•FIRST QUARTER FY 2026 REVENUE INCREASED 17% TO $965 MILLION

•FIRST QUARTER FY 2026 DILUTED EPS INCREASED 24% TO $0.93

Goleta, California (July 24, 2025) -- Deckers Brands (NYSE: DECK), a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, today announced financial results for the first fiscal quarter ended June 30, 2025. The Company also provided its financial outlook for the second fiscal quarter ending September 30, 2025.

“HOKA and UGG outperformed our first quarter expectations, with robust growth delivering solid results to begin fiscal year 2026,” said Stefano Caroti, President and Chief Executive Officer. “Though uncertainty remains elevated in the global trade environment, our confidence in our brands has not changed, and the long-term opportunities ahead are significant. We will lean on the fundamental strengths of our powerful operating model as we continue executing our strategy.”

•Net sales increased 16.9% to $964.5 million compared to $825.3 million. On a constant currency basis, net sales increased 16.3%.

◦Brand

▪HOKA® brand net sales increased 19.8% to $653.1 million compared to $545.2 million.

▪UGG® brand net sales increased 18.9% to $265.1 million compared to $223.0 million.

▪Other brands net sales decreased 19.0% to $46.3 million compared to $57.2 million.

◦Channel

▪Wholesale net sales increased 26.7% to $652.4 million compared to $514.8 million.

▪DTC net sales increased 0.5% to $312.2 million compared to $310.6 million. DTC comparable net sales decreased 2.2%.

◦Geography

▪Domestic net sales decreased 2.8% to $501.3 million compared to $515.9 million.

▪International net sales increased 49.7% to $463.3 million compared to $309.5 million.

•Gross margin was 55.8% compared to 56.9%.

•SG&A expenses were $372.6 million compared to $337.2 million.

•Operating income was $165.3 million compared to $132.8 million.

•Diluted earnings per share was $0.93 compared to $0.75. As previously disclosed, the Company effected a six-for-one forward stock split of its common stock during the second fiscal quarter ended September 30, 2024. The share, per share, and resulting financial amounts in this press release have been adjusted to reflect the effectiveness of the stock split.

•Cash and cash equivalents were $1.720 billion compared to $1.438 billion.

•Inventories were $849.4 million compared to $753.3 million.

•The Company had no outstanding borrowings.

During the first fiscal quarter, the Company repurchased approximately 1.7 million shares of its common stock for a total of $183.0 million at a weighted average price paid per share of $109.84. As of July 10, 2025, the Company had approximately $2.4 billion remaining under its stock repurchase authorization.

Given the continued uncertainty from evolving global trade policy and related macroeconomic pressures, the Company will only be providing second quarter guidance. The following represents management's current outlook.

•Net sales are expected to be in the range of $1.38 billion to $1.42 billion.

•Diluted earnings per share is expected to be in the range of $1.50 to $1.55.

•Diluted earnings per share guidance excludes any impact from additional share repurchases.

The Company’s outlook is forward-looking in nature, reflecting our expectations as of July 24, 2025, and is subject to significant risks and uncertainties that limit our ability to accurately forecast results. This outlook assumes no meaningful changes to the Company’s business prospects or risks and uncertainties identified by management that could impact future results, which include but are not limited to: changes in macroeconomic conditions, including consumer confidence, discretionary spending, inflationary pressures, and foreign currency fluctuations; changes to global trade policy, including tariffs and trade restrictions; geopolitical tensions; and supply chain disruption.

In certain instances the Company may present financial measures that were not prepared in accordance with generally accepted accounting principles in the United States (non-GAAP financial measures), including constant currency. These non-GAAP measures provide information that may assist investors in understanding its financial results and assessing its prospects for future performance. The Company believes these non-GAAP financial measures are important indicators of its operating performance because they exclude items that are unrelated to, and may not be indicative of, its core operating results.

The non-GAAP financial measures presented by the Company may not necessarily be comparable to similarly titled measures of other companies and may not be appropriate measures for comparing the performance of other companies relative to Deckers. For example, to calculate constant currency information, the Company calculates the current period financial information using the foreign currency exchange rates that were in effect during the previous comparable period, excluding the effects of foreign currency exchange rate hedges and remeasurements in the condensed consolidated financial statements. Further, the Company reports DTC comparable net sales on a constant currency basis for DTC operations that were open throughout the current and prior reporting periods, and may adjust prior reporting periods to conform to current year accounting policies. These non-GAAP financial measures are not intended to represent, and should not be considered to be more meaningful measures than, or alternatives to, measures of operating performance determined in accordance with GAAP. To the extent the Company utilizes such non-GAAP financial measures in the future, it expects to calculate them using a consistent method from period-to-period.

The Company’s conference call to review the results for the first quarter fiscal year 2026 will be broadcast live today, Thursday, July 24, 2025, at 4:30 pm Eastern Time and hosted at ir.deckers.com. You can access the broadcast by clicking on the link within the “Webcast” box at the top of the page. A replay of the broadcast will be available for at least 30 days following the conference call and can be accessed under the “Quarterly Earnings” section of the “Financials” tab at the aforementioned website.

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company’s portfolio of brands includes UGG®, HOKA®, Teva®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, which statements are subject to considerable risks and uncertainties. Forward-looking statements include all statements other than statements of historical fact contained in this press release, including statements regarding our projected financial results, including net sales, gross margin, SG&A expenses, operating margin, inventories, effective tax rate, and diluted earnings per share; consumer confidence and discretionary spending, including uncertainties associated with the global trade environment; the strength of our brands and demand for our products; our ability to drive future growth and profitability; our ability to execute on our long-term strategies, objectives, and opportunities; and our ability to return value to our stockholders, including potential repurchase of shares. We have attempted to identify forward-looking statements by using words such as “anticipate,” “believe,” “estimate,” “intend,” “may,” “plan,” “predict,” “project,” “should,” “will,” or “would,” and similar expressions or the negative of these expressions.

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (UNAUDITED)

(dollar and share data amounts in thousands, except per share data)

CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)

(dollar amounts in thousands)

GOLETA, Calif., July 24, 2025 – Deckers Brands (NYSE: DECK), a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories, today announced the nomination of Patrick J. Grismer for election to its Board of Directors (the “Board”) at the Company’s 2025 Annual Meeting of Stockholders to be held on September 8, 2025 (the "Annual Meeting"). In connection with Mr. Grismer’s nomination and as previously announced, Dave Powers will not stand for reelection to the Board at the Annual Meeting, retiring after more than nine years of service as a director.

Mr. Grismer brings over 35 years of financial leadership experience at major global consumer companies. He currently serves on the board of directors of Krispy Kreme and recently served as chair of the board of directors of Panera Brands. Mr. Grismer previously held CFO roles at Starbucks Coffee Company, Hyatt Hotels Corporation and Yum! Brands, where he oversaw significant business transformations and value-creation initiatives, as well as executive leadership positions at The Walt Disney Company. Mr. Grismer earned a B.S. in Accounting from the University of Southern California and an M.B.A. from Northwestern University.

If Mr. Grismer is elected to the Board at the Annual Meeting, he is expected to join the Audit & Risk Management Committee. Maha S. Ibrahim, a member of the Audit & Risk Management Committee, is expected to join the Corporate Responsibility, Sustainability & Governance Committee and step down as a member of the Audit & Risk Management Committee if reelected to the Board at the Annual Meeting.

“We are pleased to nominate Pat to our Board as we build on Deckers’ growth trajectory and value creation,” said Cindy Davis, Chair of the Board. “Pat’s financial expertise, strategic vision and proven leadership at some of the world’s most recognizable companies will be immediately additive to our oversight of Deckers’ long-term strategy and the continued momentum of our iconic brands.”

Mr. Grismer said, “Deckers has created leading footwear brands that consumers are passionate about and truly connect with. I have been impressed by the Company’s ability to continually extend its reach and deepen its relevance across categories and geographies, always meeting the moment. I am excited to join the Board and help advance the Company’s strategy to deliver value.”

Ms. Davis continued, “On behalf of the Board, I want to thank Dave for his immense service to Deckers, both as a director and as our former CEO and President. Dave has played an instrumental role in shaping Deckers into the industry leader it is today, with unique products that blend technology and comfort. We are grateful for Dave’s above-and-beyond dedication, and we wish him the best in his well-deserved retirement come September.”

Mr. Powers commented, “It has been deeply rewarding to be part of Deckers’ journey since 2012, which has been marked by explosive growth and meaningful contributions to our communities. Deckers is a resilient organization with incredible talent and exemplary leaders, and the extraordinary innovation happening at HOKA and UGG will continue to set the Company apart. I am confident Deckers’ future is bright, and I look forward to following its successes for years to come.”

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. The Company’s portfolio of brands includes UGG®, HOKA®, Teva®, and AHNU®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites.

Deckers Brands has over 50 years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, which statements are subject to considerable risks and uncertainties. Forward-looking statements include all statements other than statements of historical fact contained in this press release, including statements regarding the anticipated composition of the committees of the Board following the Annual Meeting; the strength and momentum of our brands; our ability to drive future growth and profitability; our ability to execute on our long-term strategies and objectives; and our ability to achieve continued success and deliver value for our stakeholders. We have attempted to identify forward-looking statements by using words such as “anticipate,” “believe,” “estimate,” “intend,” “may,” “plan,” “predict,” “project,” “should,” “will,” or “would,” and similar expressions or the negative of these expressions.