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6-K 1 tm2531299d1_6k.htm FORM 6-K

 

 

 

UNITED STATES 

SECURITIES AND EXCHANGE COMMISSION 

Washington, D.C. 20549

 

 

 

FORM 6-K

 

 

 

REPORT OF FOREIGN PRIVATE ISSUER 

PURSUANT TO RULE 13a-16 OR 15d-16 

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of November 2025

 

Commission File Number: 001-36397

 

 

 

Weibo Corporation 

(Registrant’s Name)

 

 

 

8/F, QIHAO Plaza, No. 8 Xinyuan S. Road 

Chaoyang District, Beijing 100027 

People’s Republic of China 

(Address of Principal Executive Offices)

 

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F x         Form 40-F  ¨

 

 

 

 


 

EXHIBIT INDEX

 

Exhibit 99.1 – Press Release regarding Financial Results for the Third Quarter Ended September 30, 2025 issued by Weibo Corporation on November 18, 2025

 

 


 

SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  WEIBO CORPORATION
   
Date: November 18, 2025 By: /s/ Fei Cao
    Fei Cao
    Chief Financial Officer

 

 

 

 

EX-99.1 2 tm2531299d1_ex99-1.htm EXHIBIT 99.1

 

Exhibit 99.1

 

Weibo Announces Third Quarter 2025 Unaudited Financial Results

 

 

 

BEIJING, China – November 18, 2025 – Weibo Corporation (“Weibo” or the “Company”) (Nasdaq: WB and HKEX: 9898), a leading social media in China, today announced its unaudited financial results for the third quarter ended September 30, 2025.

 

“We are pleased with our progress made in our intelligent search front,” said Gaofei Wang, CEO of Weibo. “On the user product front, we have completed homepage information feeds product revamp, with recommendation feed as the main product interface to enhance users’ content consumption scale and efficiency. On the AI technology application front, the user scale and search queries of Weibo intelligent search continued to grow robustly in the third quarter, which fulfilled and drove users’ search demand on the platform. On the monetization front, we further solidified our advantage in content marketing and enhanced the conversion of our promoted feed ad. On the advertising technology front, we continuously strengthened the application of AI technology across the entire advertising process to enhance monetization efficiency.”

 

Third Quarter 2025 Highlights

 

· Net revenues were US$442.3 million, a decrease of 5% year-over-year or a decrease of 4% year-over-year on a constant currency basis [1].
· Advertising and marketing revenues were US$375.4 million, a decrease of 6% year-over-year or a decrease of 5% year-over-year on a constant currency basis [1].
· Value-added services ("VAS") revenues were US$66.9 million, an increase of 2% year-over-year or an increase of 2% year-over-year on a constant currency basis [1].
· Income from operations was US$117.3 million, representing an operating margin of 27%.
· Net income attributable to Weibo’s shareholders was US$221.1 million and diluted net income per share was US$0.83.
· Non-GAAP income from operations was US$132.0 million, representing a non-GAAP operating margin of 30%.
· Non-GAAP net income attributable to Weibo’s shareholders was US$110.7 million and non-GAAP diluted net income per share was US$0.42.
· Monthly active users ("MAUs") were 578 million in September 2025.
· Average daily active users ("DAUs") were 257 million in September 2025.

 

[1] We define constant currency (non-GAAP) by assuming that the average exchange rate in the third quarter of 2025 was the same as it was in the third quarter of 2024, or RMB7.15=US$1.00.

 

 


 

Third Quarter 2025 Financial Results

 

For the third quarter of 2025, Weibo’s total net revenues were US$442.3 million, a decrease of 5% compared to US$464.5 million for the same period last year.

 

Advertising and marketing revenues for the third quarter of 2025 were US$375.4 million, a decrease of 6% compared to US$398.6 million for the same period last year. The decrease mainly resulted from less advertising revenue contribution from those sectors which largely benefited from the Paris Olympic Games in the same period last year, such as food and beverage; and the decrease was partially offset by the solid ad revenue growth of e-commerce and automobile sectors. Advertising and marketing revenues excluding advertising revenues from Alibaba were US$329.9 million, a decrease of 13% compared to US$377.1 million for the same period last year. Advertising and marketing revenues from Alibaba were US$45.5 million, an increase of 112% compared to US$21.5 million for the same period last year, mainly attributable to incremental ad budget from its local service initiatives as well as its strong marketing demand for e-commerce activities in the third quarter.

 

VAS revenues for the third quarter of 2025 were US$66.9 million, an increase of 2% compared to US$65.9 million for the same period last year.

 

Costs and expenses for the third quarter of 2025 totaled US$325.0 million, an increase of 1% compared to US$323.2 million for the same period last year.

 

Income from operations for the third quarter of 2025 was US$117.3 million, compared to US$141.3 million for the same period last year. Operating margin for the third quarter of 2025 was 27%, compared to 30% for the same period last year. Non-GAAP income from operations for the third quarter of 2025 was US$132.0 million, compared to US$164.5 million for the same period last year. Non-GAAP operating margin for the third quarter of 2025 was 30%, compared to 35% for the same period last year.

 

Non-operating income for the third quarter of 2025 was US$163.4 million, compared to US$23.6 million for the same period last year. Non-operating income mainly included (i) net interest and other income of US$123.7 million, which reflected an equity method pick up gain of US$117.8 million from a fund investment. The gain resulted from a lag in the reporting of fair value increase of a listed investee held by the fund investment in the second quarter of 2025. The Company expects to record an equity pick up loss from the same fund investment in the fourth quarter of 2025, due to subsequent share price volatility that will be reflected on a lagged basis. Under non-GAAP measures, a total of US$115.2 million net equity pick up gains were excluded; and (ii) gain on fair value change of US$39.5 million from an investment, which was excluded under non-GAAP measures.

 

 


 

Income tax expenses for the third quarter of 2025 were US$57.2 million, compared to US$32.2 million for the same period last year, primarily due to the recognition of US$29.4 million deferred tax liability related to equity pick up gains in the third quarter 2025.

 

Net income attributable to Weibo’s shareholders for the third quarter of 2025 was US$221.1 million, compared to US$130.6 million for the same period last year. Diluted net income per share attributable to Weibo’s shareholders for the third quarter of 2025 was US$0.83, compared to US$0.50 for the same period last year. Non-GAAP net income attributable to Weibo’s shareholders for the third quarter of 2025 was US$110.7 million, compared to US$139.2 million for the same period last year. Non-GAAP diluted net income per share attributable to Weibo’s shareholders for the third quarter of 2025 was US$0.42, compared to US$0.53 for the same period last year.

 

As of September 30, 2025, Weibo’s cash, cash equivalents and short-term investments totaled US$2.04 billion. For the third quarter of 2025, cash provided by operating activities was US$200.0 million, capital expenditures totaled US$5.1 million, and depreciation and amortization expenses amounted to US$15.4 million.

 

Conference Call

 

Weibo's management team will host a conference call from 6:00 AM to 7:00 AM Eastern Time on November 18, 2025 (or 7:00 PM to 8:00 PM Beijing Time on November 18, 2025) to present an overview of the Company's financial performance and business operations.

 

Participants who wish to dial in to the teleconference must register through the below public participant link. Dial-in and instructions will be provided in the confirmation email upon registering.

 

Participants Registration Link:

 

https://register-conf.media-server.com/register/BI6959cc815a174e4b8da9bc9d0e7e4211

 

Additionally, a live and archived webcast of this conference call will be available at http://ir.weibo.com.

 

Non-GAAP Financial Measures

 

This release contains the following non-GAAP financial measures: non-GAAP income from operations, non-GAAP net income attributable to Weibo’s shareholders, non-GAAP diluted net income per share attributable to Weibo’s shareholders and adjusted EBITDA. These non-GAAP financial measures should be considered in addition to, not as a substitute for, measures of the Company’s financial performance prepared in accordance with U.S. GAAP.

 

 


 

The Company’s non-GAAP financial measures exclude stock-based compensation, amortization of intangible assets resulting from business acquisitions, net results of impairment and provision on investments, gain/loss on sale of investments and fair value change of investments, non-GAAP to GAAP reconciling items on the share of equity method investments, non-GAAP to GAAP reconciling items for the income/loss attributable to non-controlling interests, income tax expense related to the amortization of intangible assets resulting from business acquisitions and fair value change of investments (other non-GAAP to GAAP reconciling items have no tax effect), and amortization of issuance cost of convertible senior notes, unsecured senior notes and long-term loans. Adjusted EBITDA represents non-GAAP net income attributable to Weibo’s shareholders before interest income/expense, net, income tax expenses/benefits, and depreciation expenses.

 

The Company’s management uses these non-GAAP financial measures in their financial and operating decision-making, because management believes these measures reflect the Company’s ongoing operating performance in a manner that allows more meaningful period-to-period comparisons. The Company believes that these non-GAAP financial measures provide useful information to investors and others in the following ways: (i) in comparing the Company’s current financial results with the Company’s past financial results in a consistent manner, and (ii) in understanding and evaluating the Company’s current operating performance and future prospects in the same manner as management does. The Company also believes that the non-GAAP financial measures provide useful information to both management and investors by excluding certain expenses, gains/losses and other items (i) that are not expected to result in future cash payments or (ii) that are non-recurring in nature or may not be indicative of the Company’s core operating results and business outlook.

 

Use of non-GAAP financial measures has limitations. The Company’s non-GAAP financial measures do not include all income and expense items that affect the Company’s operations. They may not be comparable to non-GAAP financial measures used by other companies. Accordingly, care should be exercised in understanding how the Company defines its non-GAAP financial measures. Reconciliations of the Company’s non-GAAP financial measures to the nearest comparable GAAP measures are set forth in the section below titled “Unaudited Reconciliation of Non-GAAP to GAAP Results.”

 

 


 

About Weibo

 

Weibo is a leading social media for people to create, share and discover content online. Weibo combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Any user can create and post a feed and attach multi-media and long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream.

 

Weibo enables its advertising and marketing customers to promote their brands, products and services to users. Weibo offers a wide range of advertising and marketing solutions to companies of all sizes. Weibo generates a substantial majority of its revenues from the sale of advertising and marketing services, including the sale of social display advertisement and promoted marketing offerings. Weibo displays content in a simple information feed format and offers native advertisement that conform to the information feed on our platform. We are continuously refining our social interest graph recommendation engine, which enables our customers to perform people marketing and target audiences based on user demographics, social relationships, interests and behaviors, to achieve greater relevance, engagement and marketing effectiveness.

 

Safe Harbor Statement

 

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology, such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “confidence,” “estimates” and similar statements. Among other things, Weibo’s expected financial performance and strategic and operational plans, as described, without limitation, in quotations from management in this press release, contain forward-looking statements. Weibo may also make written or oral forward-looking statements in the Company’s periodic reports to the U.S. Securities and Exchange Commission (“SEC”), in announcements, circulars or other publications made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, Weibo’s limited operating history in certain new businesses; failure to sustain or grow active user base and the level of user engagement; the uncertain regulatory landscape in China; fluctuations in the Company’s quarterly operating results; the Company’s reliance on advertising and marketing sales for a majority of its revenues; failure to successfully develop, introduce, drive adoption of or monetize new features and products; failure to compete effectively for advertising and marketing spending; failure to successfully integrate acquired businesses; risks associated with the Company’s investments, including equity pick-up and impairment; failure to compete successfully against new entrants and established industry competitors; changes in the macro-economic environment, including the depreciation of the Renminbi; and adverse changes in economic and political policies of the PRC government and its impact on the Chinese economy. Further information regarding these and other risks is included in Weibo’s annual reports on Form 20-F and other filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is current as of the date hereof, and Weibo assumes no obligation to update such information, except as required under applicable law.

 

Contact: 

Investor Relations 

Weibo Corporation 

Phone: +86 10 5898-3336 

Email: ir@staff.weibo.com

 

 


 

WEIBO CORPORATION

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands of U.S. dollars, except per share data)

 

    Three months ended     Nine months ended  
    September 30,     September 30,     September 30,     September 30,  
    2024     2025     2024     2025  
Net revenues:                                
Advertising and marketing   $ 398,615     $ 375,373     $ 1,112,843     $ 1,097,831  
Value-added services     65,865       66,932       185,007       186,127  
Net revenues     464,480       442,305       1,297,850       1,283,958  
                                 
Costs and expenses:                                
Cost of revenues (1)     92,381       106,188       268,992       298,441  
Sales and marketing (1)     123,069       131,399       340,928       336,956  
Product development (1)     80,411       77,909       232,826       231,998  
General and administrative (1)     27,297       9,467       78,660       43,341  
Total costs and expenses     323,158       324,963       921,406       910,736  
Income from operations     141,322       117,342       376,444       373,222  
                                 
Non-operating income:                                
Investment related income, net     16,905       39,733       12,180       44,978  
Interest and other income (loss), net     6,699       123,690       (730 )     153,381  
      23,604       163,423       11,450       198,359  
                                 
Income before income tax expenses     164,926       280,765       387,894       571,581  
Less: Income tax expenses     32,197       57,242       90,516       113,238  
                                 
Net income     132,729       223,523       297,378       458,343  
Less: Net income attributable to non-controlling interests     545       870       1,564       1,633  
Accretion to redeemable non-controlling interests     1,617       1,560       3,878       2,968  
Net income attributable to Weibo’s shareholders   $ 130,567     $ 221,093     $ 291,936     $ 453,742  
                                 
Basic net income per share attributable to Weibo’s shareholders   $ 0.55     $ 0.93     $ 1.23     $ 1.90  
Diluted net income per share attributable to Weibo’s shareholders   $ 0.50     $ 0.83     $ 1.12     $ 1.71  
                                 
Shares used in computing basic net income per share attributable to Weibo’s shareholders     237,499       238,938       237,107       238,620  
Shares used in computing diluted net income per share attributable to Weibo’s shareholders     265,824       269,382       264,856       268,088  
                                 
(1) Stock-based compensation in each category:                                
Cost of revenues   $ 1,539     $ 854     $ 4,839     $ 3,073  
Sales and marketing     3,454       1,970       10,488       7,133  
Product development     8,593       4,489       27,324       16,669  
General and administrative     4,512       3,111       13,666       10,615  

  

 


 

 

WEIBO CORPORATION

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands of U.S. dollars)  

 

    As of  
    December 31,     September 30,  
    2024     2025  
Assets    
Current assets:                
Cash and cash equivalents   $ 1,890,632     $ 1,081,382  
Short-term investments     459,852       963,067  
Accounts receivable, net     339,754       379,434  
Prepaid expenses and other current assets     348,774       313,994  
Amount due from SINA(1)     452,769       439,993  
Current assets subtotal     3,491,781       3,177,870  
                 
Property and equipment, net     215,034       280,940  
Goodwill and intangible assets, net     272,004       265,360  
Long-term investments     1,389,199       1,721,691  
Other non-current assets     1,136,481       1,452,922  
Total assets   $ 6,504,499     $ 6,898,783  
                 
Liabilities, Redeemable Non-controlling Interests and Shareholders’ Equity                
Liabilities:                
Current liabilities:                
Accounts payable   $ 158,435     $ 217,660  
Accrued expenses and other current liabilities     652,369       578,680  
Income tax payable     84,690       71,412  
Deferred revenues     72,642       81,900  
Current liabilities subtotal     968,136       949,652  
                 
Long-term liabilities:                
Convertible senior notes     320,803       323,159  
Unsecured senior notes     744,662       745,388  
Long-term loans     795,311       793,060  
Other long-term liabilities     96,701       150,394  
Total liabilities     2,925,613       2,961,653  
                 
Redeemable non-controlling interests     45,103       28,426  
                 
Shareholders’ equity :                
Weibo shareholders’ equity     3,482,771       3,854,720  
Non-controlling interests     51,012       53,984  
Total shareholders’ equity     3,533,783       3,908,704  
Total liabilities, redeemable non-controlling interests and shareholders’ equity   $ 6,504,499     $ 6,898,783  

 

(1) Included short-term loans to and interest receivable from SINA of US$417.7 million as of December 31, 2024 and US$406.6 million as of September 30, 2025.

 

 


 

WEIBO CORPORATION

UNAUDITED RECONCILIATION OF NON-GAAP TO GAAP RESULTS

(In thousands of U.S. dollars, except per share data)

 

    Three months ended     Nine months ended  
    September 30,     September 30,     September 30,     September 30,  
    2024     2025     2024     2025  
Income from operations   $ 141,322     $ 117,342     $ 376,444     $ 373,222  
Add: Stock-based compensation     18,098       10,424       56,317       37,490  
Amortization of intangible assets resulting from business acquisitions     5,112       4,197       15,182       12,480  
Non-GAAP income from operations   $ 164,532     $ 131,963     $ 447,943     $ 423,192  
                                 
Net income attributable to Weibo’s shareholders   $ 130,567     $ 221,093     $ 291,936     $ 453,742  
Add: Stock-based compensation     18,098       10,424       56,317       37,490  
Amortization of intangible assets resulting from business acquisitions     5,112       4,197       15,182       12,480  
Investment related gain/loss, net (1)     (16,905 )     (39,733 )     (12,180 )     (44,978 )
Non-GAAP to GAAP reconciling items on the share of equity method investments     1,975       (115,222 )     18,921       (116,825 )
Non-GAAP to GAAP reconciling items for the income/loss attributable to non-controlling interests     (501 )     (505 )     (1,372 )     (1,575 )
Tax effects on non-GAAP adjustments (2)     (1,112 )     28,501       (3,297 )     27,282  
Amortization of  issuance cost of convertible senior notes, unsecured senior notes and long-term loans     1,951       1,943       6,542       5,829  
Non-GAAP net income attributable to Weibo’s shareholders   $ 139,185     $ 110,698     $ 372,049     $ 373,445  
                                 
Non-GAAP diluted net income per share attributable to Weibo’s shareholders   $ 0.53 *   $ 0.42 *   $ 1.42 *   $ 1.41 *
                                 
Shares used in computing GAAP diluted net income per share attributable to Weibo’s shareholders     265,824       269,382       264,856       268,088  
Shares used in computing non-GAAP diluted net income per share attributable to Weibo’s shareholders     265,824       269,382       264,856       268,088  
                                 
Adjusted EBITDA:                                
Net income attributable to Weibo’s shareholders   $ 130,567     $ 221,093     $ 291,936     $ 453,742  
Non-GAAP adjustments     8,618       (110,395 )     80,113       (80,297 )
Non-GAAP net income attributable to Weibo’s shareholders     139,185       110,698       372,049       373,445  
Interest income, net     (6,348 )     (5,132 )     (24,909 )     (29,216 )
Income tax expenses     33,309       28,741       93,813       85,956  
Depreciation expenses     8,985       10,979       27,571       30,491  
Adjusted EBITDA   $ 175,131     $ 145,286     $ 468,524     $ 460,676  
                                 
Net revenues   $ 464,480     $ 442,305     $ 1,297,850     $ 1,283,958  
                                 
Non-GAAP operating margin     35 %     30 %     35 %     33 %

 

(1) To adjust impairment and provision on investments, gain/loss on sale of investments and fair value change of investments.

 

(2) To adjust the income tax effects of non-GAAP adjustments, which primarily related to amortization of intangible assets resulting from business acquisitions and fair value change of investments. Other non-GAAP adjustment items have no tax effect, because (i) they were recorded in entities established in tax free jurisdictions, or (ii) full valuation allowances were provided for related deferred tax assets as it is more-likely-than-not they will not be realized.
   
* Net income attributable to Weibo’s shareholders is adjusted for interest expense of convertible senior notes for calculating diluted EPS.

 

 


 

WEIBO CORPORATION

UNAUDITED ADDITIONAL INFORMATION

(In thousands of U.S. dollars)

 

    Three months ended     Nine months ended  
    September 30,     September 30,     September 30,     September 30,  
    2024     2025     2024     2025  
Net revenues                                
Advertising and marketing                                
Non-Ali advertisers   $ 377,112     $ 329,889     $ 1,036,380     $ 973,993  
Alibaba     21,503       45,484       76,463       123,838  
Subtotal     398,615       375,373       1,112,843       1,097,831  
                                 
Value-added services     65,865       66,932       185,007       186,127  
    $ 464,480     $ 442,305     $ 1,297,850     $ 1,283,958