Q4 Total Revenue Q4 GAAP Diluted EPS $1,018M $(0.21) Q4 Non-GAAP Diluted EPS1 CEO Commentary “2023 was a strong year for Upbound. We generated results well above our expectations, refreshed our mission, celebrated our 50th year of operations, and changed our name to reflect a new organizational structure that we believe will generate efficiencies going forward. The Company is positioned to capitalize on market opportunities and generate sustainable and profitable growth in the future,” said Mitch Fadel, CEO. “Our fourth quarter results reflect strong performance from both segments. The Upbound team is focused on improving the customer experience, enhancing our retail partners’ outcomes and investing in our digital capabilities. Acima continues to expand its merchant network and emphasize customer and retailer life time value. GMV returned to growth in the quarter and our consolidated lease balances reached highs last seen in 2021. Rent-A-Center’s portfolio also returned to growth in the quarter with strong demand and retention rates. Throughout 2023, we prioritized investments in our technology infrastructure, digital capabilities and our people which we believe will continue to drive strong outcomes across the Company. We are confident in our ability to continue growing while managing risk and protecting margins. Overall, we are encouraged about the progress we have made on our three-year plan and look forward to accelerating our pace in 2024,” concluded Mr. Fadel. Achieves Increased FY 2023 Targets for Revenue, Adjusted EBITDA, and Non-GAAP Diluted EPS Upbound Group, Inc. Earnings Release February 22, 2024 Fourth Quarter and Full Year 2023 Results & Key Metrics FY23 Operating Cash Flow $200M FY23 GAAP Operating Profit Fourth Quarter Consolidated Results • Consolidated revenues of $1,018.1 million increased 2.8% year-over-year with higher rentals and fees revenue more than offsetting lower merchandise sales revenue • GAAP operating profit of $55.9 million, after $32.5 million of pre-tax costs relating to special items described below, compared to $42.3 million of GAAP operating profit, after $49.8 million of pre-tax costs relating to special items, in the prior year period. Fourth quarter 2023 GAAP operating profit margin was 5.5%, compared to 4.3% in the prior year period. • Consolidated skip-stolen loss rate remained at 7.5%, unchanged from the prior year period. • Adjusted EBITDA1 decreased 2.2% year-over-year to $107.6 million, as higher Acima segment Adjusted EBITDA was offset by lower Rent-A-Center segment Adjusted EBITDA and higher corporate costs. • Adjusted EBITDA margin1 of 10.6% decreased 50 basis points compared to the prior year, primarily due to higher corporate costs. • GAAP diluted loss per share was $(0.21), compared to GAAP diluted earnings per share of $0.05 in the prior year period. • Non-GAAP diluted earnings per share1, which excludes the impact of special items described below, was $0.81 for the fourth quarter of 2023, compared to $0.86 in the prior year period. Return to Growth: Total Revenue, Acima GMV, and Rent-A-Center Portfolio Value Increased Y/Y in Q4 1 (1)Non-GAAP financial measure. Refer to the explanations and reconciliations elsewhere in this release. $0.81 FY23 Adjusted EBITDA1 $456M$163M

Segment Highlights Rent-A-Center Segment Fourth Quarter Results • Lease portfolio value increased 1.5% year-over- year, which was a 420 basis point improvement from third quarter year-over-year results. • Revenues of $459.3 million decreased 1.7% year- over-year, improving from a 4.2% decrease for the third quarter of 2023. The decrease in fourth quarter revenues was primarily due to lower year- over-year lease portfolio values in prior quarters. • Same-store-sales decreased 1.6% year-over-year, improving from a 4.0% decrease in the third quarter of 2023. • Rentals and fees revenue decreased 0.8% year- over-year. Merchandise sales revenue decreased 12.2% year-over-year, primarily due to fewer customers electing early purchase options. • Skip/stolen losses were 4.2% of revenue, improving from 5.8% in the prior year period and 4.3% in the third quarter of 2023. • Operating profit on a GAAP basis was $61.9 million with a margin of 13.5%, compared to $63.2 million and 13.5% in the prior year period. • Adjusted EBITDA was $66.7 million with a margin of 14.5% in the fourth quarter, compared to $68.3 million and 14.6% in the prior year period. The year-over-year decrease in Adjusted EBITDA and Adjusted EBITDA margin was primarily attributable to lower revenues. • As of December 31, 2023, the Rent-A-Center segment owned and operated 1,839 locations. Acima Segment Fourth Quarter Results • GMV increased 19.0% year-over-year, improving from a 1.4% decrease in the third quarter. Higher GMV was primarily due to merchant growth, strong demand which resulted in more leases per merchant, and improved conversion rates. • Revenues of $507.9 million increased 6.6% year-over- year, with an increase in rentals and fees revenue offset by a decrease in merchandise sales revenue. • Rentals and fees revenue increased 9.6% and merchandise sales decreased 3.9%, primarily due to fewer customers electing early purchase options. • Gross margin increased 190 basis points year-over- year due to fewer customers electing earlier purchase options in the current year period. • Skip/stolen losses for the Acima virtual platform were 7.9% of sales in the fourth quarter, a 10 bps year-over- year decrease. Total Acima segment loss rate increased 100 bps year-over year to 9.9% primarily due to a higher loss rate for the legacy Acceptance Now business that will finish converting to the Acima platform over the next quarter. • Operating profit on a GAAP basis was $60.4 million with a margin of 11.9%, compared to $57.0 million and 12.0% in the prior year period. • Adjusted EBITDA was $75.0 million with a margin of 14.8%, compared to $71.7 million and 15.0% in the prior year period. The decrease in Adjusted EBITDA margin was primarily attributable to higher segment losses in the current year. • Merchant locations with at least one funded lease in the quarter increased approximately 6% y/y in Q4. 2

Segment Highlights (continued) Franchising Segment Fourth Quarter Results • Revenues of $31.8 million increased 5.0% year-over-year due to higher inventory sales. • Segment operating profit, on a GAAP basis, and Adjusted EBITDA were both approximately $3.8 million. • As of December 31, 2023, the company had 440 franchised locations. Mexico Segment Fourth Quarter Results • Revenues of $19.1 million increased 3.7% year-over-year on a constant currency basis. • Segment operating profit, on a GAAP basis, and Adjusted EBITDA were approximately $1.4 million and $1.8 million, respectively. • As of December 31, 2023, the Mexico segment owned and operated 131 locations. Corporate Segment Fourth Quarter Results • GAAP basis expenses decreased 13.8% year- over-year, primarily due to lower stock-based compensation expense related to the prior vesting of restricted stock awards issued in connection with the Acima acquisition. • Operating expense excluding special items described below increased $5.6 million year- over-year, or 11.8%, as a result of cycling over lower than normal performance-based compensation in the prior year. 3

2023 Consolidated Results 4 • Consolidated revenues of $4.0 billion decreased 6.0% year-over-year due to decreases in both rentals and fees revenue and merchandise sales revenue. • GAAP operating profit of $162.9 million, including $216.9 million of pre- tax costs relating to special items described below, compared to $148.5 million of GAAP operating profit, including $235.3 million of pre-tax costs relating to special items, in the prior year period. GAAP operating profit margin for the full year was 4.1%, compared to 3.5% in the prior year. • Consolidated skip-stolen loss rate decreased to 7.1% from 7.9% in the prior year. • Adjusted EBITDA increased 0.5% year-over-year to $455.7 million, with higher Acima segment Adjusted EBITDA more than offsetting lower Rent- A-Center segment Adjusted EBITDA and higher corporate costs. • Adjusted EBITDA margin of 11.4% increased 70 basis points compared to the prior year, driven primarily by a 490 bps improvement at Acima. • GAAP diluted loss per share was $(0.09) compared to GAAP diluted earnings per share of $0.21 in the prior year. • Non-GAAP diluted earnings per share, which excludes the impact of special items described below, was $3.55 for the full year 2023 compared to $3.70 in the prior year. • For the year ended December 31, 2023, the Company returned $133.1 million of cash to shareholders through a $1.36 annualized dividend and $50 million in share repurchases. • For the year ended December 31, 2023, cash flow from operations was $200.3 million. As of December 31, 2023, the value of cash and cash equivalents was $93.7 million, debt outstanding was $1.3 billion, liquidity was $513.4 million, including $429.6 million of revolving credit availability, and net debt to Adjusted EBITDA ratio was 2.7x.1 (1)Net debt to Adjusted EBITDA ratio is defined as outstanding debt less cash divided by trailing twelve months Adjusted EBITDA.

Full Year 2024 Financial Outlook The Company is providing the following guidance for its 2024 fiscal year. Due to the inherent uncertainty related to the special items identified in the tables below, management does not believe it is able to provide a meaningful forecast of the comparable GAAP measures or reconciliation to any forecasted GAAP measure without unreasonable effort. The actual amount of these items during 2024 may have a significant impact on our future GAAP results. Conference Call and Webcast Information Upbound Group, Inc. will host a conference call to discuss the fourth quarter results, guidance and other operational matters on the morning of Thursday, February 22, 2024, at 9:00 a.m. ET. For a live webcast of the call, visit https://investor.upbound.com. Certain financial and other statistical information that will be discussed during the conference call will also be provided on the same website. Participants can access the call by phone via this link (Upbound Group Fourth Quarter Earnings Call), where the dial-in details will be provided. Table 1 Full Year 2024Consolidated Guidance1 Revenues ($B) $4.00 - $4.20 Adj. EBITDA Excluding SBC ($M)2 $455 - $485 Non-GAAP Diluted Earnings Per Share2,3 $3.55 - $4.00 Free Cash Flow ($M)2 $100 - $130 1. Consolidated includes Acima, Rent-A-Center, Franchising, Mexico and Corporate Segments. 2. Non-GAAP financial measure. See descriptions below in this release. 3. Non-GAAP diluted earnings per share excludes the impact of incremental depreciation and amortization related to the estimated fair value of acquired Acima assets, stock compensation expense associated with the Acima Acquisition equity consideration, which was subject to vesting conditions, and accelerated depreciation for software assets we intend to retire in 2024. CFO Commentary “We are pleased by our strong fourth quarter results, which were a continuation of the strong results achieved throughout 2023 driven by Adjusted EBITDA margin growth at Acima. Despite the uncertainty in the market, we were able to tactically grow the portfolio while maintaining losses and margins in an acceptable range,” noted Fahmi Karam, CFO. “After opportunistically repurchasing 1.7 million shares in 2023, the Company maintains a strong financial position and ended the year with net debt of $1.2 billion and leverage of 2.7x. Our capital allocation plan in 2024 prioritizes supporting our dividend and reducing our debt, while remaining vigilant for opportunities that we believe will create long-term shareholder value.” “As we look ahead to 2024, we expect to make continued progress toward our near- term growth objectives. We are introducing our 2024 guidance which reflects growth on the topline for both segments and continued robust margins at Acima. Due to our disciplined and targeted underwriting, we are confident we can manage through the uncertainty in the market and deliver consistent growth and strong risk adjusted returns,” concluded Mr. Karam. 5

Financial Highlights (1) Non-GAAP financial measure. Refer to the explanations and reconciliations elsewhere in this release. (2) Lease Portfolio Value: Represents the aggregate dollar value of the expected monthly rental income associated with current active lease agreements from our Rent- A-Center stores and e-commerce platform at the end of any given period. (3) Same Store Sales (SSS): Same store sales generally represents revenue earned in stores that were operated by us for 13 months or more and are reported on a constant currency basis as a percentage of total revenue earned in stores of the segment during the indicated period. The Company excludes from the same store sales base any store that receives a certain level of customer accounts from closed stores or acquisitions. The receiving store will be eligible for inclusion in the same store sales base in the 30th full month following account transfer. (4) Skip / Stolen Loss Rate: Represents charge-offs of the net book value of unrecoverable on-rent merchandise with lease-to-own customers who are past due as a percentage of revenues. For the Rent-A-Center Segment skip / stolen losses excludes the Get It Now and Home Choice lines of business. (5) 30+ Days Past Due Rate: Defined as the average number of accounts 30+ days past due as a % of total open leases. (6) Gross Merchandise Volume (GMV): The Company defines Gross Merchandise Volume as the retail value in U.S. dollars of merchandise acquired by the Company that is leased to customers through a transaction that occurs within a defined period, net of estimated cancellations as of the measurement date. (7) 60+ Days Past Due Rate: Defined as the average number of accounts 60+ days past due as a % of total open leases. Table 2 Q4 2023 Q4 2022 Q3 2023Metrics ($'s Millions - except per share & store count data) Consolidated Revenue $ 1,018.1 $ 990.5 $ 979.1 GAAP Operating Profit $ 55.9 $ 42.3 $ 58.1 Adj. EBITDA (1) $ 107.6 $ 110.1 $ 106.0 Skip / Stolen Loss Rate (4) 7.5 % 7.5 % 7.0 % Adj. EBITDA Margin (1) 10.6 % 11.1 % 10.8 % GAAP Operating Expenses as % of Total Revenue 44.9 % 45.7 % 44.8 % GAAP Diluted EPS $ (0.21) $ 0.05 $ 0.08 Non-GAAP Diluted EPS (1) $ 0.81 $ 0.86 $ 0.79 Operating Cash Flow $ (19.7) $ 56.4 $ 78.0 Free Cash Flow (1) $ (36.9) $ 44.4 $ 63.2 Rent-A-Center Segment Lease Portfolio - Monthly Value (as of period end) (2) $ 145.0 $ 142.8 $ 137.9 Lease Portfolio Value (Y/Y % Change - as of period end) (2) 1.5 % (4.7) % (2.7) % Same Store Sales (Y/Y % Change) (3) (1.6) % (8.1) % (4.0) % Revenue $ 459.3 $ 467.4 $ 453.6 GAAP Operating Profit $ 61.9 $ 63.2 $ 63.8 Adj. EBITDA (1) $ 66.7 $ 68.3 $ 68.2 Adj. EBITDA Margin (1) 14.5 % 14.6 % 15.0 % Skip / Stolen Loss Rate (4) 4.2 % 5.8 % 4.3 % 30+ Day Past Due Rate (5) 3.1 % 3.5 % 3.1 % Corporate Owned Store Count (U.S. & PR - as of period end) 1,839 1,851 1,844 Acima Segment GMV (6) $ 475.2 $ 399.5 $ 385.8 GMV (Y/Y % Change) (6) 19.0 % (23.4) % (1.4) % Revenue $ 507.9 $ 476.3 $ 475.2 GAAP Operating Profit $ 60.4 $ 57.0 $ 58.1 Adj. EBITDA (1) $ 75.0 $ 71.7 $ 72.8 Adj. EBITDA Margin (1) 14.8 % 15.0 % 15.3 % Skip / Stolen Loss Rate (4) 9.9 % 8.9 % 9.4 % 60+ Day Past Due Rate (7) 13.0 % 13.9 % 13.0 % Key Metrics 6

Financial Highlights (continued) (1) Non-GAAP financial measure. Refer to the explanations and reconciliations elsewhere in this release. (2) Lease Portfolio Value: Represents the aggregate dollar value of the expected monthly rental income associated with current active lease agreements from our Rent- A-Center stores and e-commerce platform at the end of any given period. (3) Same Store Sales (SSS): Same store sales generally represents revenue earned in stores that were operated by us for 13 months or more and are reported on a constant currency basis as a percentage of total revenue earned in stores of the segment during the indicated period. The Company excludes from the same store sales base any store that receives a certain level of customer accounts from closed stores or acquisitions. The receiving store will be eligible for inclusion in the same store sales base in the 30th full month following account transfer. (4) Skip / Stolen Loss Rate: Represents charge-offs of the net book value of unrecoverable on-rent merchandise with lease-to-own customers who are past due as a percentage of revenues. For the Rent-A-Center Segment skip / stolen losses excludes the Get It Now and Home Choice lines of business. (5) 30+ Days Past Due Rate: Defined as the average number of accounts 30+ days past due as a % of total open leases. (6) Gross Merchandise Volume (GMV): The Company defines Gross Merchandise Volume as the retail value in U.S. dollars of merchandise acquired by the Company that is leased to customers through a transaction that occurs within a defined period, net of estimated cancellations as of the measurement date. (7) 60+ Days Past Due Rate: Defined as the average number of accounts 60+ days past due as a % of total open leases. Table 3 FY 2023 FY 2022Metrics ($'s Millions - except per share & store count data) Consolidated Revenue $ 3,992.4 $ 4,245.4 GAAP Operating Profit $ 162.9 $ 148.5 Adj. EBITDA (1) $ 455.7 $ 453.4 Skip / Stolen Loss Rate (4) 7.1 % 7.9 % Adj. EBITDA Margin (1) 11.4 % 10.7 % GAAP Operating Expenses as % of Total Revenue 46.6 % 45.5 % GAAP Diluted EPS $ (0.09) $ 0.21 Non-GAAP Diluted EPS (1) $ 3.55 $ 3.70 Operating Cash Flow $ 200.3 $ 468.5 Free Cash Flow (1) $ 146.9 $ 407.1 Rent-A-Center Segment Lease Portfolio - Monthly Value (as of period end) (2) $ 145.0 $ 142.8 Lease Portfolio Value (Y/Y % Change - as of period end) (2) 1.5 % (4.7) % Same Store Sales (Y/Y % Change) (3) (4.3) % (4.5) % Revenue $ 1,864.1 $ 1,949.9 GAAP Operating Profit $ 273.5 $ 334.5 Adj. EBITDA (1) $ 292.3 $ 356.8 Adj. EBITDA Margin (1) 15.7 % 18.3 % Skip / Stolen Loss Rate (4) 4.5 % 4.9 % 30+ Day Past Due Rate (5) 3.0 % 3.0 % Corporate Owned Store Count (U.S. & PR - as of period end) 1,839 1,851 Acima Segment GMV (6) $ 1,581.4 $ 1,584.4 GMV (Y/Y % Change) (6) (0.2) % (23.0) % Revenue $ 1,931.3 $ 2,110.3 GAAP Operating Profit $ 235.5 $ 151.3 Adj. EBITDA (1) $ 294.2 $ 217.3 Adj. EBITDA Margin (1) 15.2 % 10.3 % Skip / Stolen Loss Rate (4) 9.3 % 10.6 % 60+ Day Past Due Rate (7) 13.3 % 14.1 % Key Metrics 7

About Upbound Group, Inc Upbound Group, Inc. (NASDAQ: UPBD) is an omni-channel platform company committed to elevating financial opportunity for all through innovative, inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. The Company’s customer-facing operating units include industry-leading brands such as Rent-A-Center® and Acima® that facilitate consumer transactions across a wide range of store-based and digital retail channels, including over 2,400 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas. For additional information about the Company, please visit our website Upbound.com. Investor Contact Upbound Group, Inc. Jeff Chesnut SVP Strategy & Corporate Development 972-801-1108 jeff.chesnut@upbound.com 8

Forward Looking Statements This press release, and the guidance above and the Company's related conference call contain forward-looking statements that involve risks and uncertainties. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Such forward- looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "could," "estimate," "predict," "continue," "maintain," "should," "anticipate," "believe," or “confident,” or the negative thereof or variations thereon or similar terminology and including, among others, statements concerning (i) the Company's guidance for 2024 and future outlook, (ii) the impact of ongoing challenging macroeconomic conditions on the Company's business operations, financial performance, and prospects, (iii) the future business prospects and financial performance of the Company (iv) the Company’s growth strategies, (v) the Company's expectations, plans and strategy relating to its capital structure and capital allocation, including any share repurchases under the Company's share repurchase program, and (vi) other statements that are not historical facts. However, there can be no assurance that such expectations will occur. The Company's actual future performance could differ materially and adversely from such statements. Factors that could cause or contribute to these differences include, but are not limited to: (1) the general strength of the economy and other economic conditions affecting consumer preferences and spending, including the availability of credit to the Company's target consumers and to other consumers, impacts from continued inflation, central bank monetary policy initiatives to address inflation concerns and a possible recession or slowdown in economic growth; (2) factors affecting the disposable income available to the Company's current and potential customers; (3) changes in the unemployment rate; (4) capital market conditions, including availability of funding sources for the Company; (5) changes in the Company's credit ratings; (6) difficulties encountered in improving the financial and operational performance of the Company's business segments; (7) risks associated with pricing changes and strategies being deployed in the Company's businesses; (8) the Company's ability to continue to effectively execute its strategic initiatives, including mitigating risks associated with any potential mergers and acquisitions, or refranchising opportunities; (9) the Company's ability to identify potential acquisition candidates, complete acquisitions and successfully integrate acquired companies; (10) failure to manage the Company's store labor and other store expenses, including merchandise losses; (11) disruptions caused by the operation of the Company's store information management systems or disruptions in the systems of the Company's host retailers; (12) risks related to the Company's virtual lease-to-own business, including the Company's ability to continue to develop and successfully implement the necessary technologies; (13) the Company's ability to achieve the benefits expected from its integrated virtual and staffed retail partner offering and to successfully grow this business segment; (14) exposure to potential operating margin degradation due to the higher cost of merchandise and higher merchandise losses in the Company's Acima segment compared to our Rent-A- Center segment; (15) the Company's transition to more readily scalable, “cloud-based” solutions; (16) the Company's ability to develop and successfully implement digital or E-commerce capabilities, including mobile applications; (27) the Company's ability to protect its proprietary intellectual property; (18) the Company's ability or that of the Company's host retailers to protect the integrity and security of customer, employee, supplier and host retailer information, which may be adversely affected by hacking, computer viruses, or similar disruptions; (19) impairment of the Company's goodwill or other intangible assets; (20) disruptions in the Company's supply chain; (21) limitations of, or disruptions in, the Company's distribution network; (22) rapid inflation or deflation in the prices of the Company's products and other related costs; (23) allegations of product safety and quality control issues, including recalls; (24) the Company's ability to execute, as well as, the effectiveness of store consolidations, including the Company's ability to retain the revenue from customer accounts merged into another store location as a result of a store consolidation; (25) the Company's available cash flow and its ability to generate sufficient cash flow to continue paying dividends; (26) increased competition from traditional competitors, virtual lease-to-own competitors, online retailers, Buy-Now-Pay-Later and other fintech companies and other competitors, including subprime lenders; (27) the Company's ability to identify and successfully market products and services that appeal to its current and future targeted customer segments and to accurately estimate the size of the total addressable market; (28) consumer preferences and perceptions of the Company's brands; (29) the Company’s ability to effectively provide consumers with additional products and services beyond lease-to-own, including through third party partnerships; (30) the Company's ability to retain the revenue associated with acquired customer accounts and enhance the performance of acquired stores; (31) the Company's ability to enter into new rental or lease purchase agreements and collect on existing rental or lease purchase agreements; (32) impacts from the enforcement of existing laws and regulations and the enactment of new laws and regulations adversely affecting the Company's business, including any legislative or other regulatory enforcement efforts that seek to re-characterize store-based or virtual lease-to-own transactions as credit sales and to apply consumer credit laws and regulations to the Company's business; (33) the Company's compliance with applicable statutes or regulations governing its businesses; (34) changes in interest rates; (35) changes in tariff policies; (36) adverse changes in the economic conditions of the industries, countries or markets that the Company serves; (37) information technology and data security costs; (38) the impact of any breaches in data security or other disturbances to the Company's information technology and other networks (39) changes in estimates relating to self-insurance liabilities, and income tax and litigation reserves; (40) changes in the Company's effective tax rate; (41) fluctuations in foreign currency exchange rates; (42) the Company's ability to maintain an effective system of internal controls; (43) litigation or administrative proceedings to which the Company is or may be a party to from time to time; and (44) the other risks detailed from time to time in the Company's SEC reports, including but not limited to, its Annual Report on Form 10-K for the year ended December 31, 2022 and upcoming Form 10-K for the year ended December 31, 2023, and in its subsequent Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Except as required by law, the Company is not obligated to publicly release any revisions to these forward-looking statements to reflect the events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. 9