株探米国株
英語
エドガーで原本を確認する
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON D.C. 20549
FORM 10-K
☒ ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2024
or
☐ TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

COMMISSION FILE NUMBER:  000-16509

citizens_logoonly_cmyk.jpg

CITIZENS, INC.
(Exact name of registrant as specified in its charter)

Colorado 84-0755371
(State or other jurisdiction of incorporation or organization) (I.R.S. employer identification no.)
11815 Alterra Pkwy, Suite 1500, Austin, TX 78758
(Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code (512) 837-7100

Securities registered pursuant to Section 12(b) of the Act
Class A Common Stock CIA  New York Stock Exchange
(Title of each class) (Trading symbol(s)) (Name of each exchange on which registered)
Securities registered pursuant to Section 12(g) of the Act
None
(Title of class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. ☐ Yes ☒ No
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. ☐ Yes ☒ No
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  ☒ Yes   ☐ No
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  ☒ Yes ☐ No
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act:
Large accelerated filer Accelerated filer Non-accelerated filer Smaller reporting company Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. ☒
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements. ☐






Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   ☐ Yes  ☒ No
As of June 30, 2024, the aggregate market value of the Class A common stock held by non-affiliates of the registrant was approximately $130,124,066.
As of March 10, 2025, the Registrant had 49,907,355 shares of Class A common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE
Part III of this Report incorporates by reference certain portions of the definitive proxy materials to be delivered to stockholders in connection with the 2025 Annual Meeting of Shareholders (the "2025 Proxy Statement"). The 2025 Proxy Statement will be filed with the Securities and Exchange Commission within 120 days after the end of the fiscal year to which this report relates.


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TABLE OF CONTENTS
 
Page
PART I  
Item 1.
Item 1A.
Item 1B.
Item 1C.
Item 2.
Item 3.
Item 4.
PART II    
Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.
Item 9C.
PART III    
Item 10.
Item 11.
Item 12.
Item 13.
Item 14.
PART IV    
Item 15.
Item 16.
 



CITIZENS, INC.
FORWARD-LOOKING STATEMENTS
 
This Annual Report on Form 10-K (“Form 10-K”) contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this Form 10-K other than statements of historical fact, including statements regarding our future results of operations and financial position, our business strategy and plans, our expected capital needs, and our objectives for future operations, are forward-looking statements. Forward-looking statements may be identified by words such as “future,” “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “predicts,” “will,” “would,” “could,” “can,” “may,” and similar terms. We have based these forward-looking statements largely on our current expectations and projections about future events and trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described in Part I. Item 1A. Risk Factors in this Form 10-K. Moreover, we operate in a competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this Form 10-K may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements.

We assume no obligation to revise or update any forward-looking statements for any reason, except as required by law. You should be aware that factors not referred to above could affect the accuracy of our forward-looking statements and use caution and common sense when considering our forward-looking statements.

ACCESS TO INFORMATION

The U.S. Securities and Exchange Commission ("SEC") maintains a website that contains reports, proxy and information statements, and other information regarding issuers, including the Company, that file electronically with the SEC. The public can obtain any documents that the Company files with the SEC at http://www.sec.gov. We also make available, free of charge, through our Internet website (http://www.citizensinc.com), our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, Section 16 Reports filed by officers and directors, and, if applicable, amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as soon as reasonably practicable after we electronically file such reports with, or furnish such reports to, the SEC.  We are not including any of the information contained on our website as part of, or incorporating it by reference into, this Form 10-K.

December 31, 2024 | 10-K 1

CITIZENS, INC.
PART I

Item 1.   BUSINESS

OVERVIEW

Citizens, Inc. ("Citizens" or the "Company") is an insurance holding company incorporated in Colorado and with its headquarters in Austin, Texas, serving the life insurance needs of individuals in the United States since 1969 and internationally since 1975. Through our domestic insurance subsidiaries, we are licensed to issue insurance products in 43 U.S. states and through our international subsidiaries, we provide insurance benefits to residents in almost 80 different countries. We pursue a strategy of offering traditional insurance products in niche markets where we believe we are able to achieve competitive advantages. We had approximately $1.7 billion of assets and over $5.2 billion of direct insurance in force at December 31, 2024.  

We operate in two business segments:

•Life Insurance - Internationally, we sell U.S. dollar-denominated whole life insurance, endowment and critical illness policies to non-U.S. residents, located principally in Latin America and the Pacific Rim. In the U.S. we primarily sell whole life final expense insurance and insurance with living benefits.

•Home Service Insurance - We sell affordable life insurance policies to lower-income households in Louisiana, Mississippi and Arkansas.

Our Principal Brands

LIFE INSURANCE SEGMENT
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Internationally, we conduct our Life Insurance segment business through CICA Life, A.I., a Puerto Rico company ("CICA International").
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Domestically, we conduct our Life Insurance segment business through CICA Life Insurance Company of America ("CICA Domestic").

HOME SERVICE INSURANCE SEGMENT
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We conduct our Home Service Insurance segment through Security Plan Life Insurance Company ("SPLIC") and Magnolia Guaranty Life Insurance Company ("Magnolia").

As an insurance provider, we collect premiums on an ongoing basis from our policyholders and invest the majority of the premiums to pay future benefits, including claims, maturities, surrenders and policyholder dividends. Accordingly, we derive our revenues principally from: (1) life insurance premiums, and (2) net investment income. In addition to paying and reserving for insurance benefits that we pay to our policyholders and their beneficiaries, our expenses consist primarily of the costs of selling our insurance products, operating expenses and income taxes.

Because collection of premiums is the primary source of our revenues, our overall financial performance depends primarily upon the successful development, distribution and persistency of our products. A key to product development is the accuracy of our pricing assumptions as profitability is affected by actual experience deviations from the established assumptions. We seek to price our insurance policies such that insurance premiums and future net investment income earned on premiums received will cover the ultimate cost of paying claims on our policies, our expenses and will also yield a profit margin. Pricing adequacy depends on a number of factors, including the ability to project future claims based on historical claim experience adjusted for known trends, proper evaluation of underwriting risks, the Company’s response to competitors, commission payments for selling our products, expectations about interest rates, regulatory or legal developments, and expense levels.

December 31, 2024 | 10-K 2

CITIZENS, INC.

In addition to insurance premiums, the investment return, or yield, on invested assets is an important element of the Company’s earnings since life insurance products are priced with the assumption that premiums received can be invested for a long period of time before benefits are paid. Pursuant to regulatory guidelines, most of the Company’s invested assets are held in available-for-sale ("AFS") fixed maturity securities, primarily in asset classes of corporate bonds, municipal bonds, and government obligation bonds. The interest rate environment has a significant impact on the determination of insurance contract liabilities, our investment rates and yields, and our asset/liability management. The profitability of our "spread-based" product features depends largely on the Company’s ability to earn higher returns on invested assets than the interest we credit to policyholders. The primary investment objective for the Company is to maximize economic value, consistent with acceptable risk parameters, including the management of credit risk and interest rate sensitivity of invested assets, while generating sufficient after-tax income to meet policyholder and corporate obligations. The Company maintains a prudent investment strategy that may vary based on a variety of factors including business needs, regulatory requirements and tax considerations.

STRATEGIC INITIATIVES

The Pursuit of Profitable Growth

Historically, our insurance companies have only issued a few products and had limited distribution channels. Domestically, most of our historical growth came from the acquisition of assets rather than new sales. Internationally, our limited products, which were mostly endowment products, burdened us with known high levels of maturities after a certain period with limited products to replace the business. As a result, from 2017 through 2021, our total premium revenue fell by over $20 million. In 2021, we became a non-controlled company for the first time in over 20 years and under new leadership, our strategy shifted to the pursuit of long-term profitable growth through a 4-pronged strategy:

•Grow first year sales to reverse the decline in our total revenue. We do this through the introduction of new products and by expanding our distribution.
•Products. Our product development process focuses on our customer needs by developing new products tailored to our specific markets, working with partners to develop products tailored to their markets, and enhancing existing products. Our management team meets regularly to ensure we are bringing the right products to market at the right time.
•Distribution. New products help our sales force, as they can sell additional products to existing customers and offer a broader portfolio of products to entice prospective customers. A broader product portfolio also helps attract new distributors. We are also focused on implementing sales promotions and campaigns in order to align our sales consultant compensation opportunities with our premium revenue goals and our growth and retention initiatives.
•Slow the decline of premiums through retention efforts. We pay certain costs (e.g., commissions, underwriting, marketing expenses) to obtain new policyholders. First year commissions paid to our agents are significantly higher than renewal commissions. Accordingly, it is important to preserve policyholder relationships once we have issued a new policy. We are focused on improving the customer experience and policyholder retention.
•Focus on execution.
•Processes. We are implementing process improvements and new technologies not only to speed up product delivery but also to improve the experience for both our policyholders and our agents. We have also implemented new processes and technologies to help our employees work more effectively and efficiently.
•Financial and expense discipline.

We believe these factors will lead to growth and profitability. As a result of these efforts over the last few years, in 2024, our total premium revenue grew for the first time since 2017.


December 31, 2024 | 10-K 3

CITIZENS, INC.
Status of New and Enhanced Products; Trends in Market Demand

As mentioned above, offering new and enhanced products and expanding our distribution are key to achieving our strategic goals. In 2024, we issued the highest amount of insurance ever in a year by Citizens - $1.1 billion and achieved our highest ever total direct insurance in force - $5.2 billion.

•Following the filing of 3 new products in our domestic markets in 2023, we continued growing our domestic business in 2024:
◦we became licensed in 8 additional states. CICA Domestic is licensed in 43 states, up from 35 states at 2023 year-end and up from 32 states at 2022 year-end; and
◦we expanded our domestic distribution network, growing from over 2,000 agents at December 31, 2023 to over 5,000 agents at December 31, 2024.
This led to direct first year premium revenue growth of 106% in our Life Insurance segment.
•We maintained our A.M. Best rating.
◦CICA Domestic is rated as a B++ with a "Very Strong" balance sheet. We believe this will help us expand our distribution networks and the appeal of our products to consumers.
•We introduced a new product in our international markets designed to allow policyholders with maturing endowments to use some or all of the funds to purchase a new life insurance policy. This led to increased first year premiums in the international business.

LIFE INSURANCE SEGMENT

INTERNATIONAL LIFE INSURANCE

Products

CICA International issues primarily individual whole life insurance and endowment products in U.S. dollar-denominated amounts to non-U.S. residents.  The products accumulate guaranteed cash values beginning in the first policy year and provide lifetime income guarantees for an insured or for surviving beneficiaries.

In addition to death benefits, our international products have living benefit features. Most policies contain guaranteed cash values that can be used during an insured's lifetime by taking a loan or advance on the death benefit, have options for annual premium benefits, and are participating (i.e., provide for cash dividends).  Our policyowners have several options with regards to the policy dividends and annual premium benefits, which include, among other things, electing to receive cash, crediting such amounts towards the payment of premiums on the policy, leaving such amounts on deposit with the Company to accumulate at a specified interest rate or assigning them to a third party, Computershare Trust Company, N.A. (an affiliate of Computershare, Inc., our transfer agent), who facilitates their purchase of our Class A common stock, through the Citizens, Inc. Stock Investment Plan (the "SIP"). The SIP is a direct stock purchase plan available to policyowners, shareholders, our employees and directors, independent consultants, and other potential investors through Computershare Trust Company, as administrator of the SIP. The Company has registered the shares of Class A common stock issuable to participants under the SIP on a Form S-3 registration statement under the Securities Act of 1933, as amended, (the "Securities Act") that is on file with the SEC. Computershare administers the SIP in accordance with the terms and conditions of the SIP, which is available on the Computershare website and as part of the Company’s registration statement on file with the SEC.

We believe positive attributes of our international insurance business typically include:

•larger face amount policies issued compared to our U.S. operations, which results in lower underwriting and administrative costs per dollar of coverage;
•high persistency (retention) and low mortality charges due to our customer demographics; and
•premiums paid annually at the beginning of each policy year rather than monthly or quarterly, which reduces our administrative expenses, accelerates cash flow and results in lower policy lapse rates than premium payment options with more frequently scheduled payments.

December 31, 2024 | 10-K 4

CITIZENS, INC.
Sales and Distribution

We sell our international products through independent marketing agencies and consultants located primarily in Latin America and the Pacific Rim. As of December 31, 2024, we had insurance policies in force in almost 80 foreign countries and receive the majority of our premiums from Colombia, Taiwan, Venezuela, Ecuador and Argentina. International direct premiums comprised approximately 89% of total direct premiums in the Life Insurance segment and 67% of our total consolidated direct premiums in 2024.
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The independent marketing agencies and consultants who sell our products specialize in life insurance products. We enter into contracts with the independent marketing agencies pursuant to which they recruit, train and supervise their managers and associates in the sales and service of our products. These agencies receive commissions for products they sell and service, as well as commission overrides on the business that their agents produce and, in return for the override, they guarantee any debt their agents owe to us. Their agents also contract directly with us as independent consultants and receive commission compensation directly from us. This allows us to develop a relationship with their associates so if an agency contract is terminated for any reason, we may seek to continue the existing independent consultant marketing arrangements with the associates of such agency. Our agreements typically provide that the agencies and their agents are independent consultants responsible for their own operational expenses and are the representative of the prospective insured. Our contracts require the independent marketing agencies and consultants to understand and comply with all laws applicable to sales of our products in their country.

Competition

The life insurance business is competitive.  Internationally, we compete with a number of life insurance companies, as well as with financial institutions that offer insurance products.  

We face competition from (i) other insurance companies that operate in the same markets and manner as we do, (ii) local companies formed and operated in the country in which an insured resides, and (iii) other foreign companies who issue insurance policies denominated in the local currency of those countries or issue products approved by regulators of those countries.  Some of these companies may have a competitive advantage over us due to their greater financial resources, histories of successful operations and brand recognition, local licensing, partnering with local insurance companies and larger marketing forces. 

We believe that issuing U.S. dollar-denominated products is a key competitive advantage for us. Because premiums on our international policies are paid in U.S. dollars, cash value is accumulated in U.S. dollars, and we pay claims and benefits in U.S. dollars. We believe this provides security and stability to our policy owners and insureds, who are generally individuals in the middle- to upper-middle class in their respective countries with significant net worth and earnings, by providing: 

•protection against devaluation of the policyowners' local currency;
•protection against local hyper-inflation that has historically occurred in Latin America; and
•capital investment in a more secure economic environment (i.e., the U.S.).


December 31, 2024 | 10-K 5

CITIZENS, INC.

DOMESTIC LIFE INSURANCE

Over the last couple of years, we began our "white label" program to expand our distribution by expanding CICA Domestic's state licenses, developing new final expense and living benefit products, and filing these new products in multiple states. At December 31, 2024, we had over 5,000 agents appointed to sell these products. As a result, in the past year, we have significantly expanded our domestic distribution in the Life Insurance segment and first year premiums have more than doubled in this segment compared to 2023. In 2024, domestic direct life insurance premiums comprised approximately 11% of total direct premiums in the Life Insurance segment and 9% of our consolidated total direct premiums. The average life insurance policy face amount issued in 2024 was approximately $10,800 per policy. Due to the lower risk associated with small face amount polices, the underwriting performed on these applications is limited.

Competition

Domestically we face competition with other insurance carriers specializing in final expense insurance. We seek to compete effectively through policyholder service, price, product design, and distribution efforts. While there are insurance companies competing with us, no individual company dominates any of our life insurance markets.

The Company effectively competes with other carriers, in part, due to our ability to tailor products to individual distributors' needs.

HOME SERVICE INSURANCE SEGMENT

We operate our domestic Home Service Insurance segment through SPLIC and Magnolia. SPLIC issues final expense life insurance and critical illness products to lower-income individuals, primarily through a home service distribution model based in Louisiana. Policies issued by Magnolia are primarily burial policies which are sold and serviced through funeral homes, who are also typically the beneficiaries of the policies. Additionally, prior to June 30, 2023, we operated through Security Plan Fire Insurance Company ("SPFIC"), a limited liability casualty company that issued small face value property insurance policies covering dwelling and contents, primarily in Louisiana. We ceased operations on June 30, 2023 and dissolved SPFIC in 2024. In 2024, our Home Service Insurance segment comprised 24% of our total consolidated direct premiums.

Products

Our Home Service Insurance products consist primarily of small face amount whole life, pre-need policies, which are designed to fund final expenses for the insured (e.g., funeral and burial costs) and critical illness products.  The average life insurance policy face amount issued in 2024 was approximately $12,800 per policy. Due to the lower risk associated with small face amount polices, the underwriting performed on these applications is limited.

Competition

We face competition in Louisiana, Mississippi and Arkansas from other carriers specializing in final expense insurance. We seek to compete by delivering exceptional personal service to our customers, enhancing our management team and upgrading our agent field force.  We intend to continue premium growth within this segment by focusing on direct independent agent-to-consumer sales.

REINSURANCE

We follow the industry practice of reinsuring a portion of our insurance risks with unaffiliated reinsurers. In a reinsurance transaction, a reinsurer agrees to indemnify another insurer for part or all of its liability under a policy or policies it has issued for an agreed upon premium. We participate in reinsurance activities in order to minimize exposure to significant risks, limit losses, and provide additional capacity for future growth. We enter into various agreements with reinsurers that cover individual risks, group risks or defined blocks of business, primarily on a coinsurance and yearly renewable term basis.

For the majority of our international life insurance business, we generally retain the first $100,000 of risk on any one life and reinsure the remainder of the risk. Therefore, under the terms of the reinsurance agreements, the reinsurers

December 31, 2024 | 10-K 6

CITIZENS, INC.
agree to reimburse us for the ceded amount (i.e., the death benefit amount less our retained risk) in the event a claim is paid. The Company evaluates the maximum amount it is willing to retain from time to time and may increase its retention, which can reduce premiums ceded to our reinsurers and allow us to keep a larger portion of premiums received.

In the second quarter of 2024, CICA Domestic entered into a coinsurance agreement with RGA Reinsurance Company ("RGA") in order to provide more capacity for growth. Under this agreement (the "RGA Agreement"), CICA Domestic initially elected for RGA to reinsure 50% of its newly written final expense business, which means that we cede 50% of premiums received and benefits paid in our domestic final expense benefit to RGA.

Cessions under reinsurance agreements do not discharge our obligations as the primary insurer. In the event reinsurers do not meet their obligations under the terms of the reinsurance agreements, reinsurance recoverable balances could become uncollectible.

Our amounts recoverable from reinsurers represent receivables from and/or reserves ceded to reinsurers. The amount recoverable from reinsurers was $6.9 million as of December 31, 2024.

We focus on obtaining reinsurance from a diverse group of well-established reinsurers. All of our reinsurers are rated A- (Excellent) or higher by A.M. Best. We regularly evaluate the financial condition of our reinsurers and monitor concentration risk with our reinsurers.

OTHER NON-INSURANCE ENTERPRISES

Other Non-Insurance Enterprises includes the results of our parent company, Citizens, Inc., Nexo Global Services LLC, a Puerto Rico holding company ("Nexo"), Nexo Enrollment Services LLC ("NES"), a Puerto Rico company that provides services to the customers of CICA International, and our non-insurance subsidiary, Computing Technology, Inc., which primarily provides the Company's corporate-support and information technology functions to the insurance operations.

OPERATIONS AND TECHNOLOGY

Most of our operations are based at our corporate headquarters in Austin, Texas. We also conduct operations for our Home Service Insurance segment from our district offices in Louisiana, Arkansas and Mississippi, as well as our service center in Donaldsonville, Louisiana. For the international portion of our Life Insurance segment, certain operations are conducted at our office in Puerto Rico and, starting in 2024, some customer service functions are conducted in the Philippines. The Company is actively engaged in optimizing its operations by seeking opportunities to leverage the global workforce to meet the needs of its international policyholders.

We have a proprietary single, centrally-controlled, mainframe-based policy administration system ("PAS") that we use for all of our insurance companies. Our PAS performs various functions to effectively handle our insurance operations. These functions include policy set-up, administration, billing and collections, commission calculation, valuation, automated data edits, storage backup, image management and other related functions. Each company and block of business we have acquired has been converted onto our PAS. The Company is actively engaged in continued modernization of technology to invest and expand into new opportunities. This modernization allows us to bring new products to market rapidly and automate insurance interactions to enhance user experience. This investment is foundational to the Company's growth strategy as we pursue new product innovation and provides:

•our customers and agents with portals to be able to access account information 24/7;
•our policyholder service and claims representatives with a customer account-centric view of our policyholders and beneficiaries, reducing customer inquiry response time and claims processing time;
•streamline, automated processes that deliver the scalability needed for continue growth; and
•business-to-business solutions.


December 31, 2024 | 10-K 7

CITIZENS, INC.
REGULATION

The insurance industry is heavily regulated and both Citizens and our insurance subsidiaries are subject to regulation and supervision by the U.S. states in which they do business, by U.S. federal laws, and for CICA International, by Puerto Rico.

REGULATION OF OUR INTERNATIONAL BUSINESS

Puerto Rico

CICA International, our Puerto Rico domiciled subsidiary, is regulated by the Puerto Rico Office of the Insurance Commissioner (“OIC”) and is licensed pursuant to the Puerto Rico Insurance Code (the "Insurance Code"). Although Puerto Rico is a U.S. territory, it has its own tax code and own insurance code, including a provision under its Insurance Code that allows CICA International to be established as an "international insurer" and thus export insurance to international markets. We may not insure risks of residents of Puerto Rico with this type of license and we do not issue policies to U.S. risks through CICA International.

The Insurance Code does not specifically set forth minimum capital and surplus standards, but rather requires that an insurer submit a business plan for approval to the OIC that includes proposed minimum capital and surplus. CICA International is required to maintain a minimum of $750,000 in capital and maintain a premium to surplus ratio of 7 to 1. The Insurance Code requires us to file annual U.S. GAAP financial statements with the OIC that include schedules providing information regarding premiums written and reinsurance assumed and ceded, as well as an annual actuarial certification.

In addition to compliance with the Insurance Code, CICA International must comply with other laws and regulations of Puerto Rico, most of which apply to our domestic subsidiaries as well, including the U.S. Bank Secrecy Act and other anti-money laundering laws and regulations of the United States.

Other International Regulation

Generally, all foreign countries in which we offer insurance products require a license or other authority to conduct insurance business in that country. Some of these countries also require that local regulatory authorities approve the terms of any insurance product sold to residents of that country. We operate on a non-admitted basis and are not licensed to do business in any foreign country, and we have never submitted our international insurance policies for approval to any regulatory agency. As described above, we sell our policies to residents of foreign countries through independent marketing agencies and independent consultants located in those countries and we rely on our independent consultants to comply with laws applicable to them in marketing and servicing our insurance products in their respective countries.

We have undertaken a comprehensive compliance review of risks associated with the potential application of foreign laws to our issuance of insurance policies in foreign countries. These laws vary by country. There is a lack of uniform regulation, lack of clarity in certain countries regarding application of regulations and in many cases, lack of legal precedent in addressing circumstances similar to ours. Our compliance review has confirmed certain risks related to foreign insurance laws associated with our business model, at least in certain jurisdictions, as described in detail in Part I. Item 1A. Risk Factors.

U.S. REGULATION

In the United States, insurance is primarily regulated at the state level. Our primary regulator in the U.S. is the Colorado Division of Insurance, as both Citizens and CICA Domestic are Colorado companies. We are also regulated by the departments of insurance in Louisiana (SPLIC) and Mississippi (Magnolia), as well as each of the 43 states and the District of Columbia in which we conduct insurance business. In supervising and regulating insurance companies, state insurance departments aim to protect policyholders and the public rather than investors, and enjoy broad authority and discretion in applying applicable insurance laws and regulation for that purpose. The extent of this regulation varies, but most U.S. jurisdictions have laws and regulations based upon the National Association of Insurance Commissioners ("NAIC") model rules governing the financial condition of insurers, including standards of solvency, types and concentration of investments, establishment and maintenance of reserves, credit for reinsurance and requirements of capital adequacy; and the business conduct of insurers,

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CITIZENS, INC.
including marketing and sales practices and claims handling.  In addition, statutes and regulations require the licensing of insurers and agents, the approval of most types of policy forms and related materials (such as advertising) and the approval of rates for certain types of insurance products. Insurance companies are also required to file detailed annual reports with our supervisory agencies.

In order for insurance regulators to monitor solvency, insurance companies are subject to risk-based capital ("RBC") requirements. The RBC requirement is a statutory minimum level of capital that is based on two factors - (1) the insurance company's size, and (2) the inherent riskiness of its financial assets and operations, i.e. a company must hold capital in proportion to its risk. The RBC requirement thus determines a minimum level of capital required for an insurer to support its operations and write coverage. The purpose of the RBC requirements is to identify weakly capitalized companies, which facilitates regulatory actions to ensure that the policyholders will receive the benefits promised. Regulators have the legal authority to take preventive and corrective measures depending on the capital deficiency indicated by the RBC result. If a company's ratio of total adjusted statutory capital to control level risk-based capital is above 200%, no regulatory intervention is needed. In 2024, due to our strategic plan to expand CICA Domestic's business, we entered into a capital maintenance agreement with the Colorado Division of Insurance that specifies that Citizens will infuse capital as needed to ensure that CICA Domestic's RBC ratio remains at or above 350%.

In addition to monitoring our financial condition, insurance regulatory authorities (including state law enforcement agencies and attorneys general) periodically make inquiries and regularly conduct examinations regarding compliance with insurance and other laws and regulations regarding the conduct of our insurance businesses.  It is our practice to fully and consistently cooperate with such inquiries and examinations and take corrective action when warranted.

In order to sell products in any state, we first have to become licensed in that state. States have various rules for obtaining a license, including capital deposit requirements and seasoning requirements, among others. Once we are licensed in a state, most states require us to file our products for their approval before being able to sell the products. The application and product forms must comply with state insurance laws regarding policy requirements. Once an application or product is approved in that state, we must use the approved forms to sell our products. We have to file our domestic forms in both English and Spanish for separate approvals. We are also subject to laws related to our advertising and may have to file certain marketing documents with state regulators as well.
 
Because Citizens is a holding company that directly and indirectly owns insurance operating subsidiaries, we are also subject to regulation in our three domiciliary states that require us to furnish the respective insurance regulators with financial and other information concerning the operations of, and the interrelationships and transactions among, the companies within our holding company system that may materially affect the operations, management or financial condition of the insurers within the system. Generally, these laws and regulations require that all transactions within a holding company system between an insurer and its affiliates be fair and reasonable and that the insurer's statutory capital and surplus following any transaction with an affiliate be both reasonable in relation to its outstanding liabilities and adequate to its financial needs.  For certain types of agreements and transactions between an insurer and its affiliates, these laws and regulations require prior notification to, and non-disapproval or approval by, the insurance regulatory authority of the insurer's jurisdiction of domicile. These laws also require that a controlling party obtain the approval of the insurance commissioner of the insurance company's jurisdiction of domicile prior to acquiring or divesting control of the insurer.

The payment of dividends or other distributions to Citizens by our insurance subsidiaries is also regulated by the insurance laws and regulations of their respective state or jurisdiction of domicile.  The laws and regulations of some of these jurisdictions also prohibit an insurer from declaring or paying a dividend except out of its earned surplus or require the insurer to obtain regulatory approval before it may do so.  In addition, insurance regulators may prohibit the payment of ordinary dividends or other payments by our insurance subsidiaries to us (such as a payment under a tax sharing agreement or for employee or other services) if they determine such payment could be adverse to policyholders or insurance contract holders of the subsidiary.

Because we maintain sensitive data regarding our customers, we are also subject to additional state regulations in states where we do business, such as data security and state privacy laws.
 

December 31, 2024 | 10-K 9

CITIZENS, INC.
While primarily regulated at the state level, our domestic business is subject to various federal laws and regulations. Some of the primary federal laws include:

•USA Patriot Act and the Bank Secrecy Act, which require us to institute certain measures to detect and prevent money laundering;
•Foreign Corrupt Practices Act, which makes it unlawful to bribe foreign officials for the purpose of obtaining or retaining business;
•Gramm-Leach-Bliley Act, which requires us to explain our information-sharing practices to our customers and to safeguard sensitive data;
•Securities Act, Securities Exchange Act and Sarbanes-Oxley Act, which establish various requirements for Citizens, as a public company, to comply with, including registration of our Class A common stock, reporting and disclosure requirements, and public company audit and internal control requirements;

Our U.S.-based insurance products and thus our businesses also are affected by U.S. federal, state and local tax laws.

HUMAN CAPITAL RESOURCES

Composition and Demographics

Our human capital is a critical component to our success. Our employees implement and drive our strategic initiatives and contribute to the success of our products (development, underwriting, pricing adequacy, customer service), promotions and processes. Our employees in our claims department are ultimately tasked with "keeping our promise". Our independent consultants and agents also drive our key goals, as they sell our insurance products and provide local services to our global base of policyholders. We also believe that we derive a great deal of strength from our diverse workforce. Fostering an equitable and inclusive workplace with diverse teams produces more creative solutions, results in more innovative products and services and is crucial to our efforts to attract, develop and retain key talent.


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CITIZENS, INC.
As of December 31, 2024, we had 247 full-time employees and 3 part-time employees. The pie charts below illustrate the gender, racial, ethnic, and generational make-up of our total employee workforce as of such date.

Gender Composition
3509735098
Racial/Ethnic Composition
3512635127
Generational Composition
3515435155
We determine race, ethnicity, gender, and generation based on our employees' self-identification or other information compiled to meet requirements of the U.S. government.

None of our employees are subject to a collective bargaining agreement.

We do not utilize captive employee agents to distribute our products and thus contract with over 1,000 actively producing independent consultants internationally and over 5,000 independent agencies and agents domestically to sell and service our insurance products.

In order to continue to develop, sell and administer our products, it is crucial that we continue to attract and retain both experienced employees and independent agents.


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Item 1A.   RISK FACTORS

As a smaller reporting company, we are not required to disclose information required by this Item 1A. However, we have elected to provide the following discussion of risks as we feel it is important to provide adequate information to our investors regarding the risks of investing in our securities. If any of these risks develop into actual events, our business, financial condition, results of operations or cash flows could be materially and adversely affected, and, as a result, the trading price of our Class A common stock could decline. These risk factors may also be important to understanding other statements in this Form 10-K. The following information should be read in conjunction with Part II. Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations and the consolidated financial statements and accompanying notes in Part II. Item 8. Financial Statements and Supplementary Data of this report.

Because of the following factors, as well as other factors affecting the Company’s financial condition and operating results, past financial performance should not be considered to be a reliable indicator of future performance, and investors should not use historical trends to anticipate results or trends in future periods.

INTERNATIONAL BUSINESS RISKS

A SUBSTANTIAL PORTION OF OUR REVENUE IS GENERATED FROM INSURANCE PRODUCTS SOLD OUTSIDE OF THE UNITED STATES, WHICH SUBJECTS US TO SEVERAL RISKS.

Our sales to residents of foreign countries expose us to unknown risks related to foreign regulation, foreign currency restrictions, and political instability. A significant loss of sales in these foreign markets would have a material adverse effect on our results of operations and financial condition.

International Regulatory Risks. A substantial majority of our direct insurance premiums, approximately 67% at December 31, 2024, are from policyholders in foreign countries, primarily those in Latin America and the Pacific Rim.  As described in Part I. Item 1. Business, these policies are issued by our Puerto Rico subsidiary, CICA International, which is licensed as an international insurer in Puerto Rico. Our products are sold by independent consultants who are located in the foreign countries in which the policies are sold. Generally, the foreign countries in which we offer insurance products require either us and/or our independent consultants to obtain a license or register to conduct insurance business in that country. Some of these countries also require that local regulatory authorities approve the terms and rates of any insurance product sold to residents of that country. Some of these countries have laws that state that their residents may not purchase life insurance from us or a consultant may not sell life insurance on our behalf unless we become qualified to do business in that country or unless our policies receive prior approval from their insurance regulators. Others have a "consumption abroad" model where their residents may purchase unregistered products only if they are outside of their country when the purchase is made. We do not register to do business in these countries (i.e., we are non-admitted) nor do we seek to have our international products approved by any governmental authority.

While we have undertaken a comprehensive compliance review of risks associated with the potential application of foreign laws to our sales of insurance policies in foreign countries, the laws vary by country and there is a lack of uniform regulation and lack of clarity in certain regulations and thus we face various risks associated with the application of foreign laws to these sales. There is a risk that foreign governments where we sell our products will become more aggressive in enforcing any perceived violations of their laws and seek to impose monetary fines or criminal penalties on us or our independent consultants, and/or order us to cease our sales in that jurisdiction. There is no assurance that, if a foreign country were to require that we qualify to do business in that country or submit our policies for approval by that country’s regulatory authorities, we would be able to, or would conclude that it is financially reasonable to comply with those requirements.

We have sought to mitigate the risks described above by, among other things, not locating any of our offices or assets in these foreign countries or jurisdictions, and selling policies only through independent consultants rather than our own employees. We also try to mitigate risks by relying on laws that allow citizens of some countries to buy insurance abroad or by reverse solicitation. We rely on our independent consultants to comply with laws applicable to them in marketing and servicing our insurance products in their respective countries. There is no assurance that these precautionary measures, practices and policies will partially or entirely mitigate the risks associated with the potential application of foreign laws to our sales of insurance policies in our foreign markets. Although the Company believes that these foreign regulators do not have jurisdiction over the Company and that any actions, including fines, may be unenforceable against the Company, any regulatory action could otherwise

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absorb Company time and resources (including independent consultants) away from its business operations or the Company may choose to pay such fines in order to do business in a particular country. Alternatively, the Company may determine that the risks associated with a particular market and its regulatory environment outweigh the benefits of conducting further business in that market and discontinue doing business there.

Any actions by a foreign government to enforce these laws against us could cause disruption to the marketing and sale of our policies in that country or our withdrawal from doing business in that country, which could have a material adverse effect on our premium revenue, our costs and expenses and on our results of operations and financial condition.

International Currency Risks. While we only sell U.S. dollar denominated products, currency control laws or other currency exchange restrictions in foreign countries could materially adversely affect our revenues by limiting the ability of our policyholders in such countries to pay premiums in U.S. dollars or to receive U.S. dollar benefits. Difficulties in transferring funds from or converting currencies to U.S. dollars in certain countries could cause an increase in fees and costs associated with such payments or receipt of benefits and therefore make our products less attractive to such policyholders.

International Political Risks. Many of the countries in which we operate have a history of political instability, including regime changes, political uprisings, and anti-democratic or anti-U.S. policies. The ability of people living in these countries to purchase and continue to make premium payments on our insurance policies and our ability to sell our policies in those countries through our independent consultants or otherwise may be adversely affected by political instability. Given the nature of our products, in an economic environment characterized by higher unemployment, lower personal income and reduced consumer spending, new product sales may be adversely affected. During such periods, we may also experience higher claims, longer claims duration, increase in policy lapses and/or increase in surrenders, any of which could have a material adverse effect on our results of operations or financial condition. In addition, the imposition of U.S. sanctions against foreign countries where our policyholders reside could make it difficult for us to continue to issue new policies and receive premiums from policyholders in those countries.

We face significant competition in our international markets. If we are unable to compete effectively for customers or distributors in these markets, our business, results of operations and profitability may be adversely affected.

We experience considerable competition for sales of our policies, primarily from the following types of companies, many of which have substantially greater financial, marketing and other resources than we have:

•Companies that operate in the same manner as we do and sell similar U.S. dollar-denominated products;
•Companies that are foreign to a particular jurisdiction, but register locally operated subsidiaries. These companies may offer both local jurisdiction-regulated products in local currency and regulated or offshore U.S. dollar-denominated policies. This arrangement creates a competitive advantage for these companies because they can cross-sell the U.S. dollar-denominated policies through established distributors who sell high-need local insurance policies, such as health insurance; and
•Companies who are local to a particular jurisdiction and sell local currency policies. Because the insureds reside in this country, they may have more trust for a local company.

We rely on a small number of foreign agencies, who recruit their own independent consultants, for distribution of our international products. The fact we are not a local or admitted company, regulations or licensing requirements imposed upon our Company or these consultants, may impact our ability to attract and retain effective sales representatives, who may choose to distribute products of our competitors.

We face a greater risk of money laundering activity associated with sales derived from residents of certain foreign countries.

The insurance industry is highly vulnerable to money laundering. Money laundering in the insurance industry typically involves the exploitation of various products and mechanisms to obscure the origins of illicit funds. One common method is through the purchase of insurance policies, such as life insurance, with the use of these illicit funds. Criminals may overpay premiums, surrender policies prematurely, or make fictitious claims to cycle the illicit

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funds back as legitimate payout. To combat global financial crime, governments and international authorities implement a range of anti-money laundering and countering of terrorist financing (AML/CFT) regulations that impact the insurance sector. Failure to comply with these regulations can result in penalties or heavy fines.

Some of our top international markets, such as Colombia and Venezuela, are countries that have been identified by the U.S. Department of the Treasury as jurisdictions of high risk for money laundering. Accordingly, as required by applicable U.S. laws and best business practices, we have developed and implemented an anti-money laundering, anti-terrorist financing and sanctions program that includes policies, procedures, controls, independent testing, reporting and recordkeeping requirements for deterring, preventing and detecting potential money laundering, terrorist financing, fraud and other criminal activity and have an officer of the Company responsible for managing this program. Despite our efforts to prevent money laundering through our companies, there can be no assurance that these enhanced controls will entirely mitigate money laundering risk associated with our insurance products, whether in these foreign countries or in the United States.

INSURANCE RISKS

BECAUSE MOST OF OUR REVENUE DERIVES FROM COLLECTION OF PREMIUMS ON OUR PRODUCTS AND OUR LARGEST EXPENSE IS PAYMENT OF INSURANCE BENEFITS, OUR OVERALL FINANCIAL PERFORMANCE DEPENDS UPON THE ACCURACY OF THE ASSUMPTIONS THAT UNDERLIE OUR PRODUCT PRICING. DIFFERENCES IN ACTUAL EXPERIENCE, IMPROPER EVALUATION OF UNDERWRITING RISK, MISMANAGEMENT OF CLAIMS, OR OTHER UNFORESEEN EVENTS WOULD CAUSE OUR ACTUAL RESULTS TO DIFFER FROM OUR ASSUMPTIONS, WHICH WOULD REDUCE OUR MARGINS, INCREASE OUR RESERVES AND REMEASUREMENT LOSS, NEGATIVELY AFFECTING OUR PROFITABILITY AND FINANCIAL CONDITION.

Pricing accuracy depends upon our ability to project future losses based on historical loss experience, adjusted for known trends.

In order to price products accurately, the Company must develop and apply appropriate morbidity and mortality estimates, closely monitor and timely recognize changes in trends, and project both severity and frequency of losses with reasonable accuracy to cover these risks. Pricing adequacy is necessary to generate sufficient premiums to cover our cost of sales, costs of operations (including payment of policy benefits) and to earn a profit. Pricing adequacy is subject to a number of risks and uncertainties, including, without limitation:

•availability of sufficient reliable data;
•incorrect or incomplete analysis of available data;
•uncertainties inherent in estimates and assumptions;
•selection and application of appropriate rating formulae or other pricing methodologies;
•adoption of successful pricing strategies;
•prediction of policyholder life expectancy and retention;
•unforeseen events that may cause our estimates to be wrong (such as the COVID-19 pandemic);
•unanticipated legislation, regulatory action or court decisions; or
•unexpected changes in interest rates or inflation.

Such risks may result in the Company’s pricing being based on outdated, inadequate, or inaccurate data, or inappropriate analyses, assumptions, or methodologies, and may cause the Company to estimate incorrectly future changes in the frequency or severity of claims. As a result, the Company could underprice risks, which would negatively affect the Company’s margins, or it could overprice risks, which could reduce the Company’s volume and competitiveness.

Additionally, the actuarial assumptions that underlie our reserves are based upon our best estimates of mortality, lapses, morbidity and discount rates. Our results will be affected to the extent there is a variance between our actuarial assumptions and actual experience. Domestic growth in the Life Insurance segment has significantly expanded in the last 2 years. Our current profitability is affected by the level of reserves we have to hold for this new business, and how closely actual experience matches our actuarial assumptions. The actuarial assumptions that underlie our reserves are based upon our best estimates and are inherently more difficult to predict for a new product line. Actuarial assumptions are continually monitored and updated at least annually to reflect overall experience as well as emerging trends.


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The Company’s success depends on its ability to accurately underwrite risks in order to charge adequate premiums to policyholders.

The Company’s financial results largely depend on the Company’s ability to underwrite and set premiums accurately for the risks it faces. Failure to adequately underwrite health risks (i.e., to charge lower premiums than should be charged based on an individual’s health or to accept risks of extremely unhealthy individuals) or other types of risks (e.g., politically exposed risks) could negatively impact profitability as we could pay higher benefits than our products are priced for.

Historically, we have fully underwritten most of our products in order to properly evaluate risk. For many of our newer products, primarily in the U.S., we utilize a “simplified” underwriting process where applicants generally must answer some health-related questions, but do not have to take a life insurance medical exam or submit supporting documentation. The underwriting decision is based on questions answered on the application and may be supplemented with additional medical claims history and lab data information that we get from third parties.

Any shortcomings in the process used to evaluate and price our policies, or significant inaccuracies in the life expectancy estimates relating to those policies, could have a material and adverse effect on our results of operations and financial condition.

Policyholder claims is one of our largest expenses. Mismanagement of claims handling or increased fraudulent claims could negatively impact our costs and financial condition.

Proper claims handling is critical to managing our benefit expenses. Many factors can affect the Company’s ability to pay claims accurately, including the following:

•the training, experience, and skill of the Company’s claims representatives;
•the extent of fraudulent claims and the Company’s ability to recognize and respond to such claims; and
•the Company’s ability to develop or select and implement appropriate procedures, technologies, and systems to support claims functions.

The Company’s failure to pay claims fairly, accurately, and in a timely manner, to recognize fraudulent claims, or to deploy claims resources appropriately, could result in unanticipated costs, lead to material litigation or regulatory fines, undermine customer goodwill and the Company’s reputation in the marketplace, impair its brand image and, as a result, materially and adversely affect its competitiveness, financial results, prospects, and liquidity.

Higher than expected policyholder claims related to unforeseen events may negatively impact our premium revenues and increase our benefits and expense costs, thus negatively affecting our financial condition.

Our life and health insurance products are particularly exposed to risks of catastrophic mortality, such as a pandemic or other events that result in a large number of policyholder claims. In addition, the occurrence of such an event in a concentrated geographic area could have a severe disruptive effect on our workforce and business operations. The likelihood and severity of such events cannot be predicted and are difficult to estimate. In such an event, the impact to our operations could have a material adverse impact on our ability to conduct business and on our results of operations and financial condition, particularly if those problems affect employees performing operational tasks and supporting computer-based data processing, or destroy the capability to transmit, store, and retrieve valuable data. In addition, in the event that a significant number of our management were unavailable following a disaster, the achievement of our strategic objectives could be negatively impacted.

Lower than expected policyholder retention can negatively affect our business operations and liquidity.

A primary liquidity concern is the risk of unanticipated or extraordinary early policyholder withdrawals or surrenders. Some of our insurance policies include provisions, such as surrender charges, that help limit and discourage early withdrawals. However, early withdrawal and surrender levels may differ from anticipated levels for a variety of reasons, including changes in economic conditions, changes in policyholder behavior or financial needs, changes in relationships with our independent consultants, efforts by foreign governments to tax policyholders or increases in surrenders of policies that no longer remain subject to surrender charges. These changes in surrender activity may result in remeasurement gains or losses which could increase volatility in our results of operations.


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In addition, we face potential liquidity risks if policyholders with mature policies elect to receive lump sum distributions at greater levels than anticipated. Our whole life and endowment products provide the policyholder with alternatives once the policy matures. The policyholder can choose to take a lump sum payout or leave the money on deposit at interest with the Company. The Company has a significant amount of aging endowment products that have begun reaching their maturities and policyholder election behavior is not known. It is uncertain how policyholders will react in response to these maturities. If a large number of policyholders elect lump sum distributions, the Company could be exposed to liquidity risk in years of high maturities.

If we experience unanticipated early withdrawal or surrender activity or greater than expected lump sum distributions of endowment maturities and we do not have sufficient cash flow from our insurance operations to support payment of these benefits, we may have to sell our investments in order to meet our cash needs or be forced to obtain third-party financing. The availability of such financing will depend on a variety of factors, such as market conditions, the availability of credit in general or more specifically in the insurance industry, the strength or weakness of the capital markets, the volume of trading activities, our credit capacity, and the perception of our long- or short-term financial prospects if we incur large realized or unrealized investment losses or if the level of business activity declines due to a market downturn. Therefore, if we are forced to sell our investments on unfavorable terms or obtain financing with unfavorable terms, it could have an adverse effect on our liquidity, results of operations and financial condition.

Reinsurance may not be available or affordable, or reinsurers may be unwilling or unable to meet their obligations under our reinsurance contracts, which may adversely affect our results of operations or financial condition.

As part of our overall risk management and capital management strategies, we purchase reinsurance for certain risks. Market conditions beyond our control determine the availability and cost of reinsurance. Any decrease in the amount of reinsurance will increase our risk of loss and may impact the level of capital requirements for our insurance subsidiaries, and any increase in the cost of reinsurance will, absent a decrease in the amount of reinsurance, reduce our results of operations. Accordingly, we may be forced to incur additional expenses for reinsurance or may be unable to obtain sufficient reinsurance on acceptable terms, which may adversely affect our ability to write future business, result in the assumption of more risk with respect to the policies we issue, and increase our capital requirements. The collectability of our reinsurance recoverable is primarily a function of the solvency of the individual reinsurers. We cannot provide assurance that our reinsurers will pay the reinsurance recoverable owed to us or that they will pay these recoverables on a timely basis. The insolvency of a reinsurer or the inability or unwillingness of a reinsurer to comply with the terms of a reinsurance contract may have an adverse effect on our results of operations or financial condition.

THE DISTRIBUTION OF OUR PRODUCTS THROUGH INDEPENDENT CONSULTANTS AND AGENCIES REDUCES OUR CONTROL OVER SALES AND DISTRIBUTION AND THUS SUBJECTS US TO CERTAIN RISKS THAT COULD NEGATIVELY IMPACT OUR REVENUES, OUR IN-FORCE BUSINESS, OUR BENEFITS AND EXPENSE COSTS OR OUR REPUTATION.

Sales of our insurance products could decline if we are unable to establish and maintain relationships with independent marketing agencies, independent consultants and agents.

We depend almost exclusively on the services of a small number of independent consulting agencies in our international markets and on independent marketing organizations, general agencies and independent agents in our domestic markets for the distribution of our products. The loss of any of these producers could negatively affect our sales and policy retention.

Significant competition exists among insurers in attracting and maintaining marketers of demonstrated ability. Some of our competitors may offer better compensation packages or commissions or induce agents to sell their products due to their broader product offerings, more distribution resources, better brand recognition, more competitive pricing, lower cost structures or greater financial strength or claims paying ratings than we have. We compete with other insurers for marketing agencies, agents and independent consultants primarily on the basis of our compensation, products and support services. Any reduction in our ability to attract and retain effective sales representatives could materially adversely affect our revenues, results of operations and financial condition.

Additionally, we are subject to a risk of our independent consultants leaving our Company to sell products for a competitor and inducing our policyholders to lapse or surrender their policies, or otherwise terminate their relationship with us, in order to purchase products from the independent consultant with a competitor company.

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Because we sell our products through independent agents, we have less control over the manner in which they sell our products.

As described above in Part I. Item 1. Business - Regulation, insurance regulators focus on market conduct, i.e., the way we sell our products. In the United States, there are several insurance regulations and federal laws that limit how we sell our products, such as the Telephone Consumer Protection Act ("TCPA"), which governs how our agents can contact customers or potential customers via telephone and text. While we expect our agents to comply with their contractual obligations to us and laws such as the TCPA, we have limited control over how they conduct their business. If violations, such as TCPA violations, were attributed to us, we could incur significant fines and if attributed to our agents, may cause them to stop selling our products. Additionally, improper conduct by the agents who sell our products could negatively impact our business reputation.

REGULATORY RISKS

INSURANCE IS A HIGHLY REGULATED BUSINESS. REGULATIONS VARY FROM JURISDICTION TO JURISDICTION AND MAY CHANGE FROM TIME TO TIME. THESE REGULATIONS AFFECT OUR OPERATIONS AND CHANGES COULD NEGATIVELY IMPACT OUR CASH FLOW, THE RESULTS OF OUR OPERATIONS, OUR LIQUIDITY AND OUR FINANCIAL CONDITION.

In addition to the legal risks related to our international operations discussed above in this Item 1A, Risk Factors, we are subject to risks related to the laws and regulations in the jurisdictions where we are domiciled and registered to do business, including Puerto Rico and various U.S. jurisdictions. These material risks are described below.

We are licensed in and subject to regulation in Puerto Rico, 43 U.S. states and Washington, D.C. Each of these jurisdictions have their own licensing and other requirements to do business in such jurisdiction. Failure to comply with all of these rules and regulations could cause us to lose a license, have a license suspended, or subject us to large fines, all of which would negatively impact our ability to do business.

In the U.S., we are primarily subject to regulation at the state-level. CICA International is registered in Puerto Rico and is subject to regulation by the Puerto Rico Office of the Insurance Commissioner ("OIC"). As a Puerto Rico International Insurer, CICA International is governed by Chapter 61 of the Puerto Rico Insurance Code. Additionally, CICA International must comply with other laws and regulations of Puerto Rico, most of which apply to our domestic subsidiaries as well, including U.S. federal laws such as the Bank Secrecy Act.

The OIC and most U.S. insurance regulatory authorities have broad discretion to grant, renew, suspend and revoke licenses and product approvals. Failure to comply with a complex landscape of rules and regulations that apply to us could preclude or temporarily suspend us from carrying on some or all of our activities or result in substantial penalties. If we are unable to maintain all required licenses and approvals, or if our insurance business is determined not to comply fully with the wide variety of applicable laws and regulations and their interpretations, our revenues, results of operations and financial condition and our reputation could be materially adversely affected.

Our insurance subsidiaries are subject to minimum capital and surplus requirements, and any failure to meet these requirements could subject us to regulatory action or other restrictions, including ceasing business.

The capacity for an insurance company's growth in premiums is partially a function of its required statutory surplus. Maintaining appropriate levels of statutory surplus, as measured by statutory accounting practices prescribed or permitted by a company's jurisdiction of domicile, is the most important solvency measure for insurance regulatory authorities. Failure to maintain required levels of statutory surplus could result in increased regulatory scrutiny and enforcement action by regulatory authorities.


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Our insurance subsidiaries are subject to minimum capital and surplus requirements in the U.S. and Puerto Rico. If we fail to meet these standards and requirements, our various regulators may require specified actions to be taken, including without limitation:

•restricting distributions from our subsidiaries to Citizens; or
•requiring Citizens to contribute additional capital to a subsidiary; or
•requiring Citizens to enter into a guaranty or other agreement to contribute capital to such subsidiary under certain circumstances;
•requiring the applicable insurance company to stop selling new business; or
•as a last resort, the regulator may take over the subsidiary

all of which could have a material and adverse impact on the Company’s results of operations and financial condition.

In March of 2024, Citizens and the Colorado Division of Insurance entered into a capital maintenance agreement that specifies that Citizens will infuse capital as needed to ensure that CICA Domestic's RBC remains above 350%. Any required capital contribution could negatively impact our capital resources and liquidity.

In our CICA Domestic business, we pay advance commissions on some of our insurance products, meaning we pay an agent a portion of their first year commission immediately upon sale of a policy, rather than "as earned", or when premiums are received by us. On a statutory basis, commission advances are non-admitted assets, which means that our expenses are increased and our statutory capital reduced until the commissions are recouped from premiums paid. This could cause us to have to contribute extra capital to CICA Domestic to maintain the required level of capital and surplus. Additionally, rapid growth in first year sales of these products creates a significant increase in commission payments, which reduces our available cash, negatively affecting our liquidity. We may seek options, such as loans at the holding company level (from the Credit Facility or otherwise) that would allow us to reduce the liquidity risk should CICA Domestic's commission payments exceed current resources or require additional capital contributions from Citizens. If we are unable to borrow money to contribute capital to CICA Domestic, we could be exposed to cash flow strain.

Citizens is a holding company that has minimal operations of its own and depends on the ability of our insurance subsidiaries to pay dividends or make service payments to us in sufficient amounts to fund our operations. If they cannot make such payments, Citizens may need to sell investments or seek external capital to cover its operational costs.

As a holding company, our assets consist of the capital stock of our subsidiaries, cash and investments. Accordingly, we rely primarily on statutorily permissible payments from our insurance subsidiaries, principally through dividends or service agreements we have with our subsidiaries, to meet our working capital needs. As discussed above, the ability of our insurance subsidiaries to make payments to us is subject to regulation by the states and jurisdictions in which they are domiciled, and in addition to maintaining minimum capital and surplus ratios, these payments depend primarily on regulatory approval of dividend payments and approved service agreements between us and these subsidiaries.

Because a primary goal of insurance regulations is to protect policyholders, claims of our subsidiaries' creditors, including policyholders, have priority with respect to the assets and earnings of the subsidiaries over the claims of other creditors (including us) and Citizens' shareholders. If any of our subsidiaries become insolvent, liquidates or otherwise reorganizes, our policyholders will have a priority to receive the assets of such subsidiary and Citizens may have no rights to receive cash or other assets of such subsidiaries.

If our internal sources of liquidity prove to be insufficient to cover our holding company operations, we may have to sell investments earlier than we want to sell them or in less than favorable market conditions, or we may have to seek external sources of capital. In May 2024, we renewed our Credit Facility with Regions Bank for an additional three years. See Part IV. Item 15. Note 8. Commitments and Contingencies in the notes to our consolidated financial statements, herein, for a description of the Credit Facility. To date, we have not utilized the Credit Facility, but if internal sources of capital are not sufficient to meet our operating needs, we may need to utilize the Credit Facility or increase the borrowing availability under the Credit Facility. Borrowing money, increasing our borrowing availability under the Credit Facility or obtaining financing for even a small amount of capital could be challenging or expensive in unfavorable market conditions and during periods of economic uncertainty. The availability of financing

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will depend on a variety of factors such as market conditions, the general availability of credit, the overall availability of credit to the financial services industry, and the possibility that customers or lenders could develop a negative perception of our financial prospects. We may also need to raise capital through issuing our stock. Raising capital in unfavorable market conditions could increase our interest expense or negatively impact our shareholders through dilution of their common stock ownership of the Company.

FINANCIAL RISKS

Changes in accounting standards may adversely affect our reported results of operations and financial condition.

Our consolidated financial statements are subject to the application of GAAP in the U.S., which is periodically revised and/or expanded. Accordingly, we are required to adopt new or revised accounting standards issued by recognized authoritative bodies, including the Financial Accounting Standards Board ("FASB") and the National Association of Insurance Commissioners ("NAIC"). Updates or revisions, including underlying assumptions, projections, estimates or judgments/interpretations by management, could have a material adverse effect on our business, financial condition and results of operations. In addition, the required adoption of new accounting standards may result in significant incremental costs associated with initial implementation and ongoing compliance. See Part IV. Item 15. Note 1. Summary of Significant Accounting Policies in the notes to our consolidated financial statements contained herein for additional information regarding accounting updates.

Unexpected losses in future reporting periods may require us to record a valuation allowance against our deferred tax assets.

Under U.S. GAAP, we are required to evaluate our deferred tax assets ("DTA") quarterly for recoverability based on available evidence. This process involves management's judgment about assumptions, which are subject to change from period to period due to tax rate changes or variances between our projected operating performance and our actual results. Ultimately, future adjustments to the DTA valuation allowance, if any, will be determined based upon changes in the expected realization of the net deferred tax assets. The realization of the deferred tax assets depends on the existence of sufficient taxable income in either the carry back or carry forward periods under applicable tax law. Due to significant estimates utilized in establishing the valuation allowance and the potential for changes in facts and circumstances, it is reasonably possible that we may be required to record a valuation allowance in future reporting periods. Such an adjustment could have a material adverse effect on our results of operation and financial condition.

A ratings downgrade or other negative action by a rating agency could materially affect our business, financial condition, and results of operations.

A.M. Best reviews CICA Domestic and publishes its financial strength rating as an indicator of our ability to fulfill our contractual obligations. This rating is important to maintaining public confidence in our insurance products. A downgrade or other negative action by A.M. Best with respect to the financial strength rating of CICA Domestic could negatively affect us by limiting or restricting the ability of CICA Domestic to attract independent insurance agencies to distribute our products or reduce the attractiveness of our products to consumers.

ECONOMIC ENVIRONMENT RISKS

INVESTMENT INCOME IS A MATERIAL PORTION OF OUR TOTAL REVENUES. CHANGING FINANCIAL CONDITIONS SUCH AS MARKET VOLATILITY, CHANGES IN INTEREST RATES, OR INFLATION MAY ADVERSELY AFFECT OUR REVENUES, OUR RESULTS OF OPERATIONS AND OUR FINANCIAL CONDITION.

Global or regional changes in the financial markets or economic conditions could adversely affect our business in many ways, including the following:

•Inflation, recession, an increase in unemployment rates or declines in consumer confidence could lead people to conserve cash, thereby causing a decrease in new sales and renewal premiums, or an

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increase in surrenders and lapses, which would cause a decline in our premium revenue or increase in benefit expenses paid out.
•Market volatility, specifically declining equity markets, negatively impact the fair market value of our equity securities, leading to investment-related losses that negatively affect our GAAP operating revenue and profitability.
•We are subject to credit risk in our investment portfolio. Defaults by third parties in the payment or performance of their obligations under these securities could reduce our investment income or result in the recognition of realized losses. Additionally, downgrades in the bonds in our portfolio may result in the recognition of credit related allowances and cause us to reduce the carrying value of our investment portfolio. Any event reducing the value of our securities on an other than temporary basis may have a material adverse effect on our business, results of operations, or financial condition. The decision of whether to record a credit loss impairment is determined by our assessment of the financial condition and prospects of a particular issuer, projections of future cash flows and recoverability as well as our ability and intent to hold the securities to recovery or maturity. There can be no assurance that we have accurately assessed the level of impairments taken.
•Low or declining interest rates could negatively affect us for many reasons, including:
◦Our fixed maturity investment portfolio is primarily invested in callable securities. As interest rates remained ultra-low for a decade until 2022, many of these securities were called and we had to reinvest in lower interest rate bonds, leading to reduced net investment income and low yields.
◦Some of our products, principally endowment products and traditional whole life insurance with annuity riders, expose us to the risk that decreases in interest rates will reduce our "spread", or the difference between the amounts we are required to pay under our contracts to policyholders and the rate of return we are able to earn on our investments intended to support obligations under the contracts.
◦An interest or discount rate is used in calculating reserves for our insurance products. We set our reserve discount rate assumptions based on our current and expected future investment yield for assets supporting the reserves, considering current and expected future market conditions. If the discount rate assumed in our reserve calculations is higher than our future investment returns (due to lower interest rates), our invested assets will not earn enough investment income to support our future benefit payments. In that case, we may be required to record additional liabilities and/or increase our capital contributions to our insurance subsidiaries in the period this occurs.
•Rising interest rates may negatively affect us as follows:
◦Rising interest rates typically reduce the market values of fixed income assets, as the interest payments on such assets become less competitive relative to newer high rate fixed income instruments. This leads to material unrealized losses and negatively affects our stockholders' equity.
◦Policies may become less attractive to our policyholders in a rising interest rate environment. They may surrender their policies or make early withdrawals to increase their returns, requiring us to liquidate investments and realize an actual loss.
•Some of our investments, such as mortgage-backed and other asset-backed securities, carry prepayment risk. As interest rates increase, the likelihood of prepayment is lower, as the issuer will want to make payments based on the lower interest rates. If the repayment of principal occurs later than we expected, our cash flow could be negatively impacted. As interest rates decrease, issuers are more likely to pre-pay, which could cause us to have to re-invest the pre-paid cash at lower interest rates, reducing our yields and net investment income.

CYBERSECURITY AND TECHNOLOGY RISKS

THE COMPANY RELIES ON OUR INFORMATION TECHNOLOGY SYSTEMS, AND THE DATA MAINTAINED WITHIN THOSE SYSTEMS, TO MANAGE MANY ASPECTS OF OUR BUSINESS. CYBERSECURITY RISKS, THE FAILURE OF OUR SYSTEMS TO OPERATE PROPERLY AND/OR THE FAILURE TO MAINTAIN THE CONFIDENTIALITY, INTEGRITY, AND AVAILABILITY OF POLICYHOLDER AND CLAIMS DATA, INCLUDING

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PERSONAL IDENTIFYING INFORMATION, COULD RESULT IN A MATERIALLY ADVERSE EFFECT ON OUR BUSINESS, REPUTATION, FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Our failure to maintain effective information systems could adversely affect our business.

Our policyholder administration system allows us to administer almost all of our business, including issuing policies, crediting premiums to such policies, and payment of commissions to our agents. We must maintain and enhance our existing system and develop and integrate new information systems in a cost-effective manner to keep pace with continuing changes in information processing technology, evolving industry and regulatory standards and changing customer preferences. If we do not maintain adequate systems, we could experience adverse consequences, including inability to accept new applications or issue new products, inadequate information on which to base pricing, underwriting and reserve decisions, regulatory problems, failure to meet prompt payment obligations, increases in administrative expenses and loss of customers. Our failure to maintain effective and efficient information systems, or our failure to consolidate our existing systems could have a material adverse effect on our results of operations and financial condition.

Our primary policy administration system is a mainframe-based, legacy-type system that requires an ongoing commitment of resources to maintain current standards. Our system utilizes proprietary code requiring highly skilled personnel. Due to the unique nature of our proprietary operating environment, we could have difficulty finding personnel with the skills required to provide ongoing system maintenance and development as we seek to keep pace with changes in our products and business models, information processing technology, evolving industry and regulatory standards and policyholder needs.

We are continuously evaluating and enhancing systems and creating new systems and processes as our business depends on our ability to maintain and improve our technology. Due to the complexity and interconnectedness of our systems and processes, these changes, as well as changes designed to update and enhance our protective measures to address new threats, increase the risk of a system or process failure or the creation of a gap in our security measures. Any such failure or gap could adversely affect our business operations and results of operations.

An information technology systems failure could also interfere with our ability to comply with financial reporting and other regulatory requirements, exposing us to potential disciplinary action by regulators.

A cyber attack or other security breach could result in the unauthorized disclosure or loss of confidential data, damage our reputation or relationships, and expose us to significant financial and legal liability, which may adversely affect our business, results of operations, or financial condition.

We collect, maintain and use information, including proprietary and personally identifiable information ("PII"), of our applicants, policyholders, independent agents and others. As part of our normal business operations, we engage third-party providers, such as companies who print and mail our policies and premium notices, data programmers, marketing companies, and agents, who may also collect, store, access, process, and transmit this PII. Various federal and state laws, as well as laws of the countries in which our policyholders reside, address the use and disclosure of PII.

We devote significant resources and employ security measures to help protect our information technology systems and confidential information, including PII, and we have programs in place to detect, contain, and respond to cyber security incidents. We also have a stringent process to analyze the systems of our third-party vendors and partners who may collect and/or have access to our PII. However, because the techniques used to obtain unauthorized access, disable or degrade service, or sabotage systems change frequently and may be difficult to detect for long periods of time, we and our third-party providers may be unable to anticipate these techniques or implement adequate preventative measures. In addition, hardware, software, or applications we develop or procure from third parties or through open source solutions may contain defects in design or manufacture or other problems that could unexpectedly compromise our information security. Unauthorized parties, whether within or outside our company, may disrupt or gain access to our systems, or those of third parties with whom we do business, through human error, misfeasance, fraud, trickery, or other forms of deceit, including break-ins, use of stolen credentials, social engineering, phishing, or other cyber attacks, computer viruses, malicious codes, and similar means of unauthorized and destructive tampering.


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We and our third-party providers may experience information security incidents from time to time. There is no assurance that our security systems and measures will be able to prevent, mitigate, or remediate cyber attacks. A successful penetration or circumvention of the security of our information technology systems, or those of third parties with whom we do business, could cause serious negative consequences for us, including significant disruption of our operations, unauthorized disclosure or loss of confidential information, harm to our brand or reputation, loss of customers and revenues, violations of privacy and other laws, exposure to litigation, monetary damages, regulatory enforcement proceedings, fines, and potentially criminal proceedings and penalties. If we are unaware of the incident for some time after it occurs, our exposure could increase. In addition, the costs to address or remediate systems disruptions or security threats or vulnerabilities, whether before or after an incident, could be significant. As we continue to build our digital capabilities and focus on enhancing the customer experience, the amount of information that we retain and share with third parties is likely to grow, increasing the cost to prevent data security breaches and the cost and potential consequences of such breaches.

Although we have insurance against some cyber risks and attacks, we may be subject to litigation and financial losses that exceed our policy limits, are subject to deductibles or are not covered under any of our current insurance policies.

The failure of our business recovery and incident management processes to resume our business operations in the event of a catastrophe, an epidemic, a cyber attack, or other event could adversely affect our profitability, results of operations, or financial condition.

As mentioned above, we rely on our technology systems to operate our business. In the event of a cyber attack, cyber security breach or other information technology systems failure, whether due to a disaster such as a natural catastrophe, an epidemic, a terrorist attack, or war, the inability to use our policy administration system and other information systems, or an unanticipated problem with our disaster recovery systems, would have a material adverse impact on our ability to conduct business and depending on how long the inability to use such systems lasts, on our results of operations and financial condition.

RISKS RELATED TO HOLDING OUR SECURITIES

The number and location of our shareholders may make it difficult to obtain approval of certain corporate actions.

Because we allow our policyholders to use their policy dividends to purchase our Class A common stock through our SIP, we have almost 83,000 shareholders and approximately 40% of our shareholders hold less than 100 shares each. Many of these shareholders are located in Latin America and the Pacific Rim, where most of our policies are sold, and English may not be their native language. We believe that because of this, we typically have low voter turn-out at our annual meetings and therefore any proposal, such as one related to a merger or an acquisition of our Company, or an amendment to our articles of incorporation, that may require the affirmative vote of a majority of the outstanding shares of our Class A common stock, may be difficult to approve.

Our Class A common stock is not registered in any foreign country.

As mentioned above, a significant portion of our Class A common stock has been purchased under the SIP by foreign holders of life insurance policies. The Class A common stock sold under the SIP is registered with the SEC pursuant to a Form S-3 registration statement under the Securities Act of 1933 but is not registered under the laws of any foreign jurisdiction. If a foreign securities regulatory authority were to determine the offer and sale of our Class A common stock under the SIP was not allowed under applicable laws and regulations of its jurisdiction, such authority may issue or assert a fine, penalty or cease and desist order against our offer and sale of Class A common stock in that foreign jurisdiction. There is a risk our Class A common stock price could be negatively impacted by a decrease in participation in the SIP.

Applicable insurance laws in the jurisdictions where our insurance subsidiaries are domiciled may discourage takeovers and business combinations that our shareholders might consider to be in their best interests.

Insurance laws in the jurisdictions in which our insurance subsidiaries are domiciled require regulatory actions for certain transactions, such as a merger or acquisition of our Company, that our shareholders might consider in their

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best interests. To the extent the interests of our policyholders and stockholders conflict, the insurance regulators consider the best interests of policyholders over the best interests of our shareholders. As a result, our shareholders may be prevented from receiving the benefit from any premium to the market price of our Class A common stock that may be offered by a bidder in a takeover context or such regulatory approval requirement may delay, deter, render more difficult or prevent a takeover attempt or a change in control.

Item 1B.    UNRESOLVED STAFF COMMENTS

None.

Item 1C.    CYBERSECURITY

Like other firms in the financial services sector, insurers like us are particularly vulnerable to cybercrime due to our large amounts of customer data. Insurance-related data is particularly interesting to cybercriminals because of its inherent confidentiality. Often linked to policyholders, sensitive data helps insurers customize their policies, products, and prices for each client. The scope of personally identifiable information and sensitive data processed by insurers puts the industry at increased risk of cybercrime. Cyber attacks can lead to the loss of confidential data, business, and reputation. Additionally, business disruption through cyber incidents is also a major problem for insurance companies, which need to react quickly to fulfill their contracts and maintain the trust of their clients. Because of the risks posed to our business and customers, we have developed robust processes for assessing, identifying and managing our cybersecurity threats.

We recognize the importance of assessing, identifying, and managing material risks associated with cybersecurity threats. Cybersecurity risks related to our business, technical operations, privacy and compliance issues are identified and addressed through a multi-faceted approach including third-party assessments, IT security, and external audits. Cybersecurity risks are integrated into our overall enterprise risk management process. To defend, detect and respond to cybersecurity incidents, we, among other things perform penetration testing using external third-party tools and techniques to test security controls and conduct employee training.

We have implemented incident response and breach management processes which have four overarching and interconnected stages: 1) preparation for a cybersecurity incident, 2) detection and analysis of a security incident, 3) containment, eradication and recovery, and 4) post-incident analysis. Such cybersecurity incident responses are overseen by leaders from our Information Security, IT, Finance, Compliance and Legal teams.

Security events and data incidents are evaluated, ranked by severity and prioritized for response and remediation. Incidents are evaluated to determine materiality as well as operational and business impact, and reviewed for privacy impact. We also conduct tabletop exercises to simulate responses to cybersecurity incidents.

Our risk management program also assesses third-party risks where we identify and mitigate risks from third-parties such as vendors, suppliers, and other associated business partners. Cybersecurity risks are evaluated when determining the selection and oversight of applicable third-party service providers when handling and/or processing our employee, business or customer data. In addition to new vendor onboarding, we perform periodic ongoing security reviews of our critical vendors.

We describe whether and how risks from identified cybersecurity threats, including as a result of any previous cybersecurity incidents, have materially affected or are reasonably likely to materially affect us, including our business strategy, results of operations, or financial condition, under the heading “Cybersecurity and Technology Risks” included as part of our risk factor disclosures at Part I. Item 1A. Risk Factors of this 10-K.

While we have devoted significant financial and personnel resources to implement and maintain the security measures described above, and in order to meet regulatory requirements and customer expectations, there can be no guarantee that our policies and procedures will be properly followed in every instance or that those policies and procedures will be effective. Although our Risk Factors include further detail about the material cybersecurity risks we face, cybersecurity incidents have not materially affected our business to date. We can provide no assurance that there will not be incidents in the future or that they will not materially affect us, including our business strategy, results of operations, or financial condition.


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Cyber Governance

Cybersecurity is a key element of the Company's enterprise risk management ("ERM"). Identification and management of the Company's key risks, including cybersecurity, starts with the executive management team, who is responsible for identifying key strategic, insurance, financial, regulatory and operational risks to the Company and managing them on a day-to-day basis. Because of the importance of cybersecurity, the Company has a Chief Information Security Officer ("CISO") who is primarily responsible for managing our cybersecurity risk in conjunction with our Chief Information Officer. Our CISO is informed about and monitors prevention, detection, mitigation, and remediation efforts through regular communication and reporting from employees in the information technology team and through the use of technological tools and software and results from third-party audits. We have an escalation process in place to inform senior management and the Board of Directors of material issues.

Our CISO has served in that position since 2018 and is an experienced security leader with over 20 years’ experience. In addition to his current role, our CISO has led security and IT audit functions at healthcare technology and population health organizations. His experience includes work in the fields of security, application development, and internal audit at a Fortune 100 company. Our CISO is a Certified Information Security Manager ("CISM"), Certified Information Systems Auditor ("CISA"), and a member of the ISACA and ISSA organizations. He received his bachelors’ degree from Middle Tennessee State University and served in the United States Marine Corps. Additionally, Gerald W. Shields, our former Chief Executive Officer and now a member of the Board of Directors, has experience in assessing and managing cybersecurity risk and, in addition to his former roles as Chief Information Officer at several companies, has a Cyber Security Oversight Certificate from Carnegie Mellon Institute.

Our Audit Committee Charter tasks this committee with oversight of the Company's major enterprise risk exposure, including risks related to cybersecurity, and the steps management takes to monitor and control such exposures. The Audit Committee holds its regular meetings on a quarterly basis and at each of those meetings receives an information security update report from the Company's CISO, which report includes cybersecurity events that may have impacted the Company as well as an overview of the Company's security program and efforts to prevent, detect, mitigate, and remediate issues. The CISO also attends the regularly scheduled Board meetings to give his information security report to all members of the Board.

Item 2.    PROPERTIES

We lease our principal office at the Domain in Austin, Texas to service all business entities and operations. We lease space in Puerto Rico for CICA International and in Louisiana, Arkansas and Mississippi related to our Home Service Insurance operations. We also own properties in Louisiana related to our Home Service Insurance operations.

Item 3.   LEGAL PROCEEDINGS

In the first quarter of 2024, a jury trial was held in the “trade secret lawsuit”. The trade secret lawsuit was filed in 2018 by Citizens, CICA Life Ltd. (Bermuda) and CICA Life Insurance Company of America (collectively, the “Citizens Companies,” “we,” "us" or "our") against certain former employees and independent consultants who we alleged unlawfully took Citizens’ confidential information in order to unfairly compete with us. Our claims against these parties included various unfair competition, tortious interference, breach of contract and other related claims.

As previously disclosed, the jury found that Citizens should pay Alexis Delgado and Carlos Nalsen Landa, former independent consultants, approximately $1.3 million for “money had and received”, an equitable theory that claimed that the Citizens Companies would be unjustly enriched if they didn’t pay past and future commissions to Delgado and Landa. Additionally, the trial court awarded defendants Michael P. Buchweitz and Randall Riley approximately $3.5 million of their legal fees incurred during the trade secret lawsuit. On August 16, 2024, the judge signed a Final Judgment reflecting the jury decision and the court award of the legal fees. We do not believe the jury properly found that Delgado or Landa were entitled to any prior or future commissions as there was no evidence that we actually held any amount of commissions that they claim they should have received. We also do not believe that Riley or Buchweitz are entitled to legal fees because they were found to have breached the contracts whose fee shifting provisions they sought to invoke.

On September 17, 2024, we filed an appeal bond with the trial court in order to stay any execution of the judgment against us.


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We have appealed the judgment against us and the appeal is currently pending in the Court of Appeals, Third District of Texas, case number 03-24-00745-CV.


Item 4.   MINE SAFETY DISCLOSURES
 
Not applicable.

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PART II

Item 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

Item 5(a)

Market Information. Our Class A common stock is traded on the New York Stock Exchange ("NYSE") under the symbol CIA. Our Class B common stock is not registered with the SEC nor traded on any exchange. We hold 100% of our Class B common stock in treasury and thus there are no Class B shares outstanding.

Holders. The number of stockholders of record as of March 10, 2025 was as follows:
Class A Common Stock - 82,505 
Class B Common Stock - — 

Dividend Policy. We have never paid cash dividends on our Class A or B common stock and do not expect to pay cash dividends in the foreseeable future, as it is our policy to retain earnings for use in the operation and expansion of our business.  

Securities Authorized for Issuance Under Equity Compensation Plans. See Part IV. Item 15. Note 13. Stock Compensation for equity compensation plan information.

Recent Sales of Unregistered Securities; Use of Proceeds. None.

Item 5(c)

Issuer Purchases of Equity Securities. None.
 
Item 6.   [RESERVED]

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Item 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

This section of this Annual Report on Form 10-K generally discusses 2024 and 2023 items and year-to-year comparisons between 2024 and 2023. This discussion should be read in conjunction with the consolidated financial statements and notes thereto included elsewhere in this report.

OVERVIEW

For over 55 years, Citizens has been fulfilling the needs of our policyholders and their families by providing insurance products that offer both living and death benefits. We conduct insurance related operations through our insurance subsidiaries, which provide benefits to policyholders globally. We specialize in offering primarily individual whole life insurance, endowment products and final expense insurance in niche markets where we believe we can optimize our competitive position.

As an insurance provider, we collect premiums on an ongoing basis from our policyholders and invest the majority of the premiums to pay future benefits, including claims, surrenders and policyholder dividends. Accordingly, the Company derives its revenues principally from: (1) life insurance premiums earned for insurance coverages provided to insureds in our two operating segments – Life Insurance and Home Service Insurance; and (2) net investment income. In addition to paying and reserving for insurance benefits that we pay to our policyholders, our expenses consist primarily of the costs of selling our insurance products (e.g., commissions, underwriting, marketing expenses), operating expenses and income taxes.

Objective of our Management's Discussion and Analysis

We refer to our Management’s Discussion and Analysis of Financial Condition and Results of Operations as our “MD&A”. The objective of our MD&A is to provide investors with a succinct analysis of the Company's financial performance from management's perspective. We start by discussing how industry developments and economic circumstances in general (e.g., interest rate environment) affected or could affect our financial performance and then discuss how certain events specifically impacted our business. We summarize our financial highlights and discuss the factors that we believe drive our operating results. We then discuss in more detail our results of operations for the year ended December 31, 2024 so an investor or potential investor understands the various line items of our profit and loss statements from management’s perspective. Since our investments are one of two principal sources of our revenues, we describe them in detail. Finally, we discuss our capital resources and liquidity so investors better understand how those resources are utilized and how we are able to meet our cash needs.

Throughout the MD&A, we describe how we view the Company and which matters we believe are reasonably likely to affect future operations. We describe our priorities for the business in Part I. Item 1. Business - Strategic Initiatives and in the MD&A, we describe how we performed on those initiatives and any known trends or uncertainties that might impact our ability to achieve our goals.

ECONOMIC AND INSURANCE INDUSTRY DEVELOPMENTS

Over the last decade, life insurers have faced numerous disruptions as an industry, including profitability challenges driven by low interest rates, a global pandemic, high inflation followed by a rapid rise in interest rates, volatility in equity markets, and geopolitical uncertainty. These significant trends and developments have and are impacting our business and industry as follows.

•Increase in Interest Rates; Volatility in Equity and Credit Markets; Inflation. The material uptick in interest rates over the past few years has benefited the life insurance sector with respect to increased yields and higher net investment income. However, this benefit was offset by a move to material unrealized loss positions on fixed-income portfolios.
Inflation has also impacted our industry over the past few years. As the price of energy and food rises, customers have less discretionary income to spend on insurance products. As the inflationary environment continues, the industry may see a rise in the number of policy lapsing, especially among lower- and middle-income customers.
•Sustained Low Interest Rate Environment Prior to 2022. Market interest rates are a key driver of our results. The multi-year sustained low interest rate environment significantly reduced the overall

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yield on investments, as regulations require that the vast majority of a life insurance company's portfolio consist of fixed income securities, which are primarily callable. As interest rates declined, these fixed income securities were called and had to be re-invested in lower rate investments. This has reduced and may continue to reduce profit margins for life insurers:
◦by reducing the spread between guaranteed interest rates credited to policyholders and interest earned on supporting assets. As older endowment and annuity products are maturing, the guaranteed interest rates may be higher than current yields;
◦by surrendering or lapsing products sold during the last several years with lower interest rate guarantees, as customers look to invest in higher interest rate products; or
◦because products may have been priced with assumptions of higher interest rates (and higher interest earned on supporting assets), life insurance companies may have to increase reserves or trigger loss recognition that could accelerate amortization of COIA.

•Availability of Reinsurance. Reinsurance market dynamics including increased cybersecurity concerns, significant weather-related losses, pandemic losses, and similar to the life insurance industry, economic-related market losses, have led to a decline in the availability of reinsurance, tighter terms (such as, for example, pandemic exclusions) and/or increased reinsurance prices. While we currently cede a limited amount of our primary insurance business to reinsurers, we may encounter difficulty in obtaining reinsurance in the future, forcing us to resort to a more expensive reinsurance market.  If we are unable to obtain affordable reinsurance coverage, this may impact our net exposures and the number of underwriting commitments.
•Technology Adoption. Innovation and digital development strategies, including the use of generative AI, continue to evolve and impact all industries, including the insurance industry. The insurance industry is focused on digitizing distribution channels and empowering agents with advanced digital capabilities. Access to real-time data has streamlined the way we underwrite our products. The rapid development of artificial intelligence and the demand for fee-based, value-added services are challenging our industry. Therefore, it is critical that we embrace these changes for the benefit of our policyholders, agents, employees and stockholders.

EVENTS THAT IMPACTED OUR BUSINESS

From time to time, certain events may affect our business in ways that cause current or future results to differ from past results. In addition to factors described in Part I. Item 1A. Risk Factors, the following events impacted our results of operations or financial condition.

Continued Elevated Interest Rates

To combat the inflation that began as a result of the COVID-19 pandemic, interest rates rose significantly starting in 2022 after being ultra-low for almost a decade. In just a 16-month span starting in March 2022, the Federal Open Market Committee of the Federal Reserve lifted their key benchmark rate from a near-zero percent to a 22-year high of 5.25% - 5.5%. Higher interest rates typically reduce the market value of fixed income assets, as the interest payments from existing fixed income assets become less competitive relative to newer higher rate fixed income instruments. As a life insurer, we strive to match our asset duration to our liability duration. Since a vast majority of our investment portfolio is long duration fixed maturity securities, our investment portfolio was impacted by these rising rates. Higher interest rates resulted in an accumulated pre-tax net unrealized loss of $180.3 million on our available-for-sale securities at December 31, 2024 compared to an accumulated pre-tax net unrealized loss of $150.1 million at December 31, 2023.

The credit ratings and default risk of our fixed maturity securities were not significantly impacted by the rise in interest rates and because we intend to hold the long-term investments to maturity, we do not believe that the current unrealized loss is indicative of our long-term financial strength, as we expect the market values to recover prior to the maturity date of most of these investments.


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Investment Related Losses due to BlackRock write-down

As we have previously discussed, investment related gains and losses derive principally from our investments in equity securities and include unrealized gains and losses from market price changes in these equities during the period. As evidenced, investment related gains and losses can cause significant fluctuations from period to period and while they are included in our operating revenue, we do not believe they are indicative of our operating results.

In December 2024, BlackRock, Inc. ("BlackRock") announced a substantial write-down of its Global Renewable Power Fund III, a $4.8 billion flagship renewable fund, due to the collapse of two key investments: Northvolt and SolarZero. We had invested in this fund as part of our environmental, social and governance ("ESG") initiatives and although we did not sell this investment, due to the write-down, we reported an investment related loss on this investment of $3.3 million. This sector has experienced market headwinds primarily driven by rising interest rates, supply chain disruption and less certain policy environment.

Legal Proceedings

See Part IV. Item 15. Note 8. Commitments and Contingencies, as well as Part I. Item 3. Legal Proceedings - Trade Secret Lawsuit for a discussion of the trade secret lawsuit, which has impacted our results of operations and could negatively impact our cash if we do not succeed in our appeal.

FINANCIAL HIGHLIGHTS

Summary

Net income before federal income tax decreased to $15.0 million in 2024 from $26.2 million in 2023. The factors that impacted this change were:
•$3.4 million decrease in investment related gains and losses primarily related to the BlackRock write-down;
•the accrual of $3.5 million in legal fees awarded to the certain defendants in the trade secret lawsuit; and
•total premium revenues increased by $6.3 million in 2024 for the first time in 7 years, but offset by an $11.5 million increase in total insurance benefits paid or provided.

Financial Condition at December 31, 2024

•Total assets of $1.7 billion.
•Total direct insurance in force of $5.2 billion.
•Total investments of $1.4 billion; fixed maturity securities comprised 88% of total investments.
•No debt.
•Diluted earnings per share of Class A common stock of $0.29.
•Book value per share of Class A common stock of $4.21.
•Adjusted book value per share of Class A common stock of $6.141.

The Factors that Drive our Operating Results

We see the following as the primary factors that drive our operating results.

•Sales (i.e., premium revenues)
•Investments
•Claims and surrenders
•Operating expenses
•Actuarial assumptions

1 Adjusted book value per of Class A common share is a non-GAAP measure that is calculated by dividing actual Class A common stockholders’ equity, excluding AOCI, by the number of Class A common shares outstanding at the end of the period.

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Premium revenues and investment income are our two primary sources of income and thus key to our profitability.

Premium Revenues. Premium revenues consist of all money deposited by customers into new and existing insurance policies. We view these premiums in two categories - first year premiums are premiums received within the first 12 months of a policy's issuance and any premiums received thereafter are renewal premiums.

We believe sales statistics are meaningful to gaining an understanding of, among other things, the attractiveness of our new products, how expansion of our distribution channels affects our revenue, customer retention and the performance of our business from period to period. Throughout the MD&A and in Part I. Item 1. Business, we describe the actions and initiatives that we are taking to increase sales and improve retention, sales performance in each period and as compared to prior periods, and how we view trends with respect to sales and retention.

Over the last couple of years, we began our "white label" program to expand our distribution by expanding CICA Domestic's state licenses, developing new final expense and living benefit products, and filing these new products in multiple states. As a result, in the past year, we have significantly expanded our domestic distribution in the Life Insurance segment and first year premiums have more than doubled in this segment quarter-over-quarter and year-to-date as compared to 2023. We incur significant upfront costs in acquiring new business such as this, including the payment of sales commissions and underwriting costs, and thus in order to provide more capacity for growth, we entered into a coinsurance agreement in the second quarter of 2024 with RGA Reinsurance Company ("RGA" and the coinsurance agreement referred to as the "RGA Agreement") as discussed in Part I. Item 1. Business - Reinsurance. We refer to "direct" premiums as all premiums received and "net" or "total" premiums as all premiums received less premiums ceded to RGA and our other reinsurers.

Because we ceased operations in our property insurance business effective June 30, 2023, the premiums charts and discussions below only reflect life insurance and accident and health insurance ("A&H") premiums results.

Total direct premium revenue increased 6% in 2024, totaling $178.8 million compared to $168.0 million in 2023. This was the first time our total premium revenue has increased since 2017.

First Year Premiums. Total direct first year premiums increased 71%, to $33.0 million in 2024, compared to $19.3 million in 2023, including 106% growth in our Life Insurance segment driven by new products and an increased number of producing agents. In addition to increased first year premiums due to our domestic growth discussed above, first year premiums in our international business increased in 2024 from 2023 as we continue to work with our distribution partners to expand products and sales.

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Renewal Premiums. Our renewal premium revenues in 2024 decreased primarily due to the impact of a higher level of surrenders and matured endowments in our international business during the last few years, which has led to a lower number of policies paying renewal premiums.

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Investment Income. Our net investment income increased from 2023 to 2024 due primarily to investment income from our limited partnership investments, a growing diversified invested asset base and reinvesting matured or called fixed income maturity securities into a higher interest rate environment.

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Claims and Surrenders. Payment of policyholder benefits for claims and surrenders is our largest expense and thus also key to our profitability. The three largest components of this expense are reflected in the graph below. In 2024, compared to 2023,

•death claim benefits increased due to the significant growth in our domestic life in force business as well as a higher average claim amount in our Home Services Insurance segment,
•surrenders decreased as we continue to focus on retention efforts, and
•matured endowments increased as expected due to many of our endowment policies reaching their contractual maturity dates.

While surrenders and matured endowments do not significantly affect current profitability since reserves are released in a corresponding amount of the surrendered policy or matured endowment benefit payment, they negatively affect future renewal premium revenue and thus have a greater impact to future profitability versus current profitability.

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Operating Expenses. Operating expenses are our second largest expense and thus also drive our operating results. Operating expenses are meaningful to gaining an understanding of how we manage our business, including among other things, salaries, benefits, and spending on growth initiatives. The primary reason for the increase in 2024 was the accrual of $3.5 million in legal fees awarded to certain defendants in the trade secret lawsuit. We have not paid any fees and have appealed the judgment against us. See Part IV. Item 15. Note 8. Commitments and Contingencies, as well as Part I. Item 3. Legal Proceedings - Trade Secret Lawsuit for additional details. To a lesser extent, the increase was also due to our continued investment in the growth of our business and costs incurred as we transitioned to a new CEO.
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Actuarial Assumptions. The actuarial assumptions that underlie our reserves are based upon our best estimates of certain factors such as mortality, lapses, morbidity and discount rates. Our results will be affected to the extent there is a variance between our actuarial assumptions and actual experience.

As discussed above, our domestic growth in the Life Insurance segment has been significantly expanded. Our current profitability is affected by the level of reserves we have to hold for this new business, and how closely actual experience matches our actuarial assumptions. The actuarial assumptions that underlie our reserves are based upon our best estimates and are inherently more difficult to predict for a new product line. As we continue our expansion into this market, we expect results will become proportionally less volatile. Actuarial assumptions are continually monitored and updated at least annually to reflect overall experience as well as emerging trends.

CONSOLIDATED RESULTS OF OPERATIONS

Our Operating Segments

We manage our business in two operating segments: Life Insurance and Home Service Insurance. See Part I. Item 1. Business for a discussion about the business operations in each segment.


December 31, 2024 | 10-K 32

CITIZENS, INC.
Our insurance operations are the primary focus of the Company, as these operations generate most of our income.  See the discussion under Segment Operations below for detailed analysis. The amount of insurance, number of policies, and average face amounts for life policies issued during the periods indicated are shown below.

Years Ended December 31, 2024 2023
  Amount of
Insurance
Issued
Number of
Policies
Issued
Average  Policy Face 
Amount Issued
Amount of
Insurance
Issued
Number of
Policies
Issued
Average  Policy Face 
Amount Issued
Life Insurance:
International $ 475,692,442  4,465  $ 106,538  $ 399,691,578  4,067  $ 98,277 
Domestic 438,843,033  40,635  10,800  53,356,685  4,541  11,750 
Total Life Insurance 914,535,475  45,100  20,278  453,048,263  8,608  52,631 
Home Service Insurance 225,370,276  17,553  12,839  288,867,758  22,429  12,879 
Total $ 1,139,905,751  62,653  $ 741,916,021  31,037 

In 2024, we issued $1.1 billion in new insurance, a 54% increase from 2023 and the highest amount of insurance ever issued in a year by our company. This was a direct result of our growth-oriented strategic initiatives including the introduction of new products tailored to our specific markets and expansion of our distribution channels through white-label partnerships. The introduction of new products and expanded distribution channels helped drive the increase of $0.4 billion in total insurance issued in 2024.

The growth in our Life Insurance segment is primarily attributable to strong sales of our new domestic final expense products, which accounted for almost half of the insurance issued in this segment through December 31, 2024. The Life Insurance segment also benefited from sales of our international whole life product, which accounted for 68% of total insurance issued internationally in this segment for the year ended December 31, 2024.

Insurance issued in our Home Service Insurance segment decreased for the year ended December 31, 2024 compared to the prior year period largely due to strategic actions intended to improve sales quality and persistency, which led to a decrease in our agent sales force as we focus on these improvements. We also believe the impact of inflation on the cost of living has affected new sales since the customer demographic is primarily lower-income individuals.

The amount of direct insurance inforce for the years indicated is shown below.
549755821074
Overall insurance inforce growth has been and will be impacted by persistency rates, policy maturities and surrenders.


December 31, 2024 | 10-K 33

CITIZENS, INC.
REVENUES

Years ended December 31,
(In thousands)
2024 2023
Revenues:    
Premiums:    
Life insurance $ 171,561  164,609 
Accident and health insurance 1,785  1,637 
Property insurance (18) 793 
Net investment income 69,712  69,254 
Investment related gains (losses) (2,626) 760 
Other income 4,587  3,627 
Total revenues $ 245,001  240,680 
 
The Company stopped accepting premiums for property insurance at the end of May 2023 and ceased operations on June 30, 2023. Therefore, the table below shows a summary of our life and A&H premiums for the periods indicated.

Years ended December 31,
(In thousands)
2024 2023
Life and A&H premiums:    
Direct premiums:
First year $ 33,022  19,289 
Renewal 145,819  148,688 
Total direct life and A&H premiums 178,841  167,977 
Reinsurance (5,495) (1,731)
Total premiums $ 173,346  166,246 

Total revenues increased in 2024 driven by an increase in direct premium revenue for the first time since 2017.

Our first year direct premiums increased 71% in 2024 compared to 2023 due to our new product offerings and expanded domestic distribution. Our direct renewal premiums comprised 82% of our total direct premium revenue in 2024 and 89% in 2023. Renewal premiums declined by 2% in 2024 compared to 2023; as discussed above, the decline in Life Insurance segment renewal premiums is due to the impact from a higher level of surrenders during the last few years and increasing matured endowment benefits.

Reinsurance ceded premiums increased in the twelve months ended December 31, 2024 compared to the same periods in 2023 due to the RGA Agreement entered in the second quarter of 2024, which relates to our CICA Domestic business.


December 31, 2024 | 10-K 34

CITIZENS, INC.
Net Investment Income. A summary of our net investment income and net investment income performance is as follows:

Years ended December 31,
(In thousands, except for %)
2024 2023
Gross investment income:    
Fixed maturity securities $ 60,940  60,127 
Equity securities 302  630 
Policy loans 5,597  6,011 
Other long-term investments 4,846  4,509 
Other 834  576 
Total investment income 72,519  71,853 
Investment expenses
(2,807) (2,599)
Net investment income $ 69,712  69,254 
Average invested assets, at amortized cost $ 1,527,356  1,517,685 
Yield on average invested assets 4.56  % 4.56  %

Fixed maturity securities constitute the vast majority, or 88%, of our investment portfolio based on fair value and thus provide the majority of our net investment income. Our fixed maturity investment portfolio, primarily invested in callable securities, has faced challenges due to the sustained low interest rate environment over the past decade. Many securities were called between 2019 and 2021, necessitating reinvestment in lower interest rate fixed maturity assets, which has begun and will continue to impact net investment income and yields. However, diversification into limited partnership investments has helped offset this challenging investment environment.

Investment Related Gains (Losses).  We recorded an investment related loss of $2.6 million during 2024, compared to a gain of $0.8 million in 2023. As discussed above, the loss in 2024 was due to our write-down of the BlackRock ESG investment. We did not sell this investment; however, the changes in fair values of our equity securities are reflected as investment related gains or losses in our income statement, in addition to executed transactions that result in a gain or loss.

Other Income. Other income consists primarily of supplemental contracts issued to international policyholders in our Life Insurance segment upon the surrender or maturity of their original policies. Supplemental contracts offer our policyholders the opportunity to leave their cash with us and be paid interest at a guaranteed rate or receive an annuity, at their option.


December 31, 2024 | 10-K 35

CITIZENS, INC.
BENEFITS AND EXPENSES

Years ended December 31,
(In thousands)
2024 2023
Benefits and expenses:    
Insurance benefits paid or provided:    
Claims and surrenders $ 146,082  135,993 
Increase (decrease) in future policy benefit reserves
(4,286) (5,624)
Policyholder liability remeasurement (gain) loss 4,756  4,460 
Policyholders' dividends 5,355  5,542 
Total insurance benefits paid or provided 151,907  140,371 
Commissions 49,118  39,241 
Other general expenses 52,266  47,131 
Capitalization of deferred policy acquisition costs (41,302) (28,301)
Amortization of deferred policy acquisition costs 17,435  15,460 
Amortization of cost of insurance acquired 597  604 
Total benefits and expenses $ 230,021  214,506 

Payments of claims and surrenders benefits and other general expenses constitute the majority of our expenses.

Claims and Surrenders.  
Years ended December 31,
(In thousands)
2024 2023
Claims and surrenders:
Death claim benefits $ 24,292  22,458 
Surrender benefits 53,609  56,856 
Endowment benefits 7,554  8,296 
Matured endowment benefits 53,551  41,855 
Property claims (11) 699 
Accident and health benefits 402  458 
Other policy benefits 6,685  5,371 
Total claims and surrenders $ 146,082  135,993 
Death claim benefits increased 8% in 2024 compared to 2023 due primarily to the increase in policies issued over the past few years and an increase in the average amount of claims reported in our Home Service Insurance segment.

Surrender benefits decreased 6% in 2024 compared to 2023. Surrenders are primarily related to international policies that have passed their surrender charge period. We have implemented retention initiatives over the past few years, which we believe are helping to decrease surrenders.

Many of our endowment policies are reaching their contractual maturity dates and thus matured endowment benefits are increasing. We anticipated the $11.7 million increase in 2024 based upon the contractual maturity dates and expect continued increases in matured endowment benefits over the next few years as more of these contracts expire.

Increase (Decrease) in Future Policy Benefit Reserves.  Future policy benefit reserves reflect the liability established to provide for the payment of policy benefits that we expect to pay in the future and thus generally increase when we have a larger in force block of business due to higher sales and persistency (i.e., more policies on which we expect to pay future benefits) and decrease when we have lower sales and persistency. In the year

December 31, 2024 | 10-K 36

CITIZENS, INC.
ended December 31, 2024, the change in future policy benefit reserves increased due to the amount of reserves on new insurance issued and the in force book of business somewhat offset by released reserves in connection with higher matured endowments.

Policyholder Liability Remeasurement (Gain) Loss. Most of our products are long-duration contracts that provide a specified, fixed amount of insurance benefit in exchange for a fixed premium. When a policy is initially issued, we establish a "net premium ratio" ("NPR") using assumptions regarding expected premiums and policyholder benefit liabilities. On a quarterly basis, we review actual versus expected experience in such quarter, which is reported as a policyholder liability remeasurement gain (if better performance than assumptions) or loss (if lower performance than assumptions). Additionally, in the third quarter of each year, we update our cash flow assumptions to recalculate the NPR, with the impact on the liability for future policy benefits recognized as a policyholder liability remeasurement on a retrospective catch-up basis. In 2024, remeasurement (gain) loss was negatively affected by updates to mortality and lapse assumptions that better reflect emerging experience for the new CICA Domestic block of business.

Commissions. Commission expenses are a cost of acquiring business, as commissions are the primary compensation paid to our independent consultants and independent agents for selling our products. First year commission rates are higher than renewal commission rates and thus commissions fluctuate directly in relation to first year sales. The increases in first year sales in the year ended December 31, 2024 led to an increase in commission related expenses as compared to prior years.

Other General Expenses.  Total general expenses increased $5.1 million, or 11%, in 2024 compared to 2023. The increase was primarily driven by the $3.5 million accrual related to the trade secret lawsuit, as well as costs related to strategic growth initiatives and costs incurred as we transitioned to a new CEO. We continue to work on managing controllable operating expenses while investing in growth initiatives.

Capitalization of Deferred Policy Acquisition Costs ("DAC").  We capitalize costs related to successful sales of our insurance products, which include certain commissions, policy issuance costs, and underwriting and agency expenses. These costs vary based upon amounts of premiums received related to new and renewal business. Capitalized DAC increased during 2024, which is in line with the increases in new sales activity.  Significantly lower amounts are capitalized related to renewal business in correlation with the lower commissions paid on that business compared to first year business, which has higher commission rates.

Amortization of Deferred Policy Acquisition Costs. Amortization of DAC totaled $17.4 million and $15.5 million in 2024 and 2023, respectively. DAC is amortized on a constant level basis over the expected term of the related contracts to approximate straight-line amortization.

SEGMENT OPERATIONS

We operate in two business segments: Life Insurance and Home Service Insurance.

These segments are reported in accordance with U.S. GAAP. The Company evaluates profit and loss performance based on U.S. GAAP net income (loss) before federal income taxes for these segments. The Company's Other Non-Insurance enterprises include non-insurance operations such as IT and corporate-support functions, which are included in the table presented below to properly reconcile the segment information with the consolidated financial statements of the Company.


December 31, 2024 | 10-K 37

CITIZENS, INC.
The following table sets forth income (loss) before federal income taxes by segment during the periods indicated.

Years ended December 31,
(In thousands)
2024 2023
Income before federal income taxes:
Segments:
Life Insurance $ 22,946  28,621 
Home Service Insurance 2,480  3,013 
Total Segments 25,426  31,634 
Other Non-Insurance Enterprises (10,446) (5,460)
Total income before federal income taxes $ 14,980  26,174 

LIFE INSURANCE

Detailed results of operations for the Life Insurance segment for the periods indicated are as follows:

Years ended December 31,
(In thousands)
2024 2023
Revenues:    
Premiums:
Life insurance $ 129,426  121,424 
Accident and health insurance 763  721 
Net investment income 54,666  54,352 
Investment related gains (losses), net (2,185) 301 
Other income 4,483  3,605 
Total revenues 187,153  180,403 
Benefits and expenses:    
Insurance benefits paid or provided:    
Claims and surrenders 123,020  113,428 
Increase (decrease) in future policy benefit reserves
(10,501) (10,931)
Policyholder liability remeasurement (gain) loss 5,380  4,153 
Policyholders' dividends 5,332  5,512 
Total insurance benefits paid or provided 123,231  112,162 
Commissions 35,795  22,896 
Other general expenses 25,898  23,969 
Capitalization of deferred policy acquisition costs (35,404) (20,251)
Amortization of deferred policy acquisition costs 14,584  12,895 
Amortization of cost of insurance acquired 103  111 
Total benefits and expenses 164,207  151,782 
Income (loss) before federal income taxes $ 22,946  28,621 

In our Life Insurance segment, income before federal income tax was $22.9 million in 2024, as compared to $28.6 million in 2023 as $8.0 million in higher premium revenue was offset by an increase in total insurance benefits paid or provided and the investment related losses due to the BlackRock write-off. Other general expenses were also higher to support our CICA Domestic growth.

December 31, 2024 | 10-K 38

CITIZENS, INC.
Life Insurance segment premium breakout is detailed below.

Years ended December 31,
(In thousands)
2024 2023
Premiums:    
Direct premiums:
First year $ 27,796  13,479 
Renewal 107,861  110,372 
Total direct premiums 135,657  123,851 
Reinsurance (5,468) (1,706)
Total premiums
$ 130,189 

122,145 

Premiums. Direct premiums increased by $11.8 million in 2024 as compared to 2023 due to the sales of new products and expanded domestic distribution in addition to increased first year premiums in our international business due to increased production by our existing agents in South America. Due to the RGA Agreement, premiums ceded increased and thus total premiums increased by $8.0 million.

While our domestic life insurance business drove the significant increase in first year premiums, life insurance premiums are generated largely from our international policyholders living in almost 80 different countries across the globe. The following table sets forth our premiums by location for the years ended December 31, 2024 and 2023.

Years ended December 31,
(In thousands, except for %)
2024 2023
International premiums:
   
Colombia $ 25,727  25,453 
Taiwan 16,690  17,760 
Venezuela 14,305  15,143 
Ecuador 13,159  13,379 
Argentina 10,319  9,533 
Other Non-U.S. 39,315  38,943 
Total international premiums
119,515  120,211 
Domestic premiums 15,417  4,229 
Reinsurance and change in premium accruals
(4,743) (2,295)
Total premiums
$ 130,189  122,145 
 
Investment Related Gains (Losses), Net.  The investment related gains and losses in 2024 increased due to the BlackRock write-down. These gains and losses are generally a result of the change in estimated fair market value for our limited partnerships, as previously discussed.


December 31, 2024 | 10-K 39

CITIZENS, INC.
Claims and Surrenders. The following table sets forth our primary claims and surrender benefits within our Life Insurance segment.

Years ended December 31,
(In thousands)
2024 2023
Claims and surrenders:
Death claim benefits $ 5,857  4,803 
Surrender benefits 49,793  53,462 
Endowment benefits 7,546  8,289 
Matured endowment benefits 52,915  41,252 
A&H and other policy benefits
6,909  5,622 
Total claims and surrenders $ 123,020  113,428 

The majority of our claims and surrender benefits in our Life Insurance segment were related to payment of surrender benefits and matured endowment benefits. Many of our endowment policies are reaching their contractual maturity dates and thus matured endowment benefits are increasing. We expect this trend to continue over the next few years. Surrender benefits decreased in 2024 compared to 2023, which we believe is due to our retention efforts. Death claims benefits increased in 2024 compared to 2023 as we saw a higher number of reported claims due to the increase in policies issued, primarily in our new domestic business. Mortality experience is closely monitored by the Company as a key performance indicator and these amounts were within expected levels.

Other General Expenses. General expenses increased due primarily to expenses related to costs associated with the expansion of our domestic life insurance business.


December 31, 2024 | 10-K 40

CITIZENS, INC.
HOME SERVICE INSURANCE

Detailed results of operations for the Home Service Insurance segment for the periods indicated are as follows:

Years ended December 31,
(In thousands)
2024 2023
Revenues:    
Premiums:
Life insurance $ 42,135  43,185 
Accident and health insurance 1,022  916 
Property insurance (18) 793 
Net investment income 14,162  13,832 
Investment related gains (losses), net (424) 522 
Other income 21  17 
Total revenues 56,898  59,265 
Benefits and expenses:    
Insurance benefits paid or provided:  
Claims and surrenders 23,062  22,565 
Increase in future policy benefit reserves 6,215  5,307 
Policyholder liability remeasurement (gain) loss (624) 307 
Policyholders' dividends 23  30 
Total insurance benefits paid or provided 28,676  28,209 
Commissions 13,323  16,345 
Other general expenses 14,972  16,690 
Capitalization of deferred policy acquisition costs (5,898) (8,050)
Amortization of deferred policy acquisition costs 2,851  2,565 
Amortization of cost of insurance acquired 494  493 
Total benefits and expenses 54,418  56,252 
Income (loss) before federal income taxes $ 2,480  3,013 

In our Home Service Insurance segment, income before federal income tax was $2.5 million in 2024, as compared to $3.0 million in 2023. The decline is attributed to lower premium revenue from unfavorable persistency on newer policies, investment related losses and higher insurance benefits offset by lower other general expenses.

Premiums. Home Service Insurance segment life and A&H premium breakout is detailed below.

Years ended December 31,
(In thousands)
2024 2023
Direct life and A&H premiums:
   
First year $ 5,226  5,810 
Renewal 37,958  38,316 
Total direct life and A&H premiums
$ 43,184  44,126 

Our life and A&H premiums declined in 2024 compared to 2023 due largely to strategic actions intended to improve sales quality and persistency, which actions led to a decrease in our agent sales force as we focus on these improvements. Additionally, we believe external economic pressures, such as inflation, have impacted revenue in this segment disproportionately.


December 31, 2024 | 10-K 41

CITIZENS, INC.
Claims and Surrenders.  Claims and surrender benefits, which are the largest portion of our expenses, are summarized below:

Years ended December 31,
(In thousands)
2024 2023
Claims and surrenders:
Death claim benefits $ 18,435  17,655 
Surrender benefits 3,816  3,394 
Endowment benefits
Matured endowment benefits 636  603 
Property claims (11) 699 
A&H and other policy benefits
178  207 
Total claims and surrenders $ 23,062  22,565 

The majority of claims and surrender benefits in our Home Service Insurance segment are death claim benefits. Death claim benefits increased 4% in 2024 compared to 2023 due to a higher volume of reported claims. Mortality experience is closely monitored by the Company as a key performance indicator and fluctuates from quarter-to-quarter based on reported claims.

Surrender benefits increased in 2024 compared to 2023. We believe the impact of inflation is negatively impacting persistency.

Increase in Future Policy Benefit Reserves. Future policy benefit reserves increased in 2024 compared to 2023 due to better persistency on our inforce block coupled with unfavorable retention on newer issued policies.

Policyholder Liability Remeasurement (Gain) Loss. In 2024, remeasurement gain was a result of favorable mortality experience compared to our assumptions.

Other General Expenses. Other general expenses decreased by $1.7 million in 2024 compared to 2023 due primarily to ceasing our property insurance business as discussed above.

NON-INSURANCE ENTERPRISES

Years ended December 31,
(In thousands)
2024 2023
Income (loss) before federal income tax $ (10,446) (5,460)

This operating unit represents the administrative support entities to the insurance operations whose revenues are primarily intercompany and have been eliminated in consolidation under U.S. GAAP, which typically results in a loss. Revenue in this operating unit consists primarily of net investment income and investment related gains or losses, while expenses consist of other general expenses related to corporate functions. The loss reported for 2024 increased as other general expenses increased primarily related to the accrual for the trade secret lawsuit.

INVESTMENTS

Our investments are an integral part of our business success, as we invest the majority of premiums collected to pay for future benefits and rely on net investment income for our ongoing operations. The administration of our investment portfolio is handled by our management and a third-party investment manager, pursuant to Board-approved investment guidelines. As a primary goal of state insurance regulation is to ensure the solvency of an insurance company, state insurance statutes strictly regulate the types of investments that may be made by insurance companies. The majority of investments are required to be in qualified state, municipal, federal and foreign government obligations and high quality corporate bonds. To a lesser extent, we may invest in preferred and common stock, limited partnerships and mortgage loans. In executing investing activities our management and

December 31, 2024 | 10-K 42

CITIZENS, INC.
third-party investment manager are incorporating environmental, social and governance factors into their respective investment processes as appropriate. These factors include investing in opportunities to help mitigate climate change by pursuing relevant investments across asset classes.

Our cash and invested assets at December 31, 2024 were $1.4 billion, of which 86% was invested in fixed maturity securities, all of which are classified as available-for-sale. We closely monitor the duration of our fixed maturity investments, and investment purchases and sales are executed with the objective of having adequate funds available to satisfy our insurance obligations.

The following table shows the carrying value of our investments by investment category and cash and cash equivalents and the percentage of each to total cash, cash equivalents and invested assets.

As of December 31,
(In thousands, except for %)
2024 % 2023 %
Cash, cash equivalents and invested assets:
Fixed maturity securities:        
U.S. Treasury and U.S. Government-sponsored enterprises $ 9,213  0.6  % $ 9,715  0.7  %
Corporate 794,989  56.0  787,607  55.1 
Municipal bonds (1)
268,302  18.9  287,231  20.1 
Mortgage-backed (2)
93,953  6.6  97,294  6.8 
Asset-backed 54,504  3.9  57,134  4.0 
Total fixed maturity securities 1,220,961  86.0  1,238,981  86.7 
Cash and cash equivalents 29,271  2.0  26,997  1.8 
Other investments:
Policy loans 71,216  5.0  75,359  5.3 
Equity securities 5,447  0.4  5,282  0.4 
Other long-term investments 93,604  6.6  82,725  5.8 
Total cash, cash equivalents and invested assets
$ 1,420,499  100.0  % $ 1,429,344  100.0  %
(1) Includes $113.4 million and $124.2 million of securities guaranteed by third parties at December 31, 2024 and 2023, respectively.
(2) Includes $92.8 million and $96.1 million of U.S. Government-sponsored enterprises at December 31, 2024 and 2023, respectively.

The carrying value of the Company’s fixed maturity securities investment portfolio at December 31, 2024 was $1.22 billion compared to $1.24 billion at December 31, 2023. As discussed above, this decrease primarily reflects the impact of interest rate sensitivity on the fair value of our fixed maturity securities. The distribution of the credit ratings of our portfolio of fixed maturity securities by carrying value as of December 31, 2024 did not materially change from December 31, 2023 – the weighted average was “A” at both dates.

Cash and cash equivalents increased as of December 31, 2024 compared to December 31, 2023 and fluctuate from period to period primarily due to the timing of operating and investing activities.

Other long-term investments increased to $93.6 million as of December 31, 2024, as compared to $82.7 million as of December 31, 2023 due to additional funding.


December 31, 2024 | 10-K 43

CITIZENS, INC.
The following table shows annualized investment yields by segment and on a consolidated basis as of December 31 for each year presented.
Year Life
Insurance
Home
Service Insurance
Consolidated
2024 4.56  % 4.58  % 4.56  %
2023 4.58  % 4.53  % 4.56  %

Yields on invested assets vary between segment operations due to different portfolio mixes and durations in each segment's portfolio. The consolidated yields include our other non-insurance enterprises. Our fixed maturity investment portfolio, primarily invested in callable securities, has faced challenges due to the sustained low interest rate environment over the past decade. Many securities were called between 2019 and 2021, necessitating reinvestment in lower interest rate fixed maturity assets, which has begun and will continue to impact net investment income and yields. However, diversification of our investment portfolio into limited partnership investments helped offset that challenging investment environment.

Credit quality is an important feature of our investment guidelines for our fixed maturity securities. Credit ratings reported for the periods indicated are assigned by a Nationally Recognized Statistical Rating Organization ("NRSRO") such as Moody’s Investors Service and Standard & Poor’s.  A credit rating assigned by a NRSRO is a quality-based rating, with AAA representing the highest quality and D the lowest, with BBB and above being considered investment grade.  If there is no NRSRO rating, the Company may use credit ratings of the NAIC Securities Valuation Office ("SVO") as assigned.  Securities rated by the SVO are grouped in the equivalent NRSRO category as stated by the SVO, and securities that are not rated by a NRSRO are included in the "other" category.

The following table shows the distribution of the credit ratings of our portfolio of fixed maturity securities by carrying value.

December 31,
(In thousands, except for %)
2024 % 2023 %
AAA $ 36,458  3.0  % $ 36,233  2.9  %
AA 332,010  27.2  337,841  27.3 
A 393,598  32.2  394,158  31.8 
BBB 449,117  36.8  463,581  37.4 
BB and other 9,778  0.8  7,168  0.6 
Totals $ 1,220,961  100.0  % $ 1,238,981  100.0  %

Our investment policy requires investment primarily in fixed maturity securities that are investment grade.  Non-investment grade securities are typically the result of ratings downgrades of issuers or securities acquired during acquisitions of other companies, as the Company has not purchased below investment grade securities.


December 31, 2024 | 10-K 44

CITIZENS, INC.
Obligations of States and Political Subdivisions

The Company’s fixed maturity securities investment portfolio at December 31, 2024 and 2023 included $268.3 million and $287.2 million, respectively, of securities that are obligations of states and political subdivisions, including municipalities (collectively referred to as the municipal fixed maturity security portfolio).

As of December 31, 2024, the Company held municipal fixed maturity securities that include third-party guarantees.  Detailed below is a presentation by credit rating of our municipal fixed maturity securities by funding type.
 
  December 31, 2024
  General Obligation Special Revenue Other Total % Based on
Amortized
Cost
(In thousands, except for %) Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Municipal fixed maturity securities shown including third-party guarantees:
AAA $ 12,474  12,387  9,874  10,389  —  —  22,348  22,776  7.6  %
AA 46,265  46,842  110,725  129,546  6,284  6,549  163,274  182,937  60.8 
A 2,895  3,263  70,150  81,143  2,115  2,125  75,160  86,531  28.8 
BBB 534  556  3,962  4,760  —  —  4,496  5,316  1.8 
BB and other 2,974  3,147  50  50  —  —  3,024  3,197  1.0 
Total $ 65,142  66,195  194,761  225,888  8,399  8,674  268,302  300,757  100.0  %
Municipal fixed maturity securities shown excluding third-party guarantees:
AA $ 33,142  33,315  32,485  36,958  4,539  4,576  70,166  74,849  24.9 
A 14,424  14,876  84,784  97,322  2,859  3,098  102,067  115,296  38.3 
BBB 2,863  3,171  18,074  20,292  —  —  20,937  23,463  7.8 
BB and other 14,713  14,833  59,418  71,316  1,001  1,000  75,132  87,149  29.0 
Total $ 65,142  66,195  194,761  225,888  8,399  8,674  268,302  300,757  100.0  %

The table below shows the categories in which the Company held investments in special revenue fixed maturity securities that were greater than 10% of fair value based upon the Company's total municipal fixed maturity security portfolio at December 31, 2024.

(In thousands, except for %) Fair
Value
Amortized Cost % of Total Fair Value
Education $ 44,347  51,120  16.5  %
Utilities 42,828  47,061  16.0  %
Transportation 32,633  40,238  12.2  %

The Company's municipal fixed maturity security portfolio is spread across many states. However, municipal fixed maturity securities from Texas and California comprise the most significant concentration of the total municipal fixed maturity security portfolio as of December 31, 2024. The Company holds 22% and 16% of its municipal fixed maturity security portfolio in Texas and California issuers, respectively, as of December 31, 2024. There were no other states or individual issuer holdings that represented or exceeded 10% of the total municipal fixed maturity security portfolio as of December 31, 2024.
 

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The table below represents the Company's detailed exposure to municipal fixed maturity securities by credit rating in Texas at December 31, 2024.

  General Obligation Special Revenue Other Total
(In thousands) Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Texas state and political subdivision fixed maturity securities including third-party guarantees:
AAA $ 11,969  11,884  2,527  2,633  —  —  14,496  14,517 
AA 16,205  16,145  14,519  17,559  —  —  30,724  33,704 
A —  —  13,897  18,057  —  —  13,897  18,057 
Total $ 28,174  28,029  30,943  38,249  —  —  59,117  66,278 
Texas state and political subdivision fixed maturity securities excluding third-party guarantees:
AA $ 23,584  23,439  3,058  3,691  —  —  26,642  27,130 
A 3,090  3,090  15,864  18,068  —  —  18,954  21,158 
BBB —  —  3,166  3,415  —  —  3,166  3,415 
BB and other 1,500  1,500  8,855  13,075  —  —  10,355  14,575 
Total $ 28,174  28,029  30,943  38,249  —  —  59,117  66,278 

The table below represents the Company's detailed exposure to municipal fixed maturity securities by credit rating in California at December 31, 2024.

General Obligation Special Revenue Other Total
(In thousands) Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
Fair
Value
Amortized
Cost
California state and political subdivision fixed maturity securities including third-party guarantees:
AA $ 2,023  2,080  30,874  37,407  2,437  2,734  35,334  42,221 
A 1,271  1,650  6,971  8,689  —  —  8,242  10,339 
Total $ 3,294  3,730  37,845  46,096  2,437  2,734  43,576  52,560 
California state and political subdivision fixed maturity securities excluding third-party guarantees:
AA $ 446  445  4,162  5,058  692  760  5,300  6,263 
A 2,848  3,285  19,675  23,998  1,745  1,974  24,268  29,257 
BB and other —  —  14,008  17,040  —  —  14,008  17,040 
Total $ 3,294  3,730  37,845  46,096  2,437  2,734  43,576  52,560 

IMPAIRMENT CONSIDERATIONS RELATED TO INVESTMENTS IN FIXED MATURITY AND EQUITY SECURITIES

The Company assesses available-for-sale ("AFS") fixed maturity securities in an unrealized loss position for expected credit losses. The Company did not record any credit valuation allowances on fixed maturity securities in 2024 or 2023.

Gross unrealized losses on AFS fixed maturity securities amounted to $185.7 million as of December 31, 2024 and $158.7 million as of December 31, 2023.  This increase in gross unrealized losses during 2024 was a result of the increase in average market interest rates at the end of 2024 as compared to 2023.

Information on both unrealized and realized gains and losses by category is set forth in Part IV. Item 15. Note 2. Investments of the notes to our consolidated financial statements.


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REINSURANCE

As is customary among insurance companies, our insurance company subsidiaries reinsure, with other companies, portions of the life insurance risks they underwrite.  A primary purpose of reinsurance agreements is to enable an insurance company to reduce the amount of risk by reinsuring the amount exceeding the maximum amount the insurance company is willing to retain and help manage risk and strain on statutory capital.  The Company evaluates the maximum amount it's willing to retain from time to time and may increase the amount retained which can lower premiums ceded and thus increase revenues. Even though a portion of the risk may be reinsured, our insurance company subsidiaries remain liable to perform all the obligations imposed by the policies issued by them and could be liable if their reinsurers were unable to meet their obligations under the reinsurance agreements.

We believe we have established appropriate reinsurance coverage based upon our net retained insured liabilities compared to our surplus.

The effect of reinsurance on premiums is as follows.

Years ended December 31,
(In thousands)
2024 2023
Direct premiums $ 178,836  170,557 
Reinsurance assumed 67  68 
Reinsurance ceded (5,575) (3,586)
Net premiums $ 173,328  167,039 

Our insurance subsidiaries monitor the solvency of their reinsurers to minimize the risk of loss in the event of default by a reinsurer.  The primary reinsurers of our insurance subsidiaries are large, well-capitalized entities who have ratings by A.M. Best Company ranging from A- (Excellent) to A+ (Superior).

The effect of reinsurance on life insurance in force is as follows.

Years ended December 31,
(In millions)
2024 2023
Direct written life insurance in force $ 5,228  4,922 
Reinsurance assumed
Reinsurance ceded (821) (620)
Net life insurance in force $ 4,410  4,306 


LIQUIDITY AND CAPITAL RESOURCES

Below are our primary capital resources (based on carrying value) at December 31, 2024 and 2023.

(In thousands, except for %)
2024 2023
Fixed maturity securities $ 1,220,961  1,238,981 
Cash and cash equivalents 29,271  26,997 

Liquidity refers to a company's ability to generate sufficient cash flows to meet the needs of its operations.  In the year ended December 31, 2024, our operations provided $31.9 million of net cash. We manage our insurance operations as described herein in order to ensure that we have stable and reliable sources of cash flows to meet our obligations. We currently anticipate meeting our short-term and long-term cash needs with cash generated by our insurance operations and from our invested assets. From time to time we may raise capital by selling shares in our SIP (as defined below) and we may also access our Credit Facility if needed (also as described below). Citizens had no debt at December 31, 2024.

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Cash from Operating Activities. Cash provided by or used in operating activities is an important liquidity metric because it reflects, during a given period, the amount of cash generated that is available to pay our operating expenses, invest in our business or make strategic acquisitions. Cash provided by operating activities was $31.9 million and $22.1 million for the years ended December 31, 2024 and 2023, respectively.

Cash used in Investing Activities. We have traditionally also had significant cash flows from both scheduled and unscheduled investment security maturities, redemptions, and prepayments. These cash flows, for the most part, are reinvested in new investments. Net cash outflows from investing activities totaled $27.2 million and $14.5 million for the years ended December 31, 2024 and 2023, respectively. The investing activities fluctuate from period to period due to timing of securities activities such as calls and maturities and reinvestment of those funds. We purchased $84.4 million of fixed maturity securities and we also used $16.2 million to purchase other long-term investments in 2024. 88% of our investments consist of marketable fixed maturity securities classified as available-for-sale that could be readily converted to cash for liquidity needs.

PARENT COMPANY LIQUIDITY AND CAPITAL RESOURCES

Citizens is a holding company and has minimal operations of its own. Our assets consist of the capital stock of our subsidiaries, cash and investments. Our liquidity requirements are met primarily from two sources: cash generated from our operating subsidiaries and our invested assets. Our ability to obtain cash from our insurance subsidiaries depends primarily upon the availability of statutorily permissible payments, including payments we receive from service agreements with our insurance subsidiaries and dividends from the subsidiaries. The ability to make payments to the holding company is limited by applicable laws of the U.S. states of domicile and by the Puerto Rico Office of Commissioner of Insurance, which all subject insurance operations to significant regulatory restrictions. As discussed in Part I. Item 1. Business and Part I. Item 1A. Risk Factors, these laws and regulations require, among other things, that our insurance subsidiaries maintain minimum solvency or premium to surplus ratio requirements, which limit the amount of dividends that can be paid to the holding company. The regulations also require approval of our service agreements with the applicable regulatory authority in order to prevent insurance subsidiaries from moving large amounts of cash to the less regulated holding company.

In addition to the above-mentioned sources of cash, we offer a Stock Investment Plan ("SIP"), which allows investors, policyholders, independent contractors and agents, employees and directors to directly purchase our stock. At our option, purchases of stock under the SIP can be made from newly issued or treasury stock, rather than in the open market, in which case, we can raise capital by selling our shares.

We renewed our Credit Facility with Regions Bank on May 3, 2024 for an additional three years. See Part IV. Item 15. Note 8. Commitments and Contingencies in the notes to our consolidated financial statements, herein, for a description of the Credit Facility. The Credit Facility provides additional liquidity to the Company for short-term or longer-term needs. As of December 31, 2024, we have not borrowed any money under the Credit Facility.

INSURANCE COMPANY SUBSIDIARY LIQUIDITY AND CAPITAL RESOURCES

The liquidity requirements of our insurance operations are primarily met by premium revenues, investment income and proceeds from investment maturities, calls or sales. Primary cash needs are for payments of policyholder benefits, investment purchases, and operating expenses. We manage our insurance operations in order to ensure that we have stable and reliable sources of cash flow to meet our obligations. As we have discussed, we have been growing our domestic business by developing new products and expanding our distribution channels, which has led to an increase in first year premiums (i.e., new sales) of 71% from 2023 to 2024. When selling new policies, we incur upfront policy acquisition costs, such as agent commission payments. While historically, cash flows from our operations have been sufficient to meet our cash needs, we entered into the RGA Agreement to help with some of the costs, and the insurance subsidiaries also have the available-for-sale fixed maturity investment portfolio available to create additional cash flows if required. Two of our insurance subsidiaries are members of the Federal Home Loan Bank ("FHLB") of Dallas. FHLB membership provides the insurance subsidiaries with access to various

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low-cost collateralized borrowings and funding agreements. While not the only source of additional liquidity, the FHLB could provide the insurance subsidiaries with an additional source of liquidity, if needed.

We believe that we have adequate capital resources and ability to obtain additional capital if needed to support the short-term and longer-term liquidity requirements of our insurance operations. See Contractual Obligations and Off-balance Sheet Arrangements below for a discussion of known and estimated cash needs. Cash flow projections and cash flow tests under various market interest rate scenarios are performed annually to assist in evaluating liquidity needs and adequacy.

Trends, Demands and Restrictions on our Uses of Cash

Payments of benefits for claims and surrenders are our largest use of cash. There are three primary components of these payments: death claims, surrenders and matured endowments.

Matured Endowments. Our endowment products have contractual maturity dates and provide the policyholder with alternatives once the policy matures - they can choose to take a lump sum payout or leave the money on deposit at interest with the Company. Approximately 18% of the endowments in force will mature in the next five years, totaling approximately 6% of our in force business as of December 31, 2024. Policyholder election behavior is unknown, but if too many policyholders elect lump sum distributions, the Company could be exposed to liquidity risk in years of high maturities. Meeting these distributions could require the Company to sell its investments at inopportune times to pay policyholder withdrawals. Alternatively, if the policyholders were to leave the money on deposit with the Company at interest, our profitability could be impacted if the product guaranteed rate is higher than the market rate we are earning on our investments. We currently anticipate that our available operating cash flow and capital resources will be adequate to meet our needs for funds, but we are closely monitoring our policyholder behavior patterns, and in 2024, introduced a new product designed to allow policyholders with maturing endowments to purchase a new life insurance policy.

Surrenders. Surrender benefits, which have been higher than usual the last several years, slightly decreased during 2024. In order to mitigate the risk of early policyholder surrenders, we include provisions in our insurance policies, such as surrender charges, that help limit and discourage early withdrawals, but as many of our policies have reached the age where surrender charges have expired or significantly decreased, we have experienced high levels of surrenders. We believe that surrenders have been high due to other reasons, including the loss of one of our biggest distributors in Venezuela in 2018, increasing interest rates, which may encourage policyholders to seek higher rates of return in different investment products, post-pandemic beliefs that life insurance may not be as important as it was during the pandemic, and inflationary pressures, which may cause policyholders to want the cash values of their policies due to decreased purchasing power elsewhere. To the extent that early surrenders are higher than expected, our use of cash could be higher than expected. We continue to monitor surrenders and early withdrawals and focus on our retention initiatives and efforts to retain cash when policyholders surrender their policies.

Our liquidity is also negatively impacted with high matured endowments and surrenders, as they lead to lower renewal premiums.

Death Claims. Our product pricing assumes a certain mortality rate and thus a primary liquidity concern is the risk of higher than expected mortality experience. Our death benefit payments increased in the year ended December 31, 2024, which is expected as the amount of insurance issued has increased significantly over the past couple of years.

Another significant use of cash is payment of commissions. In our CICA Domestic business, we pay advance commissions on some of our insurance products, meaning we pay an agent a portion of their first-year commission immediately upon sale of a policy, rather than "as earned", or when premiums are received by us. Because of this, another liquidity concern is that rapid growth in first year sales of these products creates a significant increase in commission payments. CICA Domestic sales have increased significantly since the third quarter of 2023. To offset some of this strain on our capital, we entered into the RGA Agreement in the second quarter of 2024 and elected to cede 50% of our final expense business to RGA, which alleviates some of the strain. We may also seek other

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options, such as loans at the holding company level (from the Credit Facility or otherwise) that would allow us to reduce the liquidity risk should CICA Domestic's required commission payments exceed current resources.

See Part IV. Item 15. Note 8. Commitments and Contingencies, as well as Part I. Item 3. Legal Proceedings - Trade Secret Lawsuit, for a discussion of the trade secret lawsuit, which could negatively impact our cash if we do not succeed in our appeal.

Regulatory Restrictions on our Use of Cash

As discussed above, we are subject to regulatory capital requirements that could affect the Company’s ability to access capital from our insurance operations or cause the Company to have to put additional cash in our wholly-owned subsidiaries.

Our domestic companies are subject to minimum capital requirements set by the NAIC in the form of risk-based capital ("RBC"). RBC considers the type of business written by an insurance company, the quality of its assets, and various other aspects of an insurance company's business to develop a minimum level of capital called "Authorized Control Level Risk-Based Capital". This level of capital is then compared to an adjusted statutory capital that includes capital and surplus as reported under statutory accounting principles, plus certain investment reserves. Should the ratio of adjusted statutory capital to control level RBC fall below 200% for our domestic companies, a series of remedial actions by the affected company would be required. Additionally, we have a Capital Maintenance Agreement between Citizens and CICA Domestic, Citizens' wholly-owned subsidiary domiciled in Colorado, that would require Citizens to contribute capital to CICA Domestic in order to maintain a RBC level above 350%. At December 31, 2024, our domestic insurance subsidiaries were above the required minimum RBC levels and CICA Domestic was above 350%.

For CICA Domestic, commission advances are non-admitted assets, which means we need capital to "replace" these assets in order to maintain required regulatory capital levels. As discussed above, management is investigating various options in order to reduce both regulatory capital and liquidity risk should the capital required to support this pace of growth exceed current resources. Citizens may have to contribute capital to CICA Domestic to maintain the required RBC ratio.

CICA International is a Puerto Rico domiciled company. The Insurance Code of Puerto Rico does not specifically set forth minimum capital and surplus standards, but rather requires that an insurer submit a business plan for approval to the OIC that includes proposed minimum capital and surplus. CICA International is required to maintain a minimum of $750,000 in capital and maintain a premium to surplus ratio of 7 to 1. CICA International began issuing new business as of January 1, 2023 and received the transfer of all of CICA Bermuda's in force insurance business as of August 31, 2023. At December 31, 2024, CICA International exceeded the required minimum capital and related ratio.

Any capital that Citizens is required to contribute to its insurance subsidiaries would negatively impact the holding Company's capital resources and liquidity.


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CONTRACTUAL OBLIGATIONS AND OFF-BALANCE SHEET ARRANGEMENTS

Our material cash requirements from known contractual and other obligations primarily relate to our policy liabilities. Expected timing of those payments are as follows:

Year ended December 31, 2024
(In thousands)
Total Less than 1
Year
1 to 3 Years 3 to 5 Years More than 5
Years
Contractual Obligations:
Investment commitments $ 15,431  10,052  4,734  645  — 
Real estate leases
7,789  1,252  2,521  2,776  1,240 
Future policy benefit reserves 1,409,303  75,798  107,350  90,036  1,136,119 
Policy claims payable 8,822  8,822  —  —  — 
Other obligations
4,800  4,800  —  —  — 
Total contractual obligations $ 1,446,145  100,724  114,605  93,457  1,137,359 

Future Policy Benefit Reserves and Policy Claims Payable. As a life insurance company, the vast majority of our known cash requirements are for payments related to future policy benefits and policy claims payable, which we estimated in the table above. These amounts have been projected utilizing assumptions based upon our historical experience and anticipated future experience. We have reflected the majority of the obligation in the more than five-years category due to the age of the insured, years to policy maturity and our past experience with claims and surrenders.

Other Obligations. The other obligations are related to the legal accrual for litigation expense awarded in the trade secret lawsuit, as disclosed in Part I. Item 3. Legal Proceedings and in Part IV. Item 15. Note 8. Commitments and Contingencies of the notes to consolidated financial statements.

The Company does not have off-balance sheet arrangements at December 31, 2024. We do not utilize special purpose entities as investment vehicles, nor do we invest in any such entities that engage in speculative activities of any nature. In addition, we do not hedge our investment positions.

We have no known material cash requirements other than those described above.

CRITICAL ACCOUNTING POLICIES

The preparation of consolidated financial statements in accordance with U.S. GAAP requires management to make estimates and assumptions that affect reported amounts and related disclosures.  Management considers an accounting estimate to be critical if: (1) it requires assumptions to be made that were uncertain at the time the estimate was made; and (2) changes in the estimate, or different estimates that could have been selected, could have a material effect on our consolidated results of operations or financial condition.  While we believe that our estimates, assumptions and judgments are reasonable, they are based on information presently available.  Changes in our assumptions, estimates or assessments as a result of unforeseen events or otherwise could have a material impact on our financial position or results of operations.

Management has discussed the development and selection of its critical accounting estimates with the Audit Committee of the Board of Directors, and the Audit Committee has reviewed the disclosure presented.  See Part IV. Item 15. Note 1. Summary of Significant Accounting Policies in the notes to our consolidated financial statements for further information on our accounting policies.

VALUATION OF INVESTMENTS IN FIXED MATURITY SECURITIES

Based upon current accounting guidance, investment securities must be classified as held-to-maturity, available-for-sale ("AFS") or trading.  Management determines the appropriate classification at the time of purchase.  The classification of securities is significant since it directly impacts the accounting for unrealized gains and losses on

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securities.  Fixed maturity securities are classified as held-to-maturity and carried at amortized cost when management has the positive intent and the Company has the ability to hold the securities to maturity. The Company currently does not hold any fixed maturity securities classified as held-to-maturity.  Fixed maturity securities classified as AFS are carried at fair value, with the unrealized holding gains and losses, net of tax, reported in other comprehensive income (loss) and are not reported in earnings until realized. Our fixed maturity securities consist primarily of bonds classified as AFS.

The Company monitors all fixed maturity securities on an on-going basis relative to changes in credit ratings, market prices, earnings trends and financial performance, in addition to specific region or industry reviews.  The Company evaluates whether a credit impairment exists for fixed maturity securities by considering primarily the following factors: (a) changes in the financial condition of the security's underlying collateral; (b) whether the issuer is current on contractually obligated interest and principal payments; (c) changes in the financial condition, credit rating and near-term prospects of the issuer; and (d) the payment structure of the security.  The Company's best estimate of expected future cash flows used to determine the credit loss amount is a quantitative and qualitative process.  Quantitative review includes information received from third-party sources such as financial statements, pricing and rating changes, liquidity and other statistical information.  Qualitative factors include judgments related to business strategies, economic impacts on the issuer, overall judgment related to estimates and industry factors as well as the Company's intent to sell the security, or if it is more likely than not that the Company would be required to sell a security before recovery of its amortized cost.

The Company's best estimate of future cash flows involves assumptions including, but not limited to, various performance indicators, such as historical and projected default and recovery rates, credit ratings, and current delinquency rates.  These assumptions require the use of significant management judgment and include the probability of issuer default and estimates regarding timing and amount of expected recoveries, which may include estimating the underlying collateral value.  In addition, projections of expected future fixed maturity security cash flows may change based upon new information regarding the performance of the issuer. Any credit losses are presented as an allowance rather than as a write-down of AFS fixed maturity securities.

DEFERRED POLICY ACQUISITION COSTS

Deferred policy acquisition costs ("DAC") are costs that are incremental and directly related to the successful acquisition of new or renewal insurance contracts. Such costs include the incremental direct costs of contract acquisition, such as sales commissions; the portion of employees’ total compensation and payroll-related fringe benefits related directly to time spent performing acquisition activities, such as underwriting, issuing, and processing policies for contracts that have actually been acquired; and other costs related directly to acquisition activities that would not have been incurred if the contract had not been acquired. 

Inherent in the capitalization and amortization of DAC are certain management judgments about what acquisition costs are deferred, the ending asset balance and the annual amortization.  Approximately 93% of our capitalized DAC are attributed to first year and renewal excess commissions.  The remaining 7% are attributed to other costs that vary with and are directly related to the successful acquisition of new insurance business.  Those costs generally include costs related to the production, underwriting and issuance of new business.

DAC is amortized on a constant level basis over the expected term of the related contracts to approximate straight-line amortization. For the Life Insurance segment, the constant level basis used is policy count in force. For the Home Service Insurance segment, the constant level basis used is face amount in force. The constant level bases used for amortization are projected using mortality and lapse assumptions that are based on the Company’s experience, industry data, and other factors at the end of each reporting period and are consistent with those used for the liability for future policy benefit life reserves. Annually, the Company completes experience studies to evaluate mortality and lapse assumptions. If those assumptions are updated, the DAC amortization basis is recalculated and the impact of the assumption change will be reflected in the cohort level amortization in future periods.


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POLICY LIABILITIES

As premium revenue is recognized, a liability for future policy benefits is accrued. The liability for a future policy benefit is the present value of estimated future policy benefits to be paid to or on behalf of policyholders less the present value of estimated future net premiums to be collected from policyholders. The liability is estimated using current assumptions that include investment yields, discount rate, mortality, lapses and withdrawals. These current assumptions are based on judgements that consider the Company’s historical experience, industry data, and other factors. Annually, the Company completes experience studies to evaluate mortality and lapse assumptions. The results of these studies are used to update current year best estimate assumptions used in establishing benefit liabilities and DAC.

The current discount rate assumption is a yield curve that equals the yield of an upper-medium grade fixed income instrument, based on A-quality corporate bonds. The current discount rate assumption is updated quarterly and used to remeasure the liability at the reporting date, with the resulting change reflected in other comprehensive income. For liability cash flows that are projected beyond the duration of market-observable A credit-rated fixed-income instruments, the Company uses the last market-observable yield level and uses linear interpolation to determine yield assumptions for durations that do not have market observable yields. The locked-in discount rate for policies issued prior to the LDTI transition date equals the rate set at contract issuance. For current year issues, the locked-in discount rate is the average of the current year quarterly discount rates and will change throughout the year as new discount rates are calculated, with the change reflected in net income.

TAX ACCOUNTING

Deferred tax assets and liabilities are recognized for the estimated future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in net income in the period in which the change is enacted.  CICA International and CICA Bermuda, wholly-owned subsidiaries of Citizens, are considered controlled foreign corporations for U.S. federal tax purposes. As a result, the insurance activity of CICA International and CICA Bermuda are subject to Subpart F of the Internal Revenue Code and are included in Citizens taxable income on its U.S. federal income tax return. Due to the 0% enacted tax rate in Bermuda for all periods prior to the transfer of CICA Bermuda's insurance in force business to CICA International, there are no deferred taxes recorded for CICA Bermuda's temporary differences. The Government of Puerto Rico approved a tax exemption decree for CICA International which freezes the income tax rate at 0% on taxable earnings up to $1.2 million and 4% on any taxable earnings in excess of $1.2 million for a minimum of 15 years.

As required by U.S. GAAP, we evaluated the recoverability of deferred tax assets and the establishment of a valuation allowance, if necessary, to reduce the deferred tax asset to an amount that is more likely than not to be realized. For the years ended December 31, 2024 and 2023, changes in market conditions, including rising interest rates, resulted in deferred tax assets related to the net unrealized capital losses in our investment portfolio. When assessing the need for a valuation allowance on the unrealized capital loss deferred tax assets, we asserted a tax planning strategy to hold a majority of the underlying securities to recovery or maturity. Our ability to assert such a tax planning strategy is dependent upon factors such as our asset/liability matching process, overall investment strategy, projected future product sales and expected liquidity needs. In the event these estimates differ from our prior estimates due to the receipt of new information, we may be required to significantly change the income tax expense recorded in the consolidated financial statements. This includes a further significant decline in the value of assets incorporated into our tax planning strategies which could lead to an increase in our valuation allowance on deferred tax assets having an adverse effect on current and future results.

RECENT ACCOUNTING PRONOUNCEMENTS

See Item 8. Financial Statements and Supplementary Data and "Accounting Pronouncements" in Note 1. Summary of Significant Accounting Policies in the notes to our consolidated financial statements.



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Item 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

As a smaller reporting company, we have elected to comply with certain scaled disclosure reporting obligations and therefore are not required to provide the information required by this Item.


Item 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Reference is made to the consolidated financial statements, the notes thereto, and the report of our independent registered public accounting firm, as listed on the table of contents.

All other schedules have been omitted as the required information is inapplicable or the information required is presented in the financial statements or the notes thereto filed elsewhere herein.


Item 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.


Item 9A. CONTROLS AND PROCEDURES

(a) EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act")) that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management, including our principal executive officer and principal financial officer, to allow timely decisions regarding required disclosures.

Our management, including our principal executive officer and principal financial officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rules 13a-15(e) and 15d-15(e) under the Exchange Act as of December 31, 2024, the end of the period covered by this Annual Report on Form 10-K.  Based on such evaluation, our principal executive officer and principal financial officer concluded that our disclosure controls and procedures were effective as of December 31, 2024 to provide reasonable assurance that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the SEC and such information is accumulated and reported to management, including our principal executive and financial officers, as appropriate to allow timely decisions regarding disclosure.

(b) MANAGEMENT REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING

Management is responsible for establishing and maintaining adequate internal control over financial reporting as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act. The Company’s internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. GAAP.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management evaluated the design and operating effectiveness of internal control over financial reporting based on criteria established in Internal Control - Integrated Framework (2013) issued by the Committee of Sponsoring

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Organizations of the Treadway Commission ("COSO").  Based on this evaluation, management concluded that our internal control over financial reporting as of December 31, 2024 was effective.

Grant Thornton LLP, an independent registered public accounting firm, audited the effectiveness of our internal control over financial reporting as of December 31, 2024. Their attestation report is included in Item 9A(c) of this Annual Report.


(c) ATTESTATION REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
Citizens, Inc.

Opinion on Internal Control over Financial Reporting

We have audited the internal control over financial reporting of Citizens, Inc. (a Colorado corporation) and subsidiaries (the “Company”) as of December 31, 2024, based on criteria established in the 2013 Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO"). In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2024, based on criteria established in the 2013 Internal Control — Integrated Framework issued by COSO.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) ("PCAOB"), the consolidated financial statements of the Company as of and for the year ended December 31, 2024, and our report dated March 13, 2025, expressed an unqualified opinion on those financial statements.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable

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CITIZENS, INC.
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/ GRANT THORNTON LLP

Miami, Florida
March 13, 2025


(d) CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING

There were no changes in our internal control over financial reporting during the quarter ended December 31, 2024 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Item 9B.   OTHER INFORMATION
 
During the three months ended December 31, 2024, none of the Company’s directors or executive officers adopted or terminated any contract, instruction or written plan for the purchase or sale of Citizens, Inc. securities that was intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) or any “non-Rule 10b5-1 trading arrangement.”

Item 9C.   DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS
 
Not applicable.


December 31, 2024 | 10-K 56

CITIZENS, INC.
PART III

The information in this Part III indicated below is incorporated by reference from other sections of this Annual Report on Form 10-K or from our definitive proxy statement pursuant to General Instruction G(3) of Form 10-K. We plan to file our definitive proxy statement for our 2025 annual meeting of shareholders within 120 days after December 31, 2024.

Item 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

Item 10 of this Annual Report on Form 10-K incorporates by reference the information in the sections entitled "Board of Directors", "Corporate Governance", "Executive Officers" and "Other Matters" in our Proxy Statement.

Item 11. EXECUTIVE COMPENSATION

Item 11 of this Annual Report on Form 10-K incorporates by reference the information in the sections entitled "Board of Directors - Director Compensation", "Corporate Governance - Board Processes - Compensation Committee Interlocks and Insider Participation" and "Executive Compensation" in our Proxy Statement.

Item 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

Item 12 of this Annual Report on Form 10-K incorporates by reference the information in the section entitled "Stock Ownership Information" in our Proxy Statement.

SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

The following table sets forth information regarding securities authorized for issuance under our equity compensation plan, the Citizens, Inc. Omnibus Incentive Plan, as of December 31, 2024. See Part IV. Item 15. Note 13. Stock Compensation in the notes to our consolidated financial statements for additional information regarding our Omnibus Incentive Plan.
Plan Category Number of securities to be issued upon exercise of outstanding options, warrants and rights Weighted-average exercise price of outstanding options, warrants and rights Number of securities remaining for future issuance under equity compensation plans
Equity compensation plans approved by security holders 1,141,015  $ 2.64  1,882,065 
Equity compensation plans not approved by security holders —  —  — 
Total 1,141,015  $ 2.64  1,882,065 

Item 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

Item 13 of this Annual Report on Form 10-K incorporates by reference the information in the section entitled "Corporate Governance" in our Proxy Statement.

Item 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

Item 14 of this Annual Report on Form 10-K incorporates by reference the information in the section entitled "Audit Committee Matters" in our Proxy Statement.

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CITIZENS, INC.
PART IV


Item 15.   EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
(a)Documents filed as part of this Report

(1) and (2) Financial Statements and Schedules

The financial statements and schedules listed on the following index to financial statements and financial statement schedules are filed under Part III. Item 8. Financial Statements and Supplementary Data as part of this Form 10-K.
Index to Consolidated Financial Statements and Financial Statement Schedules Page
Reference
Financial Statements at December 31, 2024 and 2023 and for the Years Ended December 31, 2024 and 2023:
Notes to Consolidated Financial Statements
Financial Statement Schedules at December 31, 2024 and 2023 and for the Years Ended December 31, 2024 and 2023:

All other schedules have been omitted because the required information is inapplicable or the information required is presented in the consolidated financial statements or the notes thereto filed elsewhere herein.

(3)   Exhibits

See the Index of Exhibits.

December 31, 2024 | 10-K 58

CITIZENS, INC.
Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
Citizens, Inc.

Opinion on the financial statements

We have audited the accompanying consolidated balance sheets of Citizens, Inc. (a Colorado corporation) and subsidiaries (the “Company”) as of December 31, 2024 and 2023, the related consolidated statements of operations and comprehensive income (loss), stockholders’ equity, and cash flows for each of the two years in the period ended December 31, 2024, and the related notes and financial statement schedules included under Item 15(a) (collectively referred to as the “consolidated financial statements”). In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2024 and 2023 and the results of its operations and its cash flows for each of the two years in the period ended December 31, 2024, in conformity with accounting principles generally accepted in the United States of America.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the Company’s internal control over financial reporting as of December 31, 2024, based on criteria established in the 2013 Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”), and our report dated March 13, 2025 expressed an unqualified opinion.

Basis for opinion

These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s consolidated financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical audit matter

The critical audit matter communicated below is a matter arising from the current period audit of the financial statements that was communicated or required to be communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Assumptions used in the Estimation of the Liability for Future Policy Benefit Reserves - Life Insurance

As described further in Notes 1 and 5 to the consolidated financial statements, the Company estimates a liability for future policy benefit reserves which is calculated as the present value of estimated future policy benefits to be paid to or on behalf of policyholders of life insurance contracts, less the present value of estimated future net premiums to be collected from policyholders on those same life insurance contracts. Management’s estimate of the liability for future policy benefit reserves for life insurance was $1.17 billion as of December 31, 2024. The liability is estimated using actuarial assumptions including those for mortality and lapse. Changes to the mortality and lapse assumptions impact both the timing and amount of estimated future policy benefits to be paid and future net premiums to be collected from policyholders on life insurance contracts. These assumptions, which are updated annually, are based

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CITIZENS, INC.
on judgements that consider the Company’s historical experience, industry data and other factors. We identified the updating of the mortality and lapse assumptions used in the estimation of the liability for future policy benefit reserves – life insurance as a critical audit matter.

The principal considerations for our determination that the updating of the mortality and lapse assumptions used in the estimation of the liability for future policy benefit reserves for life insurance contracts is a critical audit matter is that the updating of these assumptions requires management to make significant assumptions regarding mortality and lapse based on historical experience, industry data and other factors. As such, auditing the updating of such assumptions involved subjective and complex auditor judgment, including the involvement of an actuarial specialist to assess the reasonableness of these assumptions.

Our audit procedures related to the updating of the mortality and lapse assumptions used in the estimation of the liability for future policy benefit reserves - life insurance included the following, among others.

•We tested the design and operating effectiveness of management’s review control over the mortality and lapse assumption updating and approval processes.
•With the assistance of an actuarial specialist, we evaluated management’s methodologies and assessed the reasonableness of the assumptions for mortality and lapse used in management’s calculation of future policy benefit reserves on life insurance contracts.


/s/ GRANT THORNTON LLP

We have served as the Company’s auditor since 2021.

Miami, Florida
March 13, 2025


December 31, 2024 | 10-K 60

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Balance Sheets
December 31,
(In thousands)
2024 2023
Assets:
Investments:  
Fixed maturity securities, available-for-sale, at fair value (amortized cost: $1,401,301 and $1,389,038 in 2024 and 2023, respectively)
$ 1,220,961  1,238,981 
Equity securities, at fair value 5,447  5,282 
Policy loans 71,216  75,359 
Other long-term investments (portion measured at fair value $93,337 and $82,460 in 2024 and 2023, respectively)
93,604  82,725 
Total investments 1,391,228  1,402,347 
Cash and cash equivalents (restricted portion: $1,554 and none in 2024 and 2023, respectively)
29,271  26,997 
Accrued investment income 17,546  17,360 
Reinsurance recoverable 6,941  3,991 
Deferred policy acquisition costs 199,635  175,768 
Cost of insurance acquired 9,446  10,043 
Federal income tax receivable 148  1,546 
Property and equipment, net 10,574  11,809 
Due premiums 11,721  11,264 
Other assets (less allowance for losses of $516 and $408 in 2024 and 2023, respectively)
8,815  7,803 
Total assets $ 1,685,325  1,668,928 
 
See accompanying Notes to Consolidated Financial Statements.   


December 31, 2024 | 10-K 61

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Balance Sheets
December 31, continued
(In thousands, except share amounts)
2024 2023
Liabilities and Stockholders' Equity:
Liabilities:  
Policy liabilities:    
Future policy benefit reserves:    
Life insurance $ 1,172,034  1,229,253 
Accident and health insurance 1,071  889 
Total future policy benefit reserves 1,173,105  1,230,142 
Policyholders' funds:
Annuities 149,977  133,216 
Dividend accumulations 47,768  44,960 
Premiums paid in advance 31,182  32,446 
Policy claims payable 8,822  6,637 
Other policyholders' funds 7,271  7,363 
Total policyholders' funds 245,020  224,622 
Total policy liabilities 1,418,125  1,454,764 
Commissions payable 4,546  3,445 
Deferred federal income tax liability, net 3,442  1,102 
Other liabilities 48,857  37,488 
Total liabilities 1,474,970  1,496,799 
Commitments and contingencies (Notes 7 and 8)
Stockholders' Equity:    
Common stock:    
Class A, no par value, 100,000,000 shares authorized, 54,235,165 and 53,882,661 shares issued and outstanding as of December 31, 2024 and 2023, respectively, including shares in treasury of 4,327,810 in 2024 and 2023
269,799  268,675 
Class B, no par value, 2,000,000 shares authorized, 1,001,714 shares issued and outstanding in 2024 and 2023, including shares in treasury of 1,001,714 in 2024 and 2023
3,184  3,184 
Retained earnings
57,062  42,150 
Accumulated other comprehensive income (loss)
(95,965) (118,155)
Treasury stock, at cost (23,725) (23,725)
Total stockholders' equity 210,355  172,129 
Total liabilities and stockholders' equity $ 1,685,325  1,668,928 
 
See accompanying Notes to Consolidated Financial Statements.   



December 31, 2024 | 10-K 62

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Operations and Comprehensive Income (Loss)
Years Ended December 31,
(In thousands, except share amounts)
2024 2023
Revenues:
Premiums:
Life insurance $ 171,561  164,609 
Accident and health insurance 1,785  1,637 
Property insurance (18) 793 
Net investment income 69,712  69,254 
Investment related gains (losses), net (2,626) 760 
Other income 4,587  3,627 
Total revenues 245,001  240,680 
Benefits and Expenses:  
Insurance benefits paid or provided:  
Claims and surrenders 146,082  135,993 
Increase (decrease) in future policy benefit reserves (4,286) (5,624)
Policyholder liability remeasurement (gain) loss 4,756  4,460 
Policyholders' dividends 5,355  5,542 
Total insurance benefits paid or provided 151,907  140,371 
Commissions 49,118  39,241 
Other general expenses 52,266  47,131 
Capitalization of deferred policy acquisition costs (41,302) (28,301)
Amortization of deferred policy acquisition costs 17,435  15,460 
Amortization of cost of insurance acquired 597  604 
Total benefits and expenses 230,021  214,506 
Income before federal income tax
14,980  26,174 
Federal income tax expense (benefit) 68  1,737 
Net income
14,912  24,437 
Per Share Amounts:
Basic earnings per share Class A common stock $ 0.30  0.49 
Diluted earnings per share Class A common stock 0.29  0.48 
Other Comprehensive Income (Loss):
Unrealized gains (losses) on fixed maturity securities:
Unrealized holding gains (losses) arising during period (30,982) 50,894 
Reclassification adjustment for losses (gains) included in net income
699  756 
Unrealized gains (losses) on fixed maturity securities, net (30,283) 51,650 
Change in current discount rate for liability for future policy benefits 56,613  (34,790)
Income tax expense (benefit) on other comprehensive income items 4,140  (2,029)
Other comprehensive income (loss) 22,190  18,889 
Total comprehensive income (loss) $ 37,102  43,326 

See accompanying Notes to Consolidated Financial Statements.   

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CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Stockholders' Equity
  Common Stock
Retained Earnings
Accumulated
Other
Comprehensive
Income (Loss)
Treasury
Stock
Total
Stockholders'
Equity
(In thousands) Class A Class B
Balance at December 31, 2022 $ 268,147  3,184  16,309  (137,044) (22,806) 127,790 
Comprehensive income (loss):            
Net income (loss) —  —  24,437  —  —  24,437 
Other comprehensive income (loss) —  —  —  18,889  —  18,889 
Total comprehensive income (loss) —  —  24,437  18,889  —  43,326 
Acquisition of treasury stock —  —  —  —  (919) (919)
Stock-based compensation 528  —  —  —  —  528 
Other (1)
—  —  1,404  —  —  1,404 
Balance at December 31, 2023 268,675  3,184  42,150  (118,155) (23,725) 172,129 
Comprehensive income (loss):            
Net income (loss) —  —  14,912  —  —  14,912 
Other comprehensive income (loss) —  —  —  22,190  —  22,190 
Total comprehensive income (loss) —  —  14,912  22,190  —  37,102 
Stock-based compensation 1,124  —  —  —  —  1,124 
Balance at December 31, 2024 $ 269,799  3,184  57,062  (95,965) (23,725) 210,355 

(1) See Note 11 in the Notes to Consolidated Financial Statements for more details.

See accompanying Notes to Consolidated Financial Statements.   

December 31, 2024 | 10-K 64

CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Cash Flows, Continued
Years Ended December 31,
(In thousands)
2024 2023
Cash Flows from Operating Activities:  
Net income
$ 14,912  24,437 
Adjustments to reconcile net income to net cash provided by operating activities:
   
Investment related (gains) losses on sales of investments and other assets, net
2,626  (760)
Net deferred policy acquisition costs (23,867) (12,841)
Amortization of cost of insurance acquired 597  604 
Depreciation 619  515 
Amortization of premiums and discounts on investments 5,116  4,940 
Stock-based compensation 1,517  588 
Deferred federal income tax expense (benefit) (1,800) 860 
Change in:    
Accrued investment income (186) (229)
Reinsurance recoverable (2,950) 569 
Due premiums (457) 565 
Future policy benefit reserves (423) (4,062)
Other policyholders' liabilities 22,476  10,325 
Federal income tax payable 1,398  (922)
Commissions payable and other liabilities 13,754  (917)
Other, net (1,414) (1,616)
Net cash provided by operating activities 31,918  22,056 
Cash Flows from Investing Activities:    
Sales of fixed maturity securities, available-for-sale 15,161  29,883 
Maturities and calls of fixed maturity securities, available-for-sale 51,234  29,488 
Purchases of fixed maturity securities, available-for-sale (84,412) (72,802)
Sales of equity securities —  6,631 
Principal payments on mortgage loans
(Increase) decrease in policy loans, net
4,143  3,414 
Sales of other long-term investments
3,565  5,394 
Purchases of other long-term investments (16,210) (17,318)
Purchases of property and equipment (663) (442)
Maturities of short-term investments —  750 
Sales of short-term investments
—  499 
Net cash used in investing activities (27,173) (14,496)
See accompanying Notes to Consolidated Financial Statements.   

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CITIZENS, INC.
CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
Consolidated Statements of Cash Flows, Continued
Years Ended December 31,
(In thousands)
2024 2023
Cash Flows from Financing Activities:  
Annuity deposits $ 7,500  7,129 
Annuity withdrawals (9,578) (9,686)
Acquisition of treasury stock —  (919)
Other share repurchases
(393) (60)
Net cash used in financing activities (2,471) (3,536)
Net increase (decrease) in cash and cash equivalents 2,274  4,024 
Cash and cash equivalents at beginning of year 26,997  22,973 
Cash and cash equivalents at end of year $ 29,271  26,997 

SUPPLEMENTAL DISCLOSURE OF OPERATING ACTIVITIES:

Cash paid for income taxes during 2024 and 2023 was $0.5 million and $1.8 million, respectively.

SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND FINANCING ACTIVITIES:

During 2024 and 2023, various fixed maturity issuers exchanged securities with book values of $3.7 million and $5.4 million, respectively, for securities of equal value.

The Company recognized right-of-use assets of $0.1 million in exchange for new operating lease liabilities during 2023 and none during 2024.

See accompanying Notes to Consolidated Financial Statements.   


December 31, 2024 | 10-K 66


CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

BASIS OF PRESENTATION AND CONSOLIDATION

The accompanying consolidated financial statements of Citizens, Inc. and its wholly-owned subsidiaries have been prepared in conformity with U.S. generally accepted accounting principles ("U.S. GAAP").

The consolidated financial statements include the accounts and operations of Citizens, Inc. ("Citizens" or the "Company"), a Colorado corporation, and its wholly-owned subsidiaries, CICA Life Insurance Company of America ("CICA Domestic"), CICA Life Ltd. ("CICA Bermuda"), Security Plan Life Insurance Company ("SPLIC"), Security Plan Fire Insurance Company ("SPFIC"), Magnolia Guaranty Life Insurance Company ("MGLIC"), Computing Technology, Inc. ("CTI"), Nexo Global Services LLC, a Puerto Rico holding company ("Nexo") and its wholly-owned subsidiaries, CICA Life A.I., a Puerto Rico company ("CICA International") and Nexo Enrollment Services LLC, a Puerto Rico service company ("NES").  All significant inter-company accounts and transactions have been eliminated. Citizens and its wholly-owned subsidiaries are collectively referred to as the "Company," "we," "it," "us," or "our".

Our Life Insurance segment operates through CICA Domestic and CICA International.

CICA Domestic. Prior to July 1, 2023, our domestic life insurance business operated through CICA Domestic and Citizens National Life Insurance Company ("CNLIC"). CNLIC merged into CICA Domestic on July 1, 2023. CICA Domestic issues primarily whole life, final expense and life products with living benefits throughout the U.S.

CICA International. Until December 31, 2022, our international life insurance business operated through CICA Bermuda. Beginning January 1, 2023, all new international policies are issued by CICA International and on August 31, 2023, CICA Bermuda transferred all of its insurance in force business to CICA International. CICA International offers U.S. dollar-denominated products to non-U.S. residents/citizens internationally, including endowment products, which are principally accumulation contracts that incorporate an element of life insurance protection and whole life insurance. These contracts are designed to provide a fixed amount of insurance coverage over the life of the insured and may utilize rider benefits to provide additional increasing or decreasing coverage and annuity benefits to enhance accumulations.

NES provides services to policyholders of CICA International.

Our Home Service Insurance segment operates through our subsidiaries SPLIC and MGLIC, and focuses on the life insurance needs of the middle- and lower-income markets, primarily in Louisiana, Mississippi and Arkansas.  Our products in this segment consist primarily of small face amount whole life, industrial life and pre-need policies, which are designed to fund final expenses for the insured, primarily consisting of funeral and burial costs. SPLIC also issues critical illness policies. Prior to June 30, 2023, SPFIC issued dwelling and contents property insurance policies. As of June 30, 2023, the Company ceased all operations for SPFIC and SPFIC was dissolved in 2024.

CTI provides data processing systems and services to the Company.

SIGNIFICANT ACCOUNTING POLICIES
 
INVESTMENTS

Investment securities are classified as held-to-maturity ("HTM"), available-for-sale ("AFS") or trading.  Management determines the appropriate classification at the time of purchase.  The classification of securities is significant since it directly impacts the accounting for unrealized gains and losses on securities.  Fixed maturity securities are classified as HTM and carried at amortized cost when management has the positive intent and the Company has the ability to hold the securities to maturity.  Securities classified as AFS are carried at fair value, with the unrealized holding gains and losses, net of tax, reported in other comprehensive income (loss) and are not reported in earnings until realized.  Our fixed maturity securities consist primarily of bonds classified as AFS.  The Company does not classify any fixed maturity securities as trading or as HTM.  Equity securities are measured at fair value with the change in fair value recorded through the consolidated statements of operations and comprehensive income (loss).


December 31, 2024 | 10-K 67

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Unrealized gains (losses) of fixed maturity securities held as AFS are shown as a separate component of stockholders' equity, net of tax, and is a separate component of other comprehensive income (loss).

The Company assesses AFS fixed maturity securities in an unrealized loss position for expected credit losses. First, we assess whether we intend to sell, or it is more likely than not that we will be required to sell, the security before recovery of its amortized cost. If either of the criteria is met, the security's amortized cost is written down to its fair value. For AFS fixed maturity securities that do not meet either criteria, we evaluate whether the decline in fair value has resulted from credit losses or other factors. In making this assessment, management considers the extent to which fair value is less than amortized cost, any changes to the rating of the security by a rating agency, and adverse conditions specifically related to the security, among other factors. If management deems a credit loss has occurred, the impairment is recorded through an allowance for credit losses rather than as a write-down. Changes in the allowance for credit losses are recorded through investment related gains and losses. Any impairment that has not been recorded through an allowance for credit losses is recognized in accumulated other comprehensive income (loss) on our consolidated balance sheets.

The Company made a policy election to exclude accrued interest from the amortized cost of AFS fixed maturity securities and report accrued interest separately in accrued investment income on the consolidated balance sheets. AFS fixed maturity securities are placed on non-accrual status when we no longer expect to receive all contractual amounts due. Accrued interest receivable is reversed against interest income when a security is placed on non-accrual status. Accordingly, we do not recognize an allowance for credit loss against accrued interest receivable.

Premiums and discounts are amortized or accreted over the life of the related security as an adjustment to yield using the effective interest method.  Dividend and interest income are recognized when earned.  Realized gains and losses are included in earnings and are derived using the specific identification method for determining the cost of securities sold.

The Company from time to time may dispose of an impaired security in response to asset/liability management decisions, future market movements, business plan changes, or if the net proceeds can be reinvested at a rate of return that is expected to recover the loss within a reasonable period of time.

Policy loans are reported at unpaid principal balances.

Other long-term investments consist primarily of investments in limited partnerships, Federal Home Loan Bank ("FHLB") common stock and mortgage loans. We initially estimate the fair value of investments in limited partnerships by reference to the transaction price. Subsequently, we obtain the fair value of these investments from net asset value information provided by the general partner or manager of the investments, the financial statements of which are audited annually. Recognition of investment income on these funds is delayed due to the availability of the related financial statements, which are generally obtained from the partnerships' general partners. As a result, our limited partnerships are generally reported on a three-month delay.

We are a member of the FHLB of Dallas and such membership requires members to own stock in the FHLB. Our FHLB stock is carried at amortized cost, which approximates fair value.

Mortgage loans on real estate are reported at unpaid principal balances.

The Company had restricted cash equivalents and fixed maturity securities with an aggregate fair value of $7.9 million and $8.6 million at December 31, 2024 and 2023, respectively, on deposit with various state regulatory authorities to fulfill statutory requirements.

SHORT-TERM INVESTMENTS

The Company considers investments maturing within one year at acquisition as short-term. These securities are carried at fair value.

CASH AND CASH EQUIVALENTS

Cash consists of balances on hand and on deposit in banks and financial institutions. Cash equivalents consists of securities whose duration does not exceed 90 days at the date of acquisition. Restricted cash represents amounts

December 31, 2024 | 10-K 68

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
on deposit with state regulatory authorities noted above and our appeal bond discussed in Note 8. Commitments and Contingencies.

REINSURANCE RECOVERABLE

Reinsurance recoverable includes expected reimbursements for policyholder claim amounts in excess of the Company's retention, as well as profit sharing and experience refund accruals.  Reinsurance recoverable is reduced for estimated uncollectible amounts, if any.

Reinsurance premiums, benefits and expenses are accounted for on a basis consistent with those used in accounting for the original policies issued and the terms of the reinsurance contracts.  The cost of reinsurance related to long duration contracts is accounted for over the life of the underlying reinsured policies using assumptions consistent with those used to account for the underlying policies.  The cost of reinsurance related to short duration contracts is accounted for over the coverage period.  Profit-sharing and similar adjustable provisions are accrued based on the experience of the underlying policies.

DEFERRED POLICY ACQUISITION COSTS

Deferred policy acquisition costs (“DAC”) are costs that are incremental and directly related to the successful acquisition of new or renewal insurance contracts. Such costs include the incremental direct costs of contract acquisition, such as sales commissions; the portion of employees’ total compensation and payroll-related fringe benefits related directly to time spent performing acquisition activities, such as underwriting, issuing and processing policies for contracts that have actually been acquired; and other costs related directly to acquisition activities that would not have been incurred if the contract had not been acquired.

Contracts are grouped by contract type and issue year into cohorts consistent with the grouping used in estimating the associated liability. DAC is amortized on a constant level basis for the grouped contracts over the expected term of the related contracts to approximate straight-line amortization. For the Life Insurance segment, the constant level basis used is policy count in force. For the Home Service Insurance segment, the constant level basis used is face amount in force. The constant level bases used for amortization are projected using mortality and lapse assumptions that are based on the Company’s experience, industry data, and other factors at the end of each reporting period and are consistent with those used for the liability for future policy benefit life reserves. Annually, the Company completes experience studies with respect to mortality and lapse assumptions. If those assumptions are updated, the DAC amortization basis is recalculated and the effect of the assumption change will be reflected in the cohort level amortization in future periods.

Inherent in the capitalization and amortization of DAC are certain management judgments about what acquisition costs are deferred, the ending asset balance and the annual amortization.  Approximately 93% of our capitalized DAC are attributed to first year and renewal excess commissions.  The remaining 7% are attributed to other costs that vary with and are directly related to the successful acquisition of new insurance business.  Those costs generally include costs related to the production, underwriting and issuance of new business.

Amortization of DAC is included in the consolidated statements of operations and comprehensive income (loss). The DAC balance on the consolidated balance sheets is reduced for actual experience in excess of expected experience. Changes in future estimates are recognized prospectively over the remaining expected contract term.
  
COST OF INSURANCE ACQUIRED

The Company recognizes an intangible asset that arises in the application of U.S. GAAP purchase accounting as the difference between the reported value and the fair value of insurance contract liabilities, or comparable amounts determined in purchased insurance business combinations. This intangible asset is referred to as the Cost of Insurance Acquired (“COIA”), which is amortized on a basis consistent with DAC, such that it is amortized in proportion to policies in force for the Life Insurance segment and face amount in force for the Home Service Insurance segment to approximate straight-line amortization. 

A recoverability test that considers, among other things, actual experience and projected future experience is performed at least annually.  These annual recoverability tests are based initially on an estimate of the available premium (gross premium less the benefit and expense portion of premium) for the next 50 years.  Management

December 31, 2024 | 10-K 69

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
believes that our COIA is recoverable for the years ended December 31, 2024 and 2023.  This belief is based upon the analysis performed on estimated future results of the block and our annual recoverability testing.

The value of COIA resulting from our various acquisitions was determined based on the present value of future profits discounted at annual rates ranging from 3.7% to 8.5%.

PROPERTY AND EQUIPMENT

Property and equipment are carried at cost less accumulated depreciation.  Depreciation of property and equipment is computed using the straight-line method over the useful lives of the assets, ranging from three years to thirty years. 

The following is a summary of property and equipment.

December 31,
(In thousands)
2024 2023
Property and equipment:    
Home office, land and buildings $ 3,995  3,980 
Furniture and equipment 1,359  1,389 
Electronic data processing equipment and computer software 6,044  7,800 
Real estate and equipment leases (See Note 8)
7,789  9,073 
Total property and equipment 19,187  22,242 
Accumulated depreciation (8,613) (10,433)
Property and equipment, net
$ 10,574  11,809 

The Company has several lease agreements for real estate and equipment, such as its corporate home office, Puerto Rico service center and several district office locations related to our Home Service Insurance segment. The Company recognizes these lease agreements on the consolidated balance sheets as a right-of-use asset and a corresponding lease liability. The Company uses its estimated incremental borrowing rate, which is derived from information available at lease commencement date, in determining the present value of lease payments.

FUTURE POLICY BENEFITS AND EXPENSES

As premium revenue is recognized, a liability for future policy benefits, which is the present value of estimated future policy benefits to be paid to or on behalf of policyholders less the present value of estimated future net premiums to be collected from policyholders, is accrued. The liability is estimated using current assumptions that include discount rate, mortality and lapses. These current assumptions are based on judgements that consider the Company’s historical experience, industry data, and other factors.

Our traditional and limited-payment contracts are grouped into cohorts by contract type and issue year. Our reporting cohorts are (i) Permanent, which summarizes insurance policies with premiums payable over the lifetime of the policy, and (ii) Permanent Limited Pay, which summarizes insurance policies with premiums payable for a limited time after which the policy is fully paid up. Both reporting cohorts include whole life and endowment policies. The liability is adjusted for differences between actual and expected experience. The Company reviews its historical cash flow assumptions quarterly and in the third quarter of the year, the Company reviews its future cash flow assumptions. The net premium ratio used to calculate the liability is updated each quarter based on the current period's actual experience relative to expected experience. The revised net premium ratio is used to derive an updated liability for future policy benefits as of the beginning of the current reporting period, discounted at the locked-in discount rate. This amount is then compared to the carrying amount of the liability as of that same date, before the updating of cash flow assumptions, to determine the current period change in liability estimate. The current period change in the liability is the policyholder liability remeasurement gain or loss and is presented as a separate component of total insurance benefits paid or provided in the consolidated statements of operations and comprehensive income (loss). In subsequent periods, the revised net premiums are used to measure the liability for future policy benefits, subject to future revisions.


December 31, 2024 | 10-K 70

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
For traditional and limited-payment contracts, the current discount rate assumption is a yield curve that equals the yield of an upper-medium grade fixed income instrument, based on A-quality corporate bonds. The Company selects fixed-income instruments that have been A rated by one of the major credit rating agencies, such as Moody’s or Standard & Poor’s. The current discount rate assumption is updated quarterly and used to remeasure the liability at the reporting date, with the resulting change reflected in other comprehensive income. For liability cash flows that are projected beyond the duration of market-observable A credit-rated fixed-income instruments, the Company uses the last market-observable yield level and linear interpolation to determine yield assumptions for durations that do not have market observable yields. The locked-in discount rate for policies issued prior to transition equals the rate set at contract issuance. For current year issues, the locked-in discount rate is the average of the current year quarterly discount rates and will change throughout the year as new discount rates are calculated, with the change reflected in net income.

The accrued account balance for non-traditional life insurance and investment contracts is computed as deposits net of withdrawals made by the contract holder, plus amounts credited based on contract specifications, less contract fees and charges assessed, plus any additional interest.  Annuity interest crediting rates range from 2.5% to 5.5% annually.  Benefits and expenses are charged against the account balance to recognize costs as incurred over the estimated lives of the contracts.  Expenses include interest credited to contract account balances and benefits paid in excess of contract account balances.

Unpaid claims on accident and health policies represent the estimated liability for benefit expenses, both reported but not paid and incurred but not reported to the Company.  The liability for incurred but not reported claims includes estimates for additional unreported claim amounts due derived from previously reported claims. Liabilities for unpaid claims are estimated using individual case basis valuations and statistical analysis.  Those estimates are subject to the effects of trends in claim severity and frequency.
 
Anticipated investment income is not considered in determining whether a premium deficiency exists with respect to short-duration contracts.  Premium deposits accrue interest at rates ranging from 1.5% to 6.0% per annum.  The cost of insurance is included in the premium when collected and interest is credited annually to deposit accounts.
 
DEFERRED PROFIT LIABILITY

For limited-payment products, gross premiums received in excess of net premiums are deferred at initial recognition as a deferred profit liability (“DPL”). Gross premiums are measured using assumptions consistent with those used in the measurement of the liability for future policy benefit life reserves, including discount rate, mortality and lapses.

The DPL is amortized and recognized in net income within the increase (decrease) in future policy benefit reserves. The amortization basis for the DPL is the present value of insurance in force for life insurance contracts. Interest is accreted on the balance of the DPL using the locked-in discount rate. The Company reviews and updates its estimates of cash flows for the DPL at the same time as the estimates of cash flows for the liability for future policy benefit life reserves. The DPL is updated each quarter based on the current period's actual experience relative to expected experience with the changes recorded within the increase (decrease) in future policy benefit reserves in the consolidated statements of operations and comprehensive income (loss). On the consolidated balance sheets, DPL is recorded as a component of the liability for future policy benefit life reserves.

PARTICIPATING POLICIES

At December 31, 2024 and 2023, participating business approximated 46% and 51%, respectively, of direct life insurance in force.

Policyholder dividends are determined based on the discretion of the board of directors of the policy issuing subsidiary.  Policyholder dividends are accrued over the premium paying periods of the insurance contract.


December 31, 2024 | 10-K 71

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
CONTINGENCIES

An estimated loss from a contingency is accrued and charged to results of operations only if both of the following conditions are met:

1.Information available prior to the issuance of the consolidated financial statements indicates that it is probable (virtual certainty is not required) that an asset has been impaired or a liability incurred as of the date of the consolidated financial statements; and
2.The amount of the loss can be reasonably estimated.

Reasonable estimation of a possible loss does not require estimating a single amount of the loss. It requires that a loss be accrued if it can be estimated within a range. If an amount within the range is a better estimate than any other amount within the range, that amount is accrued. If no amount within the range is a better estimate than any other amount, the minimum amount in the range is accrued.

PREMIUM REVENUE AND RELATED EXPENSES

Premiums on life policies are recognized as earned when due.  Premiums paid in advance on the consolidated balance sheets are held on deposit and accrue interest at rates ranging from 1.5% to 6.0% until such time as the premiums become due. Premiums on accident and health policies are recognized as revenue over the contract period on a pro rata basis.  Benefits and expenses are associated with earned premiums resulting in the recognition of profits over the estimated lives of the contracts.  This matching is accomplished by means of a provision for future policy benefits and the capitalization and amortization of deferred policy acquisition costs and amortization of deferred profit liability for limited pay plans.

Annuity policies, primarily flexible premium fixed annuity products, are accounted for in a manner consistent with accounting for interest bearing financial instruments.  Premium receipts are not reported as revenue, rather as deposit liabilities to annuity contracts.  The annuity products issued do not include fees or other such charges. Reserves are set up for surrenders and death benefits. Acquisition costs and premium loads are capitalized and amortized.

STOCK COMPENSATION

The Company accounts for stock compensation arrangements using a fair-value based method. The Company determines the fair value of performance-based and restricted stock unit awards on the date of grant.

The fair value of time-based awards is recognized over the period during which an award holder is required to provide services in exchange for the award, know as the requisite service period, which is typically the vesting period using the straight-line method. The Company records forfeitures and adjusts compensation expense on stock-based awards in the period they occur.

INCOME TAXES

Deferred tax assets and liabilities are recognized for the estimated future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases.  Deferred tax assets and liabilities are measured using enacted tax rates in effect for the year in which those temporary differences are expected to be recovered.

A deferred tax asset is recorded only if a determination is made that it is more likely than not that the tax treatment on which the deferred tax asset depends will be sustained in the event of an audit.  These determinations inherently involve management's judgment.  In addition, the Company must record a tax valuation allowance with respect to deferred tax assets if it is more likely than not that the tax benefit will not be realized.

The Company releases stranded tax effects in accumulated other comprehensive income on an aggregate portfolio basis.

EARNINGS PER SHARE

Basic earnings per share are computed by dividing net income available to common stockholders by the weighted average number of shares of common stock outstanding during each period. Diluted earnings per share are

December 31, 2024 | 10-K 72

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
computed under the if-converted method for convertible securities and the treasury stock method for warrants, giving effect to all potential dilutive common stock, including options, warrants and convertible/redeemable preferred stock.  The basic and diluted earnings per share of Class B common stock are one half the earnings per share of the Class A common stock. We hold 100% of our Class B common stock in treasury.

USE OF ESTIMATES

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ materially from these estimates.

Significant estimates include those used in the evaluation of credit losses on fixed maturity securities, actuarially determined assets and liabilities and assumptions, valuation allowance on deferred tax assets and contingencies relating to litigation and regulatory matters. Certain of these estimates are particularly sensitive to market conditions, and deterioration and/or volatility in the worldwide debt or equity markets could have a material impact on the consolidated financial statements.

RECLASSIFICATIONS

Certain amounts presented in prior years have been reclassified to conform to the current presentation.  

ACCOUNTING PRONOUNCEMENTS

ACCOUNTING STANDARDS ADOPTED

On November 27, 2023, the FASB issued ASU No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This amendment expands a public entity's segment disclosures by requiring disclosure of significant segment expenses that are regularly provided to the chief operating decision maker, clarifying when an entity may report one or more additional measures to assess segment performance, requiring enhanced interim disclosures, providing new disclosure requirements for entities with a single reportable segment, and requiring other new disclosures. The amendments became effective for fiscal years beginning after December 15, 2023 and interim periods within fiscal years beginning after December 15, 2024. As this ASU only requires additional disclosures about the Company's operating segments, there was no material impact to the consolidated financial statements.

On December 14, 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which is intended to enhance the transparency, decision usefulness and effectiveness of income tax disclosures. The amendments in this ASU require a public entity to disclose a tabular tax rate reconciliation, using both percentages and currency, with specific categories. A public entity is also required to provide a qualitative description of the state and local jurisdictions that make up the majority of the effect of the state and local income tax category and the net amount of income taxes paid, disaggregated by federal, state and foreign taxes and also disaggregated by individual jurisdictions. The amendments also remove certain disclosures that are no longer considered cost beneficial. The amendments are effective prospectively for annual periods beginning after December 15, 2024 and early adoption and retrospective application are permitted. The Company adopted this pronouncement at December 31, 2024 using the retrospective approach. As this ASU only requires additional disclosures about the Company's taxes, there was no material impact to the consolidated financial statements.

ACCOUNTING STANDARDS NOT YET ADOPTED

In November 2024, the FASB issued ASU No. 2024-03, Income Statement - Reporting Comprehensive Income - Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses, which is intended to enhance expense disclosures by requiring additional disaggregation of certain costs and expenses, on an interim and annual basis, within the footnotes to the financial statements. This ASU is effective for annual periods beginning after December 15, 2026, and interim reporting periods beginning after December 15, 2027. Early adoption is permitted and the amendments may be applied either prospectively or retrospectively. While this ASU will impact only our disclosures and not our financial condition and results of operations, we are currently evaluating the impact of adopting this pronouncement on the consolidated financial statements.


December 31, 2024 | 10-K 73

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
No other new accounting pronouncement issued or effective during 2024 had, or is expected to have, a material impact on our consolidated financial statements.

(2) INVESTMENTS

The Company invests primarily in fixed maturity securities, which totaled 86.0% of total cash and invested assets at December 31, 2024. 

Carrying Value as of December 31,
(In thousands, except for %)
2024 % 2023 %
Cash and invested assets:
Fixed maturity securities $ 1,220,961  86.0  % $ 1,238,981  86.7  %
Equity securities 5,447  0.4  5,282  0.4 
Policy loans 71,216  5.0  75,359  5.3 
Other long-term investments 93,604  6.6  82,725  5.8 
Cash and cash equivalents 29,271  2.0  26,997  1.8 
Total cash and invested assets $ 1,420,499  100.0  % $ 1,429,344  100.0  %

The following tables represents the amortized cost, gross unrealized gains and losses and fair value of fixed maturity securities as of the dates indicated.
December 31, 2024
(In thousands)
Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Fair
Value
Fixed maturity securities:        
U.S. Treasury securities $ 5,939  85  115  5,909 
U.S. Government-sponsored enterprises 3,152  152  —  3,304 
States and political subdivisions 300,757  1,087  33,542  268,302 
Corporate:
Financial 272,925  1,593  33,285  241,233 
Consumer 263,242  899  45,955  218,186 
Utilities 126,361  220  22,770  103,811 
Energy 79,247  40  9,959  69,328 
Communications 70,896  111  9,910  61,097 
All other 117,387  315  16,368  101,334 
Commercial mortgage-backed 315  311 
Residential mortgage-backed 106,661  13,026  93,642 
Asset-backed 54,419  891  806  54,504 
Total fixed maturity securities $ 1,401,301  5,401  185,741  1,220,961 


December 31, 2024 | 10-K 74

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2023
(In thousands)
Amortized
Cost
Gross
Unrealized
Gains
Gross
Unrealized
Losses
Fair
Value
Fixed maturity securities:        
U.S. Treasury securities $ 5,983  127  48  6,062 
U.S. Government-sponsored enterprises 3,404  250  3,653 
States and political subdivisions 314,203  2,160  29,132  287,231 
Corporate:
Financial 266,485  2,066  31,255  237,296 
Consumer 250,672  2,145  37,094  215,723 
Utilities 123,625  615  20,253  103,987 
Energy 73,808  64  8,049  65,823 
Communications 74,029  309  8,892  65,446 
All other 111,124  647  12,439  99,332 
Commercial mortgage-backed 171  —  —  171 
Residential mortgage-backed 107,174  10,060  97,123 
Asset-backed 58,360  290  1,516  57,134 
Total fixed maturity securities $ 1,389,038  8,682  158,739  1,238,981 

The Company's investments in equity securities are shown below.

Fair Value as of December 31,
(In thousands)
2024 2023
Equity securities:  
Bond mutual funds $ 739  740 
Common stock 810  665 
Non-redeemable preferred stock
Non-redeemable preferred stock fund 3,891  3,870 
Total equity securities $ 5,447  5,282 

VALUATION OF INVESTMENTS

AFS fixed maturity securities are reported in the consolidated financial statements at fair value. Equity securities are measured at fair value with the change in fair value recorded through net income (loss). The Company recognized net investment related gains of $0.2 million on equity securities held for the year ended December 31, 2024 and losses of $0.2 million on equity securities held for the year ended December 31, 2023.

The Company monitors all AFS fixed maturity securities on an on-going basis relative to changes in credit ratings, market prices, earnings trends and financial performance, in addition to specific region or industry reviews.  The Company evaluates whether a credit impairment exists for fixed maturity securities by considering primarily the following factors: (a) changes in the financial condition of the security's underlying collateral; (b) whether the issuer is current on contractually obligated interest and principal payments; (c) changes in the financial condition, credit rating and near-term prospects of the issuer; and (d) the payment structure of the security.  The Company's best estimate of expected future cash flows used to determine the credit loss amount is a quantitative and qualitative process.  Quantitative review includes information received from third-party sources such as financial statements, pricing and rating changes, liquidity and other statistical information.  Qualitative factors include judgments related to business strategies, economic impacts on the issuer, overall judgment related to estimates and industry factors as well as the Company's intent to sell the security, or if it is more likely than not that the Company would be required to sell a security before recovery of its amortized cost.


December 31, 2024 | 10-K 75

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The Company's best estimate of future cash flows involves assumptions including, but not limited to, various performance indicators, such as historical and projected default and recovery rates, credit ratings, and current delinquency rates.  These assumptions require the use of significant management judgement and include the probability of issuer default and estimates regarding timing and amount of expected recoveries, which may include estimating the underlying collateral value.  In addition, projections of expected future fixed maturity security cash flows may change based upon new information regarding the performance of the issuer. Any credit losses are presented as an allowance rather than as a write-down on AFS fixed maturity securities management does not intend to sell or believes that it is more likely than not we will be required to sell.

The Company recorded no credit valuation losses on fixed maturity securities for the years ended December 31, 2024 and 2023.

For fixed maturity security investments that have unrealized losses as of December 31, 2024 and 2023, the gross unrealized losses and related fair values that have been in a continuous unrealized loss position by timeframe are as follows.

December 31, 2024 Less than 12 months Greater than 12 months Total
(In thousands, except for # of securities) Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fixed maturity securities:                
U.S. Treasury securities $ 835  51  435  64  1,270  115 
States and political subdivisions 42,583  1,484  63  147,534  32,058  177  190,117  33,542  240 
Corporate:
Financial 29,258  756  53  154,448  32,529  192  183,706  33,285  245 
Consumer 37,231  2,053  57  161,795  43,902  216  199,026  45,955  273 
Utilities 16,750  687  47  79,488  22,083  142  96,238  22,770  189 
Energy 11,654  438  29  52,537  9,521  65  64,191  9,959  94 
Communications 9,973  250  11  48,462  9,660  60  58,435  9,910  71 
All Other 25,208  1,237  38  68,756  15,131  87  93,964  16,368  125 
Commercial mortgage-backed 100  —  89  189 
Residential mortgage-backed 160  11  93,231  13,024  84  93,391  13,026  95 
Asset-backed 10,330  243  14  14,741  563  16  25,071  806  30 
Total fixed maturity securities $ 184,082  7,201  327  821,516  178,540  1,045  1,005,598  185,741  1,372 


December 31, 2024 | 10-K 76

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2023 Less than 12 months Greater than 12 months Total
(In thousands, except for # of securities) Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fair
Value
Unrealized
Losses
# of
Securities
Fixed maturity securities:                
U.S. Treasury securities $ 1,203  40  65  1,268  48 
U.S. Government-sponsored enterprises 221  —  —  —  221 
States and political subdivisions 19,540  357  35  164,264  28,775  192  183,804  29,132  227 
Corporate:
Financial 12,584  383  19  176,521  30,872  217  189,105  31,255  236 
Consumer 10,175  265  16  176,725  36,829  223  186,900  37,094  239 
Utilities 3,596  66  20  85,169  20,187  137  88,765  20,253  157 
Energy 3,291  57  59,392  7,992  76  62,683  8,049  77 
Communications 5,784  153  56,108  8,739  69  61,892  8,892  74 
All Other 2,080  32  85,757  12,407  100  87,837  12,439  105 
Residential mortgage-backed 849  38  95,806  10,022  86  96,655  10,060  91 
Asset-backed 4,757  111  32,764  1,405  40  37,521  1,516  48 
Total fixed maturity securities $ 64,080  1,503  120  932,571  157,236  1,142  996,651  158,739  1,262 

In each category of our fixed maturity securities described above, we do not intend to sell our investments and it is not more likely than not that the Company will be required to sell the investments before recovery of their amortized cost bases. At December 31, 2024 and 2023, 99.2% and 99.4%, respectively, of the fair value of our fixed maturity securities portfolio was rated investment grade. While the losses are currently unrealized, we continue to monitor all fixed maturity securities on an on-going basis as future information may become available which could result in an allowance being recorded.

The unrealized losses on fixed maturity securities detailed in the previous tables are due to noncredit-related factors, including widening credit spreads and rising interest rates since purchase, which have little bearing on the recoverability of our investments, hence they are not recognized as credit losses. The fair value is expected to recover as the securities approach maturity or if market yields for such investments decline.

The amortized cost and fair value of fixed maturity securities at December 31, 2024 by contractual maturity are shown in the table below.  Actual maturities may differ from contractual maturities because borrowers may have the right to call or prepay obligations with or without call or prepayment penalties. Securities not due at a single maturity date have been reflected based upon final stated maturity.

(In thousands) Amortized Cost Fair Value
Fixed maturity securities:    
Due in one year or less $ 20,091  19,999 
Due after one year through five years 141,692  140,359 
Due after five years through ten years 252,359  244,946 
Due after ten years 987,159  815,657 
Total fixed maturity securities $ 1,401,301  1,220,961 

There were no investments that were non-income producing for the years ended December 31, 2024 or 2023.


December 31, 2024 | 10-K 77

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Major categories of net investment income are summarized as follows:

Years ended December 31,
(In thousands)
2024 2023
Gross investment income:    
Fixed maturity securities $ 60,940  60,127 
Equity securities 302  630 
Policy loans 5,597  6,011 
Other long-term investments 4,846  4,509 
Other 834  576 
Total investment income 72,519  71,853 
Investment expenses (2,807) (2,599)
Net investment income $ 69,712  69,254 

The Company uses the specific identification method of the individual security to determine the cost basis used in the calculation of realized gains and losses related to security sales.

Years ended December 31,
(In thousands)
2024 2023
Fixed maturity securities:
Proceeds $ 15,161  29,883 
Gross realized gains $ 131  53 
Gross realized losses $ 225  602 

Investment related gains and losses are as follows:

Years ended December 31,
(In thousands)
2024 2023
Investment related gains (losses):    
Sales, calls and maturities:    
Fixed maturity securities $ (699) (756)
Equity securities —  513 
Other long-term investments (788) 342 
Investment related gains (losses)
(1,487) 99 
Change in fair value of equity securities 164  (190)
Change in fair value of limited partnerships (969) 912 
Change in credit loss allowance (334) (61)
Net investment related gains (losses) $ (2,626) 760 


(3) FAIR VALUE MEASUREMENTS

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date.  We hold AFS fixed maturity securities, which are carried at fair value with changes in fair value reported through other comprehensive income (loss). We also report our equity securities and certain other long-term investments at fair value with changes in fair value reported through the consolidated statements of operations and comprehensive income (loss).


December 31, 2024 | 10-K 78

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Fair value measurements are generally based upon observable and unobservable inputs.  Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect our view of market assumptions in the absence of observable market information.  We utilize valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs.  All assets and liabilities carried at fair value are required to be classified and disclosed in one of the following three categories:
 
•Level 1 - Quoted prices for identical instruments in active markets.
•Level 2 - Quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active and model-derived valuations whose inputs or whose significant value drivers are observable.
•Level 3 - Instruments whose significant value drivers are unobservable.

Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as U.S. Treasury securities and actively traded mutual fund and stock investments.

Level 2 includes those financial instruments that are valued by independent pricing services or broker quotes.  These pricing models are primarily industry-standard models that consider various inputs, such as interest rates, credit spreads and foreign exchange rates for the underlying financial instruments.  All significant inputs are observable or derived from observable information in the marketplace or are supported by observable levels at which transactions are executed in the marketplace.  Financial instruments in this category primarily include corporate securities, U.S. Government-sponsored enterprise securities, securities issued by states and political subdivisions and certain mortgage and asset-backed securities.

Level 3 is comprised of financial instruments whose fair value is estimated based on non-binding broker prices utilizing significant inputs not based on or corroborated by readily available market information. We have no investments in this category.

The following tables set forth our assets that are measured at fair value on a recurring basis as of the dates indicated.
 
December 31, 2024
(In thousands)
Level 1 Level 2 Level 3 Total
Fair Value
Financial assets:
Fixed maturity securities:
       
U.S. Treasury and U.S. Government-sponsored enterprises $ 5,909  3,304  —  9,213 
States and political subdivisions —  268,302  —  268,302 
Corporate 42  794,947  —  794,989 
Commercial mortgage-backed —  311  —  311 
Residential mortgage-backed —  93,642  —  93,642 
Asset-backed —  54,504  —  54,504 
Total fixed maturity securities
5,951  1,215,010  —  1,220,961 
Equity securities:        
Bond mutual funds 739  —  —  739 
Common stock 810  —  —  810 
Non-redeemable preferred stock —  — 
Non-redeemable preferred stock fund 3,891  —  —  3,891 
Total equity securities 5,447  —  —  5,447 
Other long-term investments (1)
—  —  —  93,337 
Total financial assets $ 11,398  1,215,010  —  1,319,745 
(1) In accordance with Subtopic 820-10, certain investments that are measured at fair value using the net asset value per share (or its equivalent) practical expedient have not been classified in the fair value hierarchy. The fair value amounts presented in this table permit reconciliation of the fair value hierarchy to the amounts presented in the consolidated balance sheet. 

December 31, 2024 | 10-K 79

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2023
(In thousands)
Level 1 Level 2 Level 3 Total
Fair Value
Financial assets:        
Fixed maturity securities:
       
U.S. Treasury and U.S. Government-sponsored enterprises $ 6,062  3,653  —  9,715 
States and political subdivisions —  287,231  —  287,231 
Corporate 43  787,564  —  787,607 
Commercial mortgage-backed —  171  —  171 
Residential mortgage-backed —  97,123  —  97,123 
Asset-backed —  57,134  —  57,134 
Total fixed maturity securities
6,105  1,232,876  —  1,238,981 
Equity securities:        
Bond mutual funds 740  —  —  740 
Common stock 665  —  —  665 
Non-redeemable preferred stock —  — 
Non-redeemable preferred stock fund 3,870  —  —  3,870 
Total equity securities 5,282  —  —  5,282 
Other long-term investments (1)
—  —  —  82,460 
Total financial assets $ 11,387  1,232,876  —  1,326,723 
(1) In accordance with Subtopic 820-10, certain investments that are measured at fair value using the net asset value per share (or its equivalent) practical expedient have not been classified in the fair value hierarchy. The fair value amounts presented in this table permit reconciliation of the fair value hierarchy to the amounts presented in the consolidated balance sheet. 

FINANCIAL INSTRUMENTS VALUATION

FINANCIAL INSTRUMENTS CARRIED AT FAIR VALUE
 
Fixed maturity securities, available-for-sale.  At December 31, 2024, fixed maturity securities, valued using a third-party pricing source, totaled $1.2 billion for Level 2 assets and comprised 92.1% of total reported fair value of our financial assets. The Level 1 and Level 2 valuations are reviewed and updated quarterly through testing by comparisons to separate pricing models, other third-party pricing services, and back tested to recent trades. In addition, we obtain information annually relative to the third-party pricing models and review model parameters for reasonableness. There were no Level 3 assets as of December 31, 2024 and 2023. For the year ended December 31, 2024, there were no material changes to the valuation methods or assumptions used to determine fair values, and no broker or third-party prices were changed from the values received.
 
Equity securities.  Our equity securities are classified as Level 1 assets as their fair values are based upon quoted market prices.

Limited partnerships. The Company considers the net asset value ("NAV") to represent the value of the investment fund and is measured by the total value of assets minus the total value of liabilities. The following table includes information related to our investments in limited partnerships that calculate NAV per share. For these investments, which are measured at fair value on a recurring basis, we use the NAV per share to measure fair value. The Company recognized net investment related losses of $1.0 million on limited partnerships held for the year ended

December 31, 2024 | 10-K 80

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
December 31, 2024 and gains of $0.9 million for the year ended December 31, 2023. These investments are included in other long-term investments on the consolidated balance sheets.
December 31, 2024 December 31, 2023

(In thousands, except years)
Fair Value Using NAV Per Share Unfunded Commit-
ments
Range
(In years)
Fair Value Using NAV Per Share Unfunded Commit-
ments
Range
(In years)
Description
Limited partnerships:
Middle market Investments in privately-originated, performing senior secured debt primarily in North America-based companies $ 35,369  1,660  3 $ 34,858  3,452  4
Global equity fund Investments in common stocks of U.S., international developed and emerging markets with a focus on long-term capital growth 11,568  —  0 10,345  —  0
Late-stage growth Investments in private late-stage, established companies seeking capital to accelerate growth prior to an IPO or sale 27,825  8,134 
3 to 5
20,524  14,271 
4 to 6
Infrastructure Investments in environmental infrastructure and related technology, focusing on renewable power generation and distribution 18,575  5,637  9 16,733  9,576  10
Total limited partnerships $ 93,337  15,431  $ 82,460  27,299 

The majority of our limited partnership investments are not redeemable because distributions from the funds will be received when the underlying investments of the funds are liquidated. The life spans indicated above may be shortened or extended at the fund manager's discretion, typically in one or two-year increments. The global equity fund is redeemable monthly.

FINANCIAL INSTRUMENTS NOT CARRIED AT FAIR VALUE
 
Estimates of fair values are made at a specific point in time, based on relevant market prices and information about the financial instruments.  The estimated fair values of financial instruments presented below are not necessarily indicative of the amounts the Company might realize in actual market transactions.  

The carrying amount and fair value for the financial assets and liabilities on the consolidated financial statements not otherwise disclosed for the periods indicated were as follows:
  December 31, 2024 December 31, 2023
(In thousands) Carrying
Value
Fair
Value
Carrying
Value
Fair
Value
Financial assets:        
Policy loans $ 71,216  71,216  75,359  75,359 
Residential mortgage loans 33  34  42  42 
Cash and cash equivalents 29,271  29,271  26,997  26,997 
Financial liabilities:    
Annuity - investment contracts 68,888  63,629  67,690  63,283 
 
Policy loans. Policy loans had a weighted average annual interest rate of 7.7% at both December 31, 2024 and 2023 and no specified maturity dates.  Policy loans are an integral part of the life insurance policies we have in force, cannot be valued separately and are not marketable. Therefore, the fair value of policy loans approximates the carrying value reflected on the consolidated balance sheets and are considered Level 3 assets in the fair value hierarchy.


December 31, 2024 | 10-K 81

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Residential mortgage loan. The mortgage loan is secured principally by a residential property.  The interest rate for this loan was 7.0% at December 31, 2024 and 2023. At December 31, 2024, the remaining loan matures in four years.  Management estimated the fair value using an annual interest rate of 6.25% at both December 31, 2024 and 2023. Our mortgage loan is considered a Level 3 asset in the fair value hierarchy and is included in other long-term investments on the consolidated balance sheets.

Cash and cash equivalents. The fair value of cash and cash equivalents approximates carrying value and these assets are characterized as Level 1 assets in the fair value hierarchy.

Annuity liabilities. The fair value of the Company's liabilities under annuity contracts, which are considered Level 3 liabilities, was estimated at December 31, 2024 and 2023 using discounted cash flows based upon spot rates adjusted for various risk adjustments ranging from 3.96% to 4.96% and 3.80% to 4.50%, respectively. The fair value of liabilities under all insurance contracts are taken into consideration in the overall management of interest rate risk, which seeks to minimize exposure to changing interest rates through the matching of investment maturities with amounts due under insurance contracts.

Other long-term investments. Financial instruments included in other long-term investments are classified in various levels of the fair value hierarchy. The following table summarizes the carrying amounts of these investments.

As of December 31,
(In thousands)
2024 2023
Other long-term investments:
Limited partnerships $ 93,337  82,460 
FHLB common stock 212  202 
Mortgage loans 33  42 
All other investments 22  21 
Total other long-term investments $ 93,604  82,725 

We carried no limited partnership investments at cost at either December 31, 2024 or December 31, 2023.

We are a member of the FHLB of Dallas and such membership requires members to own stock in the FHLB. Our FHLB stock is carried at amortized cost, which approximates fair value.

(4) DEFERRED POLICY ACQUISITION COSTS AND COST OF INSURANCE ACQUIRED

The following tables roll forward the DAC and COIA balances for the years ended December 31, 2024 and 2023 by reporting cohort. Our reporting cohorts are Permanent, which summarizes insurance policies with premiums payable over the lifetime of the policy, and Permanent Limited Pay, which summarizes insurance policies with premiums payable for a limited time after which the policy is fully paid up. Both reporting cohorts include whole life and endowment policies.


December 31, 2024 | 10-K 82

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
DAC

Year Ended December 31, 2024
(In thousands)
Permanent Permanent Limited Pay Other Business Total
Life Insurance:
Balance, beginning of year $ 105,552  14,075  1,213  120,840 
Capitalizations 31,740  3,314  350  35,404 
Amortization expense (12,567) (1,001) (1,016) (14,584)
Balance, end of year
124,725  16,388  547  141,660 
Home Service Insurance:
Balance, beginning of year 43,280  10,564  1,084  54,928 
Capitalizations 4,643  1,017  238  5,898 
Amortization expense (2,267) (430) (154) (2,851)
Balance, end of year
45,656  11,151  1,168  57,975 
Consolidated:
Balance, beginning of year 148,832  24,639  2,297  175,768 
Capitalizations 36,383  4,331  588  41,302 
Amortization expense (14,834) (1,431) (1,170) (17,435)
Balance, end of year
$ 170,381  27,539  1,715  199,635 

Year Ended December 31, 2023
(In thousands)
Permanent Permanent Limited Pay Other Business Total
Life Insurance:
Balance, beginning of year $ 100,926  11,542  1,016  113,484 
Capitalizations 16,451  3,332  468  20,251 
Amortization expense (11,825) (799) (271) (12,895)
Balance, end of year
105,552  14,075  1,213  120,840 
Home Service Insurance:
Balance, beginning of year 38,793  9,729  921  49,443 
Capitalizations 6,570  1,232  248  8,050 
Amortization expense (2,083) (397) (85) (2,565)
Balance, end of year
43,280  10,564  1,084  54,928 
Consolidated:
Balance, beginning of year 139,719  21,271  1,937  162,927 
Capitalizations 23,021  4,564  716  28,301 
Amortization expense (13,908) (1,196) (356) (15,460)
Balance, end of year
$ 148,832  24,639  2,297  175,768 

DAC capitalization increased for the year ended December 31, 2024, compared to the same prior year period mainly from increased commissions from higher first year sales in our Life Insurance segment.


December 31, 2024 | 10-K 83

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
COIA

Year Ended December 31, 2024
(In thousands)
Permanent Permanent Limited Pay Other Business Total
Life Insurance:
Balance, beginning of year $ 249  695  406  1,350 
Amortization expense 350  (47) (406) (103)
Balance, end of year
599  648  —  1,247 
Home Service Insurance:
Balance, beginning of year 7,194  168  1,331  8,693 
Amortization expense (369) (7) (118) (494)
Balance, end of year
6,825  161  1,213  8,199 
Consolidated:
Balance, beginning of year 7,443  863  1,737  10,043 
Amortization expense (19) (54) (524) (597)
Balance, end of year
$ 7,424  809  1,213  9,446 

Year Ended December 31, 2023
(In thousands)
Permanent Permanent Limited Pay Other Business Total
Life Insurance:
Balance, beginning of year $ 267  750  444  1,461 
Amortization expense (18) (55) (38) (111)
Balance, end of year
249  695  406  1,350 
Home Service Insurance:
Balance, beginning of year 7,583  176  1,427  9,186 
Amortization expense (389) (8) (96) (493)
Balance, end of year
7,194  168  1,331  8,693 
Consolidated:
Balance, beginning of year 7,850  926  1,871  10,647 
Amortization expense (407) (63) (134) (604)
Balance, end of year
$ 7,443  863  1,737  10,043 


December 31, 2024 | 10-K 84

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Estimated amortization of COIA in each of the next five years and thereafter is as follows.  Actual future amortization will differ from these estimates due to variances from estimated future withdrawal assumptions.

(In thousands) Amount
Cost of insurance acquired:
Year:
2025 $ 635 
2026 582 
2027 534 
2028 491 
2029 453 
Thereafter 6,751 
Total cost of insurance acquired $ 9,446 

(5) POLICYHOLDERS’ LIABILITIES

LIABILITY FOR FUTURE POLICY BENEFITS

The following tables summarize balances of and changes in the liability for future policy benefits for our reporting cohorts: Permanent, which summarizes insurance policies with premiums payable over the lifetime of the policy,

December 31, 2024 | 10-K 85

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
and Permanent Limited Pay, which summarizes insurance policies with premiums payable for a limited time after which the policy is fully paid up. Both reporting cohorts include whole life and endowment policies.

December 31, 2024
(In thousands)
Life Insurance
Home Service Insurance
Permanent Permanent Limited Pay Total Permanent Permanent Limited Pay Total
Present Value of Expected Net Premiums:
Balance, beginning of year $ 244,917  13,260  258,177  98,831  14,926  113,757 
Beginning balance at original discount rate 252,426  13,533  265,959  102,045  15,512  117,557 
Effect of changes in cash flow assumptions 17,731  274  18,005  (462) 22  (440)
Effects of actual variances from expected experience (17,588) 1,646  (15,942) (7,931) (5,058) (12,989)
Adjusted beginning of year balance 252,569  15,453  268,022  93,652  10,476  104,128 
Issuances 101,962  3,612  105,574  14,783  2,306  17,089 
Interest accrual 11,576  527  12,103  4,246  520  4,766 
Net premiums collected (50,482) (4,455) (54,937) (12,113) 1,346  (10,767)
Derecognition and other (4,706) 43  (4,663) 458  84  542 
Ending balance at original discount rate 310,919  15,180  326,099  101,026  14,732  115,758 
Effect of changes in discount rates (11,001) (218) (11,219) (6,568) (854) (7,422)
Balance, end of year
$ 299,918  14,962  314,880  94,458  13,878  108,336 
Present Value of Expected Future Policy Benefits:
Balance, beginning of year $ 973,350  195,122  1,168,472  211,946  122,784  334,730 
Beginning balance at original discount rate 995,962  202,755  1,198,717  217,524  123,941  341,465 
Effect of changes in cash flow assumptions 18,320  735  19,055  (502) (1,078) (1,580)
Effects of actual variances from expected experience (13,669) 4,771  (8,898) (8,049) (2,408) (10,457)
Adjusted beginning of year balance 1,000,613  208,261  1,208,874  208,973  120,455  329,428 
Issuances 102,793  3,740  106,533  14,776  2,312  17,088 
Interest accrual 45,246  8,253  53,499  9,641  5,730  15,371 
Benefit payments (95,848) (19,185) (115,033) (15,255) (5,556) (20,811)
Derecognition and other (1,311) 728  (583) 420  75  495 
Ending balance at original discount rate 1,051,493  201,797  1,253,290  218,555  123,016  341,571 
Effect of changes in discount rates (54,937) (14,731) (69,668) (19,746) (11,377) (31,123)
Balance, end of year
$ 996,556  187,066  1,183,622  198,809  111,639  310,448 
Net liability for future policy benefits $ 696,638  172,104  868,742  104,351  97,761  202,112 
Plus: Flooring impact —  —  —  — 
Less: Reinsurance recoverable 1,639  —  1,639  —  —  — 
Net liability for future policy benefits, after reinsurance recoverable $ 695,001  172,104  867,105  104,351  97,761  202,112 

The Company performed its annual review of policy benefit reserves assumptions in the third quarter of 2024 and recorded the effects of changes in its cash flow assumptions, which resulted in a net increase in future policy benefit reserves, primarily from mortality and lapse assumptions that better reflect emerging experience for the new CICA Domestic block of business.

December 31, 2024 | 10-K 86

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)

For the year ended December 31, 2024, the Life Insurance segment increased reserves compared to the same period in 2023 due to the unfavorable impact of actual versus expected experience related to mortality and lapses. There was minimal impact to the Home Service Insurance segment resulting from actual to expected experience for the years ended December 31, 2024 and 2023.

December 31, 2023
(In thousands)
Life Insurance Home Service Insurance
Permanent Permanent Limited Pay Total Permanent Permanent Limited Pay Total
Present Value of Expected Net Premiums:
Balance, beginning of year $ 235,228  10,209  245,437  93,508  13,255  106,763 
Beginning balance at original discount rate 247,601  10,682  258,283  100,225  14,394  114,619 
Effect of changes in cash flow assumptions (210) 38  (172) (343) 85  (258)
Effects of actual variances from expected experience 4,184  1,536  5,720  (8,287) (6,402) (14,689)
Adjusted beginning of year balance 251,575  12,256  263,831  91,595  8,077  99,672 
Issuances 34,285  3,607  37,892  17,668  3,951  21,619 
Interest accrual 9,291  355  9,646  4,045  468  4,513 
Net premiums collected (43,307) (2,955) (46,262) (11,901) 2,832  (9,069)
Derecognition and other 582  270  852  638  184  822 
Ending balance at original discount rate 252,426  13,533  265,959  102,045  15,512  117,557 
Effect of changes in discount rates (7,509) (273) (7,782) (3,214) (586) (3,800)
Balance, end of year
$ 244,917  13,260  258,177  98,831  14,926  113,757 
Present Value of Expected Future Policy Benefits:
Balance, beginning of year $ 947,415  195,612  1,143,027  200,351  116,356  316,707 
Beginning balance at original discount rate 996,169  208,051  1,204,220  214,188  121,908  336,096 
Effect of changes in cash flow assumptions (389) (702) (1,091) (257) 331  74 
Effects of actual variances from expected experience 7,370  5,330  12,700  (8,126) (2,103) (10,229)
Adjusted beginning of year balance 1,003,150  212,679  1,215,829  205,805  120,136  325,941 
Issuances 34,922  3,792  38,714  17,664  3,973  21,637 
Interest accrual 43,275  8,355  51,630  9,339  5,667  15,006 
Benefit payments (85,257) (22,129) (107,386) (15,891) (6,002) (21,893)
Derecognition and other (128) 58  (70) 607  167  774 
Ending balance at original discount rate 995,962  202,755  1,198,717  217,524  123,941  341,465 
Effect of changes in discount rates (22,612) (7,633) (30,245) (5,578) (1,157) (6,735)
Balance, end of year
$ 973,350  195,122  1,168,472  211,946  122,784  334,730 
Net liability for future policy benefits $ 728,433  181,862  910,295  113,115  107,858  220,973 


December 31, 2024 | 10-K 87

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following table reconciles the net liability for future policy benefits shown above to the liability for future policy benefits reported in the consolidated balance sheets.

December 31, 2024
December 31, 2023
(In thousands) Life
Insurance
Home Service
Insurance
Consolidated Life
Insurance
Home Service
Insurance
Consolidated
Life Insurance:
Permanent $ 695,001  104,351  799,352  728,433  113,115  841,548 
Permanent limited pay 172,104  97,761  269,865  181,862  107,858  289,720 
Deferred profit liability 31,101  29,535  60,636  28,933  26,804  55,737 
Other 27,967  14,214  42,181  28,319  13,929  42,248 
Total life insurance 926,173  245,861  1,172,034  967,547  261,706  1,229,253 
Accident & Health:
Other 635  436  1,071  588  301  889 
Total future policy benefit reserves $ 926,808  246,297  1,173,105  968,135  262,007  1,230,142 

The following table provides the amount of undiscounted and discounted expected gross premiums and expected future benefit payments for long-term duration contracts.

December 31, 2024 December 31, 2023
(In thousands) Life
Insurance
Home Service
Insurance
Life
Insurance
Home Service
Insurance
Undiscounted:
Permanent:
Expected future gross premiums $ 770,148  444,658  621,935  455,552 
Expected future benefit payments 1,623,273  487,177  1,495,206  484,740 
Permanent Limited Pay:
Expected future gross premiums 45,502  74,616  47,161  77,266 
Expected future benefit payments 324,043  319,376  326,821  320,810 
Discounted:
Permanent:
Expected future gross premiums $ 570,976  257,925  481,963  275,629 
Expected future benefit payments 996,556  198,809  973,350  211,946 
Permanent Limited Pay:
Expected future gross premiums 40,627  48,690  42,138  53,075 
Expected future benefit payments 187,066  111,639  195,122  122,784 


December 31, 2024 | 10-K 88

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following tables summarize the amount of revenue and interest related to long-term duration contracts recognized in the consolidated statements of operations and comprehensive income (loss) as of the dates indicated.

For the Years Ended
(In thousands)
December 31, 2024 December 31, 2023
Gross Premiums Interest Expense Gross Premiums Interest Expense
Life Insurance Segment:
Life Insurance:
Permanent $ 105,236  33,670  93,917  33,984 
Permanent Limited Pay 17,004  8,978  16,396  8,923 
Other 12,651  —  12,813  — 
Less:
Reinsurance 5,465  —  1,702  — 
Total, net of reinsurance 129,426  42,648  121,424  42,907 
Accident & Health:
Other 766  —  725  — 
Less:
Reinsurance —  — 
Total, net of reinsurance 763  —  721  — 
Total $ 130,189  42,648  122,145  42,907 
Home Service Insurance Segment:
Life Insurance:
Permanent $ 32,808  5,395  33,263  5,294 
Permanent Limited Pay 7,832  6,537  8,576  6,388 
Other 1,522  —  1,371  — 
Less:
Reinsurance 27  —  25  — 
Total, net of reinsurance 42,135  11,932  43,185  11,682 
Accident & Health:
Other 1,022  —  916  — 
Total $ 43,157  11,932  44,101  11,682 

The following table provides the weighted-average durations of the liability for future policy benefits.

December 31, 2024 December 31, 2023
(In years) Life
Insurance
Home Service
Insurance
Life
Insurance
Home Service
Insurance
Permanent:
Duration at original discount rate 8.4 15.6 8.5 16.4
Duration at current discount rate 8.5 14.8 8.5 16.4
Permanent Limited Pay:
Duration at original discount rate 8.0 14.4 8.2 14.8
Duration at current discount rate 7.6 13.8 8.1 15.3


December 31, 2024 | 10-K 89

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following table provides the weighted-average interest rates for the liability for future policy benefits.

December 31, 2024 December 31, 2023
Life
Insurance
Home Service
Insurance
Life
Insurance
Home Service
Insurance
Permanent:
Interest rate at original discount rate 4.87  % 4.96  % 4.89  % 4.97  %
Interest rate at current discount rate 5.25  % 5.63  % 4.79  % 4.96  %
Permanent Limited Pay:
Interest rate at original discount rate 4.28  % 5.03  % 4.29  % 5.04  %
Interest rate at current discount rate 5.27  % 5.62  % 4.77  % 4.95  %

LIABILITY FOR POLICYHOLDERS’ ACCOUNT BALANCES

The following table presents the policyholders' account balances by range of guaranteed minimum crediting rates and the related range of the difference, in basis points, between rates being credited and the respective guaranteed minimums.
At Guaranteed Minimum 1 Basis Point-50 Basis Points Above 51 Basis Points-150 Basis Points Above Greater Than 150 Basis Points Above Total
December 31, 2024
(In thousands)
Range of Guaranteed Minimum Crediting Rates:
0.00% - 1.49%
$ 826  —  —  34,741  35,567 
1.50% - 2.99%
4,761  178  32,452  37,397 
3.00% - 4.49%
102,478  369  18,977  —  121,824 
Greater or equal to 4.50%
31,371  —  —  —  31,371 
Total $ 139,436  547  18,983  67,193  226,159 

At Guaranteed Minimum 1 Basis Point-50 Basis Points Above 51 Basis Points-150 Basis Points Above Greater Than 150 Basis Points Above Total
December 31, 2023
(In thousands)
Range of Guaranteed Minimum Crediting Rates:
0.00% - 1.49%
$ 784  —  1,146  34,886  36,816 
1.50% - 2.99%
33,073  671  49  —  33,793 
3.00% - 4.49%
105,684  —  —  105,693 
Greater or equal to 4.50%
31,400  —  —  —  31,400 
Total $ 170,941  680  1,195  34,886  207,702 


December 31, 2024 | 10-K 90

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following tables summarize balances of and changes in policyholders' account balances.

December 31, 2024
(In thousands, except for %)
Supplemental Contracts Without Life Contingencies Fixed Annuity
Dividend Accumulations
Premiums Paid in Advance
Balance, beginning of year $ 44,569  87,134  44,960  31,039 
Issuances 24,241  3,263  779  5,820 
Premiums received 438  4,201  5,703  778 
Interest credited 2,031  2,790  1,827  800 
Other —  —  — 
Less:
Surrenders and withdrawals —  9,308  5,501  8,540 
Benefit payments 10,870  —  —  — 
Balance, end of year
$ 60,414  88,080  47,768  29,897 
Weighted-average crediting rates 4.01  % 3.73  % 3.58  % 3.02  %
Cash surrender value $ 60,414  88,080  47,768  29,897 

December 31, 2023
(In thousands, except for %)
Supplemental Contracts Without Life Contingencies Fixed Annuity
Dividend Accumulations
Premiums Paid in Advance
Balance, beginning of year $ 32,995  86,807  41,663  34,603 
Issuances 22,387  2,741  660  3,693 
Premiums received 123  4,387  5,860  793 
Interest credited 1,483  2,653  1,364  1,627 
Other —  —  — 
Less:
Surrenders and withdrawals —  9,454  4,587  9,677 
Benefit payments 12,420  —  —  — 
Balance, end of year
$ 44,569  87,134  44,960  31,039 
Weighted-average crediting rates 4.00  % 3.56  % 3.04  % 2.95  %
Cash surrender value $ 44,569  87,134  44,960  31,039 


December 31, 2024 | 10-K 91

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following table reconciles policyholders' account balances shown above to the policyholders' account balance liability in the consolidated balance sheets.

As of December 31,
(In thousands)
2024 2023
Annuities:
Supplemental contracts without life contingencies $ 60,414  44,569 
Fixed annuity 88,080  87,134 
Unearned revenue reserve 1,483  1,513 
Total annuities $ 149,977  133,216 
Premiums paid in advance:
Premiums paid in advance $ 29,897  31,039 
Other 1,285  1,407 
Total premiums paid in advance $ 31,182  32,446 

(6) POLICY CLAIM LIABILITY

The following table presents information on changes in the liability for policy and contract claims.

Years ended December 31,
(In thousands)
2024 2023
Policy claims payable:
Balance at January 1 $ 6,637  9,884 
Less:  reinsurance recoverable 1,298  2,070 
Net balance at January 1 5,339  7,814 
Add claims incurred, related to:    
Current year 26,781  25,630 
Prior years(1)
(552) (522)
  26,229  25,108 
Deduct claims paid, related to:    
Current year 19,189  20,786 
Prior years 4,480  6,797 
  23,669  27,583 
Net balance December 31 7,899  5,339 
Plus:  reinsurance recoverable 923  1,298 
Balance at December 31 $ 8,822  6,637 
(1) This line is primarily impacted by the level of claim resolutions in the period compared to that which is expected by the reserve assumption. A positive number implies an unfavorable result where claim resolutions were less favorable than assumed while a negative number implies a favorable result compared to assumptions. Our claim assumptions will vary from actual experience in any one period, either favorably or unfavorably.

(7) REINSURANCE

In the normal course of business, the Company reinsures portions of certain policies that we underwrite to mitigate exposure to potential losses and/or to provide additional capacity for growth. In our international business, we generally retain $100,000 on any one individual life insurance policy and reinsure the death benefit amount above $100,000. We also reinsure 100% of our accidental death benefit rider coverage. In the second quarter of 2024, CICA Domestic entered into a coinsurance agreement with RGA Reinsurance Company ("RGA"). Under this agreement, CICA Domestic initially elected for RGA to reinsure 50% of its newly written final expense business. The

December 31, 2024 | 10-K 92

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Company remains contingently liable in the event that any of the reinsurers are unable to meet their obligations under any reinsurance agreement.

Prior to 2024, the Company maintained catastrophic reinsurance for its Louisiana property and casualty business operated through Security Plan Fire Insurance Company. This reinsurance had a net retention on any one loss of $30,000, which was the maximum policy limit on any single risk. The Company ceased this business in June 2023 and thus did not renew this reinsurance.

Our amounts recoverable from reinsurers represent receivables from and reserves ceded to reinsurers.  We obtain reinsurance from multiple reinsurers and monitor our reinsurance concentration as well as the financial strength ratings of our reinsurers. Their ratings by A.M. Best Company range from A- (Excellent) to A+ (Superior).  
 
A summary of insurance in force, along with assumed and ceded life reinsurance activity, is summarized below as of the periods indicated.

December 31,
(In thousands)
2024 2023
Insurance in force:
Direct life insurance in force $ 5,227,506  4,922,254 
Aggregate assumed life insurance in force 3,427  3,772 
Aggregate ceded life insurance in force (821,215) (619,597)
Net life insurance in force $ 4,409,718  4,306,429 

The Company's reinsurance recoverable on ceded reinsurance was $6.9 million and $4.0 million in 2024 and 2023, respectively.   Premiums, claims and surrenders assumed and ceded and expenses ceded for all lines of business are summarized for the periods indicated below.

Years ended December 31,
(In thousands)
2024 2023
Premiums from short duration contracts:
   
Direct $ 1,837  4,425 
Ceded (16) (1,792)
Net premiums earned 1,821  2,633 
Premiums from long duration contracts:
   
Direct 176,999  166,132 
Assumed 67  68 
Ceded (5,559) (1,794)
Net premiums earned 171,507  164,406 
Total premiums earned $ 173,328  167,039 
Claims and surrenders assumed $ 122  113 
Claims and surrenders ceded
$ (2,341) (936)
Commissions assumed and (ceded)
$ (5,539) 35 
Other general expenses ceded $ (960) — 
 
(8) COMMITMENTS AND CONTINGENCIES

LITIGATION AND REGULATORY ACTIONS

From time to time, we are subject to legal and regulatory actions relating to our business. We may incur defense costs, including attorneys' fees, and other direct litigation costs associated with defending claims. If we suffer an adverse judgment as a result of litigation claims, it could have a material adverse effect on our business, results of

December 31, 2024 | 10-K 93

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
operations and financial condition. The Company's policy is to accrue for defense costs as those services are provided.

Trade Secret Lawsuit

In the first quarter of 2024, a jury trial was held in the “trade secret lawsuit”. The trade secret lawsuit was filed in 2018 by Citizens, CICA Life Ltd. (Bermuda) and CICA Life Insurance Company of America (collectively, the “Citizens Companies,” “we,” "us" or "our") against certain former employees and independent consultants who we alleged unlawfully took Citizens’ confidential information in order to unfairly compete with us. Our claims against these parties included various unfair competition, tortious interference, breach of contract and other related claims.

As previously disclosed, the jury found that Citizens should pay Alexis Delgado and Carlos Nalsen Landa, former independent consultants, approximately $1.3 million for “money had and received”, an equitable theory that claimed that the Citizens Companies would be unjustly enriched if they didn’t pay past and future commissions to Delgado and Landa. Additionally, the trial court awarded defendants Michael P. Buchweitz and Randall Riley approximately $3.5 million of their legal fees incurred during the trade secret lawsuit. On August 16, 2024, the judge signed a Final Judgment reflecting the jury decision and the court award of the legal fees. We do not believe the jury properly found that Delgado or Landa were entitled to any prior or future commissions as there was no evidence that we actually held any amount of commissions that they claim they should have received. We also do not believe that Riley or Buchweitz are entitled to legal fees because they were found to have breached the contracts whose fee shifting provisions they sought to invoke. Both of these judgments have been accrued pending the result of our appeal.

On September 17, 2024, we filed an appeal bond with the trial court in order to stay any execution of the judgment against us.

We have appealed the judgment against us and the appeal is currently pending in the Court of Appeals, Third District of Texas.

CREDIT FACILITY

On May 3, 2024, the Company renewed its $20 million senior secured revolving credit facility (the “Credit Facility”) with Regions Bank ("Regions"). The Credit Facility has a three-year term, maturing on May 5, 2027, and allows the Company to borrow up to $20 million for working capital purposes, capital expenditures and other corporate purposes.

Revolving loans may be requested by the Company in aggregate minimum principal amounts of $0.5 million per loan. At the Company's election, the revolving loans may either bear a rate (a fluctuating rate per annum) equal to the greatest of (a) Regions' prime rate, (b) the federal funds rate plus 0.50%, (c) the index rate plus 1.00% or (d) 0.75%. The Company is required to pay Regions a quarterly commitment fee of 0.375% of the unused portion of the Credit Facility, which the Company expenses as it is incurred.

Obligations under the Credit Facility are secured by substantially all of the assets of the Company other than the equity interests its subsidiaries, real estate owned by the Company, and other limited exceptions. The Credit Facility contains customary events of default and financial, affirmative and negative covenants, including but not limited to restrictions on indebtedness, liens, investments, asset dispositions and restricted payments. As of December 31, 2024, the Company had not borrowed any funds against the Credit Facility and was not in violation of any covenants.

CONTRACTUAL OBLIGATIONS

The Company leases home office space in Austin, Texas for Citizens and in Puerto Rico for NES as well as several district office locations related to our Home Service Insurance segment across Louisiana, Mississippi and Arkansas, which are classified as operating leases. Certain operating leases include renewal options that extend the lease term. The exercise of lease renewal options is at our sole discretion when it is reasonably certain that we will exercise such option. Leases with an initial term of 12 months or less are immaterial to the consolidated financial statements and are recognized as lease expense on a straight-line basis over the lease term and not recorded on the consolidated balance sheets.

Our operating lease liabilities had a weighted-average lease term of 5.8 years remaining as of December 31, 2024.

December 31, 2024 | 10-K 94

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)

Maturities of our remaining operating lease liabilities as of December 31, 2024 are as follows.
(In thousands) Operating Lease Payments
Maturity of operating lease liabilities:
2025 $ 1,433 
2026 1,385 
2027 1,403 
2028 1,438 
2029 1,474 
After 2029 1,253 
Total operating lease liabilities
8,386 
Interest expense (597)
Present value of operating lease liabilities $ 7,789 

We record the lease right-of-use asset in Property and Equipment, Net and the lease liability in Other Liabilities using a weighted average discount rate of 2.71%. Cash payments related to the operating lease liabilities were $1.5 million and $1.4 million for the years ended December 31, 2024 and 2023, respectively, and were reported in operating cash flows.

The Company does not engage in lease agreements among related parties.

As of December 31, 2024, CICA International is committed to fund investments up to $15.4 million related to limited partnership investments.

(9) STOCKHOLDERS' EQUITY AND RESTRICTIONS

STOCK

Our Restated and Amended Articles of Incorporation authorize the issuance of 127,000,000 shares, of which 100,000,000 shares shall be Class A common stock, 2,000,000 shares shall be Class B common stock, and 25,000,000 shall be preferred stock. Both authorized classes of common stock are equal in all respects, except (a) each share of Class A common stock is entitled to receive twice the cash dividends paid on a per share basis to the Class B common stock, if any; and (b) the holders of the Class B common stock have the exclusive right to elect a simple majority of the Board of Directors of Citizens. Citizens currently has no outstanding preferred stock or Class B common stock other than that held in treasury.

A summary of the change in the number of shares of Class A common stock and treasury stock issued is as follows:

(In thousands) Common Stock Treasury
Class A Stock
Balance at December 31, 2022
53,758  4,937 
Stock issued for compensation 125  — 
Acquisition of Class A shares —  393 
Balance at December 31, 2023
53,883  5,330 
Stock issued for compensation 352  — 
Balance at December 31, 2024
54,235  5,330 


December 31, 2024 | 10-K 95

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted earnings per share.
 
Years ended December 31,
(In thousands, except per share amounts)
2024 2023
Basic and diluted earnings per share:
Numerator:    
Net income
$ 14,912  24,437 
Net income allocated to Class A common stock
$ 14,912  24,437 
Denominator:
Weighted average shares of Class A outstanding - basic
49,738  49,696 
Weighted average shares of Class A outstanding - diluted
50,748  50,681 
Basic earnings per share of Class A common stock
$ 0.30  0.49 
Diluted earnings per share of Class A common stock
$ 0.29  0.48 

STATUTORY CAPITAL AND SURPLUS

The table below shows the combined total of all of our domestic insurance subsidiaries' statutory capital and surplus and statutory net income (loss) for life insurance operations and property insurance operations, although these amounts are not all available as dividends to Citizens since CICA Domestic is the only subsidiary directly owned by Citizens.  All other domestic subsidiaries are owned by CICA Domestic. SPFIC, our property insurance subsidiary, was dissolved during 2024.

As of December 31,
(In thousands)
2024 2023
Combined statutory capital and surplus:
Life insurance operations $ 28,814  29,416 
Property insurance operations —  5,692 
Total combined statutory capital and surplus $ 28,814  35,108 
Years ended December 31,
(In thousands)
2024 2023
Combined statutory net income (loss):
Life insurance operations $ (9,996) (3,606)
Property insurance operations (294) (1,219)
Total combined statutory net income (loss) $ (10,290) (4,825)
 
Generally, the net assets of the domestic insurance subsidiaries available for transfer to their immediate parent are limited to the lesser of the subsidiary's net gain from operations during the preceding year or 10% of the subsidiary's net statutory surplus as of the end of the preceding year as determined in accordance with accounting practices prescribed or permitted by insurance regulatory authorities.  Under these practices, total surplus at December 31, 2024 was $25.7 million and net loss from operations was $10.2 million for CICA Domestic for the year ended December 31, 2024.  Based upon these amounts, no dividend could be paid to the Company without prior regulatory approval in 2025. Payments of dividends in excess of such amounts would generally require approval by regulatory authorities.

Our domestic insurance subsidiaries have calculated their risk-based capital ("RBC") in accordance with the National Association of Insurance Commissioners' ("NAIC") Model Rule and the RBC rules as adopted by their

December 31, 2024 | 10-K 96

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
respective states of domicile. All domestic insurance subsidiaries exceeded the minimum capital requirements at December 31, 2024. On March 27, 2024, Citizens and the Colorado Division of Insurance entered into a capital maintenance agreement that specifies that Citizens will infuse capital as needed to ensure that CICA Domestic's RBC remains above 350%. As CICA Domestic's RBC exceeded 350% at December 31, 2024, no capital contribution was necessary.

CICA International is a Puerto Rico domiciled company. The Insurance Code of Puerto Rico does not specifically set forth minimum capital and surplus standards, but rather requires that an insurer submit a business plan for approval to the Office of the Commissioner of Insurance ("OIC") that includes proposed minimum capital and surplus. CICA International is required to maintain a minimum of $750,000 in capital and maintain a premium to surplus ratio of 7 to 1. CICA International began issuing new business as of January 1, 2023 and received the transfer of all of CICA Bermuda's in force insurance business as of August 31, 2023. CICA International's capital exceeds both of the required minimum capital and related ratio.

As of December 31,
(In thousands)
2024 2023
CICA International capital and surplus
$ 91,513  66,619 


Years ended December 31,
(In thousands)
2024 2023
CICA International net income
$ 18,871  27,484 

As stated above, CICA International exceeded both of the capital and surplus metrics established by the OIC. CICA International could pay up to $1.0 million in dividends during 2025 without regulatory approval.

(10) SEGMENT AND OTHER OPERATING INFORMATION

The Company's segments are defined by management's reporting structure and operating activities. The chief operating decision maker ("CODM"), our President and Chief Executive Officer, reviews and analyzes income statement information by segment to make decisions, assess financial performance and allocate resources across the Company in order to meet the overall strategic objectives of the Company. The Company has two reportable segments:  Life Insurance and Home Service Insurance.

Our Life Insurance segment issues endowment contracts, which are principally accumulation contracts that incorporate an element of life insurance protection, and whole life insurance to non-U.S. residents through CICA International.  These contracts are designed to provide a fixed amount of insurance coverage over the life of the insured and may utilize rider benefits to provide additional coverage and annuity benefits to enhance accumulations. CICA Domestic issues whole life, final expense and life products with living benefits throughout the U.S.

Our Home Service Insurance segment operates through our subsidiaries SPLIC and MGLIC, and focuses on the life insurance needs of the lower-income markets, primarily in Louisiana, Mississippi and Arkansas.  SPLIC also issues critical illness policies. Our policies are sold and serviced through funeral homes and independent agents who sell policies, collect premiums and service policyholders.  SPFIC sold property insurance policies in Louisiana and Arkansas until operations were ceased effective June 30, 2023. SPFIC was dissolved during 2024.

The Life Insurance and Home Service Insurance portions of the Company constitute separate businesses. In addition to the Life Insurance and Home Service Insurance business, the Company also operates other non-insurance portions of the Company ("Other Non-Insurance Enterprises"), which primarily include the Company’s IT and corporate-support functions.

The accounting policies of the reportable segments and Other Non-Insurance Enterprises are presented in accordance with U.S. GAAP and are the same as those described in the summary of significant accounting policies.  The CODM evaluates profit and loss performance based on U.S. GAAP net income (loss) before federal income taxes for its two reportable segments. The Company's Other Non-Insurance Enterprises represents the only reportable difference between segments and consolidated operations.


December 31, 2024 | 10-K 97

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Year ended December 31, 2024
(In thousands)
Life
Insurance
Home
Service Insurance
Other
Non-Insurance
Enterprises
Consolidated
Revenues:        
Premiums:
Life insurance $ 129,426  42,135  —  171,561 
Accident and health insurance 763  1,022  —  1,785 
Property insurance —  (18) —  (18)
Net investment income (loss) 54,666  14,162  884  69,712 
Investment related gains (losses), net (2,185) (424) (17) (2,626)
Other income (loss) 4,483  21  83  4,587 
Total revenues 187,153  56,898  950  245,001 
Benefits and expenses:        
Insurance benefits paid or provided:        
Claims and surrenders 123,020  23,062  —  146,082 
Increase in future policy benefit reserves (10,501) 6,215  —  (4,286)
Policyholder liability remeasurement (gain) loss
5,380  (624) —  4,756 
Policyholders' dividends 5,332  23  —  5,355 
Total insurance benefits paid or provided 123,231  28,676  —  151,907 
Commissions 35,795  13,323  —  49,118 
Other general expenses 25,898  14,972  11,396  52,266 
Capitalization of deferred policy acquisition costs (35,404) (5,898) —  (41,302)
Amortization of deferred policy acquisition costs 14,584  2,851  —  17,435 
Amortization of cost of insurance acquired 103  494  —  597 
Total benefits and expenses 164,207  54,418  11,396  230,021 
Income (loss) before federal income tax $ 22,946  2,480  (10,446) 14,980 


December 31, 2024 | 10-K 98

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Year ended December 31, 2023
(In thousands)
Life
Insurance
Home
Service Insurance
Other
Non-Insurance
Enterprises
Consolidated
Revenues:        
Premiums:
Life insurance $ 121,424  43,185  —  164,609 
Accident and health insurance 721  916  —  1,637 
Property insurance —  793  —  793 
Net investment income (loss) 54,352  13,832  1,070  69,254 
Investment related gains (losses), net 301  522  (63) 760 
Other income (loss) 3,605  17  3,627 
Total revenues 180,403  59,265  1,012  240,680 
Benefits and expenses:        
Insurance benefits paid or provided:        
Claims and surrenders 113,428  22,565  —  135,993 
Increase in future policy benefit reserves (10,931) 5,307  —  (5,624)
Policyholder liability remeasurement (gain) loss
4,153  307  —  4,460 
Policyholders' dividends 5,512  30  —  5,542 
Total insurance benefits paid or provided 112,162  28,209  —  140,371 
Commissions 22,896  16,345  —  39,241 
Other general expenses 23,969  16,690  6,472  47,131 
Capitalization of deferred policy acquisition costs (20,251) (8,050) —  (28,301)
Amortization of deferred policy acquisition costs 12,895  2,565  —  15,460 
Amortization of cost of insurance acquired 111  493  —  604 
Total benefits and expenses 151,782  56,252  6,472  214,506 
Income (loss) before federal income tax $ 28,621  3,013  (5,460) 26,174 
The Company categorizes premiums in two categories - first year premiums are premiums received within the first 12 months of a policy's issuance and any premiums received thereafter are renewal premiums. A summary of the direct premiums for the Life Insurance segment is detailed below.

Years ended December 31,
(In thousands)
Life Insurance Segment
2024 2023
Premiums:    
Direct premiums:
First year $ 27,796  13,479 
Renewal 107,861  110,372 
Total direct premiums 135,657  123,851 
Reinsurance
(5,468) (1,706)
Total premiums $ 130,189  122,145 


December 31, 2024 | 10-K 99

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
Since the property casualty business was dissolved during 2024, a summary of the Home Service Insurance segment direct life and A&H premium breakout is detailed below.
Years ended December 31,
(In thousands)
Home Service Insurance Segment
2024 2023
Direct life and A&H premiums:
   
First year $ 5,226  5,810 
Renewal 37,958  38,316 
Total direct life and A&H premiums
$ 43,184  44,126 

The table below summarizes assets by segment.

December 31,
(In thousands)
2024 2023
Assets:    
Segments:
Life Insurance $ 1,291,300  1,267,243 
Home Service Insurance 358,788  359,773 
Total Segments
1,650,088  1,627,016 
Other Non-Insurance Enterprises 35,237  41,912 
Total assets $ 1,685,325  1,668,928 

GEOGRAPHIC INFORMATION

The following table sets forth the Company's annual total of earned premiums by country of policyholder residence for the years indicated.

Years ended December 31,
(In thousands)
2024 2023
Area:    
United States $ 58,468  50,594 
Colombia 25,727  25,453 
Taiwan 16,690  17,760 
Venezuela 14,305  15,143 
Ecuador 13,159  13,379 
Argentina 10,319  9,533 
Other foreign countries 39,317  38,943 
Reinsurance and change in premium accruals (4,657) (3,766)
Total premiums $ 173,328  167,039 

(11) INCOME TAXES

CICA International and CICA Bermuda are considered controlled foreign corporations for federal income tax purposes. As a result, the insurance activity of CICA International and CICA Bermuda are subject to Subpart F of the Internal Revenue Code ("IRC") and are included in Citizens’ taxable income. Due to the 0% enacted tax rate in Bermuda for all periods prior to the transfer of CICA Bermuda's insurance in force business to CICA International, there are no deferred taxes recorded for CICA Bermuda's temporary differences. The Government of Puerto Rico

December 31, 2024 | 10-K 100

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
approved a tax exemption decree for CICA International which freezes the income tax rate at 0% on taxable earnings up to $1.2 million and 4% on any taxable earnings in excess of $1.2 million for a minimum of 15 years.

In connection with the transfer of CICA Bermuda’s business from a zero tax jurisdiction to CICA International’s 4% tax jurisdiction in Puerto Rico, certain opening tax assets and liabilities, mainly related to investments, DAC and reserves, were established and the Company's consolidated deferred federal income tax liability was reduced by $4.4 million. Since the transfer was between companies under common control, the $4.4 million reduction in the deferred federal income tax liability was recorded as a credit to equity, $1.4 million of which increased retained earnings and $3.0 million of which reduced accumulated other comprehensive income (loss), based on the nature of the components during 2023 in accordance with ASC Topic 805.

A summary of the income (loss) before federal income tax expense, by jurisdiction, is as follows:

Years ended December 31,
(In thousands)
2024 2023
Income (loss) before federal income tax:
United States $ (4,317) (214)
Puerto Rico 19,297  11,514 
Bermuda —  14,874 
Total income before federal income tax
$ 14,980  26,174 

Federal income tax expense (benefit) consists of:

Years ended December 31,
(In thousands)
2024 2023
Current income tax expense (benefit) related to:
United States - normal operations
$ 286  1,271 
United States - UTP impact
—  (971)
Puerto Rico
1,582 577
Bermuda
—  — 
Total current income tax expense
1,868  877 
Deferred income tax expense (benefit) related to:
United States
(908) 968 
Puerto Rico
(892) (108)
Bermuda
—  — 
Total deferred income tax expense (benefit)
(1,800) 860 
Total federal income tax expense (benefit)
$ 68  1,737 


December 31, 2024 | 10-K 101

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
A reconciliation between the U.S. corporate income tax rate and the effective income tax rate is as follows:

Years ended December 31,
(In thousands, except for %)
2024 % 2023 %
Expected federal income tax expense (benefit):
$ 3,146  21.0  % $ 5,497  21.0  %
Foreign tax effects:
Puerto Rico:
Statutory tax rate difference between Puerto Rico
and United States
(3,280) (21.9) (5,029) (19.2)
Income tax exclusion
(48) (0.3) (48) (0.2)
Other (35) (0.2) —  — 
Effect of cross-border tax laws:
Subpart F inclusions
(524) (3.5) 1,595  6.1 
PFIC QEF inclusions
800  5.3  570  2.2 
Other —  —  — 
Nontaxable or nondeductible items:
Tax-exempt interest and dividends-received deduction (23) (0.1) (35) (0.1)
Compensation limitation under Section 162(m) & 280(g)
(2) —  80  0.3 
Other
52  0.3  —  — 
Changes in unrecognized tax benefits
—  —  (971) (3.7)
Other (20) (0.1) 78  0.2 
Total federal income tax expense (benefit) $ 68  0.5  % $ 1,737  6.6  %

A summary of the total federal income tax payments made and refunds received by jurisdiction is as follows:

Years ended December 31,
(In thousands)
2024 2023
Tax payments (refunds)
United States $ (828) 1,798 
Puerto Rico 1,300 
Bermuda —  — 
Total tax payments
$ 472  1,799 

December 31, 2024 | 10-K 102

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The components of deferred federal income taxes are as follows:

December 31,
(In thousands)
2024 2023
Deferred tax assets:    
Future policy benefit reserves $ —  739 
Net operating and capital loss carryforwards 1,774  353 
Accrued policyholder dividends and expenses 200  218 
Deferred intercompany loss 1,721  1,780 
Unrealized losses on investments available-for-sale
15,816  12,786 
Accrued compensation 745  379 
Lease liability 1,628  1,895 
Fixed assets
394  249 
Other 1,065  270 
Total gross deferred tax assets 23,343  18,669 
Less:
Valuation allowance 5,073  4,468 
Net deferred tax assets 18,270  14,201 
Deferred tax liabilities:    
DAC, COIA and intangible assets (14,619) (11,556)
Future policy benefit reserves (4,363) — 
Investments
(316) (322)
Tax reserves transition liability (747) (1,494)
Right-of-use lease asset (1,628) (1,895)
Other (39) (36)
Total gross deferred tax liabilities (21,712) (15,303)
Net deferred tax liability $ (3,442) (1,102)

A summary of changes in the components of deferred federal and state income taxes is as follows:

December 31,
(In thousands)
2024 2023
Deferred federal and state income taxes:    
Balance January 1, $ (1,102) (3,653)
Deferred tax benefit (expense) 1,800  (860)
Investments available-for-sale 3,031  2,424 
Change in valuation allowance (605) (230)
Effects of unrealized gains (losses) on reserves
(6,566) 1,217 
Balance December 31, $ (3,442) (1,102)

The Company and our subsidiaries have $6.3 million in net operating loss carryforwards in the U.S. at December 31, 2024. The Company and our subsidiaries have capital loss carryforwards of $2.0 million in the U.S. and $0.5 million in Puerto Rico at December 31, 2024, which begin expiring in 2026 and 2031, respectively.


December 31, 2024 | 10-K 103

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
At December 31, 2024 and 2023, we determined it was more likely than not that a portion of our capital deferred tax assets would not be realized in their entirety. Thus, the Company holds valuation allowances of $5.1 million and $4.5 million in other comprehensive income (loss) at December 31, 2024 and 2023, respectively.

The Company recognizes only the impact of tax positions that, based on their technical merits, are more likely than not to be sustained upon an audit by the taxing authority.

A reconciliation of unrecognized tax benefits is as follows:

Years ended December 31,
(In thousands)
2024 2023
Balance January 1,
$ —  971 
Reductions for tax positions of prior years —  (971)
Balance December 31, $ —  — 

The Company accrued an uncertain tax position of $1.0 million at December 31, 2022 which would have affected the effective tax rate if recognized. However, the Company released all of the remaining uncertain tax positions, including interest, during the fourth quarter of 2023 following the expiration of the statute of limitations on the tax year ended December 31, 2019. The Company has no uncertain tax positions as of December 31, 2024.

The Company’s practice is to recognize interest and penalties related to income tax matters in income tax expense.  In the consolidated statements of operations and comprehensive income (loss), we recorded no interest income for the year ended December 31, 2024 and $0.2 million for the year ended December 31, 2023.

The Coronavirus Aid, Relief, and Economic Security Act ("CARES Act") was enacted on March 27, 2020 in response to the COVID-19 pandemic. The CARES Act, among other things, permitted net operating losses incurred in 2018, 2019 and 2020 to be carried back to each of the five preceding taxable years to generate a refund of previously paid income taxes. During the year ended December 31, 2022, the Company was able to claim a net refund for taxes paid in preceding years as a result of the CARES Act. As of December 31, 2024, the Company has an accrued tax refund remaining of $0.7 million.

The American Rescue Plan Act of 2021 was enacted on March 11, 2021 and the Inflation Reduction Act was enacted on August 16, 2022. These Acts did not have a material impact on the Company's financial statements.

The Company's federal income tax return is filed on a consolidated basis with the following entities:
 
Citizens, Inc.
CICA Life Insurance Company of America
Magnolia Guaranty Life Insurance Company
Security Plan Life Insurance Company
Security Plan Fire Insurance Company
Computing Technology, Inc.

The method of tax allocation among companies is subject to a written tax sharing agreement, approved by the Board of Directors, whereby allocation is made primarily on a separate return basis pursuant to the wait-and-see method.  Under this method, consolidated group members are not given current credit or refunds for net operating losses until taxable income on a separate return basis is generated. Intercompany tax balances are settled at least annually.

The Company and our subsidiaries file income tax returns in the U.S. federal jurisdiction and various U.S. states. Our subsidiaries are subject to examination by U.S. tax authorities for tax years ending after December 31, 2021.

The Company's Puerto Rico subsidiaries are subject to examination by Puerto Rico tax authorities for tax years ending after December 31, 2022.


December 31, 2024 | 10-K 104

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
(12) OTHER COMPREHENSIVE INCOME (LOSS)

The changes in the components of other comprehensive income (loss) are reported net of the effects of income taxes of 21% for domestic entities and 4% for Puerto Rican entities as indicated below.

(In thousands) Amount Tax Effect Total
Year ended December 31, 2024:      
Unrealized gains (losses):      
Unrealized holding gains (losses) arising during the period $ (30,982) 2,572  (28,410)
Reclassification adjustment for (gains) losses included in net income (loss)
699  (147) 552 
Unrealized holding gains (losses), net
(30,283) 2,425  (27,858)
Change in current discount rate for liability for future policy benefits
56,613  (6,565) 50,048 
Other comprehensive income (loss) $ 26,330  (4,140) 22,190 
Year ended December 31, 2023:      
Unrealized gains (losses):      
Unrealized holding gains (losses) arising during the period $ 50,894  971  51,865 
Reclassification adjustment for (gains) losses included in net income (loss)
756  (159) 597 
Unrealized holding gains (losses), net
51,650  812  52,462 
Change in current discount rate for liability for future policy benefits
(34,790) 1,217  (33,573)
Other comprehensive income (loss) $ 16,860  2,029  18,889 

(13) STOCK COMPENSATION

Citizens grants stock-based compensation in the form of restricted stock units ("RSUs") and beginning in 2024, performance share units ("PSUs"). All stock awards are granted pursuant to the Citizens, Inc. Omnibus Incentive Plan (the "Plan"), which was approved by our shareholders in 2017. There were 3,000,000 shares authorized to be granted under the Plan. Awards may be granted under the Plan until June 05, 2027.

Restricted Stock Units. RSUs consist of time-vested grants and give the grantee the right to receive one share of our Class A common stock in the future for each RSU granted, subject to certain restrictions and a risk of forfeiture. For non-employee directors, RSUs are granted annually on the date of the annual shareholders meeting and vest one year from the date of grant, subject to continued service on the Board. Employee RSU grants vest over three years, subject to continued employment (except in the case of retirement, death or disability).


December 31, 2024 | 10-K 105

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
The following table provides a rollforward of RSU activity for the two-year period ended December 31, 2024.

Restricted Stock Units Units
Weighted Average Grant Date Fair Value
(In thousands)
Outstanding at December 31, 2022 266  $ 4.65 
Granted 464  3.03 
Less:
Vested 148  4.56 
Forfeited 4.47 
Outstanding at December 31, 2023 574  3.37 
Granted 892  2.29 
Less:
Vested 433  2.73 
Forfeited 17  2.84 
Outstanding at December 31, 2024 1,016  $ 2.70 

In 2024, we recognized $1.5 million of expense for RSUs granted on or prior to December 31, 2024, while $1.8 million was unrecognized and is expected to be amortized up to two years. We also recognized compensation expenses of $1.4 million and $0.6 million in 2024 and 2023, respectively, related to RSU awards that vested during these periods. The aggregate intrinsic value of RSUs vested during the years ended December 31, 2024 and 2023 was $1.2 million and $0.4 million, respectively.

Performance Share Units. In 2024, the Board of Directors granted PSUs to a limited number of senior executives. PSUs have a three-year performance period and and give the grantee the right to receive one share of our Class A common stock in the future for each PSU granted, subject to subject to certain restrictions and a risk of forfeiture. While the PSU grant specifies a stated target number of shares, the grantees can earn up to 200% of the target PSUs awarded based on the achievement of the Board approved metric over the performance period. PSUs are not settled in shares until the Board certifies that the approved performance metrics have been met. Employees must continue to be employed during the performance period in order to receive shares, except in the case of death or disability, change in control, retirement (settled pro-rata) or certain involuntary terminations (settled pro-rata).

The following table provides a rollforward of PSU activity for the period beginning on the first date of grant and ending on December 31, 2024.

Performance Stock Units
Units
Weighted Average Grant Date Fair Value
(In thousands)
Outstanding at March 28, 2024
—  $ — 
Granted 333  2.14 
Less:
Forfeited 83  2.14 
Outstanding at December 31, 2024 250 
(1)
$ 2.14 
(1) The number of PSUs represents the base number of PSUs that may vest. The actual number of PSUs that vest will be between 0 and 500,000, depending on the Company's achievement of certain performance goals.


December 31, 2024 | 10-K 106

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
In 2024, for the PSU grants, we recognized $0.1 million of expense, while $0.2 million was unrecognized and is expected to be amortized over the next two years. As of December 31, 2024, management estimates that the probability of achieving the performance targets was 50%.

(14) BENEFIT PLANS

The Company sponsors a defined contribution retirement plan.  The plan was initially established as the Citizens, Inc. Profit Sharing Plan and was restated as the Citizens, Inc. 401(k) Retirement and Profit Sharing Plan effective March 1, 2016. There have been no profit sharing contributions since 2014.

The 401(k) plan automatically enrolls employees who have completed three months of service. Voluntary contributions are made by employees and the Company provides a matching contribution based upon the employee's level of contribution. The Company's expense was $0.8 million in both 2024 and 2023.

Until December 31, 2024, the Company was primarily self-insured for employee health benefits.  The Company recorded its self-insurance liability based on an estimate of claims incurred but not yet reported. Through December 31, 2024, we also had stop-loss coverage for amounts in excess of $80,000 per individual per year. 
 
(15) RELATED PARTY TRANSACTIONS

The Company has various routine related party transactions in conjunction with our holding company structure, such as management service agreements related to costs incurred, a tax sharing agreement between entities, and inter-company dividends and capital contributions. We perform an expense study on an annual basis, utilizing an enterprise-wide time study, and we adjust cost allocations among entities as needed based upon this review.  Any allocation changes are reflected in the segment operations, but do not impact consolidated expenses. There were no changes related to these relationships during the year ended December 31, 2024 and no additional related party transactions.

(16) QUARTERLY FINANCIAL INFORMATION (Unaudited)

The following table contains selected unaudited financial data for each quarter.

(In thousands, except per share amounts) Fourth
Quarter
Third
Quarter
Second
Quarter
First
Quarter
2024        
Revenues $ 63,474  61,731  62,084  57,712 
Benefits and expenses 59,758  58,694  58,782  52,787 
Federal income tax expense (benefit) 95  247  (657) 383 
Net income 3,621  2,790  3,959  4,542 
Net income available to common shareholders 3,621  2,790  3,959  4,542 
Basic earnings per share of Class A common stock 0.07  0.06  0.08  0.09 
Diluted earnings per share of Class A common stock
0.07  0.05  0.08  0.09 

2023        
Revenues $ 66,849  59,390  58,527  55,914 
Benefits and expenses 58,075  54,749  52,483  49,199 
Federal income tax expense (benefit) (1,967) 1,943  (82) 1,843 
Net income
10,741  2,698  6,126  4,872 
Net income available to common shareholders
10,741  2,698  6,126  4,872 
Basic earnings per share of Class A common stock
0.21  0.06  0.12  0.10 
Diluted earnings per share of Class A common stock
0.21  0.05  0.12  0.10 


December 31, 2024 | 10-K 107

CITIZENS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Continued)
(17) SUBSEQUENT EVENTS

The Company has evaluated the impact of subsequent events as defined by the accounting guidance through the date this report was issued and determined that no subsequent events need to be recognized or disclosed.


December 31, 2024 | 10-K 108

CITIZENS, INC. FINANCIAL SCHEDULES


Schedule II
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Balance Sheets
December 31,
(In thousands)
2024 2023
 
Assets:
   
Investment in subsidiaries (1)
$ 188,678  140,557 
Fixed maturity securities, available-for-sale, at fair value
16,331  21,190 
Equity securities, at fair value 21  23 
Cash (restricted portion: $1,554 and none in 2024 and 2023, respectively)
4,272  3,905 
Accrued investment income 197  230 
Accounts receivable from subsidiaries (1)
4,292  4,332 
Property and equipment, net 8,018  9,251 
Other assets 283  1,151 
Total assets $ 222,092  180,639 
Liabilities and Stockholders' Equity:
   
Liabilities:    
Accrued expense and other liabilities $ 11,737  8,510 
Total liabilities 11,737  8,510 
Stockholders' equity:    
Common stock:    
Class A 269,799  268,675 
Class B 3,184  3,184 
Retained earnings
57,062  42,150 
Unrealized investment gains (losses) on securities held by parent and subsidiaries, net of tax (95,965) (118,155)
Treasury stock (23,725) (23,725)
Total stockholders' equity 210,355  172,129 
Total liabilities and stockholders' equity $ 222,092  180,639 
 (1) Eliminated in consolidation.
 

Note to Schedule II:

Citizens, Inc.'s investments in consolidated subsidiaries are stated at cost plus equity in undistributed income of consolidated subsidiaries and unrealized gains (losses) on investments held by consolidated subsidiaries. The Company includes in its statements of operations and comprehensive income (loss) dividends from its subsidiaries and equity in income (loss) of consolidated subsidiaries, which represents the net income (loss) of each of its wholly-owned subsidiaries.



December 31, 2024 | 10-K 109

CITIZENS, INC. FINANCIAL SCHEDULES
Schedule II, Continued
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Statements of Operations and Comprehensive Income (Loss)
Years ended December 31,
(In thousands)
2024 2023
Comprehensive Income (Loss):
Revenues:    
Management service fees (1)
$ 41,636  42,394 
Investment income 4,900  1,083 
Other 83 
Investment related gains (losses), net (17) (63)
Total revenues 46,602  43,420 
Expenses:    
General expenses 47,470  44,642 
Taxes, licenses and fees 216  158 
Total expenses 47,686  44,800 
Income (loss) before federal income tax expense (benefit) and equity in income (loss) of consolidated subsidiaries (1,084) (1,380)
Federal income tax expense (benefit) —  1,798 
Income (loss) before equity in income (loss) of consolidated subsidiaries (1,084) (3,178)
Equity in income of consolidated subsidiaries
15,996  27,615 
Net income
14,912  24,437 
Other comprehensive income (loss) 22,190  18,889 
Total comprehensive income (loss)
$ 37,102  43,326 
 (1) Eliminated in consolidation.


Note to Schedule II:

Citizens, Inc.'s investments in consolidated subsidiaries are stated at cost plus equity in undistributed income of consolidated subsidiaries and unrealized gains (losses) on investments held by consolidated subsidiaries. The Company includes in its statements of operations and comprehensive income (loss) dividends from its subsidiaries and equity in income (loss) of consolidated subsidiaries, which represents the net income (loss) of each of its wholly-owned subsidiaries.


December 31, 2024 | 10-K 110

CITIZENS, INC. FINANCIAL SCHEDULES
Schedule II, Continued
Condensed Financial Information of Registrant
CITIZENS, INC. (Parent Company)
Statements of Cash Flows
Years ended December 31,
(In thousands)
2024 2023
Cash flows from operating activities:    
Net income
$ 14,912  24,437 
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:    
Investment related gains (losses), net 17  63 
Equity in income of consolidated subsidiaries
(15,996) (27,615)
Change in accrued expenses and other liabilities 4,303  (1,398)
Change in federal income tax payable 828  — 
Amortization of premiums and discounts on investments 81  107 
Depreciation 243  228 
Change in accrued investment income 32  112 
Stock-based compensation 1,517  588 
Decrease (increase) in receivable from subsidiaries and other assets 39  795 
Other, net (23) 481 
Net cash provided by (used in) operating activities 5,953  (2,202)
Cash flows from investing activities:    
Purchases of fixed maturity securities, available-for-sale (5,066) (723)
Maturities and calls of fixed maturity securities, available-for-sale 9,989  6,027 
Sales of fixed maturity securities, available-for-sale —  2,580 
Sale of equity securities —  770 
Purchases of property and equipment (106) (130)
Maturities of short-term investments —  750 
Sales of short-term investments
—  499 
Net cash provided by (used in) investing activities 4,817  9,773 
Cash flows from financing activities:    
Acquisition of treasury stock —  (919)
Capital contribution to subsidiary (10,010) (4,850)
Other share repurchases
(393) (60)
Net cash provided by (used in) financing activities (10,403) (5,829)
Net increase (decrease) in cash 367  1,742 
Cash at beginning of year 3,905  2,163 
Cash at end of year $ 4,272  3,905 

Note to Schedule II:
Citizens, Inc.'s investments in consolidated subsidiaries are stated at cost plus equity in undistributed income of consolidated subsidiaries and unrealized gains (losses) on investments held by consolidated subsidiaries. The Company includes in its statements of operations and comprehensive income (loss) dividends from its subsidiaries and equity in income (loss) of consolidated subsidiaries, which represents the net income (loss) of each of its wholly-owned subsidiaries.

December 31, 2024 | 10-K 111

CITIZENS, INC. FINANCIAL SCHEDULES

Schedule III
Consolidated Supplementary Insurance Information
Years ended December 31,
(In thousands)
2024 2023
Deferred policy acquisition costs:    
Life Insurance $ 141,660  120,840 
Home Service Insurance 57,975  54,928 
Total consolidated deferred policy acquisition costs $ 199,635  175,768 
Future policy benefit reserves and policy claims payable:    
Life Insurance $ 931,302  970,327 
Home Service Insurance 250,625  266,452 
Total consolidated future policy benefit reserves and policy claims payable $ 1,181,927  1,236,779 
Unearned premiums:    
Life Insurance $ 1,232  1,356 
Home Service Insurance 40  38 
Total consolidated unearned premiums $ 1,272  1,394 
Other policy claims and benefits payable:    
Life Insurance $ 211,739  192,953 
Home Service Insurance 23,187  23,638 
Total consolidated other policy claims and benefits payable $ 234,926  216,591 



December 31, 2024 | 10-K 112

CITIZENS, INC. FINANCIAL SCHEDULES

The Company's written premium is not materially different from earned premium, therefore only earned premiums are detailed in Schedule IV.

Schedule IV
Consolidated Statement of Reinsurance
(In thousands) Direct
Amount
Ceded to
Other
Companies
Assumed
From Other
Companies
Net Amount % of
Amount
Assumed to
Net
Year ended December 31, 2024:          
Life insurance in force $ 5,227,506  821,215  3,427  4,409,718  0.1  %
Premiums:          
Life insurance $ 177,053  5,559  67  171,561   
Accident and health insurance 1,788  —  1,785   
Property insurance (5) 13  —  (18)  
Total premiums $ 178,836  5,575  67  173,328  —  %
Year ended December 31, 2023:          
Life insurance in force $ 4,922,254  619,597  3,772  4,306,429  0.1  %
Premiums:          
Life insurance $ 166,336  1,795  68  164,609   
Accident and health insurance 1,641  —  1,637   
Property insurance 2,580  1,787  —  793   
Total premiums $ 170,557  3,586  68  167,039  —  %


December 31, 2024 | 10-K 113

EXHIBITS
Exhibit No. The following exhibits are filed herewith:

December 31, 2024 | 10-K 114

101.INS XBRL Instance Document
101.SCH XBRL Taxonomy Extension Schema
101.CAL XBRL Taxonomy Extension Calculation Linkbase
101.DEF XBRL Taxonomy Extension Definition Linkbase
101.LAB XBRL Taxonomy Extension Label Linkbase
101.PRE XBRL Taxonomy Extension Presentation Linkbase
104
Inline XBRL for the cover page of this Annual Report on Form 10-K for the year ended December 31, 2024, filed electronically herewith, included in the Exhibit 101 Inline XBRL Document Set.
Indicates management contract or compensatory plan or arrangement.
* Filed herewith.


Item 16. FORM 10-K SUMMARY

None.

December 31, 2024 | 10-K 115

SIGNATURES

 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.
 
  CITIZENS, INC.  
     
Date: March 13, 2025 By: /s/ Jon Stenberg  
Jon Stenberg,
Chief Executive Officer and President
(Principal Executive Officer)
 
By: /s/ Jeffery P. Conklin
Jeffery P. Conklin,
Vice President, Chief Financial Officer, Chief Investment Officer and Treasurer
  (Principal Financial and Accounting Officer)  

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Jon Stenberg and Jeffery P. Conklin jointly and severally, his or her attorneys-in-fact, each with the power of substitution, for him or her in any and all capacities, to sign any amendments to this Annual Report on Form 10-K, and to file the same, with exhibits thereto and other documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying and confirming all that each of said attorneys-in-fact, or his substitute or substitutes, may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities indicated and on March 13, 2025.


Dated:  March 13, 2025
 
/s/ Jerry D. Davis, Jr. /s/ Gerald W. Shields
Jerry D. Davis, Jr., Chairman of the Board and Director Gerald W. Shields, Vice Chairman of the Board and Director
/s/ Christopher W. Claus /s/ Cynthia H. Davis
Christopher W. Claus, Director Cynthia H. Davis, Director
 
/s/ Dr. Terry S. Maness /s/ Mary Taylor
Dr. Terry S. Maness, Director Mary Taylor, Director
/s/ J. Keith Morgan  
J. Keith Morgan, Director  

December 31, 2024 | 10-K 116
EX-4.1 2 cia-20241231xex41.htm EX-4.1 Document

EXHIBIT 4.1

DESCRIPTION OF THE REGISTRANT’S SECURITIES
REGISTERED PURSUANT TO SECTION 12 OF THE
SECURITIES EXCHANGE ACT OF 1934

As of December 31, 2023, Citizens, Inc. (the “Company”) had Class A common stock, with no par value, registered under Section 12 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”).

DESCRIPTION OF CLASS A COMMON STOCK

The following is a description of the rights of the Class A common stock and related provisions of the Company’s Restated and Amended Articles of Incorporation (the “Articles”), Amended and Restated Bylaws dated February 6, 2021 (the “Bylaws”) and applicable Colorado law. This description is qualified in its entirety by, and should be read in conjunction with, the Articles, Bylaws and applicable Colorado law.

Authorized Capital Stock

The aggregate number of shares of common stock of which the Company is authorized to issue is 100,000,000 shares of Class A common stock with no par value per share and 2,000,000 shares of Class B common stock with no par value per share.

Class A Common Stock

Fully Paid and Nonassessable

All of the outstanding shares of the Company’s Class A common stock are fully paid and nonassessable.

Voting Rights

The voting rights of Class A common stock and Class B common stock are equal in all respects except that the holders of Class B common stock have the exclusive right to elect a simple majority of the members of the Company’s Board of Directors (“Board”), and the holders of Class A common stock have the exclusive right to elect the remaining directors.

The holders of shares of the Class A common stock and Class B common stock do not have cumulative voting rights. The Company’s Articles contain a provision to reduce the two-thirds voting requirement found in the Colorado Business Corporation Act.

Dividends

The holders of shares of Class A common stock are entitled to receive such dividends, if any, as may be declared from time to time by the Board in its discretion from funds legally available therefor.

The cash dividends paid upon each share of Class A common stock are twice the cash dividends paid on each share of the Class B common stock. The Company has never paid cash dividends on its common stock.

Liquidation Rights

In the event of any liquidation, dissolution, or winding up of the Company, whether voluntary or involuntary, the shareholders are entitled to share, on a share-for-share basis, any of the assets or funds of the Company which are distributable to its shareholders upon such liquidation, dissolution, or winding up.

No Preemptive or Similar Rights

No shareholder has any preemptive or preferential right to purchase or to subscribe for any shares of capital stock or other securities which may be issued by the Company, and there are no conversion rights or redemption or sinking fund provisions with respect to our common stock.




Anti-Takeover Provisions of the Articles, Bylaws and Colorado Law

Provisions of the Articles and Bylaws, as well as various state insurance laws, may delay or discourage a takeover attempt our shareholders might consider to be in their best interests. As a result, our shareholders may be prevented from receiving the benefit from any premium to the market price of our Class A common stock that may be offered by a bidder in a takeover context. The following provisions in the Articles and Bylaws make it difficult for the holders of our Class A common stock to replace or remove our directors and have other anti-takeover effects that may delay, deter or prevent a takeover attempt:

•holders of shares of our Class B common stock elect a simple majority of our Board1; and

•our Board may issue one or more series of preferred stock without the approval of our shareholders.

U.S. state insurance laws generally require prior approval of a change in control of an insurance company. Generally, such laws provide that control over an insurer is presumed to exist if any person, directly or indirectly, owns, controls, holds with the power to vote, or holds proxies representing 10% or more of the voting securities of the insurer. In considering an application to acquire control of an insurer, an insurance commissioner generally will consider such factors as the experience, competence and financial strength of the proposed acquirer, the integrity of the proposed acquirer's board of directors and executive officers, the proposed acquirer's plans for the management and operation of the insurer, and any anti-competitive results that may arise from the acquisition. In addition, a person seeking to acquire control of an insurance company is required in some states to make filings prior to completing an acquisition if the acquirer and the target insurance company and their affiliates have sufficiently large market shares in particular lines of insurance in those states. These state insurance requirements may delay, deter or prevent our ability to complete an acquisition.

Listing

The Company’s Class A common stock is listed on The New York Stock Exchange under the trading symbol “CIA.”

1 While there are currently no shares of Class B Common Stock outstanding, the Class B Common Stock is being held as authorized, but unissued stock. If it were to be reissued, the holders of these shares would control the Board and thus the Company.

EX-10.5 3 exhibit105psugrantagreement.htm EX-10.5 Document
Section 16 Officers


EXHIBIT 10.5
CITIZENS, INC.
AWARD AGREEMENT
Citizens, Inc. (the “Company”) is pleased to grant you (the “Grantee”) this Award of Performance Share Units (“PSUs”) representing the right to receive shares of the Company’s Class A Common Stock (the “Shares”), subject to the terms and conditions of the Citizens, Inc. Omnibus Incentive Plan (the “Plan”), the terms of which are hereby incorporated by reference and made a part of this Agreement and as described below. The number of PSUs that are awarded to you, and other relevant terms of your Award, are stated on Schedule A, which is attached hereto. You agree that you are not otherwise entitled to this Award, that the Company is providing you this Award in consideration for your promises and agreements below, and that the Company would not grant you this Award absent those promises and agreements.
Capitalized terms used herein shall, unless otherwise required by the context, have the meaning ascribed to them in the Plan.
1. Target Number of PSUs. The target number of PSUs awarded to you is set forth on Schedule A. At the end of the Performance Period, and subject to additional service and payment requirements explained in Section 5, you can earn up to 200% of the target number of PSUs or as little as no PSUs, depending upon actual performance compared to the performance goal established by the Company’s Board of Directors for this Award (“Performance Goal”).
2.Performance Period. The “Performance Period” is a three-year period beginning and ending as set forth on Schedule A.
3.Performance Goal. Except as otherwise set forth in Section 4, the number of PSUs you can earn is subject to achievement of the Performance Goal. Schedule A describes the Performance Goal and the method for determining the number of PSUs you can earn under this Award, including the threshold, target and maximum number of PSUs, based on meeting the Performance Goal.  If the Performance Goal is below the established threshold, no PSUs shall be earned for the Performance Period.  No later than March 31 following the end of the Performance Period, the Board will determine the extent to which the Performance Goal has been met and the number of PSUs earned (subject to the additional service and payment requirements in Section 4).
4.Vesting and Payment.
(a)The PSUs shall become vested on the Vesting Date set forth on Schedule A, provided you remain continuously employed through the Vesting Date, except as provided otherwise in Sections 4(b), 4(c), 4(d) or 4(e).  Once vested, the PSUs shall be paid as provided in Section 4(f) unless an earlier payment date applies pursuant to Section 4(b) or 4(e). 
(b)Accelerated Vesting and Payment Events.
(i)Death or Disability. Except as set forth in Section 4(b)(iii), in the event your employment with the Company is terminated before the last day of the Performance Period due to death or Disability (as defined in the Plan), then the target amount of PSUs shall (A) become vested and nonforfeitable as of such date, and (B) shall be paid to Grantee, or Grantee’s representative as applicable, within 60 days of the Company’s receipt of adequate proof of such death or Disability.
(ii)Involuntary Termination without Cause. Except as set forth in Section 4(b)(iii), in the event your employment with the Company is terminated before the last day of the Performance Period involuntarily without Cause (as defined in the Plan), then a Pro-Rata Portion of the target amount of PSUs (rounded down to the nearest whole share) shall (A) become vested and nonforfeitable as of such date, and (B) shall be paid to Grantee within 60 days of such date. A “Pro-Rata Portion” is determined by a fraction (not to exceed one), the numerator of which is the number of months in the Performance Period during which the Grantee was continuously in the employment of the Company and the denominator of which is 36 (the number of months in the Performance Period). You will be deemed to be employed for a month if your termination occurs on or after the fifteenth (15th) day of a month.



(iii)If your employment is terminated by reason of death, Disability or involuntarily without Cause within 60 days of the end of a Performance Period, and you would have earned the maximum amount of PSUs granted based upon achievement of the Performance Goal but for such termination, then on the March 31 following the last day of the Performance Period, the Company shall pay to Grantee, or Grantee’s representative if applicable, the difference between the Performance Shares previously received under this Section 4(b) and 200% of the target PSU amount.
(c)Retirement. In the event the your employment is terminated before the last day of the Performance Period due to Retirement (as defined below) then a Pro-Rata Portion of the PSUs (rounded down to the nearest whole share) that would have otherwise vested on the Vesting Date (to the extent earned based upon achievement of the Performance Goal) shall become vested and nonforfeitable as of the end of the Performance Period and all remaining PSUs shall be automatically forfeited to the Company and cancelled. For purposes of this Section 4(c), “Retirement” shall mean the voluntary termination of the Grantee’s employment with the Company on or after (i) reaching the minimum age of fifty-five (55) and (ii) achieving five (5) consecutive years of service; provided, however, that (y) the sum of the Grantee’s age plus years of service (counting whole years only) must equal at least sixty-two (62); and (z) there is no basis for the Company to terminate the Grantee with Cause at the time of the Grantee’s voluntary termination.
(d)Termination with Cause; Voluntary Termination. Notwithstanding any other provision of this Agreement, in the event your employment is terminated either (A) by the Company with Cause, or (B) voluntarily by the Grantee, in either case prior to the satisfaction of all applicable performance, service and payment requirements, all PSUs shall be forfeited and cancelled on the date of such termination of employment and the Grantee shall have no further rights under this Agreement.
(e)Change of Control. Notwithstanding any other provision of this Section 4, in the event of a Change of Control (as defined in the Plan), vesting and payment of the PSUs that have not previously become vested and nonforfeitable and paid, or have not previously been forfeited, shall be determined under this Section 4(e) as follows:
(i)In the event a Change of Control occurs in the first 12 months of the Performance Period and provided you are continuously employed with the Company until the Change in Control (unless you are terminated in “Anticipation of the Change of Control”), then immediately prior to the Change of Control, Grantee shall receive the target number of PSUs; and
(ii)In the event a Change of Control occurs after the first 12 months of the Performance Period and prior to the Vesting Date, and provided you are continuously employed with the Company until the Change in Control (unless you are terminated in “Anticipation of the Change of Control”), then upon the Change of Control, Grantee’s service conditions shall be fully met, and on the Vesting Date (even if Grantee is no longer employed with the Company or its successor) Grantee shall receive the number of PSUs earned based upon achievement of the Performance Goal; provided, however, if calculation of the Performance Goal cannot be calculated following the Change of Control for any reason (e.g., Company is merged into another Company) or if upon the Change of Control the Company will cease offering its Class A Common Stock, then immediately prior to the Change of Control, Grantee shall receive 200% of the target number of PSUs, or the cash equivalent of such amount, at the Board’s sole option; and
    - 2 -    



(iii)For the purposes of this Section 4(e), “Anticipation of the Change of Control” shall mean that Grantee’s employment is terminated by the Company without Cause prior to the Change of Control at a time when the Company had begun negotiation that ultimately resulted in such Change of Control.
(f)Payment. Except as provided otherwise in Section 4(b) or 4(e), once earned and vested in accordance with the provisions of this Agreement, the PSUs shall be paid on the Vesting Date. The Vesting Date, or earlier payment date, if applicable, is referred to as the “Payment Date.”
(g)Delivery of Shares. Shares of Class A Common Stock corresponding to the number of PSUs that have been earned and become vested and nonforfeitable (“Performance Shares”) shall be paid to the Grantee, or, if deceased, to the Grantee’s estate, in settlement of the PSUs on the Vesting Date, unless otherwise provided in this Section 4.  Payment may be delayed by the Company only in accordance with the requirements of Section 409A of the Code although no interest shall be payable in the event there is a delay for any reason.  Such payment shall be accomplished either by delivering a share certificate or by providing evidence of electronic delivery, and the Performance Shares shall be registered in the name of the Grantee or, if deceased, the Grantee’s estate. The Performance Shares may be either previously authorized but unissued Shares or issued Shares, which have then been reacquired by the Company.  Such Shares shall be fully paid and nonassessable.  In determining the number of Performance Shares to be withheld for taxes as provided in Section 5, the value of the Performance Shares shall be based upon the Fair Market Value of the Shares on the Payment Date.  If a Payment Date falls on a weekend, holiday or other non-trading day, the value of any Performance Shares payable on such Payment Date shall be determined based on the Fair Market Value of the Shares on the most recent prior trading date.
(h)No Rights as a Stockholder. The Grantee shall not have any rights as a stockholder of the Company with respect to any shares of Class A Common Stock corresponding to the PSUs granted hereby unless and until shares of Class A Common Stock are issued to the Grantee in respect thereof.
(i)Dividend Equivalents. The Grantee shall have no right to dividend equivalents or dividends on the PSUs.
5.Taxes. The Grantee shall have full responsibility, and the Company shall have no responsibility (except as to applicable tax withholdings), for satisfying any liability for any federal, state or local income or other taxes required by law to be paid with respect to the Performance Shares.  The Grantee is hereby advised to seek his or her own tax counsel regarding the taxation of the Performance Shares hereunder.  Settlement of Performance Shares shall be contingent on making appropriate arrangements for payment of amounts required to be withheld for federal, state and local income and wage taxes, or on the Company exercising its right to withhold Performance Shares that are otherwise to be delivered on settlement of the Performance Shares or to withhold amounts from other compensation payable to the Grantee so as to enable the Company to comply with its withholding obligations. Any cancellation or withholding of Performance Shares in connection with the Company’s withholding obligations shall be deemed to be a taxable distribution of Shares corresponding to the cancelled or withheld Performance Shares and a repurchase of such Shares for federal income tax purposes at the time that occurs. The foregoing deemed distribution and repurchase of Shares need not be implemented, and a net issuance of Shares shall be permitted; provided, however, that the tax treatment shall be based on the deemed transaction described.
6.Compensation Recovery. As a condition of receiving PSUs, you acknowledge and agree that your rights, payments, and benefits with respect to the PSUs shall be subject to the Company’s Compensation Recovery Policy effective November 9, 2023, as may be amended at any time hereafter in the Company’s sole discretion. The Compensation Recovery Policy is filed as an exhibit to the Company’s Annual Report on Form 10-K and Grantee may receive a copy of this policy with a written request to the Company’s Secretary.
    - 3 -    



7.No Guaranty of Employment. Nothing in this Agreement or in the Plan shall confer upon you any right to continue in the employ of the Company or shall interfere with or restrict in any way the rights of the Company, which are hereby expressly reserved, to terminate the your employment at any time for any reason whatsoever, with or without cause, subject to the applicable provisions of, if any, your employment agreement with the Company.
8.Compliance with Legal Requirements. The granting and delivery of the Award and any other obligations of the Company under this Award Agreement, shall be subject to all applicable federal, state, local and foreign laws, rules and regulations and to such approvals by any regulatory or governmental agency as may be required. The Company may require the Grantee to make or enter into such written representations, warranties and agreements as the Company may reasonably request in order to comply with applicable laws.
9.Transferability. The Award may not be assigned, alienated, pledged, attached, sold or otherwise transferred or encumbered by a Grantee other than by will or by the laws of descent and distribution and any such purported assignment, alienation, pledge, attachment, sale, transfer or encumbrance shall be void and unenforceable against the Company or any Affiliate.
10.Waiver. Any right of the Company contained in this Agreement may be waived in writing by the Company. No waiver of any right hereunder by any party shall operate as a waiver of any other right, or as a waiver of the same right with respect to any subsequent occasion for its exercise, or as a waiver of any right to damages.
11.Severability. The invalidity or unenforceability of any provision of this Award Agreement shall not affect the validity or enforceability of any other provision of this Award Agreement, and each other provision of this Agreement shall be severable and enforceable to the extent permitted by law.
12.Notices. Any notice to be given under the terms of this Agreement to the Company shall be addressed to the Company in care of its Secretary or his or her designee, and any notice to be given to the Grantee shall be addressed to the Grantee at the last address of the Grantee known to the Company unless otherwise directed by the Grantee in a notice provided in accordance with this Section 12. By a notice given pursuant to this Section 12, either party may hereafter designate a different address for the provision of notices under this Agreement. Any notice that is required to be given to the Grantee shall, if the Grantee is then deceased, be given to the Grantee’s personal representative if such representative has previously informed the Company of his or her status and address by written notice under this Section 12. Any notice shall have been deemed duly given when (a) delivered in person, (b) enclosed in a properly sealed envelope or wrapper addressed as aforesaid, deposited (with postage prepaid) in a post office or branch post office regularly maintained by the United States Postal Service, or (c) enclosed in a properly sealed envelope or wrapper addressed as aforesaid, deposited (with fees prepaid) in and office regularly maintained by FedEx, UPS, or comparable non-public mail carrier.
13.Binding Effect. The terms of this Award Agreement shall be binding upon and shall inure to the benefit of the Company, its successors and assigns, the Grantee and the beneficiaries, executors, administrators and heirs of the Grantee.
14.Governing Law. This Award Agreement shall, except to the extent preempted by federal law, be construed and interpreted in accordance with the laws of the State of Texas without regard to principles of conflicts of law thereof, or principles of conflicts of laws of any other jurisdiction which could cause the application of the laws of any jurisdiction other than the State of Texas.
15.Entire Agreement. This Award Agreement and the Plan contain the entire agreement and understanding of the parties hereto with respect to the subject matter contained herein and supersedes all prior communications, representations and negotiations in respect thereto. In the event of a conflict between the Plan and this Award Agreement, the terms of the Plan shall control. No change, modification or waiver of any provision of this Award Agreement or the Computershare Award Detail Page shall be valid unless the same be in writing and signed by the parties hereto, except for any changes permitted without consent of the Grantee under the Plan
    - 4 -    



16.Electronic Delivery. The Company may, in its sole discretion, deliver any documents related to this Award Agreement, the PSUs and the Grantee’s participation in the Plan, or future awards that may be granted under the Plan, by electronic means or request the Grantee’s consent to participate in the Plan by electronic means. The Grantee hereby consents to receive such documents by electronic delivery and, if requested, agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or another third party designated by the Company.


    - 5 -    



SCHEDULE A
TO AWARD AGREEMENT
Grantee: [ ]
Grant Date: [March 28, 2024]
Performance Period: Three (3) years, beginning on [January 1, 2024] and ending on [December 31, 2026].
Vesting Date:    March 31, [2027]
Target Number of PSUs Awarded: [ ]
Threshold, Target and Maximum Calculation Chart:
[Adjusted Book Value Per Class A Common Share*]
Performance Level Value PSUs awarded
Threshold [$6.79 - $8.00] [50%] of Target
Target [$8.01 - $9.36] Target
Maximum [$9.37+] [200%] of Target

[*Adjusted Book Value Per Class A Common Share equals the total stockholders’ equity (deficit), excluding AOCI.]
    - 6 -    

EX-19.1 4 exhibit19insidertradingpol.htm EX-19.1 Document

EXHIBIT 19

INSIDER TRADING POLICY
1.    Background and Purpose
1.1 U.S. securities laws prohibit any member of the Company’s Board of Directors (a “Director”) or employee of the Company from purchasing or selling Company securities on the basis of material nonpublic information concerning the Company, or from disclosing material nonpublic information to others who might trade on the basis of that information. These laws impose severe sanctions on individuals who violate them, and may impose large fines on the Company if the Company has failed to take appropriate steps to prevent it (so-called “controlling person” liability).
1.2 This insider trading policy (the “Policy”) is being adopted in light of these legal requirements, and with the goal of helping:
•prevent inadvertent violations of the insider trading laws;

•avoid embarrassing proxy disclosure of reporting violations by persons subject to Section 16 of the Securities Exchange Act of 1934;

•avoid even the appearance of impropriety on the part of those employed by, or associated with, the Company;

•protect the Company from controlling person liability; and

•protect the reputation of the Company, its Directors and its employees.

2.    Prohibition on Trading while Aware of Material Nonpublic Information; Prohibition on Tipping Others
2.1    This Section 2 applies to:
•all Directors;

•all employees;

•all family members of Directors and employees who share the same address as, or are financially dependent on, the Director or employee; and

•all corporations, partnerships, trusts or other entities owned or controlled by any of the above persons.

2.2    No person covered by this Section 2 may:
    

1



•engage in transactions in any securities of the Company while he or she is aware of any material nonpublic information concerning the Company;
•disclose (“tip”) to any other person any material nonpublic information concerning the Company if it is reasonably foreseeable that such person may use that information in purchasing or selling Company securities;
•engage in transactions in any securities of another company while he or she is aware of any material nonpublic information concerning such other company which he or she learned in the course of his or her service as a Director or employee of the Company; or
•disclose to any other person any material nonpublic information concerning another company which he or she learned in the course of his or her service as a Director or employee of the Company if it is reasonably foreseeable that such person may use that information in purchasing or selling securities of such other company.
2.3    The prohibition on engaging in transactions of Company securities while aware of material nonpublic information concerning the Company does not apply to the transactions set forth in Section 5 of this Policy.

3.    Prohibitions on Trading during Blackout Periods

3.1    The prohibitions in Section 3.2 below apply to:

•all Directors;
•all executive officers;
•such other employees as are designated from time to time by the Company as being subject to Section 3.2;
•all family members of Directors, executive officers and designated employees who share the same address as, or are financially dependent on, the Director, executive officer or designated employee; and
•all corporations, partnerships, trusts or other entities owned or controlled by any of the above persons.
3.2     No person described in Section 3.1 may engage in transactions involving any securities of the Company during the following time periods (each, a “corporate blackout period”):

•beginning with the date preliminary financial statements are distributed internally and ending twenty-four hours after the public announcement of earnings for such quarter or year-end;


2



•beginning at the time of any public earnings-related announcement or public announcement of a significant corporate transaction or event and ending twenty-four hours after such announcement; or

•during such other periods as may be established from time to time by the Company in light of particular events or developments affecting the Company.

3.3     In addition, no person covered by this Section 3 shall inform a person not covered by this Section 3 that a corporate blackout period imposed as a result of particular events or developments is in effect.

3.4     The prohibition on engaging in transactions of Company securities during a corporate blackout period does not apply to the transactions set forth in Section 5 of this Policy.

4.     Pre-Clearance and Notification of Securities Transactions
4.1 This Section 4 applies to:

•all Directors;

•all executive officers;

•all family members of Directors and executive officers who share the same address as, or are financially dependent on, the Director and executive officers; and

•all corporations, partnerships, trusts or other entities owned or controlled by any of the above persons.

4.2     If a person covered by this Section 4 is contemplating a transaction in securities of the Company, the proposed transaction must be precleared with the General Counsel or his or her designee prior to such transaction, even if the proposed transaction is to take place outside of a corporate blackout period.

4.3 Each person covered by this Section 4 shall also notify the General Counsel or his or her designee of the occurrence of any transaction in the securities of the Company as soon as possible following the transaction, but in any event within one business day after the transaction. This notification, which may be oral, in writing or via e-mail, should describe the type of transaction that occurred (an open market purchase, a privately negotiated sale, an option exercise, etc.), the date of the transaction, the number of shares covered by the transaction, the purchase or sale price (if applicable), and whether the transaction was effected by the Director or executive officer or by a relative or affiliated entity. For purposes of this Section 4.3, a purchase, sale or other acquisition or disposition shall be deemed to occur at the time the person becomes irrevocably committed to it; in the case of an open market purchase or sale, this occurs when the trade is executed (not when it settles).

3




4.4     It should be noted that any person who possesses material, non-public information should not engage in any transaction involving the securities of the Company, regardless of whether or not it is within a corporate blackout period.

5.     Exceptions to the Prohibitions on Trading
5.1     The Policy’s prohibitions of trading in the securities of the Company as outlined above do not apply in the case of the following transactions:

•purchases made under an employee stock purchase plan operated by the Company resulting from periodic contribution of money to the plan pursuant to the election made at the time of enrollment in the plan. The prohibitions do apply, however, to elections to participate in the plan for any enrollment period, and to the subsequent sales of Company securities purchased pursuant to the plan;

•exercises of stock options granted under the Company’s equity compensation plan. The prohibitions do apply, however, to the subsequent sale of shares acquired (either outright or in connection with a “cashless” exercise transaction through a broker). In addition, the vesting of restricted stock units or the exercise of a tax withholding right under any equity awards under the Company’s equity compensation plan pursuant to which an employee has the Company withhold shares to satisfy tax withholding requirements are not covered by the prohibitions of this Policy;

•purchases of securities from the Company or sales, pledges or gifts of securities to the Company;

•bona fide gifts of securities. Bona fide gifts of securities are not deemed to be transactions for the purposes of this Policy. Whether a gift is truly bona fide will depend on the circumstances surrounding a specific gift. The more unrelated the donee is to the donor, the more likely the gift would be considered “bona fide” and not a “transaction.” For example, gifts to charities, churches or non-profit organizations would not be deemed to be “transactions.” However, gifts to dependent children followed by a sale of the “gifted securities” in close proximity to the time of the gift may imply some economic benefit to the donor and, therefore, may be deemed to be a “transaction” and not a “bona fide gift;” or

•purchases or sales made pursuant to a binding contract, written plan or specific instruction (a “trading plan”) which is adopted and operated in

4



compliance with Rule 10b5-1; provided such trading plan: (1) is in writing; (2) was submitted to the Company for review by the Company prior to its adoption; and (3) was not adopted during a corporate blackout period; and provided further that if such trading plan provides for trades to occur only once per quarter or less frequently (other than a plan that relates solely to the immediate sale of shares acquired under an employee stock purchase plan) such trading plan may not provide for trades to occur during a regularly scheduled quarter-end corporate blackout period.

5.2     While these transactions are exceptions to this Policy’s prohibitions on trading in the Company’s securities, each person covered by Section 4.1 contemplating such a transaction should still pre-clear the proposed transaction with either the Company’s General Counsel or his or her designee.

6.     Other Prohibitions on Trading Activities
6.1     This Section 6 applies to:

•all Directors;

•all officers;

•all family members of Directors and officers who share the same address as, or are financially dependent on, the Director and officers; and

•all corporations, partnerships, trusts or other entities owned or controlled by any of the above persons.

6.2     No person covered by this Section 6 may engage in any of the following types of transactions:

•any transactions in derivatives of the Company’s securities, including the use of financial instruments such as prepaid variable forward contracts, equity swaps, collars, and exchange funds, or any other transactions that hedge or offset, or are designed to hedge or offset, any decrease in the market value of the Company’s securities;

•pledging of the Company’s securities; and

•short sales of the Company’s securities.

7.     Guidance on Understanding Material Nonpublic Information; Other Definitions
7.1 What Information is “Material”? Information is generally deemed to be "material" if there is a substantial likelihood a "reasonable investor" would rely on it in deciding to purchase, sell or hold a security to which the information relates.


5



Any information that could be expected to affect a company’s stock price, whether it is positive or negative, should be considered material. As a practical matter, materiality often is determined after the fact, when it is known that someone has traded on the information and after the information itself has been made public and its effects upon the market are more certain. Examples of information that is generally regarded as material are:

•Financial results;
•Projections of future results or other guidance;
•Major proposed or pending acquisitions, investments or divestitures;
•Development of a significant new product, process or service;
•Changes in key personnel;
•Changes in dividend policy, the declaration of a stock split or an offering of additional securities;
•Major marketing changes;
•Positive or negative developments in outstanding significant litigation;
•Significant actual or potential cybersecurity risks, incidents or events that affect the Company or third-party providers that support the Company’s business operations, including computer system or network compromises, viruses or other destructive software and data breach incidents that may disclose personal, business, or other confidential information;
•Events that may result in the creation of a significant reserve or write-off or other significant adjustments to the financial statements;
•Actual or threatened significant litigation or inquiry by a governmental or regulatory authority; and
•Any other facts which might cause the Company’s financial results to be substantially affected.
7.2     What is “Non-public”?

"Non-public" information is any information that has not been previously disclosed and is not otherwise available to investors generally. Filings with the SEC and press releases are generally regarded as public information. Information about undisclosed financial results or a possible merger, acquisition or other material development, whether concerning the Company or otherwise, and obtained in the normal course of employment or through a rumor, tip or just "loose talk", is not public information. Information should be considered “non-public” until twenty-four hours after such information has been disseminated widely to the general public through press releases, news tickers, publication in a widely available newspaper, SEC filings or other widely disseminated means.

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7.3     What is a “Trading Day”?

    For purposes of this Policy, a “Trading Day” shall mean a day on which the New York Stock Exchange is open for trading.

8.     Penalties for Violation
Violation of this Policy is grounds for disciplinary action by the Company, up to and including termination of employment. The Company may need to alert appropriate authorities if required or if it decides, in its sole discretion, that the situation warrants. Violations of insider trading laws may subject the individuals to civil and criminal penalties, including fines and imprisonment. Your fellow employees and the Company itself may also be subject to such penalties, even if they did not authorize or condone the wrongdoing.

9.     Company Assistance and Education
The Company shall take reasonable steps designed to ensure that all Directors and employees of the Company are educated about, and periodically reminded of, the federal securities law restrictions and Company policies regarding insider trading. Directors and employees shall be required to certify their understanding of, and intent to comply with, the Company’s insider trading policy.

The Company shall provide reasonable assistance to all Directors and executive officers, as requested by such Directors and executive officers, in connection with the filing of Forms 3, 4 and 5 under Section 16 of the Securities Exchange Act of 1934. However, the ultimate responsibility, and liability, for timely filing remains with the Directors and executive officers.



7



COMPLIANCE CERTIFICATE

I have read and understand the Company’s Code of Business Conduct and Ethics (the "Code"). I will adhere in all respects to the ethical standards described in the Code.

I certify to the Company that I am not in violation of the Code, unless I have noted such violation in a signed Statement of Exceptions attached to this Compliance Certificate.


___________________________________            Date:___________________
Signature

Printed Name: _______________________

Position: ____________________________


Check one of the following:

A Statement of Exceptions is attached.
No Statement of Exceptions is attached.



8

EX-21 5 cia-20241231xex21.htm EX-21 Document

EXHIBIT 21
 
SUBSIDIARIES OF REGISTRANT
 
 
Company Name
State or Country of
Incorporation
Percentage
Ownership
     
CICA Life, A.I. Puerto Rico 100% Indirect
     
CICA Life Insurance Company of America Colorado 100% Direct
CICA Life Ltd. Bermuda 100% Direct
Computing Technology, Inc. Colorado 100% Indirect
Magnolia Guaranty Life Insurance Company Mississippi 100% Indirect
Nexo Enrollment Services, LLC Puerto Rico 100% Indirect
Nexo Global Services, LLC Puerto Rico 100% Direct
Security Plan Life Insurance Company Louisiana 100% Indirect
125
EX-23 6 cia-20241231xex23.htm EX-23 Document

EXHIBIT 23

Consent of Independent Registered Public Accounting Firm


We have issued our reports dated March 13, 2025, with respect to the consolidated financial statements and internal control over financial reporting included in the Annual Report of Citizens, Inc. on Form 10-K for the year ended December 31, 2024. We consent to the incorporation by reference of said reports in the Registration Statements of Citizens, Inc. on Forms S-3 (File Nos. 333-283406, 333-58698, 333-118134, 333-139473, 333-163833, 333-185618, 333-228423, and 333-260955) and Form S-8 (File No. 333-221913).


/s/ GRANT THORNTON LLP

Miami, Florida
March 13, 2025





126
EX-31.1 7 cia-20241231xex311.htm EX-31.1 Document

EXHIBIT 31.1

CERTIFICATION

I, Jon Stenberg, certify that:

1.I have reviewed this Annual Report on Form 10-K of Citizens, Inc. (the "registrant");
2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c.Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d.Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and
5.The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.
Date: March 13, 2025  
     
Signature: /s/ Jon Stenberg  
Name: Jon Stenberg,  
Title: Chief Executive Officer and President

EX-31.2 8 cia-20241231xex312.htm EX-31.2 Document

EXHIBIT 31.2

CERTIFICATION
 
I, Jeffery P. Conklin, certify that:

1.I have reviewed this Annual Report on Form 10-K of Citizens, Inc. (the "registrant");
2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report.
3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report.
4.The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
c.Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
d.Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and

5.The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: March 13, 2025  
     
Signature: /s/ Jeffery P. Conklin  
Name: Jeffery P. Conklin,  
Title: Vice President, Chief Financial Officer, Chief Investment Officer and Treasurer

EX-32.1 9 cia-20241231xex321.htm EX-32.1 Document

EXHIBIT 32.1
 
CERTIFICATION

I, Jon Stenberg, certify that:

In connection with the Annual Report on Form 10-K of Citizens, Inc. (the "Company") for the year ended December 31, 2024, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Jon Stenberg, Chief Executive Officer and President, certify, pursuant to 18 U.S.C. §1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and
2.the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 
  Signature: /s/ Jon Stenberg
 
  Name: Jon Stenberg,
  Title: Chief Executive Officer and President
  Date: March 13, 2025

EX-32.2 10 cia-20241231xex322.htm EX-32.2 Document

EXHIBIT 32.2
 
CERTIFICATION

I, Jeffery P. Conklin, certify that:

In connection with the Annual Report on Form 10-K of Citizens, Inc. (the "Company") for the year ended December 31, 2024, as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Jeffery P. Conklin, Vice President, Chief Financial Officer, Chief Investment Officer and Treasurer of the Company, certify, pursuant to 18 U.S.C. §1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

1.the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and
2.the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

 
  Signature: /s/ Jeffery P. Conklin
 
  Name: Jeffery P. Conklin,
  Title: Vice President, Chief Financial Officer, Chief Investment Officer and Treasurer
  Date: March 13, 2025
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