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0001050797false00010507972026-02-032026-02-03

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported):
February 3, 2026
COLUMBIA SPORTSWEAR COMPANY
(Exact name of registrant as specified in its charter)
Oregon 000-23939 93-0498284
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
14375 Northwest Science Park Drive
Portland, Oregon 97229
(Address of principal executive offices) (Zip code)
(503) 985-4000
(Registrant’s telephone number, including area code)
No Change
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class   Trading Symbol(s)   Name of each
exchange on which registered
Common stock   COLM   Nasdaq Global Select Market
    Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company    ☐
    If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.    ☐




ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION
On February 3, 2026, Columbia Sportswear Company (the "Company") issued a press release reporting its fourth quarter and full year 2025 financial results, providing its full year 2026 financial outlook, and announcing a quarterly dividend. A copy of the Company's press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference. The information in this report shall not be treated as filed for purposes of the Securities Exchange Act of 1934, as amended.
Attached hereto as Exhibit 99.2 and incorporated by reference herein is the CFO Commentary and Financial Review presentation by Jim A. Swanson, Executive Vice President and Chief Financial Officer of the Company, on the Company's fourth quarter and full year 2025 financial results and its 2026 financial outlook, as posted on the Company's investor relations website, https://investor.columbia.com, on February 3, 2026. The information in this report shall not be treated as filed for purposes of the Securities Exchange Act of 1934, as amended.

ITEM 7.01 REGULATION FD DISCLOSURE
In its February 3, 2026 press release, the Company announced that its Board of Directors declared a quarterly cash dividend of $0.30 per share of common stock to be paid on March 20, 2026 to its shareholders of record on March 9, 2026.

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS
(d) Exhibits
 
Press Release, dated February 3, 2026 (furnished pursuant to Items 2.02 and 7.01 hereof).
CFO Commentary and Financial Review Presentation, dated February 3, 2026 (furnished pursuant to Items 2.02 and 7.01 hereof).
104 Cover Page Interactive Data File (embedded within the Inline XBRL document).




SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
COLUMBIA SPORTSWEAR COMPANY
Dated: February 3, 2026
By: /S/ JIM A. SWANSON
Jim A. Swanson
Executive Vice President and Chief Financial Officer


EX-99.1 2 colmfy25q4exhibit991.htm EX-99.1 Document

Exhibit 99.1
logo3a91.jpg

Columbia Sportswear Company Reports Fourth Quarter and Full Year 2025 Financial Results;
Provides Full Year 2026 Financial Outlook

Fourth Quarter 2025 Highlights
•Net sales decreased 2 percent (3 percent on a constant-currency basis) to $1,070.2 million, compared to fourth quarter 2024.
•Gross margin expanded 50 basis points to 51.6 percent of net sales from 51.1 percent of net sales in fourth quarter 2024. Fourth quarter 2025 gross margin included $20.0 million of incremental U.S. tariffs, prior to mitigation tactics.
•Operating income decreased 15 percent to $116.7 million, or 10.9 percent of net sales, compared to fourth quarter 2024 operating income of $137.3 million, or 12.5 percent of net sales.
•Diluted earnings per share of $1.73, compared to fourth quarter 2024 diluted earnings per share of $1.80.
•Exited the quarter with $790.8 million of cash, cash equivalents and short-term investments and no borrowings.

Full Year 2025 Highlights
•Net sales increased 1 percent (1 percent on a constant-currency basis) to $3,397.4 million, compared to 2024.
•Gross margin expanded 30 basis points to 50.5 percent of net sales from 50.2 percent of net sales, compared to 2024. 2025 gross margin included $31.0 million of incremental U.S. tariffs, prior to mitigation tactics.
•Operating income decreased 23.5 percent to $207.0 million, or 6.1 percent of net sales, compared to 2024 operating income of $270.7 million, or 8.0 percent of net sales. 2025 operating income included $29.0 million of impairment charges related to prAna and Mountain Hardwear.
•Diluted earnings per share of $3.24, compared to 2024 diluted earnings per share of $3.82. Impairment charges, referred to above, negatively impacted diluted earnings per share by $0.45.

Full Year 2026 Financial Outlook
The following forward-looking statements reflect our expectations as of February 3, 2026 and are subject to significant risks and business uncertainties, including those factors described under “Forward-Looking Statements” below. Additional disclosures and financial outlook details can be found in the Full Year 2026 Financial Outlook section below and the CFO Commentary and Financial Review presentation.
•Net sales of $3.43 to $3.50 billion, representing net sales growth of 1.0 to 3.0 percent compared to 2025.
•Operating income of $211 to $243 million, representing operating margin of 6.2 to 6.9 percent of net sales.
•Diluted earnings per share of $3.20 to $3.65.

PORTLAND, Ore. - February 3, 2026 - Columbia Sportswear Company (NASDAQ: COLM, the "Company"), a multi-brand global leading innovator in outdoor, active and lifestyle products including apparel, footwear, accessories, and equipment, today announced fourth quarter and full year 2025 financial results for the period ended December 31, 2025.
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Chairman and Chief Executive Officer Tim Boyle commented, “We’re pleased to have delivered net sales and profitability exceeding our guidance for the fourth quarter driven by better-than-expected demand in the U.S. While our U.S. business remains challenged, I’m encouraged with continued growth internationally combined with early signs of momentum indicating that the Columbia ACCELERATE Growth Strategy is resonating with consumers, including new and enhanced product collections and differentiated marketing.

“Over the past few months, we've witnessed brand momentum as consumers embraced our new product collections, with even more exciting launches on the horizon. "Engineered for Whatever" has not only re-energized our unique brand voice but has provided powerful differentiation in a competitive marketplace.

“This momentum positions us well for continued success as we execute our vision and continue investing across all our brands to:

•accelerate profitable growth;
•create iconic products that are differentiated, functional and innovative;
•drive brand engagement with increased, focused demand creation investments;
•enhance consumer experiences by investing in capabilities to delight and retain consumers;
•amplify marketplace excellence that is digitally-led, omni-channel, and global; and
•empower talent that is driven by our core values."

CFO's Commentary and Financial Review Presentation Available Online

For a detailed review of the Company's fourth quarter and full year 2025 financial results, please refer to the CFO Commentary and Financial Review presentation furnished to the Securities and Exchange Commission (the "SEC") on a Current Report on Form 8-K and published on the Investor Relations section of the Company's website at http://investor.columbia.com/financial-results at approximately 4:15 p.m. ET today. Analysts and investors are encouraged to review this commentary prior to participating in our conference call.

ACCELERATE Growth Strategy

ACCELERATE is a growth strategy intended to elevate the Columbia brand to attract younger and more active consumers. It is a multi-year effort centered around several consumer-centric shifts to our brand, product and marketplace strategies, as well as enhanced ways of working. 2025 was an important milestone in this journey. The Columbia brand launched its new brand platform “Engineered for Whatever” through a global brand campaign in print, on social, and in-person. The Columbia brand also released certain new products designed with a younger, more active consumer in mind, and re-launched the U.S. Columbia.com website, with enhanced features and photography. We’re encouraged with early indicators, which signal that our differentiated marketing communications and enhanced products are resonating with consumers, providing us confidence as we plan for future seasons. For more information on the ACCELERATE Growth Strategy, please refer to the CFO Commentary and Financial Review presentation.
Fourth Quarter 2025 Financial Results
(All comparisons are between fourth quarter 2025 and fourth quarter 2024, unless otherwise noted.)

Net sales decreased 2 percent (3 percent on a constant-currency basis) to $1,070.2 million from $1,096.6 million for the comparable period in 2024. The decrease primarily reflected earlier shipment of Fall '25 wholesale orders, partially offset by a modest increase in direct-to consumer ("DTC") net sales. Sales decline in the U.S. was partially offset by growth in international markets.

Gross margin expanded 50 basis points to 51.6 percent of net sales from 51.1 percent of net sales for the comparable period in 2024. Gross margin expansion included healthier inventory composition resulting in less clearance and promotional activity, as well as lower inventory loss provisions, partially offset by the impact of incremental U.S. tariffs. Incremental U.S. tariffs prior to mitigation actions impacted gross margin by $20.0 million.

SG&A expenses were $441.5 million, or 41.3 percent of net sales, compared to $430.6 million, or 39.3 percent of net sales, for the comparable period in 2024. The largest changes in SG&A expenses were driven by higher DTC expenses and other non-recurring SG&A expenses associated with our profit improvement program, partially offset by lower enterprise technology and supply chain expenses, largely resulting from our profit improvement program.
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Operating income decreased 15 percent to $116.7 million, or 10.9 percent of net sales, compared to operating income of $137.3 million, or 12.5 percent of net sales, for the comparable period in 2024.

Interest income, net of $3.3 million, compared to $4.8 million for the comparable period in 2024.

Income tax expense of $27.2 million resulted in an effective income tax rate of 22.6 percent, compared to income tax expense of $37.3 million, or an effective income tax rate of 26.7 percent, for the comparable period in 2024.

Net income was $93.2 million, or $1.73 per diluted share, compared to net income of $102.6 million, or $1.80 per diluted share, for the comparable period in 2024.

Full Year 2025 Financial Results
(All comparisons are between full year 2025 and full year 2024, unless otherwise noted.)

Net sales increased 1 percent (1 percent on a constant-currency basis) to $3,397.4 million from $3,368.6 million in 2024.

Gross margin expanded 30 basis points to 50.5 percent of net sales from 50.2 percent of net sales in 2024. Incremental U.S. tariffs prior to mitigation actions impacted gross margin by $31.0 million.

SG&A expenses were $1,502.5 million, or 44.2 percent of net sales, compared to $1,443.9 million, or 42.9 percent of net sales in 2024.

Impairment of goodwill and intangible assets included $29.0 million of charges related to prAna and Mountain Hardwear.

Operating income decreased 24 percent to $207.0 million, or 6.1 percent of net sales, compared to operating income of $270.7 million, or 8.0 percent of net sales in 2024.

Interest income, net of $17.9 million, compared to $27.7 million in 2024.

Income tax expense of $52.4 million resulted in an effective income tax rate of 22.8 percent, compared to income tax expense of $74.9 million, or an effective income tax rate of 25.1 percent, in 2024.

Net income decreased 21 percent to $177.2 million, or $3.24 per diluted share, compared to net income of $223.3 million, or $3.82 per diluted share, in 2024. The impairment charges related to prAna and Mountain Hardwear negatively impacted diluted earnings per share by $0.45 in 2025.

Balance Sheet as of December 31, 2025

Cash, cash equivalents, and short-term investments totaled $790.8 million, compared to $815.5 million as of December 31, 2024.

The Company had no borrowings as of either December 31, 2025 or December 31, 2024.

Inventories were essentially flat at $689.5 million, compared to $690.5 million as of December 31, 2024.

Cash Flow for the Twelve Months Ended December 31, 2025

Net cash provided by operating activities was $282.9 million, compared to $491.0 million in 2024.

Capital expenditures totaled $66.2 million, compared to $59.8 million in 2024.

Share Repurchases for the Twelve Months Ended December 31, 2025

The Company repurchased 2,972,889 shares of common stock for an aggregate of $201.1 million, or an average price per share of $67.64.
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At December 31, 2025, $426.5 million remained available under our stock repurchase authorization, which does not obligate the Company to acquire any specific number of shares or to acquire shares over any specified period of time.

Quarterly Cash Dividend

The Board of Directors approved a regular quarterly cash dividend of $0.30 per share, payable on March 20, 2026 to shareholders of record on March 9, 2026.

Full Year 2026 Financial Outlook

(Additional financial outlook details can be found in the CFO Commentary and Financial Review presentation.)

The Company's 2026 Financial Outlook is forward-looking in nature, and the following forward-looking statements reflect our expectations as of February 3, 2026 and are subject to significant risks and business uncertainties, including those factors described under “Forward-Looking Statements” below. These risks and uncertainties limit our ability to accurately forecast results. The Company's Full Year and First Quarter 2026 Financial Outlooks, reflect U.S. tariff rates in place on February 3, 2026.

Net sales are expected to increase 1.0 to 3.0 percent, resulting in net sales of $3.43 to $3.50 billion, compared to $3.40 billion in 2025. Foreign currency translation is expected to benefit net sales by approximately 50 to 100 basis points.

Gross margin is expected to contract 70 to 50 basis points to 49.8 to 50.0 percent of net sales, compared to 50.5 percent of net sales in 2025. Gross margin expectations include roughly a 300 basis point unfavorable impact of incremental tariffs prior to mitigation actions.

SG&A expenses, as a percent of net sales, are expected to be 43.6 to 44.2 percent, compared to SG&A expense as a percent of net sales of 44.2 percent in 2025.

Operating margin is expected to be 6.2 to 6.9 percent of net sales, compared to operating margin of 6.1 percent of net sales in 2025.

Effective income tax rate is expected to be 24.0 to 25.0 percent.

Diluted earnings per share is expected to be $3.20 to $3.65, compared to $3.23 in 2025.

Operating cash flow is expected to be $300 to $330 million.

Capital expenditures are planned to be in the range of $65 to $75 million, roughly in-line with our run rate over the past several years.

First Quarter 2026 Financial Outlook

•Net sales are expected to be $747 to $759 million, representing a decrease of 4.0 to 2.5 percent from $778 million for the comparable period in 2025. Foreign currency translation is expected to benefit net sales by approximately 200 basis points.

•Operating margin is expected to be 2.1 to 2.9 percent of net sales, compared to operating margin of 6.0 percent of net sales in the comparable period in 2025. Operating margin includes SG&A expense deleverage driven by low-single-digit percent SG&A growth on declining net sales, and gross margin contraction primarily resulting from the impact of unmitigated incremental U.S. tariffs.

•Diluted earnings per share is expected to be $0.29 to $0.37, compared to $0.75 for the comparable period in 2025.

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Conference Call

The Company will hold its fourth quarter 2025 conference call at 5:00 p.m. ET today. Dial (888) 506-0062 to participate. The call will also be webcast live on the Investor Relations section of the Company's website at https://investor.columbia.com.
First Quarter 2026 Reporting Date

The Company plans to report first quarter 2026 financial results on Thursday, April 30, 2026 at approximately 4:05 p.m. ET.

Supplemental Financial Information

Since Columbia Sportswear Company is a global company, the comparability of its operating results reported in United States dollars is affected by foreign currency exchange rate fluctuations because the underlying currencies in which it transacts change in value over time compared to the United States dollar. To supplement financial information reported in accordance with GAAP, the Company discloses constant-currency net sales information, which is a non-GAAP financial measure, to provide a framework to assess how the business performed excluding the effects of changes in the exchange rates used to translate net sales generated in foreign currencies into United States dollars. The Company calculates constant-currency net sales by translating net sales in foreign currencies for the current period into United States dollars at the average exchange rates that were in effect during the comparable period of the prior year. Management believes that this non-GAAP financial measure reflects an additional and useful way of viewing an aspect of our operations that, when viewed in conjunction with our GAAP results, provides a more comprehensive understanding of our business and operations. In particular, investors may find the non-GAAP financial measure useful by reviewing our net sales results without the volatility in foreign currency exchange rates. This non-GAAP financial measure also facilitates management's internal comparisons to our historical net sales results and comparisons to competitors' net sales results.

The non-GAAP financial measures should be viewed in addition to, and not in lieu of or superior to, our financial measures calculated in accordance with GAAP. The Company provides a reconciliation of non-GAAP measures to the most directly comparable financial measure calculated in accordance with GAAP. See the "Reconciliation of GAAP to Non-GAAP Financial Measures" table included herein. The non-GAAP financial measures presented may not be comparable to similarly titled measures reported by other companies.

Forward-Looking Statements

This document contains forward-looking statements within the meaning of the federal securities laws, including statements regarding the Company’s expectations, anticipations or beliefs about the Company's ability to realize growth opportunities, drive long-term market share gains and manage expenses, financial position, marketing strategies, anticipated product launches, timing and payment of dividends, and the Company’s expectations regarding its financial results for full year 2026 net sales, gross margin, SG&A expenses, operating margin, effective income tax rate, diluted earnings per share, operating cash flow, and capital expenditures, as well as first quarter 2026 net sales, operating margin, and diluted earnings per share. Forward-looking statements often use words such as "will," "anticipate," "estimate," "expect," "should," "may," "plan", "intend", and other words and terms of similar meaning or reference future dates. The Company's expectations, beliefs and projections are expressed in good faith and are believed to have a reasonable basis; however, each forward-looking statement involves a number of risks and uncertainties, including those set forth in this document, those described in the Company's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q under the heading "Risk Factors," and those that have been or may be described in other reports filed by the Company, including reports on Form 8-K. Potential risks and uncertainties that may affect our future revenues, earnings and performance and could cause the actual results of operations or financial condition of the Company to differ materially from the anticipated results expressed or implied by forward-looking statements in this document include: loss of key customer accounts; our ability to execute our ACCELERATE Growth Strategy; our ability to execute and realize cost savings related to our Profit Improvement Plan; our ability to effectively execute our business strategies, including initiatives to upgrade our business processes and information technology (“IT”) systems and investments in our DTC businesses; our ability to maintain the strength and security of our IT systems; the effects of unseasonable weather, including global climate change; the seasonality of our business and timing of orders; trends affecting consumer spending, including changes in the level of consumer spending, and retail traffic patterns; unfavorable economic conditions generally; the financial health of our customers and retailer consolidation; higher than expected rates of order cancellations; changes affecting consumer demand and preferences and fashion trends; changes in international, federal or state tax, labor and other laws and regulations that affect our business, including changes in corporate tax rates, tariffs, international trade policy and geopolitical tensions, or increasing wage rates; our ability to attract and retain key personnel; risks inherent in doing business in foreign markets, including fluctuations in currency exchange rates, global credit market conditions, changes in global regulation and economic and political conditions and disease outbreaks; volatility in global production and transportation costs and capacity and timing; our ability to effectively manage our inventory and our wholesale customer’s to manage their inventories; our dependence on third-party manufacturers and suppliers and our ability to source at competitive prices from them or at all; the effectiveness of our sales and marketing efforts; business disruptions and acts of terrorism, cyber-attacks or military activities around the globe; intense competition in the industry; our ability to establish and protect our intellectual property; and our ability to develop innovative products.
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The Company cautions that forward-looking statements are inherently less reliable than historical information. The Company does not undertake any duty to update any of the forward-looking statements after the date of this document to conform them to actual results or to reflect changes in events, circumstances or its expectations. New factors emerge from time to time and it is not possible for the Company to predict or assess the effects of all such factors or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward-looking statement.

About Columbia Sportswear Company

Columbia Sportswear Company connects active people with their passions and is a global multi-brand leading innovator in outdoor, active and lifestyle products including apparel, footwear, accessories, and equipment. Founded in 1938 in Portland, Oregon, the Company's brands are sold in 115 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hard Wear®, SOREL® and prAna® brands. To learn more, please visit the Company's websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com, and www.prana.com.

Contact:
Reed Anderson
ICR
(646) 277-1260
investorrelations@columbia.com

- Financial tables follow -
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COLUMBIA SPORTSWEAR COMPANY
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited)

As of December 31,
(in thousands) 2025 2024
ASSETS
Current assets:
Cash and cash equivalents $ 442,028  $ 531,869 
Short-term investments 348,766  283,608 
Accounts receivable, net 403,168  417,539 
Inventories 689,456  690,515 
Prepaid expenses and other current assets 89,080  85,051 
Total current assets 1,972,498  2,008,582 
Property, plant and equipment, net 279,131  282,908 
Operating lease right-of-use assets 425,492  399,669 
Intangible assets, net 71,221  79,221 
Goodwill 5,694  26,694 
Deferred income taxes 108,127  104,203 
Other non-current assets 66,330  73,988 
Total assets $ 2,928,493  $ 2,975,265 
LIABILITIES AND EQUITY
Current liabilities:
Accounts payable $ 385,599  $ 385,695 
Accrued liabilities 278,421  273,330 
Operating lease liabilities 88,501  75,857 
Income taxes payable 8,293  31,663 
Total current liabilities 760,814  766,545 
Non-current operating lease liabilities 389,188  373,328 
Income taxes payable 15,076  13,176 
Deferred income taxes 1,033  310 
Other long-term liabilities 52,239  41,867 
Total liabilities 1,218,350  1,195,226 
Total shareholders' equity 1,710,143  1,780,039 
Total liabilities and shareholders' equity $ 2,928,493  $ 2,975,265 


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COLUMBIA SPORTSWEAR COMPANY
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

Three Months Ended December 31,
Twelve Months Ended December 31,
(In thousands, except per share amounts)
2025 2024 2025 2024
Net sales $ 1,070,228  $ 1,096,587  $ 3,397,351  $ 3,368,582 
Cost of sales 518,489  536,039  1,680,629  1,677,497 
Gross profit 551,739  560,548  1,716,722  1,691,085 
Gross margin 51.6  % 51.1  % 50.5  % 50.2  %
Selling, general and administrative expenses 441,515  430,645  1,502,506  1,443,906 
Impairment of goodwill and intangible assets —  —  29,000  — 
Net licensing income 6,512  7,418  21,823  23,562 
Operating income 116,736  137,321  207,039  270,741 
Interest income, net 3,342  4,797  17,867  27,703 
Other non-operating income (expense), net 271  (2,287) 4,718  (257)
Income before income tax 120,349  139,831  229,624  298,187 
Income tax expense 27,182  37,274  52,400  74,914 
Net income $ 93,167  $ 102,557  $ 177,224  $ 223,273 
Earnings per share:
Basic $ 1.74  $ 1.81  $ 3.24  $ 3.83 
Diluted $ 1.73  $ 1.80  $ 3.24  $ 3.82 
Weighted average shares outstanding:
Basic 53,687 56,656 54,678 58,333
Diluted 53,720 56,890 54,762 58,502

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COLUMBIA SPORTSWEAR COMPANY
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)

Year Ended December 31,
(in thousands) 2025 2024
Cash flows from operating activities:
Net income $ 177,224  $ 223,273 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization 56,835  55,944 
Non-cash lease expense 86,346  77,378 
Provision for uncollectible accounts receivable 1,666  2,555 
Deferred income taxes 422  (6,204)
Share-based compensation
24,238  24,777 
Loss on impairment of goodwill, intangible assets, and property, plant and equipment
39,112  2,679 
Other, net (6,193) (13,681)
Changes in operating assets and liabilities:
Accounts receivable 23,021  (11,803)
Inventories 12,231  39,131 
Prepaid expenses and other current assets (17,818) 6,792 
Other assets (1,988) (710)
Accounts payable (409) 155,176 
Accrued liabilities (10,482) 8,815 
Income taxes payable (21,487) 1,991 
Operating lease assets and liabilities (84,864) (78,627)
Other liabilities 5,049  3,556 
Net cash provided by operating activities 282,903  491,042 
Cash flows from investing activities:
Purchases of short-term investments (606,845) (669,093)
Sales and maturities of short-term investments 552,288  816,232 
Capital expenditures (66,166) (59,805)
Net cash provided by (used in) investing activities (120,723) 87,334 
Cash flows from financing activities:
Proceeds from issuance of common stock related to share-based compensation
5,544  6,120 
Tax payments related to share-based compensation
(6,033) (4,871)
Repurchase of common stock (201,096) (317,756)
Cash dividends paid (65,530) (69,732)
Net cash used in financing activities (267,115) (386,239)
Net effect of exchange rate changes on cash 15,094  (10,587)
Net increase (decrease) in cash and cash equivalents (89,841) 181,550 
Cash and cash equivalents, beginning of period 531,869  350,319 
Cash and cash equivalents, end of period $ 442,028  $ 531,869 
Supplemental disclosures of cash flow information:
Cash paid during the period for income taxes $ 86,394  $ 76,104 
Supplemental disclosures of non-cash investing and financing activities:
Property, plant and equipment acquired through increase in liabilities $ 8,274  $ 10,735 

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COLUMBIA SPORTSWEAR COMPANY
Reconciliation of GAAP to Non-GAAP Financial Measures
Net Sales Growth - Constant-currency Basis
(Unaudited)

Three Months Ended December 31,
Reported
Net Sales
Adjust for Foreign Currency
Constant-currency
Net Sales
Reported
Net Sales
Reported
Net Sales
Constant-currency
Net Sales
(In thousands, except percentage changes)
2025
Translation
2025(1)
2024
% Change
% Change(1)
Geographical net sales:
United States $ 626,045  $ —  $ 626,045  $ 682,287  (8)% (8)%
Latin America and Asia Pacific 203,248  3,514  206,762  187,591  8% 10%
Europe, Middle East and Africa 174,417  (7,766) 166,651  161,551  8% 3%
Canada 66,518  909  67,427  65,158  2% 3%
  Total $ 1,070,228  $ (3,343) $ 1,066,885  $ 1,096,587  (2)% (3)%
Brand net sales:
Columbia $ 937,176  $ (3,012) $ 934,164  $ 945,446  (1)% (1)%
SOREL 79,705  (434) 79,271  97,669  (18)% (19)%
prAna 23,770  23,772  22,427  6% 6%
Mountain Hardwear 29,577  101  29,678  31,045  (5)% (4)%
  Total $ 1,070,228  $ (3,343) $ 1,066,885  $ 1,096,587  (2)% (3)%
Product category net sales:
Apparel, accessories and equipment $ 854,953  $ (2,320) $ 852,633  $ 868,823  (2)% (2)%
Footwear 215,275  (1,023) 214,252  227,764  (5)% (6)%
  Total $ 1,070,228  $ (3,343) $ 1,066,885  $ 1,096,587  (2)% (3)%
Channel net sales:
Wholesale $ 429,396  $ (2,022) $ 427,374  $ 459,859  (7)% (7)%
DTC 640,832  (1,321) 639,511  636,728  1% —%
  Total $ 1,070,228  $ (3,343) $ 1,066,885  $ 1,096,587  (2)% (3)%
(1) Constant-currency net sales is a non-GAAP financial measure. See “Supplemental Financial Information” above for further information.
10


COLUMBIA SPORTSWEAR COMPANY
Reconciliation of GAAP to Non-GAAP Financial Measures
Net Sales Growth - Constant-currency Basis
(Unaudited)

Twelve Months Ended December 31,
Reported
Net Sales
Adjust for Foreign Currency
Constant-currency
Net Sales
Reported
Net Sales
Reported
Net Sales
Constant-currency
Net Sales
(In thousands, except percentage changes)
2025 Translation
2025(1)
2024
% Change
% Change(1)
Geographical net sales:
United States $ 1,979,033  $ —  $ 1,979,033  $ 2,068,228  (4)% (4)%
Latin America and Asia Pacific 611,149  7,012  618,161  560,706  9% 10%
Europe, Middle East and Africa 576,920  (14,418) 562,502  511,778  13% 10%
Canada 230,249  5,797  236,046  227,870  1% 4%
  Total $ 3,397,351  $ (1,609) $ 3,395,742  $ 3,368,582  1% 1%
Brand net sales:
Columbia $ 2,972,615  $ (1,417) $ 2,971,198  $ 2,917,678  2% 2%
SOREL 221,700  (559) 221,141  238,266  (7)% (7)%
prAna 102,796  14  102,810  104,087  (1)% (1)%
Mountain Hardwear 100,240  353  100,593  108,551  (8)% (7)%
  Total $ 3,397,351  $ (1,609) $ 3,395,742  $ 3,368,582  1% 1%
Product category net sales:
Apparel, accessories and equipment $ 2,712,390  $ 364  $ 2,712,754  $ 2,687,174  1% 1%
Footwear 684,961  (1,973) 682,988  681,408  1% —%
  Total $ 3,397,351  $ (1,609) $ 3,395,742  $ 3,368,582  1% 1%
Channel net sales:
Wholesale $ 1,780,554  $ (3,461) $ 1,777,093  $ 1,734,358  3% 2%
DTC 1,616,797  1,852  1,618,649  1,634,224  (1)% (1)%
  Total $ 3,397,351  $ (1,609) $ 3,395,742  $ 3,368,582  1% 1%
(1) Constant-currency net sales is a non-GAAP financial measure. See “Supplemental Financial Information” above for further information.

11
EX-99.2 3 ex992cfocommentaryq42025.htm EX-99.2 ex992cfocommentaryq42025
CSC Confidential – Sensitive Information AGENDA CFO COMMENTARY AND FINANCIAL REVIEW FOURTH QUARTER AND FULL YEAR 2025 FEBRUARY 3 , 2026 Exhibit 99.2


 
This presentation does not constitute an offer or invitation for the sale or purchase of securities and has been prepared solely for informational purposes . This presentation contains forward - looking statements within the meaning of the federal securities laws regarding Columbia Sportswear Company’s business opportunities and anticipated results of operations . Forward - looking statements generally relate to future events or our future financial or operating performance . In some cases, you can identify forward - looking statements because they contain words such as “may,” “might,” “will,” “would,” “should,” “expect,” “plan,” “anticipate,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “likely,” “potential” or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions . Unless the context indicates otherwise, the terms "we," "us," "our," "the Company," and "Columbia" refer to Columbia Sportswear Company, together with its wholly owned subsidiaries and entities in which it maintains a controlling financial interest . The Company's expectations, beliefs and projections are expressed in good faith and are believed to have a reasonable basis ; however, each forward - looking statement involves a number of risks and uncertainties, including those set forth in this document, those described in the Company's Annual Report on Form 10 - K and Quarterly Reports on Form 10 - Q under the heading "Risk Factors," and those that have been or may be described in other reports filed by the Company, including reports on Form 8 - K. Potential risks and uncertainties that may affect our future revenues, earnings and performance and could cause the actual results of operations or financial condition of the Company to differ materially from the anticipated results expressed or implied by forward - looking statements in this document include : loss of key customer accounts ; our ability to execute the ACCELERATE Growth Strategy ; our ability to execute and realize costs savings related to our Profit Improvement Plan ; our ability to effectively execute our business strategies, including initiatives to upgrade our business processes and information technology (“IT”) systems and investments in our DTC businesses ; our ability to maintain the strength and security of our IT systems ; the effects of unseasonable weather, including global climate change ; the seasonality of our business and timing of orders ; trends affecting consumer spending, including changes in the level of consumer spending, and retail traffic patterns ; unfavorable economic conditions generally ; the financial health of our customers and retailer consolidation ; higher than expected rates of order cancellations ; changes affecting consumer demand and preferences and fashion trends ; changes in international, federal or state tax, labor and other laws and regulations that affect our business, including changes in corporate tax rates, tariffs, international trade policy and geopolitical tensions, or increasing wage rates ; our ability to attract and retain key personnel ; risks inherent in doing business in foreign markets, including fluctuations in currency exchange rates, global credit market conditions, changes in global regulation and economic and political conditions and disease outbreaks ; volatility in global production and transportation costs and capacity and timing ; our ability to effectively manage our inventory and our wholesale customers' to manage their inventories ; our dependence on third - party manufacturers and suppliers and our ability to source at competitive prices from them or at all ; the effectiveness of our sales and marketing efforts ; business disruptions and acts of terrorism, cyber - attacks or military activities around the globe ; intense competition in the industry ; our ability to establish and protect our intellectual property ; and our ability to develop innovative products . The Company cautions that forward - looking statements are inherently less reliable than historical information . New risks and uncertainties emerge from time to time and it is not possible for the Company to predict all risks and uncertainties that could have an impact on the forward - looking statements contained in this presentation . Nothing in this presentation should be regarded as a representation by any person that the forward - looking statements set forth herein will be achieved or that any of the contemplated results of such forward - looking statements will be achieved . You should not place undue reliance on forward - looking statements, which speak only as of the date they are made . We do not undertake any duty to update any of the forward - looking statements after the date of this document to conform the forward - looking statements to actual results or to changes in our expectations . FORWARD - LOOKING STATEMENTS


 
Since Columbia Sportswear Company is a global company, the comparability of its operating results reported in U.S. dollars is affected by foreign currency exchange rate fluctuations because the underlying currencies in which it transacts change in value over time compared to the U.S. dollar . To supplement financial information reported in accordance with GAAP, the Company discloses constant - currency net sales information, which is a non - GAAP financial measure, to provide a framework to assess how the business performed excluding the effects of changes in the exchange rates used to translate net sales generated in foreign currencies into U.S. dollars . The Company calculates constant - currency net sales by translating net sales in foreign currencies for the current period into U.S. dollars at the average exchange rates that were in effect during the comparable period of the prior year . Management believes that this non - GAAP financial measure reflects an additional and useful way of viewing an aspect of our operations that, when viewed in conjunction with our GAAP results, provides a more comprehensive understanding of our business and operations . Free cash flow is a non - GAAP financial measure . Free cash flow is calculated by reducing net cash flow from operating activities by capital expenditures . Management believes free cash flow provides investors with an important perspective on the cash available for shareholders and acquisitions after making the capital investments required to support ongoing business operations and long - term value creation . Free cash flow does not represent the residual cash flow available for discretionary expenditures as it excludes certain mandatory expenditures . Management uses free cash flow as a measure to assess both business performance and overall liquidity . Non - GAAP financial measures, including constant - currency net sales and free cash flow, should be viewed in addition to, and not in lieu of or superior to, our financial measures calculated in accordance with GAAP . The Company provides a reconciliation of non - GAAP measures to the most directly comparable financial measure calculated in accordance with GAAP in the back of this presentation in the “Appendix” . The non - GAAP financial measures and constant - currency information presented may not be comparable to similarly titled measures reported by other companies . REFERENCES TO NON - GAAP FINANCIAL INFORMATION GLOSSARY OF PRESENTATION TERMINOLOGY DTC DTC.com DTC B&M y/y U.S. LAAP EMEA SG&A EPS bps direct-to-consumer DTC e-commerce DTC brick & mortar year-over-year United States Latin America and Asia Pacific Europe, Middle East and Africa selling, general & administrative earnings per share basis points “+” or “up” “-” or “down” LSD% MSD% HSD% LDD% low-20% mid-30% high-40% increased decreased low-single-digit percent mid-single-digit percent high-single-digit percent low-double-digit percent low-twenties percent mid-thirties percent high-forties percent “$##M” “$##B” c.c. M&A FX ~ H# Q# YTD in millions of U.S. dollars in billions of U.S. dollars constant-currency mergers & acquisitions foreign currency exchange approximately First half, second half Quarter 1, 2, 3, 4 Year-to-date


 
ACCELERATE PROFITABLE GROWTH CREATE ICONIC PRODUCTS Differentiated, Functional, Innovative DRIVE BRAND ENGAGEMENT Increased, Focused Demand Creation Investments ENHANCE CONSUMER EXPERIENCES Invest in Capabilities to Delight and Retain Consumers AMPLIFY MARKETPLACE EXCELLENCE Digitally - Led, Omni - Channel, Global EMPOWER TALENT THAT IS DRIVEN BY OUR CORE VALUES Through a Diverse and Inclusive Workforce W E C O N N E C T A C T I V E P E O P L E W I T H T H E I R P A S S I O N S


 
CAPITAL ALLOCATION PRIORITIES DEPENDENT UPON OUR FINANCIAL POSITION, MARKET CONDITIONS AND OUR STRATEGIC PRIORITIES, OUR CAPITAL ALLOCATION APPROACH INCLUDES: INVEST IN ORGANIC GROWTH OPPORTUNITIES RETURN AT LEAST 40% OF FREE CASH FLOW TO SHAREHOLDERS OPPORTUNISTIC M&A TO DRIVE LONG - TERM PROFITABLE GROWTH THROUGH DIVIDENDS AND SHARE REPURCHASES OUR GOAL IS TO MAINTAIN OUR STRONG BALANCE SHEET AND DISCIPLINED APPROACH TO CAPITAL ALLOCATION .


 
CSC Confidential – Sensitive Information Q4’25 FINANCIAL OVERVIEW Q 4 ’25 FINANCIAL RESULTS COMPARED TO Q 4 ’24 Q 4 ’25 Highlights : • Net sales decrease reflected underlying weakness in the U.S., partially offset by growth in most of our international markets . • Compared to guidance, net sales upside was driven by better - than - expected conversion of our Fall ’25 U.S. wholesale orders . • Operating margin contraction primarily reflected decreased net sales and SG&A expense deleverage, partially offset by gross margin expansion despite the impact of incremental U.S. tariffs . • Exited the quarter with $790 .8M of cash, cash equivalents and short - term investments, and no borrowings . • Inventory was flat y/y in dollar terms and down approximately 11 % y/y in units .


 
CSC Confidential – Sensitive Information Q4’25 ACTUAL VS LAST YEAR Commentary on Q 4 ’25 financial results vs last year : • Net sales decrease primarily reflected earlier shipment of Fall ‘25 wholesale orders, partially offset by a modest increase in DTC net sales . • Gross margin expansion driven by healthier inventory composition resulting in less clearance and promotional activity, as well as lower inventory loss provisions, partially offset by the impact of incremental U.S. tariffs . • SG&A was up 3% y/y, primarily driven by higher DTC expenses and other non - recurring SG&A expenses associated with our profit improvement program, partially offset by lower enterprise technology and supply chain expenses, largely resulting from our profit improvement program .


 
CSC Confidential – Sensitive Information Q4’25 REGIONAL NET SALES PERFORMANCE Commentary below is based on constant currency performance . U.S. • Wholesale : down high - teens %, earlier wholesale shipment timing, coupled with lower Fall ’25 orders • DTC : down LSD % (DTC B&M down LSD %, DTC .com down LSD %) • The Company had 173 stores (152 outlets, 21 branded) exiting Q 4 ’25 vs . 172 stores (154 outlets, 18 branded) exiting Q 4 ’24 • In addition, the Company operated 8 temporary clearance locations existing Q 4 ’25 vs . 28 temporary clearance locations exiting Q 4 ’24 LAAP • Japan : up MSD % (up HSD % c .c .), led by wholesale sales, reflecting later shipment of increased Fall ‘25 orders • China : up LDD % (up LDD % c .c .), outdoor category trends remain solid despite dampened demand for winter season products • Korea : down LSD % (up LSD % c .c .), aided by the execution of marketplace initiatives despite a challenged outdoor market • LAAP distributor : up high - teens % reflecting healthy orderbook growth EMEA • Europe - direct : up MSD % (up slightly c .c .), strong DTC B&M outlet performance, partially offset by lower wholesale, reflecting earlier wholesale shipment timing . Results across channels reflect dampened demand for winter season products . • EMEA distributor : up low - teens %, reflecting healthy orderbook growth Canada • up LSD % (up LSD % c .c .), led by growth in DTC, reflecting increased productivity from existing stores and new stores Q 4 ’25 NET SALES VS . Q 4 ’24 CANADA +2% (+3% c.c.) $67M U.S. - 8% (- 8% c.c.) $626M EMEA +8 % (+3% c.c.) $174M LAAP +8% (+10% c.c.) $203M


 
CSC Confidential – Sensitive Information Q4’25 NET SALES OVERVIEW Q 4 ’25 NET SALES VS . Q 4 ’24 CATEGORY PERFORMANCE CHANNEL PERFORMANCE WHOLESALE: DTC: +1 % (0 % c.c .) $429 M $641M - 7 % (- 7 % c.c .) • Columbia brand footwear growth was more than offset by a decline in SOREL • Columbia declines reflected softness in the U.S., partially offset by growth internationally • SOREL declines reflected earlier shipment of Fall ‘25 wholesale orders coupled with less clearance and promotional activity • Wholesale declines reflected earlier shipment of Fall ‘25 orders • DTC B&M 0% , DTC.com +2% APPAREL, ACCESSORIES & EQUIPMENT: $855 M 2 % (- 2 % c.c .) FOOTWEAR: - 5 % (- 6 % c.c .) $215 M BRAND PERFORMANCE - 1 % (- 1 % c.c .) $937 M - 1 8 % (- 19 % c.c .) $80 M +6 % (+6 % c.c .) $2 4M - 5 % (- 4 % c.c .) $29M


 
CSC Confidential – Sensitive Information Q4’25 GROSS MARGIN BRIDGE TAILWINDS • Channel Profitability : lower clearance and promotional activity on healthier inventory • Other : lower inventory loss provisions on healthier inventory HEADWINDS • Channel Profitability : incurred ~$20M in incremental tariff expense prior to mitigation actions Q4’25 GROSS MARGIN EXPANDED 50 BPS Y/Y TO 51.6%


 
CSC Confidential – Sensitive Information Q4’25 SG&A BRIDGE VS LAST YEAR * Excludes Retail ; **Excludes Advertising Q4’25 SG&A INCREASED $10.9 MILLION, OR 3% Q4’25 SG&A WAS 41.3% OF NET SALES COMPARED TO 39.3% IN Q4’24 PRIMARY SG&A EXPENSE INCREASES • Omni - Channel: higher DTC B&M expenses related to U.S. store impairment charges, partially offset by temporary clearance location closures • Other: includes a variety of non - recurring SG&A expenses associated with our profit improvement program PRIMARY SG&A EXPENSE DECREASES • Enterprise Technology: lower personnel expenses • Supply Chain : lower personnel expenses and variable expenses from reduced DC/3PL unit volumes


 
CSC Confidential – Sensitive Information 20 25 HIGHLIGHTS 20 25 Highlights : • Net sales increase reflected strength in most of our international markets, partially offset by underlying weakness in the U.S. Global wholesale sales were up, partially offset by decreased global DTC sales . • Gross margin expansion included healthier inventory composition resulting in less clearance and promotional activity, partially offset by the impact of incremental U.S. tariffs which impacted gross margin by $31 .0M prior to mitigation tactics . • SG&A was up 4% y/y, primarily driven by higher DTC expenses, including the impact of new stores and variable expenses, as well as impairment charges related to underperforming retail stores - particularly in the U.S., demand creation investments as part of ACCELERATE, and other non - recurring expenses associated with our profit improvement program, partially offset by reduced expenses in targeted areas of the business and temporary clearance location closures . • Operating income included impairment charges of $29 .0M related to prAna and Mountain Hardwear, which negatively impacted diluted EPS by $0.45 . 20 25 FINANCIAL RESULTS COMPARED TO 2024


 
BALANCE SHEET OVERVIEW Cash, cash equivalents and short - term investments totaled $790 .8M, compared to $815 .5M as of December 31 , 2024 . $791M flat BALANCE SHEET AS OF DECEMBER 31 , 2025 INVENTORY CASH, CASH EQUIVALENTS, AND SHORT - TERM INVESTMENTS Inventories were essentially flat y/y at $689 .5M. While inventory dollars were flat, units were down by approximately 11 % y/y . Quarter - end inventories included $22 .8M of incremental tariff costs . Older season inventories represent a manageable portion of our total inventory .


 
CAPITAL OVERVIEW $283M Net cash flow provided by operating activities was $282 .9M, compared to $491 .0M in 2024 . Capital expenditures totaled $66 .2M, compared to $59 .8M in 2024 . $201M The Company repurchased 2 ,972 ,889 shares of common stock for an aggregate of $201 .1M (based on trade date), for an average price per share of $67 .64 . FY’25 SHARE REPURCHASES FY’25 CAPITAL EXPENDITURES FY’25 NET CASH FLOW PROVIDED BY OPERATIONS $0.30 Quarterly dividend ($0.30 per share) – payable on March 20, 2026 to shareholders of record on March 9, 2026. DECLARED DIVIDENDS $66M


 
CSC Confidential – Sensitive Information 2026 FINANCIAL OUTLOOK The Company's 2026 Financial Outlook is forward - looking in nature, and the following forward - looking statements reflect our expectations as of February 3, 2026 and are subject to significant risks and business uncertain ties, including those factors described under “Forward - Looking Statements” elsewhere in this presentation . These risks and uncertainties limit our ability to accurately forecast results . The Company's Financial Outlook reflects U.S. tariff rates in place on February 3 , 2026 . Net sales $3.43B to $3.50B +1.0% to +3.0% Gross margin 49.8% to 50.0% down 70 to 50 bps SG&A percent of net sales 43.6% to 44.2% 60 bps leverage to flat Operating margin 6.2% to 6.9% 10 to 80 bps leverage Effective income tax rate 24.0% to 25.0% 22.8% Diluted EPS $3.20 to $3.65 -1% to +13% 2026 Financial Outlook Outlook compared to 202 5


 
CSC Confidential – Sensitive Information 2026 FINANCIAL OUTLOOK ASSUMPTIONS Net sales Anticipated net sales growth primarily reflects: • Growth from all brands - emerging brands growing faster than Columbia • International growth led by Europe Direct, China and International Distributors, partially offset by a modest decline in the U.S. • Growth in DTC and Wholesale - DTC growing faster than wholesale • Footwear growth faster than apparel • Foreign currency is expected to have a 50 to 100 bps favorable impact on full year reported net sales Gross margin Anticipated gross margin contraction primarily reflects: • unmitigated incremental tariff costs expected to have a roughly 300 bps unfavorable impact on gross margin; partially offset by • U.S. price increases for Spring ‘26 and Fall ’26 products combined with cost sharing of incremental tariffs with factory part ner s; • higher channel profitability, primarily related to a healthier inventory position resulting in less clearance and promotional ac tivity; and • favorable channel and regional sales mix shift. SG&A expenses Anticipated SG&A expense growth includes: • higher incentive compensation expenses compared to reduced levels in 2025; and • higher omni - channel spend, including increased DTC expenses from new stores and variable expenses from planned DTC sales growth; partially offset by • lower personnel expenses in targeted business areas resulting from profit improvement program actions. Demand creation as a percent of net sales is anticipated to be ~6.4% of net sales, compared to 6.5% of net sales in 2025. Share count and foreign currency • The diluted EPS range is based on estimated weighted average diluted shares outstanding of ~52.9M. • Foreign currency translation and transactional effects are expected to have an approximate $0.10 favorable impact on diluted EPS. Cash flow • Operating cash flow is anticipated to be $300M to $330M. • Capital expenditures are planned to be between $65M and $75M. Q1’26 outlook • Net sales of $747M to $759M, representing a decline of approximately 4.0% to 2.5% compared to Q1’25. - Decline in U.S. Wholesale sales from lower Spring ‘26 orders - Decline in U.S. DTC sales due to impact of temporary clearance store closures as well as inventory shortages from cancellatio ns of Fall ‘25 inventory buys in response to tariff announcements last year - Healthy international growth led by Europe Direct, International Distributors and China • Operating margin of 2.1% to 2.9% of net sales, compared to 6.0% for Q1’25. • Operating margin includes SG&A expense deleverage driven by low - single - digit percent SG&A growth on declining net sales, and gro ss margin contraction primarily resulting from the impact of unmitigated incremental U.S. tariffs. • Diluted EPS is expected to be $0.29 to $0.37, compared to $0.75 for Q1’25.


 
CSC Confidential – Sensitive Information ACCELERATE GROWTH STRATEGY MARKETPLACECreate elevated omni - channel brand experiences Maintain outlet and value - oriented wholesale distribution Activate brand and product strategies by elevating the position of the Columbia brand in the U.S. m arketplace PRODUCTEmphasize innovation and style Deliver durable high - value products Streamline assortment with fewer, more powerful collections with clear purpose BRAND CONSUMER Fuel Our Growth Strengthen our Core Elevate consumers’ perception of the Columbia brand Refreshed creative strategy that brings Columbia’s unique brand personality to life Deliver growth with new consumers Bring new younger, active consumers into the brand Steward core consumer segments Continue to serve existing consumers with accessible outdoor essentials MARKETING Deliver integrated full - funnel marketing Higher and more efficient demand creation spending ,with more creative and immersive ways to experience the brand ACCELERATE is a consumer - centric growth strategy intended to elevate the Columbia brand to attract younger and more active consumers . It is a multi - year initiative centered around several consumer - centric shifts to our brand, product and marketplace strategies, as well as enhanced ways of working . 2025 was an important milestone in this journey . The Columbia brand launched its new brand platform “Engineered for Whatever” through a global brand campaign in print, on social, and in - person . The Columbia brand also released certain new products designed with a younger, more active consumer in mind, and re - launched the U.S. Columbia .com website, with enhanced features and photography . We’re encouraged with early indicators, which signal that our differentiated marketing communications and enhanced products are resonating with consumers, providing us confidence as we plan for future seasons .


 
CSC Confidential – Sensitive Information PROFIT IMPROVEMENT PLAN UPDATE Our profit improvement program has achieved/exceeded targeted savings which has enabled the Company to slow the rate of SG&A growt h while investing in the Columbia ACCELERATE strategy Annualized Cost Savings Executed to Date ~$90M in 2024 and ~$80M in 2025 ▪ Operational Cost Savings: normalizing inventories, supply chain transformation, enterprise technology cost structure optimization ▪ Organization Cost Savings: reduction - in- force, primarily impacting U.S. corporate personnel, and expense reductions across the Company’s cost structure ▪ Indirect Cost Savings: strategic sourcing and vendor rationalization ▪ Underperforming DTC Store Rationalization Profit Improvement Plan Objective Right - size the Company’s cost structure to alleviate SG&A pressure and to position the Company to expand operating margin over time, while also providing capacity to invest in Columbia’s ACCELERATE strategy and other strategic priorities Going forward, we remain committed to driving SG&A expense efficiency and achieving operating margin leverage


 
APPENDIX


 
CSC Confidential – Sensitive Information Q4’25 CONSTANT - CURRENCY RECONCILIATION


 
CSC Confidential – Sensitive Information TWELVE MONTHS FREE CASH FLOW RECONCILIATION