and that compliance has been made with all other legal requirements; (vi) all the definitive documents of title have been delivered/are ready to be delivered/are being prepared and will be delivered in accordance with the terms of issue, sale or transfer; (vii) completion has taken place of the purchase by the issuer of all property shown in the listing document to have been purchased or agreed to be purchased by it and the purchase consideration for all such property has been duly satisfied; and (viii) the trust deed/deed poll relating to the debenture, loan stock, notes or bonds has been completed and executed, and particulars thereof, if so required by law, have been filed with the Registrar of Companies. Notes to Section I: 1. Please insert the closing balance date of the last Next Day Disclosure Return published pursuant to Main Board Rule 13.25A / GEM Rule 17.27A or Monthly Return pursuant to Main Board Rule 13.25B / GEM Rule 17.27B, whichever is the later. 2. Please set out all changes in issued shares or treasury shares requiring disclosure pursuant to Main Board Rule 13.25A / GEM Rule 17.27A together with the relevant dates of changes. Each category will need to be disclosed individually with sufficient information to enable the user to identify the relevant category in the listed issuer's Monthly Return. For example, multiple issues of shares as a result of multiple exercises of share options under the same share option scheme or of multiple conversions under the same convertible note must be aggregated and disclosed as one category. However, if the issues resulted from exercises of share options under 2 share option schemes or conversions of 2 convertible notes, these must be disclosed as 2 separate categories. 3. The percentage change in the number of issued shares (excluding treasury shares) of the listed issuer is to be calculated by reference to the opening balance of the number of issued shares (excluding treasury shares) being disclosed in this Next Day Disclosure Return.


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FF305 Page 4 of 7 v 1.3.0 4. In the case of a share repurchase or redemption, the “issue/ selling price per share” shall be construed as “repurchase price per share” or “redemption price per share”. Where shares have been issued/ sold/ repurchased/ redeemed at more than one price per share, a volume-weighted average price per share should be given. 5. The closing balance date is the date of the last relevant event being disclosed. 6. For repurchase or redemption of shares, disclosure is required when the relevant event has occurred (subject to the provisions of Main Board Rules 10.06(4)(a), 13.25A and 13.31 / GEM Rules 13.13(1), 17.27A and 17.35), even if the repurchased or redeemed shares have not yet been cancelled. If repurchased or redeemed shares are to be cancelled upon settlement of such repurchase or redemption after the closing balance date, they shall remain part of the issued shares as at the closing balance date in Part A. Details of these repurchased or redeemed shares shall be disclosed in Part B. 7. Items (i) to (viii) are suggested forms of confirmation. The listed issuer may amend the item(s) that is/are not applicable to meet individual cases. 8. “Identical” means in this context: - the securities are of the same nominal value with the same amount called up or paid up; - they are entitled to dividend/interest at the same rate and for the same period, so that at the next ensuing distribution, the dividend/interest payable per unit will amount to exactly the same sum (gross and net); and - they carry the same rights as to unrestricted transfer, attendance and voting at meetings and rank pari passu in all other respects.


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FF305 Page 5 of 7 v 1.3.0 Section II must also be completed by a listed issuer where it has made a repurchase of shares which is discloseable under Main Board Rule 10.06(4)(a) / GEM Rule 13.13(1). Repurchase report Section II 1. Class of shares Ordinary shares Type of shares Not applicable Listed on the Exchange Yes Stock code (if listed) 09896 Description A. Repurchase report Trading date Number of shares repurchased Method of repurchase (Note 1) Repurchase price per share or highest repurchase price per share $ Lowest repurchase price per share $ Aggregate price paid $ 1). 20 November 2025 18,000 On another stock exchange New York Stock Exchange USD 4.875 USD 4.8325 USD 87,432.88 Total number of shares repurchased 18,000 Aggregate price paid $ USD 87,432.88 Number of shares repurchased for cancellation 18,000 Number of shares repurchased for holding as treasury shares 0 B. Additional information for issuer who has a primary listing on the Exchange 1). Date of the resolution granting the repurchase mandate 12 June 2025 2). Total number of shares which the issuer is authorised to repurchase under the repurchase mandate 124,122,899 3). Number of shares repurchased on the Exchange or another stock exchange under the repurchase mandate (a) 3,698,816 4). As a % of number of issued shares (excluding treasury shares) as at the date of the resolution granting the repurchase mandate (a) x 100 / number of issued shares (excluding treasury shares) as at the date of the resolution granting the repurchase mandate 0.297996 % 5). Moratorium period for any issue of new shares, or sale or transfer of treasury shares after the share repurchase(s) set out in Part A (Note 2) Up to 20 December 2025


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FF305 Page 6 of 7 v 1.3.0 We hereby confirm that the repurchases made on the Exchange set out in Part A above were made in accordance with the Main Board Rules / GEM Rules and that there have been no material changes to the particulars contained in the Explanatory Statement dated ................24 April 2025.......................... which has been filed with the Exchange. We also confirm that any repurchases made on another stock exchange set out in Part A above were made in accordance with the domestic rules applying to repurchases on that other stock exchange. Remarks: Repurchase of 4,500 ADSs (representing 18,000 ordinary shares) on the NYSE on November 20, 2025 U.S. time pursuant to a 10b5-1 repurchase program entered by the Company. Notes to Section II: 1. Please state whether the repurchase was made on the Exchange, on another stock exchange (stating the name of the exchange), by private arrangement or by general offer. 2. Subject to the carve-out set out in Main Board Rule 10.06(3)(a)/ GEM Rule 13.12, an issuer may not (i) make a new issue of shares, or a sale or transfer of any treasury shares; or (ii) announce a proposed new issue of shares, or a sale or transfer of any treasury shares, for a period of 30 days after any purchase by it of shares, whether on the Exchange or otherwise, without the prior approval of the Exchange.


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FF305 Page 7 of 7 v 1.3.0 Section III must also be completed by a listed issuer where it has made a sale of treasury shares on the Exchange or any other stock exchange on which the issuer is listed which is discloseable under Main Board Rule 10.06B / GEM Rule 13.14B. Report of on-market sale of treasury shares Not applicable Submitted by: Ye Guofu (Name) Title: Director (Director, Secretary or other Duly Authorised Officer)


EX-99.4 5 tm2531919d1_ex99-4.htm EXHIBIT 99.4
Exhibit 99.4

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FF305 Page 1 of 7 v 1.3.0 Next Day Disclosure Return (Equity issuer - changes in issued shares or treasury shares, share buybacks and/or on-market sales of treasury shares) Instrument: Equity issuer Status: New Submission Name of Issuer: MINISO Group Holding Limited Date Submitted: 23 November 2025 Section I must be completed by a listed issuer where there has been a change in its issued shares or treasury shares which is discloseable pursuant to rule 13.25A of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the “Exchange”) (the “Main Board Rules”) or rule 17.27A of the Rules Governing the Listing of Securities on GEM of the Exchange (the “GEM Rules”). Section I 1. Class of shares Ordinary shares Type of shares Not applicable Listed on the Exchange Yes Stock code (if listed) 09896 Description A. Changes in issued shares or treasury shares Events Changes in issued shares (excluding treasury shares) Number of issued shares (excluding treasury shares) As a % of existing number of issued shares (excluding treasury shares) before the relevant event (Note 3) Changes in treasury shares Number of treasury shares Issue/ selling price per share (Note 4) Total number of issued shares Opening balance as at (Note 1) 20 November 2025 1,237,564,177 0 1,237,564,177 1). Other (please specify) See Part B Date of changes 21 November 2025 % Closing balance as at (Notes 5 and 6) 21 November 2025 1,237,564,177 0 1,237,564,177


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FF305 Page 2 of 7 v 1.3.0 B. Shares redeemed or repurchased for cancellation but not yet cancelled as at the closing balance date (Notes 5 and 6) 1). Shares repurchased for cancellation but not yet cancelled Date of changes 21 November 2025 48,412 0.0039 % USD 4.8001


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FF305 Page 3 of 7 v 1.3.0 Confirmation Pursuant to Main Board Rule 13.25C / GEM Rule 17.27C, we hereby confirm to the best knowledge, information and belief that, in relation to each issue of shares or sale or transfer of treasury shares as set out in Section I, it has been duly authorised by the board of directors of the listed issuer and carried out in compliance with all applicable listing rules, laws and other regulatory requirements and, insofar as applicable: (Note 7) (i) all money due to the listed issuer in respect of the issue of shares, or sale or transfer of treasury shares has been received by it; (ii) all pre-conditions for the listing imposed by the Main Board Rules / GEM Rules under "Qualifications of listing" have been fulfilled; (iii) all (if any) conditions contained in the formal letter granting listing of and permission to deal in the securities have been fulfilled; (iv) all the securities of each class are in all respects identical (Note 8); (v) all documents required by the Companies (Winding Up and Miscellaneous Provisions) Ordinance to be filed with the Registrar of Companies have been duly filed and that compliance has been made with all other legal requirements; (vi) all the definitive documents of title have been delivered/are ready to be delivered/are being prepared and will be delivered in accordance with the terms of issue, sale or transfer; (vii) completion has taken place of the purchase by the issuer of all property shown in the listing document to have been purchased or agreed to be purchased by it and the purchase consideration for all such property has been duly satisfied; and (viii) the trust deed/deed poll relating to the debenture, loan stock, notes or bonds has been completed and executed, and particulars thereof, if so required by law, have been filed with the Registrar of Companies. Notes to Section I: 1. Please insert the closing balance date of the last Next Day Disclosure Return published pursuant to Main Board Rule 13.25A / GEM Rule 17.27A or Monthly Return pursuant to Main Board Rule 13.25B / GEM Rule 17.27B, whichever is the later. 2. Please set out all changes in issued shares or treasury shares requiring disclosure pursuant to Main Board Rule 13.25A / GEM Rule 17.27A together with the relevant dates of changes. Each category will need to be disclosed individually with sufficient information to enable the user to identify the relevant category in the listed issuer's Monthly Return. For example, multiple issues of shares as a result of multiple exercises of share options under the same share option scheme or of multiple conversions under the same convertible note must be aggregated and disclosed as one category. However, if the issues resulted from exercises of share options under 2 share option schemes or conversions of 2 convertible notes, these must be disclosed as 2 separate categories. 3. The percentage change in the number of issued shares (excluding treasury shares) of the listed issuer is to be calculated by reference to the opening balance of the number of issued shares (excluding treasury shares) being disclosed in this Next Day Disclosure Return.


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FF305 Page 4 of 7 v 1.3.0 4. In the case of a share repurchase or redemption, the “issue/ selling price per share” shall be construed as “repurchase price per share” or “redemption price per share”. Where shares have been issued/ sold/ repurchased/ redeemed at more than one price per share, a volume-weighted average price per share should be given. 5. The closing balance date is the date of the last relevant event being disclosed. 6. For repurchase or redemption of shares, disclosure is required when the relevant event has occurred (subject to the provisions of Main Board Rules 10.06(4)(a), 13.25A and 13.31 / GEM Rules 13.13(1), 17.27A and 17.35), even if the repurchased or redeemed shares have not yet been cancelled. If repurchased or redeemed shares are to be cancelled upon settlement of such repurchase or redemption after the closing balance date, they shall remain part of the issued shares as at the closing balance date in Part A. Details of these repurchased or redeemed shares shall be disclosed in Part B. 7. Items (i) to (viii) are suggested forms of confirmation. The listed issuer may amend the item(s) that is/are not applicable to meet individual cases. 8. “Identical” means in this context: - the securities are of the same nominal value with the same amount called up or paid up; - they are entitled to dividend/interest at the same rate and for the same period, so that at the next ensuing distribution, the dividend/interest payable per unit will amount to exactly the same sum (gross and net); and - they carry the same rights as to unrestricted transfer, attendance and voting at meetings and rank pari passu in all other respects.


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FF305 Page 5 of 7 v 1.3.0 Section II must also be completed by a listed issuer where it has made a repurchase of shares which is discloseable under Main Board Rule 10.06(4)(a) / GEM Rule 13.13(1). Repurchase report Section II 1. Class of shares Ordinary shares Type of shares Not applicable Listed on the Exchange Yes Stock code (if listed) 09896 Description A. Repurchase report Trading date Number of shares repurchased Method of repurchase (Note 1) Repurchase price per share or highest repurchase price per share $ Lowest repurchase price per share $ Aggregate price paid $ 1). 21 November 2025 48,412 On another stock exchange New York Stock Exchange USD 4.875 USD 4.67 USD 232,383.61 Total number of shares repurchased 48,412 Aggregate price paid $ USD 232,383.61 Number of shares repurchased for cancellation 48,412 Number of shares repurchased for holding as treasury shares 0 B. Additional information for issuer who has a primary listing on the Exchange 1). Date of the resolution granting the repurchase mandate 12 June 2025 2). Total number of shares which the issuer is authorised to repurchase under the repurchase mandate 124,122,899 3). Number of shares repurchased on the Exchange or another stock exchange under the repurchase mandate (a) 3,747,228 4). As a % of number of issued shares (excluding treasury shares) as at the date of the resolution granting the repurchase mandate (a) x 100 / number of issued shares (excluding treasury shares) as at the date of the resolution granting the repurchase mandate 0.301897 % 5). Moratorium period for any issue of new shares, or sale or transfer of treasury shares after the share repurchase(s) set out in Part A (Note 2) Up to 21 December 2025


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FF305 Page 6 of 7 v 1.3.0 We hereby confirm that the repurchases made on the Exchange set out in Part A above were made in accordance with the Main Board Rules / GEM Rules and that there have been no material changes to the particulars contained in the Explanatory Statement dated ................24 April 2025.......................... which has been filed with the Exchange. We also confirm that any repurchases made on another stock exchange set out in Part A above were made in accordance with the domestic rules applying to repurchases on that other stock exchange. Remarks: Repurchase of 12,103 ADSs (representing 48,412 ordinary shares) on the NYSE on November 21, 2025 U.S. time pursuant to a 10b5-1 repurchase program entered by the Company. Notes to Section II: 1. Please state whether the repurchase was made on the Exchange, on another stock exchange (stating the name of the exchange), by private arrangement or by general offer. 2. Subject to the carve-out set out in Main Board Rule 10.06(3)(a)/ GEM Rule 13.12, an issuer may not (i) make a new issue of shares, or a sale or transfer of any treasury shares; or (ii) announce a proposed new issue of shares, or a sale or transfer of any treasury shares, for a period of 30 days after any purchase by it of shares, whether on the Exchange or otherwise, without the prior approval of the Exchange.


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FF305 Page 7 of 7 v 1.3.0 Section III must also be completed by a listed issuer where it has made a sale of treasury shares on the Exchange or any other stock exchange on which the issuer is listed which is discloseable under Main Board Rule 10.06B / GEM Rule 13.14B. Report of on-market sale of treasury shares Not applicable Submitted by: Ye Guofu (Name) Title: Director (Director, Secretary or other Duly Authorised Officer)