16% GMV and 12% Revenue Growth at Acima; Nearly 40% Revenue Growth at Brigit Achieves Q2 2025 Guidance Targets; Raises Midpoint of FY 2025 Non-GAAP Diluted EPS Target Total Revenue CEO Commentary “I am very pleased with our second quarter results, which reflect the heightened relevance of our financial solutions to a large and growing segment of consumers who are underserved by traditional providers. Our Acima segment delivered 16% GMV growth, representing its seventh consecutive quarter of GMV growth, while Brigit grew its subscriber base by over 24%,” said CEO Fahmi Karam. “As our customers’ and merchants’ needs evolve, our business adapts to meet those needs. Our suite of brands is equipped to help customers lead better financial lives through access to bigger ticket durable goods, smaller ticket conveniences and necessities and liquidity offerings, as well as financial wellness products. Through regular and recurring interactions with our customers, we are capturing and leveraging millions of datapoints that will guide our future customer interactions, product roadmap and overall strategy,” concluded Mr. Karam. Upbound Group, Inc. Earnings Release July 31, 2025 Second Quarter 2025 Results & Key Metrics Second Quarter Consolidated Results • Consolidated revenues of $1,157.5 million increased 7.5% year- over-year, driven by the acquisition of Brigit in addition to both higher rentals and fees revenue and higher merchandise sales revenue. • GAAP operating profit of $50.7 million, including $65.5 million of pre- tax costs relating to special items described below, compared to $80.7 million of GAAP operating profit, including $24.9 million of pre- tax costs relating to special items, in the prior year period. Second quarter 2025 GAAP operating profit margin was 4.4%, compared to 7.5% in the prior year period. • Net earnings on a GAAP basis of $15.5 million, compared to $33.9 million in the prior year period, an $18.4 million decrease. Net profit margin of 1.3% decreased 190 bps year-over-year. • Adjusted EBITDA1 increased 7.0% year-over-year to $133.2 million, due to an increase in Adjusted EBITDA in the Acima segment and the addition of the Brigit segment, partially offset by a decrease in Adjusted EBITDA in the Rent-A-Center segment. • Adjusted EBITDA margin1 of 11.5% decreased 10 basis points compared to the prior year period, due to a decrease in Adjusted EBITDA margin in the Rent-A-Center segment, partially offset by an increase in Adjusted EBITDA margin in the Acima segment and the addition of the Brigit segment, which had a strong Adjusted EBITDA margin. • GAAP diluted earnings per share was $0.26, compared to GAAP diluted earnings per share of $0.61 in the prior year period. • Non-GAAP diluted earnings per share1, which excludes the impact of special items described below, was $1.12 for the second quarter of 2025, compared to $1.04 in the prior year period. 1 (1)Non-GAAP financial measure. Refer to definitions and reconciliations elsewhere in this release. $1,158M Total Revenue GAAP Diluted EPS $0.26 Non-GAAP Diluted EPS1 Net Earnings $15M Adjusted EBITDA1 $1.12$133M

LCO Rate Second Quarter Highlights $619.0M +12.0% y/y Revenue YoY Increase$82.0M +17.1% y/y • Applications increased nearly 20% y/y in the second quarter. • GMV from the Acima direct-to-consumer marketplace grew over 130% y/y in the second quarter. • GMV increased 16.0% y/y, due primarily to an increase in existing retailer productivity and new merchants, increased applications, and our expanding direct-to-consumer offerings. • Net earnings margin of 13.2% and Adjusted EBITDA margin of 15.1% increased 50 bps and 40 bps y/y, respectively. Increases were driven by lower operating expenses as a percentage of revenue, in addition to lower lease-charge off rates. Total Revenue Net Earnings 9.3% -30 bps y/y $93.3M +14.7% y/y LCO Rate Adjusted EBITDA1 $467.1M -7.1% y/y Revenue YoY Increase 67.9% +80 bps y/y • Revenues of $467.1M decreased 7.1% y/y, due primarily to a reduction in company-owned store count and lower deliveries. • Company-owned same store sales decreased 4.0% y/y. • Net earnings of $63.0M and Adjusted EBITDA of $68.4M decreased $8.6M and $13.8M y/y, respectively, due primarily to lower revenue and relatively fixed operating costs, offset partially by higher gross margins. • Lease charge-offs (LCO) for company-owned Rent-A-Center stores were 4.7%, roughly flat sequentially, increasing 10 bps. • Rent-A-Center segment financials now include all franchised locations, which had been reported separately prior to Q1 2025. Total Revenue Gross Profit Margin 4.7% +50 bps y/y -4.0% y/y Same Store Sales $51.9M +39.3% y/y $13.45 +12.5% y/y • Highly efficient, scalable tech platform drives more than $1.5M in annualized revenue per full-time employee.2 • Average monthly revenue per user (ARPU) increased 12.5 % year- over-year, driven by higher expedited transfer revenue, deeper engagement with marketplace offers, and a continued shift toward the Premium tier. • Paying subscribers increased 24.1% y/y. • Net earnings of $10.5M with a margin of 20.2%, and Adjusted EBITDA of $14.4M with an Adjusted EBITDA margin of 27.7%. • Cash advance volume increased 21.1% y/y, or $62.0M, to $356.1M. Total Revenue ARPU 2.6% +20 bps y/y $356.1M +21.1% y/y Net Advance Loss Rate Cash Advance Volume $19.6M +6.5% on a constant currency basis • Segment net earnings, on a GAAP basis, and Adjusted EBITDA were approximately $1.9 million and $2.4 million, respectively. • As of June 30, 2025, the Mexico segment owned and operated 135 locations. Total Revenue YoY Increase 2 Note: Definitions of certain key performance metrics are available on page five of this release. (1) Non-GAAP financial measure. Refer to definitions and reconciliations elsewhere in this release. (2) Annualized revenue is calculated using Q2 revenue for the Brigit segment multiplied by four quarters. *Upbound acquired Brigit on January 31, 2025.

Full Year 2025 Financial Outlook The Company is tightening the midpoint of its previous FY 2025 guidance for Adjusted EBITDA and raising the midpoint of its guidance for Non-GAAP Diluted Earnings Per Share, which was provided during our Q1 earnings call on May 1, 2025. The Company is also providing guidance for Q3 2025. Due to the inherent uncertainty related to the special items identified in the tables below, management does not believe it is able to provide a meaningful forecast of the comparable GAAP measures or reconciliation to any forecasted GAAP measure without unreasonable effort. The actual amount of these items during 2025 may have a significant impact on our future GAAP results. Conference Call and Webcast Information Upbound Group, Inc. will host a conference call to discuss second quarter results, guidance and other operational matters on the morning of Thursday, July 31, 2025, at 9:00 a.m. ET. For a live webcast of the call, visit https://investor.upbound.com. Certain financial and other statistical information that will be discussed during the conference call will also be provided on the same website. 1. Consolidated includes Acima, Rent-A-Center, Brigit (for the 11 months following the acquisition on January 31, 2025), Mexico, and Corporate Segments. 2. Non-GAAP financial measure. See descriptions below in this release. CEO Commentary “Our second quarter performance delivered strong results that finished above the midpoint of guidance we provided on our last call, and featured consolidated revenue up 7.5%, Adjusted EBITDA up 7% and non- GAAP diluted EPS up 7.7%. These results are a testament to Upbound’s dedicated team and the resilient business model that thrives across economic cycles,” noted CEO Fahmi Karam. “Acima’s growth algorithm continues to deliver sustainable, double-digit GMV growth, and Brigit’s growth curve is powered by its marketing and product innovation efforts. We expect Rent-A-Center’s new ecommerce initiatives to deliver better conversion rates and ultimately lease portfolio growth, built on a foundation of disciplined underwriting. Across the second half of 2025, we will support our customers with their shopping and liquidity needs, while concurrently helping our merchants grow their businesses, which we believe will enable Upbound to achieve our guidance for the year while positioning us for a strong start in 2026,” concluded Mr. Karam. 3 Table 1 Current Guidance Previous Guidance (Provided 7/31/2025) (Provided 5/1/2025) Consolidated Guidance1 FY 2025 FY 2025 Revenues ($B) $4.60 - $4.75 $4.60 - $4.75 Adj. EBITDA Excluding SBC ($M)2 $515 - $535 $510 - $540 Non-GAAP Diluted Earnings Per Share2 $4.05 - $4.40 $4.00 - $4.40 Free Cash Flow ($M)2 $150 - $200 $150 - $200 Q3 2025 Revenues ($B) $1.05 - $1.15 Adj. EBITDA Excluding SBC ($M)2 $120 - $130 Non-GAAP Diluted Earnings Per Share2 $0.95 - $1.05

Table 2 Q2 2025 Q2 2024 Q1 2025Metrics ($'s Millions - except per share and ARPU) Consolidated Revenue $ 1,157.5 $ 1,076.5 $ 1,176.4 Revenue Y/Y % Change 7.5 % 9.9 % 7.3 % GAAP Operating Profit $ 50.7 $ 80.7 $ 62.6 Net Earnings $ 15.5 $ 33.9 $ 24.8 Net Profit Margin 1.3 % 3.2 % 2.1 % Adj. EBITDA (1) $ 133.2 $ 124.5 $ 126.1 Adj. EBITDA Margin (1) 11.5 % 11.6 % 10.7 % GAAP Operating Expenses as % of Total Revenue 45.0 % 41.9 % 41.4 % GAAP Diluted EPS $ 0.26 $ 0.61 $ 0.42 Non-GAAP Diluted EPS (1) $ 1.12 $ 1.04 $ 1.00 On-Rent Rental Merchandise, Net $ 1,095.6 $ 1,064.9 $ 1,056.6 Net Cash Provided by Operating Activities $ 7.8 $ 15.0 $ 137.7 Free Cash Flow (1) $ (10.4) $ 0.6 $ 127.2 Acima Segment GMV (2) $ 522.1 $ 450.1 $ 454.1 GMV (Y/Y % Change) (2) 16.0 % 21.0 % 8.8 % Revenue $ 619.0 $ 552.8 $ 637.3 Revenue Y/Y % Change 12.0 % 19.0 % 13.5 % GAAP Operating Profit/GAAP Net Earnings $ 82.0 $ 70.0 $ 73.7 Net Profit Margin 13.2 % 12.7 % 11.6 % Adj. EBITDA (1) $ 93.3 $ 81.3 $ 85.0 Adj. EBITDA Margin (1) 15.1 % 14.7 % 13.3 % On-Rent Rental Merchandise, Net $ 680.8 $ 608.6 $ 638.8 Lease Charge-Off Rate (3) 9.3 % 9.6 % 8.9 % 60+ Day Past Due Rate (4) 11.8 % 12.1 % 12.9 % Brigit Segment (Q1 2025 figures represent February and March 2025 only)(5) Cash Advance Volume (6) $ 356.1 $ 218.4 Paying Users (7) 1,320,272 1,230,158 ARPU (8) $ 13.45 $ 12.88 Revenue $ 51.9 $ 31.9 GAAP Operating Profit/GAAP Net Earnings $ 10.5 $ 8.8 Net Profit Margin 20.2 % 27.7 % Adj. EBITDA (1) $ 14.4 $ 11.4 Adj. EBITDA Margin (1) 27.7 % 35.9 % Net Advance Loss Rate (9) 2.6 % 2.4 % Rent-A-Center Segment Lease Portfolio - Monthly Value (as of period end) (10) $ 128.5 $ 139.7 $ 129.9 Same Store Lease Portfolio Value (Y/Y % Change - as of period end) (11) (4.9) % 1.4 % (3.2) % Same Store Sales (Y/Y % Change) (12) (4.0) % 2.6 % (2.0) % Revenue $ 467.1 $ 502.8 $ 489.0 Revenue Y/Y % Change (7.1) % 1.3 % (4.9) % GAAP Operating Profit/GAAP Net Earnings $ 63.0 $ 71.6 $ 66.4 Net Profit Margin 13.5 % 14.2 % 13.6 % Adj. EBITDA (1) $ 68.4 $ 82.2 $ 72.1 Adj. EBITDA Margin (1) 14.6 % 16.3 % 14.7 % On-Rent Rental Merchandise, Net $ 390.9 $ 433.6 $ 396.6 Lease-Charge Off Rate (3) 4.7 % 4.2 % 4.6 % 30+ Day Past Due Rate (13) 2.7 % 2.7 % 3.3 % Corporate Owned Store Count (U.S. & PR - as of period end) 1,723 1,784 1,725 Financial Highlights *Please see footnotes on the following page. Key Metrics 4

Financial Highlights (continued) (1) Non-GAAP financial measure. Refer to the explanations and reconciliations elsewhere in this release. (2) Gross Merchandise Volume (GMV): The Company defines Gross Merchandise Volume as the retail value in U.S. dollars of merchandise acquired by the Acima segment that is leased to customers through a transaction that occurs within a defined period, net of estimated cancellations as of the measurement date. (3) Lease Charge-Offs (LCOs): Represents charge-offs of the net book value of unrecoverable on-rent merchandise with lease-to-own customers who are past due. This is typically expressed as a percentage of revenues for the applicable period. For the Rent-A-Center segment, LCOs exclude Get It Now, Home Choice, and Franchise-owned Rent-A-Center locations. (4) 60+ Day Past Due Rate: Defined as the average number of accounts 60+ days past due as a % of total open leases. (5) Upbound acquired Brigit on January 31, 2025. (6) Cash Advance Volume: Defined as total advance originations during the period. (7) Brigit Paying Users: Represents Brigit customers who have an active Plus or Premium account, not delinquent (not 45 days past due) on a cash advance, and made at least 1 of the last 2 subscription payments. (8) ARPU: Average monthly revenue per user, where user is defined as in footnote 7 above. (9) Net Advance Loss: Represents charge-offs of customer cash advances that are 45+ days past due as a percentage of total cash advances originated in the period. (10) Lease Portfolio Value: Represents the aggregate dollar value of the expected monthly rental income associated with current active lease agreements from our Company-owned Rent-A-Center lease-to-own stores and e-commerce platform at the end of any given period. (11) Same Store Lease Portfolio Value: Represents the aggregate dollar value of the expected monthly rental income associated with current active lease agreements from our Company-owned Rent-A-Center lease-to-own stores that were operated by us for 13 months or more at the end of any given period. The Company excludes from the same store base any store that receives a certain level of customer accounts from closed stores or acquisitions. The receiving store will be eligible for inclusion in the same store base in the 30th full month following account transfer. (12) Same Store Sales (SSS): Same store sales generally represents revenue earned in Company-owned Rent-A-Center stores that were operated by us for 13 months or more and are reported on a constant currency basis as a percentage of total revenue earned in stores of the segment during the indicated period. The Company excludes from the same store sales base any store that receives a certain level of customer accounts from closed stores or acquisitions. The receiving store will be eligible for inclusion in the same store sales base in the 30th full month following account transfer. (13) 30+ Day Past Due Rate: Defined as the average number of accounts 30+ days past due as a % of total open leases for our Company-owned Rent-A-Center locations. 5

About Upbound Group, Inc Upbound Group, Inc. (NASDAQ: UPBD), is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved consumers. The Company’s customer-facing operating units include industry-leading brands such as Acima®, Brigit™, and Rent-A-Center® that facilitate consumer transactions across a wide range of store-based and digital channels, including approximately 2,300 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas. For additional information about the Company, please visit our website Upbound.com. Investor Contact Upbound Group, Inc. Jeff Chesnut SVP, IR & Corporate Development 972-801-1108 jeff.chesnut@upbound.com 6

Forward Looking Statements This press release, and the guidance above and the Company's related conference call contain forward-looking statements that involve risks and uncertainties. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward- looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "could," "estimate," "predict," "continue," "maintain," "should," "anticipate," "believe," or “confident,” or the negative thereof or variations thereon or similar terminology and including, among others, statements concerning (i) the Company's guidance for 2025 and future outlook, (ii) the impact of ongoing challenging macroeconomic conditions on the Company's business operations, financial performance, and prospects, (iii) the future business prospects and financial performance of the Company as a whole (which includes Bridge IT, Inc. (“Brigit”) following the closing of our acquisition of Brigit (the “Merger”) on January 31, 2025) and our segments, (iv) the Company’s growth strategies, (v) the Company's expectations, plans and strategy relating to its capital structure and capital allocation, including any share repurchases under the Company's share repurchase program, (vi) the potential impact of legal proceedings, governmental inquiries and investigations the Company is involved in, and (vii) other statements that are not historical facts. However, there can be no assurance that such expectations will occur. The Company's actual future performance could differ materially and adversely from such statements. Factors that could cause or contribute to these differences include, but are not limited to: (1) the possibility that costs, difficulties or disruptions related to the integration of Brigit operations into the Company’s other operations will be greater than expected; (2) the possibility that the anticipated benefits from the Brigit acquisition may not be fully realized or may take longer to realize than expected; (3) the Company’s ability to (i) effectively adjust to changes in the composition of its offerings and product mix as a result of acquiring Brigit and continue to maintain the quality of existing offerings and (ii) successfully introduce other new product or service offerings on a timely and cost-effective basis; (4) changes in the Company’s future cash requirements as a result of the Brigit acquisition, whether caused by unanticipated increases in capital expenditures or working capital needs, unanticipated liabilities or otherwise; (5) the Company’s ability to retain the talent and dedication of key employees of Brigit (6) the general strength of the economy and other economic conditions affecting consumer preferences, spending and payment behaviors, including the availability of credit to the Company's target consumers and to other consumers, impacts from continued or renewed inflation, central bank monetary policy initiatives to address inflation concerns and a possible recession or slowdown in economic growth; (7) factors affecting the disposable income available to the Company's current and potential customers; (8) changes in the unemployment rate; (9) capital market conditions, including changes in interest rates and availability of funding sources for the Company; (10) changes in the Company's credit ratings; (11) difficulties encountered in managing the financial and operational performance of the Company's multiple business segments; (12) risks associated with pricing, value proposition and other changes to the Company’s consumer offerings and strategies being deployed in the Company's businesses; (13) the Company's ability to continue to effectively execute its strategic initiatives, including mitigating risks associated with any potential additional mergers and acquisitions, or lease-to-own refranchising opportunities; (14) the Company's ability to identify potential acquisition candidates, complete acquisitions and successfully integrate acquired companies, including Brigit; (15) failure to effectively manage the Company's operating labor and non-labor operating expenses, including merchandise losses for our lease-to-own offerings; (16) disruptions caused by the operation of the Company's information management systems or disruptions in the systems of the Company's host retailers or other third parties with whom the Company does business; (17) risks related to the Company's virtual lease-to-own business, including the Company's ability to continue to develop and successfully implement the necessary technologies; (18) the Company's ability to achieve the benefits expected from its integrated virtual and staffed third- party retailer offering and to successfully grow this business segment; (19) exposure to potential operating margin degradation due to the higher cost of merchandise and higher merchandise losses in the Company's Acima segment compared to our Rent-A-Center segment; (20) additional risks associated with the Company’s recently acquired Brigit business and its consumer products and services, including managing losses and payment defaults, regulatory, licensing and other compliance risks, risks associated with Brigit’s reliance on regulated banks and on providers of third party data, technology and other third-party service providers; and other new risks for our company; (21) litigation or administrative proceedings to which the Company is or may be a party to from time to time and changes in estimates relating to litigation reserves including, in each case in connection with the regulatory and litigation matters described in the Company’s most recent Form 10-K or Form 10-Q; (22) the Company’s compliance with applicable statutes and regulations governing the Company’s businesses, impacts from the enforcement of existing laws and regulations and the enactment of new laws and regulations adversely affecting the Company’s business, including in connection with the regulatory matters in which the Company is involved, and any legislative or other regulatory enforcement efforts that seek to re-characterize store-based or virtual lease-to-own transactions as credit sales and to apply consumer credit laws and regulations to the Company’s lease-to-own business or to apply credit laws to Brigit’s non-credit consumer offerings; (23) the Company's transition to more readily scalable “cloud-based” solutions; (24) the Company's ability to develop and successfully implement digital or e-commerce capabilities, including mobile applications; (25) the Company's ability to protect its proprietary intellectual property and to defend against allegations by third parties that any of the Company’s products, services or business activities may infringe against their intellectual property rights; (26) the Company's ability or that of the Company's host retailers or other third parties with whom the company does business to protect the integrity and security of customer, employee, supplier and host retailer or other third party information, which may be adversely affected by hacking, computer viruses, cybersecurity attacks or similar disruptions; (27) impairment of the Company's goodwill or other intangible assets; (28) disruptions in the Company's supply chain; (29) limitations of, or disruptions in, the Company's distribution network; (30) rapid inflation or deflation in the prices of the Company's lease-to-own products and other related costs; (31) allegations of product safety and quality control issues, including recalls of goods the Company leases to customers; (32) the Company's ability to execute, as well as, the effectiveness of, lease-to-own store consolidations, including the Company's ability to retain the revenue from customer accounts merged into another store location as a result of a store consolidation; (33) the Company's available cash flow and its ability to generate sufficient cash flow to continue paying dividends; (34) increased competition from traditional competitors, virtual lease-to-own competitors, online retailers, Buy-Now-Pay-Later, earned wage access and financial health technology competitors and other fintech companies and other competitors, including subprime lenders; (35) the Company's ability to identify and successfully market products and services that appeal to its current and future targeted customer segments and to accurately estimate the size of the total addressable market; (36) consumer preferences and perceptions of the Company's brands; (37) the Company’s ability to effectively provide consumers with additional products and services beyond lease-to-own and products and services currently offered by Brigit, including through third party partnerships; (38) the Company's ability to retain the revenue associated with acquired lease-to-own customer accounts and enhance the performance of acquired stores; (39) the Company's ability to enter into new rental or lease purchase agreements and collect on existing rental or lease purchase agreements; (40) ongoing changes in tariff policies, including impacts from tariffs imposed by the current Presidential Administration on the price of imported goods, or consumer prices overall or other financial impacts of such tariffs or retaliatory tariffs enacted by U.S. trading partners on the Company’s costs or target consumers; (41) adverse changes in the economic conditions of the industries, countries or markets that the Company serves; (42) information technology and data security costs; (43) the impact of breaches in data security or other disturbances to the Company's information technology and other networks (44) changes in estimates relating to self-insurance liabilities and income tax reserves; (45) changes in the Company's effective tax rate; (46) fluctuations in foreign currency exchange rates; (47) the Company's ability to maintain an effective system of internal controls; and (48) the other risks detailed from time to time in the Company's SEC reports, including but not limited to, its Annual Report on Form 10-K for the year ended December 31, 2024, and in its subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Except as required by law, the Company is not obligated to publicly release any revisions to these forward-looking statements to reflect the events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. 7