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0001392972false00013929722025-07-312025-07-31

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported): July 31, 2025
New Logo Aug2024.jpg
PROS Holdings, Inc.
(Exact Name of Registrant as Specified in Charter)
Delaware
(State or Other Jurisdiction of Incorporation)
001-33554
76-0168604
(Commission File Number)
(IRS Employer Identification No.)
 
3200 Kirby Drive, Suite 600
Houston
TX
77098
(Address of Principal Executive Offices)
(Zip Code)
Registrant’s telephone number, including area code
(713) 335-5151
(Former Name or Former Address, if Changed Since Last Report)
 Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:
Title of each class Trading symbol(s) Name of each exchange on which registered
Common stock $0.001 par value per share PRO New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company ☐





Item 2.02    Results of Operations and Financial Condition.

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o On July 31, 2025, PROS Holdings, Inc. (the "Company") issued a press release announcing financial results for its quarter ended June 30, 2025. A copy of the press release, dated as of July 31, 2025, is furnished as Exhibit 99.1 to this Current Report on Form 8-K. The press release contains forward looking statements regarding the Company and includes cautionary statements identifying important factors that could cause actual results to differ materially from those anticipated.
The information in Item 2.02 of this Current Report, including Exhibit 99.1 attached hereto, shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or otherwise subject to the liabilities of that section. The information contained herein and in Exhibit 99.1 shall not be incorporated by reference into any registration statement or other document filed with the Securities and Exchange Commission ("SEC") by the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.

Item 7.01.    Regulation FD Disclosure

On July 31, 2025, the Company published the Q2 2025 Investor Presentation ("Investor Presentation") on the Investor Relations section of the Company’s website located at https://ir.pros.com/. From time to time, the Company may also present and/or distribute the Investor Presentation to the investment community to provide updates and summaries of its business. A copy of the Q2 2025 Investor Presentation is furnished herewith as Exhibit 99.2. Investors should note that the Company uses the Investor Relations section of its corporate website to announce material information to investors and the marketplace. While not all of the information that the Company posts on its corporate website is of a material nature, some information could be deemed to be material. Accordingly, the Company encourages investors, the media, and others interested in the Company to review the information that it shares on the Investor Relations section of its website.

The information contained in the Investor Presentation is summary information that is intended to be considered in the context of the Company's SEC filings and other public announcements that the Company may make, by press release or otherwise, from time to time. The Company undertakes no duty or obligation to publicly update or revise the information contained in this report, although it may do so from time to time as its management believes is warranted. Any such updating may be made through the filing of other reports or documents with the SEC, through press releases or through other public disclosure.

The information in Item 7.01 of this Current Report, including Exhibits 99.2 attached hereto, shall not be deemed "filed" for the purpose of Section 18 of the Exchange Act, or otherwise subject to the liabilities of that section. The information contained in this Item 7.01 and in Exhibits 99.2 shall not be incorporated by reference into any registration statement or other document filed with the SEC by the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.

Item 9.01.    Financial Statements and Exhibits.

(d) Exhibits    
Exhibit No. Exhibit Description
99.1
99.2
104 The cover page from this Current Report on Form 8-K, formatted in Inline XBRL (included as Exhibit 101).





SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, hereunto duly authorized.
 
PROS HOLDINGS, INC.
July 31, 2025 /s/ Stefan Schulz
Stefan Schulz
Executive Vice President and Chief Financial Officer






































EX-99.1 2 ex991prosearningsrelease20.htm EX-99.1 Document

EXHIBIT 99.1

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PROS HOLDINGS, INC. REPORTS SECOND QUARTER 2025 FINANCIAL RESULTS

•PROS is raising its full year outlook for subscription revenue and subscription ARR.
•Grew subscription revenue by 12% year-over-year to $73.3 million in the second quarter.
•Expanded subscription gross margin by more than 50 basis points year-over-year to a subscription gross margin of 79% and a non-GAAP subscription gross margin of 80% in the second quarter.

HOUSTON – July 31, 2025 — PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced financial results for the second quarter ended June 30, 2025.

“At the heart of commercial success today is bringing the right mix of products and solutions together with the right price to win, and businesses are turning to PROS to optimize their winning formula,” stated CEO Jeff Cotten. “This is evidenced by our strong second quarter, where we exceeded the high end of our guidance ranges across all metrics. I’m proud of our team, and excited for the future of PROS, as we are well positioned to capture long-term value and lead in this next era of AI-powered enterprise transformation.”

Second Quarter 2025 Financial Highlights

Key financial results for the second quarter 2025 are shown below. Throughout this press release all dollar figures are in millions, except net earnings (loss) per share. Unless otherwise noted, all results are on a reported basis and are compared with the prior-year period.
GAAP Non-GAAP
Q2 2025 Q2 2024 Change Q2 2025 Q2 2024 Change
Revenue:
  Total Revenue $88.7 $82.0 8% n/a n/a n/a
  Subscription Revenue $73.3 $65.6 12% n/a n/a n/a
  Subscription and Maintenance Revenue $75.9 $69.0 10% n/a n/a n/a
Profitability:
  Gross Profit $59.5 $53.2 12% $61.3 $55.3 11%
  Operating (Loss) Income $(7.6) $(7.2) $(0.4) $6.5 $4.4 $2.2
  Net (Loss) Income $(1.8) $(7.4) $5.6 $6.3 $3.3 $3.1
  Net (Loss) Earnings Per Share $(0.10) $(0.16) $0.06 $0.13 $0.07 $0.06
  Adjusted EBITDA n/a n/a n/a $7.4 $5.2 $2.2
Cash:
  Net Cash Provided by Operating Activities $3.2 $6.4 $(3.2) n/a n/a n/a
  Free Cash Flow n/a n/a n/a $3.2 $6.2 $(3.0)
The attached table provides a summary of PROS results for the period, including a reconciliation of GAAP to non-GAAP metrics.

Recent Business Highlights

•Welcomed many new customers who are adopting the PROS Platform such as Air Greenland, Aurigny Air, HellermannTyton, Lennox, Louis Dreyfus, and RHI Magnesita, among others.

•Expanded adoption of the PROS Platform within existing customers including American Airlines, BASF, Carrier, Holcim, Saint-Gobain, Scoot, and Unidas, among others.
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•Earned recognition as a Leader in ISG’s 2025 CPQ Buyers Guide, PROS fourth consecutive leadership designation from an industry analyst in just three quarters; this recognition from ISG, along with previous acknowledgments from Gartner, Forrester, and IDC, underscores our relentless focus on AI innovation that drives profitable growth for our customers.

•Announced a strategic partnership with Commerce, formerly known as BigCommerce, to bring together PROS enterprise-grade pricing and CPQ with Commerce’s portfolio of eCommerce solutions, enabling B2B merchants to dynamically price, automate complex quotes, and deliver real-time offers to customers, addressing the evolving needs of enterprise sellers in an increasingly dynamic market.

•Won the 2025 CSO Award for the second consecutive year, one of the industry’s highest distinctions in cybersecurity excellence, recognizing PROS deep commitment to protecting the integrity, availability and confidentiality of data through continuous innovation, rigorous governance and industry-leading practices.

•Hosted a successful Outperform 2025, PROS flagship industry event, bringing together global leaders to explore how AI is defining a new era of intelligent commerce. The conference featured a record number of customer speakers and unveiled PROS revolutionary AI Agents that combine natural language and numerical reasoning to deliver intelligent, goal-oriented automation that unlocks boundless productivity.

Financial Outlook

PROS currently anticipates the following based on an estimated 48.3 million diluted weighted average shares outstanding for the third quarter of 2025 and a 22% non-GAAP estimated tax rate for the third quarter and full year 2025.
Q3 2025 Guidance v. Q3 2024 at Mid-Point Full Year 2025 Guidance  v. Prior Year at Mid-Point
Total Revenue $90.5 to $91.5 10% $360.0 to $362.0 9%
Subscription Revenue $74.8 to $75.3 12% $295.5 to $297.5 11%
Subscription ARR n/a n/a $310.0 to $313.0 11%
Non-GAAP Earnings Per Share $0.15 to $0.17 $0.02 n/a n/a
Adjusted EBITDA $11.0 to $12.0 24% $42.0 to $44.0 43%
Free Cash Flow n/a n/a $40.0 to $44.0 61%
Conference Call
In conjunction with this announcement, PROS Holdings, Inc. will host a conference call on Thursday, July 31, 2025, at 4:45 p.m. ET to discuss the Company’s financial results and business outlook. To access this call, dial 1-877-407-9039 (toll-free) or 1-201-689-8470. The live and archived webcasts of this call can be accessed under the “Investor Relations” section of the Company’s website at www.pros.com.

A telephone replay will be available until Thursday, August 7, 2025, 11:59 PM ET at 1-844-512-2921 (toll-free) or 1-412-317-6671 using the pass code 13754225.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS solutions that optimize omnichannel shopping and selling experiences, powering intelligent commerce. Leveraging leadership in revenue and pricing science, the PROS Platform combines predictive AI, real-time analytics, and powerful automation to dynamically match offers to buyers and prices to products. Businesses win more with PROS. Learn more at pros.com.

Forward-looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about our financial outlook; expectations; ability to achieve future growth and profitability goals; management's confidence and optimism; positioning; customer successes; demand for our software solutions; pipeline; business expansion; revenue; subscription revenue; subscription ARR; non-GAAP earnings (loss) per share; adjusted EBITDA; free cash flow; shares outstanding and effective tax rate. The forward-looking statements contained in this press release are based upon our historical performance and our current plans, estimates and expectations and are not a representation that such plans, estimates or expectations will be achieved.
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Factors that could cause actual results to differ materially from those described herein include, among others, risks related to: (a) cyberattacks, data breaches and breaches of security measures within our products, systems and infrastructure or products, systems and infrastructure of third parties upon whom we rely, (b) the macroeconomic environment and geopolitical uncertainty and events, (c) increasing business from customers, maintaining subscription renewal rates and capturing customer IT spend, (d) managing our growth and profit objectives effectively, (e) disruptions from our third party data center, software, data, and other unrelated service providers, (f) implementing our solutions, (g) cloud operations, (h) intellectual property and third-party software, (i) acquiring and integrating businesses and/or technologies, (j) catastrophic events, (k) operating globally, including economic and commercial disruptions, (l) potential downturns in sales and lengthy sales cycles, (m) software innovation, (n) competition, (o) market acceptance of our software innovations, (p) maintaining our corporate culture, (q) personnel risks including loss of any key employees and competition for talent, (r) expanding and training our direct and indirect sales force, (s) evolving data privacy, cyber security, data localization and AI laws, (t) the rapid adoption, evolution, and understanding of AI, (u) our debt repayment obligations, (v) the timing of revenue recognition and cash flow from operations, and (w) returning to profitability. Additional information relating to the risks and uncertainties affecting our business is contained in our filings with the SEC. These forward-looking statements represent our expectations as of the date hereof. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

Non-GAAP Financial Measures

PROS has provided in this release certain non-GAAP financial measures, including non-GAAP gross profit and margin, non-GAAP subscription margin, non-GAAP income (loss) from operations or non-GAAP operating income (loss), subscription annual recurring revenue, adjusted EBITDA, free cash flow, non-GAAP tax rate, non-GAAP net income (loss), and non-GAAP earnings (loss) per share. PROS uses these non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating PROS ongoing operational performance and cloud transition. Non-GAAP gross margin can be compared to gross margin which can be calculated from the condensed consolidated statements of income (loss) by dividing gross profit by total revenue. Non-GAAP gross margin is similarly calculated but first adds back to gross profit the portion of certain of the non-GAAP adjustments described below attributable to cost of revenue. Non-GAAP subscription margin can be compared to subscription margin which can be calculated from the condensed consolidated statements of income (loss) by dividing subscription gross profit (subscription revenue minus subscription cost) by subscription revenue. Non-GAAP subscription margin is similarly calculated but first subtracts out from subscription cost the portion of certain of the non-GAAP adjustments described below attributable to cost of subscription. These items and amounts are presented in the Supplemental Schedule of Non-GAAP Financial Measures.

Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measure as detailed above. A reconciliation of GAAP financial measures to the non-GAAP financial measures has been provided in the tables included as part of this press release, and can be found, along with other financial information, in the investor relations portion of our website. PROS use of non-GAAP financial measures may not be consistent with the presentations by similar companies in PROS industry. PROS has also provided in this release certain forward-looking non-GAAP financial measures, including non-GAAP income (loss) from operations, subscription annual recurring revenue, non-GAAP earnings (loss) per share, adjusted EBITDA, free cash flow, non-GAAP tax rates, and calculated billings (collectively the "non-GAAP financial measures") as follows:

Non-GAAP income (loss) from operations: Non-GAAP income (loss) from operations excludes the impact of share-based compensation, amortization of acquisition-related intangibles and severance. Non-GAAP income (loss) from operations excludes the following items from non-GAAP estimates:
•Share-Based Compensation: Although share-based compensation is an important aspect of compensation for our employees and executives, our share-based compensation expense can vary because of changes in our stock price and market conditions at the time of grant, varying valuation methodologies, and the variety of award types. Since share-based compensation expense can vary for reasons that are generally unrelated to our performance during any particular period, we believe this could make it difficult for investors to compare our current financial results to previous and future periods. Therefore, we believe it is useful to exclude share-based compensation in order to better understand our business performance and allow investors to compare our operating results with peer companies.
•Amortization of Acquisition-Related Intangibles: We view amortization of acquisition-related intangible assets, such as the amortization of the cost associated with an acquired company's research and development efforts, trade names, customer lists and customer relationships, as items arising from pre-acquisition activities determined at the time of an acquisition. While these intangible assets are continually evaluated for impairment, amortization of the cost of purchased intangibles is a static expense, one that is not typically affected by operations during any particular period.
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•Severance: Severance costs relate to the departure of our Chief Revenue Officer. These amounts are unrelated to our core performance during any particular period, and therefore, we believe it is useful to exclude these amounts in order to better understand our business performance and allow investors to compare our results with peer companies.
Non-GAAP earnings (loss) per share: Non-GAAP net income (loss) excludes the items listed above as excluded from non-GAAP income (loss) from operations and also excludes amortization of debt premium and issuance costs, gain on debt extinguishment and the taxes related to these items and the items excluded from non-GAAP income (loss) from operations. Estimates of non-GAAP earnings (loss) per share are calculated by dividing estimates for non-GAAP net income (loss) by our estimate of weighted average shares outstanding for the future period. The weighted average shares outstanding used in the calculation of non-GAAP earnings (loss) per share exclude the impact of the 2027 convertible notes exchanged. In addition to the items listed above as excluded from non-GAAP income (loss) from operations, non-GAAP net income (loss) excludes the following items from non-GAAP estimates:
•Amortization of Debt Premium and Issuance Costs: Amortization of debt premium and issuance costs are related to our convertible notes. These amounts are unrelated to our core performance during any particular period, and therefore, we believe it is useful to exclude these amounts in order to better understand our business performance and allow investors to compare our results with peer companies.
•Gain on Debt Extinguishment: Gain on debt extinguishment relates to the 2027 convertible notes exchange, a non-recurring transaction, during Q2 2025. These amounts are unrelated to our core performance during any particular period, and therefore, we believe it is useful to exclude these amounts in order to better understand our business performance and allow investors to compare our results with peer companies.
•Taxes: We exclude the tax consequences associated with non-GAAP items to provide investors with a useful comparison of our operating results to prior periods and to our peer companies because such amounts can vary significantly. In the fourth quarter of 2014, we concluded that it is more likely than not that we will be unable to fully realize our deferred tax assets and accordingly, established a valuation allowance against those assets. The ongoing impact of the valuation allowance on our non-GAAP effective tax rate has been eliminated to allow investors to better understand our business performance and compare our operating results with peer companies.

Subscription Annual Recurring Revenue: Subscription Annual Recurring Revenue ("subscription ARR") is used to assess the trajectory of our cloud business. Subscription ARR means, as of a specified date, the contracted subscription revenue, including contracts with a future start date, together with annualized overage fees incurred above contracted minimum transactions. Subscription ARR should be viewed independently of revenue and any other GAAP measure.
Non-GAAP Tax Rate: The estimated non-GAAP effective tax rate adjusts the tax effect to quantify the impact of the excluded non-GAAP items.
Adjusted EBITDA: Adjusted EBITDA is defined as GAAP net income (loss) before interest expense, provision for income taxes, depreciation and amortization, as adjusted to eliminate the effect of stock-based compensation cost, amortization of acquisition-related intangibles, depreciation and amortization, severance and capitalized internal-use software development costs. Adjusted EBITDA should not be considered as an alternative to net income (loss) as an indicator of our operating performance.
Free Cash Flow: Free cash flow is a non-GAAP financial measure which is defined as net cash provided by (used in) operating activities, less capital expenditures and capitalized internal-use software development costs.
Calculated Billings: Calculated billings is defined as total subscription, maintenance and support revenue plus the change in recurring deferred revenue in a given period.
These non-GAAP estimates are not measurements of financial performance prepared in accordance with GAAP, and we are unable to reconcile these forward-looking non-GAAP financial measures to their directly comparable GAAP financial measures because the information described above which is needed to complete a reconciliation is unavailable at this time without unreasonable effort.

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Investor Contact:
PROS Investor Relations Belinda Overdeput (In thousands, except share and per share amounts)
713-335-5879
ir@pros.com
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PROS Holdings, Inc.
Condensed Consolidated Balance Sheets
(Unaudited)
June 30, 2025 December 31, 2024
Assets:
Current assets:
Cash and cash equivalents
$ 178,958  $ 161,983 
Trade and other receivables, net of allowance of $1,142 and $922, respectively 65,172  64,982 
Deferred costs, current
4,902  4,634 
Prepaid and other current assets
12,174  7,517 
Total current assets
261,206  239,116 
Restricted cash
10,000  10,000 
Property and equipment, net
18,384  19,745 
Operating lease right-of-use assets
18,237  16,066 
Deferred costs, noncurrent
12,339  11,515 
Intangibles, net
5,131  7,044 
Goodwill
108,955  107,278 
Other assets, noncurrent
8,789  9,138 
Total assets
$ 443,041  $ 419,902 
Liabilities and Stockholders’ (Deficit) Equity:
Current liabilities:
Accounts payable and other liabilities
$ 6,765  $ 8,589 
Accrued liabilities
16,407  14,085 
Accrued payroll and other employee benefits
19,341  27,117 
Operating lease liabilities, current
5,179  6,227 
Deferred revenue, current
135,497  130,977 
Total current liabilities
183,189  186,995 
Deferred revenue, noncurrent
4,199  5,438 
 Convertible debt, net, noncurrent
312,027  270,797 
 Operating lease liabilities, noncurrent
26,764  23,870 
 Other liabilities, noncurrent
1,741  1,505 
Total liabilities
527,920  488,605 
Stockholders' (deficit) equity:
Preferred stock, $0.001 par value, 5,000,000 shares authorized; none issued
—  — 
Common stock, $0.001 par value, 75,000,000 shares authorized; 52,667,166
and 52,083,732 shares issued, respectively; 47,986,443 and 47,403,009 shares outstanding, respectively
53  52 
Additional paid-in capital
624,530  634,212 
Treasury stock, 4,680,723 common shares, at cost (29,847) (29,847)
Accumulated deficit
(673,172) (667,727)
Accumulated other comprehensive loss
(6,443) (5,393)
Total stockholders’ (deficit) equity
(84,879) (68,703)
Total liabilities and stockholders’ (deficit) equity
$ 443,041  $ 419,902 

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PROS Holdings, Inc.
Condensed Consolidated Statements of Loss
(In thousands, except per share data)
(Unaudited) 

Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
Revenue:
Subscription $ 73,333  $ 65,600  $ 144,163  $ 129,949 
Maintenance and support 2,567  3,385  5,297  6,980 
Total subscription, maintenance and support 75,900  68,985  149,460  136,929 
Services 12,815  13,028  25,577  25,772 
Total revenue 88,715  82,013  175,037  162,701 
Cost of revenue:
Subscription 15,436  14,570  29,985  29,183 
Maintenance and support 1,643  1,751  3,344  3,613 
Total cost of subscription, maintenance and support 17,079  16,321  33,329  32,796 
Services 12,116  12,498  23,798  24,856 
Total cost of revenue 29,195  28,819  57,127  57,652 
Gross profit 59,520  53,194  117,910  105,049 
Operating expenses:
Selling and marketing 26,791  23,537  50,799  46,219 
Research and development 23,019  21,786  45,626  46,199 
General and administrative 17,309  15,055  32,909  30,117 
Loss from operations (7,599) (7,184) (11,424) (17,486)
Convertible debt interest and amortization (1,228) (1,148) (2,356) (2,350)
Other income, net 7,326  1,323  9,238  1,781 
Loss before income tax provision (1,501) (7,009) (4,542) (18,055)
Income tax provision 255  377  903  688 
Net loss $ (1,756) $ (7,386) $ (5,445) $ (18,743)
Net loss per share:
Basic $ (0.04) $ (0.16) $ (0.11) $ (0.40)
Diluted $ (0.10) $ (0.16) $ (0.16) $ (0.40)
Weighted average number of shares:
Basic 47,916  47,068  47,783  46,942 
Diluted 51,501  47,068  51,807  46,942 
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PROS Holdings, Inc.
Condensed Consolidated Statements of Cash Flows
(In thousands)
(Unaudited)
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
Operating activities:
Net loss
$ (1,756) $ (7,386) $ (5,445) $ (18,743)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization
1,871  2,191  3,729  4,395 
Amortization of debt premium and issuance costs (232) (302) (535) (586)
Share-based compensation
12,010  10,248  22,679  22,948 
Provision for credit losses
157  11  311  160 
Gain on lease modification —  —  —  (697)
Loss on disposal of assets
—  —  —  774 
Gain on debt extinguishment
(4,189) —  (4,189) — 
Changes in operating assets and liabilities:
Trade and other receivables
3,989  3,271  (313) 1,173 
Deferred costs
(76) (34) (1,092) 572 
Prepaid expenses and other assets
(1,631) (896) (4,397) 174 
Operating lease right-of-use assets and liabilities (68) (668) (277) (1,516)
Accounts payable and other liabilities
613  4,522  (3,088) 3,885 
Accrued liabilities
(108) 91  1,600  2,418 
Accrued payroll and other employee benefits
4,046  3,100  (7,729) (13,511)
Deferred revenue
(11,411) (7,728) 3,176  330 
Net cash provided by operating activities 3,215  6,420  4,430  1,776 
Investing activities:
Purchases of property and equipment
(41) (215) (144) (438)
Capitalized internal-use software development costs
—  (41) —  (58)
Investment in equity securities
—  —  —  (113)
Proceeds from equity securities —  —  118  — 
Net cash used in investing activities (41) (256) (26) (609)
Financing activities:
Proceeds from employee stock plans —  —  1,030  1,024 
Tax withholding related to net share settlement of stock awards
(1,334) (1,823) (5,495) (10,161)
Proceeds from issuance of convertible debt, net
50,000  —  50,000  — 
Debt issuance costs related to convertible debt
(3,525) —  (3,525) — 
Purchase of Capped Call (27,895) —  (27,895) — 
Repayment of convertible debt —  (21,713) —  (21,713)
Net cash provided by (used in) financing activities 17,246  (23,536) 14,115  (30,850)
Effect of foreign currency rates on cash (1,485) 35  (1,544) 22 
Net change in cash, cash equivalents and restricted cash 18,935  (17,337) 16,975  (29,661)
Cash, cash equivalents and restricted cash:
Beginning of period
170,023  166,423  171,983  178,747 
End of period
$ 188,958  $ 149,086  $ 188,958  $ 149,086 
Reconciliation of cash, cash equivalents and restricted cash to the condensed consolidated balance sheets
Cash and cash equivalents $ 178,958  $ 139,086  $ 178,958  $ 139,086 
Restricted cash 10,000  10,000  10,000  10,000 
Total cash, cash equivalents and restricted cash $ 188,958  $ 149,086  $ 188,958  $ 149,086 
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PROS Holdings, Inc.
Reconciliation of GAAP to Non-GAAP Financial Measures
(In thousands, except per share data)
(Unaudited)
We use these non-GAAP financial measures to assist in the management of the Company because we believe that this information provides a more consistent and complete understanding of the underlying results and trends of the ongoing business due to the uniqueness of these charges.
See breakdown of the reconciling line items on page 10.
Three Months Ended June 30,
Quarter over Quarter
Six Months Ended June 30,
Year over Year
2025 2024
% change
2025 2024
% change
GAAP gross profit
$ 59,520  $ 53,194  12  % $ 117,910  $ 105,049  12  %
Non-GAAP adjustments:
Amortization of acquisition-related intangibles
632  953  1,261  1,906 
Share-based compensation
1,104  1,151  2,081  2,219 
Non-GAAP gross profit
$ 61,256  $ 55,298  11  % $ 121,252  $ 109,174  11  %
Non-GAAP gross margin
69.0  % 67.4  % 69.3  % 67.1  %
GAAP loss from operations
$ (7,599) $ (7,184) % $ (11,424) $ (17,486) (35) %
Non-GAAP adjustments:
Amortization of acquisition-related intangibles
956  1,300  1,909  2,601 
Severance
1,147  —  1,147  — 
Share-based compensation
12,010  10,248  22,679  22,948 
Total non-GAAP adjustments
14,113  11,548  25,735  25,549 
Non-GAAP income from operations
$ 6,514  $ 4,364  49  % $ 14,311  $ 8,063  77  %
Non-GAAP income from operations % of total revenue
7.3  % 5.3  % 8.2  % 5.0  %
GAAP net loss
$ (1,756) $ (7,386) (76) % $ (5,445) $ (18,743) (71) %
Non-GAAP adjustments:
Total non-GAAP adjustments affecting loss from operations
14,113  11,548  25,735  25,549 
Amortization of debt premium and issuance costs
(301) (372) (674) (725)
Gain on debt extinguishment
(4,189) —  (4,189) — 
Tax impact related to non-GAAP adjustments
(1,531) (539) (2,689) (801)
Non-GAAP net income
$ 6,336  $ 3,251  95  % $ 12,738  $ 5,280  141  %
Non-GAAP earnings per share
$ 0.13  $ 0.07  $ 0.27  $ 0.11 
Shares used in computing GAAP diluted earnings per share
51,501  47,068  51,807  46,942 
Remove the dilutive effect of the 2027 convertible notes exchanged (3,585) —  (4,024) — 
Add the dilutive effect of stock awards 108  589  268  790 
Shares used in computing non-GAAP diluted earnings per share
48,024  47,657  48,051  47,732 
9


PROS Holdings, Inc.
Supplemental Schedule of Non-GAAP Financial Measures
Increase (Decrease) in GAAP Amounts Reported
(In thousands)
(Unaudited)
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
Cost of Subscription Items
  Amortization of acquisition-related intangibles
632  953  1,261  1,906 
  Share-based compensation
258  235  505  437 
Total cost of subscription items
$ 890  $ 1,188  $ 1,766  $ 2,343 
Cost of Maintenance Items
  Share-based compensation
93  96  188  233 
Total cost of maintenance items
$ 93  $ 96  $ 188  $ 233 
Cost of Services Items
  Share-based compensation
753  820  1,388  1,549 
Total cost of services items
$ 753  $ 820  $ 1,388  $ 1,549 
Sales and Marketing Items
  Amortization of acquisition-related intangibles
324  347  648  695 
  Severance
1,147  —  1,147  — 
  Share-based compensation
2,602  2,437  5,288  6,065 
Total sales and marketing items
$ 4,073  $ 2,784  $ 7,083  $ 6,760 
Research and Development Items
  Share-based compensation
2,441  2,114  4,793  5,645 
Total research and development items
$ 2,441  $ 2,114  $ 4,793  $ 5,645 
General and Administrative Items
  Share-based compensation
5,863  4,546  10,517  9,019 
Total general and administrative items
$ 5,863  $ 4,546  $ 10,517  $ 9,019 
10


PROS Holdings, Inc.
Supplemental Reconciliation of GAAP to Non-GAAP Financial Measures
(In thousands)
(Unaudited)

Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
Adjusted EBITDA
GAAP Loss from Operations
$ (7,599) $ (7,184) $ (11,424) $ (17,486)
Amortization of acquisition-related intangibles
956  1,300  1,909  2,601 
Severance
1,147  —  1,147  — 
Share-based compensation
12,010  10,248  22,679  22,948 
Depreciation and other amortization
915  891  1,820  1,794 
Capitalized internal-use software development costs
—  (41) —  (58)
Adjusted EBITDA
$ 7,429  $ 5,214  $ 16,131  $ 9,799 
Net Cash Provided by Operating Activities $ 3,215  $ 6,420  $ 4,430  $ 1,776 
   Purchase of property and equipment
(41) (215) (144) (438)
   Capitalized internal-use software development costs
—  (41) —  (58)
Free Cash Flow
$ 3,174  $ 6,164  $ 4,286  $ 1,280 
Guidance
Q3 2025 Guidance Full Year 2025 Guidance
Low High Low High
Adjusted EBITDA
  GAAP Loss from Operations
$ (4,800) $ (3,800) $ (16,447) $ (14,447)
Amortization of acquisition-related intangibles
1,000  1,000  3,800  3,800 
Severance
—  —  1,147  1,147 
Share-based compensation
13,900  13,900  49,900  49,900 
Depreciation and other amortization
900  900  3,600  3,600 
Adjusted EBITDA
$ 11,000  $ 12,000  $ 42,000  $ 44,000 
















11


PROS Holdings, Inc.
Supplemental Reconciliation of GAAP to Non-GAAP Financial Measures (Continued)
(In thousands)
(Unaudited)

Three Months Ended June 30,
Quarter over Quarter
Six Months Ended June 30,
Year over Year
2025 2024
% change
2025 2024
% change
GAAP subscription gross profit
$ 57,897  $ 51,030  13  % $ 114,178  $ 100,766  13  %
Non-GAAP adjustments:
Amortization of acquisition-related intangibles
632  953  1,261  1,906 
Share-based compensation
258  235  505  437 
Non-GAAP subscription gross profit
$ 58,787  $ 52,218  13  % $ 115,944  $ 103,109  12  %
Non-GAAP subscription gross margin
80.2  % 79.6  % 80.4  % 79.3  %
12
EX-99.2 3 a2025q2irdeck.htm EX-99.2 a2025q2irdeck
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS Holdings, Inc. Q2 2025 Investor Presentation Updated July 31, 2025 ir@pros.com


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Disclaimer / Forward-Looking Statements 2 This presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about our financial outlook; expectations; ability to achieve future growth and profitability goals; ability to achieve "Rule of 40“; management's confidence and optimism; positioning; customer successes; demand for our software solutions; pipeline; business expansion; revenue; subscription revenue; subscription ARR; non-GAAP earnings (loss) per share; adjusted EBITDA; free cash flow; shares outstanding and effective tax rate. The forward-looking statements contained in this presentation are based upon our historical performance and our current plans, estimates and expectations and are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual results to differ materially from those described herein include, among others, risks related to: (a) cyberattacks, data breaches and breaches of security measures within our products, systems and infrastructure or products, systems and infrastructure of third parties upon whom we rely, (b) the macroeconomic environment and geopolitical uncertainty and events, (c) increasing business from customers, maintaining subscription renewal rates and capturing customer IT spend, (d) managing our growth and profit objectives effectively, (e) disruptions from our third party data center, software, data, and other unrelated service providers, (f) implementing our solutions, (g) cloud operations, (h) intellectual property and third-party software, (i) acquiring and integrating businesses and/or technologies, (j) catastrophic events, (k) operating globally, including economic and commercial disruptions, (l) potential downturns in sales and lengthy sales cycles, (m) software innovation, (n) competition, (o) market acceptance of our software innovations, (p) maintaining our corporate culture, (q) personnel risks including loss of any key employees and competition for talent, (r) expanding and training our direct and indirect sales force, (s) evolving data privacy, cyber security and data localization laws, (t) the rapid adoption, evolution, and understanding of AI, (u) our debt repayment obligations, (v) the timing of revenue recognition and cash flow from operations, and (w) returning to profitability. Additional information relating to the risks and uncertainties affecting our business is contained in our filings with the SEC. These forward-looking statements represent our expectations as of the date hereof. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise. This presentation includes certain supplemental non-GAAP financial measures, that we believe are useful to investors as tools for assessing the comparability between periods as well as company by company. Our computation of these measures may not be comparable to other similarly titled measures computed by other companies. These non-GAAP financial measures should be considered in addition to, but not as a substitute for, our financial information and results prepared in accordance with U.S. GAAP included in our periodic filings made with the SEC. Investors are encouraged to review the reconciliation of our historical non-GAAP financial measures to the comparable GAAP results, which can be found, along with other financial information, on the investor relations’ page of our website at PROS.com. We are unable to reconcile forward-looking non-GAAP financial measures to their directly comparable GAAP financial measures because the information needed to complete a reconciliation is unavailable at this time without unreasonable effort.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS at a Glance $343 mm Total Revenue Q2 ‘25 TTM 85% Recurring Revenue as a % of Q2 ‘25 TTM Total Revenue $38B+ Underpenetrated, Addressable Market Subscription Revenue Growth Q2 ‘25 TTM 80+ Countries with Customers 12% 93%+ Customer Gross Revenue Retention Rate Q2 ‘25 TTM 4.5T+ Transactions Processed Q2 ‘25 TTM, Up 12% YoY $29mm+ Free Cash Flow1 Q2 ‘25 TTM 25% Improvement YoY 1. For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation. 3


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Business Overview 4


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Businesses Face Many Challenges Today 5 Business uncertainty is here to stay. Everything is in a constant state of rapid change – costs, currencies, supply chains, prices, demand patterns – and in response, businesses must constantly change what they sell, how they sell, and how they price. Customers have increasingly higher expectations. Buyers expect every buying experience to be as magical as the best one they have ever had (“the Amazon effect”). Self- serve, transparency, and accuracy driven by convenience, value, and confidence across all touchpoints. The way we work is evolving. Manual business processes and disconnected digital tools cause more time to be spent on process than on driving business forward. Digitization, automation, and AI are critical for keeping up and driving a better employee experience.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Our vision... 6 to optimize every shopping and selling experience.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. T H E P R O S P L A T F O R M Data Advantaged Interoperable ─ Faster Integrations ─ Unique Insights Built for Enterprise High Performance ─ Always On ─ Digital-First Secure & Compliant Certified Protection ─ Proven Security Standards ─ Compliance You Can Trust Seamless & Flexible Certified Connectors ─ Modern APIs ─ Configuration, Not Code The PROS Platform Powers Intelligent Commerce M A N Y I N D U S T R I E S I N C L U D I N G Manufacturing Distribution Services Airlines AI at the Core Proprietary AI Model Library ─ Predictive, Prescriptive, Generative and Agentic ─ Extensible, Transparent and Explainable PLAN Analyze market signals and define your commercial strategy. MARKET Create and capture more demand with dynamic digital offers. OFFER Create optimized product and price combinations to win business. WIN Deliver winning offers to any channel to drive conversion. SellingPricingOffer MarketingRevenue Management Digital Marketing Pricing Sales Finance Revenue Management IT 7


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS Drives Proven Measurable Business Outcomes +200-500 bps Margin Improvement Source: PROS study of 131 customers’ self-reported results, 2022. Forrester Total Economic Impact Report, 2023. 9 months Payback +67% Average Efficiency Gain Average Revenue Uplift +8% 8


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Trusted by the World’s Leading Enterprises Travel Chemicals & Energy Healthcare Food & Consumables Services Automotive & Industrial Technology 9


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Real-Time AI is at the Core of the PROS Platform 1. Trailing twelve-month measurement as of 06/30/2025. Transactions per minute is an average over the period. 2. Excludes impact from the CrowdStrike outage. Self-Learning, Trainable Predictive, Prescriptive, Generative, Agentic Explainable, Trustworthy, Responsible Enterprise- Grade Performance 99.97% Uptime1,2 4.5T+ Transactions Processed1 (+12% YoY) Sub-300ms Response Time ~8.7M Transactions Per Minute1 AI Real-Time Secure Scalable High Availability ExtensibleData Core 10


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS Rich History and Continued Innovation in AI Contribute to a Sustainable and Expanding Competitive Moat • Negotiated Price Optimization • Ecommerce Price Optimization • EMSR (Expected Marginal Seat Revenue) • O&D, Leg & Segment-based Optimization • Inventory Control + Optimization • Capacity Aware Optimization • Forecasting • Cost Optimization Revenue and Cost Optimization • Offer Optimization • Dynamic Ancillaries Pricing • Cross-Sell / Upsell Recommendation • Churn Prediction Sales Guidance • Production Planning • Fleet Acquisition & Disposition • Fleet Distribution • Production Mix Optimization • Procurement Optimization Supply Chain Optimization Prescriptive Algorithms • Linear programming • Non-linear programming • Dynamic programming • Integer programming • Reinforcement learning Data Science Techniques • Constraint Satisfaction Programming • Shapley Value (SHAP) • kNN clustering • Extensible AI Predictive Algorithms • Neural networks (FF Wide & Deep, NN Matrix Factorization) • Online Learning (Bayesian & Variational Inference) • Decision Trees • Semi-parametric Estimation • Parametric estimation Business AI Recommender System Collaborative Filtering Internet AI Human-Computer Interaction Large Language Models Microsoft Copilot for Sales Perceptual AI PROS AI Business Problems Learning Paradigms, Models, and Tools Agentic AI 11


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. PROS TAM is Massive, Global, and Growing 1.TAM represents our estimated global total revenue and market opportunity but does not represent the actual market opportunity that we may target or ultimately service or otherwise derive revenue from. Our estimate of TAM may be revised in the future depending on a variety of factors, including competitive dynamics, our sales efforts, customer needs, industry shifts and other economic factors. $38B+ Underpenetrated, Addressable Market1 $3.3B Travel $3.2B Automotive & Industrial $2.1B Healthcare $1.9B Technology $1.8B Food & Consumables $1.1B Business Services $800mm Chemicals & Energy $14B+ Strategic Industries & Geographies 12


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Strategic Focus Areas Land the Platform, Realize Value, and Expand with Many Paths Extend PROS Reach and Impact Through Strategic Partner Collaboration Infuse AI In Everything We Do 13


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. An Ecosystem of Partners Help Position Us to Win 14 Systems Integrators GTM Partners


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Extensive Integrations & Technology Partners 15 API Integration into any ecosystem CRMs ERP / Platform eCommerce Platforms SalesTech Online Travel Agencies Offer & Order Data Providers Billing, Payments & Tax Payment Gateway Commerce Cloud MarTech


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Financial Overview 16


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. 29 38 61 99 145 170 178 204 234 266 297 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025E Subscription Revenue Growth Trajectory ($mm) 17 1. The 2025 dollar value is based on the $296.5mm mid-point of the Subscription Revenue 2025 Guidance. 2025 expectations are forward-looking statements. Given the risks, uncertainties and assumptions related to PROS business and operations, PROS actual future results may differ materially from these expectations. Investors should review the Company’s cautionary statements and risk factors referred to in this presentation. 1


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. 62% 65% 66% 69% Q2'22 Q2'23 Q2'24 Q2'25 TTM Non-GAAP Total Gross Margin -6% 4% 8% 12% Q2'22 Q2'23 Q2'24 Q2'25 TTM Non-GAAP Services Gross Margin 75% 77% 79% 80% Q2'22 Q2'23 Q2'24 Q2'25 TTM Non-GAAP Subscription Gross Margin Driving Consistent Margin Expansion 18 For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. -10% -1% 6% 11% Q2'22 Q2'23 Q2'24 Q2'25 30% 26% 25% 24% 29% 27% 23% 24% 16% 13% 13% 12% Q2'22 Q2'23 Q2'24 Q2'25 $(26) $(2) $18 $36 93% 1028% 102% Expanding Profitability Margin 19 TTM Operating Expense to Revenue Ratios TTM Adjusted EBITDA Margin G&A S&M R&D ($mm) Adj. EBITDA ($mm) Adj. EBITDA YoY Improvement % G&A S&M R&D For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation. For purposes of the E/R ratios presented, historical non-GAAP expense was utilized. For reconciliations of GAAP operating expenses to non-GAAP, refer to the supplemental tables in PROS earnings press releases. $41 $39 $42 $41 $76 $80 $74 $82 $78 $76 $80 $81


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. -9% -6% 7% 9% Q2'22 Q2'23 Q2'24 Q2'25 TTM Free Cash Flow Margin Improving Free Cash Flow Generation 20 For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Second Quarter Earnings Recap 21 $mm (Except Per Share) Q2 2025 Q2 2024 Delta TTM 06/30/2025 TTM 06/30/2024 Delta Total Revenue $88.7 $82.0 8% $342.7 $317.4 8% Subscription Revenue $73.3 $65.6 12% $280.5 $250.7 12% Adjusted EBITDA1 $7.4 $5.2 $2.2 $36.3 $18.0 $18.4 Free Cash Flow1 $3.2 $6.2 $(3.0) $29.2 $23.4 $5.8 Non-GAAP Earnings Per Share2 $0.13 $0.07 $0.06 $0.56 $0.22 $0.34 1. For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation. 2. For definition of non-GAAP EPS or reconciliation of GAAP EPS to non-GAAP EPS, please refer to PROS earnings press release.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Guidance Summary 22 $mm (Except Per Share) Q3 2025 Guidance v. Q3 2024 at Mid-Point Full Year 2025 Guidance v. Prior Year at Mid-Point Total Revenue $90.5 to $91.5 10% $360.0 to $362.0 9% Subscription Revenue $74.8 to $75.3 12% $295.5 to $297.5 11% Subscription ARR n/a n/a $310.0 to $313.0 11% Non-GAAP Earnings Per Share $0.15 to $0.17 $0.02 n/a n/a Adjusted EBITDA $11.0 to $12.0 24% $42.0 to $44.0 43% Free Cash Flow n/a n/a $40.0 to $44.0 61% The 2025 guidance shown here are forward-looking statements. Given the risks, uncertainties and assumptions related to PROS business and operations, PROS actual future results may differ materially from these expectations. Investors should review the Company’s cautionary statements and risk factors referred to in this presentation. Based on an estimated 48.3 million diluted weighted average shares outstanding for the third quarter of 2025 and a 22% non-GAAP estimated tax rate for the third quarter and full year 2025. Please see appendix for a reconciliation of GAAP metrics to non-GAAP metrics.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Long-Term Goal To Be A “Rule of 40” Company1 23 16-21% 19-24% Total Revenue Growth Free Cash Flow Margin 1. These revenue growth and free cash flow margin targets are forward-looking statements. Given the risks, uncertainties and assumptions related to PROS business and operations, PROS actual future results may differ materially from these targets. Investors should review the Company’s cautionary statements and risk factors referred to in this presentation and contained in the Company’s SEC filings. 2. The estimated 2025 total revenue growth rate and free cash flow margin are based on the mid-point of the respective 2025 guidance ranges for these metrics. 2025 expectations are forward-looking statements. Given the risks, uncertainties and assumptions related to PROS business and operations, PROS actual future results may differ materially from these expectations. Investors should review the Company’s cautionary statements and risk factors referred to in this presentation and contained in the Company’s SEC filings. 2 2% 14% 17% 21% 2022A 2023A 2024A 2025E Progress towards "Rule of 40"


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Supplemental Business Metrics 24 Revenue Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Subscription $ 59,987 $ 60,764 $ 64,349 $ 65,600 $ 67,068 $ 69,255 $ 70,830 $ 73,333 Maintenance and Support $ 4,693 $ 4,460 $ 3,595 $ 3,385 $ 3,361 $ 3,153 $ 2,730 $ 2,567 Recurring Revenue $ 64,680 $ 65,224 $ 67,944 $ 68,985 $ 70,429 $ 72,408 $ 73,560 $ 75,900 Services $ 12,570 $ 12,260 $ 12,744 $ 13,028 $ 12,273 $ 12,561 $ 12,762 $ 12,815 Total Revenue $ 77,250 $ 77,484 $ 80,688 $ 82,013 $ 82,702 $ 84,969 $ 86,322 $ 88,715 Recurring Revenue % 84% 84% 84% 84% 85% 85% 85% 86% Revenue by Geography Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 United States $ 26,925 $ 26,623 $ 26,933 $ 27,990 $ 29,251 $ 29,334 $ 30,880 $ 31,435 Europe $ 25,691 $ 26,082 $ 25,671 $ 25,835 $ 25,391 $ 26,089 $ 25,995 $ 26,900 Rest of World $ 24,634 $ 24,779 $ 28,084 $ 28,188 $ 28,060 $ 29,546 $ 29,447 $ 30,380 $ in 000s


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Supplemental Business Metrics 25 Financial & Operating Metrics Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Non-GAAP Gross Margin1 66% 66% 67% 67% 68% 70% 70% 69% Non-GAAP Subscription Gross Margin1 78% 78% 79% 80% 80% 81% 81% 80% Non-GAAP Recurring Revenue Gross Margin1 77% 77% 78% 78% 79% 79% 79% 79% Adjusted EBITDA1 $ 5,640 $ 2,517 $ 4,585 $ 5,214 $ 9,278 $ 10,900 $ 8,702 $ 7,429 Total Cash and Cash Equivalents* $ 169,080 $ 178,747 $ 166,423 $ 149,086 $ 150,564 $ 171,983 $ 170,023 $ 188,958 Recurring Deferred Revenue $ 107,667 $ 114,987 $ 123,590 $ 116,644 $ 108,670 $ 126,790 $ 142,594 $ 132,122 Total Deferred Revenue $ 116,522 $ 124,624 $ 132,648 $ 124,930 $ 117,213 $ 136,415 $ 151,146 $ 139,696 TTM Recurring Calculated Billings1 $ 250,319 $ 263,501 $ 265,998 $ 271,789 $ 273,585 $ 291,569 $ 304,386 $ 307,775 Remaining Performance Obligations2 $ 403,900 $ 469,600 $ 447,600 $ 450,300 $ 429,300 $ 475,700 $ 488,200 $ 494,700 Remaining Performance Obligations - Current $ 199,000 $ 227,500 $ 227,400 $ 232,700 $ 231,000 $ 246,700 $ 250,200 $ 252,700 Free Cash Flow1 $ 8,494 $ 13,632 $ (4,884) $ 6,164 $ 1,363 $ 23,516 $ 1,112 $ 3,174 Total Headcount (including contractors) 1,486 1,486 1,499 1,502 1,494 1,501 1,482 1,480 1. For definitions of non-GAAP measures or reconciliation of GAAP to non-GAAP measures, please refer to the appendix of this presentation. 2. Remaining performance obligations represent contractually committed revenue that has not yet been recognized, which includes deferred revenue and unbilled amounts that will be recognized as revenue in future periods. *Total Cash and Cash Equivalents includes $10 million of restricted cash. $ in 000s


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Our Values 26


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Our Commitment to Sustainable Business Practices Governance ▪ LEED Silver certified global HQ ▪ Sustainable data centers worldwide through our partnership with Microsoft ▪ Recycling program in all offices Security PROS Board of Directors and Executive team are committed to adhering to the highest ethical values and promoting transparency. For more detail and a complete list of governance documents and charters, visit the governance page of our website. At PROS, security is the responsibility of everyone. We take data security and privacy seriously. ✓ ISO 27001 Certified ✓ ISO 27018 Certified ✓ SOC1 Type 2 Certified ✓ SOC2 Type 2 Certified ✓ Cloud Security Alliance Compliant ✓ GDPR Compliant For more detail on security and compliance, including detail on all certifications we hold, visit the trust and security page of our website. Environmental Sustainability We are OWNERS Looking for every opportunity to create a better PROS and a better experience for our customers, and we hold ourselves accountable. We are INNOVATORS Thinking creatively to find new paths to success for our people, our customers, and our business. We CARE Putting people first - our customers, employees, partners, and community - it’s how our company was started, and how we’ll always run it. Values 27


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Our Responsible Approach to AI PROS isolates each customer’s data, giving them full control over pricing decisions. Our pricing algorithms are uniquely trained on each customer’s own transactional data to ensure confidentiality and prevent cross-customer influence. 28 Safeguards PROS solutions are designed to be fair and unbiased and do not use any personal information for pricing.No Surveillance Pricing PROS 'glass-box' approach ensures transparency, with clear explanations of outcomes and accessible insights into data usage. We enable auditability of customer inputs to pricing. Transparent & Explainable PROS algorithms use real-time data and smart processes to deliver accurate, reliable pricing that creates value for both sellers and buyers. Accurate & Reliable


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. 47% 47% 51% 50% 52% 55% 54% 55% 57% 58% 2020 2021 2022 2023 2024 Diversity, Equity & Inclusion 29 PROS Employee Resource Groups (ERGs) Our ERGs are formed and led by employees, with company support, and any interested employee may join any group. Organized around common life experiences and backgrounds, they serve to champion our diversity initiatives and facilitate a workplace culture of equity and inclusion. Committed to a Diverse & Inclusive Environment We welcome and celebrate diverse perspectives, cultures and experiences. We are truly a ‘people first’ culture where every person is encouraged to bring their authentic selves to work and feel they belong and are valued. Our diversity in thought and action is what makes PROS a special place. Learn more Overall Representation % of All Employees Globally Management % of All Managers Globally Overall Representation % of All Employees U.S. Management % of All Managers U.S. For further disclosures on DEI at PROS, read our ESG report. Note: 2024 figures based on 1,343 global employees as of 12/31/24. Note: 2024 figures based on 729 employees in the U.S. as of 12/31/24. Racial & Ethnic Minorities include AA, Asian, Hispanic and Multicultural. 29% 33% 37% 36% 41% 36% 36% 37% 2020 2021 2022 2023 2024 Women at PROS Racial & Ethnic Minorities in the U.S.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. 30


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Appendix 31


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Supplemental Information – Explanation of Non-GAAP Measures 32 PROS has provided certain financial information that has not been prepared in accordance with GAAP. This information includes non-GAAP gross profit, non-GAAP gross margin, non-GAAP subscription gross margin, non-GAAP recurring revenue gross margin, adjusted EBITDA and free cash flow. PROS uses these non-GAAP financial measures internally in analyzing its financial results and believes they are useful to investors, as a supplement to GAAP measures, in evaluating PROS ongoing operational performance. Non-GAAP financial measures should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measure. A reconciliation of GAAP to the non-GAAP financial measures has been provided in these tables and in the earnings press release. PROS use of non-GAAP financial measures may not be consistent with the presentations by similar companies in PROS industry. Non-GAAP gross profit: Non-GAAP gross profit is defined as GAAP gross profit less amortization of acquisition-related intangibles and share-based compensation costs allocated to cost of subscription, maintenance and support, and services. Non-GAAP gross margin is calculated as the percentage of non-GAAP gross profit divided by total revenue. Non-GAAP subscription gross margin and recurring revenue gross margin are similarly calculated to compare the non-GAAP gross profit of subscription revenue and recurring revenue (subscription, maintenance and support revenue), respectively, to total subscription and recurring revenue, respectively. In calculating the non-GAAP gross profit of subscription revenue, the total costs of subscription are adjusted to reduce such costs by the portion of amortization of acquisition-related intangibles and share-based compensation costs allocated to cost of subscription. In calculating the non-GAAP gross profit of recurring revenue, the total costs of subscription, maintenance and support are adjusted to reduce such costs by the portion of amortization of acquisition-related intangibles and share-based compensation costs allocated to cost of subscription and cost of maintenance and support. Adjusted EBITDA: Adjusted EBITDA is defined as GAAP net income (loss) before interest expense, provision for income taxes, depreciation and amortization, as adjusted to eliminate the effect of stock-based compensation cost, amortization of acquisition-related intangibles, depreciation and amortization, severance and capitalized internal-use software development costs. Adjusted EBITDA should not be considered as an alternative to net loss as an indicator of our operating performance. Free Cash Flow: Free cash flow is a non-GAAP financial measure which is defined as net cash provided by (used in) operating activities, excluding severance payments, less capital expenditures and capitalized internal-use software development costs. Calculated Billings: Calculated billings is defined as total subscription, maintenance and support revenue plus the change in recurring deferred revenue in a given period.


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Supplemental Reconciliation of GAAP to Non-GAAP Financial Measures – Guidance (In thousands, Unaudited) 33 Low High Adjusted EBITDA GAAP Loss from Operations $ (4,800) $ (3,800) Amortization of acquisition-related intangibles 1,000 1,000 Share-based compensation 13,900 13,900 Depreciation and other amortization 900 900 Adjusted EBITDA $ 11,000 $ 12,000 Q3 2025 Guidance Low High Adjusted EBITDA GAAP Loss from Operations $ (16,447) $ (14,447) Amortization of acquisition-related intangibles 3,800 3,800 Severance 1,147 1,147 Share-based compensation 49,900 49,900 Depreciation and other amortization 3,600 3,600 Adjusted EBITDA $ 42,000 $ 44,000 Full Year 2025 Guidance


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Gross Profit Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 GAAP Gross Profit $ 48,786 $ 48,748 $ 51,855 $ 53,194 $ 54,404 $ 57,590 $ 58,390 $ 59,520 Amortization of acquisition-related intangibles 1,099 953 953 953 738 629 629 632 Share-based compensation 1,033 1,073 1,068 1,151 1,177 1,180 977 1,104 Non-GAAP Gross Profit $ 50,918 $ 50,774 $ 53,876 $ 55,298 $ 56,319 $ 59,399 $ 59,996 $ 61,256 Non-GAAP Gross Margin 66% 66% 67% 67% 68% 70% 70% 69% Subscription Gross Profit Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 GAAP Subscription Gross Profit $ 45,477 $ 46,214 $ 49,736 $ 51,030 $ 52,598 $ 55,026 $ 56,281 $ 57,897 Amortization of acquisition-related intangibles 1,099 953 953 953 738 629 629 632 Share-based compensation 201 208 202 235 244 239 247 258 Non-GAAP Subscription Gross Profit $ 46,777 $ 47,375 $ 50,891 $ 52,218 $ 53,580 $ 55,894 $ 57,157 $ 58,787 Non-GAAP Subscription Gross Margin 78% 78% 79% 80% 80% 81% 81% 80% Recurring Revenue Gross Profit Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 GAAP Recurring Revenue Gross Profit $ 48,401 $ 48,898 $ 51,469 $ 52,664 $ 54,261 $ 56,463 $ 57,310 $ 58,821 Amortization of acquisition-related intangibles 1,099 953 953 953 738 629 629 632 Share-based compensation 294 301 339 331 342 341 342 351 Non-GAAP Recurring Revenue Gross Profit $ 49,794 $ 50,152 $ 52,761 $ 53,948 $ 55,341 $ 57,433 $ 58,281 $ 59,804 Non-GAAP Recurring Revenue Gross Margin 77% 77% 78% 78% 79% 79% 79% 79% Services Gross Profit Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 GAAP Services Gross Profit $ 385 $ (150) $ 386 $ 530 $ 143 $ 1,127 $ 1,080 $ 699 Share-based compensation 739 772 729 820 835 839 635 753 Non-GAAP Services Gross Profit $ 1,124 $ 622 $ 1,115 $ 1,350 $ 978 $ 1,966 $ 1,715 $ 1,452 Non-GAAP Services Gross Margin 9% 5% 9% 10% 8% 16% 13% 11% Supplemental Information - GAAP to Non-GAAP Reconciliations (In thousands, Unaudited) 34


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. Adjusted EBITDA Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 GAAP Income (Loss) From Operations $ (7,842) $ (10,609) $ (10,302) $ (7,184) $ 31 $ (1,567) $ (3,825) $ (7,599) Amortization of acquisition-related intangibles 1,446 1,301 1,301 1,300 1,074 953 953 956 Severance - - - - - - - 1,147 Share-based compensation 10,933 10,768 12,700 10,248 7,271 10,535 10,669 12,010 Depreciation and other amortization 1,103 1,105 903 891 902 979 905 915 Capitalized internal-use software development costs - (48) (17) (41) - - - - Adjusted EBITDA $ 5,640 $ 2,517 $ 4,585 $ 5,214 $ 9,278 $ 10,900 $ 8,702 $ 7,429 Free Cash Flow Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 Q2'25 Cash Flow From Operations $ 8,718 $ 13,844 $ (4,644) $ 6,420 $ 1,594 $ 24,013 $ 1,215 $ 3,215 Severance 121 211 - - - - - - Purchase of property and equipment (345) (375) (223) (215) (231) (497) (103) (41) Capitalized internal-use software development costs - (48) (17) (41) - - - - Free Cash Flow $ 8,494 $ 13,632 $ (4,884) $ 6,164 $ 1,363 $ 23,516 $ 1,112 $ 3,174 Supplemental Information - GAAP to Non-GAAP Reconciliations (In thousands, Unaudited) 35


 
© 2025 PROS, Inc. All rights reserved. Confidential and Proprietary. 36