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6-K 1 feng_2025q1-earnings_rel.htm 6-K 6-K

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

OF THE SECURITIES EXCHANGE ACT OF 1934

May 2025

Commission File Number: 001-35158

 

PHOENIX NEW MEDIA LIMITED

 

Floor 25, Tower B, POSCO Center

Hongtai East Street

Wangjing, Chaoyang District,

Beijing 100102

People’s Republic of China

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ☐

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes ☐ No ☒

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): N/A Exhibit 99.1 — Press release: Phoenix New Media Reports First Quarter 2025 Unaudited Financial Results

 

 

 


 

TABLE OF CONTENTS

 

2


 

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

 

 

 

 

PHOENIX NEW MEDIA LIMITED

By:

/s/ Edward Lu

Name:

Edward Lu

Title:

Chief Financial Officer

Date: May 13, 2025

 

3


EX-99.1 2 feng-ex99_1.htm EX-99.1 EX-99.1

 

Exhibit 99.1

 

Phoenix New Media Reports First Quarter 2025 Unaudited Financial Results

Live Conference Call to be Held at 9:30 PM U.S. Eastern Time on May 13, 2025

BEIJING, China, May 14, 2025 — Phoenix New Media Limited (NYSE: FENG) (“Phoenix New Media”, “ifeng” or the “Company”), a leading new media company in China, today announced its unaudited financial results for the first quarter ended March 31, 2025.

Mr. Yusheng Sun, CEO of Phoenix New Media, stated, “In the first quarter of 2025, we navigated complex global and regional events while consistently delivering high-quality reporting. Through sustained content innovation, we leveraged our content creation and distribution capabilities to deliver value to users and clients, fostering new commercial partnerships. Looking ahead, we will continue to enhance content innovation, pursue additional commercial opportunities, and improve operational efficiency to support our long-term goals.”

First Quarter 2025 Financial Results

REVENUES

Total revenues in the first quarter of 2025 increased by 1.4% to RMB155.2 million (US$21.4 million) from RMB153.0 million in the same period of 2024, primarily due to the year-over-year increase in the Company’s paid services revenues.

Net advertising revenues in the first quarter of 2025 was RMB120.5 million (US$16.6 million), representing a decrease of 13.1% from RMB138.6 million in the same period of 2024.

Paid services revenues in the first quarter of 2025 increased by 141.0% to RMB34.7 million (US$4.8 million) from RMB14.4 million in the same period of 2024. Paid services revenues comprise (i) revenues from paid contents and (ii) revenues from E-commerce and others. Revenues from paid contents in the first quarter of 2025 increased by 387.5% to RMB31.2 million (US$4.3 million) from RMB6.4 million in the same period of 2024, driven by revenues generated from the Company's digital reading services offered through mini-programs on third-party applications in the first quarter of 2025. Revenues from E-commerce and others in the first quarter of 2025 decreased by 56.3% to RMB3.5 million (US$0.5 million) from RMB8.0 million in the same period of 2024, as the Company scaled down its E-commerce business.

COST OF REVENUES AND GROSS PROFIT

Cost of revenues in the first quarter of 2025 decreased by 15.1% to RMB92.5 million (US$12.8 million) from RMB109.0 million in the same period of 2024, as a result of the Company’s strict cost control measures.

Gross profit in the first quarter of 2025 increased by 42.5% to RMB62.7 million (US$8.6 million) from RMB44.0 million in the same period of 2024. Gross margin in the first quarter of 2025 was 40.4%, as compared to 28.8% in the same period of 2024.

To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), the Company has presented certain non-GAAP financial measures in this press release, which excluded the impact of certain reconciling items as stated in the “Use of Non-GAAP Financial Measures” section below. The related reconciliations to GAAP financial measures are presented in the accompanying “Unaudited Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures.”

Non-GAAP gross margin in the first quarter of 2025, which excluded share-based compensation, increased to 40.4% from 29.2% in the same period of 2024.

OPERATING EXPENSES AND LOSS FROM OPERATIONS

Total operating expenses in the first quarter of 2025 increased by 25.6% to RMB101.1 million (US$13.9 million) from RMB80.5 million in the same period of 2024, primarily attributable to higher sales and marketing expenses incurred for the digital reading services offered through mini-programs.

Loss from operations in the first quarter of 2025 was RMB38.4 million (US$5.3 million), compared to loss from operations of RMB36.5 million in the same period of 2024. Operating margin in the first quarter of 2025 was negative 24.7%, compared to negative 23.9% in the same period of 2024.

Non-GAAP loss from operations in the first quarter of 2025, which excluded share-based compensation, was RMB38.4 million (US$5.3 million), compared to non-GAAP loss from operations of RMB35.2 million in the same period of 2024. Non-GAAP operating margin in the first quarter of 2025, which excluded share-based compensation, was negative 24.7%, compared to negative 23.0%, in the same period of 2024.

 

 


 

OTHER INCOME OR LOSS

Other income or loss reflects net interest income, foreign currency exchange gain or loss, income or loss from equity investments, net of impairment, fair value changes in investments, net, and others, net. Total net other income in the first quarter of 2025 was RMB5.0 million (US$0.7 million), compared to total net other income of RMB9.7 million recorded in the same period of 2024, which mainly consisted of the following items:

Net interest income in the first quarter of 2025 was RMB5.1 million (US$0.7 million), compared to RMB10.1 million in the same period of 2024.
Foreign currency exchange loss in the first quarter of 2025 was RMB0.1 million (US$0.01 million), compared to a foreign currency exchange loss of RMB0.4 million in the same period of 2024.

NET LOSS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

Net loss attributable to Phoenix New Media Limited in the first quarter of 2025 was RMB29.7 million (US$4.1 million), compared to net loss attributable to Phoenix New Media Limited of RMB26.0 million in the same period of 2024. Net margin in the first quarter of 2025 was negative 19.2%, compared to negative 17.0% in the same period of 2024. Net loss per basic and diluted ordinary share in the first quarter of 2025 was RMB0.05 (US$0.01), compared to net loss per basic and diluted ordinary share of RMB0.05 in the same period of 2024.

Non-GAAP net loss attributable to Phoenix New Media Limited, which excluded share-based compensation, income or loss from equity investments, net of impairment, and fair value changes in investments, net, was RMB29.5 million (US$4.1 million) in the first quarter of 2025, compared to non-GAAP net loss attributable to Phoenix New Media Limited of RMB24.6 million in the same period of 2024. Non-GAAP net margin in the first quarter of 2025 was negative 19.0%, compared to negative 16.1% in the same period of 2024. Non-GAAP net loss per basic and diluted ADS in the first quarter of 2025 was RMB2.45 (US$0.34), compared to non-GAAP net loss per basic and diluted ADS of RMB2.04 in the same period of 2024. “ADS(s)” refers to the Company's American Depositary Share(s), each representing 48 Class A ordinary shares of the Company.

In the first quarter of 2025, the Company’s weighted average number of ADSs used in the computation of basic and diluted net loss per ADS was 12,010,776. As of March 31, 2025, the Company had a total of 576,517,237 ordinary shares outstanding, or the equivalent of 12,010,776 ADSs.

CERTAIN BALANCE SHEET ITEMS

As of March 31, 2025, the Company’s cash and cash equivalents, term deposits and short term investments and restricted cash were RMB984.5 million (US$135.7 million).

Business Outlook

For the second quarter of 2025, the Company expects its total revenues to be between RMB182.1 million and RMB197.1 million; net advertising revenues are expected to be between RMB148.7 million and RMB158.7 million; and paid services revenues are expected to be between RMB33.4 million and RMB38.4 million.

All of the above forecasts reflect the current and preliminary view of the Company’s management, which are subject to changes and substantial uncertainty, particularly in view of the uncertainty of macroeconomic environment.

Conference Call Information

The Company will hold a conference call at 9:30 p.m. U.S. Eastern Time on May 13, 2025 (May 14, 2025 at 9:30 a.m. Beijing/Hong Kong time) to discuss its first quarter 2025 unaudited financial results and operating performance.

To participate in the call, please register in advance of the conference by clicking here (https://register-conf.media-server.com/register/BI5e9499b9aca343cf9f17a8ecd2352ca8). Upon registering, each participant will receive the participant dial-in numbers and a unique access PIN, which will be used to join the conference call. Please dial in 10 minutes before the call is scheduled to begin.

A live and archived webcast of the conference call will also be available at the Company’s investor relations website at http://ir.ifeng.com.

 

 


 

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles (“GAAP”), Phoenix New Media Limited uses non-GAAP gross profit, non-GAAP gross margin, non-GAAP income or loss from operations, non-GAAP operating margin, non-GAAP net income or loss attributable to Phoenix New Media Limited, non-GAAP net margin and non-GAAP net income or loss per diluted ADS, each of which is a non-GAAP financial measure. Non-GAAP gross profit is gross profit excluding share-based compensation. Non-GAAP gross margin is non-GAAP gross profit divided by total revenues. Non-GAAP income or loss from operations is income or loss from operations excluding share-based compensation. Non-GAAP operating margin is non-GAAP income or loss from operations divided by total revenues. Non-GAAP net income or loss attributable to Phoenix New Media Limited is net income or loss attributable to Phoenix New Media Limited excluding share-based compensation, income or loss from equity investments, including impairment and fair value changes in investments, net. Non-GAAP net margin is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by total revenues. Non-GAAP net income or loss per diluted ADS is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the aforementioned non-GAAP to GAAP reconciling items add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with the related GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using these non-GAAP financial measures to evaluate its business allows both management and investors to assess the Company’s performance against its competitors and ultimately monitor its capacity to generate returns for investors. The Company also believes that these non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of items like share-based compensation, income or loss from equity investments, including impairment, and fair value changes in investments, net, which have been and will continue to be significant recurring items. However, the use of these non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using these non-GAAP financial measures is that they do not include all items that impact the Company’s gross profit, income or loss from operations and net income or loss attributable to Phoenix New Media Limited for the period. In addition, because these non-GAAP financial measures are not calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider these non-GAAP financial measures in isolation from, or as an alternative to, the financial measures prepared in accordance with GAAP.

Exchange Rate

This announcement contains translations of certain RMB amounts into U.S. dollars (“USD”) at specified rates solely for the convenience of the readers. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB7.2567 to US$1.00, the noon buying rate in effect on March 31, 2025 in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentations, all percentages are calculated using the numbers presented in the financial information contained in this earnings release.

 

 


 

About Phoenix New Media Limited

Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals and interactive services; its mobile channel, consisting of mobile news applications, mobile video application, digital reading applications and mobile Internet website; and its operations with the telecom operators that provides mobile value-added services.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media’s strategic and operational plans, contain forward-looking statements. Phoenix New Media may also make written or oral forward−looking statements in its periodic reports to the U.S. Securities and Exchange Commission (“SEC”) on Forms 20−F and 6−K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s goals and strategies; the Company’s future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company’s reliance on online and mobile advertising for a majority of its total revenues; the Company’s expectations regarding demand for and market acceptance of its services; the Company’s expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; the Company’s investment plans and strategies; fluctuations in the Company’s quarterly operating results; the Company’s plans to enhance its user experience, infrastructure and services offerings; competition in its industry in China; relevant government policies and regulations relating to the Company; and the effects of the COVID-19 on the economy in China in general and on the Company’s business in particular. Further information regarding these and other risks is included in the Company’s filings with the SEC, including its registration statement on Form F−1, as amended, and its annual reports on Form 20−F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries please contact:

Phoenix New Media Limited

Muzi Guo

Email: investorrelations@ifeng.com

 

 

 

 

 

 


 

Phoenix New Media Limited

Unaudited Condensed Consolidated Balance Sheets

(Amounts in thousands)

 

 

December 31,

 

 

March 31,

 

 

March 31,

 

 

 

2024

 

 

2025

 

 

2025

 

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

ASSETS

 

 

 

 

 

 

 

 

 

Current assets:

 

 

 

 

 

 

 

 

 

Cash and cash equivalents

 

 

607,579

 

 

 

636,202

 

 

 

87,671

 

Term deposits and short term investments

 

 

428,343

 

 

 

338,574

 

 

 

46,657

 

Restricted cash

 

 

9,761

 

 

 

9,762

 

 

 

1,345

 

Accounts receivable, net

 

 

326,795

 

 

 

287,898

 

 

 

39,673

 

Amounts due from related parties

 

 

76,404

 

 

 

70,935

 

 

 

9,775

 

Prepayment and other current assets

 

 

25,470

 

 

 

30,516

 

 

 

4,206

 

Total current assets

 

 

1,474,352

 

 

 

1,373,887

 

 

 

189,327

 

Non-current assets:

 

 

 

 

 

 

 

 

 

Property and equipment, net

 

 

4,440

 

 

 

11,810

 

 

 

1,627

 

Intangible assets, net

 

 

13,723

 

 

 

12,768

 

 

 

1,759

 

Available-for-sale debt investments

 

 

313

 

 

 

313

 

 

 

42

 

Equity investments, net

 

 

85,436

 

 

 

85,180

 

 

 

11,740

 

Deferred tax assets

 

 

63,258

 

 

 

66,417

 

 

 

9,153

 

Operating lease right-of-use assets, net

 

 

56,791

 

 

 

50,447

 

 

 

6,952

 

Other non-current assets

 

 

13,614

 

 

 

11,618

 

 

 

1,601

 

Total non-current assets

 

 

237,575

 

 

 

238,553

 

 

 

32,874

 

Total assets

 

 

1,711,927

 

 

 

1,612,440

 

 

 

222,201

 

LIABILITIES AND SHAREHOLDERS’ EQUITY

 

 

 

 

 

 

 

 

 

Current liabilities:

 

 

 

 

 

 

 

 

 

Accounts payable

 

 

144,670

 

 

 

111,289

 

 

 

15,336

 

Amounts due to related parties

 

 

24,327

 

 

 

25,723

 

 

 

3,545

 

Advances from customers

 

 

29,104

 

 

 

30,946

 

 

 

4,265

 

Taxes payable

 

 

175,932

 

 

 

176,850

 

 

 

24,371

 

Salary and welfare payable

 

 

86,607

 

 

 

61,208

 

 

 

8,435

 

Accrued expenses and other current liabilities

 

 

65,708

 

 

 

58,704

 

 

 

8,090

 

Operating lease liabilities

 

 

10,972

 

 

 

10,575

 

 

 

1,457

 

Total current liabilities

 

 

537,320

 

 

 

475,295

 

 

 

65,499

 

Non-current liabilities:

 

 

 

 

 

 

 

 

 

Long-term liabilities

 

 

15,497

 

 

 

15,497

 

 

 

2,136

 

Operating lease liabilities

 

 

45,700

 

 

 

39,596

 

 

 

5,456

 

Total non-current liabilities

 

 

61,197

 

 

 

55,093

 

 

 

7,592

 

Total liabilities

 

 

598,517

 

 

 

530,388

 

 

 

73,091

 

Shareholders' equity:

 

 

 

 

 

 

 

 

 

Phoenix New Media Limited shareholders' equity:

 

 

 

 

 

 

 

 

 

Class A ordinary shares

 

 

17,499

 

 

 

17,499

 

 

 

2,411

 

Class B ordinary shares

 

 

22,053

 

 

 

22,053

 

 

 

3,039

 

Additional paid-in capital

 

 

1,642,077

 

 

 

1,642,087

 

 

 

226,286

 

Treasury stock

 

 

(1,480

)

 

 

(1,480

)

 

 

(204

)

Statutory reserves

 

 

99,124

 

 

 

99,124

 

 

 

13,660

 

Accumulated deficit

 

 

(566,701

)

 

 

(596,427

)

 

 

(82,190

)

Accumulated other comprehensive loss

 

 

(37,305

)

 

 

(37,419

)

 

 

(5,157

)

Total Phoenix New Media Limited shareholders' equity

 

 

1,175,267

 

 

 

1,145,437

 

 

 

157,845

 

Noncontrolling interests

 

 

(61,857

)

 

 

(63,385

)

 

 

(8,735

)

Total shareholders' equity

 

 

1,113,410

 

 

 

1,082,052

 

 

 

149,110

 

Total liabilities and shareholders' equity

 

 

1,711,927

 

 

 

1,612,440

 

 

 

222,201

 

 

 


 

Phoenix New Media Limited

Unaudited Condensed Consolidated Statements of Comprehensive Income/(loss)

(Amounts in thousands, except for number of shares and per share (or ADS) data)

 

Three Months Ended

 

 

March 31,

 

 

December 31,

 

 

March 31,

 

 

March 31,

 

 

2024

 

 

2024

 

 

2025

 

 

2025

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenues:

 

 

 

 

 

 

 

 

 

 

 

Net advertising revenues

 

138,573

 

 

 

188,981

 

 

 

120,547

 

 

 

16,612

 

Paid service revenues

 

14,419

 

 

 

29,126

 

 

 

34,665

 

 

 

4,777

 

Total revenues

 

152,992

 

 

 

218,107

 

 

 

155,212

 

 

 

21,389

 

Cost of revenues

 

(108,963

)

 

 

(121,102

)

 

 

(92,481

)

 

 

(12,744

)

Gross profit

 

44,029

 

 

 

97,005

 

 

 

62,731

 

 

 

8,645

 

Operating expenses:

 

 

 

 

 

 

 

 

 

 

 

Sales and marketing expenses

 

(36,882

)

 

 

(63,539

)

 

 

(63,038

)

 

 

(8,687

)

General and administrative expenses

 

(26,131

)

 

 

(8,545

)

 

 

(21,033

)

 

 

(2,898

)

Technology and product development expenses

 

(17,550

)

 

 

(18,212

)

 

 

(17,025

)

 

 

(2,346

)

Total operating expenses

 

(80,563

)

 

 

(90,296

)

 

 

(101,096

)

 

 

(13,931

)

(Loss)/income from operations

 

(36,534

)

 

 

6,709

 

 

 

(38,365

)

 

 

(5,286

)

Other income/(loss):

 

 

 

 

 

 

 

 

 

 

 

Interest income, net

 

10,137

 

 

 

8,519

 

 

 

5,064

 

 

 

698

 

Foreign currency exchange loss

 

(402

)

 

 

(3,411

)

 

 

(59

)

 

 

(8

)

Loss from equity method investments, including impairment

 

(189

)

 

 

(9,852

)

 

 

(187

)

 

 

(26

)

Fair value changes in investments, net

 

80

 

 

 

(1,717

)

 

 

(68

)

 

 

(9

)

Others, net

 

86

 

 

 

1,560

 

 

 

260

 

 

 

36

 

(Loss)/income before income taxes

 

(26,822

)

 

 

1,808

 

 

 

(33,355

)

 

 

(4,595

)

Income tax (expense)/benefit

 

(208

)

 

 

(3,793

)

 

 

3,101

 

 

 

427

 

Net loss

 

(27,030

)

 

 

(1,985

)

 

 

(30,254

)

 

 

(4,168

)

Net loss/(income) attributable to noncontrolling interests

 

1,016

 

 

 

(1,608

)

 

 

528

 

 

 

73

 

Net loss attributable to Phoenix New Media Limited

 

(26,014

)

 

 

(3,593

)

 

 

(29,726

)

 

 

(4,095

)

Net loss

 

(27,030

)

 

 

(1,985

)

 

 

(30,254

)

 

 

(4,168

)

Other comprehensive income/(loss), net of tax: foreign currency translation adjustment

 

619

 

 

 

6,466

 

 

 

(114

)

 

 

(16

)

Comprehensive (loss)/income

 

(26,411

)

 

 

4,481

 

 

 

(30,368

)

 

 

(4,184

)

Comprehensive loss/(income) attributable to noncontrolling interests

 

1,016

 

 

 

(1,608

)

 

 

528

 

 

 

73

 

Comprehensive (loss)/income attributable to Phoenix New Media Limited

 

(25,395

)

 

 

2,873

 

 

 

(29,840

)

 

 

(4,111

)

Net loss per Class A and Class B ordinary share:

 

 

 

 

 

 

 

 

 

 

 

Basic

 

(0.05

)

 

 

(0.01

)

 

 

(0.05

)

 

 

(0.01

)

Diluted

 

(0.05

)

 

 

(0.01

)

 

 

(0.05

)

 

 

(0.01

)

Net loss per ADS (1 ADS represents 48 Class A ordinary shares):

 

 

 

 

 

 

 

 

 

 

 

Basic

 

(2.16

)

 

 

(0.30

)

 

 

(2.47

)

 

 

(0.34

)

Diluted

 

(2.16

)

 

 

(0.30

)

 

 

(2.47

)

 

 

(0.34

)

Weighted average number of Class A and Class B ordinary shares used in computing net loss per share:

 

 

 

 

 

 

 

 

 

 

 

Basic

 

577,630,597

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

Diluted

 

577,630,597

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 

576,517,237

 

 

 


 

Phoenix New Media Limited

Unaudited Condensed Segments Information

(Amounts in thousands)

 

Three Months Ended

 

 

March 31,

 

 

December 31,

 

 

March 31,

 

 

March 31,

 

 

2024

 

 

2024

 

 

2025

 

 

2025

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenues:

 

 

 

 

 

 

 

 

 

 

 

Net advertising service

 

138,573

 

 

 

188,981

 

 

 

120,547

 

 

 

16,612

 

Paid services

 

14,419

 

 

 

29,126

 

 

 

34,665

 

 

 

4,777

 

Total revenues

 

152,992

 

 

 

218,107

 

 

 

155,212

 

 

 

21,389

 

Cost of revenues

 

 

 

 

 

 

 

 

 

 

 

Net advertising service

 

98,709

 

 

 

114,968

 

 

 

86,596

 

 

 

11,933

 

Paid services

 

10,254

 

 

 

6,134

 

 

 

5,885

 

 

 

811

 

Total cost of revenues

 

108,963

 

 

 

121,102

 

 

 

92,481

 

 

 

12,744

 

Gross profit

 

 

 

 

 

 

 

 

 

 

 

Net advertising service

 

39,864

 

 

 

74,013

 

 

 

33,951

 

 

 

4,679

 

Paid services

 

4,165

 

 

 

22,992

 

 

 

28,780

 

 

 

3,966

 

Total gross profit

 

44,029

 

 

 

97,005

 

 

 

62,731

 

 

 

8,645

 

 

 


 

 

Phoenix New Media Limited

Unaudited Condensed Information of Cost of Revenues

(Amounts in thousands)

 

Three Months Ended

 

 

March 31,

 

 

December 31,

 

 

March 31,

 

 

March 31,

 

 

2024

 

 

2024

 

 

2025

 

 

2025

 

 

RMB

 

 

RMB

 

 

RMB

 

 

US$

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue sharing fees

 

4,135

 

 

 

4,067

 

 

 

2,848

 

 

 

392

 

Content and operational costs

 

98,500

 

 

 

110,197

 

 

 

83,027

 

 

 

11,442

 

Bandwidth costs

 

6,328

 

 

 

6,838

 

 

 

6,606

 

 

 

910

 

Total cost of revenues

 

108,963

 

 

 

121,102

 

 

 

92,481

 

 

 

12,744

 

 

 


 

Phoenix New Media Limited

Unaudited Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

(Amounts in thousands, except for number of ADSs and per ADS data)

 

Three Months Ended March 31, 2024

 

 

Three Months Ended December 31, 2024

 

 

Three Months Ended March 31, 2025

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

Non-
GAAP

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

Non-
GAAP

 

 

GAAP

 

 

Non-GAAP
Adjustments

 

 

Non-
GAAP

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

RMB

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross profit

 

44,029

 

 

 

628

 

(1)

 

44,657

 

 

 

97,005

 

 

 

90

 

(1)

 

97,095

 

 

 

62,731

 

 

 

10

 

(1)

 

62,741

 

Gross margin

 

28.8

%

 

 

 

 

 

29.2

%

 

 

44.5

%

 

 

 

 

 

44.5

%

 

 

40.4

%

 

 

 

 

 

40.4

%

(Loss)/income from operations

 

(36,534

)

 

 

1,334

 

(1)

 

(35,200

)

 

 

6,709

 

 

 

94

 

(1)

 

6,803

 

 

 

(38,365

)

 

 

10

 

(1)

 

(38,355

)

Operating margin

 

(23.9

)%

 

 

 

 

 

(23.0

)%

 

 

3.1

%

 

 

 

 

 

3.1

%

 

 

(24.7

)%

 

 

 

 

 

(24.7

)%

 

 

 

 

1,334

 

(1)

 

 

 

 

 

 

 

94

 

(1)

 

 

 

 

 

 

 

10

 

(1)

 

 

 

 

 

 

189

 

(2)

 

 

 

 

 

 

 

9,852

 

(2)

 

 

 

 

 

 

 

187

 

(2)

 

 

 

 

 

 

 

(80

)

(3)

 

 

 

 

 

 

 

1,717

 

(3)

 

 

 

 

 

 

 

68

 

(3)

 

 

Net (loss)/income attributable to Phoenix New Media Limited

 

(26,014

)

 

 

1,443

 

 

 

(24,571

)

 

 

(3,593

)

 

 

11,663

 

 

 

8,070

 

 

 

(29,726

)

 

 

265

 

 

 

(29,461

)

Net margin

 

(17.0

)%

 

 

 

 

 

(16.1

)%

 

 

(1.6

)%

 

 

 

 

 

3.7

%

 

 

(19.2

)%

 

 

 

 

 

(19.0

)%

Net (loss)/income per ADS-basic and diluted

 

(2.16

)

 

 

 

 

 

(2.04

)

 

 

(0.30

)

 

 

 

 

 

0.67

 

 

 

(2.47

)

 

 

 

 

 

(2.45

)

Weighted average number of ADSs used in computing basic and diluted net (loss)/income per ADS

 

12,033,971

 

 

 

 

 

 

12,033,971

 

 

 

12,010,776

 

 

 

 

 

 

12,010,776

 

 

 

12,010,776

 

 

 

 

 

 

12,010,776

 

 

(1) Share-based compensation

(2) Loss from equity investments, net of impairment

(3) Fair value changes in investments, net