Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including revenues and profitability. The Company cautions that these statements are based on management’s current knowledge and expectations and are subject to certain risks and uncertainties, many of which are outside of the control of the Company, that could cause actual results and events to differ materially from the statements made herein. Such risks and uncertainties include, but are not limited to, the following: the impact of military conflicts, including supply chain disruptions, volatility in commodity prices, increased economic uncertainty and escalating geopolitical tensions; our extensive commercial arrangements with The Coca-Cola Company (TCCC) and, as a result, our future performance’s substantial dependence on the success of our relationship with TCCC; our ability to implement our growth strategy, including expanding our business in existing and new sectors and achieving profitability within our Alcohol Brands segment; the inherent operational risks presented by the alcoholic beverage industry that may not be adequately covered by insurance or lead to litigation relating to the abuse or misuse of our products; our ability to successfully integrate Bang Energy® businesses and assets, transition the acquired beverages to the Company’s primary distributors, and retain and increase sales of the acquired beverages; exposure to significant liabilities due to litigation, legal or regulatory proceedings; intellectual property injunctions; unanticipated litigation concerning the Company’s products; the current uncertainty and volatility in the national and global economy and changes in demand due to such economic conditions, including a slowdown in consumer spending generally or reduced demand for consumer goods; changes in consumer preferences; adverse publicity surrounding obesity, alcohol consumption and other health concerns related to our products, product safety and quality; activities and strategies of competitors, including the introduction of new products and competitive pricing and/or marketing of similar products; changes in the price and/or availability of raw materials; other supply issues, including the availability of products and/or suitable production facilities including limitations on co-packing availability including retort production; disruption to our manufacturing facilities and operations related to climate, labor, production difficulties, capacity limitations, regulations or other causes; product distribution and placement decisions by retailers; the effects of retailer and/or bottler/distributor consolidation on our business; unilateral decisions by bottlers/distributors, buying groups, convenience chains, grocery chains, mass merchandisers, specialty chain stores, e-commerce retailers, e-commerce websites, club stores and other customers to discontinue carrying all or any of our products that they are carrying at any time, restrict the range of our products they carry, impose restrictions or limitations on the sale of our products and/or the sizes of containers for our products and/or devote less resources to the sale of our products; changes in governmental regulation; the imposition of new and/or increased excise sales and/or other taxes on our products; our ability to adapt to the changing retail landscape with the rapid growth in e-commerce retailers and e-commerce websites; the impact of proposals to limit or restrict the sale of energy or alcohol drinks to minors and/or persons below a specified age and/or restrict the venues and/or the size of containers in which energy or alcohol drinks can be sold; possible recalls of our products and/or the consequences and costs of defective production; or our ability to absorb, reduce or pass on to our bottlers/distributors increases in commodity costs, including freight costs. For a more detailed discussion of these and other risks that could affect our operating results, see the Company’s reports filed with the Securities and Exchange Commission, including our annual report on Form 10-K for the year ended December 31, 2023 and our subsequently filed quarterly reports. The Company’s actual results could differ materially from those contained in the forward-looking statements. The Company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. SAFE HARBOR STATEMENT

DISTRIBUTION MONSTER ENERGY DRINKS

AFFORDABLE ENERGYEXISTING MARKETS CURRENTLY DISTRIBUTED IN 34 MARKETS PLANNED EXPANSION INTO ADDITIONAL MARKETS

DISTRIBUTION MONSTER IS NOW DISTRIBUTED IN 142 COUNTRIES AND TERRITORIES. STRATEGIC BRANDS ARE NOW DISTRIBUTED IN 57 COUNTRIES AND TERRITORIES. REIGN IS NOW DISTRIBUTED IN 26 COUNTRIES AND TERRITORIES. AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN 34 COUNTRIES AND TERRITORIES. ONE OR MORE OF THE COMPANY’S ENERGY DRINKS ARE DISTRIBUTED IN A TOTAL OF 159 COUNTRIES AND TERRITORIES WORLDWIDE. As of 12/18/2024

GLOBAL ENERGY DRINK FORECAST Source: GlobalData (formerly known as Canadean) Total Global Off-Trade retail sales and forecast of Energy Drinks • GlobalData projects that global off-trade retail sales of energy drinks will experience a robust growth, with a compound annual growth rate (CAGR) of 7.6% from 2025 to 2029. 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 Value Sales (in USD) $52.3B $51.4B $59.2B $63.5B $71.4B $77.2B $84.3B $91.2B $97.9B $104.6B $111.5B % Chg YA -1.7% 15.1% 7.3% 12.4% 8.1% 9.2% 8.2% 7.3% 6.9% 6.6% $52.3B $51.4B $59.2B $63.5B $71.4B $77.2B $84.3B $91.2B $97.9B $104.6B $111.5B GLOBAL OFF-TRADE RETAIL SALES & FORECAST OF ENERGY DRINKS 2019-2029

Chief Commercial Officer

THE AMERICAS REGION OVERVIEW Markets with MEC Value Share Leadership 43 Territories 91 Coca-Cola Bottlers 8 Brand Families United States 35.0% Canada 41.2% Mexico 35.6% Argentina 53.3% Brazil 47.5% Chile 39.6% Puerto Rico 33.0% Uruguay 78.5% Paraguay 74.4% Source: Nielsen Select LATAM Markets Argentina, Brazil, Chile, Mexico, Paraguay, Uruguay 1 month ending November 2024; Nielsen Total Puerto Rico All Channels 2 months ending November 2024; Nielsen Total US xAOC + Conv 1 month ending December 2024 TNA Energy; Nielsen Total Canada All Channels 4 weeks ending December 2024

BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELS, 2024, DOLLAR VOLUME Source: Nielsen Syndicated db Total US xAOC + Conv 52 weeks ending 12/28/2024 SPARKLING SOFT DRINKS 36.2% WATER 21.9% ENERGY DRINKS 17.7% JUICE/JUICE DRINKS 9.8% SPORT DRINKS 8.7% RTD TEA 3.6% RTD COFFEE 2.2% TOTAL NON-ALC BEVERAGE BY CATEGORY $ SHARE $ SHARE CYA SPARKLING SOFT DRINKS 0.8% ENERGY DRINKS 0.1% WATER 0.0% RTD TEA -0.1% RTD COFFEE -0.2% SPORT DRINKS -0.3% JUICE/JUICE DRINKS -0.3% SPARKLING SOFT DRINKS WATER ENERGY DRINKS RTD TEA JUICE/JUICE DRINKS SPORT DRINKS RTD COFFEE $ CHG YA $1.9B $669.3M $646.3M -$9.5M -$58.2M -$80.8M -$214.8M $ % CHG YA 4.7% 2.7% 3.2% -0.2% -0.5% -0.8% -7.9% $1.9B $669.3M $646.3M -$9.5M -$58.2M -$80.8M -$214.8M TOTAL NON-ALC BEVERAGE BY CATEGORY TOTAL BEVERAGE $ CHG YA $2.8B $ % CHG YA 2.5% • In 2024, the U.S. market for non-alcoholic ready-to-drink beverages generated $116.6 billion in retail sales.

BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELS, 2024, UNIT VOLUME SPARKLING SOFT DRINKS 33.2% WATER 23.4% ENERGY DRINKS 18.0% JUICE/JUICE DRINKS 10.6% SPORT DRINKS 8.9% RTD TEA 4.1% RTD COFFEE 1.8% TOTAL NON-ALC BEVERAGE BY CATEGORY U SHARE U SHARE CYA ENERGY DRINKS 0.4% WATER 0.3% SPARKLING SOFT DRINKS 0.2% RTD TEA -0.1% JUICE/JUICE DRINKS -0.2% RTD COFFEE -0.2% SPORT DRINKS -0.3% ENERGY DRINKS WATER SPARKLING SOFT DRINKS RTD TEA RTD COFFEE JUICE/JUICE DRINKS SPORT DRINKS UNITS CHG YA 75.5M 23.0M -46.4M -52.9M -77.5M -88.8M -139.4M UNITS % CHG YA 1.2% 0.3% -0.4% -3.5% -11.1% -2.3% -4.3% 75.5M 23.0M -46.4M -52.9M -77.5M -88.8M -139.4M TOTAL NON-ALC BEVERAGE BY CATEGORY TOTAL BEVERAGE UNITS CHG YA -306.5M UNITS % CHG YA -0.9% • In 2024, the U.S. market for non-alcoholic ready-to-drink beverages generated 35.2 billion in units sold. Source: Nielsen Syndicated db Total US xAOC + Conv 52 weeks ending 12/28/2024

BRAND PERFORMANCE TOTAL U.S. ALL CHANNELS, LATEST 13-WEEKS Source: Nielsen Total US xAOC + Conv 13 weeks ending 1/4/2025 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA TNA ENERGY $5,226,566,287 6.0% 1,585,297,537 3.8% 100.0 0.0 MEC $1,829,736,776 3.4% 553,807,036 0.8% 35.0 -0.9 MONSTER $1,496,455,528 3.2% 440,210,510 0.1% 28.6 -0.8 REIGN $118,323,349 -4.9% 41,582,706 -6.5% 2.3 -0.3 REIGN STORM $28,630,967 15.6% 11,896,801 10.1% 0.5 0.0 NOS $111,902,459 3.0% 34,125,930 0.4% 2.1 -0.1 BANG $77,743,924 29.6% 28,742,706 35.5% 1.5 0.3 FULL THROTTLE $25,293,833 -3.3% 9,139,617 -7.2% 0.5 0.0 RED BULL $1,814,662,405 10.6% 502,672,728 9.5% 34.7 1.4 CELSIUS $458,865,300 4.5% 149,179,579 2.7% 8.8 -0.1 ALANI NU $208,543,221 68.6% 68,053,568 70.9% 4.0 1.5 5-HOUR $156,505,484 -5.4% 34,001,256 -6.4% 3.0 -0.4 C4 $154,487,531 11.2% 53,397,563 13.1% 3.0 0.1 GHOST $140,922,247 14.4% 48,595,923 11.0% 2.7 0.2 ROCKSTAR $137,096,373 -10.9% 58,968,956 -14.4% 2.6 -0.5 STARBUCKS $108,959,204 -13.2% 27,842,759 -16.0% 2.1 -0.5 ALL OTHER $216,787,746 -13.9% 88,778,170 -15.0% 4.1 -1.0

BRAND PERFORMANCE TOTAL U.S. CONVENIENCE, LATEST 4-WEEKS Source: Nielsen Total US Conv 4 weeks ending 1/4/2025 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA TNA ENERGY $936,032,366 4.6% 299,404,265 2.1% 100.0 0.0 MEC $342,433,801 3.4% 111,028,797 -0.4% 36.6 -0.4 MONSTER $269,649,851 2.5% 86,739,048 -1.5% 28.8 -0.6 REIGN $25,615,694 -0.1% 8,943,827 -2.2% 2.7 -0.1 REIGN STORM $5,705,785 26.0% 2,265,936 24.3% 0.6 0.1 NOS $23,957,191 3.4% 7,416,685 -1.6% 2.6 0.0 BANG $16,669,623 32.0% 5,672,268 30.4% 1.8 0.4 FULL THROTTLE $6,536,640 -2.5% 2,255,241 -7.4% 0.7 -0.1 RED BULL $345,207,808 9.4% 100,686,797 9.8% 36.9 1.6 CELSIUS $67,935,973 -0.2% 24,777,913 -5.2% 7.3 -0.3 C4 $32,965,140 7.6% 10,646,563 4.8% 3.5 0.1 5-HOUR $28,217,689 -6.3% 7,585,206 -6.4% 3.0 -0.4 GHOST $27,665,563 11.0% 9,109,057 7.8% 3.0 0.2 ROCKSTAR $25,160,297 -12.7% 9,988,838 -15.9% 2.7 -0.5 STARBUCKS $20,635,595 -11.6% 5,025,052 -15.9% 2.2 -0.4 ALANI NU $18,858,823 102.0% 6,538,146 101.5% 2.0 1.0 ALL OTHER $26,951,676 -17.9% 14,017,898 -12.7% 2.9 -0.8

BRAND PERFORMANCE TOTAL U.S. xAOC, LATEST 4-WEEKS Source: Nielsen Total US xAOC 4 weeks ending 1/4/2025 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA TNA ENERGY $603,973,684 8.2% 164,778,971 6.6% 100.0 0.0 MEC $197,172,323 6.1% 50,463,228 1.6% 32.6 -0.7 MONSTER $172,923,298 7.4% 42,170,617 2.6% 28.6 -0.2 REIGN $9,034,588 -13.1% 3,271,384 -15.1% 1.5 -0.4 REIGN STORM $2,493,453 -17.3% 1,166,262 -21.5% 0.4 -0.1 NOS $8,762,012 2.5% 2,496,886 5.1% 1.5 -0.1 BANG $5,497,479 10.5% 2,087,051 10.1% 0.9 0.0 FULL THROTTLE $953,628 3.4% 437,040 1.9% 0.2 0.0 RED BULL $189,909,775 8.0% 47,131,913 9.2% 31.4 -0.1 CELSIUS $66,195,008 5.6% 18,558,791 5.5% 11.0 -0.3 ALANI NU $44,103,615 73.7% 13,984,193 77.1% 7.3 2.8 5-HOUR $18,251,700 -3.7% 2,492,214 -3.6% 3.0 -0.4 ROCKSTAR $14,933,442 -8.0% 7,279,248 -13.5% 2.5 -0.4 C4 $12,749,369 23.2% 5,092,739 33.1% 2.1 0.3 GHOST $12,661,263 18.1% 4,658,100 10.3% 2.1 0.2 STARBUCKS $10,740,997 -12.1% 2,999,209 -11.1% 1.8 -0.4 ALL OTHER $37,256,194 -6.4% 12,119,337 -12.6% 6.2 -1.0

Source: Nielsen Total US xAOC + Conv TNA Energy SHARE TRENDS TOTAL U.S. ALL CHANNELS, DOLLAR SHARE 0 5 10 15 20 25 30 35 40 JAN 23 FEB 23 MAR 23 APR 23 MAY 23 JUN 23 JUL 23 AUG 23 SEP 23 OCT 23 NOV 23 DEC 23 JAN 24 FEB 24 MAR 24 APR 24 MAY 24 JUN 24 JUL 24 AUG 24 SEP 24 OCT 24 NOV 24 DEC 24 MEC MONSTER RED BULL CELSIUS ALANI NU C4 ROCKSTAR GHOST

Source: Nielsen Total US xAOC + Conv 52 weeks ending 12/28/2024 TNA Energy * Innovation is defined as items that achieve a growth rate of 90% or more compared to the previous year INNOVATION CONTRIBUTION TOTAL U.S. ALL CHANNELS Innovation Established 12% 88% ENERGY DRINKS BY ITEM STATUS | $ Share $641.4M $578.0M $450.4M $274.0M $174.2M $173.3M $159.1M $37.4M $34.4M MEC Red Bull Celsius Alani Nu Ghost Other C4 Pepsi Starbucks ENERGY DRINK INNOVATION BY SUPPLIER | $ Vol

ULTRA VICE GUAVA LAUNCH TOTAL U.S. ALL CHANNELS 35.2% 35.0% 35.0% 35.1% 10.1% 10.2% 10.5% 10.8% 0.2% 0.4% 0.8% 0.9% Latest 52 Wks Latest 26 Wks Latest 13 Wks Latest 5 Wks $ SHARE TREND BY SELECT ENERGY DRINK PRODUCT GROUP MEC Monster Ultra Brand Monster UVG • The successful launch of Ultra Vice Guava in October 2024 has resulted in market share gains for Monster Ultra and the broader MEC portfolio in recent periods. Source: Nielsen Total US xAOC + Conv Periods ending 12/28/2024 TNA Energy

U.S. INNOVATION BANG Sour Ropes 12/16oz REIGN STORM Tropical 12/12oz MONSTER Zero Sugar 12/24oz JUICE MONSTER Viking Berry 24/16oz KILLER BREW Mean Bean Loca Moca 12/15oz REIGN White Haze 12/16oz ULTRA Blue Hawaiian 24/16oz BANG Any Means Orange 12/16oz ADDITIONAL INNOVATION UNDER REVIEW

LATAM LATAM

SPARKLING SOFT DRINKS JUICE/JUICE DRINKS ENERGY DRINKS SPORT DRINKS WATER RTD TEA RTD COFFEE $ CHG YA $2.1B $875.9M $701.0M $366.2M $322.4M $248.5M $18.4M $ % CHG YA 3.5% 6.0% 12.6% 10.5% 2.2% 13.4% 10.0% $2.1B $875.9M $701.0M $366.2M $322.4M $248.5M $18.4M TOTAL NON-ALC BEVERAGE BY CATEGORY BEVERAGE LANDSCAPE Source: GlobalData (formerly known as Canadean) Total LATAM Calendar Year 2024; in Constant Prices USD (Fx neutral) SPARKLING SOFT DRINKS JUICE/JUICE 58.9% DRINKS 14.9% WATER 14.3% ENERGY DRINKS 6.0% SPORT DRINKS 3.7% RTD TEA 2.0% RTD COFFEE 0.2% TOTAL NON-ALC BEVERAGE BY CATEGORY $ SHARE !"#AB"C' !E)GH !","#AB"C' E)G, $ SHARE CYA -.-'L"H010O'B0 ENERGY DRINKS 0.4% SPORT DRINKS 0.2% JUICE/JUICE DRINKS 0.2% RTD TEA 0.2% RTD COFFEE 0.0% WATER -0.3% SPARKLING SOFT DRINKS -0.6% • In 2024, the LATAM market for non-alcoholic ready-to-drink beverages generated $104.3 billion in retail sales. TOTAL LATAM ALL CHANNELS, 2024, VALUE SALES (USD)

BRAND PERFORMANCE TOTAL LATAM ALL CHANNELS, LATEST 3-MONTHS Source: Nielsen Total Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama 3 Months ending 11/22/2024 in Constant Prices USD $ USD $ % Chg YA Unit Cases Unit Cases % Chg YA $ Shr $ Shr Chg YA TOTAL ENERGY $815,632,026 22.4% 50,739,784 8.6% 100.0 0.0 MEC $311,632,144 30.3% 15,191,498 9.6% 38.2 2.3 MONSTER $293,361,417 31.3% 13,624,360 9.1% 36.0 2.4 PREDATOR/FURY $16,293,713 20.2% 1,460,394 17.8% 2.0 0.0 REIGN $1,977,014 -12.1% 106,744 -12.4% 0.2 -0.1 RED BULL $162,333,404 14.7% 4,347,082 5.7% 19.9 -1.3 VOLT $48,423,025 30.0% 4,249,313 26.3% 5.9 0.3 RAPTOR $44,842,952 6.3% 4,864,220 4.7% 5.5 -0.8 AMPER $39,261,409 15.6% 3,548,754 11.0% 4.8 -0.3 VIVE 100 $34,142,423 -3.8% 3,737,639 -1.0% 4.2 -1.1 SPEED $27,581,649 202.2% 1,059,354 -8.8% 3.4 2.0 A-RUSH $18,342,629 21.2% 749,540 19.2% 2.2 0.0 BALY $16,775,824 72.3% 2,202,005 59.0% 2.1 0.6 SPEED MAX $16,089,252 0.4% 1,964,593 -6.7% 2.0 -0.4 AMP $13,057,921 -2.0% 1,655,981 -3.7% 1.6 -0.4 SCORE $12,873,947 31.2% 845,298 28.8% 1.6 0.1 TNT $10,666,073 -3.2% 527,804 -2.4% 1.3 -0.3 ALL OTHER $59,609,375 13.2% 5,796,702 4.3% 7.3 -0.6

Source: Nielsen Total Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru and Bolivia Latest 3 Months Ending 11/22/2024 in USD Constant prices LATAM AFFORDABLE ENERGY Premium 60.7% Predator/Fury 5.3% All Other 94.7% Affordable 39.3% LATAM ENERGY DRINKS BY PRICE SEGMENT Value Sales % Mix

Source: Nielsen ENERGY CATEGORY SELECT LATAM MARKETS, VALUE SHARE 53.3 31.0 9.7 5.0 Nov-22 Jan-23 Mar-23 May-23 Jul-23 Sep-23 Nov-23 Jan-24 Mar-24 May-24 Jul-24 Sep-24 Nov-24 ARGENTINA BY BRAND | Value Share Monster Speed Red Bull Rockstar 39.2 0.4 37.3 15.8 1.7 Nov-22 Jan-23 Mar-23 May-23 Jul-23 Sep-23 Nov-23 Jan-24 Mar-24 May-24 Jul-24 Sep-24 Nov-24 CHILE BY BRAND | Value Share Monster Reign Red Bull Score Mr Big 46.9 0.5 34.4 3.3 Nov-22 Jan-23 Mar-23 May-23 Jul-23 Sep-23 Nov-23 Jan-24 Mar-24 May-24 Jul-24 Sep-24 Nov-24 BRAZIL BY BRAND | Value Share Monster Reign Red Bull TNT 29.4 23.6 19.1 11.3 2.8 6.2 Nov-22 Jan-23 Mar-23 May-23 Jul-23 Sep-23 Nov-23 Jan-24 Mar-24 May-24 Jul-24 Sep-24 Nov-24 MEXICO BY BRAND | Value Share Monster Predator Volt Amper Vive 100 Boost Red Bull

President of EMEA & OSP